IndustryNews Wahl Introduces Vintage Edition 5-Star Senior and Hero to Commemorate the Rich History of Barbering and the Tools that Shaped It Retro-Inspired Tools Look as Sleek and Stylish as the Haircuts Respect the past. Look to the future. That’s the inspiration for the release of the Vintage Edition 5-Star Senior and 5-Star Hero from Wahl Professional, a grooming products leader in the salon and barber industry since 1919. “Our 100th Anniversary is quickly approaching,” says Lance Wahl, Director of Sales and Marketing for Wahl Clipper Corporation, Professional Division. “There is no better time to unveil a nostalgic look that commemorates the rich history of barbering and the tools that have helped shape it.” The limited edition tools celebrate the work of early barbers and stylists who revolutionized men’s grooming while empowering professionals today to be innovative in the industry. While the retro-inspired, vintage tool designs are a throwback in look, they are just as sleek and stylish as the haircuts. “The Wahl Senior and Hero execute a precision cut, every time,” says Master Barber Rick Morin, member of the Wahl Education and Artistic Team (W.E.A.T.). “The new vintage designs will have barbers and stylists talking, especially those who are already cutting with the Senior and Hero. They’ll want to add these to their arsenal as a commemorative item.” “The Senior is my favorite because of the surgical blade and V9000 motor,” says Morin. “The surgical blade has a tapered edge that allows for easier blending on short haircuts. The Senior has a V9000 motor with
almost twice the power in this clipper up from the V5000 clipper, which allows for more precise cutting.” The Vintage Senior is ideal for professionals who are ready to upgrade their clipper. “When tapering, I use the Senior at the start of a haircut for uniform length,” Morin said. “For fading, I use it after I make my initial guide with my Hero.” The 5-Star Hero is a corded T-blade trimmer that replicates the look and shape of the Senior. The high-quality Hero is excellent for outlining, edging and design, especially hair tattoos. “You’ll cut a nice fresh blend with the Senior,” says Morin. “And because everyone loves the Senior, Wahl launched one similar in a trimmer – The Hero.” The Senior and Hero are both available for a limited time in the vintage edition this April. For more information about Wahl Professional, please visit wahlpro.com.
in-cosmetics Set to Shine Spotlight on North America in Paris
in-cosmetics, April 12-14, Paris Expo, Porte de Versailles, Paris When it returns to Paris in 2016, in-cosmetics will shine a light on North America—the largest personal care market in the world. From April 12-14, visitors from around the world will be given a chance to learn what keeps the US at the forefront of the industry and what the coming trends will be. North America continues to hold the lion’s share of the personal care market, with more than 2,000 cosmetics manufacturers, representing 18 percent of the industry. Currently worth $78.1 billion, the USA’s beauty and personal care market’s retail value is expected to shoot up to $89.5 billion by 2019, according to Euromonitor International. Should the sector achieve growth predictions, it will have increased by almost 35 percent in just 10 years. Premium beauty products will lead the way, with the sector forecast to expand by 19 percent over the next four years. Visitors to in-cosmetics, which is supported by the US Department of Commerce, will be able to experience a free-to-attend educational program, part of which will be designed to aid the growth of businesses in the US. The program will include a number of sessions devoted to helping cosmetics and personal care companies grow their businesses in the country over the coming years. Among industry experts presenting on the US market will be David Tyrrell, Global Skincare Analyst at Mintel, who will run a session on US trends and the local and global impacts that they have. Meanwhile, Vera Sandarova of Kline & Company will discuss personal care ingredients market changes, 90
OTC Beauty Magazine April 2016
trends and the outlook on niche ingredients in the US market. In addition to the renowned educational program, companies including Ashland, AMA Laboratories and Elementis will be among those exhibiting at the show. There will be a diverse mix of businesses, from start-ups to established multinationals, offering both active and functional ingredients. A dedicated pavilion, hosted on the exhibition floor, will also focus solely on the US. Housing raw material and ingredients businesses from across the region, visitors will be able to meet new suppliers and identify ingredients that have the potential to create the next generation of cosmetics products. A further 44-plus US-based ingredients companies will take their place on the show floor. Cathy Laporte, Exhibition Director, said, “The US market is hugely important to the industry. We believe the content to be delivered in Paris will help businesses achieve success in the country, by providing unique insights into the trends driving the next generation of personal care products in North America. “Not only that, our US-based exhibitors will be given a great opportunity to showcase raw materials and ingredients to a global audience who are looking for innovative new ideas that can help increase sales at home and abroad.” For more information, visit the show website at www.in-cosmetics.com.
Published on Mar 21, 2016
A high school teacher once instructed my classmates and me to “work smart, not hard.” He simply meant for us to use the tools we had to acco...