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What’s Your Headline? How Successful Executives Check The Pulse Of Their Leadership Practice

By Rev. Robert Turner, DMin

Your social media profile headline is nothing more than a phrase on a screen—a concise summary of your skills and expertise. But while that blurb gets you noticed, the real headline of an executive is in how they lead. The question is, what story is your leadership telling?

As an executive you know that staying attuned to the pulse of your leadership practice is essential for driving growth, innovation, and results. This means moving beyond a surface-level assessment and actively checking if your professional identity—the story you tell—is the one your team is hearing. In this article, you’ll find ways to assess your leadership practice and three practical strategies to ensure it resonates with your organization and drives success.

By Danielle Coke Balfou

Based in Memphis, Tennessee, Ampro Industries, Inc. is a leading manufacturer of personal care products for the consumer and hair care professional. Since its founding in 1947, Ampro’s stability and consistent growth has been fueled by the Ampro Pro Styl family of gels, also known as –“America’s #1 Gel” and the award-winning Shine ‘n Jam brand of products. Over the years, Ampro Industries, Inc., has continuously expanded its hair care line by adding such highly sought after products as; the beloved Shine ‘n Jam Magic Fingers™ for Braiders, the wonderful Ampro Pro Styl Olive Oil Styling Gel, and our newest line specially formulated for kids, Ampro’s Beautiful Child™. With everything from shampoos to sheens on the market, our consumers can trust that we have them covered from root to tip.

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CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Columnists: Sophia Winston

Contributors: Rev. Robert Turner, DMin

To subscribe, call us at 678-805-3291 or visit www. otcbeautymagazine.com .

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master: Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Road, Doraville, GA 30340

Tel: 770-734-9222 Fax: 678-805-3292

Self-Care is Good Stewardship

It has taken me many years of personal and spiritual growth, and plenty of ups and downs, to get to a point where I can handle stressful situations well. It hasn’t been easy, but I started small. The first habit I built was reciting a daily affirmation. Once that became routine, I added meditation, reflective journaling, and eventually daily prayer. Each practice didn’t magically erase the stress in my life, but bit by bit, it gave me tools to navigate life’s storms with more calm and clarity.

Running a business is a lot like steering a ship through unpredictable seas. Some days, the waters are calm, the sun is shining, and everything feels on course. Other days, storms appear out of nowhere with waves of deadlines, demanding customers, and endless decisions. How we navigate these storms affects not only our journey but our health. April is Stress Awareness Month, a perfect reminder that the most effective stewards of a business are those who practice good self-care.

ALLYSON LEAK EDITOR

Chronic stress chips away at patience, clouds judgment, and can steer even the most promising ventures into troubled waters.

Prioritizing your well-being is essential stewardship. Start by

recognizing your stress triggers, knowing when to take a break, and practicing one simple tool to calm yourself when stress arises. Self-care, whether it’s taking a walk, delegating tasks, or simply pausing to breathe, builds resilience, clarity, and focus. These are investments in the longevity of both you and your business. Remember, no captain can sail a storm safely if their own ship is falling apart. This is a reminder to take good care of yourself, adjust your sails when necessary, and approach challenges intentionally. You can check out “What’s Your Headline? How Successful Executives Check the Pulse of Their Leadership Practice”, an article packed with practical strategies to help you stay grounded and connected to your leadership strengths.

This month, we’re also celebrating the 2026 Jinny Expo, which marked another milestone in Jinny Beauty’s continued rise as a leader in the industry. Bringing together top beauty professionals, leading brands, and unmatched deals, the Jinny Expo created an exciting space to connect, discover, and grow.

Wishing you clarity, balance, and smooth sailing ahead.

Create a TikTok-Inspired Hydration Station:

Tips to Boost Natural Hair Product Sales This Spring

Spring is the perfect time for natural hair shoppers to refresh their routines and for you, it’s a chance to get creative with your marketing. One of the easiest ways to do this is by setting up a TikTok-inspired Hydration Station in your store. These beauty stations bring together TikTok inspired natural trends with products for hydration, styling, and protection in a fun, hands-on display.

Hydration Heroes

Think of this as the heart of your station. Feature leave-ins, curl creams, and masks that restore moisture and fight frizz in humid weather. Let shoppers test products on sample strands to see beforeand-after results, or take home mini testers. Adding fresh flowers to the table instantly gives it a springtime feel and makes the station more inviting. Simple signage with hashtags like #FrizzFreeSummer

or #MoistureMatters can even encourage shoppers to post their looks on social media.

How to Set Up Your TikTok-Inspired Table

Mirrors: Line up a few small mirrors so shoppers can see their curls as they try products. Adjustable or tabletop mirrors let multiple people experiment at once without waiting.

Testers: Use sample jars, mini bottles, or disposable applicators for every product. Label each tester clearly with hair type tips or seasonal benefits. Include a small before-and-after photo board so shoppers immediately see the results.

TikTok Hair Look Frames: Display mini frames featuring trending TikTok hair looks—curls, twists, buns, and protective styles right on the table. These act as inspiration and show shoppers how the products can help them achieve fun, seasonal styles.

Trending Products Front & Center: Highlight your most eyecatching items with bold packaging, fun scents, or bright labels. Rotate products weekly to keep things fresh and engaging.

Interactive Fun: Add QR codes linking to short product tutorials. Encourage shoppers to film their own hair transformations—like mini TikTok clips—right at the station.

Organized Zones: Divide the table into Hydration Heroes, Lightweight Stylers, and Sun & Heat Protectors so shoppers can easily find what they need. Simple signage can show how to mix and match products for the season or how to use one complete system.

Reward Sharing: Offer a small discount, free sample, or loyalty points for shoppers who post their clips online with your store hashtag.

Why This Works

Setting up a TikTok-inspired Hydration Station doesn’t have to be complicated. Once it’s up, you can leave it for the entire spring season. Shoppers can see, touch, and film results while discovering new ways to care for their curls. It’s an easy way to encourage multiple product purchases, increase loyalty, and make your store feel like a vibrant, interactive destination.

marketPLACE

Bloom Into Beauty: Top Essentials for Your Customers

These products are crafted to enhance every curl, coil, and wave—bringing softness, shine, and vitality without weighing down your customers hair. From effortless styling to everyday care, each item helps your customers hair look and feel its healthiest, so their natural texture can truly flourish.

Batana Oil Spray Treatment

Experience the transformative power of this 100% pure and natural, certified Batana Oil enriched with Biotin, and Rosemary. This very easy to apply spray rejuvenates hair and scalp without the oily or greasy look or feel. Your customers will see the difference as their hair becomes softer, fuller, and more vibrant, while maintaining a lightweight, healthier texture.

Difeel Biotin Styling Cream

Difeel Biotin Styling Cream is a weightless, proteinenriched formula designed to deliver flexible hold, boosted volume, and a healthy dose of pro-growth nourishment. This versatile cream works beautifully across all hair types, helping to shape and define your customers style without stiffness or buildup.

Deep Moisture + Strengthening Leave-In Conditioner

ORS Unapologetic Deep Moisture + Strengthening Leave-In Conditioner is a powerhouse formula with a lightweight feel that combines thirstquenching hydration with rich moisture and a double dose of strength. Made with Batana Oil and their proprietary ORS ProLength Blend, this luscious leave-in checks all the boxes— moisture, detangling, strength, frizz control, curl protection, shine, and an indulgent fragrance that lingers subtly to remind your customers that they are strong, bold and unapologetic. All this plus it helps support healthy growth.

