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Oser Communications Group

MWV PACKAGING COMBINES VISTAQUEST CORPORATION: KNOW-HOW, INSIGHTS TO A CLEARER VISION ENHANCE YOUR BRAND

Las Vegas

IPHONE LIFE: THE MAGAZINE FOR IOS ENTHUSIASTS

WITH TAHOMA, A SIMPLE TOUCH CREATES A NEW HOME EXPERIENCE

Hal Goldstein, Executive Editor/ Publisher, talks about iPhone Life magazine.

What is TaHomA?

Jeff Kellogg is Vice President of MWV’s Consumer Electronics and Security Packaging business and is helping some of the biggest name brands in the consumer electronics sector make the switch away from plastic clamshells.

Five years ago, VistaQuest Corporation, a digital imaging company specializing in mass market, photo retailers and electronic superstores, quietly stepped into the photo market arena at CES and PMA with a small table and a core staff boasting decades of photo sales experience.

HG: Our core reader is someone who

• TaHomA is an innovative solution that allows consumers to control, schedule and supervise their lighting, window covering and climate control devices using Z-Wave and RTS wireless technology automatically or

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NRG WORKING TO TRANSFORM THE FUTURE OF ENERGY

NOVATEL WIRELESS A LEADER IN WIRELESS CONNECTIVITY SOLUTIONS

HEAD-DIRECT INTRODUCES NEW PORTABLE MUSIC PLAYER HEADPHONES

EYE-FI MEMORY CARDS MAKE VIEWING & SHARING PHOTOS, VIDEOS EASIER

By David Crane, President and CEO, NRG Energy

Rob Hadley, CMO, Novatel Wireless, talks about his company.

Executive Officer of HeadDirect Fang Bian talks about the HifiMAN music players and headphone products and how they contribute to the growing consumer electronics market.

Jef Holove, CEO of Eye-Fi, discusses the next generation of Connected Imaging.

CEDN: Who is iPhone Life written for?

Everything we do at NRG Energy is based on a vision of what a smart-energy powered life will look like in 10 years. By 2020, everything in a home that uses

CEDN: Tell our readers a little about Novatel Wireless, and what makes your company unique?

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KODAK CONTINUES TO PUSH ENVELOPE IN DIGITAL IMAGING, PRINTING TECH

ASHLEY ENTERTAINMENTʼS SPECTRUM BRAND HITS ALL THE HIGH NOTES

VISUALLY STUNNING, INCREDIBLY TOUGH GORILLA GLASS AT CES

OOMA CEO ERIC STANG WANTS YOU TO OWN YOUR DIAL-TONE

Leslie Dance, Kodak, on how the company continues its tradition of innovation and excellence.

A Few Questions With Richard Borden, CEO of Ashley Entertainment.

Eric Strong, CEO, Ooma, talks about his company and what they offer.

CEDN: What makes Kodak unique and sets the company apart?

‘Today’s top retailers demand quality, innovative products that offer a competitive edge.’ This quote from Richard Borden, CEO of

Corning Incorporated’s inventive capacity is second to none and for almost 160 years, Corning has been changing the world through innovation. As a world leader in high technology glass, Corning’s scientists and engineers have a

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CEDN: Tell us about Eye-Fi, the wireless memory cards and the ecosystem that is expanding with it?

CEDN: Tell our readers a little about Continued on Page 104

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CEDN: What is Ooma? ES: In 2007, Ooma began offering a consumer electronics device that provides free U.S. telephone calling and advanced Continued on Page 72


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MULTI-AXIS MOTION CAPTURE… ANYWHERE! AikenLabs Announces New Immersive Motion Accessory AikenLabs, a newly formed division of Aiken Development LLC, announces the release of their Immersive Motion accessory product line being demonstrated at CES 2011 in the North Hall booth 5221. Designed using the latest sensor and wireless technologies, the Immersive Motion system offers portable, high resolution motion interfaces for desktops, mobile devices and select consoles. With Immersive Motion, you are no longer restricted to the confines of your

living room, forced to move your furniture, or tethered to the chair in front of your screen. This platform independent motion capture system gives the consumer personal motion control. Users are able to integrate with their PC/mobile devices and interact with other users in practically any setting. Utilizing the latest radio-based technology means NO CAMERA! Players do not have to be concerned with lighting or confined to a specific gameplay area. You are free to roam and play virtually anywhere…your dorm room, your office, or even outside. Immersive Motion lets you

Consumer Electronics Daily News decide where to play. Immersive Motion takes the control experience to the next level by being completely customizable. Virtually any existing application can be motionenabled by easily mapping gestures and motions to emulate joystick/game controllers, mouse, and/or keyboards. Profiles can be created for use with existing software and even uploaded and shared with other users! AikenLabs’ Immersive Motion system is composed of three main functional units: radio modules, remote sensors, and a radio base unit. The radio modules and remote sensors can be worn by the player or mounted on any object to form a custom controller while the radio base

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH INTERNATIONAL CES

Lee M. Oser CEO and Editor-in-Chief

Steve Cox Kate Seymour Senior Associate Publishers

Kim Forrester Lyle Sapp Associate Publishers

Lorrie Baumann Editorial Director

Carrie Bui Justyn Dillingham Associate Editors

Valerie Wilson Art Director

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Yasmine Brown Graphic Designer

Selene Pinuelas

FORD SYNC APPLINK GIVES DRIVERS VOICE CONTROL OF SMARTPHONE APPS SYNC AppLink, which Ford will demo at CES in North Hall booth 301, is a downloadable software program for the Ford SYNC in-car connectivity system that gives drivers hands-free, voice-activated control of popular smartphone apps while on the road— no additional hardware, system complexity

or costs involved. With AppLink, SYNC is the only in-car connectivity system that eliminates the need to pick up the phone while driving to access your favorite app, seamlessly integrating control of the app using SYNC’s voice recognition system and steering wheel buttons. Motorists can

enjoy their apps while driving, but at the same time keep their hands on the wheel and eyes on the road. AppLink leverages a SYNC Application Programming Interface (API) to access mobile apps stored on the user’s smartphone for control through SYNC. The API has been created in conjunction with a related software development kit (SDK). The first SYNC-enabled apps were developed for Android and BlackBerry smartphones and include Pandora Internet radio, Stitcher “smart Radio” and Orangatame’s OpenBeak app for Continued on Page 61

Traffic Manager

Robert Allen Brian Chavez Paul Harris Bill Lolos James Martin Joe Matteson Bill Morris Account Managers

Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2011. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy.


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Consumer Electronics Daily News

RESULTS OF TWO NEW CLINICAL STUDIES SHOW PROMISE OF EMERGING MOBILE HEALTH TECHNOLOGY TO COMBAT OBESITY EPIDEMIC Latest Research Reinforces Body Monitoring Devices As A Reliable And Accurate Way To Increase Weight Loss Success WASHINGTON–As obesity rates and the cost of health care continue to be on the rise, the 2010 mHealth Summit in Washington, D.C. brought together industry thought leaders, researchers, and policy makers to discuss the opportunities to address pressing public health issues utilizing mobile health technology. BodyMedia Inc., the pioneer in developing wearable body monitoring systems, recently announced the findings from two clinical studies that yielded promising results showcasing body monitoring devices’ integral role in the current public health dialogue. The first study, published in November in the Medicine & Science in Sports & Exercise Journal, revealed results from one of the first studies to validate the accuracy of the BodyMedia Armband technology in real-world conditions. The study, conducted by Dr. Greg Welk, of Iowa State University and researchers at Pennington Biomedical

Research Center, showed that BodyMedia Armband monitors were more than 90 percent accurate in measuring calorie expenditure in adults compared to doubly-labeled water over the course of 14 days. The promising results reinforce that BodyMedia provides a solution to the need for accurate devices to measure daily energy expenditure in a real-world setting. On top of the finding that BodyMedia’s products are accurate and suitable for real-world situations, the ninemonth results from a study conducted by Dr. Steven Blair of the Arnold School of Public Health at USC were presented at the Convergence & Society Meeting at the University of South Carolina and showed the success of adding the BodyMedia Armband technology to promote weight loss in overweight and obese adults. The nine-month clinical study by Blair, which included 197 participants, showed that combining a lifestyle intervention program and a body monitoring device tripled their weight loss. Participants in the study who were Continued on Page 92

NEW TECHNOLOGY GOES HEAD-TOHEAD WITH DISTRACTED DRIVING With Thousands Of Accidents Per Year, TASER® International Looks To New Technology To Make The Change Whether you’re a parent, teacher or just someone who watches the news, chances are you already know that distracted driving has become more than just a problem. With nearly 6,000 people killed every year in America due to cell phone usage while driving, the situation is headed to an epidemic level. In an effort to combat this problematic situation, legislators and companies alike have recognized the need for a unified national effort to create broad-reaching social awareness of the dangers while also implementing innovative technologies that force behavioral changes. TASER International, a global leader in the development of safety technologies, is taking a lead in the fight, through its development of technology and national outreach programs to youth and law enforcement. Looking to empower national behavioral changes, the company is bringing people together through hosting various panels, youth summits and industry association meetings, in an effort to build a unified front that raises the current awareness level of the epidemic and how it can in fact, be stopped. Unfortunately, there is no “silver bullet” to solve this problem. It will require both the creation of a social stigma around the act of distracted driving, as well as technology solutions that remove the temptation and help enforce the new rules of the road. With this in mind, TASER International has added a new dimension to their plans to curb distracted

driving with the development of their newest family safety platform, the Protector™ safe driver system. New to the category, TASER’s system is a combination of easy-to-use vehicle installed hardware, cell-phone installed software, and an online monitoring and reporting platform that allows families the ability to take control while in the car. Once in place, any time a phone with the distraction management software is in a running vehicle, functionality of the phone is shut down. In addition to cutting down communication, the Protector safe driver system responds to phone calls and texts for the driver, letting callers know the person is focused on driving and will respond to them when full attention can be given. A different take on safe driving technology, the system offers the ability for the monitoring and reporting platform to communicate directly with both the software and hardware system components. This allows the platform to alert a parent or designated contact if there is a failure with any part of the system, while also being able to provide you critical information such as letting you know if there has been a collision or where the vehicle is located if it’s been stolen. Through its efforts to raise awareness and educate the public along with the release of Protector safe driver system, TASER International is leading the charge on all fronts in the fight against distracted driving. For more information, contact Audrey Craipain, SHIFT Communications, at acraipain@shiftcomm.com or 415-591-8427.

SOMETHING DIFFERENT, AS USUAL, FROM CUSTOM AUTOSOUND MFG INC. For 35 years, Custom Autosound Mfg. (CAM) has provided really unique audio for their “niche” classic vehicle market! Namely, classic-looking head units that fit your customer’s original radio opening, without compromising originality (now 289 different classic applications are available!) More unique offerings from CAM include upgrade speakers for original speaker locations, many different custom kick panels with molded speakers, hideaway antennas, under seat speaker assemblies and much more! CAM manufactures seven different unique radios. These units for classics require no assembly or vehicle modifications to install! Below: Custom Autosound’s December 2010 dealer newsletter with the ideas and reasons that 2010 has been their best year, ever! Their three radio models, ‘equipped’ with USB ports, plus many other exclusive features, have been very well received, especially the USA-630 and the new SST Secretaudio that comes with a FREE prerecorded flash drive explaining features/operation of the USA-630, the new SST and a few classic tunes thrown in (flash drive is free with these two units). The USB equipped DIN size

in-dash unit, the USA4-DIN, has classic/ chrome or black two knob cosmetics. It features a removable face panel, single CD player, USB jack (front), and more! TheUSA4-DIN has really taken off in sales. It’s amazing how many classic owners have cut their original dash openings to install a single CD player. So, now there is a classic-looking DIN size unit that has everything and looks great! Also, most of your customer’s daily drivers ’88 to 2005 came with DIN size radios! So now you can offer audio for practically any vehicle at a very fair cost. If Custom Autosound’s USA4-DIN won’t fit your daily driver, ‘hook-up’ the SST Secretaudio and leave the original radio intact! Custom Autosound Mfg. has 30 employees in Fullerton, Calif., where they also convert/customize each radio to fit specific classic radio openings! Visit them at www.custom-autosound.com.


