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February 2019 | $6.00

General Merchandise Issue

HOW SHOULD YOU SELL IT:

Capitalize on Shoes and Clothing Maximize Sales on Valentine’s Day

12 Hot Products for Stylists and Barbers


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OTC Beauty Magazine February 2019


OTC Beauty Magazine February 2019

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February 2019

c ont en t s

In Ever y Is s u e 8

Editorial Letter Back to Basics

80

Product Spotlight

58

Top Sellers

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Feature

The New Lottabody Milk & Honey Collection

기본에 충실하라

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Marketplace

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How Should You Sell It?

Stylist Essentials

Shoes and Clothing 어떻게 판매해야 하나? 신발과 의류제품

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Urban Call Briefs

54

Products to Stock

64

Therapy Trends

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Clipper Tips

We take a look at the Top 5 General Merchandise Products for Hair selling well at Jinny Beauty Supply.

Upsell on Valentine’s Day Maximize Your Sales with the Most Romantic Day of the Year

Valentine’s Day is right around the corner, and that means that your customers will want to look their best to impress their dates on this romantic holiday. How can you help? You have a lot of opportunities to get your shoppers into the mood of love. By offering products they’ll be looking for, both you and your customers will win.

Leadership Profiles in Beauty

#Digital OTC Storefront

Reach stylists wanting to cut more short styles with the new Prism Collection from Andis

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Industry News

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Show Calendar

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Coupons

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Knowledge To Know

How to Permanently and Safely Color Relaxed Hair By Dr. Edward Tony Lloneau

Generally, relaxed hair that has also been tinted appears to be dry and lifeless. This is because relaxed hair should not be tinted in the same manner as virgin hair, but it usually is. If your patron wants both a permanent tint and relaxer service, you should always give the relaxer first and the tint afterward, but not on the same appointment. Learn the do’s and don’ts of coloring relaxed hair safely. 릴렉싱한 머리카락을 안전하게 염색하는 방법 흔히 릴렉싱을 하고 염색을 한 머리카락은 건조하고 생기가

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Ad Index

없어 보입니다. 릴렉싱을 한 머리카락을 본래의 머리카락과 동일한 방식으로 염색을 하면 그런 결과가 나타나는 것입니다. 하지만 주로 동일한 방식으로 염색을 하는 것이

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Reader Feedback 독자 피드백

현실입니다. 영구 염색과 릴렉싱 서비스를 동시에 받고 싶어 하는 고객에게는 먼저 릴렉싱을 하고 시간 간격을 둔 다음에 염색을 해야 합니다. 릴렉싱한 헤어에 안전하게 염색하는 법을 배워보도록 하겠습니다.

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OTC Beauty Magazine February 2019


OTC Beauty Magazine February 2019

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February 2019

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Business Tips

How Human Are You? Prioritizing People over Profits By John Waid

Business today is about profits over people and quotas over customers. So what is missing in people that keeps them from striking a balance to make companies and sales more human? Have we lost our humanity? If so, how do we regain it? The intense pressure in companies for short-term gains leads to a focus on profits over people, but this is not the best way for long-term growth. Learn the importance of humanity in business and how it can help your business excel. 당신은 얼마나 인간다운 사람입니까? 이익보다 사람을 중요하게 여겨라 오늘날의 비즈니스는 사람들보다 이익을, 고객보다 수입을 중시합니다. 사람보다 회사와 판매를 중요하게 여기면서 균형 잡히지 않은 행동을

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하는 사람들에게 찾을 수 있는 부족한 점은 무엇입니까? 인간성이 결여된 것입니까? 만약 그렇다면, 어떻게 그러한 태도를 바로잡을

Most business leaders say that 80% of the work is done by only 20% of the workforce. This 20% are the top performers. They usually produce 3-4 times more than the others. The main reason is due to job alignment rather than attitude or drive. Here’s evidence: It’s common for top performers to be moved or promoted and then become poor performers. Likewise, many poor performers become top performers when moved to appropriate roles. Bottom line: everyone can be a top or poor performer depending on how well the work aligns with their innate characteristics. How do you deliberately create an organization where people’s work is aligned with their innate characteristics (abilities)? Here’s an overview of a proven process that was used above.

수 있습니까? 회사에서 단기간에 이익을 내야 한다는 압력을 느끼게 되면 사람보다 이익에 초점을 맞추게 됩니다. 하지만 이렇게 하는 것은 장기적인 성장을 고려할 때 좋은 방법이 아닙니다. 사업에서 인간성이 어떻게 중요한지 또한 인간성이 사업을 훌륭하게 이끌어 나가는 데 어떻게 도움이 될 수 있는지 알아보시기 바랍니다.

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It’s All About the People 7 Steps to Turn Employee Potential into Performance By Brad Wolff

From Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes By Emily Safrin

The reality is that no enterprise can escape at least some degree of error. And while there is undoubtedly a vital difference between an erroneous invoice and unintentionally causing the unthinkable, certain damage-control strategies have proven successful time and again, no matter the blunder.

직원의 능력을 잘 파악해야 한다 직원들이 잠재력을 발휘할 수 있게 해 주는 7가지 단계 대부분의 사업 리더들은 직원 중 20퍼센트의 사람들이 전체 업무의 80퍼센트를 담당한다고 말합니다. 이 20퍼센트의 사람들이 우수한

실수를 기회로: 회사들이 실수를 통해 배우는 방법

인재라고 할 수 있습니다. 그들은 다른 사람들보다 3배에서 4배의

여러분의 판매와 마케팅의 효율을 높이십시오

성과를 올립니다. 이렇게 차이가 나는 주된 이유는 태도나 투지의

현실적으로 잘못을 저지른 회사는 어느 정도의 대가를 치르게

차이보다는 인력 배치로 인한 것이라 할 수 있습니다. 그렇게 말할

마련입니다. 청구서에 오류가 있는 정도의 실수인지 혹은 막대한

수 있는 증거는 다음과 같습니다: 최상의 실적을 올리는 직원이 다른

손해를 끼친 실수인지에 관계없이, 손해를 복구하는 전략을 잘

위치에서 일하거나 승진되고 나서 실적이 크게 떨어지는 경우가

활용하면 성공을 거둘 수 있다는 것이 밝혀졌습니다.

흔합니다. 마찬가지로 실적이 저조한 직원이 적합한 역할을 맡고 나서 훌륭한 실적을 올리기도 합니다. 요점은 이것입니다: 각 사람의 성향에 따라 업무를 어떻게 분배하는지에 따라 최상의 실적을 올릴 수도 있고

ON THE COVER:

저조한 실적을 올릴 수도 있다는 것입니다.

The new Lottabody Milk & Honey collection

어떻게 하면 조직 내의 직원들을 각자의 내적 성향(능력)에 맞게

and hair-loving honey. These nourishing

알려 드리겠습니다.

적절하게 배치할 수 있습니까? 이미 효과가 검증된 몇 가지 방법을

is enriched with wholesome milk protein formulas treat dry, rough strands and

restores moisture for healthy-looking hair.

The 5-piece collection includes a shampoo, conditioner, leave-in conditioner, curl defining mousse and a edge control.

Learn more about the new collection on page 80 or visit www.lottabody.com

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Beauty Ambassador

Out With the Old, In With the New By Sara Reuda


OTC Beauty Magazine February 2019

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CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Korean News Editor:

Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Scott Zangwill Briana Lockman Dr. Edward Tony Lloneau Brad Wolff John Waid Emily Safrin Sara Rueda

Columnists:

Kenny Duncan Lafayette Jones Elayne McClaine

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292 6

OTC Beauty Magazine February 2019


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OTC Beauty Magazine February 2019

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Editorial Letter by Jessica De Vault Hale

BACK TO BASICS 기본에 충실하라

It’s easy to get caught up in the thousands of beauty products that are available to OTC owners every year. Every quarter, your favorite brands are releasing new wet products and beauty innovations. New detanglers

OTC 오너들이 매년 등장하는 수천 종류의 미용 제품을 구비하는

for the coarsest of tresses, pills for better skin and long hair, cordless

것은 어려운 일이 아닙니다. 매 분기마다 여러분이 가장 좋아하는

clippers that have even longer battery life than the clippers before it; the

브랜드에서는 새롭고 혁신적인 제품들을 출시합니다. 가장 거친

list goes on and on. As a retailer, there’s a lot of potential inventory to

머릿결도 펼 수 있는 디탱글러 제품이나 피부와 긴 머릿결을 개선해

weed through; while for the customer, the options can be overwhelming.

주는 알약이나 배터리 수명이 더 늘어난 무선 이발기 등이 그 예입니다.

One thing, however, is for sure. There are some basic products that customers will always need, regardless of the latest beauty trend. From

판매자 입장에서는 꼼꼼히 살펴보아야 할 물품이 매우 다양한 것이고 고객 입장에서는 선택의 폭이 매우 넓은 것입니다.

combs and brushes to hair bands and wig caps, these necessities are as

하지만 확실한 점이 한 가지 있습니다. 최신 미용 트렌드에 관계 없이

common and used as household staples like paper towels and sponges.

고객들이 항상 찾는 기본적인 제품이 있다는 것입니다. 빗과 붓 혹은

These are the items that you want to have on hand.

헤어 밴드와 가발 머리망과 같은 제품들은 페이퍼타올이나 스폰지처럼 가정에서 사용하는 필수 용품이라 할 수 있습니다. 이러한 기본적인

If you’re not sure what to invest in this month, check out our Top 5

물품을 갖추고 있어야 합니다.

roundup on page 58. And don’t forget your shoes and clothing. Many shoppers pick up leggings, sandals, hats and more when they shop at their

이번 달에 어느 제품에 투자해야 할지 확신이 서지 않으신다면 58

local beauty supply store. Merchandising Specialist Scott Zangwill offers

페이지에 있는 탑5 제품을 확인해 보시기 바랍니다. 신발과의류제품도

some tips on how to merchandise these items effectively for optimal sales.

잊지 마세요.

If your store services hairstylists and barbers, you also won’t want to skip

레깅스나 샌달, 모자 등도 구입합니다. 판매 전문가인 스콧 쟁윌은

this month’s Marketplace on page 10. It’ll focus on must-haves for beauty

최상의 판매 실적을 올리기 위해 그러한 제품을 어떻게 효과적으로

professionals, from neck towels to gloves.

판매할 수 있는지 몇 가지 팁을 알려 드릴 것입니다. 여러분의 상점에서

많은 쇼핑객들은 뷰티 서플라이 스토어를 방문할 때

미용사들이나 이발사들을 위한 제품을 판매한다면 10면에 있는 ‘이 When in doubt on what to invest in for your inventory, don’t be afraid to

달의 시장’ 기사를 놓치지 마세요. 이 기사에서는 넥 타올이나 장갑과

fine tune your basics. These general merchandise items are what will keep

같이 미용 전문가들이 필수로 챙겨야 할 물건들을 소개해 드립니다.

your shoppers coming back, time and time again.

어떤 물건에 투자를 할지 확신이 서지 않으실 때 주저하지 말고 기본적인 제품에 적절하게 투자하시기 바랍니다. 고객들은 이러한 제품을 구매하기 위해 여러분의 스토어를 자주 찾을 것입니다.

Jessica De Vault Hale EDITOR

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MARKET PLACE Stylist Essentials Chances are, a significant percentage of your customers are salon stylists and barbers. That why it’s a good idea to keep their staples in stock for their day-to-day needs. General merchandise and styling staples are often overlooked in favor of promoting chemical and wet products.

However, a comb or even a bonding glue are necessities stylists must always keep on hand. Be sure to keep these favorites in store to keep your professional customers happy.

Wig Bonding Glue

These days, everyone is into wigs, especially the lace variety. Ensuring

that the lace blends into the hairline and stays in place is the most critical part of a wig installation. That’s where Chic Bond Premium Invisible Hold Lace Wig Bond comes in. This bond holds the wig in place under the

most extreme conditions. It is waterproof and temperature resistant.

Latex Gloves

Whether you’re conducting a relaxer or mixing premium color products for a client’s new look, hairstylists must have latex

gloves on hand. The Brittny Latex Gloves protect their skin from

any exposure to the chemicals and prevents staining from color

products. You can never have enough of these items on hand.

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OTC Beauty Magazine February 2019


Shaver

When barbers need to shave their clients,

having a reliable shaver is vital. Cutting with precision

separates the amateurs from the professionals. That’s why

professionals rely on the Diane Shaver and keep plenty on hand at their station to be ready for any customer they may have.

Wax Warmer

Estheticians and stylists often provide waxing services for their clients. But if space is limited in the shop, the

Gigi Mini Honee Warmer is the best option. This warmer

was designed for professional’s with limited counter

space and perfectly sized for brow waxing. This new

compact warmer will enhance any spa or salon with sleek

features and a contemporary style. The temperature control

knob ensures the wax temperature is optimal no matter the

wax formula.

Hair Dryer

A high-powered hair dryer is a tool that both professionals and

consumers can appreciate. The Hot Tools Turbo Ionic Dryer is the best

dryer that gives fantastic results quickly. Thanks to the 1875-watt motor and its ionic technology, this dryer can give salon-quality blowouts.

OTC Beauty Magazine February 2019

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Stylist Essentials

Curling Iron

There’s nothing worse than curling someone’s

hair and watching the curls fall shortly after. That’s why stylists

have to rely on credible, tried-and-true curling irons that they know will

deliver excellent results. The Bio Ionic Curl Expert Pro Curling Iron 1” is one of

those irons. The bioceramic heaters create even, constant heat for curls that last. The

ionic technology help hydrate and condition the hair with use, which is an added bonus to its impressive heat setttings..

Stylist Vest

Who says stylists can’t look their best while working? The

Dream World Stylist Vest comes in a variety of colors to

allow hairstylists to express themselves, while still looking

professional and protecting their own garments.

Flat Iron

Help your stylists straighten hair quickly and efficiently with

the BaByliss PRO Nano Titanium Ultra-Thin Straightening Iron. Reaching up to 450 degrees, this iron can straighten more hair faster. The five-inch

extended plates also aid in this effort.

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OTC Beauty Magazine February 2019


! W NE

ApHogee

Shea-Pro Leave-in Moisturizer

...nothing works like ApHogee.

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• Provides healing moisture all day long. • Leaves coarse, dry hair soft to the touch.

OTC Beauty Magazine February 2019

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Stylist Essentials

Flat Top Comb

When a barber is cutting hair, he can’t just use

any comb. Tools like the Wahl Flat Top Comb are

ergonomically designed for the barber’s comfort and

control while cutting. This allows them to create the perfect

flat top, to taper and do other clipper-over-comb techniques.

Spray Bottle

Like combs and brushes, the spray bottle is equally important in a stylist and barber’s arsenal. Bottles like the Tolco Spray

Bottle Shear Mist has an ergonomically-correct comfort grip

trigger head that fits comfortably into the hand to lessen the

irritation of carpal tunnel syndrome.

Stove Iron Set

Marcel curling irons will likely never go out of

style. Professionals who prefer to use these irons will love the Gold N’ Hot Stove Iron Set. Known to provide the hottest temperatures on the market,

this set includes one Jumbo Ceramic Heater Stove,

one Universal-sized Stand, nine Round Irons, two Flat

Irons, one Pressing Comb and one thermal storage pouch.

