OTC Beauty Magazine | February 2026

The Visionary Leader’s Playbook: Creating Cultures That Invite Possibility Designing Workplaces Where People and Ideas Thrive

How Joy at Work

Fuels Engagement, Collaboration, & Results

SCAN ME

Just NO SLIPS. NO FUSS. FLAWLESS.

18 The Secrets of Visionary Leaders: Who Create Cultures That Invite Possibility

If you only reward the right answers, you’ll never unlock the right questions.

By Susan Robertson

In some organizations, possibility feels like a luxury. Something you talk about at offsites. Something you reference in mission statements. Something you save for after the real work is done. But in visionary organizations, possibility is the work. Visionary leaders understand that possibility isn’t about ungrounded optimism or brainstorming with sticky notes. It’s a strategic mindset. One that must be designed into the culture, not left to chance.

22 The Power of Fun at Work Why It’s More Than Just a Good Time

By Kate Zabriskie

When most people think about work, “fun” probably isn’t the first word that comes to mind. Deadlines, meetings, and spreadsheets? Sure. But laughter, camaraderie, and a little silliness? That often feels like a luxury, not a priority.

Here’s the truth: Fun at work isn’t just about blowing off steam or throwing office parties. It’s a powerful tool that drives engagement, strengthens teams, and boosts productivity. 46

54 TOP FIVE Protected, Perfected, and Polished: Must-Have Products for Every Protective

From humble beginnings in her kitchen, Carol’s Daughter founder Lisa Price transformed her beloved hobby of mixing fragrances at home into a beauty empire. After selling her natural beauty products at flea markets and from her living room, Price officially established Carol's Daughter, lovingly named for her mother. Today, we offer prestige hair, body and skincare products made with rare, ingredients like Monoi Oil, Cocoa and Shea Butters and Açai. We have collections that repair damaged hair (top-seller Monoi), perfect curls (classic Hair Milk) and soothe skin (favorite Almond Cookie).

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Sophia Winston

Columnists: Sophia Winston

Contributors: Susan Robertson, Kate Zabriskie

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100% VIRGIN HUMAN HAIR

BEYOND THE SHELF:

TRANSFORM YOUR STORE INTO A GATHERING SPOT

At this very moment, there are millions of people making plans. Some are making plans to go to dinner, some are making plans to go to the movies, some are making plans with friends for a vacation and some are making plans to meet up and chit-chat about all things hair and beauty.

You could also create your own theme, like a Braids & Beauty Meetup, and invite these groups to be a part of it, making your store a true beauty hub. Bring in a local stylist or influencer to lead a workshop on braids, twists, or other protective styles, and include healthy haircare tips, product demonstrations, and Q&A sessions. Offer attendees mini kits or samples to take home, and encourage them to share selfies or videos with a branded hashtag, turning your store into a social-media-ready destination.

ALLYSON LEAK EDITOR

As a beauty supply owner, your store can be that destination, the place people come together to learn, share, and experience products in a way that goes beyond the shelf. You can tap into existing beauty enthusiast communities found on platforms like Meetup.com, Facebook Groups, or local hair clubs. You could reach out to these groups, invite them to hold their next meetup in your store, and create a welcoming environment with a nice table setup, chairs, mini bottled waters, and flyers featuring QR codes linking to your shop and social channels. These small touches make your store feel professional, approachable, and memorable.

Even hosting a few events a year during off-hours can make a huge impact. Not only do these gatherings strengthen community and build customer loyalty, they position your store as a hub for creativity, learning, and trends. Stores that focus solely on inventory are being left behind because today’s shoppers expect experiences, guidance, and inspiration.

So this month, think beyond the shelf and think about ways you can make your store a space people want to gather, learn, and share.

Wishing you a wonderful month ahead.

Barber Sprays

Aftershaves help calm the skin post-shave, reducing irritation and discomfort caused by razor burn or shave sensitivity leaving clients feeling refreshed and confident and enhance the overall experience which contributes to client satisfaction and loyalty.

The ergonomic sprayer offers a fine mist of fragrance with minimized product waste while reducing hand strain during use.

Original, classic fragrances Ideal for barbershops Spritz over towels, linens & capes

expert ADVICE

EDUCATE TO ELEVATE: HOW STAFF EXPERTISE DRIVES PROTECTIVE STYLE SALES

Protective styles are more than a category, they’re a lifestyle, a statement, and a solution. From braids and twists to wigs, extensions, and hair accessories, these products give clients style, versatility, and hair health. For beauty supply stores, they represent one of the most opportunity-rich segments: high-margin items, repeat purchases, and accessories that naturally cross-sell. But stocking products alone isn’t enough. The difference between a shelf that sits and a shelf that sells comes down to staff education. Knowledgeable employees transform every visit into an experience, guiding customers with confidence and expertise. Here’s how to turn your team into protective style experts—and maximize your sales.

1. Make Every Staff Member a Style Authority

Your employees don’t need to be professional stylists, but they do need to speak the language of protective styles. When customers sense confidence, they trust recommendations—and that trust translates directly into purchases.

• Hands-on product training: Teach your team the textures, lengths, and types of hair extensions, wigs, braiding hair, and protective style tools you carry.

• Style demonstrations: Have staff practice braiding, twisting, and installing clip-ins on mannequin heads.. A visual demonstration makes it easier to explain and upsell.

• Quick cheat sheets: Create laminated guides with common styles, the products needed, and step-by-step usage tips for your employees to use.

2. Turn Accessories Into Cross-Selling Opportunities

Protective style products often require complementary tools and accessories: edge control, clips, bands, mousse, and care products. Staff who know how to bundle these naturally boost sales.

• Accessory bundles: Encourage staff to suggest the “complete kit” for each style. For example, braiding hair + edge control + decorative beads = one effortless sale.

• Demo on demand: Let employees show how a product solves a problem—e.g., keeping twists neat or making clip-ins seamless. Seeing the product in action builds confidence in the purchase.

3. Make Education Visual and Interactive

The more your staff can see, touch, and use the products, the better they can sell them.

• In-store tutorials: Set aside time each month for live practice sessions with hair tools, extensions, and accessories.

• Mannequin stations: Let employees experiment with different protective styles, so they can answer customer questions with authority.

• Visual merchandising guides: Teach staff to set up displays that tell a story: show the look a product can create, rather than just the item itself.

4. Use Social Media to Train and Inspire

Staff education doesn’t have to stop at the store. Use digital tools to reinforce knowledge and create excitement.

• Share quick video tutorials from brands or stylists showing how products are used.

• Create internal “product spotlights” or Instagram-style reels for staff, so they can learn trends and demonstrate them in-store.

• Encourage employees to post demos on your store’s social channels—empowering them while marketing your products at the same time.

5. Build Confidence With Storytelling

Customers respond to stories, not just specs. Teach staff to share the why behind each product:

• Why a specific braiding hair is ideal for a style.

• How a wig cap prevents damage and ensures longevity.

• The benefits of protective styling for hair health and maintenance.

When employees explain the “why,” they’re selling more than a product—they’re selling results, confidence, and a solution.

6. Recognize and Reward Expertise

Knowledge should be celebrated. Staff who become protective style experts should be encouraged, recognized, and rewarded.

• Offer incentives for upselling complete kits or introducing new products.

• Feature staff “style experts” on your social channels or in-store signage.

• Create friendly competitions—who can demonstrate the best braid, twist, or installation technique?

beauty Insider:

A Conversation with Delene Cormier

Delene Cormier brings a consumer-first mindset to her work at Estyle, focusing on meaningful connections with both customers and retailers. With a deep understanding of both marketing strategy and the ever-evolving beauty industry, Delene plays a key role in ensuring Estyle stays relevant, approachable, and aligned with the needs of today’s hair care consumer.

How did you get started in the beauty industry, and what led you to ECO STYLE?

I got started in beauty through hair, working as a merchandiser while I was in college at Southern University in Baton Rouge. Being in beauty supply stores early on gave me a real education—you see how people discover products, talk about hair, and learn from one another. It’s hands-on and deeply personal. That experience stayed with me, and it’s a big reason ECO STYLE resonated so strongly. Outside of being the #1 Styling Gel, the brand understands hair as ritual, creativity, and self-expression. It supports real needs, real styling moments and real textures, which has always felt authentic to me.

What is your role at the company, and what does a typical day look like for you?

As Vice President of Marketing, I focus on shaping how ECO STYLE shows up, visually and emotionally. To make sure our storytelling inspires the consumer to achieve their own style story.

If you had to describe yourself in three words, what would they be—and why? Passionate, intuitive, and inquisitive. I care deeply about the work and the consumer we serve, I lean on my instincts, and I’m always curious—about people, about culture, and about how beauty continues to evolve.

As a marketing leader, how do you approach storytelling in a way that feels authentic to the ECO STYLE customer?

I approach storytelling through expressive style and style culture. It’s about capturing the feeling hairstyling brings, the confidence, the creativity, the joy of seeing yourself the way you want to be seen. We focus on showing real moments: how hair moves, how a style holds, how someone feels when their look comes together. That emotional layer is just as important as performance.

What’s one part of your role that happens behind the scenes but plays a big role in the brand’s success?

Staying grounded in performance. Behind the scenes, we ask whether what we’re showing reflects what the product actually does for the hair—how it holds, defines, and supports different textures. When performance and storytelling are aligned, the brand feels effortless.

Which ECO STYLE product is a personal favorite, and what makes it stand out to you?

ECO STYLE Black Castor Oil Styling Gel is my favorite—especially for my tightly coiled 4C hair. It gives me the hold and moisture I need without compromise. It truly understands my texture, and that makes all the difference.

What’s a piece of customer feedback that really stuck with you or influenced how you think about the brand?

A customer once called ECO STYLE “the holy grail.” That really stayed with me. It says everything about trust, performance, and loyalty. When someone uses language like that, you know the brand has earned its place in their routine.

From your perspective, what helps ECO STYLE connect so strongly with beauty supply owners and their customers?

Beauty supply stores are places of discovery. Consumers go there to explore, learn, and find what works for their hair and ECO STYLE fits naturally into that experience - be it base gels or styling innovation. The brand shows up consistently, performs reliably, and supports real styling needs.

Are there any partnerships, campaigns, or initiatives the brand is especially excited about this year?