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FOR ALL YOUR BATTERY NEEDS Ultralast Batteries, the consumer electronics industry’s leading provider of value-priced batteries, has joined forces with Dantona Industries to form North America’s largest supplier of consumer and industrial batteries. With more than 10,000 battery models and types to choose from in countless battery categories, there is no reason for anyone in the distribution or retail business that has battery needs to look elsewhere. Based in Wantagh, N.Y., and led by battery industry veterans, Sal and Don

Dantona from Dantona Industries, and Gary Jones and Steve Provost from Ultralast, Ultralast/Dantona continues with its industry leading push into the world of green, with the Ultralast Green line of Rechargeable Batteries. The company’s focus on having the best customer service, delivery and batteries for every need has driven Dantona Industries’ success and growth for more than 23 years. Ultralast and Ultralast Green’s comprehensive consumer battery product lines, focused marketing, and clear and

TECH SHOPPERS SEEK VALUE, EASY IMMERSION AND SUPPORT IN TODAYʼS DIGITAL FRENZY, INNOVATIVE ACE BAYOU FILLS BILL In a time when shoppers purchasing technology are seeking value, easy immersion and support that’s not pertaining to panty hose, Ace Bayou Corp. focuses on the key features that make their company stand out and above in today’s particularly competitive business climate. Ari Low, V.P. of Design and Development, Ace Bayou Corp., said shoppers, more than ever, have to seek out value and distinguish between “wants” and “needs.” “Shoppers are no longer in the position to go out and frivolously spend

money. They simply don’t have it. We, in this industry, consider ourselves especially lucky to continue to thrive in an economy that’s as trying as it’s ever been.” With that said, the company states that shoppers in every category, from daily expenses such as groceries, to larger expenses such as electronics, closely examine buy-ins and seek value. “Our segment, innovative lifestyle furniture, is highly electronic. Electronics evolve quickly and are not always known to last or be well-serviced. That’s where we really stand out amongst

Consumer Electronics Daily News concise consumer-friendly packaging offer all the quality of major brands at a fraction of the cost. Ultralast/Dantona is the power solution retail customers are looking for. Decades of battery technology experience makes a difference and Ultralast’s award-winning sales and customer service staff offer retailers and distributors clear answers to all their questions, needs and technical support. Ultralast/Dantona offers more power, great packaging, fast delivery, the most comprehensive battery product line

in North America, and the most competitive pricing structures in the industry, showing why distributors and retailers coast to coast and internationally have chosen Ultralast/Dantona as their No. 1 supplier for all of their battery needs. Visit the Ultralast/Dantona booth at Lower South Hall, booth 25702, or for more information visit www.ultralast batteries.com or www.dantona.com, e-mail ultralast@dantona.com or call 800-326-8662. Para Servicio En Español: 619-785-3884.

other companies. We present well engineered, innovative products with an accessible price tag— that’s value.” According to Low, the company doesn’t stop there, though—shoppers buying their products have someone to call if something needs repair or a part is needed. Ace Bayou’s customer service, with both an online (www.thex rocker.com) and telephone tech support center, is on-hand to help consumers Monday through Friday from 8:30 a.m. to 5 p.m. Central Standard Time. Replacement parts for all of the company’s products are stocked. “Yes, we consider ourselves revolutionary. We’re leading the revolution of making high-tech accessible,” said Low.

The company will introduce all of its newest products including the innovative gaming storage ottomans at their Gaming Showcase booth 5617 (located off main lobby of the LVCC in the North Hall), during the Consumer Electronics Show. Ace Bayou is the market leader in designing and manufacturing innovative lifestyle furniture, including its revolutionary line of sound furniture products, cornerstoned by its X Rocker media furniture. Ace Bayou initially started the niche of sound chairs and is largely responsible for creating the now widely accepted market segment. Continued on Page 61


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Consumer Electronics Daily News

GREAT AUDIO MADE AFFORDABLE WITH ETYMOTICʼS IMPROVED MOVING-COIL DRIVER TECHNOLOGY Etymotic Research, the original inventor of noise-isolating, high-fidelity in-ear earphones, showcases the new mc-series of earphones and headsets at CES booth 4018 in the iLounge Pavilion–North Hall. The company is actively seeking distribution partners and authorized dealers. Etymotic’s new Accu·Chamber™ technology applies a patent-pending,

response-shaping process that corrects known defects of moving coil (dynamic) drivers. Etymotic uses an acoustic side branch that redistributes acoustic energy to smooth undesirable response peaks and compensates for the weak highfrequency response that is characteristic of dynamic drivers. The result is excellent sound quality at lower cost.

SHARKOON X-TATIC BRAND OF HEADSETS LAUNCHES IN U.S. An elite line of specialized gaming headsets made by a company headquartered near Frankfurt, Germany has lately become a cult favorite among avid gamers in Asia and Europe and is now poised to convert American ears as well. The Sharkoon X-Tatic brand of headsets recently launched here under an exclusive distribution agreement with CompuExpert. “Most people don’t realize how much the audio design can enhance the gaming experience,” said Ammar Adra, President of CompuExpert. “The X-Tatic products can really add to the overall enjoyment of the game, as well as give you a definite competitive edge while playing against

live opponents.” The Sharkoon X-Tatic SP is a versatile gaming stereo headset especially designed for the PlayStation 3, Xbox 360, PC, and home entertainment systems. It’s superior design and technology give gamers great comfort, crucial sound advantage as well as optimized control over volume and chat. The headset features two high-quality 40 mm speakers, an in-line amplifier for powerful audio output and a flexible, detachable microphone which can connect via USB or 2.5 mm plug. A master volume control, separate volume control for voice communication, and microphone mute keep players in full command of

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Models in the mc-series are mc5 earphones, a movingcoil version of the hf5, Etymotic’s fifth generation in-ear noise-isolating earphones, and the mc3, a 3button headset + earphones that emulates the hf3 headset + earphones with high definition, balanced-armature drivers. Both hf3 and mc3 headsets are compatible with iPhone™, iPod® and iPad™. An important attribute of all Etymotic in-ear products is high noise isolation. Research confirms that optimal acoustic

performance and best noise isolation are achieved when eartips seal the ear canals, and that listeners choose lower (safer) levels when outside sound is blocked.

their audio experience. An extralong cable and very wellcushioned headband and ear cups make it comfortable to wear for extended gaming sessions. Especially designed for the Xbox 360, The X-Tatic SX brings a whole new level of sound sophistication to the best-selling game system. With incredible audio capabilities, the X-Tatic SX fully supports Xbox Live and is also suitable for PC, Nintendo Wii, and home entertainment systems. The headset features two high-quality 40 mm speakers, an in-line amplifier for powerful audio output, and a flexible, detachable microphone which can connect via the Xbox controller 2.5 mm plug. As with the X-Tatic SP, the master volume control, separate volume control for voice communication, and microphone mute provide a range of

options for players to fully customize their experience. “People are always amazed at what they’re able to hear when they play a game with an X-Tatic headset,” said Adra. “Sound designers put so much artistry into a game, so we’re happy players can finally appreciate their work.” CompuExpert will be showcasing their line-up by appointment in the South Hall Meeting Room 25824 at CES 2011. Retailers, distributors, developers, publishers and other businesses interested in meeting with CompuExpert should e-mail Kelly Stewart at kstewart@compuexpert.com. Members of the media interested in seeing what CompuExpert is exhibiting e-mail Michael Meyers of MMPR at michael@mmpr.com.

Custom·Fit Upgrade Option Available For All Etymotic Earphone and Headset Products Etymotic’s Custom·Fit program, already highly successful in the U.K., officially launched in the U.S. in July 2010. Option is an upgrade over the wide selection of ACCU·Fit™eartips included with all Etymotic products. The Custom·Fit option Continued on Page 61


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Consumer Electronics Daily News

UBUNTU HAS CHANGED THE WAY WE THINK ABOUT LINUX Mark Shuttleworth, Founder, explains Ubuntu One. Shuttleworth founded the Ubuntu project in 2004 and continues to serve as an active member of the Technical Board and the Community Council. He works with product teams at Canonical on strategy and user experience as the V.P. of Product Design and Strategy. Ubuntu has changed the world’s perception of Linux, both in the breadth of the hardware support but more importantly in ease of use. It has become known as “Linux you can share with your family and friends” and has the stated mission of delivering a beautiful, easy-to-use and fully functional free desktop to a global consumer audience. More recently, he has been leading the design of a new interface for Ubuntu called Unity, which will be shown at CES, and championing touch and gesture interfaces for open source applications. CEDN: Mark, what brings you to CES? MS: This year we are presenting Ubuntu Light, a dual-boot interface for installation alongside Windows, Ubuntu One, a suite of services delivered straight to desktop users, and Ubuntu on ARM, cutting the time to market of ARM Linux devices. CEDN: Can you elaborate on Touch?

MS: In consumer and desktop environments, touch and gestures will become a standard part of the interface. Ubuntu 11.04 will make more use of gestures in specific applications and include basic touch support in every app. Canonical is leading the development of a set of touch and gesture management libraries, called uTouch. CEDN: What is Ubuntu One? MS: Ubuntu One is your personal cloud. But it’s not just about syncing files—whether you need to access your contacts, notes or bookmarks from any computer or the Web, enjoy your favorite music from a cloud integrated store or stream your entire collection to iPhone and Android mobile phones, Ubuntu One forms the backbone of a set of services from Canonical and thirdparty developers. CEDN: And Ubuntu Light? MS: Ubuntu Light is streamlined for a fast Web experience in dual-boot or embedded devices. Typical start-up times Continued on Page 49

VAPOR CORP CELEBRATES COURT RULING: FDA LOSES APPEAL, CANʼT REGULATE E-CIGARETTES AS A DRUG On Dec. 7, 2010, Vapor Corp. (OTCBB:VPCO) was delighted to announce a significant victory for the electronic cigarette industry. A U.S. federal appeals court found that as long as electronic cigarettes aren’t marketed as a way to treat or cure a disease, i.e., smoking cession aids, the U.S. Food and Drug Administration lacks the authority to regulate these products under the Federal Food, Drug, and Cosmetic Act (“FDCA”), and has no authority to block the importation of these electronic cigarette products. “Together, Brown and Williamson and the Tobacco Act establish that the FDA cannot regulate customarily marketed tobacco products under the FDCA’s drug/device provisions, that it can regulate tobacco products marketed for therapeutic purposes under those provisions, and that it can regulate customarily marketed tobacco products under the Tobacco Act. Of course, in the event that Congress prefers that the FDA regulate e-cigarettes under the FDCA’s drug/device provisions, it can always so decree,” the Court declared. “We are extremely pleased with this court ruling,” said Kevin Frija, President and CEO of Vapor Corp. “The ruling finally resolves any lingering doubt which has challenged the electronic industry for quite some time now. Vapor Corp. has always been proactive in taking many steps to ensure the responsible marketing of our electronic cigarettes. NRG Energy (Con’t. from p. 1)

electricity—air-conditioning, appliances and electric vehicles—will be connected to a home energy network enabled by consumer-focused smart energy solutions tied to the smart electric grid. In this smart energy home, Americans will have maximum convenience and unprecedented information, insight and control over how and when they purchase and use energy. The true heart of the smart-energy future will be in the humble garage where an electric vehicle and its charger will serve as the home’s back-up power supply, helping to manage electricity needs and meeting the family’s personal transportation requirements. You don’t need to wait around until the end of the decade to live that vision— you can see it today at CES. NRG is demonstrating how smart energy solutions for consumers, the broad adoption of electric vehicles, and low-carbon and renewable generation are making that new energy future possible—right now. Electrifying our transportation system will cut our dependence on imported oil, increase energy efficiency and reduce greenhouse gas emissions. Smart energy solutions will allow consumers to be active participants rather than passive recipients in the energy network in their towns, their states and across the country. Both will increasingly be powered by lower-carbon alternatives like wind, solar, nuclear, biomass and distributed generation. Reliant Energy, an NRG company that is one of the largest competitive

Vapor Corp. in no way markets its product as smoking cessation devices; we market our product as an alternative to smoking traditional tobacco cigarettes,” added Frija. “There are over 1 billion smokers in the world today, and recreational tobacco is a 100 billion+/year industry. Vapor Corp. is the industry leader for electronic cigarettes, and we have been working diligently to enter into very visible distribution channels across the United States. With today’s legal victory, we are best positioned among our competitors to quickly capture an even greater market share for our products,” added Frija. About Vapor Corp. Vapor Corp., is a marketer and distributor of electronic cigarettes, whose brands include Fifty-One, Krave, EZ Smoker, Green Puffer, and Smoke Star brands. Electronic cigarettes are electronic devices that vaporize a liquid solution, which simulate a smoking experience without the burning of tobacco, and as such, no smoke or noxious odor is dispelled from the device. The company currently sells its Continued on Page 49

electricity retailers in Texas (the most energy-intensive state in the nation) is showcasing e-SenseTM, a suite of smart energy solutions available today that helps consumers make informed energy decisions about how they buy and use electricity, and put those decisions into action. The mobile part of the vision is eVgoSM, the nation’s first privately funded, comprehensive electric vehicle (EV) ecosystem. NRG launched eVgo in Houston in November and will roll it out across Texas in 2011. eVgo will provide electric vehicle owners with convenient and affordable “home-and-away” fueling in an “unlimited miles” package, offering unlimited mobility at a fixed price for EV drivers. Powering all of this is a national generation portfolio including more and more low-carbon generation like new advanced nuclear generators and modern carboncapture equipped plants powered by domestic natural gas, along with expanded renewable generation, especially solar. From the planned expansion of the South Texas Project nuclear power station to Ivanpah, the largest concentrated solar generation project in the nation, to the California Valley Solar Ranch, one of the largest photovoltaic projects in the world, NRG is working—right now, across the United States—to transform our energy future, to move energy usage in our country from the age of Edison to the age of electronic enlightenment. For more information, visit us at booth 2636, North Hall, or online at www.nrgenergy.com.


