It is almost “Back to School” time when parents of eager students will be stocking up on binders, pencils and new crayons to fill backpacks for the new year. Although beauty supplies may not be written on the teachers’ list of necessary supplies for class, they will undoubtedly be on the minds of moms and dads everywhere.
Kids want to start the new school year with fresh haircuts and styles, and your store can be the one to help them achieve that. Kids make up a specialized section of the beauty marketplace and we want to make sure you are prepared to cater to their every need. On pg18 you can find the hottest products for every aspect of their beauty routines. We have also gathered information on hair concerns for young, tender scalps pg 40 and effective sunscreen application to protect against the harsh summer sun pg 44. It is never too early to implement smart and healthy habits, especially in regards to skin care.