In 2026, we’re launching new communication

that fully leans into expressive style, style that defies definition, and celebrates individual creativity. It’s about showing hair as art, identity, and self-expression in a way that feels modern, confident, and joyful.

What’s a career moment you’re especially proud of?

There isn’t one single moment for me. If I had to choose, it would be spending more than 20 years doing what I love most— helping people look and feel beautiful. That throughline means more to me than any single campaign or milestone.

How do you unwind outside of work, and do you have any routines that help you stay balanced and inspired?

I stay inspired by design. In my downtime, I love reading, watching, and exploring everything about design - from architecture to modern art. Seeing how creativity shows up in different forms influences how I think about beauty and style.

What’s the best piece of life advice you’ve received, and how does it show up in the way you lead or create today?

“Always listen.” Listening is at the core of curiosity. It’s about understanding people, hearing what isn’t being said, and continuing to learn. That mindset shapes how I lead, how I create, and how I connect with both teams and consumers.

marketPLACE

CARE, CONFIDENCE & CRAFT: CURATED PRODUCTS FOR HEALTHY HAIR & STYLE

In beauty and grooming, the details make all the difference. From hydrating, curl-defining formulas to classic barbershop staples, the products your store carries don’t just deliver results, they create experiences. This feature highlights curated essentials that can help your customers look and feel their best, whether they’re embracing natural texture, experimenting with style, or finishing a precise shave.

Curl Love Moisture Milk

This softening leave-in conditioner for curly hair is made with macadamia nut and vanilla to seal and smooth hair. Curl Love Moisture Milk blends silkening rice milk and macadamia nut oil to prevent hair breakage and nourish each hair strand.

Curl Maker

Curl Maker is a curl defining gel and styling product that helps curls stay soft and bouncy. The blend of marshmallow root, golden agave nectar, aloe juice, and nettle root delivers intense moisturization without weighing your customers natural hair down.

Spiked Honey Mousse

This nourishing hair styling mousse is crafted with hydrating honey and soothing nettle root ideal for all hair textures. The honey helps soften, smooth, and hydrate strands, while nettle root enhances shine and improves overall hair health. The added benefits? It provides intense conditioning, texture-definition, effortless styling, and everyday refreshing.

From a precise cut to the final splash of aftershave, Clubman elevates every grooming routine. Soothing, fragrant, and professional—these essentials turn a simple shave into a complete barbershop experience that your customers will notice and appreciate.

Whiskey Woods Spray

This carefully crafted formula not only calms razor burn, tones skin, and heals minor nicks but also brings that same fresh, classic barbershop scent to your customers essentials. They can use it on towels, linens, and capes to keep their workspace smelling crisp, clean, and professional.

Clubman Musk After Shave Cologne

Every clean shave deserves a confident finish. For generations, Clubman Musk Aftershave has been that final splash, the moment when the shave story is complete. With its timeless musk base and warm geranium notes, Clubman brings the classic barbershop scent into today’s world. It’s familiar yet fresh, traditional yet undeniably masculine. But this isn’t just about skin. Clubman Musk’s signature scent and soothing formula also refreshes towels, linens, and capes keeping the entire Barber shop smelling sharp and feeling professional.

Bay Rum Spray

Every great shave tells a story, from the first precise stroke of the blade to that final, refreshing splash. For generations, Virgin Island Bay Rum Aftershave has been that moment. The classic finish, the cool burn that soothes, the warm, spicy bay rum scent with subtle wood and floral hints that lingers long after. It’s the unmistakable sign that the job was done right. This isn’t just an aftershave, it’s a ritual.

After Shave Lotion

Trusted by barbers for generations, this formula instantly soothes skin, tightens pores, and heals nicks, all while delivering that fresh, masculine barbershop scent with hints of citrus, oakmoss, and vanilla.

business TIPS

BY SUSAN ROBERTSON

he Secrets of Visionary Leaders: Who Create Cultures That Invite Possibility

If you only reward the right answers, you’ll never unlock the right questions.

In some organizations, possibility feels like a luxury. Something you talk about at offsites. Something you reference in mission statements. Something you save for after the real work is done.

But in visionary organizations, possibility is the work. Visionary leaders understand that possibility isn’t about ungrounded optimism or brainstorming with sticky notes. It’s a strategic mindset. One that must be designed into the culture, not left to chance. And it starts with what your culture rewards — and what it shuts down. If your team is praised for always having the answer, they’ll stop asking better questions. If your processes value efficiency over inquiry, you’ll execute the wrong ideas faster. If your meetings celebrate alignment more than insight, you’ll get consensus — but not originality.

Here’s what visionary leaders do differently:

1. They reward exploration — not just execution

In many cultures, performance is measured by output. How much got done. What moved forward. What closed. But execution without

exploration is just inertia. Movement, not momentum. Visionary leaders understand that the way something is achieved matters just as much as whether it’s achieved. They celebrate the question that reframed the challenge. The insight that came from asking “why?” one more time. The person who slowed down to rethink what everyone else rushed past. They build systems where early-stage thinking is tracked and rewarded, not just final deliverables. Recognition isn’t reserved for the person who closed the loop — it’s shared with the one who cracked it open. They also coach teams to distinguish between action and traction. Just because something is moving doesn’t mean it’s moving in the right direction. Possibility isn’t the opposite of productivity — it’s the source of it.

2. They make it safe to wonder out loud

Nothing kills possibility faster than fear. Fear of being wrong. Fear of being seen as naïve. Fear of asking the “dumb” question. Visionary leaders dismantle that fear by making inquiry normal. They ask the unasked questions. They challenge the obvious. They make it okay to say “I don’t know” — because those three words are often the doorway to real insight. They also reshape team norms: replacing “What’s the answer?” with “What are we noticing?” and “Who else sees it differently?” This creates space for slow thinking and deeper reflection — critical ingredients for complex problem solving. And they reward follow-up questions, not just first reactions. This

reinforces the idea that thoughtfulness is more valuable than speed. When leaders model curiosity, they make it contagious.

3. They design meetings around thinking, not just updates

Most meetings are structured around what’s known. The agenda is a list of answers: status updates, project checkpoints, metrics. But possibility doesn’t live in the known. It lives in the unspoken, the unclear, the unresolved. Visionary leaders rewire meetings to surface possibility. They intentionally carve out time for questions that don’t have answers yet. They leave room for challenge and exploration.

They ask:

• “What aren’t we seeing?”

• “What assumptions are we making?”

• “What feels off, even if we can’t explain why?”

They also pause before alignment is forced, allowing tension to surface while ideas are still fragile — when possibility still has a chance to shape direction. Possibility doesn’t just need more airtime — it needs more intentional airtime. Not extra minutes on the calendar, but higher-quality space in the conversation.

4. They promote signal seekers

Some people are naturally tuned to the faint signals of emerging ideas. They notice what others miss. They question before others do. Visionary leaders find those people — and amplify them. They build teams that elevate intuition and pattern recognition, not just certainty. They reward those who surface tension early, not just those who resolve it later. They also provide language to support this behavior. In cultures that favor speed and clarity, signal seekers often get sidelined as blockers. But visionary leaders reframe them as scouts — the ones who sense shifts early and expand what’s possible. They don’t ask these people to tone it down. They ask everyone else to tune in. A culture that invites possibility is a culture that knows how to listen.

5. They don’t confuse alignment with safety

Too many leaders believe that alignment equals health. But forced alignment can smother the very signals that possibility needs. Visionary leaders create space for divergence. They allow competing hypotheses. They make disagreement productive — not political. They clarify the difference between unity and uniformity. Teams aligned on purpose don’t need to agree on every tactic. In fact, too much agreement too early is often a red flag. And they teach their teams that voicing an uncomfortable truth is not disloyal — it’s responsible. Possibility needs room to breathe before it can scale.

6. They recognize that culture is built in the small moments

“

The future belongs to the leaders who make space for possibility ”

Cultural transformation isn’t a campaign. It’s a series of microsignals: who gets recognized, what gets repeated, what gets ignored. Visionary leaders don’t just talk about possibility in annual meetings. They build it into daily habits. They turn moments of friction into invitations for reflection. They name when a question shifted the room. They ask follow-up questions even when the answer feels sufficient. They don’t wait for culture change. They wade into it — every time they pause before deciding, ask instead of answer, or create space for someone to speak who otherwise wouldn’t. Possibility doesn’t live in values statements. It lives in behavioral patterns. Visionary leadership isn’t about having a bold idea — it’s about building a culture where bold ideas can live. Possibility doesn’t happen by accident. It happens when leaders intentionally reward it, model it, and protect it. Not just in big moments, but in small ones: the question asked, the challenge tolerated, the pause before the decision. If your culture values only the answer, don’t be surprised when people stop asking better questions.

The future belongs to the leaders who make space for possibility — and signal to everyone around them that it’s safe, it’s welcome, and it matters.

Meet Susan Robertson

Susan Robertson empowers individuals, teams, and organizations to Live in Possibility™ so they can more nimbly navigate change. She is a creative thinking expert with over 20 years of experience speaking, consulting, and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: www.SusanRobertsonSpeaker.com.

BY KATE ZABRISKIE

THE POWER OF FUN AT WORK

Why It’s More Than Just a Good Time

When most people think about work, “fun” probably isn’t the first word that comes to mind. Deadlines, meetings, and spreadsheets? Sure. But laughter, camaraderie, and a little silliness? That often feels like a luxury, not a priority.

Here’s the truth: Fun at work isn’t just about blowing off steam or throwing office parties. It’s a powerful tool that drives engagement, strengthens teams, and boosts productivity. Companies that prioritize fun don’t just have happier employees—they have betterperforming ones, too. Let’s dive into why fun at work matters and how to make it part of your workplace culture.

Why Fun at Work Matters

Fun isn’t frivolous—it’s foundational to a healthy workplace.

Reason One: Fun Fuels Engagement

Engaged employees are invested in their work. They bring energy, creativity, and focus to the table. And you know what sparks engagement? A workplace where people actually enjoy being there. When employees laugh together, share jokes, or bond over fun experiences, it creates a sense of connection and belonging. That connection translates to higher morale, stronger commitment, and better results.