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OTC Beauty Magazine February 2019


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orshaircare.com #nostereotypes ©2018 Namasté L.L.C. OTC Beauty Magazine FebruaryLaboratories, 2019 15


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How should you sell it? By Scott Zangwill

This month’s selling focus is…

Shoes and Clothing

There’s more to a beauty supply store than just chemical and wet products. Stylers and detanglers are undoubtedly important, but general merchandise is also a major draw for customers. One mustn’t forget the convenience and relevance of offering select garments and shoes in the store. These can be significant sellers when merchandised correctly.

How can OTC retailers optimize their sales with shoes and clothing? “In-store general merchandise is a unique

are sure to give shoppers that sexy edge!

bring in their own items that are different

some beautiful belts that are colorful and

way for each store owner and manager to from store-to-store. These items would not be identical to the many wigs and

chemicals that every other store has in stock.

You can complement these items with have studs with gold and silver buckles.

You will look like a million bucks. Gloves and earmuffs are also in some stores, but there’s not a massive selection at this time.

From a vast assortment of hats in many

A beautiful selection of shoes and boots

you will be able to satisfy nearly anyone’s

Many of these boots are cut low or full

styles, colors, beads, sequins and bling tastes. In addition to the caps, there are a

vast assortment of scarves for the winter in a variety of wool, winter colors; as well

as in pastels, gold, white, silver and reds for early spring or later in the fall weather. Socks are also available in general sizes

and a wide range of colors and thickness for different times of the year.

Pullovers, ponchos, vests and blouses are making their way into the stores too, with

their tiger, leopard, and zebra prints that

will also bring more traffic to your stores.

length and have beautiful colors of red,

brown and black. Lastly, add a fresh pair of stylish sunglasses to finish off your look.

OTC stores have an excellent opportunity

to use and sell general merchandise to increase traffic which will increase sales

per square foot and maximize your space

and, most importantly, increase your profits.

So go ahead and bring in the clothing to get a fast start over your competition.”

Scott Zangwill

Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com

If you have input you’d like to share regarding this question, send an e-mail to editor@otcbeautymagazine.com. Your response could be featured in the March issue! 18

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어떻게 판매해야 하나? By Scott Zangwill

이번 달 판매의 초점은…

신발과 의류제품 미용용품점에서는 화학 제품이나 수분 제품뿐 아니라 다양한 제품이 있습니다. 스타일러와 디탱클러 제품도 물론 중요하지만 잡화 역시도 고객을 이끄는 데 있어서 중요한 역할을 합니다. 또한 적절한 의류와 신발을 매장에서 판매하면 고객들이 편리하게 쇼핑할 수 있다는 점도 기억하시기 바랍니다. 적절하게 판매하면 이런 제품들도 상당히 많이 판매될 수 있습니다.

OTC 판매업자들이 신발과 의류제품을 가장 잘 판매할 수 있는 방법은 무엇입니까? “매장에서 소유주들과 관리자들이 다른 매장과 다른 자신만의 물건을 판매할 수 있는 유일한 영역은 잡화입니다. 잡화의 경우 다른 매장에서 판매하는 가발이나 화학 제품처럼 동일한 제품이 아닙니다. 다양한 스타일과 색상과 장식의 모자를 구비해 놓으면 거의 모든 사람의 기호에 맞출 수 있습니다. 모자뿐 아니라 여러 종류의 양모로 만든 파스텔 톤의 겨울용 스카프와 금색, 흰색, 은색, 적색으로 된 다양한 종류의 봄이나 가을용 스카프도 있습니다. 양말 역시 연중 다양한 시기에 다양한 사이즈와 색상과 두께별로 판매할 수 있습니다. 풀오버나 판초나 조끼나 블라우스에 호랑이나 표범, 얼룩말 등의 마크를 프린트하여 고객들이 자신만의 섹시한 스타일을 연출할 수 있게 해 보십시오! 거기에 화려한 색상에 금색이나 은색의 버클 장식이 달린 벨트와 같은 품목을 추가할 수 있습니다. 이런 아이템으로 꾸미면 정말

근사할 것입니다. 장갑이나 이어머프 같은 제품도 판매할 수 있습니다. 하지만 이러한 제품의 종류를 아주 다양하게 할 필요는 없습니다. 다양한 종류의 예쁜 신발과 부츠도 여러분의 가게에 진열하실 수 있습니다. 적색이나 갈색이나 검정색으로 된 짧은 길이에서부터 롱부츠에 이르기까지 종류는 매우 다양합니다. 마지막으로 고객들이 스타일리쉬한 선글라스로 스타일링을 마무리할 수 있게 진열해 보세요. OTC 스토어에서는 다양한 잡화 제품을 판매할 수 있는 훌륭한 기회를 제공해 드립니다. 이러한 제품을 활용하면 면적당 판매량을 늘리고 공간 활용도를 최대화하고 가장 중요한 것은, 여러분의 수익을 늘릴 수 있다는 것입니다. 따라서 의류 잡화 제품을 여러분의 매장에 도입하여 경쟁 대열에 합류하신다면 좋은 결과를 기대하실 수 있습니다.

Scott Zangwill

대표이사 Merchandise Brand Specialist 법인. www.merchandisebrandspecialist.com

위와 관련하여 질문이 있으시다면 editor@otcbeautymagazine.com 으로 보내주십시오. 3월호에 여러분의 의견이 채택될 수도 있습니다! 20

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Knowledge to Know By Dr. Edward Tony Lloneau

How to Permanently and Safely Color Relaxed Hair 릴렉싱한 머리카락을 안전하게 염색하는 방법 Generally, relaxed hair that has also been tinted appears to be dry and

흔히 릴렉싱을 하고 염색을 한 머리카락은 건조하고 생기가 없어

lifeless. This is because relaxed hair should not be tinted in the same

보입니다. 릴렉싱을 한 머리카락을 본래의 머리카락과 동일한 방식으로

manner as virgin hair, but it usually is. If your patron wants both a

염색을 하면 그런 결과가 나타나는 것입니다. 하지만 주로 동일한

permanent tint and relaxer service, you should always give the relaxer

방식으로 염색을 하는 것이 현실입니다. 영구 염색과 릴렉싱 서비스를

first and the tint afterward, but not on the same appointment. If you

동시에 받고 싶어 하는 고객에게는 먼저 릴렉싱을 하고 시간 간격을 둔

do it the other way around, the relaxer will lift most of the color. The

다음에 염색을 해야 합니다. 그렇게 하지 않으면 릴렉싱 성분으로 인해

permanent tint consists of two formulas blended to form the finished

염색약 성분이 머리카락에서 빠져 나가게 될 것입니다. 영구 염색약을

application. They are the tint and the peroxide (or developer) usually

혼합하여 제조하는 방법은 두 가지가 있습니다. 염료와 과산화수소수(

mixed half-and-half. This formula is fine for virgin hair; however, if

혹은 침투 현상액)를 반반씩 희석하는 것입니다. 이러한 방식은 본래의

you follow this procedure on relaxed hair; the hair will become over

머리카락에는 문제가 없지만 이미 릴렉싱을 한 머리카락에 동일한

processed.

과정을 거치면 머리카락에 부담을 주게 됩니다.

The manufacturers of hair color, in describing the use of their products,

염색약 제조업체들은 염색약을 본래의 머리카락에 사용하는 용도로

are assuming that the product will be used on virgin hair. Therefore, they are not taking into consideration the special conditions and requirements for performing this procedure on relaxed hair. The purpose of the peroxide or developer is to oxidize and penetrate the cuticle layer by rendering it to a porous condition. This is done by forming little microscopic holes throughout the cuticle layer, allowing the tint to enter these holes (Porosity) and adhere to the Cortex). After hair is relaxed, the relaxer has removed as much as 30%, of the cuticle layer. The cuticle structure that remains is left in a porous condition; therefore, if you use the amount of peroxide or developer called for in the manufacturer’s instructions, the hair will become over processed. This is because the peroxide or developer will go beyond the cuticle and will penetrate the cortex. As a result, there will be no cuticle resistance

제작되었다고 설명합니다. 따라서 그러한 제품은 릴렉싱 과정을 거친 머리에 필요한 특수한 상태와 조건을 고려하지는 않았다고 할 수 있습니다.

과산화수소수나 현상액을 사용하는 목적은 모표피 층을 산화시켜서 구멍을 내는 것입니다. 이 과정에서 모표피 층에 작은 구멍이 생기고 염료 성분이 구멍으로 들어가 모수질 층에 이르게 됩니다. 헤어 릴렉싱 과정을 거치고 나면 릴렉서 성분으로 인해 모표피 층의 30퍼센트 정도가 사라지게 됩니다. 남아 있는 모표피층도 구멍이 뚫린 상태이기 때문에 거기에 염색약을 제조사의 지시 사항에 따라 사용하게 되면 머리카락에 무리를 주게 됩니다. 과산화수소수 혹은 침투 현상액은 모표피를 통과하여 모수질로 흡수되기 때문입니다. 결과적으로 모표피가 차단 기능을 하지 못하게 되어 자연적인 오일이나 수분 성분이 보존되지 않고

and will allow the natural oils and moisture in the bonds to escape.

빠져나가 버립니다.

The correct formula for tinting on processed, relaxed hair is as follows:

릴렉싱 과정을 거친 머리카락을 염색하기 위한 올바른 방법은 다음과 같습니다:

Use the same amount of tint as originally called for in the formula but reduce the amount of peroxide or developer by one half. Replace that

염색약은 본래 필요한 양만큼을 사용하되 과산화수소수 혹은 침투

one half with distilled, deionized water (this water can easily be found

현상액은 절반만 사용하십시오. 그 대신 증류수나 탈이온수(슈퍼마켓에서

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in any supermarket; be sure that it is clearly labeled deionized), or use

쉽게 구할 수 있으며 탈이온 과정을 거쳤다고 분명히 표시된 상품) 혹은

skim milk that will also condition the hair, or create a color soap cap

머리카락의 회복에 좋은 탈지 우유를 사용하거나 pH 수치가 낮은 중성화

by using a low pH or neutralizing shampoo. Add a few drops of liquid

샴푸를 사용하여 코팅하시기 바랍니다. 희석한 염색 용액에 단백질

protein to this formula. This will act as a filler-all for the over-porous

용액을 몇 방울 떨어뜨리십시오. 이 성분은 모표피에서 구멍이 난 부분을

areas. Shake well and apply to the hair according to the manufacturer’s

채워 주는 역할을 할 수 있습니다. 용액을 잘 흔들고 제조사의 지시

instructions. You will find that this diluted formula will allow your color

사항에 따라 머리카락에 바르십시오. 이런 희석 과정을 거치면 릴렉싱을

to come up just as fast on the previously-relaxed hair as a full-strength

하기 전에 본래의 직모 머리에 본래의 비율로 염색을 하는 것만큼이나

formula will on virgin, straight hair. The hair will not appear dry or

빠르게 색상이 나타나도록 할 수 있습니다. 또한 며칠 후에 머리카락이

lifeless a few days later. It is a good idea

건조해지거나 생기가 없어지는 일도 피할 수

to give a liquid protein treatment a few

있습니다. 릴렉싱 트리트먼트로 인해 모표피

days before the color to repair much of

층이 약해지고 구멍이 생긴 것을 복구하기

the cuticle deterioration and porosity

위해 염색하기 며칠 전에 단백질 용액을

caused by the relaxer treatment.

사용하면 좋습니다.

NOTE: Peroxide and developers serve

유의 사항: 과산화수소수와 침투 현상액은

two functions. They are to oxidize the

두 가지 기능을 합니다. 이러한 물질은

cuticle to render it porous so that

모표피를 산화시켜 구멍을 만들어 염료

the color can reach the cortex. The

성분이 모수질로 침투할 수 있게 해 줍니다.

other purpose is to allow the color

또 한 가지 기능은 염료 성분이 모수질에

to grab onto the cortex so that it

영구적으로 남아 있게 해 준다는 것입니다.

stays permanently embedded in the

앞서 언급한 것처럼 과산화수소수의 양을

cortex. When using only half as much

절반만 사용하게 되면 염료가 모수질에 남아

peroxide as described above, you are

있도록 하는 데 필요한 양만큼만 사용하는

just using what is needed to allow the

것이라 할 수 있습니다. 릴렉싱 과정에서

color to grab onto the cortex, because

용해되지 않은 모표피는 과산화수소수로

the cuticle that was not dissolved by

용해하는 경우보다 구멍이 더 많이 생긴

the relaxer and is more porous than

상태이고 전체 모표피 중 30퍼센트 이상이

the peroxide would even render it,

사라진 상태이기 때문입니다.

plus about 30% or more of the cuticle is gone.

릴렉싱 과정에서 이미 머리카락이 약해졌기 때문에 릴렉싱한 머리카락에는 어떤 형태의

Never use any form of bleach on relaxed

표백제도 사용하지 말아야 합니다. 영구

hair because it will deteriorate already-

파마 머리를 한 머리카락도 마찬가지입니다.

weakened hair from the relaxer. The same holds for permanently waved hair. If you want a lighter color on dark hair, try using a color that is

머리카락의 색상을 좀 더 밝게 만들고 싶다면 여러분이 실제로 원하는 색상보다 두세 배는 더 밝은 색상을 사용하시기

two or three shades lighter than the tone you want.

바랍니다.

Can Hair Color Help Grow Hair?

염료가 머리카락이 자라게 하는 데 도움이 됩니까?

The reason that people believe that perms, relaxers, and hair colors

사람들이 파마나 릴렉싱이나 염색으로 인해 머리카락이 자란다고

help to grow the hair is that in such services there is a distinct and

생각하는 이유는 이전에 머리카락이 있던 경계 밖에서 머리카락이

defined line of demarcation when the new growth appears. They can

자라나기 때문입니다. 그런 과정을 거치면 새로운 머리카락이 자라는

now actually see the new, natural growth as distinguished from the

것은 사실입니다. 하지만 머리카락의 길이를 재 보면 자라난 머리카락의

treated hair. However, if they measure the length of the hair, they

길이는 동일하다는 것을 알 수 있습니다. 사실 화학 작용이 포함된

will discover that the hair is the same length or shorter than before.

처리 과정을 거치면 머리카락이 튼튼해지는 것이 아니라 실제로는

Chemical services such as those mentioned above actually weaken the

약해집니다. 따라서 그런 과정을 거친다고 해서 머리카락이 성장하지는

hair not make it stronger. So hair growth is not one of these services’

않습니다. 만약 실제로 그런 과정으로 인해 머리카락이 자라거나 성장이

advantages. If they did aid in promoting and stimulating hair growth,

촉진된다면 업체들이 광고로 떠들썩하게 홍보할 것입니다.

then the manufacturers would proudly say so in their advertising. OTC Beauty Magazine February 2019

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How to Heat Process Color, Bleach, Conditioners, Permanent Curl or Any Other Procedure That Requires External Heat Without the Use of Dryers, Heat Caps or Heating Lamps

드라이어나 히트 캡 혹은 온열 램프를 사용하지 않고 염색이나 탈색이나 컨디셔닝이나 영구 파마 등에 필요한 열 처리 과정을 하는 방법

The above device produces the same amount of heat as the human body

앞서 언급한 처리 과정에는 인간의 체온 정도의 열기가 발생하게

does. By harnessing this natural heat source, you will save the cost of 1500 watts of electricity. After applying the service, place a plastic cap on the head. Place a slightly damp towel in a microwave oven for about 30 seconds, wrap the towel around the head, take another towel and wrap it around the first towel. This will trap and maintain the natural body heat that is close to the same temperature as the heat that comes from the dryer. This method will be just as effective as the dryer and without the high electricity cost.