Shine ’n Jam® Conditioning Gel Extra Hold

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Precision & Power: Essentials for the Modern Man

Your customers can step up their grooming game with tools and products designed for precision, performance, and classic style. From high-speed clippers to iconic barbershop scents, every item delivers clean lines, effortless fades, and a confident finish.

Recon™ Clipper

Recon™ Clipper puts power and precision front and center. The Recon Clipper’s high-speed vector motor and adjustable DLC-coated Phaze™ blade make quick work of bulk while delivering clean fades and tapers, all with long-lasting cordless performance and customizable style. Paired with the Recon Trimmer— featuring a fast vector motor and DLC-coated T-blade—this duo handles crisp detailing, smooth blends, and sharp lineups with ease.

Clubman Musk After Shave Cologne

Every clean shave deserves a confident finish. For generations, Clubman Musk Aftershave has been that final splash, the moment when the shave story is complete. With its timeless musk base and warm geranium notes, Clubman brings the classic barbershop scent into today’s world. It’s familiar yet fresh, traditional yet undeniably masculine. But this isn’t just about skin. Clubman Musk’s signature scent and soothing formula also refreshes towels, linens, and capes keeping the entire Barber shop smelling sharp and feeling professional.

Clubman Whiskey Woods Spray

This carefully crafted formula not only calms razor burn, tones skin, and heals minor nicks but also brings that same fresh, classic barbershop scent to your customers essentials. They can use it on towels, linens, and capes to keep their workspace smelling crisp, clean, and professional.

the trend Report

7Steps to Sell the Perfect Curl Routine

Curly hair products are more than a trend, they’re a growing market with highly engaged customers who are willing to invest in the right routine. Use this 7-step routine as a blueprint for merchandising, customer talking points, and cross-selling. By presenting products as a complete curl system, you establish your store as a go-to destination for curl care.

Step

1: Detangle with Care – Sell the Brush

What to merch: Wooden detangling brushes, paddle brushes designed for curly hair.

Customer talking point: “Start your curl routine with gentle detangling to prevent breakage and frizz. This brush is perfect for working from root to tip.”

Placement tip: Position brushes near shampoos and conditioners, or create a “First Step” curl display.

Step

2: Section Hair – Sell the Comb

What to merch: Fine-toothed sectioning combs, rat-tail combs. Customer talking point: “Sectioning makes styling manageable, ensuring every curl gets product and attention. These combs are great for precision.”

Placement tip: Display next to detangling brushes and hair clips for easy cross-selling.

Step

3: Apply Curl Cream – Sell the Styling Product

What to merch: Curl-defining creams and styling gels. Customer talking point: “Finger-style each curl with a defining cream for natural, bouncy curls. Avoid combs or brushes at this stage for best results.”

Placement tip: Highlight as the hero product of your curl routine display. Pair with sectioning tools for visual guidance.

Step

4: Layer in Leave-In or Serum – Upsell Moisture & Shine

What to merch: Lightweight leave-in conditioners, curl serums, and frizz-fighting oils.

Customer talking point: “Layering a leave-in or serum locks in moisture and gives curls a polished, frizz-free finish.”

Placement tip: Place next to styling creams with signage showing “Step 4: Lock in moisture.”

Step

5: Diffuse Dry – Sell the Tool

What to merch: Hair dryers with diffuser attachments.

Customer talking point: “Diffusing sets curls without disturbing the pattern, giving volume and bounce while reducing frizz.”

Placement tip: Pair with styling creams and leave-in products for a ‘Dry & Style’ section.

Step 6: Accessories – Sell the Extras

What to merch: Hair clips, headbands, hair ties.

Customer talking point: “Styling accessories help keep curls in place while drying and can add a fun finished touch.”

Placement tip: Place alongside styling products as “Step 6: Style & Accessorize.”

Step 7: Finish & Fluff – Sell the Finishing Spray

What to merch: Lightweight finishing sprays, curl refreshers, shine mists.

Customer talking point: “Finish with a light mist for added shine, volume, and long lasting curls.”

Placement tip: Feature at the end of the curl routine display, reinforcing the ‘Complete Curl System.’

BY REV. ROBERT TURNER, DMIN

What’s Your Headline?

Strategy #1: Assess the Tone of Your Leadership

One of the first strategies to check your leadership pulse is to assess the tone you’re setting in your organization. As you go through these checkpoints, ask yourself: Is the overall tone generally positive, negative, or neutral?

• Check Your Emotional State: The narrative of your leadership begins within you. The emotional dynamic you set into motion is often a mirror of your own internal state and has a wide-reaching influence on your team. A headline of calm resilience finds its starting point in your own self-awareness.

• Check Communication Style: Your communication patterns are a major part of your professional brand. Do you deliver clear, empathetic messages and engage in active listening, or is your style unthoughtful and ambiguous, hiding behind jargon? Beyond words, your non-verbal cues—from your facial expressions to posture—are also telling a story. Your presence is a powerful aspect of your executive headline, signaling approachability or detachment.

• Check Feedback: To know if you’re telling the story you think you are, you must seek candid, unfiltered feedback. To get an accurate picture of your organizational impact, create safe channels for individuals to share their honest opinions of your leadership.

Strategy #2: Select Your Power Verbs

Your communication patterns are a major part of your professional brand.

Once you’ve assessed your tone, the next step is to explore the verbs being used to communicate and animate your executive headline. Strong action verbs signal what you do, how you do it, and the impact or reach you’ve had. They tell the story of what motivates you and why people should take inspiration from you and align with your vision.

• Show Your Impact: Verbs like transformed and cultivated tell a story of your influence and success, suggesting your presence as a force for growth and development.

• Define Your Leadership Style: A verb like mentored shows a people-centric approach, while pioneered highlights carving new paths towards innovation, suggesting your presence as a force for strategy and vision.

• Communicate Your Professional Identity: Verbs like delivered and optimized communicate who you are as an action-oriented leader, suggesting your presence as a force for organizational performance.

• Check “Grapevine Talk”: The informal conversations that happen in your absence reveal how people are truly reading your headline. Is this dialogue filled with disenchanted vitriol or grievances, or is it focused on problem-solving and new ideas?

Strategy #3: Chart Your Course

Once you’ve assessed your tone and animated your professional identity with strong action verbs, the final step to check your leadership pulse is to consider the direction of your headline. What story is your leadership telling, and where is it guiding your organization? To answer that, focus on these key aspects of your leadership’s direction:

• Your Headline Is a Guidepost: After assessing your tone and energizing your identity with action verbs, your headline should act as a navigation system. This system plots the coordinates to help your team understand the “why” behind their work, pointing organizational members toward a shared objective.

• Communicate the Vision: The story your leadership tells must consistently communicate the organization’s mission, values, and vision. This requires you to visibly reinforce the direction through decisions, resource allocation, and communication, ensuring that words align with actions.

The story your leadership tells must consistently communicate the organization’s mission, values, and vision.

• Align Your Identity with Your Destination: To avoid confusion and establish trust, your professional identity must align with your ultimate destination. If your headline emphasizes continuous learning, your leadership story must embrace training and development programs and professional mentorship and coaching. Ask yourself: “Am I creating a culture of learning where problems are seen as learning opportunities, not just issues requiring immediate execution?

Final Words

By actively implementing these strategies, you are doing more than just taking control of your professional identity—you are intentionally writing your headline. This journey begins by setting the right tone and using powerful verbs to guide the direction of your headline. The process of regularly checking the pulse of your leadership practice ensures that the story you want to tell is the one your organization is hearing and experiencing every working day.