Reason Two: Fun Reduces Stress

Let’s face it—work can be stressful. But a little humor, a quick game, or a shared celebration can break the tension. Fun gives people a mental reset, helping them tackle challenges with a fresh perspective. It’s science: Laughter lowers cortisol (the stress hormone) and releases endorphins, making people feel happier and more relaxed.

Reason: Three: Fun Boosts Collaboration

When people are having fun, they’re more likely to trust each other, communicate openly, and work together effectively. Fun creates a safe space where ideas flow freely and teams can solve problems creatively.

What Fun at Work Looks Like

Fun doesn’t have to mean foosball tables or elaborate theme days (though if that’s your vibe, go for it). It’s about creating moments of connection, levity, and celebration that fit your team’s personality.

Here are some ideas:

Idea

One: Celebrate Wins—Big and Small

Got a team that crushed a project? A colleague who hit a personal milestone? Celebrate it!

• Host a lunch, bring in treats, or take a few minutes in a meeting to acknowledge the achievement.

Healthy, Soft, Defined, Naturally Beautiful Curls

• Even a simple “shoutout” in an email or group chat can make someone’s day.

Idea Two: Inject Humor into Everyday Moments

Work doesn’t have to be all business, all the time.

• Share funny memes in Slack or Teams.

• Start meetings with a lighthearted question like, “What’s the weirdest thing you’ve Googled this week?”

• Allow space for laughter—it’s not wasted time, it’s team bonding.

Idea Three:

Plan Activities That Matter

Forget forced fun like awkward icebreakers or mandatory teambuilding exercises. Instead:

• Ask your team what activities they’d actually enjoy. Escape rooms? Bowling? Volunteering together?

• Create optional, low-pressure events so people can join in without feeling obligated.

Idea Four: Make Room for Play

Sometimes, a little playfulness can make a big difference:

• Have a board game or trivia lunch.

• Host a mini contest, like “best Zoom background” or “guess the baby picture.”

Action Two: Make It Inclusive

Fun should never feel cliquey or exclusive. Make sure activities and celebrations are accessible to everyone, regardless of schedules, preferences, or abilities.

Action Three: Balance Fun and Focus

Fun isn’t about derailing productivity—it’s about enhancing it. Great leaders know when to joke and when to buckle down, and they help their teams find that balance.

Make Fun Part of Your Culture

Creating a fun workplace doesn’t happen overnight, and it doesn’t come from forcing people to participate in activities they don’t enjoy. It’s about creating a culture where fun feels natural, not manufactured.

• Bring in themed dress-up days (like wearing your favorite sports team’s gear).

The goal isn’t to distract from work—it’s to make work more enjoyable.

How Leaders Can Foster Fun

Fun at work starts at the top. If leaders don’t embrace it, employees won’t either. Here’s how great leaders make fun a priority:

Action One:

Set the Tone

Be the first to laugh, celebrate, and encourage levity. When leaders show it’s okay to have fun, it gives everyone else permission to do the same.

Meet Kate Zabriskie

Start small:

• Celebrate a win with donuts or coffee.

• Add a funny question to your team’s next meeting agenda.

• Encourage employees to share their favorite playlist or movie recommendations.

Over time, those little moments of levity can grow into a culture where fun is the norm—and where people want to show up, not just for the paycheck, but for the experience.

The Bottom Line

Fun at work isn’t fluff. It’s the secret ingredient that makes teams stronger, workplaces healthier, and employees more engaged. When done right, fun isn’t a distraction—it’s a productivity booster, a stress reliever, and a connection builder.

So, the next time you hear laughter down the hall or see a group of employees taking a quick break to play a game, don’t roll your eyes. Lean into it. Because the workplaces that embrace fun are the ones where people do their best work—and have a great time doing it.

Kate Zabriskie is the president of Business Training Works, Inc., a Virginia-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.

industry NEWS

Goody® Hair Teams Up with Lee® for LimitedEdition Accessories Collection

Renowned hair accessories brand collaborates with the iconic denim brand, offering assorted hair brushes, clips, scrunchies, and more

Iconic hair accessories brand, Goody, is thrilled to announce the launch of a limited-edition collection with Lee. This collection of hairbrushes and accessories is the first foray into the hair and beauty market for the iconic American denim brand. Emphasizing Americana style inspired by denim the capsule is exclusively available at Walmart, Walmart.com and Lee.com.

The Goody x Lee® Collection is available now exclusively at Walmart.com, in select Walmart stores, and on Lee.com. For more on the collaboration, follow along at @goodyhair and @leejeans

About Goody:

“Goody is a leader in the hair and beauty market, and we’re thrilled to partner with them on Lee’s first accessories collaboration,” said Joe Broyles, vice-president of global collaborations for Lee. “This capsule blends current trends and consumer needs and pairs perfectly with Lee’s denim apparel and tops. We anticipate it will excite our current shoppers at Walmart as well as bring new fans to both brands.”

The limited-edition collection is comprised of 20 items from Goody, including brushes, hair ties, headbands, scrunchies, claw clips, and bows. All pieces feature prints & colorways that are rooted in American style, highlighting denim, and reimagined for right now. This collaboration fuses the heritage of both brands with individual style and self-expression. With prices ranging from $5.94-$12.94, this stylish collection offers an affordable way for consumers to enjoy denim in a new way.

“There’s something timeless about American denim and effortless, everyday style,” said Jen Delaney, Senior Director of Brand Marketing, Goody. “As we head into America’s 250th anniversary year, this Goody x Lee collection feels like a fresh take on modern Americana—classic, confident and strong.”

Goody is the affordable, on-trend hair accessory and brush brand that delivers quality value solutions for every type of hair needs. Since the brand’s founding in 1907, Goody has been the leader in ‘ouchless’ hair accessories, allowing you to freely experiment and express your personal style without worry about harm to your hair. www.goody.com

About LEE:

Lee®, a Kontoor Brands (NYSE: KTB) brand, is an iconic American brand that’s been designing to a higher standard for 135 years. From its foundation of iconic denim and workwear, Lee has built a global following with products sold in more than 100 countries and 900+ branded retail locations. The brand’s attention to trend-right and timeless styles and balance between denim and casual apparel appeals to male and female customers. Meanwhile, Lee’s integration in pop culture with global collaborations, expanded lifestyle offerings and equity campaign is attracting a new generation of fans worldwide. For more information, visit www.lee.com.

beauty Insider:

An Interview with

DeckTracy

Tracy Deck has been a driving force in the beauty industry through her work with House of Cheatham, a brand celebrated for its trusted hair care products and commitment to textured hair communities. In 2025, House of Cheatham was honored with the “Top All-Around” Vendor of the Year award from Jinny Beauty, recognizing their exceptional service and innovative product lineup. Tracy’s passion for hair care, her dedication to supporting both retailers and consumers, and her ability to lead a team that works seamlessly together has made her an influential voice in the industry.

OTC Beauty: Can you share a little about your journey in the beauty industry and what led you to join House of Cheatham?

My journey into the beauty industry began during a pivotal season of my life. After having my daughter, I made the decision to return to school to earn my degree, originally with the goal of becoming a CPA. While attending school, I took on work as a Consumer Sales Representative to support my family, doing in-store promotions, street team sampling, trade shows, and merchandising for OTC and retail stores.

At the same time, I handled payroll, accounts receivable, and accounts payable for my sister’s brokerage firm. Although I spent much of my time behind the scenes, customers often asked why I was “hidden” in the office. When I finally stepped into the field, my path became clear. I moved from merchandiser to merchandising manager, and eventually into sales—where my strengths truly came alive.

Working with multiple brokers opened the door to collaborate with an incredible roster of manufacturers, including Luster Products, ORS, SNS, Cantu, Murray’s, and Sunny Isle, among others. In 2013, I joined Professional Products, makers of Jamaican Mango & Lime. When the company was acquired by Universal Beauty Products in 2015, it marked the beginning of an eight-and-a-half-year journey of growth, learning, and impact.

During my time at UBP, I had the privilege of collaborating with an extraordinary marketing visionary, Johnathan Carthon. His leadership, creativity, and belief in people left a lasting impression on me. When he transitioned to HOC in 2022, he invited me to join him the following year, bringing my journey full circle. Tragically, Johnathan passed away in 2024, but his influence, mentorship, and passion continue to inspire the work I do every day at HOC.

OTC Beauty: What is your role at House of Cheatham, and what does a typical day look like for you?

As National Sales Manager for the U.S. Wholesale Market at HOC, my primary responsibility is driving sales—but equally important is how those sales are achieved. Relationship-building sits at the core of my role. I focus on cultivating and maintaining strong partnerships while closely monitoring KPIs, analyzing data, and adjusting strategies as needed to ensure targets are met. Collaboration is a critical part of my work. I partner closely with our marketing, product development, operations, and finance teams to ensure that our strategies, materials, and execution are aligned. When all departments move in sync, it creates momentum that customers feel and trust. A typical day begins with reviewing sales reports to track performance against goals. I also verify that recent and past orders have shipped as expected and review any backorders. If something appears out of the ordinary, I immediately connect with our production partners to gain clarity and keep things moving. Customer needs are always top of mind, whether that means providing shipping updates, tracking information, or invoices. I work hand-in-hand with my customer service partner, Eric, to ensure every request is handled efficiently and with care. Right now, much of my focus is on preparing for show season—securing impactful trade shows with the right staff, a visually compelling booth, strong promotional offers, and meaningful educational materials for our customers. Every detail matters, because ultimately, everything we do ties back to one goal: driving sales while delivering value, consistency, and trust in the HOC brand.

OTC Beauty: How did it feel for House of Cheatham to receive the “Top All-Around” Vendor of the Year award from Jinny Beauty?

It was a great honor to receive the 2025 Top All-Around Vendor of the Year Award from Jinny. Since I came to HOC in April of 2023, we have worked very hard to improve our fill-rate on every order. This award shows that Jinny has recognized that effort. I have serviced Jinny for almost 20 years and have previously received Broker Rep of the Year and Manufacturer’s Rep of the year. To now receive the Top All-Around Vendor Rep of the Year truly feels like the cherry on the cake.

OTC Beauty: If you had to describe your personality in three words, what would they be?

If I had to describe my personality in three words, they would be happy, passionate, and loyal.

OTC Beauty: House of Cheatham has a rich history in hair care. How do you balance honoring that legacy while keeping the brand innovative and relevant today?