됩니다. 이러한 자연적인 열기를 활용함으로 1500와트의 전기를 절약할 수 있습니다. 앞서 언급한 처리 과정을 거친 후 머리에 플라스틱 캡을 착용합니다. 물을 약간 적신 타올을 전자레인지에 30초간 돌린 뒤 머리 주위에 두르고 다른 타올로 첫 번째 타올을 감쌉니다. 이렇게 하면 드라이어를 사용한 온도와 비슷한 열기의 온도를 자연적인 체온을 활용하여 보존할 수 있습니다. 이 방법을 사용하면 드라이어를 사용하는 것만큼이나 효과적이면서도 전기료를 아낄 수 있습니다.

Meet Dr. Edward Tony Lloneau

w

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.) and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aol.com or call 310-283-7118. Edward Tony Lloneau 박사는 National Beauty Culturist League (N.B.C.L.)에서 박사 학위를 받았으며 1985 년 워싱턴 D.C. 하워드 대학교에서 승인되었습니다. Lloneau는 학생 및 강사로 연구소에 참석했습니다. 그의 특수 연구 분야는 민족 미용학과 관련된 Trichology 입니다. 그는이 주제에 대해 여러 권의 책을 저술했으며 민족 잡지와 학생들이 일상적으로 마주 치는 일부 함정과 전문적인 문제에 관심을 기울이는 무역 잡지의 많은 기사를 저술했습니다. 그의 책 “Ethnic Cosmetology에 대한 책에서 제외 된 책 및 주권위원회”의 사본을 얻으려면 Lloneau 박사에게 liquidgoldbondng@aol.com으로 연락하거나 전화 310-283-7118로 전화하십시오

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Business Tips By John Waid

HOW HUMAN ARE YOU? PRIORITIZING PEOPLE OVER PROFITS

당신은 얼마나 인간다운 사람입니까? 이익보다 사람을 중요하게 여겨라 the company more interested in making quota than taking care of the

여러분은 어떤 종류의 사람입니까? 직장에서 여러분은 이익을 더

customer?

중요시합니까 아니면 사람을 중요하게 여깁니까? 판매를 할 때 당신과 회사는 고객보다 수입에 더 관심이 있습니까?

If you’re being honest, business today is about profits over people and quotas over customers. So what is missing in people that keeps them from striking a balance to make companies and sales more human? Have we lost our humanity? If so, how do we regain it? The intense pressure in companies for short-term gains leads to a focus

솔직히 말해, 오늘날의 비즈니스는 사람들보다 이익을, 고객보다 수입을 중시합니다. 사람보다 회사와 판매를 중요하게 여기면서 균형 잡히지 않은 행동을 하는 사람들에게 찾을 수 있는 부족한 점은 무엇입니까? 인간성이 결여된 것입니까? 만약 그렇다면, 어떻게 그러한 태도를 바로잡을 수 있습니까?

on profits over people. That focus on profits leads to selecting people

회사에서 단기간에 이익을 내야 한다는 압력을 느끼게 되면 사람보다

that will generate them. Managers generate earnings in the short

이익에 초점을 맞추게 됩니다. 또한 단기간에 이익을 낼 수 있는 사람들을

term, so they’re placed in leadership positions. These results-oriented

선발하게 됩니다. 관리직도 단기간에 이익을 창출하는 것에 적합한

managers squeeze the people to generate profits which can lead to the

사람이 맡게 됩니다. 이처럼 결과를 중시하는 관리인들은 직원들이 더

dehumanization of organizations.

많은 이익을 내도록 압력을 가하고 결국 조직 내에 인간성을 경시하는 분위기가 형성됩니다.

Bring Humanity Back It’s estimated that 95% of businesses would experience huge advantages by injecting some humanity in their operations. Take, for example, a company that was doing really well with its employees and profits decided it needed to undergo a higher rate of growth. The top decision makers installed a tyrannical micro manager to lead the business with a finance person as second in charge. The decisions the company made started to change. They began to cut benefits like Christmas parties,

사람을 중요하게 여겨라 업무에서 사람을 중시하도록 조처한 회사 중 95퍼센트에서 큰 성과를 거둔 것으로 나타났습니다. 직원들을 잘 대하며 실적도 좋은 한 회사가 있다고 가정해 봅시다. 이 회사는 더 높은 성장률을 기록하려고 합니다. 최고 결정권자들은 압제적이고 사소한 일에 간섭하는 관리인을 제2의 권력자로 배치하여 재정 업무 담당 직원들을 관리하게 합니다. 회사가 내리는 결정은 변화하기 시작합니다. 그들은 크리스마스 파티나 보상

incentive trips and started to see people as numbers in a spreadsheet

휴가와 같은 직원들에게 주는 보상은 줄이고 직원들을 가치를 창출하는

instead of creators of value. This led to the best people leaving, and

존재가 아닌 인원수를 채우는 존재 정도로 여깁니다. 이렇게 되면

instead of viewing this as a warning sign they saw it as a great gift as they

훌륭한 인재들은 떠나게 되고 회사에서는 이런 현상을 경고 신호로

could replace these people with others that were younger and cheaper.

받아들이지 않고 오히려 좀 더 젊고 값싼 인력으로 대체할 기회라고 생각합니다. 사람들을 소모품처럼 여기는 것입니다. 성장을 위해 이러한

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OTC Beauty Magazine February 2019


People became expendable. What has this change for the sake of growth

조처를 취했지만 정작 결과는 어떠합니까? 이익을 창출했던 직원들이

caused? The company is now half the size it was in profits, earnings

줄지어 떠나게 되면서 회사의 인원은 절반 규모로 줄어들게 되고 수익도

and people, with previously valued employees departing in droves. This

줄어들게 됩니다. 사람을 중요하게 여기지 않은 태도로 인해 훌륭했던

company went from great to mediocre by bleeding out the humanity.

회사가 별볼일 없는 회사로 변모하게 된 것입니다. 이러한 예를 통해

The lesson learned should be that if you remove the humanity out of a

배울 수 있는 교훈은 회사에서 사람을 중요하게 여기지 않으면 사람들이

company the humanity will leave, literally; and by the way, so will the profits.

Here are a few practical ways to bring humanity and profits into balance.

떠나게 되고 이익도 줄어들게 된다는 것입니다.

사람과 이익 간의 균형을 잡는 데에 도움이 되는 몇 가지 실용적인 방법을 소개해 드리겠습니다. 1. 사람이 먼저라는 생각을 가지십시오. 어떤 종류의 사업이든지 사람들에 의해 이루어진다는 점을 이해하십시오. 더 많은 이익을

1.

Live the people-first mentality. Understand that no matter what

얻으려면 직원들을 가장 중요하게 여기고 그 다음으로 고객, 그리고

business you are in you are really in the people business. Focus

이익은 셋째로 여기십시오.

on employees first, customers second and profits third for more profits. 2.

3.

2. 직원들의 가치관과 행동(문화)을 중시하고 그것을 기준으로 직원을

Focus on the values and behaviors (culture) of your people and

채용하고 해고하는 일을 하십시오. 적합한 태도를 가진 사람을

hire and fire for it. Select people for attitude and train for aptitude.

선발하고 그들의 소질을 개발하십시오. 문화를 중시하는 회사로

Become a Culture-Driven Company.

만드십시오.

Remember that business success is all about people and how they behave. Provide a transcendent purpose (other than money) and let this and your culture drive you. Your employees will serve your customers, and your customers will buy more.

3. 사업의 성공은 사람들과 그들이 하는 행동에 좌우된다는 것을 기억하십시오. 돈 이외의 고상한 목적을 제시하고 그러한 목적과 문화를 통해 회사를 이끌어 나가십시오. 그렇게 하면 직원들은 고객들을 섬길 것이고 고객들은 더 많이 구매할 것입니다.

Lead a Culture-Driven Sales Force

문화를 중시하는 판매 인력을 양성하라

How human are salespeople? There is a classic joke that goes like this, “How can you tell when a salesperson is lying? His/her lips are moving.”

판매 직원들은 어떤 사람들입니까? 우스갯소리로 “판매 직원이

Salespeople have gained one of the most inhuman reputations out

거짓말하는지 아는 방법은 입술의 움직임을 보는 것이다”라는 말이

there. The barrage of unsolicited phone calls these days continues to erode the reputation of the sales profession. One of the Noble Prize Winners of 2018 in Economics did not answer the phone call from the Nobel Committee that called to congratulate him because he thought it was a sales call and did not want to answer it.

있습니다. 사람들은 판매 직원들이 인간미가 없다고 생각합니다. 쉴새 없이 걸려 오는 판매 직원들의 전화

The lesson learned should be that if you remove the humanity out of a company the humanity will leave, literally; and by the way, so will the profits.

때문에 그들에 대한 평판은 더욱 나빠지고

있습니다.

2018년

노벨

경제학상 수상자 중 한 명은 노벨 위원회에서 수상을 축하하는 전화를 걸었는데도 판매 사원의 전화인줄 알 고 받지 않았다고 합니다. 일부 사람들은 판매 사원들이 단지

인간미가 없는 정도가 아니라 인간 이하라고 생각하기도 합니다. 그보다

To some, salespeople are viewed as not just inhuman, but subhuman.

더 문제인 것은 판매 사원들이 받는 훈련 과정의 절차가 매사를 “

To make this worse, most of the sales training that salespeople receive

로보트처럼” 행동하게 만든다는 것입니다. 신뢰와 인간성은 사라져버린

is based on processes that make the whole thing feel “robotic.” So where

것입니까? 판매 사원들에게 최대한의 이익을 내도록 강요하고, 심지어

has the trust and humanity gone? By squeezing salespeople with sky-

비윤리적인 수단을 포함시킨, 가능한 모든 수단을 동원하도록 만들기

high quotas that force them to do everything under the sun (including

때문에 그들에 대한 평판은 날로 나빠지고 있습니다. 판매 비즈니스

even unethical things) that further erodes their reputation. Wouldn’t it

전체가 개혁을 통해 인간성을 회복하고 고객들이 판매 사원들을 적이

be nice for the entire sales industry to undergo a transformation based on humanity, and for customers to once more see sales associates as friends, not foes? For this to occur, salespeople should be trained based on values and

아니라 친구로 여기게 된다면 좋지 않겠습니까? 이렇게 되려면 판매 직원들을 가치관과 행동(판매 문화)을 기초로 훈련해야 합니다. 이렇게 하면 사람 자체를 가장 중요하게 여기고, 판매한다는 개념보다는 사람들이 구매하는 것을 돕는다는 개념을 갖게 됩니다. 그렇지 않아도 이미 인간성이 결여된 판매 과정을 더욱

behaviors (a sales culture) that makes them pay attention to being OTC Beauty Magazine February 2019

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human beings first and of helping people to buy (not sell) second. Stop

악화시키는 판매 훈련 과정은 중단해야 합니다. 그리고 무엇보다도, 판매

the sales process trainings that further erase the humanity out of an

관리자들을 훈련시켜 그들이 문화를 중심으로 판매 인력을 지도하게

already profoundly dehumanized profession. On top of that, you should

해야 합니다. 규모가 큰 회사의 판매 인력 담당 리더들은 지나치게 높은

train the sales managers to also coach and lead their Culture-Driven

목표치를 정해 두고는 판매 직원들에게 소리를 지르고 독촉하는 것이

salesforce. The leaders of a salesforce at a large company decided it

좋은 아이디어라고 생각합니다. 관리자들에게 인성이 부족하면 가장

would be a good idea to yell and scream at their salespeople to meet objectives that were set way too high. The lack of humanity in the managers led to the best people leaving the company. The politics also started to get out of control as less qualified people were promoted to fill the spaces of the excellent salespeople which had left. Today, this company is suffering from a profit and morale problem that will not be

훌륭한 인재들이 회사를 떠나게 됩니다. 훌륭한 인재들이 떠난 자리를 자격을 덜 갖춘 사람들이 차지하게 되면 통제가 더욱 힘들어집니다. 오늘날 이러한 회사들은 손해를 볼 뿐 아니라 도덕성 문제도 겪게 됩니다. 인성을 갖추지 못한 관리자들을 다시 교육하거나 해고하여 인성을 되찾고 사람을 첫째 자리에, 이익은 둘째 자리에 두지 않는 이상 문제는 해결되지 않을 것입니다.

solved until they retrain or fire the inhuman managers, bring back the

판매 직원들이 더욱 훌륭한 인성을 갖추게 도와주고 회사의 성장과

humanity, and focus on people first and profits second.

이익에 도움이 되는 몇 가지 팁을 알려 드리겠습니다.

Here are some tips for salesforces to become more human and also

1. 판매 관리자들이 자신이 책임을 맡은 사람들을 관리하는 일은

produce more growth and profits.

이미 잘 하고 있을지 모릅니다. 하지만 직원들을 이끌고 코칭하는 일에도 중점을 두어야 합니다. 판매 과정과 전략만으로는 최상의

1.

Sales managers (who are already good at holding people accountable) should also focus on leading and coaching. Focus on creating a sales culture vs. just sales processes and strategies which do not necessarily create best practice habits. Become a CultureDriven Salesforce to instill best practice habits in your salesforce.

2.

Focus on coaching your salespeople and encouraging them with specific praise and dramatically minimize the urge to just talk quotas. Focus on efforts to get better results. The more you praise

업무 습관을 기르지 못할 수 있기 때문에 판매 문화를 만드는 것에 중점을 두어야 합니다. 판매 직원들이 최상의 업무 습관을 기를 수 있도록 적합한 문화를 형성하십시오. 2. 판매 직원들을 코칭하는 것에 중점을 두면서 구체적으로 칭찬하고 단지 목표치를 달성하도록 독촉하는 말을 하는 빈도는 크게 줄이십시오. 직원들이 더 나은 성과를 내기 위해 기울이는 노력에 초점을 맞추십시오. 그들이 기울이는 노력과 이룬 성과에 대해 더 많이 칭찬할수록 성과도 더 좋아져 꾸짖을 일도 줄어들 것입니다.

effort and achievement, the less you will have to reprimand. 3.

Salespeople are humans. Treat them that way and emphasize that

3. 판매 직원들도 사람입니다. 그들을 인격적으로 대하고 그들

they treat their customers that way. Customers want to buy from

역시 고객에게 인격적으로 대우해야 한다는 점을 가르치십시오.

salespeople they like and care about them. Respect, trust, support,

고객들은 자신을 좋아하고 본인에게 관심을 갖는 판매 직원의

fun and other values should be emphasized and practiced.

물건을 구매하고 싶어 합니다. 존중하고, 신뢰하며, 도움을 베풀고, 유머 감각을 나타내며 다른 사람의 가치관을 중요하게 여기고

So how human are you? Be honest and see if you too have lost humanity and needed to bring life back in to balance your business and salesforce. Become more conscious that you are human for a reason and remember that this very humanity is at the core of what makes your company and salesforce great. Start focusing on culture as much as you do on strategy, structure and processes for better results with people and profits.

실행하십시오. 당신은 어떤 종류의 사람입니까? 솔직하게 스스로를 돌아보며 자신이 인성을 잃지는 않았는지 그리고 여러분의 사업과 판매 직원 사이에 균형을 잡기 위해 무엇이 필요한지 점검해 보십시오. 여러분 역시도 사람이며 여러분의 회사와 판매 사원들이 훌륭해지기 위해서는 인간성을 갖추는 것이 핵심 요소임을 인지하시기 바랍니다. 회사의 전략과 구조, 절차를 중요시하는 것만큼이나 문화 역시도 중요하게 여긴다면 사람들에게도 유익할 뿐 아니라 수익을 거두는 데에도 도움이 될 것입니다.