Meet Rev. Dr. Robert Turner

Rev. Dr. Robert Turner, PCC, BCC is a speaker and consultant that works with executives who want to intensify their leadership brilliance and success. Leveraging his 30+ years of experience, his clients pivot to a mindset of clarity and confidence so they continue to produce and collaborate at extraordinary levels. Learn more please visit ExecutiveCoachTurner.com.

A Day in the Life with Kalim Kalla: Curating Community-First Beauty at M&M Products

For Kalim Kalla, Marketing Manager for Bump Patrol and Sofn’free, every day is a balancing act between legacy and innovation. From tracking trends across the United States and the Caribbean to supporting independent OTC retailers, Kalla focuses on building programs and products that truly resonate within the communities they serve. In this day-in-the-life, he shares the moments that make his work both challenging and deeply rewarding.

OTC Beauty: What’s your name, title, and role at the company?

I’m Kalim Kalla, Marketing Manager for Bump Patrol and Sofn’free across the United States and the Caribbean. I oversee brand strategy, channel marketing, and how we show up at every level — in store, online, and in culture.

OTC Beauty: What is the company’s mission, and how does it drive what you do?

The mission is to build something that sustains itself within a community — not just move product. There’s a difference between a brand that exists to sell and one that exists to contribute. We want people to feel better about themselves consistently, and we want our retail partners asking the same question about their stores: what are we actually building here that keeps us relevant when Amazon is one click away?

OTC Beauty: What inspired you to pursue a career in the beauty and hair care industry?

The complexity of it. The consumer is more informed than ever, trends move fast, and the gap between what’s marketed and what actually works has never been wider. Working with brands that have decades of proven efficacy behind them — that’s a different kind of challenge, and a more meaningful one.

OTC Beauty: Can you walk us through a typical day at work? What’s the first thing you do when you get to the office?

I start by reading the market — what’s moving in our channels, what consumers are saying, what’s happening with our Caribbean partners. Then it’s balancing two things at once: protecting what built the brand equity and figuring out how to stay current without chasing every trend. That tension is real every day- how to stay relevant and break through the fake noise.

OTC Beauty: How do you prioritize your tasks and responsibilities during the day?

By impact and timing. A missed retail window costs you. I also stay close to what’s happening at store level — OTC owners are dealing with real pressure right now, and understanding that shapes how we show up for them and where we have to innovate.

OTC Beauty: What’s your favorite part of the day at work, and why?

challenge is doing that without losing the OTC store relationship, which is foundational to us. We’re also expanding Bump Patrol across the Caribbean, where the demand is strong and the quality supply isn’t keeping up.

OTC Beauty: What’s your favorite product, and how do you incorporate it into your daily routine?

In a category full of claims, efficacy is still the only thing that matters at the end of the day.

When something clicks strategically. A retailer telling us a program we built drove real movement. Early traction in a new market. This work is genuinely hard, so when it connects it means something.

OTC Beauty: Can you share an exciting project or initiative you’re currently working on?

We’re relaunching Sofn’free with a clear point of view — updated formulations, DTC-first strategy, content built for how Gen Z actually discovers products. The goal is to build where the attention is and then drive that attention to the storefront level. Everybody wants more foot traffic, how can we contribute to driving that. The

Bump Patrol Original Strength, every morning. In a category full of claims that don’t hold up, a product that does exactly what it says is something you don’t take for granted. When I shave I get irritation and bumps–as a result I opted not to shave very often. No matter what, if I leave the barber or shave at home I always apply Bump Patrol Aftershave to my neck, back and front.

OTC Beauty: How do you stay inspired and keep the creative energy flowing throughout your workday?

I pay attention to what’s working outside of beauty. And I think a lot about technology — you either adapt with it or it starts to leave you behind. That’s as true for independent retailers as it is for brands. The stores staying connected to their customers digitally are the ones that will still be thriving.

OTC Beauty: How would you describe the company culture, and how does it influence your approach to your work?

We take the long view. M&M Products has seen trends come and go and understands that efficacy and trust are the only things that actually sustain a brand. That perspective is what keeps us from chasing noise.

Kalim Kalla, Marketing Manager for Bump Patrol and Sofn’free, U.S. & Caribbean. Legacy brands in a fast-moving market — it’s a specific kind of challenge.

OTC Beauty: How does collaboration and teamwork factor into your daily routine?

It’s constant. What I’ve learned is that OTC store owners know their consumers better than anyone. When we have real conversations with them — not just sell-in presentations — we learn things that make our brands and our brand innovation more relevant to the consumer.

OTC Beauty: Can you share any habits that help you stay balanced, motivated, and productive?

Protect your mornings. Do the focused work before the reactive work takes over. And be honest about what isn’t working — in

marketing, attachment to a direction you’ve invested in is a real liability.

OTC Beauty: Looking ahead, what are you most excited about for the future in the coming year?

The shift back to legacy brands. Consumers are getting tired of products built for a viral moment that don’t deliver. There’s real momentum behind brands with history and proven formulas — and that’s exactly where Bump Patrol and Sofn’free sit. I’m also looking forward to deeper conversations with OTC owners about what community-first retail actually looks like. Our beauty supply culture has a rich history — the question is what we’re each doing to preserve it and build on it.

OTC Beauty: After a busy day, how do you unwind and recharge?

Disconnect early. Good food, real conversations, some quiet. The work is better the next day when you’ve actually stepped away from it.

OTC Beauty: What’s the most rewarding part of your job?

When it lands where it matters. A barber telling us Bump Patrol changed the experience in his chair. A store owner who moved product because of a program we built together. That’s the measure of whether any of this is actually working.

Over five decades in ethnic personal care. Before most of today’s trends existed, M&M Products was already on shelf.

Where a Sofn’free relaunch gets built and a Caribbean expansion gets mapped. Legacy brands require creative work — the story has to be earned.

Stepping away is part of doing the work well. Recharge, reset, show up better tomorrow.

Real alignment happens in rooms like this. Brand strategy, retail support, market positioning — it takes conversation, not just decks.

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Art Emm

Director of Purchasing

The 2026 Jinny Expo marked another milestone in Jinny Beauty’s continued rise as a leader in the beauty industry, delivering an even more dynamic and impactful experience than ever before. Bringing together top beauty professionals, leading brands, and unmatched deals, the Jinny Expo created an exciting space to connect, discover, and grow. This year’s success is a true reflection of the exceptional leadership of CEO and President, Eddie Jhin, whose vision continues to drive innovation and excellence, along with the incredible dedication and hard work of the entire Jinny team who make this event possible year after year. Art Emm, Director of Purchasing, offers perspective on the event’s evolution, vendor partnerships, and the reasons attendees keep coming back year after year.

Q&A

The show has evolved from “The Big Show” to the “Jinny Expo.” What inspired the name change, and what does it represent for the future of the event?

Art Emm: There comes a time when there is a need for improvement or an upgrade in all things. It was time for us to take our shows up a notch. Our event is not just a show it is an exposition bringing the best vendors, the best new items, and the best deals to our customers.

How has the event grown over the years, and what can attendees expect that feels new or different at each Jinny Expo?

Art Emm: Every year we have made improvements to our events from the layout and design, vendors we invite, incentives, and promotions for our customers.

The Jinny Expo brings together vendors and store owners in a big way—how do you make those interactions meaningful and impactful for both sides?

Art Emm: Our events give the vendors an opportunity to meet and interact with stores owners to find out what is going on in the industry and what their needs and wants are. Our events give our customers the opportunity to learn about

new items, new trends, and to socialize and interact with other store owners to learn more about their business.

There are many trade shows in the industry—what makes the Jinny Expo stand out?