HOC’s rich hair-care legacy lives on through innovation, relevance, and quality. As Africa’s Best celebrates 30 years, we continue to honor the brand by delivering the quality consumers trust—because quality is what keeps our products in their hands and in their homes. With Aunt Jackie’s, we build on our commitment to quality and value by introducing line extensions that enhance and expand our best-selling SKUs.

OTC Beauty: What major hair care trends are you seeing right now, especially in textured and natural hair communities?

There are several major hair-care trends emerging within the textured and natural hair communities. As more consumers embrace their natural hair, many are managing fuller, denser hair that requires significant time and care. As a result, popular styles are increasingly focused on reducing the time spent detangling, styling, and daily maintenance. We continue to see stunning braiding styles dominate the landscape—from classic box braids in both short and extra-long lengths to the now widely popular boho braids, offered in a range of textures, lengths, and colors. Most recently, miracle knots have gained attention as a braiding technique believed to be gentler on natural hair.

OTC Beauty: How do you see social media and digital education influencing the way consumers select and use hair care products?

Social media and digital education are significantly influencing how consumers select and use hair-care products. We’ve all heard the phrase “seeing is believing,” which helps explain why these marketing channels are so effective. Just as consumers have returned to basics in caring for their hair, we must also return to basics in how we market to them. Not everyone consumes information the same way, so it’s critical that we meet consumers where they are. Some prefer to read product information, others hear about brands through radio advertising, and many engage through social media and digital education platforms. At the same time, there remains a strong segment of consumers who learn through in-person experiences—walking through trade shows, festivals, or community events and speaking directly with brand representatives.

of the consumer needs those products address. An OTC magazine article I read years ago emphasized that a positive shopping experience begins with the basics: wide aisles, well-lit stores, clean floors, and an educated staff. While every manufacturer wants their products placed at eye level or on the top shelves, increasing store saturation has made premium shelf space more competitive than ever. Another OTC article recommended the creation of a “New Products” end cap—a designated space where customers instinctively go to discover the latest offerings. In this environment, shoppers scan from the top shelf to the bottom, making placement less critical and giving all products a fair opportunity to be seen. As I visit stores, I’m seeing this strategy implemented successfully across many locations. We actively support our retail partners by providing samples, open/close door signage using nondamaging window clings, and aisle interrupters designed to draw attention to new products. Additionally, we are incorporating QR codes across all advertising materials, directing consumers to our website for deeper product education. Complementing these efforts, our trade marketing team is inmarket across key regions, merchandising, distributing samples, and executing in-store promotions.

OTC Beauty: What makes your team at House of Cheatham work so well together, and how do you foster harmony and collaboration among your team members?

Today’s beauty supply store recognizes how busy today’s consumer is and has evolved into more than just a traditional beauty supply—it has become a true one-stop shop, closely mirroring a modern retail experience.

One of the key factors that makes our team at HOC work so well together— and fosters true harmony—is our regular Team Summits. These meetings create an open forum where we discuss what’s working, what isn’t, and how we can address challenges together. They allow for honest conversations, alignment, and clear action steps. This ongoing dialogue strengthens collaboration because we are all working toward the same goals: delivering quality products and minimizing out-of-stocks whenever possible. The level of collaboration across teams is unlike anything I’ve experienced before, and it’s successful because it’s built on genuine respect for one another. As one of the OGs on the team, I consistently feel that respect from my colleagues. That respect motivates me to openly share my knowledge and experience, helping to mentor others and build future leaders. This is how we create a meaningful succession plan within our industry—by valuing collaboration, experience, and mutual respect.

OTC Beauty: What’s a fun or unexpected fact about you that people might not know outside of your professional role?

OTC Beauty: From your perspective, how are beauty supply stores evolving, and how does House of Cheatham support them in staying ahead of trends?

Today’s beauty supply store recognizes how busy today’s consumer is and has evolved into more than just a traditional beauty supply—it has become a true one-stop shop, closely mirroring a modern retail experience. One notable shift is the increased emphasis on education, with stores equipping both owners and staff with deeper product knowledge and a clearer understanding

An unexpected fact about me—outside of my professional role—is that I’m extremely introverted. In my career, I naturally step into an extroverted space, but in my personal life I’m still quite shy. I’m intentionally working on bringing that professional confidence into everyday situations, pushing myself to be more open and comfortable outside of work.

OTC Beauty: What’s the best life advice you have ever received?

The best life advice that I have ever received is to Let Go and Let God. I spent so much time trying to do this thing called life myself. The scripture Jeremiah 29:11 helped me stop trying to navigate through this life myself. It is not a promise of an easy path but an encouragement that God’s plans are ultimately good, and better than mine.

industry NEWS

in-cosmetics Global to launch first dedicated Inner Beauty Zone for nutricosmetic innovations in 2026

in-cosmetics Global 2026 announces the debut of the Inner Beauty Zone, a brand-new space where personal care meets nutricosmetics, reflecting the event’s ambition to shape the future of “beauty-from-within.”

Sponsored by KSM-66 and launched in partnership with The Good Pill Co™, the zone introduces a dedicated area to bring inner beauty and nutricosmetic innovations into the spotlight for the very first time.

The 2026 Inner Beauty Zone will showcase a wide range of innovations including oral supplement ingredients containing vitamins, minerals, antioxidants and collagen, as well as fortified foods and shakes delivering beauty-enhancing nutrients.

Attendees will get to explore the latest innovations at the new Taste Bar, where nutricosmetic ingredients are brought to life in finished products. They can sample ingredients in a variety of formats, including gummies, tablets, shakes, gels, powders and snack bars, showing how nutricosmetic ingredients can be formulated into realworld products.

Additionally, among survey respondents at in-cosmetics Global 2025, nearly half (49%) said that inner beauty is “crucial to their new product development,” suggesting strong interest in nutricosmetic ingredients from cosmetics industry R&D and innovation teams.

Founding exhibitors of the Inner Beauty Zone will include leading players in the nutricosmetics and nutraceutical markets such as Symrise, PharmaLinea, Gelita, Lubrizol Advanced Materials, as well as ingredient suppliers bridging personal care and nutricosmetics.

Consumer interest further highlights the significance of the launch. According to McKinsey’s Beauty Consumer Survey 20252, 41% of consumers currently use beauty supplements, with nearly half of non-users expressing interest in exploring the category.

Andy Mather, Event Director of in-cosmetics Global, said: “We’re currently witnessing a powerful evolution in beauty, as consumers look beyond their traditional routines to embrace wellness from the inside out. Nutricosmetic innovations are reshaping personal care, and the launch of this dedicated zone is a major step forward in connecting these worlds.

As part of the zone’s debut, in-cosmetics Global is launching a Certified Partner Program in collaboration with The Good Pill Co™. All founding exhibitors will receive a complimentary firstyear The Good Pill Co. Certified Partner accreditation, valued at €2,500, supporting CMOs and ingredient suppliers in adopting higher safety and quality standards across the Nutraceutical industry.

David Hjalmarsson, Managing Director of The Good Pill Co™, said: “This is more than an Inner Beauty Zone – it represents one of the most exciting and emerging corners of the beauty industry. Wellness is increasingly central to people’s lives, and we’re thrilled to see incosmetics Global recognise this shift. Together, we’re creating new opportunities for brands, suppliers and R&D leaders to connect, collaborate and innovate in the growing beauty-from-within space.”

The launch responds to the rapid growth of the inner beauty market, a dynamic sector focused on ingestible products such as supplements designed to improve skin, hair and nails from within. Industry data indicates that nutricosmetics are among the fastest-growing segments within nutraceuticals, with the global market projected to exceed $15.41 billion by 2030.1

“Uniquely, it will bring together Nutricosmetics ingredients companies and the fantastic array of personal care brands that incosmetics Global welcomes as visitors every year to forge partnerships and further catalyse this fast-growing market. We’re excited to welcome new companies, new ideas and fresh discoveries to Paris this spring – it’s going to be an incredible moment for the industry.”

Melissa Lerma, Global Communications Director – Cosmetic Ingredients at Symrise, added: “The beauty industry is evolving toward a more holistic view of wellbeing, where inner health and outer beauty are increasingly interconnected. The Inner Beauty Zone at in-cosmetics Global 2026 is a timely and meaningful addition to the show, creating a dedicated space to explore scienceled approaches to beauty from within. At Symrise, we are embracing this integrated vision, and our sponsorship of the Inner Beauty Zone reflects our commitment to contributing to meaningful dialogue that is shaping the future direction of the global beauty industry.”

in-cosmetics Global 2026 will take place from 14-16 April at the Paris Expo Porte de Versailles, France. For more information or to register interest in attending, visit the website https://www.incosmetics.com

LISA PRICE ON CREATIVITY, COMMUNITY, AND CAROL’S DAUGHTER LEADING WITH CARE:

OTC Beauty: What’s your name, title, and role at the company?

I am Lisa Price. I am Founder and also the company’s President.

OTC Beauty: What is the company’s mission, and how does it drive what you do?

Since I founded my company over 30 years ago, my passion has been to make the lives of my customers better. Before we knew the words “soft life” I was about that life for my customers. I am still that way today. I want to provide them with what they did not know they needed and now cannot imagine life without it.

This month’s Day in the Life feature spotlights Lisa Price, Founder and President of Carol’s Daughter. A beauty pioneer for more than three decades, Lisa’s work is rooted in care, creativity, and a deep respect for the people she serves. From her home-based workspace to hands-on product creation and brand visioning, her days unfold with intention. At the heart of it all is a founder who leads with warmth, curiosity, and a genuine commitment to building something meaningful.

OTC Beauty: What inspired you to pursue a career in the beauty and hair care industry?

When I began Carol’s Daughter in 1993, I started with body products. During my first six months, my body care customers asked for hair products —and I listened and delivered. I also discovered for myself that until I made my own products, I was settling for what was out there. I quickly learned a lot of other women and men were doing the same.

OTC Beauty: Can you walk us through a typical day at work? What’s the first thing you do when you get to the office?

Oh Happy Day!! When the playlist hits just right during the photo shoot.