Meet John

John Waid is the founder of C-3 Corporate Culture Consulting, a keynote speaker and author of the book, “Reinventing Ralph” With a specialty and passion for corporate culture, sales and global business, he believes culture is the engine that drives companies to better results, higher morale, and increased profitability. An active speaker, trainer and subject matter expert, Waid holds an enduring belief that corporate culture is the key to success for companies. For more information on John Waid, please visit www.CorporateCultureConsulting.com. 존 와이드는 C-3 Corporate Culture Consulting(회사 문화 컨설팅)의 설립자이자 훌륭한 연사이자 “Reinventing Ralph(랄프 재창조)”라는 책의 저자이기도 합니다. 회사의 문화와 판매 및 글로벌 사업 분야의 전문가인 와이드는 회사의 문화는 마치 엔진과 같은 역할을 하여 회사가 더 나은 성과를 거두고 직원들의 사기가 올라가며 수익이 많아지게 한다고 확신합니다. 연사이자 트레이너이자 특정 분야의 전문가로 활동하고 있는 와이드는 회사의 문화가 회사 성공의 지름길이라는 확고한 신념을 가지고 있습니다. 와이드에 대해 더 많은 점을 알아보시려면, www. CorporateCultureConsulting.com을 방문해 보시기 바랍니다. 34

OTC Beauty Magazine February 2019


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35


Business Tips by Emily Safrin

FROM BLUNDER TO WONDER:

HOW COMPANIES SUCCESSFULLY BOUNCE BACK FROM MISTAKES 실수를 기회로: 회사들이 실수를 통해 배우는 방법 Few may recall that 1993 was a terrible year for a particular major national fast-food chain. It was an even worse year for four families who suffered unimaginable losses after their children ate contaminated meat at that establishment. Unsurprisingly, the chain found itself on the verge of bankruptcy. However, in a matter of years, that business not only recovered, but it doubled its number of locations—a feat that is now considered one of the most impressive comebacks in contemporary business history. If this is the first time you’ve heard this story, you may be shocked that a company responsible for something so horrific was able to salvage its sales at all, let alone become the fifth-largest burger chain in the US just years after that—but that’s exactly what happened. The reality is that no enterprise can escape at least some degree of error. And while there is undoubtedly a vital difference between an erroneous invoice and unintentionally causing the unthinkable, certain damagecontrol strategies have proven successful time and again, no matter the blunder.

Own the gaffe—and fast

Especially in today’s well-connected world, official statements get around quickly. So does radio silence. As soon as possible after disaster strikes, offer a firm and heartfelt apology. However, refrain from being overly apologetic or defensive. Instead, focus on action. The adage “Actions speak louder than words” has stood the test of time for a reason. Nevertheless, timely and impactful action takes time to implement. So, while you get to planning, make sure from the get-go that your words reflect a sense of accountability and the intention to fix the problem.

Watch your words

Word choice is paramount when delivering a public statement. If your company serves an international market or consumers who speak a language other than English (as is the case of most businesses in the social media age, whether by design or not), take extra care that your mea culpa reaches your audience unscathed. The last thing you want is to create another mess when you’re already in damage-control mode. For example, an international bank fell victim to a simple yet costly translation slip-up in 2009 when its catchphrase, “Assume Nothing,” was 36

OTC Beauty Magazine February 2019

국내의 주요 패스트 푸드 체인점들이 1993년에 매우 힘든 상황을 겪었던 적이 있었습니다. 네 가족의 아이들이 오염된 고기를 먹고 사망한 충격적인 사건이 있고 나서 상황은 더욱 악화되었습니다. 그러한 회사들은 분명 파산할 위기에 처했습니다. 그런데 수년 후에 그 회사들은 회복했을 뿐 아니라 지점의 수가 2배로 늘기까지 했습니다. 이 일은 현대 비즈니스에서 회사가 위기를 극복한 가장 성공적인 사례로 꼽힙니다. 이 이야기를 처음으로 들어 보셨다면, 너무나도 끔찍한 일에 책임을 져야 할 회사의 판매량이 회복되었다는 사실에 충격을 받으셨을 수도 있습니다. 단지 수 년 후에 미국 내에서 다섯 번째로 규모가 큰 햄버거 체인 회사가 된 것입니다. 믿기지 않지만 현실입니다. 현실적으로 잘못을 저지른 회사는 어느 정도의 대가를 치르게 마련입니다. 청구서에 오류가 있는 정도의 실수인지 혹은 막대한 손해를 끼친 실수인지에 관계없이, 손해를 복구하는 전략을 잘 활용하면 성공을 거둘 수 있다는 것이 밝혀졌습니다.

실수를 빠르게 인정하라 전 세계적으로 연결이 잘 되어 있는 오늘날에는 공식적인 발표 내용이 빠르게 퍼집니다. 침묵도 마찬가지입니다. 불상사가 발생하면 회사 차원에서 진심 어린 사과를 하십시오. 하지만 지나친 사과를 하거나 방어적이 되지는 마십시오. “말보다 행동이 중요하다”는 일리 있는 격언을 기억하시기 바랍니다. 하지만 시기 적절하고 효과적인 조처를 실행하는 데에는 시간이 걸립니다. 따라서 계획을 하는 동시에 실수에 대한 책임을 지고 문제를 바로잡겠다는 의지를 행동으로 나타내십시오.

말을 신중하게 하라 공식 성명을 낼 때 단어의 선택은 정말로 중요합니다. 여러분의 회사가 국제 규모의 시장을 대상으로 하거나 영어 외의 언어를 사용하는 고객을 두고 있다면(의도적이든 그렇지 않든 소셜 미디어를 주로 사용하는 연령을 대상으로 하는 경우도 마찬가지입니다) 여러분의 잘못을 해명하는 메시지가 청중에게 의미가 잘못 전달되는 일이 없도록 주의를 기울이시기 바랍니다. 손해를 복구하는 과정에서 또 다른 문제가 발생하기를 바라는 사람은 없기 때문입니다. 예를 들어, 한 국제 은행은 2009년에 선전 문구가 잘못 번역되어 매우 사소한 실수였지만 큰 손해를 입는 일을 겪었습니다. “아무것도 기대하지 않는다”는 문구가 “아무것도 하지 않는다”로 잘못 번역된 것입니다. 이 실수로 새로운 광고 캠페인을 하느라 1000만 달러의 비용이 들었습니다.


infamously mistranslated as “Do Nothing.” The mishap cost the company $10 million for a new ad campaign alone. Be aware of variants in popular languages like Spanish and English that can make or break how your message is construed. Avoid embarrassment by hiring a professional translator who’s well versed not only in English but the language and culture you aim to reach. Imagine, for example, how confused American consumers would be if a fast food restaurant referred to its french fries as “chips” (the British variant). Furthermore, if there were ever a time to avoid using machine translation services, this would be it. There’s no room for error when it comes to cleaning up after a misstep, so make sure human translators—who are able to interpret nuance and impact adequately—craft the message in the new language before it reaches the public.

Make it right

Words are vital when it comes to apologies, but they must be backed by tangible actions that illustrate genuine concern. In the case of the fast-food chain, the company offered to cover victims’ medical expenses, settling for amounts of up to $15.6 million. The COO and chairman-cum-CEO attended mediation hearings to show their concern. The chain also opened a question hotline and made a generous donation to research efforts seeking treatment for infections caused by the bacterium behind the outbreak. This demonstration of remorse and accountability in actions big and small communicated the company’s commitment to doing better.

Establish long-lasting change

Once apologies have been made in both words and deeds, it’s crucial to ensure the mistake isn’t repeated. It may be tempting to make the blemish disappear from sight, but finding a long-term solution is an indispensable step.

스페인어나 영어와 같이 널리 쓰이는 언어의 경우 단어의 변화형으로 인해 여러분의 메시지의 의미가 완전히 다르게 해석될 수 있음을 유의하시기 바랍니다. 영어뿐 아니라 번역된 언어와 그 언어의 문화에 대해 잘 이해하고 있는 전문 번역가를 고용하여 당황스러운 일을 겪지 않도록 하십시오. 예를 들어 패스트푸드점에서 프랜치 프라이를 “칩스”( 영국식 단어)라고 부른다면 미국 사람들이 혼란스러워할 것입니다. 또한 시간 여유가 된다면 가급적이면 기계 번역 서비스는 피하시기 바랍니다. 실수가 발생하고 나서야 바로잡으려 한다면 이미 늦었을 수 있습니다. 따라서 언어의 뉘앙스와 단어가 주는 영향을 잘 고려하여 번역할 수 있는 번역가가 작업을 하여 대중에게 메시지가 전달되도록 하시기 바랍니다.

문제를 바로잡아라 사과를 할 때 어떤 단어를 선택하는지도 중요하지만 반드시 진심이 담긴 행동이 뒷받침되어야 합니다. 앞서 언급한 패스트 푸드 체인점의 경우, 그 회사는 1560만 달러에 달하는 치료 비용을 배상해 주었습니다, COO(최고 운영 책임자)와 회장 겸 CEO는 중재 공청회에 참석하여 사건에 대한 우려를 나타냈습니다. 이 회사에서는 또한 질문에 답변하기 위한 핫라인 서비스를 마련했고 당시 사건의 원인이 된 박테리아를 치료하기 위한 연구 사업을 위해 관대하게 기부를 했습니다.

Be aware of variants in popular languages like Spanish and English that can make or break how your message is construed.

That fast food chain began cooking its burgers at temperatures guaranteed to kill the guilty bacteria. It also implemented additional safety measures to ensure the food was appropriately handled from producer to consumer. In fact, this system was so successful that it was later endorsed by the US Department of Agriculture and the Food and Drug Administration and came to be considered the gold standard among fast food chains. The company didn’t stop there: it became so invested in harm-free dining that it continues to receive honors for its leadership in food safety to this day.

Turn lemons into lemonade

Believe it or not, mistakes can be a blessing in disguise. For this to be true, decision makers must think glass half full. Slip-ups present an opportunity to demonstrate your brand’s leadership, transparency, and trustworthiness—and all of this at a time when you’re already in the spotlight. Just make sure it’s for better, not for worse. A well-known pizza chain faced a rude awakening when one of its employees shared a video of himself tarnishing food in the kitchen. When the video went viral, it turned out the company had an even bigger problem on its hands: they admitted that customers had been complaining of pizza

이처럼 회사에서 실수를 후회하고 그로 인한 결과에 책임을 진다는 것을 나타내는 크고 작은 행동을 통해 회사가 앞으로 문제를 개선하고자 하는 강한 의지가 있음을 나타내게 됩니다.

장기적으로 변화하라 말이나 행동으로 사과를 한 후에는 같은 문제가 다시 일어나지 않도록 하는 것이 중요합니다. 물론 당장 겉으로 드러난 문제를 덮어버리고 싶은 마음이 들 수도 있지만 문제를 장기적으로 해결하는 방법을 알아내는 것이 매우 중요합니다.

앞서 언급한 패스트푸드 회사에서는 문제를 일으킨 박테리아를 소멸할 수 있는 온도로 햄버거를 조리하기 시작했습니다. 또한 생산 과정에서부터 소비자에 이르기까지 음식을 올바로 취급할 수 있도록 안전 수칙을 세우고 실천했습니다. 사실 이러한 시스템이 너무나도 훌륭했기 때문에 미국 농림 및 식품 의약부에서 보증하기도 했고 패스트푸드 체인점 중에서 골드 스탠다드 등급으로 간주되기도 했습니다. 이 회사는 거기에서 그친 것이 아니라 인체에 무해한 음식을 만들기 위해 많은 투자를 하였고 오늘날에 이르기까지 안전한 식품을 만들기 위한 리더로 훌륭한 평판을 얻고 있습니다.

레몬에서 레몬에이드로 믿기지 않으실 수 있지만 실수는 축복이 될 수 있습니다. 그렇게 되려면 경영자들은 긍정적인 사고를 가져야 합니다. 실수를 겪는다 하더라도 그것을 극복하는 과정을 지켜보는 사람들에게 오히려 여러분의 브랜드의 리더십과 투명성과 신뢰성을 증명할 기회로 여길 수 있습니다. 심각한 문제로 생각할 것이 아니라 오히려 더 나은 기회로 여기십시오. 한 유명한 피자 체인 회사는 직원 중 한 사람이 주방에서 음식을 더럽히는 영상을 공유했다는 당혹스러운 사실을 알게 되었습니다. 그런데 그 영상이 널리 알려지면서 그 회사는 고객들이 피자가 “종이 상자”처럼 질기고 소스의 맛이 “케첩”과 비슷하다고 불평한다는 사실을 알게 되었습니다.

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that tasted “like cardboard” and sauce that tasted “like ketchup.” Instead of succumbing to an imminent downfall, the company’s leaders decided to come clean and promised to improve their product. Shortly after that, they introduced a new pizza recipe, as well as a novel online ordering system designed to appeal to the younger generation. Their shares increased 60-fold, and the company is now worth $60 billion.

Next time you’re caught in a mistake, stay calm and innovate

이 회사의 리더들은 당장 눈앞에 닥친 문제에 굴복한 것이 아니라 문제를 솔직하게 인정하고 제품을 개선하기로 결정했습니다. 그 이후로 얼마 있지 않아 이 회사에서는 젊은 층이 애용할 수 있는 온라인 주문 시스템뿐 아니라 새로운 피자 레시피를 개발하여 도입했습니다. 이 회사의 주식 가치는 60배나 뛰어올랐고 현재 이 회사의 자산 가치는 600억 달러에 이릅니다.

다음번에 실수를 저지른다면 침착함을 유지하고 문제를 개선하라

Businesses are no more perfect than humans. Every organization will face its day of reckoning, big or small. Luckily, history demonstrates that it’s not the mistake itself, but the response, that leaves a lasting impression. And as in the case of the fast food chain, if addressed properly, a foul-up can even be turned into an asset.

사업도 인간이 하는 일이므로 완벽할 수는 없습니다. 모든 조직은 크든 작든 각자가 한 일에 대해 평가를 받게 됩니다. 하지만 다행인 점은 사람들에게 깊은 인상을 남기는 것은 실수 자체가 아니라 그에 대한 반응이라는 것입니다. 패스트푸드 체인점의 경우에 그러했던 것처럼 문제를 적절히 해결하기만 하면 오히려 문제가 자산이 될 수 있습니다.

So, next time your business finds itself in a rough spot, remember the importance of accepting blame and saying you’re sorry. Then roll up your sleeves, fill your metaphorical glass, and turn the blunder into your next wonder.

따라서 앞으로 사업 과정에서 문제점을 발견한다면 비난을 받아들이고 사과하는 것이 중요하다는 점을 기억하십시오. 그런 다음 적극적으로 노력을 기울이고 긍정적으로 생각하면서 실수를 기회로 만드시기 바랍니다.

