Gourmet News • December 2021

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FEATURED PRODUCT:

PHOTO FEATURE

EDITOR’S PICKS:

Darrell Lea

Impulse Buys

Broadway Basketeers

SEE PAGE 32

SEE PAGES 36 & 37

SEE PAGE 40

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T H E

B U S I N E S S

VOLUME 86 • NUMBER 12 DECEMBER 2021 • $7.00 • Mimi’s Mountain Mixes Rolls Through the Pandemic PAGE 6

• Givaudan Expands Portfolio with Acquisition of The Color House PAGE 8

N E W S P A P E R

BY A.J. FLICK

For generations of Midwesterners, Graeter’s ice cream is a comfort food – uncommonly creamy, with wholesome ingredients and no grain of sugar spared. It’s

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• Mission Barns Completes Scaled-Up Run of Cultivated Chorizo Sausage PAGE 12

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• Bumble Bee Seafoods Expands, Elevates Gourmet Tuna Line PAGE 16

• Featured Products PAGE 31

• Impulse Buys PAGES 36 & 37

• Editor’s Picks PAGE 40

• Advertiser Index PAGE 42

T H E

G O U R M E T

I N D U S T R Y

Graeter’s Ice Cream CEO Richard Graeter Inducted Into NFRA Hall of Fame

• Lightlife Expands Distribution at Walmart, Adds Plant-Based Burgers, Breakfast Links, Patties

• 75% of Online Grocery Orders Fulfilled by Pickup Over Delivery, Survey Shows

F O R

Americana in a cone. From Louis Charles Graeter’s

ice cream carts in 1870 to the second generation’s small-batch ice cream parlors and bakeries that survived the Great Depression to the third generation’s retail expansion to local and regional grocery stores to today’s operations – now Graeter’s is available nationwide in stores and online and recognized as an industry leader in innovation. The latter achievements came under the leadership of the fourth generation, headed by Richard Graeter, president and CEO of the family business. His achievements haven’t gone

unnoticed. This year, the National Frozen & Refrigerated Foods Association and the American Frozen Food Institute inducted Graeter and Ray Tarnowski, retired president of Philadelphia Warehousing & Cold Storage, into the 2021 Frozen Food Hall of Fame. The honor took Graeter by surprise. “I’m a guy that hates birthdays,” he admitted. “It makes me

Civil strife half a world away affected some companies in different ways, such as Chicago-based Rumi Spice, which was founded by U.S. Army veterans who served in Afghanistan and wanted to help rebuild the country. “The good news is that we’ve always operated our company on a complex supply chain out of Afghanistan through Turkey to the U.S.,” CEO Patti Doyle told Gourmet News. “We’re used to planning ahead and putting time

into our schedules so if there would be disruptions, we would be prepared on our end. If something comes up that takes something more significant than time, we’ll cross that when we get to it.” “The pullout kind of puts us in a no man’s land as to what’s going to happen next,” Raffi Vartanian, co-founder of Ziba Foods, which imports nuts and fruits from Afghanistan, told us.

Decades after an international event – World War II – inspired the so-called “ethnic aisle” at U.S. grocery stores, another international event – the COVID-19 pandemic – has caused many to wonder whether it’s useful for consumers or even whether it’s discriminatory. It was American veterans returning from war after having tasted exotic cuisines that inspired grocery stores to carry ingredients and foods needed to re-create them in their kitchens. Since then, many of the products that were deemed exotic then, but are considered mainstream now, such as pasta, broke away from the ethnic aisle. Most of those products are based in European cuisines. Global cuisine was on the rise again before the pandemic, driven by millennials and their culinary adventurism, but the pandemic put the momentum on steroids. “COVID brought a wanderlust, but we couldn’t travel, so the wanderlust turned toward global flavors,” said Adnan Durrani, CEO and founder of Saffron Road frozen foods. The pandemic also pushed

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2022 Food, Beverage Trends Build on Health, Eco-Consciousness, Home-Centric Needs 2022 arrives with many of the same questions we had at the beginning of 2021, but with a bit more optimism than we had in 2020. Some of the questions were answered by more questions, such unemployment due to pandemic layoff became voluntary unemployment due to dissatisfaction. Few industries, businesses and consumers were unaffected by the disruption in the supply chain, which continues into the new year.

Ethnic Aisles Might Be Going Mainstream BY A.J. FLICK

Taking a Pulse on Impulse Purchases in Pandemic BY A.J. FLICK

The arrival of the COVID-19 pandemic with its ebbs and flows changed the nature of impulse purchases, but it didn’t entirely suppress that bit of joy consumers feel when slipping that childhood favorite candy bar on the register conveyor belt or clicking on that indulgent ice cream when shopping online. “People were much more focused on the mission of shopping,” said Arwen Kimmell, director of innovation marketing for the food and beverage consulting company JPG Resources. “Fewer trips meant fewer oppor-

tunities for impulse purchases. Exploration impulsivity diminished because of the way people were shopping.” Lockdowns and social distancing didn’t help, either, as millions relied on e-commerce. “There was a major disruption with the onset of COVID,” said Ashley Lind, senior director of consumer insights for Conagra. “Shoppers’ behaviors shifted so dramatically, so significantly as retailers had to implement new safety measures that moved further toward contactless checkouts and the e-commerce option grew significantly.”

Consumers, wary of being out in public, stayed close to home, too, which hurt convenience stores as people chose the closest store that gave them everything they wanted, instead of spur-ofthe-moment cravings. Which brings up another way the pandemic changed impulse buys. While impulse purchases aren’t confined to single-serve products, candy and soda, it’s a large chunk of it. On-the-go impulse purchases dipped significantly when there was nowhere to go during the pandemic. “Food products did great,” Kimmell said. “Pantry staples

were on the rise and single-serve was on the decline.” One pandemic factor that did help impulse buys? Comfort products. “When we looked at a breakdown of who was buying different items and which brands attracted the highest growth of new buyers, which is an indicator of impulse buying,” Lind said, “we were getting a lot of people trying products they haven’t tried previously that aligns more with indulgent, comforting products – Act II microwave popcorn, Marie Continued on PAGE 30


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