Well, getting to the “office” is pretty simple. It is in my home. We are a remote company and the majority of us do not work in a traditional office. This is natural for me as I spent more than half of my career working from home. The first thing I do is look over my schedules. I keep a personal schedule and a work schedule. I keep them both digitally and in writing. I go over email and texts and reply accordingly. But my daily schedule can vary. Some days are meeting days, some days are creative days. There are days spent working on new products, researching ingredients, writing copy and/ or content creation for our social channels. And there are days when all of the above happens in the same day.

OTC Beauty: How do you prioritize your tasks and responsibilities during the day?

After over 30 years working on my company and having had many jobs prior to that, organizing my day is based on my energy level. I prioritize based on whether the day requires that I be “outside” and where I am most needed.

OTC Beauty: What’s your favorite part of the day at work, and why?

The favorite part of my day is any day that involves the creation of product. New

product, innovation, fragrance, raw material research. I am happiest in the lab and in my kitchen, which is my forever lab.

OTC Beauty: Can you share an exciting project or initiative you’re currently working on?

I can share that new products are in development, but I cannot share what they are just yet. What I can share is the immense joy of returning to independence. It allows for a level of personal involvement in the trajectory of my brand that just wasn’t doable in a big company. Another exciting moment has been the recent relaunch of our D2C e-commerce platform. We’ve rebuilt our digital home to be a true reflection of Carol’s Daughter: warm, educational, and welcoming. Our revamped site is more than just a place to shop… it’s a space that fosters a direct connection and closer relationship with our customers. And since we are on the topic of the site, I am especially thrilled about the launch of ‘Lisa’s Love List’ which is coming very soon. This curated collection will feature my personal favorites across beauty, wellness, lifestyle and more, with a dedicated mission to spotlight Black-and Brown-owned brands. By elevating these founders and brands, we are creating new avenues for visibility and opportunity. For me, this initiative is rooted in trust and the power of community, helping our customers discover products that truly enrich their lives.

OTC Beauty: What’s your favorite product?

Asking for my favorite product is like asking me for my favorite child. But, if pressed, I will say Goddess Strength Cocoon Mask. It is a wonderful deep conditioner with an interesting texture that wraps around your hair strands and moisturizes my hair at a level that is unmatched. It is a product a lot of folks sleep on and I try to let them know how amazing it is every chance I get. It never disappoints.

Part of the Carol’s Daughter Team gathered on my stoop. “Spread Love, it’s the Brooklyn Way.”

Top Row- Mimi, Peter and Nicole R. Next row Left to right: LeAnne, Chase, me, Nicole N., Patricia and Billie.

Writing in my BeRooted® journal while Roscoe (my grand pup) takes a nap.

OTC Beauty: How do you stay inspired and keep the creative energy flowing throughout your workday?

The key to staying inspired and keeping the creativity flowing is knowing when to stop. You cannot just focus on the list and getting it done. Checking those boxes is important to ensure completion of tasks but listening to your body, your spirit, your mind is equally, if not more important. Sometimes I need to stop and dance for a few minutes or go and make myself a cup of tea. In short, “go with the flow.”

OTC Beauty: How would you describe the company culture, and how does it influence your approach to your work?

Having a team that is remote, makes us very focused when we are on virtual meetings. We check in with one another. We share jokes and memes and social media posts. Everything isn’t always about work because if we were all together in an office, there would be coffee catch-ups and rides in the elevator–lunches, going to an exercise class after work, etc. But since we don’t have the face to face, I believe we are more intentional about connecting, talking, bonding and working not just as a team but as a family. As the leader of this team, they must know that they can talk to me, question me,

create with me and let me know when they think I am wrong. I work collaboratively.

OTC Beauty: Can you share any habits that help you stay balanced, motivated, and productive?

I am a visual person. My environment must have color and texture and scent. When I did have an office it was never traditional. I schedule breaks into my day. I make time for my health. Mental health and physical health. I let go of “beast mode” five years ago. That can work from time to time but when it becomes your default, it will kill you.

OTC Beauty: Looking ahead, what are you most excited about for the future in the coming year?

I am most excited about connecting with my customers. I miss the intimacy that we had when I was originally building Carol’s Daughter in my home.

OTC Beauty: After a busy day, how do you unwind and recharge?

I have always been a TV girl, since I was a kid. And now, I am a streamer. I love all of the many options available today for interesting stories, series, and films. I also collect perfume and I knit and crochet.

OTC Beauty: What’s the most rewarding part of your job?

The most rewarding part of my job is what you witness as the Founder. The people. The teams you build and rebuild. You meet people, work with them and if you are lucky, you get a side seat to their lives. You see births and deaths. Weddings, engagements, divorces all pass before your eyes. New homes, new schools, babies, graduations. It is truly remarkable. And while it is sad to see some people leave, when you have done this long enough, you learn it is a part of the process and watching others pursue their dreams is an honor I never take for granted.

It is so convenient when you can make your favorite Hair Oil. Goddess Strength, our number one!

Lisa’s Kitchen- the place where a lot of magic happens. Left to right- Amiya, Billie, LeAnne, me and Moon.

Loc in Moi ure

Quench thirsty locs with Black Vanilla Hydrating Leave-In Conditioner and bring out their natural shine.

Finish with Black Vanilla Moisture & Hold Jelly for a clean retwist — no buildup, no flakes, no crunch.

HYDRATION THAT SO F TENS.

SHINE THAT SHOWS.

In Her Element: HOW MAYA SMITH IS REDEFINING TEXTURED HAIRCARE

Maya Smith, Co-Founder and CEO of The Doux, has spent more than three decades behind the chair, turning hair into connection, confidence, and community. Today, she channels that experience into a brand dedicated to high-performance, culture-forward hair care for textured hair and products created by professionals who truly understand it. Her days are anything but typical: from hands-on product testing and creative development to shaping strategy and guiding distributor partnerships, Smith moves fluidly between craft and leadership. At every step, she is focused on innovation, education, and integrity, ensuring The Doux not only delivers results but also honors the textured hair community it serves.

OTC Beauty: What’s your name, title, and role at the company?

My name is Maya Smith. I am the CoFounder and CEO of The Doux. I oversee brand vision, product development, creative direction, and the overall strategy that guides how we show up in the market, from the salon floor to retail shelves.

OTC Beauty: What is the company’s mission, and how does it drive what you do?

The Doux exists to create highperformance, culture-forward hair care that actually works for textured hair. Our mission is rooted in education, integrity, and innovation. Every decision we make, from formulation to packaging to how we partner with distributors, is driven by the belief that textured hair deserves products created by professionals who truly understand it.

OTC Beauty: What inspired you to pursue a career in the beauty and hair care industry?

I am a licensed cosmetologist and have been behind the chair for over 30 years. Hair was never just hair to me, it was connection, confidence, and community. I saw firsthand how underserved textured hair was, both in product performance and education, and I knew I wanted to change that.

OTC Beauty: Can you walk us through a typical day at work? What’s the first thing you do when you get to the office?

There really is no typical day, which I love. The first thing I do is ground myself and review priorities. From there, my day may include product testing, creative reviews, distributor conversations, marketing strategy, or education planning. I stay very close to both the creative and the business sides.

OTC Beauty: How do you prioritize your tasks and responsibilities during the day?

I prioritize based on impact. What moves the brand forward, supports our partners, or protects our standards, comes first. I also trust my team, which allows me to focus on vision while staying connected to execution.

OTC Beauty: What’s your favorite part of the day at work, and why?

Hands down, product testing and creative development. Seeing an idea come to life and knowing it will genuinely help someone love their hair more never gets old.

OTC Beauty: Can you share an exciting project or initiative you’re currently working on?

We are continuing to expand our innovation pipeline with new stylers and treatments designed to meet consumers exactly where they are. We are also investing heavily in education and storytelling that supports distributors and beauty supply partners in driving sellthrough, not just shelf presence.

OTC Beauty: What’s your favorite product, and how do you incorporate it into your daily routine?

That’s like choosing a favorite child, but CRAZYSEXYCURL™ Honey Setting Foam is always in rotation. I use it for definition, moisture, and versatility, whether I am wearing curls, a wash-andgo, setting a style, or refreshing braids to control frizz and add shine without buildup.

Having Felicia Leatherwood, my longtime friend, and a true hair icon, in the room meant everything. Watching her listen alongside fellow industry leaders as we exchanged ideas, education, and perspective was a full-circle moment.

Back where it all began, behind the chair, I’m teaching in the salon, demonstrating the Block Party collection and sharing the intention behind every formula.

OTC Beauty: How do you stay inspired and keep the creative energy flowing throughout your workday?

I stay inspired by culture, music, art, and conversations with real stylists and consumers. Creativity doesn’t live in isolation, it lives in community.

OTC Beauty: How would you describe the company culture, and how does it influence your approach to your work?

Our culture is collaborative, honest, and rooted in respect for the craft. We move with intention, we value expertise, and we hold ourselves accountable. That culture allows us to innovate without losing our soul.

OTC Beauty: How does collaboration and teamwork factor into your daily routine?

Collaboration is everything. The best ideas come from shared perspectives, whether that’s our internal team, our stylists, or our distributor partners. We build better when we build together.

OTC Beauty: Can you share any habits that help you stay balanced, motivated, and productive?

I protect my mornings, stay physically active, and I am very intentional about rest. Balance is not about doing less, it’s about doing what matters most without burning out.

OTC Beauty: Looking ahead, what are you most excited about for the future in the coming year?

I am excited about continued growth in beauty supply distribution, deeper partnerships, and bringing even more innovation to shelves that truly serves the textured hair consumer.

OTC Beauty: After a busy day, how do you unwind and recharge?

I spend time with my family, listen to music, and unplug creatively. Sometimes rest is the most productive thing you can do.

OTC Beauty: What’s the most rewarding part of your job?

Knowing that something we created helps people feel seen, confident, and cared for. When a stylist or retailer tells me a product works and sells, that’s the win.

Seeing a stylist in our “We Run The Block” merch says it all this moment is bigger than hair. It’s culture, community, and confidence in motion.

Sharing my vision for what’s next, continuing to build The

alongside the professional community through deeper connection, shared education, and intentional collaboration.

After the hair demo, I sit down with fellow stylists connecting through intentional conversation on technique, method, and mastery.

Doux

For me, The Doux has always been bigger than products, it’s rooted in purpose, people, and the power of coming together. Hosting a Salon Session at The Doux HQ with the Doux Gang Pro collective reminded me why we build: through education, connection, and shared expertise.