Meet Emily

Emily Safrin is a certified Spanish-to-English translator and editor specializing in the medical sector. She is also an active member of the American Translators Association (ATA), which represents over 10,000 translators and interpreters across 103 countries. For more information on ATA and to hire a translation or interpreting professional, please visit www.atanet.org. 에밀리 사프린은 스페인어를 영어로 번역하는 전문 번역가이며 의학 부문을 전문으로 하는 편집가이기도 합니다. 또한 미국 번역가 협회 (American Translators Association, ATA)의 회원이기도 합니다. 미국 번역가 협회는 103여개 국가 출신의 10,000명 이상의 번역가와 통역가를 회원으로 두고 있습니다. 미국 번역가 협회(ATA)에 대해 더 알아보기를 원하시거나 전문 번역가나 통역가를 고용하고 싶으시다면 www.atanet.org를 방문해 보시기 바랍니다.

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OTC Beauty Magazine February 2019


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Business Tips By Brad Wolff

It’s All About the

People

7 Steps to Turn Employee Potential into Performance 직원들의 능력을 잘 파악해야 한다 직원들이 잠재력을 발휘할 수 있게 해 주는 7가지 단계 Imagine on Monday, you discover that your meticulous, rule-following accountant and creative, eccentric marketing person have switched positions. How’s this likely to work out? In truth, some variation of this misalignment is common in most organizations. The Waybeloe Potential Corporation was operating at the breakeven point for the past five years. The CEO, Harvey Waybeloe was frustrated. Another CEO told him about an employee-alignment process that was delivering amazing results for other companies. Out of desperation, he decided to try it. Within two years, profits increased from breakeven to $3.2 million! The fix: putting the right people in the right seats! Most business leaders say that 80% of the work is done by only 20% of the workforce. This 20% are the top performers. They usually produce 3-4 times more than the others. The main reason is due to job alignment rather than attitude or drive. Here’s evidence: It’s common for top performers to be moved or promoted and then become poor performers. Likewise, many poor performers become top performers when moved to appropriate roles. Bottom line: everyone can be a top or poor performer depending on how well the work aligns with their innate characteristics. How do you deliberately create an organization where people’s work is aligned with their innate characteristics (abilities)? Here’s an overview of a proven process that was used above.

월요일에 꼼꼼하고 규칙을 잘 따르는 회계 담당 직원과 독창적이고 기발한 아이디어를 잘 내는 마케팅 직원이 각자의 역할을 바꿔서 일한다고 상상해 보십시오. 일이 잘 진행될까요? 사실 대부분의 조직에서 인재를 잘못 배치하는 경우는 흔한 일입니다. 웨이벨로이 포텐셜(Waybeloe Potential) 주식회사는 최근 5년 동안 순이익을 내지 못하며 운영되고 있었습니다. CEO인 하비 웨이벨로이는 좌절감에 빠졌습니다. 다른 한 명의 CEO는 다른 몇몇 회사들의 경우 직원들을 재배치한 결과 놀라운 성과를 거두었다는 사실을 그에게 알려 주었습니다. 상황이 절박했고 다른 마땅한 방법이 없었기 때문에 그는 그렇게 하기로 결심했습니다. 그런데 2년 안에 수익이 3200만 달러로 증가했습니다! 올바른 인재를 올바른 위치에 배치하는 것이 그만큼 중요한 것입니다! 대부분의 사업 리더들은 직원 중 20퍼센트의 사람들이 전체 업무의 80퍼센트를 담당한다고 말합니다. 이 20퍼센트의 사람들이 우수한 인재라고 할 수 있습니다. 그들은 다른 사람들보다 3배에서 4배의 성과를 올립니다. 이렇게 차이가 나는 주된 이유는 태도나 투지의 차이보다는 인력 배치로 인한 것이라 할 수 있습니다. 그렇게 말할 수 있는 증거는 다음과 같습니다: 최상의 실적을 올리는 직원이 다른 위치에서 일하거나 승진되고 나서 실적이 크게 떨어지는 경우가 흔합니다. 마찬가지로 실적이 저조한 직원이 적합한 역할을 맡고 나서 훌륭한 실적을 올리기도 합니다. 요점은 이것입니다: 각 사람의 성향에 따라 업무를 어떻게 분배하는지에 따라 최상의 실적을 올릴 수도 있고 저조한 실적을 올릴 수도 있다는 것입니다. 어떻게 하면 조직 내의 직원들을 각자의 내적 성향(능력)에 맞게 적절하게 배치할 수 있습니까? 이미 효과가 검증된 몇 가지 방법을 알려 드리겠습니다.

1. Shift your mindset from focusing on skills, experience, and education to innate characteristics first

1. 기술이나 경험, 교육만 중시하는 것이 아니라 내적 성향을 중요하게 여기십시오.

It’s common for people who are “great on paper” to get hired and become

“문서상으로는 훌륭한” 사람을 막상 채용해 보니 실적이 저조한 경우가 흔합니다. 마찬가지로 처음에는 기술이나 경험이나 교육 면에서 “부족” 한 사람이 나중에 최상의 실적을 올리는 경우도 있습니다. 사람들의

poor performers. In that same vein, many top performers started off 40

OTC Beauty Magazine February 2019


lacking in the “required” skills experience and education. When people’s work aligns with their innate characteristics, they can utilize their natural abilities and unleash their passion for their work. Also, the best training and management will not turn poorly aligned employees into top performers.

내적 성향에 맞게 업무를 배치하면 타고난 능력을 발휘하고 열정적으로 일하도록 동기를 부여하게 됩니다. 반면 최상의 훈련과 관리를 받는다 해도 적절한 업무에 배치하지 않는다면 최상의 실적을 올릴 수 없을 것입니다.

2. Select the right assessment tool

2. 적합한 평가 도구를 선택하라

Many organizations use personality assessments in the hope of gaining

많은 조직에서는 직원들이 성공을 거두게 하기 위해 객관적인 정보를 수집하려고 개인의 성향을 평가합니다. 하지만 다음의 네 가지 방해 요인 때문에 결과가 실망스러운 경우가 흔합니다:

more objective information about people to set them up for success. However, the results are usually disappointing due to four inherent pitfalls: a.

What you think of as personality is mostly surface-level, observable behaviors; not what’s underneath, driving these behaviors.

The

drivers of behavior are more accurate, predictive, and stable. b.

Assessment-takers usually provide different answers based on which of the following they consider: how they actually see themselves, how they believe others see them, and how they want to see themselves.

c.

Assessment-takers use a specific context or situation to answer the questions. For example, answers to questions related to “extroversion” (sociability and talkativeness) may vary depending on context differences: small vs. large groups, familiar vs. unfamiliar people, level of interest in the topic of conversation, etc.

d.

If an assessment is used for a job application, the applicant often has an opinion on what traits the employer is looking for and skews the answers accordingly. What’s a better option? Select an assessment that delves beneath the personality into what is more core or innate with people. This eliminates the biases of personality assessments and provides more valid and reliable data.

3. Establish trust with the employees Inform the employees about the company’s commitment to align their work with their natural gifts.

Don’t hide things or surprise

people. People want to do a job they’re good at and enjoy.

4. Develop an understanding of the innate characteristics being measured

a. 성향이라는 것이 특정한 행동을 하게 만드는 내면적인 요인이 아니라 단지 표면적으로 나타나고 관찰 가능한 행동이라고 흔히 생각합니다. 행동의 요인이 실제보다 정확하고 예측 가능하며 일정하다고 여기는 것입니다. b. 평가를 받는 사람들은 자신에 대해 어떻게 생각하고, 다른 사람이 자신을 어떻게 본다고 생각하는지, 그리고 자신이 어떤 사람으로 보이기를 원하는지에 따라 흔히 다양한 대답을 합니다. c. 평가를 받는 사람들은 특정한 환경이나 상황에 따라 다양한 대답을 합니다. 예를 들어, “외향성”(사교성 및 이야기하는 것을 좋아하는지의 여부)에 관한 질문에 대한 응답은 소규모 모임인지 대규모 모임인지, 친한 사람인지 낯선 사람인지, 대화의 주제에 관심이 어느 정도나 있는지 등과 같은 다양한 상황에 따라 다를 것입니다.

Frequently, there are other employees who’d be thrilled to trade positions or some duties that better match with their innate characteristics.

Before you can align people’s intrinsic characteristics with their work, it’s essential to understand what these characteristics mean. In other words, how each one impacts the way people think and behave. Now you have the basis to identify which attributes are needed for different types of positions

d. 입사 지원을 위한 평가의 경우라면, 지원자는 고용인 측에서 원하는 특성에 따라 응답하는 내용을 왜곡할 수 있습니다. 어떤 방법이 더 낫겠습니까? 좀 더 사람의 내면과 선천적인 성향을 깊이 알아낼 수 있는 조사 방법을 선정하십시오. 이렇게 하면 성향에 대한 선입견의 방해를 받지 않고 평가를 할 수 있고 좀 더 타당성 있고 믿을 만한 데이터를 얻을 수 있습니다.

3. 직원과 신뢰를 쌓으십시오 회사에서 직원들의 타고난 재능에 가장 잘 맞는 업무를 맡길 것이라는 점을 직원에게 알리십시오. 어떤 사실을 숨기거나 사람들을 놀라게 하지 마십시오. 사람들은 자신이 잘 할 수 있고 즐기는 일을 하고 싶어 합니다.

4. 평가하고자 하는 타고난 특성들에 대해 더 잘 이해하십시오

사람들의 고유한 성향에 따라 업무를 배치하기에 앞서 먼저 그러한 성향에 대해 이해하는 것이 반드시 필요합니다. 달리 말하면 그러한 각각의 성향이 사람들의 생각과 행동에 어떻게 영향을 미치는지를 이해하는 것입니다. 그 점을 이해하고 나면 여러분 조직의 다양한 위치에서 필요로 하는 특성이 무엇인지를 파악할 수 있습니다.

within your organization.

5. Develop clarity on the job duty break-down It’s important to know what people will do on a day to day basis in each job. The hiring team (direct manager and others with a significant stake in position success) meets to gain clarity on the percentage of time spent

5. 업무를 명확하게 분배하십시오 직원들이 자신이 맡은 업무에 따라 매일 어떤 일을 하는지 아는 것은 중요합니다. 해당 직원의 고용을 담당한 팀(직속 상관과 해당 업무의 성공을 위해 중요한 역할을 담당하는 그 외의 사람)이 함께 만나 각 업무의 책임을 이행하기 위해서는 전체 시간 중 몇 퍼센트를 사용해야 하는지를 OTC Beauty Magazine February 2019

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performing each job responsibility. Group duties that are very similar (a family of responsibilities). Estimate the percentage of time spent working

분명히 이해해야 합니다. 비슷한 업무는 그룹별로 분류하십시오. 각 업무 그룹에 필요한 소요 업무 시간의 퍼센트를 산정하십시오.

on each job duty family.

6. Determine which innate characteristics are critical and where they need to measure The hiring team determines which inherent feature is vital for each job duty family. They also agree on the desired range for each attribute. For example, on a 1-10 scale, the range for creative thinking should be between 7-9. Now you can develop an optimal range for each critical characteristic.

6. 어떤 내적 성향이 중요하고 어떤 측면을 평가해야 하는지 판단하십시오 고용을 담당한 팀은 각 업무 그룹에서 어떤 특성이 중요한지를 판단합니다. 또한 각 특성 별로 어느 정도의 수치가 적절한지에 대해 합의해야 합니다. 예를 들어, 1에서 10까지의 수치가 있다고 가정한다면, 독창적인 생각에 해당하는 수치의 범위는 7에서 9사이가 될 수 있습니다. 이런 방식으로 각 주요 성향에 맞는 이상적인 수치의 범위를 정할 수 있습니다.

7. Administer assessment & align employees with job functions Assess both current employees and potential new hires and compare to

7. 관리자 평가 및 업무의 역할에 따른 직원 배치

the desired ranges. Take the appropriate action based on how strong the

기존의 직원과 앞으로 직원에 될 가능성이 있는 사람들을 평가하여 기대치에 도달하는지 비교하십시오. 배치된 업무에 요구되는 수치에 어느 정도 도달하는지에 따라 적절한 조처를 취하십시오. 최상의 실적을 거두는 사람이라면 각각의 주요 내적 성향 부문에서 적정 수준의 수치에 도달할 것입니다. 그렇지 않다면 데이터를 확인하여 도달해야 하는 수치를 조절하십시오. 직원 배치와 관련하여 더 자세한 점을 알려 드리겠습니다:

level of alignment is. Top performers almost always fit into desired ranges for each critical innate characteristic. If this is not the case, you need to adjust your desired ranges based on the data. Here’s more information on aligning employees:

• •

When current employees don’t align with their jobs evaluate other positions within the company that does align well. Openly discuss available options with employees who are misaligned.

Develop a plan to shift roles or tweak job descriptions when this is feasible. Frequently, there are other employees who’d be thrilled to trade positions or some duties that better match with their innate

characteristics. For applicants applying to open positions, only interview the people who align well with the desired innate characteristics. When you interview people who don’t align, you may be tempted to discount the assessment results. This rarely ends well.

In the end, the most important job of management is to maximize the ROI

현재 회사에서 일하는 직원이 자신이 맡은 업무와 잘 맞지 않는다면 적성에 맞는 회사 내의 다른 위치에서 일하게 하는 것을 고려해 보십시오. 잘못 배치된 직원이 있다면 그 직원과 대안에 대해 편안하게 논의해 보십시오. 가능한 경우라면 역할을 바꾸거나 해당 직무에 대한 세부적인 지시 사항을 수정해 보십시오. 자신이 일하고 있는 위치나 의무 사항을 다른 사람과 맞바꾸면 본인의 내적 성향과 잘 맞는 일을 할 수 있게 되어 매우 좋아할 직원들도 있을 것입니다. 자신의 위치를 바꾸고 싶어 하는 직원들을 위해 면접을 할 때, 해당 내적 성향과 잘 맞는 위치에 배치된 사람들과만 면접을 하십시오. 잘 배치되지 않은 사람과 면접을 하면 평가 결과를 하향 조정하고 싶어질 것이고 결과는 좋지 않을 것입니다.

of its workforce. Peter Drucker said “The task of a manager is to make people’s strengths effective and their weaknesses irrelevant. The most important thing you can ever do as a leader is to put people in a position to excel rather than get by or fail. How are you doing in your most important task?

결국 일자리 관리에서 가장 중요한 부분은 직장의 투자 수익률을 최대로 끌어올리는 것입니다. 피터 드러커는 이렇게 말했습니다. “관리인의 역할은 사람들의 장점을 최대한 살리고 단점은 최소화하는 것이다.” 리더로서 여러분이 해야 하는 가장 중요한 임무는 사람들이 그저 그렇거나 능력을 발휘하지 못하는 위치가 아니라 최상의 능력을 발휘할 수 있는 위치에서 일하게 하는 것입니다. 이 면에서 잘 하고 계십니까?

Meet Brad Wolff

Brad Wolff specializes in workforce and personal optimization. He’s a speaker and author of, People Problems? How to Create People Solutions for a Competitive Advantage. As the managing partner for Atlanta-based PeopleMax, Brad specializes in helping companies maximize the potential and results of their people to make more money with less stress. His passion is empowering people to create the business success they desire, in a deep and lasting way. For more information on Brad Wolff, please visit www.PeopleMaximizers.com. 브래드 울프는 노동력의 활용과 개인 능력 최적화 분야의 전문가입니다. 그는 연사이자 People Problems? How to Create People Solutions for a Competitive Advantage(이익 창출을 위해 노동력을 활용하는 방법)의 저자입니다. 애틀랜타에 위치한 PeopleMax의 경영 파트너이기도 한 브래드는 회사들이 잠재력을 극대화하고 직원들이 스트레스를 덜 받으면서도 많은 이익을 낼 수 있도록 도움을 베푸는 면에서 전문가입니다. 그는 사업을 성공적으로 경영하고 지속될 수 있도록 열정적으로 도움을 베풀고 있습니다. 브래드 울프에 대해 더 알아보시려면 www.PeopleMaximizers.com을 방문해 보세요.