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THE SILENT KILLER OF ELECTRONICS Every day we hear about some new toy or gadget ranging from the latest cell phone—oops, smartphone—to iPads and 3D televisions, and the list goes on and on. While many of the smaller gadgets are virtually disposable, components that drive our high definition—and soon to be 3D—world are not so easily replaced. We expect these components to provide trouble-free entertainment for years to come or at least until the next must-have component comes out. Since home theater has become so commonplace, most everyone has these systems tucked away in an entertainment center, cabinet or remote closet somewhere in the home. Having that ‘clean’ look in the home is great―all of that technology is present but not in your face. It does however come with some challenges, such as how to control the components. There is, however, one issue that does not get the attention it merits. If you have your components

neatly hidden away, then you may have already experienced this issue which can cause your equipment to malfunction or worse, stop working altogether. The culprit is heat, and it is slowly killing components that are installed in tight spaces without proper ventilation. It wasn’t long ago when everyone was proud to display their components, especially that new reel to reel, but today, people don’t want to see their components and while this may simply be the wife getting her way (again), the fact is that tucking them away and closing the door on them restricts airflow and leads to both short- and long-term heat issues. In the short term, components can become unresponsive or, if they are equipped with thermal protection, they will simply shut down until they cool off. Of course this usually happens in the middle of the big Super Bowl party but, with a little knowledge and the right

POWERGENIXʼS NIZN BATTERIES NON-TOXIC AND SAFE FOR USERS Nanci Bergman, Director of Consumer Sales, PowerGenix, talks about eco-friendly batteries.

provide the power level of a high-performance disposable battery with the environmental benefits of rechargeables. In short, they’re the best of both battery worlds.

CEDN: So, I hear that PowerGenix makes rechargeable, eco-friendly batteries for consumer applications. Tell me a little bit about the technology behind your batteries, and what makes them innovative?

CEDN: OK, so how do your batteries perform compared to the competition?

NB: PowerGenix created a rechargeable Nickel-Zinc [NiZn] battery for consumer and commercial/industry applications. NiZn is the first new battery chemistry offered to consumers in over 20 years, which is strange when you think about it―all the electronics that use batteries have changed so much but the batteries haven’t evolved. We’ve gone from the Walkman to advanced portable gaming and digital cameras with essentially the same batteries. In addition to offering more power, our NiZn batteries are completely non-toxic and safe. Because of their 1.6 volt power output, PowerGenix’s NiZn batteries are one of the first rechargeable batteries capable of replacing disposable [single-use] batteries, which means a big reduction in e-waste. We’re proud to offer a cleaner environmental alternative to previously available rechargeable batteries. The technology is non-toxic, so it’s safe in your home and easier to dispose. CEDN: NiZn sounds interesting, but I wonder if you can provide some insight into why consumers should consider rechargeable batteries in general.

NB: Our batteries provide distinct advantages over standard rechargeable batteries due to the higher voltage in a single cell―1.6V in NiZn versus 1.2V in Nickel-Metal Hydride or NickelCadmium. The higher voltage means that the most demanding consumer electronic devices, which currently rely on singleuse lithium and alkaline batteries [which offer 1.5V], can now be powered reliably with rechargeable NiZn. CEDN: Sounds like a good deal to me! With what kind of devices do you recommend using these batteries? NB: We’ve received a lot of positive feedback about PowerGenix batteries’ performance in devices ranging from digital cameras to GPS units to handheld game controllers. Basically, any high-drain, demanding consumer electronic device is a good candidate for a PowerGenix battery. Because of the high voltage level, our batteries provide optimal performance throughout their lives―it’s like the difference between using high octane gasoline in your car and regular unleaded.

NB: Rechargeable batteries provide a lower total cost of ownership over the product lifetime. And, they’re also a better choice for the environment, reducing the number of batteries that end up in landfills.

For example, a lot of photographers use PowerGenix batteries because their increased power translates to brighter, faster flashes. PowerGenix AA batteries also have a much shorter recharge time than traditional rechargeables, which benefits active photographers. Not only will their cameras work faster but when the batteries do drain out, they can be recharged in about an hour.

Specifically, PowerGenix’s batteries are the best choice for consumers because they

For more information, visit www.power genix.com.

products, it’s a problem that is easily prevented. The long-term issue is that excessive heat can drastically shorten the life of a component. Cooling does not generate a “buzz” like other gadgets do but like surge protection, it should be an integral part of every “installed” technology system. In many cases where components are in a cabinet or closet, it can be as simple as adding a fan to exhaust the hot air. The primary goal is to just get air moving and not to focus too much on CFMs or BTUs. Simply consider how air will move through the cabinet or closet and around the components. It does not take a lot of airflow to adequately cool components but it does require air effectively flowing around the components.

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The first step is to ensure proper spacing between components and shelves and, whenever possible, do not stack components and ensure air flows freely between shelving. Next, have an escape for hot air through the top of the cabinet. To start, you can try to just use a passive grill to vent the air. If you find you need active cooling, replace the passive grill with a fan-based cooling unit and then reevaluate the system. If additional cooling is required, consider adding a spotcooling device to individually protect the amplifiers and/or home theater receivers in the system. The bottom line is that heat is a silent killer when it comes to electronics but it is preventable. For a variety of thermal solutions, visit Cool Components in South Hall booth 21570 or visit their website at www.coolcomponents.com. Cool Components offers the most comprehensive line of cooling and ventilation solutions for cabinets, closets and equipment racks and has solutions for both residential and commercial applications.

JILL-E DESIGNS, MAKER OF BAGS FOR TODAYʼS TECH-SAVVY ON-THEGO LIFESTYLE, EXPANDING ITS RETAIL CHANNEL A growing jill-e designs, well established and widely known around the world, has set its sights on an expanded retail presence in the U.S. The maker of fashionable, functional camera and carry bags for today’s technology-dependent, on-the-go lifestyle is attending CES in part for the purpose of establishing an even broader-based retail channel. “As so often happens, consumer interest is ahead of the market, and that’s the case with our bags,” said Jill Wight, President of jill-e designs. “The number of ‘hits’ we’re getting on our website, which has been growing steadily, and our increasing sales through photo specialty stores proves that. Our challenge now, and the challenge for the larger players in the

retail market, is to satisfy the demand for our products by continuing to pursue a broadbased retail presence that puts jill-e designs’ products as close to as many consumers as possible in as many markets as possible. We’ve steadily been growing our network, and we’ll build on it further during our time at CES.” A concerted effort to identify and develop relationships with additional retailers and distributors will be complemented by an exhibit of the latest in fashionable, functional camera and carry bags for today’s fast-paced, tech-savvy lifestyle—including a messenger-style shoulder bag with interchangeable

Vapor Corp. (Con’t. from p. 44)

through its websites and direct response television marketing efforts. For more information, please visit http://smoke51.com or www.vapor-corp.com.

electronic cigarettes internationally and domestically through distributors, wholesalers and direct to consumers Canonical (Con’t. from p. 44)

are eight seconds on a device with solid state disk drive. We are already shipping this with one of our major OEM partners. CEDN: What does the future hold for Canonical? MS: Canonical is growing rapidly, with nearly 400 employees across 30 countries. Through our OEM Services organization, Canonical will continue to provide software solutions for OEM and ODM customers who are using Linux and Ubuntu in their products. We currently ship Ubuntu on millions of pre-installs annually, on Intel and ARM

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devices ranging from tiny handhelds to heavy-duty servers. The work I’ve been focused on at Canonical comes to fruition in 2011, with our new interface, Unity, shipping across the board on all of our products. That’s a major step forward, and a great basis for the next generation of Ubuntu devices. Canonical’s booth, MP25324, is located on the ground floor in the South Hall. E-mail john.bernard@canonical.com to set up a meeting and see the range of Canonical products and services. For more information, call +44 207 630 2400 or visit www.canonical.com.


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BRESSER MID-7 TABLET A PERFECT ON-THE-GO COMPANION Established more than 50 years ago, BRESSER has designed and distributed optics and electronics throughout Europe. In 2009 BRESSER announced an exclusive distribution agreement with Explore Scientific LLC for distribution throughout the Americas, Australia, and New Zealand. New for this year is the BRESSER MID-7 Tablet touch device embedded with 3G and Wi-Fi running the open source OS Android 2.1. Scott Roberts from EXPLORE SCIENTIFIC-BRESSER describes the new Android touch tablet, “We are very excited to bring forth an unlocked 3G/Wi-Fi tablet in the popular 7-inch

format. At under $300 retail, we think it is the perfect combination of size, performance, functionality, flexibility, and price. The huge range of Android applications and the ability to use the MID-7 as a phone and an Internet device anywhere in the world where there is 3G or Wi-Fi connectivity makes this device a perfect companion for anyone on-the-go, no matter where they are.” The BRESSER MID-7 touch device keeps you in touch with fully unlocked 3G and Wi-Fi, so no matter where you are you can access the Internet, receive and send e-mail, and make VOIP phone calls. The front-facing camera also makes the BRESSER MID-7 video chat

LEAN&ZOOMʼS INTUITIVE AUTO-MAGNIFICATION TOOLS PROVIDE ERGONOMIC RELIEF TO THE DIGITALLY INCLINED The size and resolution of computer displays has increased dramatically, allowing more information than ever to be rendered on-screen. However, items can now be so small or screens so cluttered that users often need to lean forward to properly examine them. While this leaning behavior is common during normal computer use, it is often enacted unconsciously by the end user, resulting in unwanted eye or neck strain. Enter Lean&Zoom—the first commercial product to emerge from The Quality of Life Technology Center and Foundry at Carnegie Mellon University. The Lean&Zoom technique examined by Human Computer Interaction researcher, Chris Harrison, has resulted in a computer application that automatically zooms

the user interface display in response to its viewer’s body movements. It works like this: People naturally lean towards items to better inspect them. Lean&Zoom simply leverages this intuitive human behavior as an input signal. Lean&Zoom detects user proximity to a computer display using a camera. Then, in response to intuitive lean-motion gestures, Lean&Zoom magnifies on-screen content proportionally. With Lean&Zoom, users can alleviate detrimental and long-term effects to posture and eyesight by reducing how far and how often leaning is required. Dramatic lean gestures are also minimized, while on-screen items become more regularly and readily readable. “Zoom level” is controlled by

Consumer Electronics Daily News ready. Here are the detailed features and specifications: OS: Android 2.1 Display: 7-inch TFT LCD Resistive Touch Pad, Resolution 800x480 CPU: Based on ARM926EJ (dual-core) Main CPU Frequency: 600MHz Auxiliary CPU Frequency (DSP Digital Command Control) 550MHz SDRAM 2X64MB Memory: 4GB Card Slot: Mini SD Card Slot >8GB/16GB Sensing: Built-In Motion Sensor Connectivity: Embedded 3G; Wi-Fi b/g Sound: Built-In Microphone and Speaker + Headphone Socket Imaging: Front-Facing Webcam USB: Host/Client Power: AC Power Adapter/Charger; 100-240V~50/60Hz; DC Output 5V/2 Amps

standard leaning cues. Lean&Zoom is available by download to PC and Mac today. Visit www.lean& zoom llc.com for details. The Quality of Life Technology Center is a National Science Foundation (NSF) Engineering Research Center (ERC) focused on the development of intelligent systems that enable older adults and people with disabilities to live more independently. QoLT Center addresses needs and activities of everyday living by prototyping personal assistive robots, cognitive and behavioral coaches, human awareness and driver assistance technologies. A key component of Carnegie Mellon University’s Innovation Infrastructure, the QoLT Foundry commercializes quality of life technologies for everyone and serves to build unique partnerships and collaborations among industry, academic and clinical constituents. For more information, visit www.qolt.org or North Hall booth 3013 or, contact Kristen Sabol, Director of Communications, at 412-303-7396. intruders advancing towards their house without security lights that are both expensive to install and intrusive to those living around them. Most people who buy large pieces of property want privacy. They don’t want to light themselves and their neighbors up at night with banks of security lights. These lights may deter intruders, but they have their disadvantages as well. And, there are many areas―especially along waterfronts and wetlands―where installing an effective lighting infrastructure is prohibitively expensive and may even be illegal. Security lights may illuminate a

have some additional announcements to make in the upcoming months as we continue to move forward.” See jill-e designs at CES booth 1035B, New Product Marketplace, North Hall, LVCC. For more information, call toll-free 888-HI-JILLE (445-4553) e-mail info@jill-e.com or visit www.jill-e.com.