BIORÉ® SKINCARE TEAMS UP WITH UCONN

MEN'S & WOMEN'S

BASKETBALL TO HELP FANS AND PLAYERS "PREGAME THEIR PIMPLES"

The skincare brand brings its newest innovation, Paint & Peel Liquid Pimple Patch, courtside—highlighting the power of preparation, confidence, and performance under pressure

Bioré®, a brand known for setting trends and taking an unconventional approach to acne care by fighting smarter, not harder, has been named the Official Acne Care Sponsor for the 2026 season in a new partnership with the University of Connecticut’s Men’s and Women’s Basketball programs. The collaboration spotlights the brand’s latest innovation, Bioré® Paint & Peel® Liquid Pimple Patch, a fast-acting, paint-on, peel-off acne treatment designed to help pimples look and feel better in as little as 4 hours — even while worn during the day.

As the official acne care sponsor of UConn Basketball, Bioré® brand will be working alongside athletes whose skin is constantly pushed to the limit — sweat, long days, late nights, and nonstop intensity. Through this partnership, Paint & Peel® Liquid Pimple Patch will be showcased in real-world, highpressure environments that reflect the everyday stressors consumers experience, reinforcing the product’s performance when timing matters most.

Unlike traditional pimple patches, Paint & Peel ® Liquid Pimple Patch features an invisible liquid formula that dries into a clear film and treats acne while it’s being worn. The innovative application system

seals in the acne treatment for better results and makes it easy to fit into real routines — whether you’re heading to class, the big game, or a big night out — without covering skin with visible patches or gunk.

The campaign taps into a relatable truth: when big moments are coming up, timing matters. Paint & Peel helps consumers get ahead of pimples before they get worse, delivering fast, visible improvement without disrupting daily life.

“UConn represents excellence, confidence, and showing up when it matters most,” said Marissa Vallillo, Director of Marketing at Bioré® Skincare. “Both the men’s and women’s programs understand what it means to perform under pressure. That mindset aligns perfectly with Paint & Peel — a fast-acting acne treatment designed to help treat pimples quickly when timing matters. It’s about having a solution you can rely on in real life, not just overnight.”

“UConn Basketball is built on preparation, confidence, and performing when the

pressure is highest — values our studentathletes live every day, on and off the court,” said David Benedict, Director of Athletics at the University of Connecticut.

“Partnering with Bioré® allows us to align with a brand that understands the importance of showing up ready in real life. This collaboration speaks to the full studentathlete experience and brings a relevant, innovative solution to moments that matter most.”

As part of the partnership, Bioré® brand will roll out arena advertising, digital and social content featuring UConn student-athletes alongside a network of lifestyle and beauty creators. The partnership will also come to life inside the arena through sampling and high-energy fan activations, with Paint & Peel® Liquid Pimple Patch samples distributed throughout the venue and integrated into halftime games and giveaways.

By merging the worlds of basketball, beauty, and self-confidence, Bioré® brand and UConn are redefining what it means to show up ready — on and off the court.

Bioré® Paint & Peel® Liquid Pimple Patch is available at Target, Amazon, CVS, and Walgreens for $16.99.

Curl Confidence: HOW AFAM IS ELEVATING PROFESSIONAL HAIRCARE

Tiara Lee’s journey in beauty began with a hands-on love for hair and has grown into a career defined by strategy, innovation, and a commitment to elevating professional haircare. As Global Director of Integrated Marketing, Sales, and Customer Experience at Afam, she guides how brands connect with stylists, retailers, and clients—combining expertise, education, and vision to shape the industry. Tiara shares insight into the legacy of Hawaiian Silky and the evolution of its Curl System, offering beauty supply owners and stylists alike a closer look at professional curl care, product innovation, and the knowledge that helps customers achieve healthy, defined curls.

OTC Beauty: Can you start by telling us your role at the company and what inspired you to work in the beauty industry?

Thank you for taking the time to connect. As the Global Director of Integrated Marketing, Sales, and Customer Experience, I have had the privilege of shaping experiences and strategies across the beauty industry for over 21 years. My journey began at the age of 14, fueled by a love of doing hair, and that passion continues to inspire me every day. I am committed to bringing creativity, dedication, and innovation to everything I do, helping to elevate the beauty experience for professionals and clients alike.

OTC Beauty: What is the story behind the Hawaiian Silky brand, and how did the Curl System come to life?

The Hawaiian Silky brand was created 30 years ago with a clear mission: to provide professional stylists with classic, high quality hair care. Building on this legacy, the Hawaiian Silky Curl System was developed to help stylists gently and safely give clients more manageable, beautifully loosened curls without compromising hair health or causing breakage.

OTC Beauty: What makes the Hawaiian Silky Curl System unique compared to other curl care products on the market?

The Hawaiian Silky Curl System stands apart because it was crafted specifically for professional stylists who value both results and hair health. Its unique blend of innovation, safety, and professional grade quality empowers stylists to deliver exceptional results that clients can trust making every curl beautiful, manageable, and healthy.

OTC Beauty: Who is the ideal customer for the Hawaiian Silky Curl System, and what hair concerns does it address most effectively?

The ideal customer for the Hawaiian Silky Curl System is anyone with natural curls who wants more manageable, beautifully defined hair without compromising its health. Designed with professional stylists in mind, it addresses common curl concerns such as tight or unruly curls, dryness, and breakage, providing a gentle, lasting solution that leaves hair healthier, softer, and easier to style.

OTC Beauty: Can you explain the key ingredients in the Hawaiian Silky Curl System and how they help maintain healthy, defined curls?

The Hawaiian Silky Curl System is formulated with key ingredients like Jojoba Seed Oil, which nourishes and strengthens hair while promoting softness and shine.

OTC Beauty: How do you recommend beauty supply owners educate their customers about using the Hawaiian Silky Curl System for best results?

We recommend beauty supply owners take advantage of our product knowledge training presentations, designed to equip them with the expertise to guide their customers confidently. By understanding the Hawaiian Silky Curl System inside and out, owners can educate clients on proper usage, highlight the benefits of healthy, defined curls, and ensure every customer achieves the best possible results. Empowered with knowledge, beauty supply owners become trusted advisors, helping clients transform their curls with care and confidence.

OTC Beauty: Are there specific curl types or textures that benefit most from this line?

While the Hawaiian Silky Curl System is designed to work beautifully on all hair types and textures, it is especially transformative for clients with naturally tight, coarse, or unruly curls. Its gentle, professional grade formula helps loosen and define curls, reduce breakage, and enhance manageability, allowing every curl type to look healthier, softer, and more effortlessly styled.

OTC Beauty: What are the hero products from the Hawaiian Silky Curl System, and why should every beauty supply store carry them?

The key products in the Hawaiian Silky Curl System are the Hawaiian Silky Curl Reconstructor, Hawaiian Silky Neutralizing Solution, and Hawaiian Silky Curl Booster. Together, these products create more manageable curls and waves, enhancing styling versatility. Every beauty supply store should stock these essentials, as they enable stylists to deliver beautiful, healthy, and defined curls.

OTC Beauty: Can you share a success story or example of a customer or stylist achieving amazing results with the line?

Recently, an 81-year-old hairstylist went viral on Instagram and TikTok for her long-time use of the Hawaiian Silky Curl System, a product she continues to rely on today. This remarkable story showcases the brand’s enduring quality, professional grade results, and its ability to maintain healthy, beautiful curls throughout a person’s life. It is a testament to why stylists and clients around the world trust Hawaiian Silky for consistent, exceptional curl care.

OTC Beauty: Has Hawaiian Silky collaborated with stylists, influencers, or salons recently?

Hawaiian Silky has a long history of collaborating with professionals

and brand ambassadors to showcase its products. The brand's official social media channels actively invite partnerships and opportunities for brand ambassadors, encouraging stylists and influencers to demonstrate how the system promotes healthy, defined curls and offers expertise in textured hair care. Connect with us on all social media platforms using the handle @HawaiianSilkyUS

OTC Beauty: What advice would you give beauty supply owners to confidently sell the Hawaiian Silky Curl System to new or returning curl care customers?

The Hawaiian Silky Curl System is highly regarded by professional stylists around the globe, making it easy for beauty supply owners to sell with confidence. My advice is to focus on educating customers by sharing the proven results of the system. By empowering clients with the right knowledge, beauty supply owners can build trust, inspire loyalty, and help each customer achieve beautiful, versatile curls.

OTC Beauty: Are there any exciting new products, innovations, or expansions coming to the Hawaiian Silky Curl System line that store owners should know about?

Absolutely! In addition to trusted favorites like the Hawaiian Silky “Do It Anyway You Want It” Cream Moisturizer Curl Activator, which contains essential proteins to keep curls free of tangles and knots while enhancing manageability, body, and shine, beauty supply owners can look forward to ongoing innovation within the Hawaiian Silky Curl System.

Please tell us a little about yourself and your current role with Cantu.

Hi, my name is Sherly Tavarez, I’m an entrepreneur, fashion and beauty consultant in New York City. With a background in content creation and brand strategy, I specialize in building community-driven, culturally relevant storytelling within the beauty and fashion space. I’m a Consultant and Ambassador for Cantu Beauty.

Can you tell us about your role at Cantu and what drew you to the beauty industry in the first place?

I’ve grown with Cantu in so many ways. I first reached out through Instagram to share my genuine love for the brand—it was the first and only product I used for a long time when I began my natural curl journey. That relationship evolved organically: I started as an ambassador at events, then received support as I launched my own brand, and eventually joined the team as a consultant. Today, I oversee the content creation process across their social media platforms, which feels incredibly meaningful. It’s a privilege to work with a brand I truly believe in and to fully tap into my creative voice in the process.

How would you describe your creative style, and what routines or practices do you put in place to build positive momentum?

My creative style is expressive but grounded—it’s inspired by culture, community, and real experiences. I like blending storytelling with visuals that feel lived-in rather than overly polished. I want my work to feel relatable, confident, and honest. I think that is one of the main things that have attracted brands to work with me, my relatability. In terms of momentum, I’m big on routine. I create structure around my creativity so it doesn’t rely solely on inspiration. Simple practices like daily movement, intentional planning, and checking in with my “why” help me stay focused and positive. Consistency is what keeps my creativity flowing.