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Beauty Ambassador

Styling Tools

By Sara Rueda

Out With the

Old,

Hello, 2019! The New Year is in full swing. And as they say, “Out with the old, in with the new.” What trends are ‘out’ - those that are particularly harmful to hair. We’re talking mermaid hues, glitter hair, and more. While jaw-dropping, the haute hues we saw all over Instagram in 2018 can leave cherished tresses with long-term damage. As for what’s ‘in,’ we’ll be seeing more of a familiar style. Natural textures and waves have become a movement. One that’s here to stay. But embracing natural textures doesn’t mean you can’t partake in the ‘new year, new you’ flow. Embrace natural locks and enjoy the confidence a new cut brings. The “IT” trends of 2019 can be elevated day after day in more ways than imaginable. This “temporary” option leaves you with less damage and style goals. You pick the cut, and Gold ‘N Hot has the tools to help create look after look with one cut as the styling base. Check out the hot new styles below. It’s a myth that short hair is only a summer staple. Bobs are never out of style. Blunt bobs will be all the rage. Hitting right at the jawline or with some dimension (shorter in the back, slightly longer in the front). Elevate this look by styling playful, tighter waves. The Gold ‘N Hot 24k Gold Professional Spring or Marcel Curling Irons feature a unique styling surface, and all of the heat reach you need to provide gorgeous, long-lasting results for all hair types. TIP: Smaller barrel sizes work best for shorter cuts, try a ½” to 1”! Or, turn to the versatile flat iron. Any of our Gold ‘N Hot Ceramic Straightening Irons can make your bob bold with a glossy glass look, or soft by creating loose waves. Feeling even more adventurous? Pixie cuts will be taking the scene by storm. How do you showcase natural textures with a short ‘do? Easy. Try polished sides by slicking hair back but letting natural curls go loose up

In With the

New

top. This look has some sass with movement on top and bold sides. Our Infusium 23 Original Leave-In Treatment is perfect for daily use to keep curls, waves and any natural texture looking healthy and beautiful. Would you prefer a look with more length? A Lob is the way to go. With the style ease of its shorter counterpart, you can elevate this look by using the same methods as you would with the Bob. Get effortless, tight waves with Gold ‘N Hot Curling Irons.

TIP: Check out the larger barrel sizes (1” and above) to adapt to the longer length. Gold ‘N Hot Straightening Irons can create a pin straight classic look or soft waves that will bring beachy, carefree vibes to the cooler months and transition beautifully throughout the seasons. Take it up a notch by adding Bardot-style bangs. Perfect for framing the face. These bangs are low-maintenance compared to other bang styles. Easily style the sections with a flat iron.

TIP: A lower heat setting can help avoid glossing down the look too much. Choose your ‘do for the most authentic you in 2019. Take this year by storm by being bold and embracing your style. Count on Gold ‘N Hot to arm you with superior styling tools to elevate every and any hairstyle on your list. Check out Goldnhothair.com for more information on styling tools and hair care. Gold ‘N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact Gold N’ Hot Brand Manager Jessica Gallegos at JGallegos@helenoftroy.com or visit our website at www. goldnhothair.com. Be sure to follow (or like us!) on Facebook, Twitter, Instagram, and YouTube @goldnhotelite.

Gold ‘N Hot is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact Gold N’ Hot Product Manager Jessica Gallegos at JGallegos@hotus.com or visit our website at www.goldnhothair.com. Be sure to follow (or like us!) on Facebook, Twitter, Instagram, and YouTube @ /goldnhotelite.

Meet Sara Rueda

Content Marketing Manager

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OTC Beauty Magazine February 2019


Urban Call Briefs by Lafayette Jones

Donevan K, Cherry

Owner and Founder of CherVeli Media

Diane Hudson

Television Producer and Executive

Donevan K, Cherry owner and founder of CherVeli Media Donevan K. Cherry is the owner and founder of CherVeli Media, which provides management, media and marketing services as the lead ambassador representative for Joe L. Dudley Sr., the CEO of the S.B. Fuller & Joe L. Dudley Sr. Foundation. He is also the national marketing and sales manager at the SMSI Donevan K, Cherry Marketing and Publishing Companies, Owner and Founder of CherVeli operated by Sandra Miller Jones and Media Lafayette Jones, several operational areas. He is responsible for the advertising, editorial and digital photography/ videography efforts of the company. Cherry studied engineering at North Carolina A & T State University, communications at the University of Central Florida and journalism, photography and film with the U.S. Navy, Army and Full Sail University in Orlando, Florida. He believes the direct knowledge and expertise obtained from his work with several of the beauty industry’s living, and iconic legends have provided him with exceptional abilities, opportunities and personal responsibility. There’s no better time than now to connect the knowledge of successful Black leadership with Millennials and the growing numbers of new, innovative college graduates pursuing entrepreneurship. Cherry’s background is that of an accomplished leader. He led successful pilot programs that launched new products for American Express, as well as cellular technology products and services at the inception of AT&T Wireless. His corporate training as a certified Facilitator of Diversity, Social Styles, and Quality Assurance was combined with a purposeful, personal desire to cultivate the talent and aptitude of his central Florida peers in 1997. In 1998, Cherry launched his licensed model and talent media booking agency, and never looked back. From corporate, adult sales professionals to teenaged

Lorenzo Friday Sales and Operations Manager at TWT Distributing, Inc.

Marla Jones

Beauty Industry Marketing and Sales Executive

models and senior and child actors, he has successfully managed, developed and directed more than 2500 direct clients. The U.S. Navy and Army-trained journalist, photographer and videographer’s work credits range from NFL, NBA, WNBA, professional tennis, volleyball and other American sports leagues. He’s also been published and seen in regional magazines to feature films, TV, popular music videos to now launching and managing international beauty and skincare brands with world-class mentors.

Diane Hudson Television producer and executive Television producer and executive, Dianne A. Hudson was born on July 13, 1954, in Georgetown, South Carolina to William Atkinson and Pansye Atkinson. Hudson attended St. Cyprian’s Elementary School in Georgetown and, after her family moved to Baltimore, Maryland in 1963, she attended Our Lady of Lourdes Grade Diane Hudson School. In 1972, she graduated from Television Producer and Executive Bishop Walsh High School in Cumberland, Maryland. Hudson earned her B.A. degree in broadcast journalism from Ohio University in Athens, Ohio in 1976. Hudson began her career in 1976 as a broadcast news writer for the Associated Press at its Detroit Bureau. In 1977, she served as a news bureau coordinator for the J.L. Hudson Company. Hudson went on to become a television producer at several stations in Detroit, Michigan, including WXYZ-TV, WDIV-TV, and the PBS affiliate, WTVS-TV. She then became a producer for the Detroit Black Journal in 1984. In 1986, Hudson joined The Oprah Winfrey Show in Chicago as an associate producer, where she was later promoted to supervising senior producer. In 1994, she began serving as The Oprah Winfrey Show’s executive producer. Hudson helped create and was in charge of implementing Oprah’s Book Club, as well as the

The preceding article is the property of SMSi – Urban Call Marketing, Inc . - and may not be reproduced without written permission from the author. OTC Beauty Magazine February 2019

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Urban Call Briefs by Lafayette Jones

Marla Jones

viewer-driven public charity, Oprah’s Angel Network. She was the executive producer of Christmas Kindness, during which Oprah Winfrey distributed Christmas gifts of toys and clothing to children in South Africa. Hudson also served as vice president of Harpo Productions and as president of The Oprah Winfrey Foundation and Oprah’s Angel Network, where she negotiated an agreement with the South African government and supervised the building of the Oprah Winfrey Leadership Academy for Girls, a boarding school for underprivileged girls in grades seven through twelve. In 2005, Hudson served on the board of Howard University. In 2010, Andre Walker and Dianne Hudson, Oprah Winfrey’s special advisor, founded Andrew Walker Hair, LLC, selling beauty products to women. Two years later, the company launched a new hair care system and product line for the management of naturally textured hair, called The Gold System. Walker serves as an industry advisor to select fashion and trade media outlets, promoting hair care science and education. During her eighteen-year career with Harpo Studios, she won nine Emmy Awards by the National Academy of Television Arts and Sciences. Hudson also received two Emmy Awards from the Detroit Chapter of the Academy of Television Arts and Sciences.

Beauty Industry Marketing and Sales Executive

Over 20 years of progressive marketing, finance, client relations experience and leadership with mid-size and Fortune 500 organizations. Highly committed to professional excellence.

Marla Jones

Beauty Industry Marketing and Sales Executive

• • •

Hudson has one son, William “Burk” Hudson.

Lorenzo Friday Sales and operations manager at TWT Distributing, Inc. Lorenzo Friday is a natural motivator and team leader with proven capabilities to increase sales and profits while controlling expenses and building highly productive teams. He has held numerous Senior Management positions in the area of Operations and Merchandising. Lorenzo Friday Lorenzo is currently at TWT Distributing Sales and Operations Manager at Incorporated - a distribution company of ethnic and health and beauty care TWT Distributing, Inc. products, founded by Thomas Tyree in 1992. In this role, he manages the day-to-day operations, which include logistic management to meet the needs and goals of TWT customers along with Operational strategies to optimize company resources through Planning and Supply Chain Management.

Master of Business Administration (MBA) Degree in Marketing and Finance. Licensed Cosmetologist

Highly developed sales and marketing presentation skills in several of the health and beauty product lines. Recognized for effectively managing innovative product launches on national and international levels. Profit & Loss (P&L) responsibility and accountability Track record of senior level marketing and financial responsibilities with major health and beauty aids manufacturers such as Revlon, Carson, Soft Sheen and Johnson & Johnson. A professional marketing, finance and business development specialist with broad and extensive general management, strategic marketing and international experience and leadership objectives. Senior level marketing and finance responsibilities with major health and beauty aids manufacturers such as Professional Products Unlimited, Revlon, Carson, Soft Sheen and Johnson & Johnson...Managed brand portfolios valued at $10 to over $100 Million holding positions as General Manager, Executive Vice President of Marketing, Vice President of Marketing...Profit and loss responsibility for managing all aspects of retail, professional, and cosmetics ethnic business operations at Professional Products Unlimited, Carson and Revlon.

PROFESSIONAL PRODUCTS UNLIMITED, INC. - Fayetteville, GA 2012 –2014 - General Manager Provide leadership and vision to the owner/President of the company by developing annual and long term plans based on strategic direction, and with the evaluation and reporting of the progress of those plans. Managed and provided strategic direction for Marketing, Sales, Operations, and Creative Services. Reviewed daily, and monthly operating and sales reports. STIRR AGENCY – Atlanta, GA 2008-2012 - 2014 President & CMO

Most importantly, Lorenzo has an extensive background in grocery and retail chain management. His previous positions include District Manager of Best Buy and Winn-Dixie Stores as Corporate Home and Personal Care Sales Coordinator. He has received accolades as General Merchandiser Manager of the Year at Winn-Dixie as well as Store Manager of the Year.

Founded a strategic marketing and promotional company that provided services for Marketing, Branding, Promotions and Research. The firm’s philosophy was to align business goals with objectives for profit maximization. Developed strategic promotions for broadcast companies such as TNT, BET, and TVOne. Created promotions that drove viewership and show engagement via interactive activity. Managed NFL Super Bowl Gospel Celebration Sponsorship management by creating and executing sponsorship packages that aligned the corporate brands strategically and with sponsorship ROI requirements. Created and managed strategic promotions for companies such as Colgate-Palmolive, Luster Products, 3M Products International. Created marketing platforms and plans for ethnic HBA products such as Soft &Precious Baby Products, Arganics and Global Cosmetics.

He attended Gaston College in Gastonia, North Carolina and received Dale Carnegie sales training and management training at Cornell University.

MATLOCK ADVERTISING & PUBLIC RELATIONS-Atlanta, GA 20032008 - Sr. Vice President/General Manager

TWT Distributing, a company based in Charlotte, North Carolina, is a category management and distribution company that is responsible for building and managing profitable ethnic health and beauty care product categories for many of the country’s leading food, drug and discount retailers.

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OTC Beauty Magazine February 2019


Responsible for the daily operations of the Agency with responsibilities for profit improvement and overall management of the Account Service/Client Relations, Creative, HR and Production for both the Brand and Reputation groups. Established and managed the business and financial evaluations for all business units within the Agency. Reviewed all new business development to assure that potential clients are aligned with Agencies core competencies. Accountable for all Agency retainer development and profit analysis for all clients. Created reporting systems for seamless management processes within the Agency; along with business unit development. Responsible for bringing in Client from health and beauty aids category to the agency.

Managed the launch of new products in both retail and professional divisions, while increasing market share in key categories. Initiated and implemented programs that improved operating income by 3-5% within 12-month period. Analyzed and utilized market data from IRI and Nielsen. Key executive team member for strategic global development of product lines for Africa, UK, Caribbean, and Brazil. Managed and presented key marketing presentations with sales management to key distributors and retailers (i.e. WalMart, Walgreen’s, K-Mart, Rite-Aid, Beauty & Barber Suppliers). Acted as General Manager of division last seven months. Participated in the IPO Video, delivering overview and long term strategies for the ethnic division.

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. 2 ad.pdf

1

The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author. 3:44 PM 12/19/18

C

M

Y

CM

MY

CY

CMY

K

2018

OTC Beauty Magazine February 2019

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Feature Article

Upsell

on Valentine’s Day:

Maximize Your Sales with the Most Romantic Day of the Year Valentine’s Day is right around the corner, and that means that your customers will want to look their best to impress their dates on this romantic holiday. How can you help? You can offer a Buy 1 Get 1 sale on popular beautifying products that customers will surely look for in advance of their upcoming date night. Or try displaying these items on the same end cap or a table to entice shoppers to buy more than one product for this special occasion. You have a lot of opportunities to get into the mood of love. Here’s what your customers will be looking for during the preparation of this lover’s holiday.

Beautiful Brows IBP203 Rather than spending time sculpting one’s eyebrows with makeup and concealer, some of your customers may want to do something that will last, especially if they are attempting to cover gray hair. Tinting the eyebrows with the Godefroy Tint Kint is an easy way to get long-lasting results. The average tint can last up to six weeks!

Lashes for Days AI67413 No date night look can be complete without long, luxurious eyelashes. The Ardell Faux Mink Lashes are always an excellent choice for natural looking lashes that give a dramatic flair to the eyes. In just a few moments, lashes can be sized and glued onto their existing lashes for an alluring look, without the excessive amounts of mascara.

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OTC Beauty Magazine February 2019


Nailed It ICU11, ICU12, ICU13, ICU14, and ICU15 You can’t hold your lover’s hand with unpainted nails. Help your shoppers express their love by offering a variety of nail polishes in lovely shades of pink and red from ICU Nail Lacquer. These colors will also pop on your Valentine’s Day display.

Flawless Face BO1012-023 Makeup can be a girl’s best friend, especially when it’s the perfect foundation. Choosing the right shade can be tricky for your customers, so consider installing a trial station for your most popular cosmetic brands and display them near your Valentine’s Day section. Products like Black Opal’s Perfect Stick Foundation is always a great item to exhibit.