When people think of security cameras they can use around the house, they often conjure up thoughts of cheap, low-light cameras that produce grainy, pixelated images during the day and shapeless, indistinct blobs at night. Many of these “security” cameras don’t work much better than the camera in your average cell phone. But F-Series thermal security cameras from FLIR Systems are different. FLIR’s affordable thermal security cameras give homeowners crystal-clear imagery that lets them know if someone

is on their property 24 hours a day. F-Series thermal security cameras let you see what your eyes can’t: invisible heat radiation emitted by all objects regardless of lighting conditions. Thermal cameras detect the minute temperature differences between objects, and turn them into video that you can watch on almost any TV monitor. Because they see heat, not light, thermal cameras are effective security tools in any environment. They can easily detect intruders and other potential threats to the security of your home and

jill-e designs (Con’t. from p. 49)

good looks. jill-e designs, a little more than three years ago the upstart idea of two farsighted Eastman Kodak Co. marketing managers, moved its headquarters from suburban Rochester, N.Y., to Orlando, Fla., earlier this year—a reflection of its current success and its plans for future growth.

“This is an exciting time for jill-e designs,” Wight said. “We feel very good about our product decisions and very good about the future. In a relatively short period of time we’ve gone from idea, to start-up, to a company with a worldwide reach and a forward-looking strategy for a healthy rate of growth. I expect we’ll

designer covers, and a collection of DSLR bags in four eye-catching colors. jill-e designs also will display some of their favorite offerings, such as three classy clutches and, for the men, a smart jack™ messenger bag sporting rakish

The BRESSER MID-7 is estimated to retail between $249 to $299 with availability in January or February. For more information, call 888-599-7597 or visit bresser.com/mid7.

calculating the user’s lean position from inputs provided by a computer vision system—such as the cameras typically already integrated on today’s laptops or computer monitors. Magnification of the user interface is system-wide and directly proportional to the extent of the user’s lean: in other words, the greater the user leans, the greater his or her magnification. The Lean&Zoom application can be set for low-zoom gain; however, for regular use, a high-zoom gain would likely be desired to achieve optimal speed and performance. Once zoomed in to a comfortable level, the mouse is used to pan around the screen. The magnification that was formerly provided by being physically closer to an item can now expose otherwise unseen details with minimal effort. Semantic zooming applications are also made possible whereby a user can add detail to screen content incrementally as a response to family day and night, in good weather and bad. Thermal security cameras are an affordable option for any homeowner with a security system, and they do more than just let you see at night. With a thermal camera, homeowners can see into those dark, shadowy nooks and crannies that are common around house entrances and garages, giving their families that added piece of mind that comes from knowing that there isn’t anyone lurking next to their front door. With thermal cameras, homeowners can watch over their property in ways that visible-light cameras can’t, seeing

THERMAL CAMERAS FOR 24-HOUR RESIDENTIAL SECURITY

Battery: Rechargeable Li-Polymer Battery; 4-8 Hours Per Full Charge Size: 21.3x12.4x1.2 cm. Weight: 475 grams In the Package: MID-7, Earphones, USB Cable, AC Power Supply, Instruction Manual Warranty: Two-Year Limited Warranty

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recorder with Internet accessibility, fused power distribution for all four, eight or 16 cameras, 120V AC outlets in a NEMA rated fan-cooled weatherproof box. The VR series also maintains the HDMI, VGA and composite video outputs along with a USB user-friendly mouse interface. Optional small form factor LCD monitors can also be included inside of the box itself. These recorders can be mounted in the

harshest conditions while staying hidden from the elements and intruders alike. The NEMA-VR series maintains IC Realtime’s Enhanced H.264 compression and Linux-based embedded operating system platform. The NEMA-VR series are suitable for remote locations, mobile surveillance and applications that require a covert and complete product installation. For more information, e-mail info@icrealtime.com, call 866-9979009, visit www.icrealtime.com or stop by South Hall booth 21560.

an interface converter that allows generation and analysis of serial digital audio signals (I2S etc) directly. Need to make an electroacoustic measurement of a Bluetooth loudspeaker in the lab? Again, the dScope Series III includes all the necessary tools, including time domain gating of impulse response measurements. Want to check the Bluetooth link for drop-outs and lost packets? The system incorporates a unique family of ‘Event Manager’ tools, enabling you to automatically detect and log intermittent issues such as drop-outs without needing to be present. Your complete system, from analogue and digital inputs and outputs, DSPs, board level serial digital signals,

electroacoustic transducers, to the Bluetooth interface and CODECs, can now all be designed and tested using a single audio test platform. The dScope Series III is truly a unique instrument, offering more powerful analysis tools at a more competitive price than any other system on the market.

bandwidth. When used with the most recent version of the Skype beta client for Windows®, three or more users can hold highly effective video group conference calls from anywhere. For businesses using Cisco ® WebEx, GoToMeeting.com, and other online collaborative meeting applications, the new TouchCam V1 delivers outstanding video quality. With the new low-cost TouchCam V1, families and friends separated by great distances can now enjoy stunningly clear 720p HD video call quality and the V1’s wide angle lens lets everyone get into the picture, a far cry from typical VGA webcams where participants typically only see a person’s head and shoulders. Since the TouchCam is Skype HD certified, best Skype video calls experience is assured! “Consumers and businesses are clamoring for lower cost HD video

cameras for both desktop videoconferencing and casual video calls,” said Ping Liu, President of faceVsion Technology USA. “faceVsion was there with the first Skype HD certified TouchCam N1 last CES and now we’re here with the new low-cost TouchCam V1 to satisfy our customer’s requests for lower cost cameras that won’t sacrifice video quality.”

devices consumers already own and the services already existing within the Internet cloud, providing Ford owners virtually unlimited possibilities for added safety and convenience while on the road. SYNC is available on Ford cars and trucks at an option price of $395 and is standard equipment on all Lincoln models. AppLink will first be available for download for 2011 Ford Fiesta owners in early 2011, as well as factory-installed on many new 2012 models.

Ace Bayou (Con’t. from p. 24)

Over the past 10 years, the demand for products have grown by more than 800 percent and continues to expand. Ace Bayou provides customers with valuebased products by implementing cost reduction strategies through innovations in assembly, manufacturing processes and logistics. With its quality sound furniture as its flagship product line, Ace Bayou is also

the leading beanbag manufacturer in North America, the largest supplier of gaming storage ottomans, video rockers and recliners, and successfully serves a variety of other markets in the lifestyle furniture, pet products and durable medical goods sectors. For more information on Ace Bayou’s X Rocker line of sound furniture, visit www.thexrocker.com. For more information on Ace Bayou, visit www.acebayou.com.

personalized molds that are exact replicas of their ears. Customization assures all-day wearing comfort and delivers high noise isolation and consistent sound quality.

Chicago-based Etymotic Research designs and manufactures products that measure, improve and protect hearing. After more than 27 years, Etymotic

remains the world leader in high-fidelity, noise-isolating, in-ear technology. To learn more about Etymotic Research, visit www.etymotic.com.

NEMA RATED WALL MOUNT RECORDERS BRING AN ALL-WEATHER SOLUTION FOR THE HARSHEST OF INSTALLATION ENVIRONMENTS Now you can utilize all IC Realtime’s cutting edge digital recorders in an allweather, NEMA controlled environment. Compiled of all the necessary components for a full surveillance solution, IC Realtime’s NEMA-VR

series recorders are an all-in-one weatherproof solution. Available in four, eight and 16 channel H.264 DVRs, NVRs and a 20 Channel Hybrid. The NEMA-VR series consists of a full real-time Pentaplex

GOOD NEWS FOR BLUETOOTH AUDIO ENGINEERS Any audio engineer will know that the task of testing and measuring a Bluetooth audio device is by no means straightforward. The process involves establishing wireless connections, setting up signal generators, signal analyzers, electroacoustic test fixtures, microphones and more. And then you need to create a series of audio test files in software, play them though your device, and perform post-processing of captured wave files. But it no longer has to be this way! Prism Sound’s award-winning dScope Series III audio test system now supports audio streaming directly between test system and Bluetooth device, enabling real-time, closed-loop testing of

Bluetooth audio systems. Engineers the world over will breathe a huge sigh of relief at the news that Bluetooth audio development, compliance testing and manufacturing is now simpler and faster than ever before. The dScope Series III is the world’s first complete audio test solution for Bluetooth devices, combining analogue, digital, electronic, electroacoustic and Bluetooth measurement capabilities in a single instrument. External software for generating and analyzing waveforms is now completely redundant. Need to probe your Bluetooth audio designs at board-level? No problem. The dScope Series III can be specified with

FACEVSION EXPANDS ITS SKYPE HD CERTIFIED HIGH DEFINITION VIDEO CAMERA LINE-UP WITH NEW LOW-COST FV TOUCHCAM V1 New Model Delivers Crisp 720p Streaming Video Over The Internet For An Unparalleled HD Video Call Experience Using Skype And Other Popular Video Call/Chat Clients faceVsion™ Technology USA, a world-class manufacturer of HD video communication products for consumers and business, on Jan. 6, 2011, announced a new model in the popular TouchCam™ line-up of Skype™ HD certified video cameras. The new TouchCam V1 720p HD VideoCam is a Ford (Con’t. from p. 4)

Twitter—all of which can be downloaded through the same app store interfaces that consumers are familiar with such as The Android Market and BlackBerry App World, currently among the leading growth markets for mobile apps. Additional smartphone apps can be added to the SYNC ecosystem in the future. The Ford SYNC platform approach, along with SYNC AppLink, leverages the Etymotic Research (Con’t. from p. 41)

MicroPro series, hf-series, mc-series and etyBLU2 Bluetooth® headset owners with

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new low-cost model with many of the same features that made its big brother, the TouchCam N1, immensely popular with business looking to move videoconferencing out of the conference room and onto the desktop, allowing effective HD video calls to happen anywhere, anytime. Like the TouchCam N1, the new V1 is a Skype HD certified camera with a wide-angle lens and built-in hardware H.264 video encoding that delivers brilliant 720p video over an Internet connection with as little as 1.2Mbit/sec

See Prism Sound at CES Prism Sound will be demonstrating live measurements on consumer Bluetooth audio devices at the Venetian Towers Suite 30-211. For more information, call 973-9839577 [U.S.] or +44 (0)1353 648 888 [U.K.], e-mail sales@prismsound.com or visit www.prismsound.com/test_measure.