A Conversation with Sherly Tavarez

Sherly Tavarez brings a community-first and culture-driven approach to her work with Cantu Beauty. As an entrepreneur and fashion and beauty consultant, Sherly blends content creation, brand strategy, and authentic storytelling to help shape meaningful connections. As a Consultant and Ambassador for Cantu Beauty, she plays an integral role in guiding social content and creative direction—grounding every initiative in real experiences, representation, and a genuine love for textured hair.

What’s one habit or ritual you practice daily that helps you stay grounded and focused?

Going for a walk. This really helps me clear my mind, get my steps in and reminds me that I have the privilege to move my body. Even if I don’t get a workout on that day, going for a walk is nonnegotiable. I have actually gotten some of my best ideas on my walks, which proves to me that it really does give me clarity. If I’m walking alone, I will listen to my favorite playlist and just sit with my thoughts. It’s truly the best.

How do you encourage creativity and collaboration within the brand and outside the brand?

For me, collaboration starts with trust and communication. Within the brand, I encourage open idea exchanges and make space for different voices to contribute creatively. I want people to feel empowered to share ideas, even if they’re still evolving. Outside the brand, I collaborate closely with creators and the community, treating them as creative partners rather than just talent. Their lived experiences and perspectives help shape more authentic storytelling, and that collaborative energy keeps the brand grounded and forwardmoving.

What’s one thing about your day-to-day role that most people don’t see—but is essential to your business?

One essential part of my day-to-day role that often goes unseen is the time spent studying social media for inspiration and emerging trends. It’s a constant process, but it’s key to keeping ideas fresh and culturally relevant. The real work is finding the balance between what’s trending and what genuinely aligns with the brand’s voice. It can be time-consuming, but when that balance clicks and the content resonates, it makes all the effort worth it.

What’s the most rewarding part of working with a team that shares your passion for textured hair and curl care?

Working with a team that shares my passion for textured hair is incredibly rewarding because there’s a shared understanding of why this work matters. Textured hair is deeply personal, and being able to collaborate with people who respect that and bring their own experiences to the table creates a strong sense of purpose. It makes the work feel intentional and truly impactful.

Outside of work, how do you like to unwind or have fun?

Outside of work, I enjoy traveling, exploring new

neighborhoods, and drawing inspiration from everyday life—fashion, music, and culture. I also make space to unplug and recharge, because those quieter moments are just as important to my creative process as the busy ones.

If you could describe yourself in three words, what would they be and why?

Visionary, collaborative, and intentional. I’m always thinking big, but I believe the best ideas come from collaboration, and I’m very intentional about creating work that feels meaningful and authentic.

Who or what inspires you—personally or professionally—to keep pushing the brand forward?

Personally, I’m inspired by people who are unapologetically themselves—especially those who’ve had to unlearn beauty standards to embrace their natural hair. Their stories remind me why this work matters. Professionally, I’m inspired by the creative community around me and the opportunity to keep evolving the brand in ways that feel honest, culturally relevant, and empowering.

Which Cantu product or launch has been a personal favorite of yours, and why does it hold a special place for you?

The Cantu Weightless Collection has been a personal favorite of mine because I had the opportunity to be involved from the very beginning—from testing the formula to working on bottle design, and ultimately introducing it to the natural hair community. One of the most rewarding parts was creating the influencer experiences around the launch. This collection felt especially exciting because it represented something new for the brand. It was designed for people who loved Cantu but felt the original line was a bit too heavy for their curl type. Seeing the community respond with excitement and finally feel seen by the brand made the entire launch incredibly meaningful for me.

If you could give one piece of advice to other leaders in the beauty industry about building a positive team culture, what would it be?

I think the most important thing is creating an environment where people feel valued and safe to share ideas. When leaders lead with empathy and trust, it builds confidence and collaboration. A positive culture comes from consistency, transparency, and genuinely caring about the people behind the work.

THE POWER OF THE PONYTAIL

Whether customers are shopping for a Valentine’s hair moment or getting ready for a Galentine’s dinner with their girlfriends, one style consistently delivers: the sleek ponytail. It’s effortless, polished, and endlessly adaptable—proof that a wellexecuted ponytail never fails. This season, the standout look customers are bringing into stores is clear: long ponytails, half-up styles, and controlled volume that elevate an outfit instantly. Clip-in extensions remain the fastest, most effective way to deliver the styles dominating social feeds and event-season inspiration.

What Customers Want Right Now

Across Valentine’s dinners, parties, and weekend events, customers are gravitating toward styles that feel sleek, confident, and polished:

• Long, smooth ponytails with natural movement

• Half-up looks that add length without heaviness

• Fuller silhouettes with clean edges and controlled volume

These styles rely on length and blend—not bulk—and that’s where the right clip-in selection makes all the difference.

Building the Look: Volume That Feels Intentional

The HH Braz Clip 7PCS BW (SKU: BRCBW142A) offers the kind of controlled enhancement customers are asking for. At 14 inches, it adds fullness and structure without overwhelming the natural shape, making it ideal for sleek ponytails and refined half-up styles.

The 7-piece set allows for strategic placement, helping customers achieve lift at the crown or added density through the length—key details that separate a basic ponytail from a styled one. For retailers, this SKU serves as a dependable option for customers who want polish that works beyond one occasion.

When Length Is the Statement

For customers who want their hair to define the look, length becomes essential. The HH Braz Clip 7PCS NW 18” (SKU: BRCNW182A) delivers a longer silhouette that instantly transforms a ponytail into a statement. Its Brazilian wave texture maintains softness and movement, ensuring the hair looks fluid rather than heavy—even at 18 inches. This makes it a natural choice for customers preparing for Valentine’s parties or special events, where the ponytail becomes a focal point rather than a finishing touch.

Effortless Options for Everyday Styling

Some customers want impact without complexity. The HH UR Clip On (SKU: URCL161A) answers that need with a streamlined solution. At 16 inches, it provides noticeable length while remaining easy to style and wear. This clip-on option is especially effective for customers looking to recreate trending ponytail and half-up styles quickly—without committing to a full set. With its universal appeal, it’s an easy recommendation for both first-time and repeat extension buyers.

Why the Ponytail Continues to Sell

The ponytail’s staying power lies in its versatility. It works across occasions, outfits, and personal styles—and clip-in extensions make it accessible to every customer who walks into your store. By positioning clip-ins as tools for achieving specific, in-demand styles, you can meet customers at the moment inspiration turns into purchase. Long ponytails, half-up looks, and controlled volume aren’t passing trends—they’re modern essentials that continue to drive traffic, conversation, and sales.

GA.MA PROFESSIONAL LAUNCHES UNIQ:

AN ALL-IN-ONE MULTISTYLER FOR ENDLESS HAIR STYLING NEEDS

GA.MA Professional, the global leader in innovative hair tools, is thrilled to announce the launch of its uniQ multistyler, an all-in-one air styling tool designed to deliver salon-quality results right at home. Sleek, powerful and built for versatility, uniQ combines advanced airflow technology with four expertly designed attachments to dry, curl, straighten, volumize and smooth hair with unmatched performance. Thoughtfully designed for accessibility at a

competitive price and optimized to work for all hair types, uniQ is compact, lightweight and redefines what a professional-grade styling tool can deliver.

GA.MA Professional’s uniQ ($279.95) delivers powerful performance with 1500W of power and a maximum temperature of 95°C, allowing you to style faster and enjoy longer-lasting results. Using the Coanda Effect, a focused stream of air gently attracts and wraps the hair around the attachment, helping to shape, smooth and set each strand. There are no clips, no tugging, just controlled, polished results. uniQ also features tourmaline-infused technology, which naturally emits negative ions when heated. These ions help break down water molecules faster, reducing drying time and leaving hair smoother, shinier and healthier looking.

Modern routines demand flexibility, from sleek and straight looks to soft curls and fullvolume blowouts. uniQ brings everything you need together in one versatile tool. With four interchangeable attachments, you have the freedom to create any style with ease. The two 32mm curlers rotate left or right to create soft,

natural curls customized to your look. The oval brush adds volume and shape while keeping frizz under control, while the dryer nozzle turns uniQ into a powerful, high-performance dryer for quick, smooth results.

uniQ is powered by an Italian-engineered digital brushless motor that reaches an incredible 100,000 RPM, producing exceptional airflow for faster styling. Despite its power, uniQ is designed with comfort in mind. Weighing just 470 grams, its compact, ergonomic build makes it easy to handle, reducing arm fatigue and giving you precise control from every angle. An Auto-Cleaning System keeps performance at its peak by reversing the motor to clear dust and debris from the filter, while the removable filter allows for quick, effortless maintenance.

With three speed settings, four temperature levels and a Cool Shot to lock your look in place, uniQ adapts seamlessly to every hair type, texture and styling goal, combining power, versatility and design in one thoughtfully engineered tool, finished with stunning light pink accents that look as good on your counter as they perform in your hands.

Because with uniQ, you don’t have to choose just one look. You can have them all.

The uniQ is available for purchase at www.gamaprofessional.us

ABOUT GA.MA ITALY PROFESSIONAL:

Founded by Mario Gardini in 1969 in Bologna, Italy, GA.MA Italy Professional is a premier global hair tools company. Known for its cutting-edge technology solutions for both professional and consumer targets, the company offers a wide range of products from flat irons to hair dryers, curling irons, shavers, clippers and trimmers. GA.MA produced the first-ever professional hair straightener and has since maintained its reputation as a trusted Italian brand thanks to its product design, development and research. Today, GA.MA Italy Professional is present in over 50 countries worldwide, with its headquarters in San Pietro in Casale (Bologna, Italy) and four production sites located in Brazil, Argentina, Italy and China. The company’s new ECO headquarters highlights its commitment to creating a green, sustainable business while staying at the forefront of new technologies. GA.MA Italy Professional upholds the quality expected from a “Made in Italy” product, focusing on reducing its climate footprint through photovoltaic systems and supporting local economic growth by generating employment.

A Classic Conditioning Treatment Gets a Modern Refresh

In the beauty industry, products are constantly evolving, but the ones that earn long-term trust are the ones that consistently deliver. Henna “N” Placenta Conditioning Treatment is a familiar favorite for many customers—one they return to because it works. With its new look and the same proven formula, the product feels refreshed while remaining comfortably recognizable on the shelf.