Art Emm: We are the pioneer of the trade show in this Multicultural/Ethnic industry and we continue to lead the way with unparalleled vendor participation and education, customer deals, incentives, and gifts.

What product categories or trends are you seeing gain the most momentum right now, and how is the Jinny Expo showcasing them?

Art Emm: Right now, we are seeing the styling category growing the most with braiding and oils leading the way as well as braiding hair. We make sure we have the industry leaders in those categories at our events including JBS Hair, which is growing very rapidly.

As the Jinny Expo continues to grow, what’s your vision for the future of these events?

Art Emm: As we always do, we will continue to improve our events each year. Always looking for new ways to set us apart and help our vendors and our customers grow their business.

MIAMI, FLORIDA

The Jinny Expo in your city brought incredible energy—what were some of the standout moments or highlights from this year’s show?

One of the most impressive aspects of this year’s Jinny Expo was the overall energy and high level of engagement throughout the event. From the moment the doors opened, there was a strong influx of customers, and the venue quickly became vibrant and dynamic. At many of the popular booths, consultations and order placements were happening simultaneously, which was particularly impressive. In addition, the participation of international customers stood out. Having traveled specifically for the Jinny Expo, they showed strong purchasing intent, which clearly demonstrated that Jinny Expo has evolved beyond a local event into a global business platform.

Lan Wilkerson

Sales Manager, Miami Branch

The Jinny Expo in Miami delivered an electric atmosphere, with packed aisles, active booths, and buyers ready to do business. From local store owners to international attendees, the show highlighted Jinny’s expanding global reach. Lan Wilkerson offers a closer look at the impact and momentum behind this year’s event.

How did the turnout and engagement from store owners and vendors in your region reflect the strength of the Jinny Expo?

Throughout the event, all vendors were constantly busy with customers and had little to no downtime. This clearly shows that both customers and vendors were highly engaged, and that interactions at the show translated directly into real business. It demonstrates that the Jinny Expo goes beyond being just a trade show and serves as a powerful platform that delivers tangible results. I also believe this is something only Jinny could make happen.

From your perspective, what makes the Jinny Expo different from other trade shows in the industry?

From my perspective, I have not really seen or heard of other trade shows being as successful, so it is difficult to make a direct comparison. That said, the strength of the Jinny Expo lies in its exceptionally strong and unique deals. Customers place high-volume orders directly at the show, and those orders immediately translate into real business results.

I believe this is a true competitive advantage that only we can offer.

What opportunities or advantages did attendees gain by participating in the Jinny Expo in your city?

I believe it provides a strong competitive advantage for attendees. They are constantly competing with other stores and businesses in their market, and through the Jinny Expo, they are able to secure products at more competitive prices and attract more customers as a result. Ultimately, the Jinny Expo offers a valuable opportunity for attendees to strengthen their position and gain an edge in the market.

After the success of this show, how do you see the Jinny Expo continuing to grow and raise the standard in the industry?

I believe there is no other show in the industry that can surpass the Jinny Expo.

The Jinny Expo goes beyond being just a trade show and will continue to set the standard and direction for the industry.

The Jinny Expo in your city brought incredible energy—what were some of the standout moments or highlights from this year’s show?

As you mentioned, I believe the recent Jinny Expo show provided a certain boost to the local economy. To attend the show on Sunday, visitors from out of state traveled here as early as Friday or Saturday. Consequently, I believe that helped businesses such as local restaurants and hotels which benefited throughout the weekend. Several of my friends who run restaurants mentioned that despite the sluggish economy, business was brisk during the weekend of the Jinny Expo.

How did the turnout and engagement from store owners and vendors in your region reflect the strength of the Jinny Expo?

Brian Oh

Director of Sales

The level of engagement and enthusiasm shown by vendors and attendees at our annual Jinny Expo is unrivaled within the industry. Attendees leave satisfied, having secured exclusive deals and prizes available nowhere else, while vendors gain a valuable opportunity to attract potential customers by showcasing their latest releases as well as upcoming products to an audience. Furthermore, for vendors participating for the first time, the Jinny Expo serves as an invaluable occasion to engage directly with numerous customers and introduce their products. For these reasons, I believe the annually increasing number of visitors is the strength of the Jinny Expo.

The Jinny Expo in Atlanta brought strong energy and economic impact to the region, drawing attendees from across the country. With packed venues and vibrant local business activity, the show proved to be a major success. Brian Oh shares his perspective on this year’s standout event.

From your perspective, what makes the Jinny Expo different from other trade shows in the industry?

The deals mentioned above is something that only the Jinny Expo can offer and indeed it is made possible precisely “because” it is the Jinny Expo. I also believe that our distinct focus on ensuring our guests receive the maximum possible benefits sets us apart from other trade shows.

What opportunities or advantages did attendees gain by participating in the Jinny Expo in your city?

In terms of opportunities as previously mentioned, I believe there is a distinct advantage, the chance to purchase a wide variety of new items including those that are typically too expensive to buy in large quantities and at affordable prices.

After the success of this show, how do you see the Jinny Expo continuing to grow and raise the standard in the industry?

Setting Jinny Expo aside for a moment, our company Jinny stands at the very pinnacle of the industry. We have been growing continuously up to this point, we continue to grow today and we will continue to do so in the future. The Jinny Expo has undeniably elevated the industry standard and we will continue to lead the way moving forward. The Jinny Expo will serve as an extreme model and true role model of others to follow.

The Jinny Expo in your city brought incredible energy—what were some of the standout moments or highlights from this year’s show?

In Chicago, show orders were clearly higher than last year. One memorable scene was seeing customers sit together and review the show book and share good deal information. Many customers also attended with their families, creating a positive atmosphere. Andis created strong excitement with both lottery events ($1,500 free items) and attendee-only free deals, helping stores fill empty shelves.

How did the turnout and engagement from store owners and vendors in your region reflect the strength of the Jinny Expo?

Turnout was strong, with more accounts than last year, including new accounts. Many customers traveled long distances and gave up part of their weekend to attend the Sunday show, showing the strong value of the Jinny Expo and its deals. Although shipments were delayed due to many orders, the strong deals make the wait worth it.

Hannah Lee

Sales Manager, Chicago Branch

In Chicago, the Jinny Expo brought together a highly engaged crowd, with customers arriving prepared and ready to buy. The show floor buzzed with activity, standout deals, and memorable vendor moments. Hannah Lee offers insight into what made this year’s event stand out.

From your perspective, what makes the Jinny Expo different from other trade shows in the industry?

The Jinny Expo focuses on real buying, not just browsing. One key difference is that show deals are shared in advance, so customers come prepared after reviewing the show book. Our sales team also studies the deals ahead of time and provides clear advice, guiding customers to the right vendor booths. The prepared and professional support helps increase order volume and sets the Jinny Expo apart from other trade shows. Another important difference is that Jinny Expo deals continue for about two months after the show, allowing customers to build orders over time, unlike many competitors that offer deals only for a short period.

What opportunities or advantages did attendees gain by participating in the Jinny Expo in your city?

Attendees gained access to strong exclusive deals, new products, additional discounts and prizes. They could compare many options in one place and speak directly with vendors. The advantage was not limited to the show days. Our deals continued through the end of April, giving customers more time to build orders and manage inventory more effectively.

After the success of this show, how do you see the Jinny Expo continuing to grow and raise the standard in the industry?