System Requirements The faceVsion TouchCam V1 requires a Windows 7, Windows Vista, or Windows XP PC with an Intel® Core 2Duo or equivalent CPU, 1GB RAM, Skype 5.0 or higher, available Hi-Speed USB 2.0 port, and Internet connection with minimum 1.2Mbit/sec “up & down” bandwidth capability. Users are encouraged to visit www.skype.com for updated Skype system requirements. Continued on Page 109


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HIFONICS ANNOUNCES BRICK AND MORTAR ONLY BRUTUS ELITE SERIES Maxxsonics USA announced today that the new Hifonics Brutus BRE (Elite) Amplifier Series is available for order at the 2011 WCES. Ted Henricks, V.P. Sales and Marketing, said, “The Hifonics Brutus BRE Series is a complete line of our famous Brutus Super D-Class mono blocks with the addition of three A/B stereo amplifiers. They are available in the most popular power configurations. Most importantly, they represent a new direction for Maxxsonics as a company; they are under a controlled distribution

plan that does not allow Internet sales. In addition, we have a controlled purchase program whereas a distributor is limited to the amount of product they can fill their pipeline. In addition, pricing to the customer and the minimum advertised price will be strictly enforced. Price erosion hurts everyone; we are clearly in a new stage of retail resurgence and the need for proper product demonstration. Our core distributors and dealers are in agreement with this program.” The new Brutus BRE Series is available in Hifonics’ most requested power

Consumer Electronics Daily News configurations, a 1 x 1100 watt, 1600 watt, 2000 watt and 2500 watt 1-Ohm stable, Super D-Class mono block. Plus, Hifonics now offers a 4 x 100, 4 x 60 and a 2 x 100 stereo amplifiers under the Brutus badge. The new design features a black heat sink with an illuminated Brutus and Hifonics logo in addition to classic Brutus designs. The Brutus Elite series mono blocks offer High Efficiency Super D-Class Technology that is a tried and tested technology and feature 4/2/1 Ohm Stability, Bass EQ with 45 Hz Bass Boost and Variable Low Pass, Subsonic Filter, Phase Shift and Level Control plus many more features. The Hifonics Brutus amplifier series

JERRY RICE AND JUDOBABY INC. FORM FIRST-EVER PET SPORTS LEAGUE JUDOBABY Inc., a Redwood City, Calif.-based game developer, is set to unveil Jerry Rice and Nitus’ Dog Football for the Wii as the first title in its Pets Sports League franchise featuring Jerry Rice, ranked by the NFL Network as the No. 1 Player of All Time, and his rottweiler, Nitus. The title is the company’s flagship game and is to be released as part of its new familyfriendly franchise, the Pet Sports League. Jerry Rice is the league’s

ships to dealers in February of this year. Retail prices range from $299.95 to $599.95. Check out www.maxxsonics.com for more information. About Maxxsonics USA, Inc. Established in 2001, Maxxsonics USA Inc is a leading manufacturer of home and car audio products. Parent company of MB Quart, Hifonics, Crunch, and Autotek, Maxxsonics USA offers a complete line of car audio products including amplifiers, speakers and subwoofers. For the home, Maxxsonics offers the awardwinning Hidden Reflections Mirror TV series. Maxxsonics serves customers in more than 50 countries worldwide. See all of their products at the www.maxxsonics.com website. unconventional playing fields, from Tahiti to outer space, with the goal of being named champion and winning the Golden Fire Hydrant. The game is the first title in JUDOBABY Inc.’s mission to build quality games that are fun to play, easy to learn, humorous and enjoyed by both male and female gamers. Future titles are expected to release from the developer combining the worlds of pets and sports. Jerry Rice and Nitus’ Dog Football is scheduled to release in Q2 2011. For more information, visit the company website at www.judobaby.com and to be one of the first to play the game stop by the JUDOBABY booth at the Kids @ Play Summit in the North Hall, booth 3518.

official commissioner, and was chosen to hold this position for his credibility, experience, vision and leadership. Jerry Rice and Nitus’ Dog Football is the first in a series of innovative family-friendly titles that uniquely blends everyone’s favorite genres―pets and sports into an action-sports game for users of all ages. The multi-player game created for the Nintendo Wii allows up to four players to participate in the ultimate pet sports experience. Designed for both

sports and action gamers, players assume the identity of more than 14 characters including Rock Star Rob, Surf Pro Sandy and Flea-Bo the Clown. Each character plays the quarterback and is assigned to a team of seven canine companions, who they direct by swinging the Wiimote to throw, dodge, jump and swim to victory. Players can build a team from more than 20 breeds directing St. Bernards, collies, terriers and bulldogs in crossing patterns all over the field. The game features 12

EXPANDING COOLING BUSINESS REFLECTS GROWING CONCERNS ABOUT ʻHIDDEN SIDEʼ OF ELECTRONICS

“When we do a job, even if it’s a simple one, I’d say 95 percent of them probably need or have some kind of cooling requirement,” said Keith Sheppard, President of Sheppard Security and Communication, a Florida-based installer. “I don’t know how many times I’ve gone into a house and the cabinet doors are propped open because it’s overheating.” Sheppard said that the Florida-based Cool Components, with its wide array of cooling solutions, is probably the leading innovator in the industry to date. “You go on their website and they’ve got a solution for everything. And if they don’t they usually come up with something. They’ve got the cooling thing licked,” Sheppard said. “You notice that they’ll introduce a product and then the next year other companies will have a very similar product.” Cooling can be a delicate task because it involves working with the elements of someone‘s home, Sheppard said. “We’ve had jobs like a custom-built cabinet, and the customer’s like, ‘I don’t want any holes drilled in it.’ Cool Components have got a pretty tasteful solution for just about everything,” he said. Kattan agreed with Sheppard’s assessment. “Cool Components were able to offer us solutions that not only are

efficient but also extremely quiet and well-designed to be integrated in living areas in an elegant way,” Kattan said. “We’ve been extremely aggressive since we entered the market,” said David Lee, President of Cool Components, which is making its CES debut this year. “In the past we had been fairly conservative with our sales efforts, mainly because we were focused more on product and market development. Now we have reached our goals in those areas, so we’re stepping up our sales efforts and are ready to attack the market and be the primary cooling provider.” The growth of the cooling industry is no accident; it’s the natural product of a changing world, Lee said. More complex systems have created a niche that companies like his are rushing to fill, he added. “Systems are getting bigger and bigger,” Lee said. “You have not only computers that are getting more and more powerful, but now computers are being installed with your media servers. You have distributed audio systems, which means you need a lot more amplification. Amplification equals heat. Now you’re putting all of that heat in a closet or a cabinet.” Lee said the time is ripe for cooling

for home theater applications, musical instruments and car entertainment will be on show at CES’ High Performance Audio and Home Theater exhibit suites, The Venetian Towers, Suite 30-332. “With a reputation for showcasing the latest innovations in international consumer electronics, CES is the ideal venue

for IR to demonstrate its leading-edge power management solutions for Class D Audio,” said Adam White, IR’s Senior Vice President, Worldwide Sales. With more than four decades of success, the International CES reaches

By Justyn Dillingham In the world of electronic equipment, more advanced systems demand more energy expenditure. But energy creates heat, and too much heat can spell disaster for a sensitive system. The cooling industry, epitomized by burgeoning companies like Cool Components and Active Thermal Management, is based around the growing awareness that ventilation and equipment-cooling are becoming an essential part of electronics. “I believe as technology continues to evolve and the capabilities keeps growing, the equipment to support it is getting more and more sophisticated and therefore heat-generating,” said Eyal Kattan, President of Media Nexus, a Georgiabased company which specializes in integrating high-end entertainment systems into a home. “Take, for example, the Xbox 360. When you put all these ‘boxes’ together in one rack or a cabinet,

you definitely going to need a cool way to cool them off.” System cooling techniques vary, ranging from ventillating a cabinet to installing fans. Kattan said that his company looks at three factors when strategizing how to cool a system: heat, noise and aesthetics. A cooling system should be designed to interrupt the lives of the home’s occupants—via noise or visual distractions— as little as possible, he said. “Sometimes we are required to install cooling devices in exposed areas that are located in high-visability areas and the cooling system must be blended with the rest of the décor,” Kattan said. Kattan said he thinks cooling will become increasingly integrated into the world of electronic equipment, eventually becoming a familiar part of an installer’s job. “Tthe more efficient and quieter they become, the easier and more plausible it would be to include them in every project,” he said.

INTERNATIONAL RECTIFIER TO DEMONSTRATE AUDIO SOLUTIONS International Rectifier, IR®, a world leader in power management technology, on Dec. 14 announced the company will

showcase its latest Class D Audio power management solutions at CES 2011. IR’s cutting-edge chipset solutions

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Consumer Electronics Daily News

POWERMAX INTRODUCES NEW LED FLASHLIGHTS AND BATTERY Neville Lin, President of Powermax USA, a leading battery company in private label and value brand manufacturer, talks about his company. CEDN: We noted that your booth is located in the ‘Sustainable Planet’ section of this year’s CES Show. How are your batteries ‘green?’ NL: We have responded to the ‘green’ initiative with our new ‘Pre-Charged Rechargeable Batteries’ and a ‘Green Alkaline’ with no mercury, no cadmium and no lead. CEDN: You mention the new ‘PreCharged Rechargeable Batteries;’ what is

the benefit of these? NL: All of our Insta-Use Pre-Charged Rechargeable products are made of 100 percent recyclable materials, including the packaging and battery itself [no mercury, no cadmium and no lead], thus creating a complete earth-friendly line of battery products in an effort to reduce battery disposal waste in landfills. Using one rechargeable battery can keep thousands of alkaline batteries from being disposed in landfills each year, and our ACDelco Insta-Use Pre-Charged batteries hold their charge longer than standard rechargeables. CEDN: You also offer private label

DATAPIPE OUTLINES KEY CLOUD COMPUTING TRENDS FOR 2011 Enterprise Adoption, SLAs, Automation And Governance Will Lead To Continued Growth For Cloud Computing Datapipe, a global leader of managed services and infrastructure for IT and cloud computing, on Dec. 15 outlined three key cloud computing trends for 2011. The company sees major trends for the coming year including the increased adoption to cloud computing by large enterprise organizations, increased market demand and delivery of Service Level Agreements (SLAs) for guaranteed performance and reliability,

and improved automation and governance that moves cloud computing beyond raw infrastructure to solve specific business domain challenges. “What was once considered an unknown technology surrounded by lots of hype is now revolutionizing IT,” said Ed Laczynski, Datapipe’s Vice President for Cloud Strategy and Architecture. “The reality is, we’ve only scratched the surface of what is possible in the cloud and during 2011 we will see significant advancements that will drive stronger adoption and value from the entire cloud computing ecosystem.”

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manufacturing. Where do you see the battery industry trend going? National brand vs. private label? NL: National brands continue to spend promotional dollars to increase their market share and compete with both value and own brand programs. Consumers will search for best value, given the economic climate and our NBE quality the trend will continue. CEDN: How does your Powermax/ACDelco and private label brands fit today’s retailers’ needs? NL: Retailers need to differentiate their own brand programs with unique segments, sizes and promotions. Powermax USA offers solutions to create excitement, traffic and most importantly value. CEDN: I also heard that you are going to Looking to 2011 Datapipe sees three key trends that will impact the cloud computing landscape: Household Names Will Make Big Cloud Decisions While enterprise adoption of cloud computing progressed in 2010, 2011 will be the year when industry giants from across the spectrum—including major financial institutions, pharmaceuticals and retailers—will migrate major internal and external IT systems to the cloud. Moving beyond the “dev/test” and “R&D” use cases, more projects will be deployed to include mainstream and mission-critical IT applications and services. This adoption will be spurred by advancements in security, compliance, and the availability of new managed cloud offerings that

introduce new ‘LED’ flashlights and lantern. Can you tell me more about this? NL: The new LED technology provides energy saving technology, longer lasting bulb and optimum illumination at a reasonable cost for the flashlight and lantern industry. We have a full line of flashlights to fit consumers’ needs from house, auto, work and indoor and outdoor. Our new packaging is great and ecofriendly, the design is exciting, and the product is excellent and cost-effective! For more information, stop by South Hall booth 26002 or visit www .powermaxusa.com. enable greater governance, faster adoption and 24/7/365 operations support. Enterprise Grade SLAs As the cloud computing delivery model matures, more enterprises will demand the same types of service level agreements that they currently rely on from vendors delivering more traditional IT services. Robust SLAs around full solution availability, performance and incident response will allow more customers to trust mission-critical and productionlevel systems to cloud computing. The growing cloud ecosystem will continue to spawn a new class of products and services that help customers manage and govern SLA compliance. Continued on Page 92

WHAT DOES 2011 HOLD FOR THE E-WASTE INNOVATOR WERECYCLE! VIDEO GAME ACCESSORIES MARKET? FILES APPLICATION TO SERVE CONSUMER ELECTRONICS By Chris Arbogast, Director of address the needs of a refreshed console, Marketing, Nyko Technologies or add a requested feature to an already MANUFACTURERS UNDER popular product. Historically, the videogame accessories NEW YORK STATEʼS NEW LAW market booms with the launch of a new The Consoles Aren’t New, console. New consoles mean new controllers and peripherals to go with them. The current-generation console lifecycle is lasting longer than any console lifecycle in the past, suggesting a down year for game accessories. However, interesting new developments and innovative business strategies will help the agile peripherals company flourish in 2011. A Refreshing Time Of Year Traditionally, the game console lifecycle has lasted five years, but today’s consoles are entering their fifth and sixth years on shelves amidst a slow economy. Since we don’t anticipate any consoles to be released this year, we have to think creatively and provide new accessories for the existing game systems. For Nyko this means refreshing our most popular products with new features and improvements. We’re introducing things like the Charge Base 360 S and Intercooler STS this year, which either