At its core, Henna “N” Placenta is designed to strengthen, repair, and revive dry, brittle, and lifeless hair. The formula helps replenish lost moisture, improve elasticity, and restore softness without weighing the hair down, making it suitable for all hair types and textures. It’s especially helpful for hair that has been affected by heat styling, chemical services, or everyday stress. The conditioning treatment features placenta-based conditioning agents, long valued for supporting hair strength and structure.

In-Store Tips:

One way to feature Henna “N” Placenta is by creating a Repair & Restore mini section for customers dealing with dryness, breakage, or damaged hair—common concerns in beauty supply stores. Pair the treatment with deep conditioners, masks, and basic repair tools to create a solution-focused destination. Simple messaging, such as “Helps strengthen and soften dry or damaged hair,” makes it easy for shoppers to see the benefits and positions Henna “N” Placenta as a foundational step in healthierlooking hair.

Talking Points for Customers:

• “This is a strengthening and conditioning treatment for dry or damaged hair.”

• “It’s the same trusted formula—just with updated packaging.”

• “It’s a great option if you’re coloring, relaxing, or frequently using heat.”

manufacturer PROFILE

JRL PROFESSIONAL: THE CLIPPERS THAT ARE CHANGING THE GAME

A Conversation With IVAN SUAREZ

From the trade show floor to barbershops across the globe, JRL Professional has built a reputation for tools that combine cuttingedge technology with precision craftsmanship. In this feature, Ivan Suarez, Education Manager at JRL USA Professional, takes us inside the brand’s philosophy, sharing how feedback from stylists and barbers drives innovation, and why their products have become essential for professionals who desire performance, durability, and style.

OTC Beauty: What is your role at the company, and how did you come to work with JRL Professional?

I am the Education Manager for JRL USA Professional. I met the owner about ten years ago at a trade show and we began a friendship that ultimately grew into a professional partnership.

OTC Beauty: Every brand has an origin story. How did JRL Professional get its start, and what inspired the name?

From Miami to barbershops worldwide, JRL delivers cuttingedge tools built for precision, durability, and power. Born

from a stylist’s pursuit of perfection, we engineer advanced grooming technology that makes every cut smoother and every detail sharper. JRL is more than a brand—it’s a commitment to the professionals who trust us.

OTC Beauty: If you had to describe JRL Professional in three words, what would they be — and why?

Innovative, futuristic and craftsmanship.

Innovative – JRL leads with new technology and smart design that push the industry forward.

Futuristic – Their look, performance, and engineering feel ahead of their time, setting trends rather than following them.

Craftsmanship – Each tool is built with precision and quality, giving professionals reliable, well-made equipment that the beauty/barber professional can trust.

OTC Beauty: Many brands have a “lightbulb moment” when they realize they’re onto something big. What was that moment for JRL?

I believe our real "lightbulb" moment came with the release of the FF2020 model. It exceeded every expectation we had for the clipper, and professional consumers immediately responded. Their enthusiasm was clear in the rapid surge in sales, which confirmed that we had created something truly special.

OTC Beauty: What makes JRL tools stand out from other brands on the market?

I believe what truly sets JRL tools apart from other brands is our genuine connection to the barbers and stylists who influence our development process. Their hands-on insight helps shape every product we create. Combined with our enthusiasm to think outside the box, as well as our commitment to looking far into the future, this gives us a meaningful edge over other respected brands in the industry.

OTC Beauty: What do barbers and stylists usually say the first time they try JRL tools?

Ninety-nine percent of the time, barbers and stylists are genuinely impressed by the feel and performance of our tools.

From the moment they pick one up, they immediately notice the lightweight design, ultra quiet operation, and high-level performance that define each of our products.

OTC Beauty: How does JRL listen to feedback from professionals and turn it into product innovation?

We have a department dedicated solely to customer care, and we respond to every single email or inquiry that comes our way.

OTC Beauty: What would you say to beauty supply owners who are hearing about JRL Professional for the very first time?

What are you waiting for? Where have you been? Let’s go! Don’t get left behind, bring JRL Professional into your store and experience the difference that true cutting edge technology makes. Give your customers the innovation and performance they’ve been searching for.

OTC Beauty: In your view, how does carrying JRL products help a beauty supply store stand out to their customers?

I believe that any beauty supply store carrying JRL products signals to customers that they’re modern, forward thinking, and ahead of the curve. JRL is like the Tesla of hair tools, we’ve broken away from traditional norms to deliver innovation, performance, and style that set a new standard in the industry.

OTC Beauty: If you could give beauty supply owners one tip on how to introduce JRL to their shoppers, what would it be?

OTC Beauty: Behind every brand are people who believe in what they’re building. What kind of culture have you created within JRL?

At JRL, we’ve built a culture rooted in passion, innovation, and collaboration. We encourage our team to think outside the box, push boundaries, and challenge the status quo, all while staying committed to quality and excellence. Every team member’s voice matters, and we celebrate creativity, dedication, and a shared belief in creating tools that truly make a difference for stylists and barbers.

OTC Beauty: What’s one thing about JRL Professional that would surprise beauty supply owners — something they wouldn’t know just by looking at the products?

One thing that might surprise beauty supply owners is just how much thought, research, and feedback goes into every JRL product. We involve stylists and barbers at every step of the process. Every tool is rigorously tested for performance, durability, and ease of use. What looks sleek and simple on the outside is actually backed by cutting edge, state of the art technology and a deep commitment to quality.

OTC Beauty: The barber and beauty industry is always evolving. How does JRL keep up with trends while staying true to its identity?

My tip would be to let the products speak for themselves. Give customers the chance to see, feel, and experience the innovation of JRL firsthand, highlight the lightweight design, quiet performance, and state of the art technology. Encourage shoppers to try the tools in store and demonstrate how they stand apart from anything else on the market. When customers experience the difference, the sale practically makes itself.

OTC Beauty: Who is the JRL Professional customer at heart — the kind of person you picture using your tools day-to-day?

We like to think or picture that the JRL Professional customer is a passionate, forward thinking stylist or barber who demands high performance, precision, and long lasting tools. They take pride in their craft and want equipment that helps them work smarter, faster, and better every day.

JRL stays ahead of trends by staying deeply connected to the barbers, stylists, and the culture that shapes the industry. We pay attention to what’s happening with the next generation of talent while honoring the pioneers who have been here before. By combining real world feedback with forward thinking design, we create tools that are always relevant, cutting edge, and true to the quality and innovation that define the JRL brand.

OTC Beauty: Looking ahead, what’s next for JRL — any exciting innovations or plans you can share with us?

Yes, JRL is focused on pushing the boundaries of innovation in the hair industry. We’re developing tools that combine state of the art technology with the durability and performance our customers expect, while also creating groundbreaking tools specifically for cosmetologists. Inspired by feedback from stylists, barbers, and the evolving culture, our goal is to continually raise the standard for professional tools and bring products to market that truly elevate the craft for every user.

Protected, Perfected, and Polished: Must-Have Products for Every Protective Style

Protective styles aren’t just a trend—they’re a statement of care, creativity, and style longevity. From braids and twists to locs and updos, your customers want looks that last, shine, and stay frizz-free without sacrificing hair health. This month, we spotlight the top 5 selling products designed to protect, define, and enhance every strand.

AllDay Locks Braid Gel

This maximum hold braid gel is designed to provide a strong, long-lasting hold for braids, locs, twists, cornrows, and more. It keeps styling slick, extra defined, frizz- and flake-free all day!

Wrapp-It Shine Foaming Lotion

It saves drying time, prevents hardening of the hair and hair breakage, eliminates combing discomfort for your customers and adds fantastic silky sheen instantly with Nairobi’s Wrapp-It.

Liquid Mousse

This fast drying formula instantly locks hairstyles in place, is humidity resistant, and offers a fllake free comb through with no buildup.

Wild Growth Hair Oil

This oil promotes thick, long hair growth. It can reduces blow-drying time while it softens and detangles the hair.

Mousse Def Texture Foam

MOUSSE DEF Texture Foam® brings that perfect hold without the helmet hair energy. This awardwinning foam defines curls, slicks edges, and keeps your customers style bouncing from sunrise to sunset. No crunch, no flakes, just pure texture magic.

OTC BOOK CLUB

Reset Reflect Refocus with Coloring Pages

This is your perfect companion for capturing thoughts, plans, and dreams. This beautifully illustrated notebook features lined pages with a perpetual date header, allowing you to start anytime and stay organized effortlessly. The sturdy hardback cover ensures durability, while the attached ribbon bookmark keeps your place, so you can easily pick up right where you left off. Ideal for journaling, note-taking, or planning, this notebook combines functionality with timeless style.

Stock your shelves with the best from JBS Beauty Club!

JBS Beauty Club is your premier source for professional beauty supplies. JBS offers a carefully curated selection of accessories, barber tools, and general merchandise selected for salons and barbershops. From high-quality, professional-grade products to flexible purchasing options and competitive prices, JBS helps you give your customers the products they love—while keeping your business running smoothly. Call 800-361-0786 or visit 4300 Northeast Expressway, Doraville, GA to discover the difference.

I. Purchase the required amount of the vendor’s products. Coupon

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be

on coupon purchases.

We are pleased to announce that Jinny Beauty Supply is offering special

on lotta body products. Please contact your sales representative today to take advantage of this offer.

Successis about more than talent, it’s about persistence, clarity, and building relationships that lift your career and your craft.

Mycah Chevalier

Recording Artist

reader FEEDBACK

Community Corner

Let your voice be heard!

매월 몇 가지 질문을 통해 의견을 수렴하여, 더욱 발전된 잡지를 만들어 가고자 합니다. 잠시 시간을 내시어 귀하의 생각을 공유해 주시기 바랍니다.

답변은 질문지 작성 후 저희 사무실로 보내주시거나, 이메일로 전달해 주시면 됩니다. (연락처는 본 페이지 하단을 참고해 주세요.)

What protective styling products are selling the best in your store?

Do you currently have an area offering hair care tips for protective styling?

Is there any other topic you would like to see covered in OTC Beauty magazine?

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email. Mail this form to: ( 보내실곳: )

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신

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