Tousled Tendrils DRE2440 Whether your shopper is into loose curls are sexy straight tresses, they’ll want their hair to be perfect for the big night. Sometimes they can’t make up their mind with what they want. The most versatile electrical iron that can create any style they’d prefer would be the J2 4-in-1 Twist & Style Rotating Multi-Plate Styler. Your customers can create straight, curly or crimped styles in an instant with this multifaceted iron.

OTC Beauty Magazine February 2019

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THE ESSENTIALS

ROYAL OILS INSTANT SOOTHE SCALP ELIXIR Royals Oils from Head and Shoulders presents

the Instant Soothe Scalp Elixir – the scalp love

your customers desire. It’s fresh, cooling leavein formula invigorates the scalp and soothes

to provide instant scalp relief with 24-hour protection. No rinsing required! It also enables long-lasting scalp care to wash less. Perfect

for protective styles, twists, and locs. Proudly recommended by My Black is Beautiful.

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OTC Beauty Magazine February 2019

Products to Stock


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Top FIVE

General Hair Merchandise General merchandise products used exclusively for hair are always in demand, no matter

your customer base. That’s because everyone has to do their hair and maintain their look. These are the top 5 items that customers can’t get enough of and buy repeatedly.

1

2 Brittany Wig Combo Brush BR52032

Diane 100% Boar Soft Wave Brush 7 DP8119 Why It’s the Top Contender

Many customers love the short, wave styles. The ripple effect in the hair has been a popular style for years. Maintaining those waves require thorough brushing with the right tool. The

Diane Boar Softy Wave Wood Brush is perfect for frequent brushing. The boar bristles are firm

enough for the hair but soft enough for the scalp. And its advanced design reduces bristle loss.

Highlights

• • •

Creates and maintains waves Ideal for sensitive scalps Lightweight in design

4

3 Brittany Butterfly Clamps BR52064

Dream World Male DuRag DRE011

Dream World Rubber Bands 300-CT DRE2001

on their close-cut hair or may

most relevant accessories to

As popular as synthetic wigs

It doesn’t matter if you’re

Many men prefer a wave pattern

no surprise that shoppers are

apply a relaxer or to style your

even like their hair braided.

are in the current market, it’s looking for combs and brushes to maintain their units. The Brittany Wig Combo Brush works well to detangle synthetic and natural wigs effortlessly.

sectioning your hair off to tresses,

chances

are

your

customers are going to need clamps to hold their hair in place. The Brittany Butterfly Clamps are the perfect tool for the job.

That’s why it’s imperative for

every man to own the Dream World Deluxe Luxury Du-Rag.

Not only does it protect hair from friction against cotton

pillowcases, but its velvet or glitter fabric options make this a stylish choice, too.

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OTC Beauty Magazine February 2019

5 Rubber bands are one of the have on hand. Dream World Rubber Bands can be used

for children’s hairstyles, to tie at the end of your braids or to

hold our ponytails in place. The options are endless.


INTRODUCING!

Hydrating Curl Serum

...nothing works like ApHogee. Imparts Lasting Hydration, Luxurious Gloss, and Perfect Control for Healthy Coils, Curls and Waves.

© 2019 KAB Brands LLC

No Sulfates • No Parabens • No Pthalates

OTC Beauty Magazine February 2019

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JINNY NEWS

Top Jinny Employees Go Fishing

The top-performing employees at Jinny Beauty Supply went fishing to celebrate a successful year. Attendees included Jinny President Eddie Jhin, Tyler Jhin, Devin Ok, Damon Cho, Jeff Cho, Andy Son, Tommy Nam, Art Emm, Ryan Jang, Brian Oh, Jae Kim and Tiger Kim.

The staffers departed from the Houlihan Boat Launch on the Savannah River in Savannah, Georgia to embark on a 4-hour tour. Their final fishing destination was off the shores of Tybee Island. The successful expedition resulted in the team catching Kingfish, Snapper, Grouper, Amberjack, Triggerfish, Black Sea Bass and Cudas! The trip was sponsored www.louiloui.com

by Loui Loui Louisiana Seafood,

located

at

3330 Satellite Boulevard in Duluth, Georgia. (https://louiloui.com/) The restaurant is known for its Cajun cuisine, fresh seafood and live crawfish that’s overnighted from Louisiana

From left to right: Tyler Jhin, Eddie Jhin, Devin Ok, Damon Cho, Jeff Cho, Andy Son, Art Emm, Tommy Nam of Loui Loui Louisiana Seafood, Ryan Jang, Brian Oh, Jae Kim, and Tiger Kim.

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JINNY NEWS Jinny Los Angeles Shares the Christmas Spirit The team at the Los Angeles branch of Jinny Beauty Supply take the holidays very seriously. That’s why they decorated the office and shared their appreciation for one another through gift giving. Employees took the time to give presents to their colleagues to share the Christmas cheer. Each staff member walked away with a warm heart and a special gift from their coworker.

The team at Jinny Beauty Supply Los Angeles were all smiles after sharing gifts.

dreamworldproducts.com

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Advertisement

CLIPPER TIPS Sponsored by Andis Co.

Reach Stylists Wanting to Cut More Short Styles with the New Prism Collection from Andis by Kenny Duncan Hair professionals are creatives who like to express themselves. For the customer wanting more colorful tools, Andis has recently introduced its Prism Collection! This vibrant new Prism design is now available on three of Andis’ most popular American-made tools: the ProAlloy® clipper, Cordless Envy® Li clipper and Slimline® Pro Li trimmer. Each of the tools in the Prism Collection have the same professional-grade features as their original counterpart, which have made them international best-sellers at barber and beauty supply stores worldwide. The collection’s cordless clipper features the popular Envy Li adjustable blade clipper, which is my absolute favorite clipper to date. The cordless trimmer is the Slimline Pro Li - a slim, lightweight T-blade trimmer that fits well in small hands but also packs a huge punch thanks to its lithium-ion battery. These two cordless tools have very strong motors that allow them to cut through thick or wet hair with ease. This feature becomes important to the stylist who provides hair care services along with cutting hair. The corded tool in the collection is the ProAlloy adjustable blade clipper with patented Extreme Temperature Reduction® Technology. The XTR technology enables the ProAlloy to cut 35% cooler and with less vibration than other tools. This is valuable to the stylist who may be learning how to cut hair with clippers or simply desires not to rush through a haircut. The ProAlloy won’t get hot like other clippers. In addition, the magnetic motor in the Pro Alloy cuts hair with a high level of precision and is very quiet compared to other tools. Simply put, the Prism Collection is the “eye candy” version of some of the most popular tools Andis has to offer. Adding this vibrant new collection to your assortment will allow customers to create with color! For more info about Andis tools visit andis.com.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company. 62

OTC Beauty Magazine February 2019

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.


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Advertisement

THERAPY TRENDS #Digital OTC Storefront by Elayne McClaine

Fear not, OTC dealers! To compete in the mega e-commerce beauty market, you don’t have to be on Amazon! Approximately 90% of beauty products are still sold in brick and mortar outlets. However, 70% of the purchase decisions are made before they enter the brick and mortar store. Most of the encounters with the Amazons of the world are made after a final decision, and price point has been determined. Consumers will search online for videos, blogs, and posts for product news and instruction. They want to experience a product in action and verify its reputation. They are looking globally for innovation and technology in hair skin and cosmetic products. Learning about the product is the initial love affair with e-commerce. The intrigue with internet sales stems from the consumer’s desire to know, to learn, to share and to confirm their need for the purchase. Since the typical onsite beauty advisor is a passé notion, consumers try products from around the world - online. OTCs can compete by utilizing marketing efforts that will meet their potential customers on their smartphones. It would seem that beauty-related products would be difficult to sell electronically. Consumers can’t match shades, see results or smell fragrances. Today’s consumer is looking for an experience beyond mere sampling. They learn to sample by purchasing product innovation they vetted online. When disappointed, they can easily swap. E-commerce is E-convenient. For OTCs to remain relevant, an internet presence is mandatory. OTC Online strategies should be focused on delivering new product awareness. It may begin with tying into to the internet and social media efforts of major brands as well as the popular Indy brands. OTC stores can compete by driving store traffic with e-commerce marketing. #Digital OTC Storefront can be the portal that welcomes inquiring consumers to your door. Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 64

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Industry News Coty Announces Executive Leadership Changes to Support Ongoing Transformation and Future Growth Pierre-André Terisse Named Chief Financial Officer Luc Volatier Named Chief Global Supply Officer Gianni Pieraccioni Named Chief Operating Officer, Consumer Beauty

January 11, 2019 08:30 AM Eastern Standard Time NEW YORK--(BUSINESS WIRE)--Coty Inc. (NYSE:COTY) today announced a series of executive leadership changes to support its ongoing transformation and future growth. First, Pierre-André Terisse has been appointed Chief Financial Officer and a member of the Executive Committee, effective February 1, 2019. Pierre-André has nearly 30 years of public company finance experience, including in business turnarounds, treasury and finance integration. He spent the majority of his career at Danone, most notably as Group CFO of Danone for seven years and was General Manager of Danone’s Africa Division for three years, where he designed and implemented the division’s strategy, operational foundations and innovation pipeline. PierreAndré will be based in London. Second, Pierre Laubies, Coty’s CEO, will assume leadership for the formulation and implementation of the strategic vision for the Consumer Beauty division. He will be supported by Gianni Pieraccioni who joins Coty as Chief Operating Officer (COO), Consumer Beauty, and as a member of the Executive Committee, effective January 14, 2019. Gianni will lead the Consumer Beauty in-market organization, e-commerce and supply chain, focusing on commercial operations and will be based in New York. He served as President, Revlon Consumer Division and served as COO of Revlon Inc. until 2017, and brings more than 30 years of international business experience with consumer goods companies including J&J, PepsiCo and P&G. In connection with the continuing transformation of Consumer Beauty, Laurent Kleitman has decided to pursue other opportunities and will be leaving Coty. During the past 20 months at Coty, Laurent has built a strong leadership team and commercial organization that will help the continuation of the business transformation. Third, Luc Volatier has been appointed Chief Global Supply Officer and a member of the Executive Committee, effective January 14, 2019, and will be based in Geneva. Luc joins Coty from Jacobs Douwe Egberts (JDE) where he served for seven years as EVP Operations with responsibility for Supply and R&D. He successfully led the transformation of the JDE manufacturing and logistical footprint following the spin-off from Sara Lee and the subsequent merger with the coffee division of Mondelez. Luc led the cost and cash program to fuel JDE growth, backed by a network of top-tier supply partners. Luc has nearly 30 years of experience in procurement, R&D and supply chain optimization. He will be replacing Mario Reis, who is departing his position as Chief Global Supply Officer. 66

OTC Beauty Magazine February 2019

Finally, Esra Erkal-Paler, Chief Corporate Affairs Officer, has decided to leave Coty to pursue other opportunities. As a result, the Corporate Affairs function will be integrated into Coty’s three divisions and functions. Pierre Laubies, Coty’s CEO, said, “Today’s organizational changes are important steps in supporting our ongoing transformation, as we complete the P&G Specialty Beauty Business integration and design our strategic roadmap for future growth. PierreAndré Terisse joins Coty as our new CFO and I look forward to working with him as we focus on deleveraging and improving our financial performance. Since my arrival in mid-November, I have spent extensive time with the divisional, regional and functional teams to assess Coty’s strengths and opportunities. From my preliminary assessment, Consumer Beauty and Supply Chain are areas that require an immediate step-change in capabilities, the latter being necessary to leverage further the significant footprint optimization implemented over the last two years. Consequently, I will assume personal responsibility for the Consumer Beauty division so that I can oversee the continuing transformation of this business. Gianni Pieraccioni joins Coty as COO, Consumer Beauty, and will focus on commercial operations. Secondly, I am delighted to welcome Luc Volatier as Coty’s new Chief Global Supply Officer. I look forward to providing more details on my full assessment and future vision for Coty during our upcoming earnings calls. Pierre-André, Luc and Gianni will be great additions to the Executive Committee as we embark on the next chapter of Coty’s transformation. I’d like to thank Mario, Laurent and Esra for their valuable contributions to Coty. We wish them each the best in their future endeavours.”

About Coty Coty is one of the world’s largest beauty companies with over $9 billion in revenue, an iconic portfolio of brands and a purpose to celebrate and liberate the diversity of consumers’ beauty. We believe the beauty of humanity lies in the individuality of its people; beauty is at its best when authentic; and beauty should make you feel happy, never sad. As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, Coty operates three divisions: Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor, Bourjois and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.


AVAILABLE NOW Over 80% of your customers wear extensions, wigs, weaves, braids, fauxlocs, etc.

Nourishes and grows their hair while wearing a protective style

Bamboo - Strengthens Biotin - Supports Growth Basil - Cleanses

www.naturalhair.org | Follow Us OTC Beauty Magazine February 2019

67


Industry News Pantene Announced as Official Hair Care Partner of 2019 Coachella Valley Music and Arts Festival

Pantene launches #FestivalHair Capsule Collection Kit and will host onsite immersive activation at Coachella to give festival-goers more great hair days during festival season – and beyond CINCINNATI--(BUSINESS WIRE)--Just days after the release of

To prep consumers ahead of festival season, Pantene also

been announced as the official hair care partner of the Coachella

festival and summer hair essential, including nutrient-infused

the 2019 lineup, Pantene – the world’s #1 conditioner brand – has Valley Music and Arts Festival, allowing

launched its #FestivalHair Capsule Collection Kit with every

stylers like Pantene Dry Shampoo and

festival-goers to experience more great

alcohol-free Airspray, an On-the-Go Frizz

hair days that will transform their world

Iron, and conditioning treatments such as

alongside the diverse music performances and

connected

experiences

throughout each festival weekend.

Pantene One Step Nourishing Hair Masks

present

and Pantene’s NEW Intense Rescue Shot –

the brand’s first at-home rescue treatment imported directly from Brazil, which just

“At one of the premier events where music

launched in the United States for the first

and self-expression are celebrated, we

time this month. The kit comes with a

want everyone to be able to reveal their

festival-ready, reusable zipper bag and will

personality through their hair and help

be available for pre-order on Amazon in

them achieve the look they want.”

January.

As an official partner, Pantene will host

an immersive onsite activation during the festival, which takes place between April 12-14 and April 19-21 in Indio, California.

The activation will offer an engaging experience for festival-goers where they can play, shape, and style their look at Pantene styling

stations inspired by the latest #FestivalHair trends. While there,

attendees will also have the chance to sample or purchase various Pantene products, including those that can help recover and repair post-festival hair – no matter how wild their festival style.

“With 20 million people going to music festivals every year and 93% of them using styling products or tools to up their festival

look, Pantene saw a great opportunity to enable personal expression to go to the next level,” said Ilaria Resta, Vice President

of Hair Care for North America at Procter & Gamble. “At one of the premier events where music and self-expression are celebrated, we want everyone to be able to reveal their personality through their hair and help them achieve the look they want.”

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OTC Beauty Magazine February 2019

To keep up with Pantene at Coachella,

follow the brand on Instagram and Twitter @Pantene, or visit Pantene.com.