But Everything Else Is The introduction of Wii Motion Plus, Sony Move and Microsoft Kinect have breathed new life into the current-gen consoles. Each of these new gesture or motion-based technologies presents a unique opportunity to innovate beyond first-party product design. On the Wii, Nyko was first to market with the Wand+, the first Wii controller to integrate Full Motion Technology into the remote itself. Now with Move and Kinect, consumers are showing a willingness to purchase whole new sets of controllers and cameras, and literally rearrange their living room just to meet the space demands of these new systems. With these investments, we believe consumers will also be willing to spend on accessories like charging docks and other value-add peripherals that help them get Continued on Page 72

Pioneering electronic waste recycler WeRecycle! has filed with the New York State Department of Environmental Conservation to collect and process ewaste on behalf of consumer electronics and computer companies under the state’s new Electronic Equipment Recycling and Reuse Act. The law obligates electronics manufacturers to take responsibility for safe disposal of their products. WeRecycle! offers the most economic and environmentally responsible compliance option for electronics manufacturers that are required to either set up their own collection systems or sign up with a stateapproved “collective” e-waste provider. Collection networks must be fully operational in every county, and in each municipality with a population of more than 10,000 people no later than April 1, 2011. The company is among the largest electronics recyclers in New York state, and one of the fastest growing and most experienced in the nation. WeRecycle! is widely recognized for its sophisticated

sorting technologies, which separates electronics into clean, high-value commodity streams. These proprietary, stateof-the-art systems also facilitate better and more accurate reporting under increasingly stringent regulatory requirements. “We handle the entire process inhouse to make sure it’s done right and fully documented. Our process protects consumers from a data security breach, and we insure that all equipment is processed domestically,” said WeRecycle! President Mick Schum. “That means our customers get the unassailable accountability and complete transparency they need to meet the growing scrutiny from regulators and watchdog groups.” WeRecycle! currently works with a variety of leading consumer brands in the electronics industry, as well as state, county and municipal governments throughout New York and the Northeast. That experience will be a tremendous advantage for customers when the sweeping new law takes effect.


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Eye-Fi (Con’t. from p. 1)

JH: Eye-Fi is best known for its wireless memory card. The Eye-Fi memory cards automatically back up and share memories right from the camera. Behind the Eye-Fi cards is an entire platform for digital imaging that makes it easier to view and share the photos and videos you shoot, whether that’s through massively popular social media or more privately. Eye-Fi enables users to get the best quality photos and videos from their existing cameras without compromising on the relevance that comes with sharing right away. Since the introduction of our first wireless memory card in October 2007, we’ve partnered with 45 online sharing sites for direct online sharing. We’ve also partnered with seven major camera Corning Incorporated (Con’t. from p. 1)

comprehensive understanding of the physics behind glass breakage in a given application. This knowledge was used to produce a cover glass, Gorilla Glass, which is better able to survive the realworld events that most commonly cause glass failure. We turned to John Bayne, Business Director of Corning’s TV Cover Glass business to learn more: CEDN: What is Gorilla Glass? JB: Corning’s Gorilla® Glass is an environmentally friendly alkali-aluminosilicate thin sheet glass designed specifically to function as a protective cover glass for high-end display devices such as notebook PCs, televisions and mobile phones. CEDN: What makes Gorilla Glass so damage-resistant? Ooma (Con’t. from p. 1)

telephony services to people around the world. Our business model is that customers’ pay for the device upfront, and enjoy free phone service thereafter using their broadband Internet and existing home phone. We make it possible for our customers to own their dial-tone. This means free calls in the U.S. and rock-bottom international rates, coupled with the highest quality calling experience enabled by our exclusive PureVoice™ HD Technology featuring HD Voice. CEDN: What is it about the traditional telephone industry that said to you, this is where we can innovate? ES: Traditional telephone service is pricey, limited and inflexible. You don’t need to be a telephone company mogul to understand that, we’ve all experienced it in our daily life. Our core team comes from a long list of paradigm-breaking Nyko Technologies (Con’t. from p. 69)

the most out of the new input systems. With Innovation Comes Differentiation Three years ago no one could have predicted that Playstation 3 owners would be buying two new types of controllers as well as a camera in order to

manufacturers including Nikon, Canon and Sony to enhance the Eye-Fi experience starting with the camera itself. There are now over 60 ‘Eye-Fi connected’ camera models, representing more than 10 million units on the market. This ecosystem—combined with our cloud service—makes Eye-Fi far more than a cool gadget and enables millions of effortless uploads every month! CEDN: Consumers have more choices when it comes to viewing their photos and videos with the use of computers, tablets, smartphones, etc. How do Eye-Fi memory cards integrate into such a wide landscape of viewing devices?

Consumer Electronics Daily News photos—whether that’s a point and shoot camera, a DSLR or a smartphone. The photos are automatically and wirelessly backed up and organized where the consumer wants them. Regardless of which device the consumer took the photos with, they are available to be viewed and shared from virtually any smartphone, tablet or computer by logging into their private EyeFi account. Accessing full resolution content without compromising on privacy— that’s how Eye-Fi extends the photo experience beyond the memory card to the ever growing number devices in our lives. CEDN: Can you tell us about what you’re announcing here at CES?

JH: Eye-Fi helps consumers first by being in the devices they use to take

JH: Today, users have to choose between better quality photos and videos from

JB: The unique composition of Corning Gorilla Glass allows for a deep layer of high compressive stress [created through an ion-exchange process]. This compression acts as a sort of ‘armor,’ making the glass exceptionally tough and damage resistant.

book computers and tablets. Televisions continue to get thinner and sleeker and this too is where Gorilla Glass can have a role for TV cover glass which permits seamless full-glass fronts.

CEDN: What devices benefit from using Gorilla Glass? JB: Corning Gorilla Glass is an ideal cover glass for the most innovative electronic devices, from smartphones to slates to TVs. Many companies have not only integrated Gorilla Glass, but designed for it. In the rapidly growing handheld and smartphone market, Gorilla Glass compatibility with touchscreen devices is enabling an enhanced user experience, while design flexibility to create thinner, lighter and more aesthetically interesting designs is a key benefit for personal computing devices like notecompanies including Apple, TiVo®, Cisco, Intel, Yahoo!, Napster and Lexar. We made it our mission to create a better customer phoning experience at home and on the go―and it’s working. We spend our time thinking about the customer experience and how to use innovation to create a smartphone for the home. CEDN: If I’m one of Ooma’s customers who purchased the Ooma Telo from one of your retail distributors, what can I expect from my phone service?

CEDN: How do I know if Gorilla Glass is on a particular device? JB: Corning Gorilla Glass is currently used by more than 27 major brands, designed into more than 290 product models, and featured on more than 200 million devices. Due to customer agreements, we cannot identify all the devices that feature Gorilla Glass, but you can find the most current, comprehensive list that we can confirm at corninggorillaglass.com. CEDN: Touchscreens and 3D televisions are key trends at this year’s Consumer Electronics Show. Where does Gorilla Glass fit in these trends? and a free trial of our innovative premier services. Most of all you can expect never to pay for a phone call anywhere in the U.S. ever again. CEDN: On TV, I’m frequently hearing about those dongle services that imply they too are a landline replacement; how is Ooma different?

ES: The first thing to expect is easy setup. Just connect the Ooma Telo to your high-speed Internet and your home phone. Most customers are up and dialing in less than 15 minutes. Once you’re up and running, you’ll notice the exceptional call quality achieved by our exclusive Ooma PureVoice HD technology―it’s truly remarkable. You’ll also experience bundled free services like caller ID, call-waiting and voice mail

ES: Ooma provides not only all the basic services of a landline but also innovative features for at home and on the go that are unmatched by any other VoIP service. Ooma is a secure, standalone, always-on device that works independently of your computer. This saves you from the hassle of installing anything on your computer and from having to leave the computer turned on to make and receive calls. With Ooma, there are no compromises or concessions in voice quality. In addition, Ooma allows our customers to keep their current phone number, as well as take advantage of advanced features through our Premier Service

play Move. Three years ago the idea of a player’s body replacing the controller seemed far-fetched. Today these advanced technologies have entered the living room and the mainstream. As technologies evolve, greater technical hurdles are involved in designing controllers and accessories around them. Move, Kinect and Wii provide an avenue to innovation; thoughtful design

will help companies differentiate themselves from the competition. Instead of scrambling to repurpose plastic Wii shells to accommodate Move controllers (tennis rackets, bowling balls, steering wheels, etc.) we at Nyko are focusing on the integral functions of the controller and how players use it. By doing so we give ourselves a chance to bring further innovation and address

their digital camera and the ability to share instantly via their camera phones. With Eye-Fi’s new Direct mode, photos and videos from your camera can be sent directly to your smartphone or tablet device right away … no home network or hotspot required. With a combination of new technology in the card and our app on the mobile device, you can now view the pictures and instantly share them. No more compromising between great quality pictures and instant sharing. CEDN: Will there be a demo of this new feature at the show? JH: Absolutely. Come by the North Hall booth 3614 for a live demo. For more information, visit www.eye.fi or stop by our booth. JB: When it comes to touchscreens, Gorilla Glass is not only exceptionally thin, but enables high sensitivity and accurate responses for the most sophisticated touch technology with the added benefit of being tough enough to handle the ongoing physical contact that is intrinsic to these devices. The leading 3D TV technologies use polarization to create the 3D viewing experience. Some cover glass materials have high birefringence [stress in the glass] which interacts with the polarization effect of the eyewear and creates visible lines and patterns. By contrast, the lower birefringence of Gorilla Glass permits a better viewing experience―as if there is no cover glass at all. To learn more about Corning’s Gorilla Glass, stop by booth 15419 in the Central Hall or visit www.corninggorillaglass.com. For ongoing updates, follow Corning on Twitter and Gorilla glass on Facebook. including, an instant second line, call blocking, call forwarding, multi-ring, voice mail forwarded to e-mail and more. Ooma customers reap the benefits of choosing a service with a strong business track record. Ooma customers enjoy an easy to use, reliable and cost-effective phone service that can easily pay for itself in less than a year. Other dongle solutions have been proven to break down under stressed network conditions. Ooma is truly in a category of its own. CEDN: Why should people make it a point to stop by your booth at CES? ES: At our booth on the Second Level of South Hall, booth 31628, we will be offering demonstrations of the Ooma Telo with some cool new offerings that include our HD Voice running on mobile phones. People who stop by our booth will have a chance to win an Ooma Telo. We look forward to seeing you there. real consumer needs with our products. Even without PlayStation 4, Xbox 720 and Wii 2, the video game accessories market should see significant growth and success in 2011. To learn more about Nyko Technologies, come visit their CES show suite at the Las Vegas Hilton, North Tower, Suite 15121. Visit www.nyko.com for more information.


