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BIR Bits

Recently on, Leah Swartz outlined four steps to getting millennials to shop in your store or salon. To win with these shoppers, follow these steps: 1. Fill your store with personable and knowledgeable staff who are there to help—not to make the decisions. 2. Create an inviting space where millennial shoppers feel at home, are comfortable and are not afraid to have a little fun. 3. Having an omnichannel presence is the only surefire way to connect with millennials today. (Millennials use their online resources as a way to research and price-shop different products.) 4. Explore new avenues to interact with your shoppers in the store through seamless integration (between the physical and digital world). For the complete article, visit

The Kirschner Group, Inc. welcomes Jordan Muetterties, Mitzy Torres and Genevieve McDonald to its Valencia, CA headquarters. Jordan joins the team as a sales support and customer service representative for accounts in the Western territory. She’ll handle return authorizations, field credits and sample requests. Genevieve will serve in a tech support role, assisting in transition and implementation of new software programs. Mitzy works in the accounting department. Visit Jordan Muetterties

Mitzy Torres

Genevieve McDonald

Basim Shami, CEO of Farouk Systems, recently donated $5,000 to The Navigation Area Business Association Shoes for Kids Organization in Houston, which raises money to distribute new shoes to underprivileged children during Christmastime. Yolanda Black Navarro and Bill Flores created this organization almost 30 years ago to give back to the community. Says Basim, “My daughter suggested that I do something for children for my birthday rather than my usual dinner party. This was a great way to give back. I’m looking forward to bringing volunteers from Farouk Systems to help pass out new shoes to the children this December.” Visit

Farouk System’s Basim Shami, left, presents a $5,000 check to Christian Navarro. The donation will buy more than 300 pairs of shoes for children.

Courtesy of “The Beauty Industry Report.” The “Beauty Industry Report” (BIR) is a monthly newsletter for executives in the professional beauty biz. For 3 FREE complimentary issues of the “Beauty Industry Report,” please send your request to Lisa Iavello at Include your name, company name, address, phone number and email address in the email message. 94

OTC Beauty Magazine January 2016

The New Year Issue OTC Jan 2016  

There’s something fantastically refreshing about new things. Consider for a moment the comfort of fresh new socks, the warmth of new friends...

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