To continue growing, it will be important to maintain strong partnerships with major and popular vendors and continue offering competitive deals. Expanding vendor – led events and attendee-only benefits like Andis could further increase participation. Some deals required large quantities, which made it difficult for smaller stores to try new items. Lowering minimum quantities on selected deals could help increase participation. In some cases, customers received wrong information about deals. Better training for vendor staff could help prevent confusion. In conclusion, strong deals bring customers in, but a good experience keeps them coming back. The Jinny Expo should continue to offer strong deals while creating an enjoyable experience that encourages repeat attendance.

ON-THE-GO STYLING MADE EASY: ECO

STYLE OLIVE OIL STYLING GEL – 2 OZ

Travel Size

ECO STYLE Olive Oil Styling Gel is a long-time favorite among stylists and consumers alike, and now it’s available in a convenient 2oz travel size. Designed for life on the go, this compact version delivers the same trusted performance as the original formula while making it easy to keep your favorite styling essential in your bag, gym kit, or carry-on.

As part of the #1 Styling Gel Brand*, ECO STYLE Olive Oil Styling Gel is formulated to provide long-lasting hold, brilliant shine, and reliable control without weighing hair down. The formula features olive oil, an ingredient known for helping support moisture and shine, making it ideal for styles that need both hold and healthy-looking finish. Whether creating sleek ponytails, polished edges, defined curls, or sculpted styles, the gel helps keep hair looking smooth and styled throughout the day.

The 2oz format is perfect for consumers looking for portability and convenience. It’s TSA-friendly for travel, easy to toss into

a purse or styling kit, and ideal for quick touch-ups throughout the day. This size is also a great entry point for new shoppers who want to experience the performance of ECO STYLE gels before committing to a larger jar.

In addition to dependable hold, the formula offers styling benefits consumers can feel good about.

ECO STYLE Olive Oil Styling Gel contains no alcohol added and is dermatologist-tested, helping consumers feel confident incorporating it into their regular hair routines. The lightweight gel texture spreads easily through the hair and provides reliable hold without flaking or buildup when used as directed.

For consumers who love polished, controlled styles but need flexibility in their routine, ECO STYLE Olive Oil Styling Gel 2oz offers a convenient way to achieve salon-worthy looks anytime, anywhere.

*NielsenIQ period ending 1/31/2026.

Skala Brasil: Curated Care for Every Texture

Tarik Mohallem, President of Skala International, shares how Skala Brasil became Brazil’s leading hair care brand and why its vibrant, performance-driven products are resonating with consumers worldwide. From innovative formulas and inclusive messaging to social media momentum, Mohallem explains how Skala has built a complete hair care system that meets the needs of textured and multi-textured hair while making quality products accessible to everyone.

Skala Brasil is the #1 hair care brand in Brazil. What key factors helped the brand achieve that level of success in the Latin American market?

Skala’s success in Brazil is driven by a combination of strong partnerships, disciplined execution, brand equity, and an unmatched value proposition. First, the brand has built strategic, highperforming partnerships across distribution and retail, ensuring consistent availability and strong alignment with key market players. Second, Skala is deeply focused on in-store execution with a “sellout” mindset. The priority has always been product rotation, consumer takeaway, and repeat purchase not just initial sell-in. This creates sustainable growth at the shelf level. Third, Skala has invested heavily in brand building, creating an emotional connection with consumers through inclusive messaging, vibrant identity, and relevance to textured and multi-textured hair needs. Finally, the brand delivers an unbeatable consumer value equation, combining large formats, high-performing formulas, and accessible price points. This balance of quality and affordability, supported by continuous innovation, has made Skala a staple in households across Latin America. Together, these pillars : partnership, execution, brand strength, and value—are what have enabled Skala to scale and maintain its leadership position in Brazil.

Many U.S. consumers currently recognize Skala primarily for its treatment jars. How would you describe the full Skala hair care system beyond treatments?

While the treatment jars are the entry point for many consumers, Skala is a complete hair care system designed to support the full regimen from cleansing to styling.

The portfolio includes:

• Shampoos and conditioners for daily maintenance

• Treatment creams for deep hydration and repair

• Leave-ins and styling products for definition and manageability

What makes Skala unique is its multi-functional approach—many of our treatment creams can also be used as leave-ins or co-washes, giving consumers flexibility while simplifying the routine. Ultimately, Skala is not just a treatment brand, it is a regimen-based system built for consistency, performance, and ease of use. In addition we have a regimen for every hair type.

Skala offers more than 100 SKUs across different hair care categories. How do the various collections work together to create a complete hair care routine for customers?

Each Skala collection is designed around a specific hair need,

allowing consumers to build a customized routine while still staying within the brand.

For example:

• A consumer may cleanse with a hydration-focused shampoo

• Treat with a nutrition or reconstruction mask

• Finish with a leave-in for styling and protection

Because the formulas are designed to be complementary, consumers can mix within or across collections depending on their hair condition at any given time. From a retail perspective, this creates a strong “wardrobing” effect, where customers purchase multiple SKUs at once, increasing basket size and repeat visits.

The Fruitastic line has quickly become a favorite among consumers. What makes this collection stand out, and why has it resonated so strongly with shoppers?

Fruitastic stands out because it combines performance with a highly engaging sensory experience.

The collection features:

• Fruity, vibrant fragrances

• Bright, eye-catching packaging

• Lightweight, hydrating formulas suitable for everyday use

• Reconstruction strengthens the hair fiber, reducing breakage and supporting growth retention

For consumers with type 3 and 4 hair, these needs are not occasional; they are ongoing. Skala’s system allows customers to rotate between these pillars depending on their hair condition, creating a balanced and sustainable routine.

Skala is known for its large treatment jars and accessible price points. How does the brand deliver strong value while maintaining quality formulas?

Skala’s value proposition is built on efficiency at scale. By producing in large volumes and offering larger pack sizes, the brand reduces cost per use while maintaining high-quality formulations. At the same time, Skala focuses on ingredient-driven formulas that deliver performance without unnecessary complexity. This allows us to offer consumers a product that feels premium in performance, while remaining accessible in price, which is critical for high-frequency users.

It resonates strongly with younger consumers and first-time users because it feels fun, accessible, and easy to understand, while still delivering real results. At shelf, Fruitastic acts as a traffic driver; it captures attention, invites trial, and often leads consumers to explore additional Skala collections.

Skala’s core focus is hydration, nourishment, and reconstruction. How do these three pillars address the needs of customers with textured hair types, especially types 3 and 4?

These three pillars directly align with the primary needs of textured hair:

• Hydration restores moisture, which is essential for curl definition and softness

• Nourishment replenishes oils and nutrients that help reduce frizz and improve manageability

The brand’s vibrant and colorful packaging creates a strong shelf presence. How important is visual merchandising and packaging in attracting consumers inside beauty supply stores?

Packaging is extremely important, especially in the beauty supply environment where consumers are making quick decisions at shelf.

Skala’s packaging is designed to:

• Stand out from a distance

• Clearly communicate benefits and hair needs

• Create a brand block that is easy to shop

The bold colors and large formats naturally draw attention, and when merchandised together, they create a strong visual impact that helps drive both trial and conversion.

Skala has experienced over 500% sales growth since 2023. What do you believe is driving this rapid increase in demand?

The growth is being driven by a combination of consumer discovery,

digital momentum, and strong retail performance. As more consumers discover Skala through social media and word-of-mouth, demand has accelerated significantly. At the same time, retailers are seeing high velocity and repeat purchases, which leads to expanded shelf space and distribution. Additionally, the brand’s ability to deliver value, performance, and variety makes it highly competitive in today’s market, particularly as consumers look for quality at accessible price points.

Skala has built a powerful online community with millions of followers and the “SkalaLovers” influencer network. How does this digital momentum translate into in-store sales for retailers?