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KODAK (Con’t. from p. 1)

LD: No other company in the world can claim the imaging expertise and credentials that Kodak has built and now employs across the company’s wide portfolio of offerings. Not only did we establish the photography category 125 years ago and invent the digital camera 30 years ago, Kodak continues to push the envelope today in developing cutting-edge digital imaging and printing technology. We pride ourselves on listening to our consumers, channel partners and commercial customers to anticipate and fulfill their needs with innovative products and solutions—from our digital cameras, video cameras and frames that enable instant digital sharing to our in-store photo kiosks, online photo service, consumer inkjet printers and commercial printing solutions which lead the industry in output quality and value. CEDN: What changes in the imaging industry have changed the way you do business? LD: Advancements in digital technology and the proliferation of social networks have revolutionized the way people share. More digital images and videos than ever are being shared online, and Kodak has incorporated features across the company’s range of products that help consumers navigate this new world and reap its benefits. For instance, all of our KODAK pocket video cameras and KODAK digital still cameras feature Kodak’s exclusive ‘Share’ button which allows consumers to tag photos for instant uploading to sites like Facebook, Flickr, YouTube and KODAK Gallery as soon as it is plugged into a computer. Similarly our consumer KODAK inkjet printers and

BodyMedia (Con’t. from p. 12)

attending the face-to-face group intervention program plus using the BodyMedia technology lost an average of 14 pounds, which is more than three times those in the group intervention or control group. The BodyMedia FIT system includes a wearable Armband and allows users to track their calorie burn, physical activity, steps taken, sleep efficiency and calorie intake to make informed decisions based on their body’s information to help them lose weight and stay fit. The system also includes an optional display that gives wearers real-time feedback on their calorie burn, steps, and physical activity levels. On Oct. 28, the

Datapipe (Con’t. from p. 69)

Industry Targeted Clouds In 2011, Datapipe expects to see new products and services that focus not just on general IT needs, but also on opportunities related to specific industries and verticals. As the value-chain between cloud providers, ISVs and managed services continues to take shape and evolve,

in-store KODAK Picture Kiosks are built with technology to make printing wirelessly from mobile devices fast and simple. CEDN: What will Kodak be showcasing at CES 2011? LD: Kodak is showcasing new consumer digital photography products and services that not only allow consumers to continue to capture their photos, but more importantly—share and display their Kodak Moments easily, often, and the way they want to. Each of our new digital cameras and pocket video cameras feature the exclusive KODAK Share Button, allowing consumers to easily share pictures and videos. Kodak is also announcing the new KODAK PULSE Digital Frame, easier and more creative solutions for making KODAK and KODAK Gallery photo books, an addition to the KODAK All-in-One Inkjet Printer line-up and even the world’s first 3D printing feature on our printers!

Consumer Electronics Daily News so compelling and are offered at price points suited to a variety of consumer tastes. Not only that, Kodak is making it even easier and faster for everyone to create photo books with SMARTFIT Technology. In addition, Kodak has solved the problems inherent in collage photo frame products with the new KODAK PYNK SmartPrint system. Making a collage frame is no longer a time-consuming, arduous task of finding photos, printing and cutting perfectly sized photos to fit the predetermined shapes in collage frames. With PYNK, you can create a frame in three easy steps—choose your frame, scan it at a PYNK-enabled KODAK Picture Kiosk, select your photos. The images will all print out on one sheet, making it as effortless as can be. CEDN: What distinguishes Kodak products from the competition?

MINI Digital Camera is Kodak’s smallest camera yet. It’s barely the size of a credit card, and has a wide-angle lens and built-in mirror. • KODAK Digital Cameras also include KODAK’s Smart Capture to help you get the perfect shot without worrying about camera settings. • The new KODAK PULSE Display Digital Frame is Wi-Fi enabled and has a unique e-mail address so consumers can share pictures directly to the frame. It also features a Quick Comment button on the touchscreen that lets you communicate back to picture senders directly from the display. • All of KODAK’s All-in-One Inkjet Printers offer consumers the lowest total ink replacement cost in the industry, while also providing the latest and greatest features. At CES, we are launching the world’s first 3D printing feature on our printers! CEDN: What is Kodak doing to make a splash at CES this year?

LD: In addition to the cameras, which help consumers share their photos instantly with their social networks, photo books and display items are a big emphasis for the company today. Consumers have moved beyond the 4x6 print to more premium products, including photo books from KODAK Gallery and KODAK Picture Kiosks, as well as new innovations in the frame industry with the new KODAK PYNK SmartPrint System. The new ‘digital consumer’ wants personalization, and customization, high quality content, ease of creation and exciting new ways to share. Photo books are

LD: The products we introduce year after year are representative of our core mission—to make it easy and enjoyable for consumers to capture, share and display life’s most important moments. Kodak’s products each have unique features to meet the needs of our consumers: SHARE BUTTON, LOWEST INK REPLACEMENT ON THE MARKET & UPDATED FEATURES. • Kodak’s Digital Cameras and Pocket Video Cameras feature our exclusive Share Button which allows consumers to easily tag pictures or videos and connect to a PC to e-mail to friends and KODAK PULSE Digital Frames, or simultaneously upload to multiple social networking sites like Facebook, Flickr, YouTube and KODAK Gallery. KODAK Digital Cameras offer the only three-step sharing process on the market today. • The new KODAK EASYSHARE

company launched mobile apps that allow on-the-go food logging. On Nov. 15, BodyMedia will introduce an Armband enabled with Bluetooth® wireless technology that will allow near realtime read outs of calorie information on a smartphone. “BodyMedia is pleased to have participated in the dialogue at the mHealth Summit and we are excited to share the results of these important public health findings in conjunction with this critical meeting of mobile health experts,” said Christine Robins, Chief Executive Officer of BodyMedia. “These studies not only build on a growing body of clinical data that shows BodyMedia Armbands are an accurate way to measure energy

balance, but are also successful tools for weight loss, and solidify their importance in addressing important public health concerns like obesity.” Johannsen DL, Calabro MA, Stewart J, Franke W, Rood JC, Welk GJ. Accuracy of armband monitors for measuring daily energy expenditure in healthy adults. Med Sci Sports Exerc. 2010. Nov;42(11):2134-40. Barry V, Shuger S, Sui X, Meriwether R, Hand G, Dowda M, Blair S. “Electronic feedback in a diet- and physical activity-based lifestyle intervention for weight loss: randomized control trial.” Abstract presented at the Convergence and Society: Science, Health, and New Dimensions of Communication Meeting. Oct. 11-12,

2010. Columbia, South Carolina, USA.

experts in industries such as health care, gaming, and financial services will offer new solutions that leverage cloud computing technology to meet the specific IT requirements of these communities. “It’s clear that new value-added services and technologies will continue to transform cloud computing into a reality for organizations as they look for more efficient, flexible and reliable ways

to deliver IT services,” says Laczynski. “Success breeds success, and we believe innovation will continue to accelerate in 2011, along with the adoption and value of cloud computing to business.”

data centers in New York metro, San Jose, London, Hong Kong and Shanghai. As one of the originators of the Managed Services Provider model, clients trust Datapipe to manage and secure mission-critical services, including cloud computing, hosted servers and storage, data center services and colocation. For more information, visit www.datapipe.com.

CEDN: Kodak is all about sharing; what are they offering to help make this even easier for consumers?

About Datapipe Datapipe is a leading provider of managed services and data center infrastructure for IT and cloud computing, with

LD: Our tradeshow booth experience was designed to bring the future of digital imaging to life for both visitors on the floor and those looking to CES from afar to see the latest technology. Throughout the course of the show, Kodak will host the ‘K-Zone,’ an inbooth studio showcasing lively presentations and panels featuring industry leaders, company executives and celebrities discussing the hottest topics in imaging and technology. With multiple sessions daily ranging from Innovation in Mobile Media to the Future of Digital Imaging and Shared Content, there will be plenty of rich and useful content for both visitors participating live and those tuning in via live streaming video to enjoy. For more information, stop by booth 31400 LVCC South/3.

About BodyMedia, Inc. Founded in 1999, BodyMedia, Inc. is the pioneer in developing wearable body monitoring systems designed to help people lose weight, improve performance and lead healthier lives. Their patented multi-sensor technology monitors calorie expenditure, amount of physical activity, number of steps taken and sleep efficiency. The online Activity Manager allows users to analyze this information and log food. No other body-monitoring product can measure physical activity and calories burned with BodyMedia’s greater than 90 percent accuracy. For more information, visit www.bodymedia.com.


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Consumer Electronics Daily News Ashley Entertainment (Con’t. from p. 1)

Ashley Entertainment, sums up the philosophy that has altered the current landscape of the musical instrument category. At the request of several top retailers seven years ago the Spectrum brand of musical instruments was introduced to the consumer electronics market. With a long history of success sourcing product from the Orient and an understanding of the market, the team at Ashley Entertainment developed a line that offers margin for the retailer yet retained its ‘playability’ and viability as an instrument that the beginner could grow with. ‘We don’t manufacture disposable instruments and though our instruments are marketed at the entry level price point, we know that our catalog offers far greater quality than its meager price point would have you believe.’

we have to make each of our items unique and different than everyone else. There is not one instrument in our catalog that does not offer something that is proprietary to the Spectrum brand. Examples of this are our Plug & Play Mini Guitar Amp that accepts an iPod/mp3 or our Wireless Guitar, no longer is there a need to wear a fannie pack. The electronics are built right into the body of the guitar! We are always building value into the Spectrum line!

company in the past year? RB: This year sure has been hectic as we took on the huge task of making 24 items available as a drop ship vendor for a majority of the top e-commerce sites. To facilitate this huge undertaking we moved our corporate warehouse and offices to Nevada where we can pick, pack and ship an impressive number of items each day. In addition to updating our facility it was necessary to upgrade our systems. On a daily basis we become more proficient streamlining our process to become more efficient. After only six months in Nevada I can say we are established and systems are in place for the upcoming holiday season. Already we are experiencing growth from the .com side of our business. This is truly a ‘no risk, high reward’ program for any e-tailer.

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RB: Great question. With regard to sales I can tell you that we will have our best year ever. Even with the current economic conditions I’m optimistic and comfortable knowing that as a company we are offering a greater value than our competitors. As mentioned above we do have proprietary items that add value to every instrument and that will continue as we bring in new instruments to complement our current catalog. This year you will see acoustic drum sets, several wireless options and a new selection of keyboards that offer advanced technology, a must-see! Again, we will approach these new items with the same philosophy as everything else in the line. We will continue to offer a greater value for the consumer yet retaining the highest standards when manufacturing.

Ashley

From an infrastructure and logistical standpoint we do not use brokers or agents overseas. We have an office in Hong Kong employing our QC team in addition to an interest in a manufacturing facility in mainland China. Ashley employees are responsible for quality control and management is in place to guarantee a defective rate of less than 1 percent of what we deliver.

RB: Being that there is stiff competition

CEDN: What was the most significant event or series of events affecting your

CEDN: How do you see the next year in terms of sales, technology and product evolution?

For more information, visit www.ashley intl.com or stop by booth 6132/6133.

only kept interest consistent within the U.S. marketplace but have also proven successful in Asian markets: Japan, China, Hong Kong and Taiwan. A recently formed European division in France, led by Managing Director Philippe Rousseau, will accelerate plans for propelling VistaQuest further into the global market, touching more than 18 European countries, Russia and those in Africa and the Middle East. VistaQuest’s international brand quest will also include sales and marketing efforts to highlight the Speedo brand of MP3 products as well as Speedo underwater cameras. Digital cameras, video cameras, and portable DVD/TV products will constitute the company’s product mix going forward. Hejran expressed high hopes for

success with an additional line of film and photo scanners that can digitize ordinary photos or negatives. “Rousseau’s long-standing and strong relationship with European customers and his capable sales and marketing team are well prepared to move all of our lines for continued growth,” said Hejran. With a price range of $10 to $199, successful entry to each market segment has produced total VistaQuest sales that double digit increases for each of the four years the company has been capturing new accounts. Cliff Montgomery adds that while mass market is a focus for them, he and his team are also working hard to develop the premium-incentive sales market as well as the catalog sales. “We’re realizing that in good or bad economies, profit margins, broad product

lines and ensured quality never go out of style,” he said. “The fact that buyers and sales representatives now come to VistaQuest seeking product … well, that’s the best assurance we can receive. Adding account representatives for South America and Canada are part of our goals for the coming year.” Trajectory into the global market will dominate VistaQuest’s sales and marketing plans for 2011, but Montgomery emphasized their resolve to maintain their consultative approach to ensure collaborative relationships with accounts. “All of us, including Rousseau’s team, have years of experience in the photo world. Our goals always focus on buyer and consumer needs to achieve the best possible outcomes.”

HG: We have partnered with the major digital magazine publisher, Zinio. All subscribers of iPhone Life receive the digital edition in addition to their print subscription at no extra cost. The digital edition can be read five ways―on iPhone, iPad, iPod touch, Mac and PC and can also be ordered directly from Zinio.

Palmtops, and in the ’00s we published Smartphone & Pocket PC magazine for Windows Mobile users.

Vendor Network, and to download the iPhone Life media kit, visit iphonelife.com/getpublicity.

CEDN: Why write about the iPhone?

Be sure to come by our booth 5512 [North Hall] and show our writers your product.

CEDN: What makes Entertainment unique?