About Procter & Gamble P&G serves consumers around the world with one of the strongest

portfolios of trusted, quality, leadership brands, including Always®, Ambi

Pur®,

Charmin®,

Ariel®,

Crest®,

Bounty®,

Dawn®,

Downy®, Fairy®, Febreze®, Gain®,

Gillette®, Head & Shoulders®, Lenor®,

Pampers®,

Olay®,

Pantene®,

Oral-B®,

SK-II®,

Tide®, Vicks®, and Whisper®. The P&G community includes

operations in approximately 70

countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.


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BIR Bits Honors

Happy Birthday, Henkel! The company recently celebrated 142 years of innovation, growth and sustainability leadership globally. “The success of Henkel truly relies on the strength

and #theAcademyofHair in Culver City, CA, and

Henkel North America. “This anniversary is a

Development facilities in Stamford and Trumbull,

of our employees,” says Jerry Perkins, president,

time for us all to recognize each other for our contributions and the important role we play

in our continued growth.” Henkel continues to

grow as an innovative global leader in brands and technologies. This year, Henkel acquired leading

opening its new state-of-the-art Research and

CT. Henkel’s values of Customers and Consumers, People, Financial Performance, Sustainability and Family Business guide the choices and decisions its employees around the world make every day.

manufacturer

The company has set ambitious sustainability

Henkel’s laundry and home care portfolio in

created for the footprint made by its operations,

Canada-based JemPak

retailer

Corporation,

brand

further

strengthening

North America. Henkel also welcomed employees from Joico and Zotos Professional, following the

acquisition of Zotos International Inc. Over the

past year, Henkel has also expanded its facilities

from coast to coast, including opening its new Beauty Care Hair Professional Headquarters

goals. By 2030, Henkel’s goal is to triple the value products and services. Henkel recently launched its sustainable packaging initiative, in which it

aims to have 100% of its packaging be recyclable, reusable or compostable, and for 35% recycled

plastic to be used for its consumer goods products in Europe, in the year 2025.

People DevaCurl has appointed Robert Schaeffler as CEO. In his new role, Robert will strengthen

company of the Private Equity Group of Ares

accelerating DevaCurl’s growth. He will also

Robert has a diverse background with a keen

DevaCurl’s

market

position

and

focus

on

continue to build awareness among consumers and stylists.

“As a brand that has been able to

achieve and maintain a high level of authenticity Robert Schaeffler

by attracting a broad, multicultural and digitallysavvy curly community, DevaCurl has a hugely exciting opportunity to build on that momentum,”

says Robert. “Now is the time to excite, inspire and build the business into the global leader of curly hair.” “Robert comes to DevaCurl with extensive

hair-care experience and possesses an energy and passion for our category and consumer

base,” says Dennis Gies, partner and co-head of Consumer Retail in the Private Equity Group

at Ares Management, L.P. DevaCurl is a portfolio 70

OTC Beauty Magazine February 2019

Management, L.P. Born in Germany with advanced degrees from Asian and North American markets, understanding of the global hair-care market.

Most recently, he served as general manager of Henkel Professional North America, managing a mix of fast-growing brands, including Sexy Hair

and Kenra Professional, while simultaneously

launching Guy Tang’s #mydentity hair color line.

The #mydentity collaboration was an organic, social mediafueled partnership that successfully

engaged stylists around the globe and has since rolled out to more than 50 countries. For more information, visit devacurl.com.


SHOW CALENDAR FEBRUARY WHEN

WHAT

WHERE

CONTACT

Feb 2-4

Rome International Estetica,

Rome, Italy

http://www.romainternationalestetica.it

Feb 2-5

Nat’l Beauty Culturists’ League Board Meeting

Washington, DC

http://www.nbcl.info/

Feb 3-7

Spring Fair International,

Birmingham, UK

springfair.com

Feb 4-5

BeautyWorld Japan Fukuoka

Fukuoka, Japan

www.beautyworldjapan.com

Feb 4-5

ECRM/EPPS Premium Beauty Care

Prague, Czech Rep.

ecrm.marketgate.com

Feb 4-5

ECRM/EPPS Merchandising Solutions

Chicago, IL

ecrm.marketgate.com

Feb 4-5

ECRM/EPPS Convenience Store

Chicago, IL

ecrm.marketgate.com

Feb 4-5

ECRM/EPPS European Cometics, Fragrance

Prague, Czech Rep.

ecrm.marketgate.com

Feb 5

CEW: NPD Grp’s Year in Review/Trend Forecast New York, NY

cew.org

Feb 5-7

WestPack 2019

Anaheim, CA

westpackshow.com

Feb 5-8

ECRM/EPPS Impulse, Front-End, Checklane

Chicago, IL

ecrm.marketgate.com

Feb 6-7

ECRM/EPPS European Men’s Beauty/ Grooming Prague,

Czech Republic

ecrm.marketgate.com

Feb 8-10

The Medical Spa Show

Las Vegas, NV

medicalspashow.com

Feb 11-12

Live Love Spa

Las Vegas, NV

livelovespa.com

Feb 12-15

Premium Beauty & Health Show

Tokyo, Japan

http://www.premiumbeautyhealthshow.jp/ english/

Feb 13

WWD Digital Forum: Beauty

New York, NY

https://fairchildlive.com

Feb 17-18

Professional Beauty GCC

Dubai, UAE

professionalbeauty.ae

Feb 17-18

World Spa & Wellness Convention

Dubai, UAE

professionalbeauty.ae

Feb 17-18

Keune Foundational Color

Atlanta, GA

keuneeducation.com

Feb 18

NASNPRO: FL Conf. for Salon/Spa Pros

Chandler, AZ

http://nasnpro.com/event/

Feb 19-20

ICMAD Cosmetics/Technical Regulatory Forum

Manhattan Beach, CA

icmad.org

Feb 22-24

Cosmetology & Barber Expo

Fresno, CA

cosmobarberexpo.com

Feb 24-25

Professional Beauty London 2019

London, England

professionalbeauty.co.uk

Feb 24-25

Int’l Manufacturers & Distributors Forum

London, England

professionalbeauty.co.uk

Feb 24-25

Pro•Hair•Live

Manchester, England

prohairlive.co.uk

Feb 24-25

Spectrum International Beauty Expo

Los Angeles, CA

sibe.la

Feb 24-25

Keune Next-Level Color

Atlanta, GA

keuneeducation.com

Feb 24-25

J. Beverly Hills Battle of Haircuts: Men vs. Women

Chatsworth, CA

www.jbeverlyhills.com

Feb 24-27

Personal Care Products Council Meeting

Palm Beach, FL

202-454-0328, personalcarecouncil.org

Feb 24-27

Global Beauty & Wellness Exchange

Bluffton, SC

www.exchangeevents.net/ GlobalBeautyExchange2019/

Feb 25-27

23rd BeautyAsia Singapore

Singapore, Malaysia

http://www.beautyasia.com.sg/

Feb 26-28

China International Beauty Expo Spring

Beijing, China

chinainternationalbeauty.com

Feb 26-28

Personal Care and Homecare Ingredients

Guangzhou, China

http://www.pchi-china.com/en/

Feb 27-28

MakeUp in Los Angeles

Los Angeles, CA

makeup-in-losangeles.com

Feb 28 CEW:

Beauty Insider Awards Product Demo

New York, NY

cew.org

OTC Beauty Magazine February 2019

71


SHOW CALENDAR MARCH

WHEN

WHAT

WHERE

CONTACT

March 2-3

Beauty Forum Zurich

Zurich, Switzerland

https://www.beauty-fairs.com/trade-shows/

March 3

The Road to Barbercon

Los Angeles, CA

barbercon.com

March 3-4

The Razor’d Edge ECRU NY Academy,

Fair Lawn, NJ

https://www.ecrunewyork.com/classes

March 3-4

Keune Cut & Color Collaboration

Atlanta, GA

keuneeducation.com

March 3-4

Cinderella Hair Extensions: 6 Methods

Santa Fe Springs, CA

www.cinderellahair.com

March 3-5

Int’l Beauty Innovation Summit

Sonoma, CA

innocosevents.com

March 3-5

SPECS: The Forefront of Physical Retail

Dallas, TX

https://bit.ly/2PnFDzr

March 3-6

ShopTalk: Leaders Disrupting the Beauty Biz

Las Vegas, NV

shoptalk.com

March 4

Cosmetologists Chicago: First Mondays

Chicago, IL

americasbeautyshow.com

March 4-6

American Assoc. of Cosmetology Schools Washington Leaders’ Summit &

Capitol Hill Day, DC

800-831-1086, beautyschools.org

March 9-10

Beauty Forum Warsaw

Warsaw, Poland

https://www.beauty-fairs.com/trade-shows/

March 9-11

Keune Creative Color

Atlanta, GA

keuneeducation.com

March 10-11

Keune Texture

Atlanta, GA

keuneeducation.com

March 10-12

International Beauty Show (IBS) New York

New York, NY

ibsnewyork.com

March 10-12

International Association of Trichologists

Largo, MD

http://usatrichologytraining.com/schedule/

March 10-13

ECRM/EPPS Consumer Technology

Chicago, IL

ecrm.marketgate.com

March 17-18

Keune Creative Design

Atlanta, GA

keuneeducation.com

March 17-18

Keune Beyond the Foil

Atlanta, GA

keuneeducation.com

March 18

Professional Beauty Capetown

Capetown, S. Africa

probeauty.co.za

March 22-23

Indie Beauty Expo Berlin

Berlin, Germany

indiebeautyexpo.com

March 23-24

Beauty Expo Melbourne

Melbourne, Australia

http://www.beautyexpomelbourne.com.au/

March 24-25

Keune Beyond the Blade

Atlanta, GA

keuneeducation.com

March 24-25

Keune Cut & Color Collaboration

Chicago, IL

keuneeducation.com

March 25-26

Cosmetology, Trichology and Aesthetics Practices

Sydney, Australia

https://cosmetology-trichology.conferenceseries. com/

March 25-27

Beauty Business Malaysia

Kuala Lumpur, Malaysia

beautyprofessional.com.my

March 30-Apr1 America’s Beauty Show

Chicago, IL

americasbeautyshow.com

March 30-Apr1 Bronner Bros Int’l Beauty Show

New Orleans, LA

bronnerbros.com

Chicago, IL

beautychangeslives.org

March 31-Apr1 Keune Ultimate Color

Atlanta, GA

keuneeducation.com

March 31-Apr1 Keune 1922 By J.M. Keune

Atlanta, GA

keuneeducation.com

March 31

72

7th Annual Beauty Changes Lives Experience The Geraghty

OTC Beauty Magazine February 2019


L OT TA B O DY

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LOTTABODY RETAIL products get a

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

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OPTIMUM AMLA LEGEND (MIX/MATCH) products get a

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Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

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73


Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

HOUSTON

NEW YORK

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-800-925-4669

1-844-525-4669

1-844-544-5200

1-844-421-9736

1-866-616-3200

CHICAGO

LOS ANGELES

DALLAS

MEMPHIS

1-800-535-6110

DETROIT

MIAMI

Signature I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

New Jersey ST. LOUIS

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

HOUSTON

NEW YORK

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-800-925-4669

1-844-525-4669

1-844-544-5200

1-844-421-9736

1-866-616-3200

CHICAGO

1-800-535-6110

DALLAS

DETROIT

LOS ANGELES MEMPHIS MIAMI

Signature I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

New Jersey ST. LOUIS

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

HOUSTON

NEW YORK

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-800-925-4669

1-844-525-4669

1-844-544-5200

1-844-421-9736

1-866-616-3200

CHICAGO

1-800-535-6110

DALLAS

DETROIT

LOS ANGELES MEMPHIS MIAMI

Signature I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases.

New Jersey ST. LOUIS

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

HOUSTON

NEW YORK

1-713-343-5636

1-855-261-3015

1-877-644-0167

1-844-358-8967

1-800-925-4669

1-844-525-4669

1-844-544-5200

1-844-421-9736

1-866-616-3200

CHICAGO

1-800-535-6110

DALLAS

LOS ANGELES MEMPHIS

New Jersey ST. LOUIS

DETROIT MIAMI 74 OTC Beauty Magazine February 2019

Signature I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4.You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. S. NO RETURNS will be accepted on coupon purchases. *Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.


SPECIAL

OFFER BUY 3 CASES OF ANY PURE HONEY PRODUCTS

GET 1 CASE OF CON PURE HONEY EDGE TAMER FOR (RR42805)

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OTC Beauty Magazine February 2019

75


Ad Index AFAM Concept ................................................................................9, 69

Lottabody................................................................ Inside Back Cover

American International Industries ............................................... 53

M&M Products ........................................................................................3

www.afamconcept.com

www.lottabody.com

www.aiibeauty.com

www.mmproducts.com

Ampro Industries ................................................................................ 49

Murray’s Pomade ............................................................................... 45

Andis Co. .............................................................................................. 61

Namaste Laboratories...................................................................... 15

Coty ......................................................................................................... 39

Nature’s Protein................................................................................... 77

Deva Curl................................................................................................ 67

P&G .............................................................................................. Gatefold

Ecoco .............................................................................................. 30-31

PDC Brands......................................................................... Back Cover

Eden Bodyworks ................................................................................ 28

Queen Helene ............................................................................... 26, 42

Fantasia ................................................................................................. 35

Creme of Nature.................................................................... Cover, 21

Innovative Beauty............................................................................... 27

SM Beauty.............................................................................................. 79

www.amprogel.com

www.andis.com

www.coty.com

www.devacurl.com

www.ecocoinc.com

www.edenbodyworks.com

www.fantasiahaircare.com

www.godefroybeauty.com

Inspired Beauty Brands........................................................................5 www.inspiredbeauty.com

JBS Hair........................Inside Front Cover, 22-23, 49, 54-55, 63 www.jbshair.com

KAB Brands.................................................................................... 13, 59 www.aphogee.com

Liquid Gold Bonding .......................................................................... 17 www.liquidgoldbonding.com

76

OTC Beauty Magazine February 2019

www.murrayspomade.com

www.orshaircare.com

www.jstrickland.com

www.us.pg.com

www.cantubeauty.com

www.queenhelene.com

www.cremeofnature.com

Sunny Isle .............................................................................................. 43 www.sunnyisle.com

Taliah Waajid ......................................................................................... 67 www.taliahwaajid.com

Universal Beauty ................................................................................. 19 www.universalbeauty.com


OTC Beauty Magazine February 2019

77


Reader Feedback Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

Which general merchandise products sell well at your store? 여러분의 스토어에선 어떤 잡화 제품이 잘 판매되나요?

How do you display your apparel items in your store? 여러분의 스토어에선 의류 상품을 어떻게 디스플레이 하십니까?

Which general merchandise products are popular with your shoppers who are hairstylists and barbers?

미용사이거나 이발사인 고객들이 일반적으로 가장 많이 구매하는 잡화 제품은 무엇인가요?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (​상호명) ___________________________________ State (주) ___________________________________________ 78

OTC Beauty Magazine February 2019

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com


OTC Beauty Magazine February 2019

79


Product Spotlight

80

OTC Beauty Magazine February 2019


NEW!

WITH

OTC Beauty Magazine February 2019

81


STOCK UP FOR YOUR FAMILY

EXPERIENCE THE AWARD-WINNING COLLECTION Made with 100% pure shea butter and enriched with powerful conditioning formulations to moisturize and repair hair. #MYCANTU | learn more @ www.cantubeauty.com 82

OTC Beauty Magazine February 2019

Profile for OTC Beauty Magazine

OTC Beauty Magazine, February 2019  

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The mag...

OTC Beauty Magazine, February 2019  

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The mag...