Digital momentum plays a direct role in driving in-store traffic. Consumers often discover Skala online—through influencers, tutorials, and user-generated content and then go into stores specifically looking for those products. This creates a pull effect, where demand is already established before the consumer enters the store. For retailers, that means:

• Faster sell-through

• Higher conversion rates

• Increased repeat purchases

In many cases, social media acts as the first touchpoint, while the beauty supply store becomes the point of purchase.

In addition, we support retailers with product knowledge so they can confidently guide consumers. Our goal is to ensure that both store owners and shoppers can easily understand what the product does and how to use it.

Education is key for retail success. What are some ways store owners can help customers understand which Skala products work best for their hair type and needs?

Store owners play a critical role in driving success at shelf.

Some effective strategies include:

• Grouping products by benefit (hydration, nutrition, reconstruction)

• Training staff to ask simple questions about hair type and concerns

Some of the product labels are currently in Portuguese. How is Skala working to improve product education for both consumers and beauty supply owners?

As Skala continues to expand globally, improving accessibility and education is a key priority.

We are actively working on:

• 100% of all our packaging has English labels

• Same names on the packaging are in Portuguese to preserve brand identity and Brazilian roots

• Clearer benefit communication on pack

• In-store educational materials and digital content

• Highlighting top sellers and recommended routines

• Using testers or visual guides when possible

Because Skala is designed to be easy to understand, even simple guidance can significantly increase conversion and basket size.

Skala’s motto is “Beauty is not a privilege — it’s universal.” How does this philosophy shape the brand’s approach to product development, accessibility, and global expansion?

This philosophy is at the core of everything we do.

It means creating products that are:

• Accessible in price

• Inclusive in formulation

• Relevant across diverse hair types and cultures

As we expand globally, our focus remains on delivering high-quality hair care that is available to a wide range of consumers, not just a select few. For Skala, beauty is not about exclusivity, it's about empowering more people to care for their hair with confidence, regardless of background or budget. Obrigado por sua leitura means Thank you for your reading in Brasil.

Shelf-Worthy Selections: Premium Products for Every Hair Need

Rooted in natural ingredients like flaxseed, shea butter, and coconut oil, Aunt Jackie’s products are free of sulfates, parabens, and mineral oil—making them a top choice for health-conscious shoppers. The line includes targeted solutions that cleanse, hydrate, define, and protect natural hair, offering something for every stage of a curly hair routine.

Scratch

Free Zone Itch & Tension Treatment

Are your customers tired of patting?! They can soothe the itch and relieve tightness with Aunt Jackie’s Braid + Twist Scratch Free Zone Itch & Tension Treatment Serum. It’s made with a blend of high-quality oils and Witch Hazel, known to calm irritated scalp and soreness. This soothing serum will nourish dry, itchy scalp. Protein-rich Biotin reveals the natural beauty in hair and lavish Honey supports moisture retention for braids, twists, and locs.

Curl La La Defining Curl Custard:

A must-have styler that delivers longlasting hold and definition for twistouts, braid-outs, and wash-and-go styles. It’s lightweight and easy to use.

Don’t Shrink Elongating Curling Gel: Powered by flaxseed and wheat protein, this gel defines curls and reduces shrinkage without crunch or flakes—making it a best-seller among naturalistas seeking elongation and shine.

Quench Moisture Intensive Leave-In Conditioner: Infused with marshmallow root and shea butter, this creamy leave-in deeply hydrates and detangles dry, thirsty curls.

Coco Wash Coconut Milk Conditioning Cleanser: Aunt Jackie’s amazing Coco Wash Coconut Milk Conditioning Cleanser will leave your customers hair clean and free of impurities, while keeping the hair soft and hydrated. Coconut Milk has been used throughout the ages to help hydrate hair and treat dry hair and scalp. Blended with other essential ingredients including Avocado and Shea Butter, Aunt Jackie’s Coco Wash is gentle enough to use daily.

Nourish, Define, Shine: Natural Hair Essentials

Caring for natural hair means embracing every curl, coil, and twist while keeping strands healthy, moisturized, and beautifully defined. From nutrient-rich oils to frizz-fighting gels and bounce-retaining foams, these essentials are designed to support protective styles, enhance texture, and nourish both hair and scalp. With the right products, your customers can maintain their natural hair with confidence, strength, and shine—every day.

AllDay Locks™️ Braid Gel

It smooths and tames frizz while the improved extreme hold formula helps styles look better, for longer. It leaves braids, locs, twists, and cornrows looking sleek, lustrous, and defined. It’s fantastic for flake-free, extreme hold for all your customers go-to braided hairstyles and fabulously doubles as an edge control when they need it. It’s infused with lavender, peppermint, witch hazel, and sage to help alleviate dryness, itchiness and flakiness.These styling products were made specifically to celebrate every one of your customers unique styles and looks, to make them feel beautiful, confident, and one of a kind.

Mousse Def Texture Foam

MOUSSE DEF Texture Foam® brings that perfect hold without the helmet hair energy. This award-winning foam defines curls, slicks edges, and keeps your customers’ style bouncing from sunrise to sunset. No crunch, no flakes, just pure texture magic.

The Rosemary Mint Scalp and Hair Oil

This nutrient-rich, intensive formula is meant to help your customers address their hair concerns. From nourishing hair follicles, smoothing split ends and helping with dry scalp, this hair oil uses essential oils to provide the care your customers’ hair deserves. They can use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during their next hot oil treatment. It is infused with biotin and can be used for daily hair care or specialized scalp treatments. It features more than 30 essential oils and extracts while improving length retention. It conditions dry scalp and smooths split ends.

Wild Growth Hair Oil

This oil promotes thick, long hair growth. It can reduce blow-drying time while it softens and detangles the hair.

Wrapp-It Shine Foaming Lotion

It saves drying time, prevents hardening of the hair and hair breakage, eliminates combing discomfort for your customers and adds fantastic silky sheen instantly with Nairobi’s Wrapp-It.

OTC BOOK CLUB

BOOK of the MONTH

A Heart on Fire Guided Workbook: 100 Activities and Prompts for a Life of Everyday Advocacy and Self-Compassion

by Danielle Coke Balfour

Through a series of inspirational and imaginative prompts, A Heart on Fire Guided Workbook will help readers from all backgrounds embrace their present purpose, no matter where they are on their good works journey. Prompts within the book will help readers:

• Identify their present purpose

• Identify negative self-talk, fears, and other roadblocks that hinder forward momentum

• Understand what gives them energy in their day-to-day lives

• Draw out creativity and rejoice in what makes everyone’s heart come alive

• Explore actionable practices where passion and skill intersect

• Celebrate all the ways an individual can do good work

• Encourage reflection upon positive experiences and memories

Thought provoking and deeply meaningful, A Heart on Fire Guided Workbook is the perfect companion for anyone wanting to be a light in the world.

Stock your shelves with the best from JBS Beauty Club!

JBS Beauty Club is your premier source for professional beauty supplies. JBS offers a carefully curated selection of accessories, barber tools, and general merchandise selected for salons and barbershops. From high-quality, professional-grade products to flexible purchasing options and competitive prices, JBS helps you give your customers the products they love—while keeping your business running smoothly. Call 800-361-0786 or visit 4300 Northeast Expressway, Doraville, GA to discover the difference.

JINNY BEAUTY

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good

2. Fill out the coupon, supplying all necessary information.

4. You’ll

5. NO RETURNS will be accepted on coupon purchases.

We are pleased to announce that Jinny Beauty Supply is offering special pricing on DOO GRO products. Please contact your sales representative today to take advantage of this offer.

HAIR OIL

SIZE: 4.5 oz 12 EA / CASE

NP75192 GROWTH OIL [MEGA THICK]

NP75190 GROWTH OIL [STIMULAT]

NP75191 GROWTH OIL ANTI-ITCH

NP40450 MEGA LONG HAIR OIL

HAIR VITALIZER

SIZE: 4 oz 12 EA / CASE

NP75167 ANTI-ITCH

NP40350 MEGA LONG

NP75155 MEGA THICK

NP75163 TRIPLE

NP75160 EXTRA LIGHT ORIGINAL

FHI Heat Launches The Curated Collection of Professional Hair Tools, Exclusively at Target

Following the viral success of the UNbrush, FHI Heat expands its assortment at Target, introducing a new line of salon-inspired styling tools along with two new UNbrush® designs

FHI Heat®, a professional hair tools and hair care brand recognized for precision, performance, and innovation, today announced the launch of The Curated Collection—a new lineup of salon-inspired hair tools exclusively available at Target and online at Target.com. Additionally, two new UNbrush innovations are now available to Target consumers: UNbrush Curl and UNbrush Smooth.

Building on the massive success of the viral UNbrush at Target, The Curated Collection represents a strategic expansion of the brand’s presence at the mass retailer. The collection delivers highperformance, stylist-approved tools at accessible price points, making professional-quality styling easier than ever to achieve at home.

“Our presence at Target has played a pivotal role in bringing FHI Heat’s innovation to a broader audience,” says Gina Ortega, President of FHI Heat. “The Curated Collection builds on that momentum, offering thoughtfully designed tools that combine professional performance, modern design, and everyday affordability.”

The Curated Collection features clean, modern, and premium packaging that feels elevated yet approachable, and is designed to resonate with today’s beauty consumer. The aesthetic reflects FHI Heat’s commitment to delivering professional-quality tools that look as good as they perform.

Hand-selected by professionals, each tool in The Curated Collection is engineered to simplify styling while delivering consistent, high-performance results - making salonworthy hair achievable without the stress.

Available at Target stores nationwide and on Target.com, The Curated Collection by FHI Heat includes:

brush to curling wand for fast, frizz-free styling.

• AeroStyle Stying Iron 1” (MSRP: $69.99): A smart, multi-use 1 inch styling iron with air-powered cooling vents, rounded edges, and ceramic tourmaline technology for smooth, long-lasting straight or curled styles.

In addition to the new hair tools collection, FHI Heat is bringing two new UNbrush collections to Target consumers:

• UNbrush Curl (MSRP: $18.00): Designed for wavy, curly, and coily hair, Onrush® Curl features our viral DuoFlex™ Bristles, densely packed to glide through curls without disrupting your natural pattern. Paired with the curl defining teeth on our StyleCurl™ Handle, UNbrush® Curl gently detangles even the tightest coils - minimizing breakage, pain, and frizz.

• UNbrush Smooth (MRSP: $18.00): Designed for faster blow-drying, UNbrush® Smooth features our ThermaProof™ Blow Dry Friendly Bristles that gently grip each strand, taming frizz and adding shine as you blow dry for smooth results. The unique backless vented cushion reduces drying time while the ultra-light, highperformance handle offers effortless control.

• AeroMax Style Dryer (MSRP: $99.99): A powerful yet travel-friendly dryer featuring an advanced digital motor, ultra-fast airflow, a foldable design, and customizable settings for efficient, salon-quality results at home or on the go.

• SwiftStyler™ Retractable Speed Styler (MRSP: $69.99): A versatile 2-in-1 styling tool with retractable bristles and ceramic tourmaline technology that seamlessly switches from

FHI Heat’s newest collections are now available to shop at Target stores nationwide as well as on Target.com.

About FHI Heat: With nearly 20 years of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results. Headquartered in Simi Valley, California, FHI Heat is a part of Luxury Beauty Brands, owned by Michael Dodo. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.

TOP HAIR 2026:

TWO DAYS FILLED WITH GLAMOUR, CREATIVITY AND KEY IMPULSES

program featured more shows and educational sessions than ever before.

On March 21 and 22, 2026, TOP HAIR Düsseldorf once again impressively demonstrated why it is the leading event for the hairstyling sector in Europe. The motto “More Glow. More Glam. More Wow.” perfectly captured the positive energy among both exhibitors and visitors. Around 27,000 trade visitors traveled to the fairgrounds in Düsseldorf, Germany, to expand their technical and business expertise. Some 450 brands and companies from 24 countries presented their latest products and services, as well as the hottest hair trends from around the world.

With a new look and feel and more room for networking and community, the trade fair - organized in cooperation with Europe’s leading trade magazine TOP HAIR - also provided fresh impulses in terms of content. At the same time, the

Hannes Niemann, Director of TOP HAIR, stated: “TOP HAIR Düsseldorf has shown once again just how much energy and innovative power this industry has –especially in challenging times. Launching new features such as the Masterclasses and the young talent initiative “Rock Your Future”, TOP HAIR steps in precisely where the sector needs it: in continuous education, talent promotion and exchange with the best in the industry. The trade fair is therefore not only a driving force but also a rock of stability for hairdressing.”

Rebecca Kandler, editor-in-chief and publishing director at TOP HAIR, added: “The sector is in motion and transforming. All the more important is TOP HAIR. Getting together here are not only representatives of a skilled craft but a whole community – one that stands out with passion, sparkling creativity and the

joy of real encounters reaching new heights time and again.”

Shows, stars and a festival vibe on the Main Stage

The center of the trade fair was the Main Stage in Hall 15: International top artists such as Patrick Cameron, Martin Dürrenmatt x Goldwell, Christoph Filser and the Wella Creative Team with James Earnshaw and Marco Firriolo inspired the audience with 15 high caliber shows and technical innovations that set new standards in both creativity and technology. With influencer Daniel Golz as presenter, the stage took a new, direct approachclose to the community and clear yet humorous in its presentations. Celebrity guests such as Sam McKnight and Jana Ina Zarrella added extra star power. Emotional highlights included the presentation of the “TOP Salon – The Challenge 2026” award held for the first time in the prime-time slot as well as the international live finale of the “European Barber of the Year”.

Photo_

Messe Düsseldorf Tillmann

Photo_ Messe Düsseldorf Tillmann

More education than ever and Masterclasses for the first time

The continuous education offering was extended further in 2026: alongside 40 workshops and 10 lectures, the nine new TOP HAIR Masterclasses provided an exclusive hands-on format: in small groups, participants worked on current dyeing and cutting techniques directly with experts such as Fabian Maier, Katrin Dederer, Cindy Loves Blonde and Barbercat. Central future topics were also in focus on the stages – ranging from artificial intelligence and social media to modern corporate strategies.

Focus on Young Talent: “Rock Your Future”

With its new initiative “Rock Your Future,” TOP HAIR DÜSSELDORF sent a clear message of support to the industry’s next generation. On Sunday, students and apprentices received free admission to the trade show and were able to experience the hairstyling trade firsthand, network, and explore career opportunities. The initiative met with great response, underscoring TOP HAIR’s role as a platform that not only showcases trends but actively shapes the future of the industry.

The next TOP HAIR will be held from April 10 – 11, 2027 concurrently in Düsseldorf, Germany – again concurrently with BEAUTY Düsseldorf as well as the B2C format The Art of Beauty and Health. For information on visiting or exhibiting at TOP HAIR 2027 visit www.top-hair-international.com and www.mdna.com.

TOP HAIR 2026 Exhibitor Statements

Nicole Grimm, General Manager Kevin Murphy Germany

“We were represented with two exhibition stands for the first time. Next to our fashion brand KEVIN.MURPHY we especially focused on launching our new, relaxed lifestyle brand ELEVEN AUSTRALIA as well as the EcoHeads shower heads – three Australian brands synonymous with especially innovative technologies and a strong environmental awareness that provide valuable impetus for the future. Also new was the launch of K18 for direct sales. We particularly appreciated the personal exchange, the avid interest taken in our concepts and the high quality of conversations. We welcomed many of our customers to the stand and made many contacts with interested parties in our industry. An exclusive community event on Saturday evening was the “icing on the cake” for our trade fair appearance.”

Dr. Peter Wenzel, Managing Director OLYMP

“TOP HAIR 2026 once again proved the biggest and most relevant event in the German hairdressing industry. Our latest product innovations in interior furnishings were very well received by the high-quality expert audience. Service, quality, design and professional functionality play an increasingly important role for future-oriented investment decision-makers seeking to successfully stand out from competitors with innovative service offerings such as HeadSpas, for example.”

Photo_ Messe Düsseldorf Tillmann

Angela H. Brown on D’Serv Professional Hair Care:

Angela H. Brown, owner of D’Serv Professional Hair Care, has spent decades transforming her salon expertise into a line of products that nourish, protect, and elevate hair health. Focused on education, innovation, and results that work across textures and styles, Angela’s brand addresses the full spectrum of hair challenges—from shedding and breakage to texture-specific care and protective styling. In this Q&A, she shares her journey, her philosophy and why D’Serv has become an essential solution for both salon professionals and consumers seeking healthy, beautiful hair.

Creativity, Care, and Healthy Hair Solutions

Please share your name, title, and your role within D’Serv Professional Hair Care.

Angela H. Brown, Member / Owner

My role at D’Serv Professional Hair Care is multifaceted. I lead product innovation, focusing on formulations that effectively reverse hair loss and deliver high-performance results. Day-to-day, I oversee marketing content development—featuring real client transformations—and managing logistics, including shipping and quality assurance with trusted manufacturers. Additionally, I serve as an educator for salon professionals, teaching texture-specific techniques and product application. I also engage directly with consumers through instructional videos and one-on-one consultations, acting as a dedicated hair coach for the D’Serv brand.

What inspired you to create D’Serv Professional Hair Care, and what gap did you see in the market that beauty supply owners should know about?

I have been in the beauty industry for over forty years as a salon professional specializing in healthy hair care. Looking back, I noticed that a lot of products could keep the hair maintained but if their hair was shedding or thinning, we would have to cut their hair and start all over.

Product developers could not take care of all textures. Also, in the late 90’s to the early 2000’s the natural curve came, and clients were leaving the salon and trying to figure out how to go natural and be chemically free. In 2008, I created my first product that is now my top seller called Damage Reversal Elixir Oil. Many women were developing Alopecia, or CCCA, Traction Alopecia or had damage from protective styles. I understood that customers needed treatments, maintenance products, retail products and hair tools to make it all make sense. I understood that hair loss is a shame, and that is what I do–remove the shame and rebuild their confidence all while restoring their hair.

If you could describe D’Serv in three words, what would they be — and why?

Our philosophy is Restore, Rebuild, Results. We begin by understanding hair texture and the underlying causes of damage. From there, we provide targeted solutions that not only repair but also ensure lasting performance. We believe every woman should feel confident wearing her hair, and our products are designed to deliver consistent, visible outcomes.

As a salon professional, how does your hands-on experience behind the chair influence the way your products are formulated and used?

Our formulation process is client driven. We work directly with individuals experiencing real hair challenges, using their feedback to refine and perfect our products. If something doesn’t work, we remove it. This iterative approach ensures our formulations are effective for a wide range of hair types. New concepts are tested and adjusted until they meet our standard of delivering moderate, fast, reliable results.

• Consistency: This is often what’s missing for customers. When retailers coach clients on consistent use, quality products deliver real results—and results keep customers coming back.

Which products would you recommend beauty supply owners highlight first for new customers, and why?

• Damage Reversal Elixir Oil: Promotes growth, thickens edges, reduces itching, and supports beard growth.

• Protectant Strand Amino Treatment: Reduces shedding by 80–100% immediately, repairs bonds, and reduces shrinkage without altering curl pattern.

• Apple Cider Strengthening Rinse: Minimizes shedding, detoxifies, enhances color, seals cuticles, soothes the scalp, and reduces inflammation.

• Chebe Food Treatment: A plant-based hydrator that strengthens and thickens hair. Adds concentrated moisture to the hair.

What makes your brand stand out from other brands currently on beauty supply shelves?

We provide a comprehensive solution for every hair need: detoxing, shedding control, bond repair, growth support, and scalp health.

Can you explain your D’Serv PACC system and how it helps retailers support customer success and repeat purchases?

The D’Serv PACC system focuses on four key areas:

• Performance: Our products are highly concentrated, which helps them stay in the hair longer and deliver lasting results.

• Application: Education is essential—customers need to know how to apply each product correctly.

• Coaching: We provide guidance to retailers and would love to provide product demonstrations, ideally quarterly, so they can promote D’Serv effectively and educate their customers.

What message would you like beauty supply owners and their customers to understand most about the D’Serv brand as it enters new stores?

Most of all, we cater to all textures. Our products understand stress will come; hair will come out or fail at performing. So, we do more than suggest you are drinking your water! We give life protein and strength by crocheting your three strands back together. We also help with the epidermis, side effects from medications, self-neglect, and transitioning from a relaxer to natural hair. Also, if the customer wants to go back to a relaxer we know how through our products and training to keep the relaxer from going inside the middle of the shaft or inside the dermis or follicle hole. We can start or thicken your beard, and we have the products that can keep your beard from shedding and becoming dull and dry. We help all genders and races and some people, especially men can lose their hair at the crown from genetics. Also, we have discovered that our products help women who are on weight loss shots and a side effect is hair loss. We are now restoring their hair back to a thicker look. They can lose weight but gain their hair back to its healthy state with D’Serv.

Are there any other exciting news, updates, or upcoming launches you’d like beauty supply owners to know about?

We are developing two new plant-based products focused on strengthening hair and improving scalp health during washes. We’re also excited to announce our new online partnership with Walmart. com, beginning with our Damage Reversal Elixir Oil. Additionally, we recently collaborated with an international brand to manufacture their line in the U.S., which launched successfully two months ago.

Success doesn’t happen overnight. Keep showing up, learning from mistakes, and trusting the process.

APRIL & MAY

LOOK (Hair & Beauty Trade Fair)

www.lookbeautyvision.pl

Poznań, Poland April 11–12

China Beauty Expo

www.chinabeautyexpo.com

Shanghai, China May 12–14

in-cosmetics Global

www.in-cosmetics.com

Paris, France April 14–16

Beauty Istanbul www.beauty-istanbul.com

Istanbul, Turkiye May 7–9

Ulta Beauty World Expo

www.ulta.com

Orlando, FL, ............................................................... April 15–16

Afro Hair & Beauty Live www.afrohairshiw.com

London, UK ................................................................. May 24–25

America’s Beauty Show

www.americasbeautyshow.com

Rosemont, IL, April 18–20

Beauty Asia

www.beautyasia.com.sg

Marina Bay Sands, Singapore.............................. April 20–22

Premiere Orlando Www.premiereorlandishow.com

Orlando, FL May 30–June 1

reader FEEDBACK

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