VistaQuest (Con’t. from p. 1)

Headquartered in Woodland Hills, Calif., the company has quickly expanded with growth spurred by Hamed Hejran, VistaQuest’s CEO and former Vivitar executive, along with Cliff Montgomery, Vice President of Sales and Marketing, and Larry Edwards, Vice President of National Accounts. “Our VistaQuest manufacturers have been quite responsive in assembling digital features to produce private label cameras and video. We have the capability to quickly alter or create features to develop a product for a specific market segment or for a desired purpose,” said Hejran. Sleek, attractive digital cameras with a range of top-of-the-line features, low pricing and remarkable quality have not iPhone Life (Con’t. from p. 1)

really enjoys their iPhone, iPad, or iPod touch and wants to get more out of it. End users, developers, and anyone interested in the iOS platform will all benefit from iPhone Life. CEDN: What do you write about? HG: Each regular issue is chock-full of tips, apps and accessory reviews, reviews of latest Apple iDevices, user autobiographies, workplace case studies, plus stories about the deployment and marketing of apps. CEDN: Can you say something about your special iPhone Life Buyers and How-to Guides? HG: Each fall we produce an in-depth app and accessory Buyers Guide. Starting this spring we publish an annual How-to Guide, designed to get beginners started and make experts out of everyone else. CEDN: Do you have digital versions? Cooling Business (Con’t. from p. 64)

to expand into the mainstream, as awareness of what he calls “the hidden side of electronics”—excess heat—grows.

CEDN: What does my subscription include? HG: Subscriptions include four regular issues, plus the Buyers Guide, and the How-to Guide all in both print and digital format. A one-year subscription is only $15.97 at iphonelife.com/subscribe. CEDN: Is Thaddeus Computing, publisher of iPhone Life magazine, a new start-up company?

HG: We’ve been waiting these years for a truly usable PDA, tablet and smartphone that did not sacrifice powerful computing capability. Apple succeeded with the iPod touch, iPad and iPhone. Given our history of supporting mobile computing enthusiasts, writing about the Apple iOS platform was a no-brainer. CEDN: How can developers of iOS products get written about and publicized?

HG: Thaddeus Computing started publishing in 1985, writing magazines for enthusiasts of mobile computers. We began with a publication about the HP Portable PC, the first DOS laptop ever manufactured. In the ’90s we covered HP

HG: We understand the challenge for iOS product marketers. They must somehow stand out in a universe of hundreds of thousands of other products. Accordingly, we have developed a number of free and paid services. For information about where to send press releases, how to join the free iPhone Life

“The main factor is that awareness is growing for the category, and now dealers and homeowners have good and valid solutions to problems they’ve either had to use a homemade solution for in the

past or they honestly have just turned a blind eye to the problem,” Lee said. But all that is changing as larger, more complex systems become an increasingly familiar presence in the

We work very hard to ensure that an educated consumer will choose the Spectrum brand.

CEDN: We understand that Thaddeus Computing also buys and resells handhelds. How did that come about? HG: We have a history of buying and selling pre-owned devices we have written about in our magazines. At usedhandhelds.com we buy and sell individually and in volume handheld scanners, PDAs, smartphones, tablets, iPods and iPhones. CEDN: How can I get a copy of iPhone Life? HG: Come by booth 5512 and pick up the current issue. Mention this article, and we’ll also give you a Buyers Guide. You can get a free digital copy for your iPhone, iPad or desktop at iphonelife.com/cesfree. home, not just the workplace, he added. “The technology’s pretty much getting into every part of our lives,” Lee said. “Commercial cooling’s been around forever but now residential’s catching up.”


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TaHomA (Con’t. from p. 1)

remotely from anywhere in the world. • TaHomA is an affordable and easyto-use system that will allow consumers to save money through increased energy efficiency, feel more comfortable in their homes, and experience the simplicity and enjoyment of total home automation. • TaHomA will efficiently manage consumers’ home’s “energy triangle,” or optimize the interaction of natural and artificial lighting, heating and cooling according to consumers’ personal preferences. How does TaHomA work? • A certified Somfy TaHomA Expert dealer will work with consumers to install and tailor the operation of the TaHomA gateway controller and each ZWave and RTS wireless controlled device according to the consumer’s life at home and when away. • Z-Wave is a next-generation Head-Direct (Con’t. from p. 1)

your company. What’s your main line of business? FB: Head-Direct Corporation is a manufacturer concentrating on hi-grade portable audio products, such as headphones, headphone amplifiers and portable music players. Our business is very internationalized: Our R&D and manufacturing part is located in China. Most of our marketing and sales are in the United States, Japan and Europe. CEDN: What would you say makes your company unique? FB: Just like our trademark HifiMAN, all of the Head-Direct employees are hi-fi fans. We are making portable products, but our standard is at the high-end audio level.

wireless ecosystem that uses simple, reliable, low-power radio waves to communicate with other devices throughout the home. • Z-Wave technology can be applied to certain lamps and appliances throughout the home by plugging the device into a Z-Wave Module. • Devices that have Z-Wave technology include light switches and dimmers, motorized window (i.e., blinds, shades, awnings) thermostats, and motion sensors. • RTS is Somfy’s wireless radio technology embedded in millions of motorized window coverings around the world. • When plugged into a home’s network router, TaHomA automatically connects and configures to the home network and Somfy’s remote support server. • Once TaHomA locates all of the ZWave and RTS wireless controlled control devices, the Somfy TaHomA Expert dealer will test and confirm all devices have been assigned to each room in the house and are

operating properly. • Scenes can be created with a blend of various devices to have personalized settings and pre-scheduled hours of automatic operation for each day of the week: • For example, in the kitchen from 7–10 a.m., automatically, the lights will be dimmed to 30 percent, the window shades will be opened completely and the thermostat will be set to a comfortable temperature. • In the kitchen from 10 a.m.–4 p.m., automatically, the lights will be turned off, the window shades will be 50 percent open and the thermostat will be set to Energy Savings Mode. • In the kitchen from 4–10 p.m., automatically, the lights will be at 75 percent, the window shades will be closed and the thermostat will be set to a comfortable temperature. • When there is motion in the bedroom hallway late at night the hallway lights will automatically illuminate to a comfortable level for safe passage.

• Once the specifications and schedule have been determined for each of the ZWave and RTS wireless controlled devices in the house, TaHomA will automatically control these devices 24/7, 365 days a year.

your greatest challenge in the year ahead?

CEDN: What distinguishes your products from the competition?

FB: In 2011 we wish to enter the mainstream consumer electronic market.

FB: We never make a product that we don’t like. A typical way that we do a new product project is: 1. Get foreseeable ideas; 2. Realize ideas by strong R&D ability; 3. Put everything together and make a product in a cost-effective and reliable way.

FB: We will concentrate on promoting our new products, the HifiMAN music players and HE-6 planar driver headphones. We wish more people knew about the HifiMAN brand, and hope that more media outlets will report our product and company.

CEDN: Are you introducing any new products? FB: Our most important product is HifiMAN HM-602 and HM-601, the affordable hi-fi grade portable music players. These players provide hi-fi grade sound quality because it has a built-in headphone amplifier and a highend DA convertor.

CEDN: What was the most significant event or series of events affecting your company in the past year? FB: We announced the HifiMAN HM602 Hi-Fi portable music player in May of 2010. CEDN: Describe your current marketing strategy. FB: Currently our strategy is to concentrate on the headphone and hi-fi market. This is a small and unique market. People from the headphone community are relatively young. They are very easy to get to understand new concepts and accept new products. Because we are new and our product style sometimes is very alternative, the headphone community is a very important market for us. CEDN: What do you anticipate to be

CEDN: Compare the position of your products and their technology against the current market.

FB: Sound quality is the most important point. We are trying our best to make the best sound quality in our product category.

FB: Most mainstream consumer electronics manufacturers don’t even think about making their product sound better. On the other hand, a lot of hi-fi audio builders are not able to make their cost down to the mainstream consumer market level. We have a strong background of adding high-end audio elements into consumer products. HifiMAN portable music players are good examples of using high-end audio technology to make the portable music player a typical consumer electronics product.

CEDN: What products do you see as being hottest this year?

CEDN: What is the nature of your company’s distribution?

FB: The HifiMAN HM-602 and HM601 portable music player will be the hottest product this year. Most portable music players cannot provide good enough sound quality to let people hear how good of a sound the lossless music format provides. Lossless music format is becoming more and more important because Internet downloading speed is very fast now. Because of this, people will need HM-602.

FB: We do have a small international distribution network; however, we do need to set up a good distribution system to make our product available to more customers.

Another very interesting product is the HifiMAN HE-6 planar driver full-size headphones, a unique design providing electrostatic headphone-level sound quality. CEDN: Where is your current product emphasis?

CEDN: What was your program last year? FB: We concentrated on new product projects and made a very important achievement: HifiMAN HM-602 portable music player and HE-6 full size headphones.

Consumer Electronics Daily News

CEDN: How do you handle sales? FB: We have a retail Web store. We also have several dealers in more than 20 countries.

Can a homeowner change the settings or add a new device to their TaHomA system? • Consumers can easily make changes to their TaHomA settings on the road or at home through a computer, iPad or iPhone. • Somfy TaHomA Expert dealers are also available to make changes for consumers remotely or on-site. When will TaHomA be available for purchase? • TaHomA is scheduled to launch during the first quarter of 2011 and will be available throughout the United States. For more information, stop by booth 21266, South Hall Lower Level.

CEDN: How do you see the next year in terms of economy, sales, technology and product evolution? FB: We wish the economy in 2011 will become better so that we will have more sales. We believe that hi-fi grade portable music players will become an important trend in the near future. Lossless and high bit [such as 24bit 96 khz FLAC format] music downloading will become more and more important because current Internet speed is so fast that the music file size will not be a bottleneck for customers. CEDN: What is your outlook in general for this product line? FB: Currently our product line includes portable music players, in-ear headphones, full size headphones and headphone amplifiers. We will finish and release entry-level and mid-level portable music players in 2011. At the same time, we will make better headphone products for headphone community customers. CEDN: Please assess the marketplace as it relates to your product line. FB: Hi-fi audio and proaudio: full-size headphones and headphone amplifiers. Portable audio: portable music players and in-ear headphones.

CEDN: Who are your target end users? FB: Our most important end users are customers from the headphone community. In addition, we are also trying to get into the mainstream consumer electronics market. CEDN: Tell our readers about your trade show objectives, plans, products, promotions, etc.

CEDN: To what do you attribute your company’s success? FB: Original ideas, high-level R&D team and hard work. For more information, e-mail head.direct @gmail.com, visit www.head-direct.com and www.hifiman.cn or stop by South Hall Lower Level booth 22134.


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Consumer Electronics Daily News MWV (Con’t. from p. 1)

CEDN: Who is MWV, and what is Natralock? JK: MWV provides packaging solutions that are an extension of a company’s brand. MWV is a Fortune 500 company that operates in more than 30 countries with 19,000 employees worldwide, and has been named as a leader on the Dow Jones Sustainability World Index for the seventh consecutive year. MWV combines packaging know-how, consumer insights, knowledge, design, engineering and innovation, to enhance a brand’s presence in the retail environment. Natralock is a secure, sustainable packaging that is theft-resistant, Novatel Wireless (Con’t. from p. 1)

RH: Novatel Wireless is a leader in the design and development of intelligent wireless connectivity solutions based on 2G, 3G and 4G wireless technologies. We provide specialized wireless solutions to carriers, distributors, retailers, OEMs and vertical markets worldwide. Novatel Wireless’ MiFi® Intelligent Mobile Hotspot products, software, USB modems, embedded modules and smart M2M solutions deliver innovative anywhere, anytime communications solutions for consumers and enterprises. CEDN: What were the most significant achievements your company accomplished in the past year? RH: 2010 was a very exciting year for Novatel Wireless. With the international adoption of our MiFi Intelligent Mobile Hotspots, Novatel Wireless has brought a new category of mobile broadband to our customers with over 25 carriers, across five continents. MiFi was just introduced about 18 months ago and it has been amazing to see how our device this last year has become a household brand worldwide. Determined to meet market AikenLabs (Con’t. from p. 4)

unit is connected to the host system. Each radio module and remote sensor device contains three MEMS-based sensor elements to form a highaccuracy 9 axis Inertial Measurement Unit. The latest MEMS technology allows the sensor elements to be exceptionally small and lightweight. Immersive Motion will be offered in two editions. Available for pre-order immediately, the “Desktop Edition” is available in two variants—a Starter Kit for use in basic gaming interfaces and a Professional version specifically developed for full-body motion capture applications. In addition, the Immersive faceVsion (Con’t. from p. 61)

Price & Availability The faceVsion TouchCam V1 carries an MSRP of $69.95 and will be available from major retailers and distributors, and fine resellers or direct from the www.facevsionusa.com web shop in the first quarter of 2011.

recyclable, promotes graphics, product information and brand quality, and is safer to open. Natralock is made from sustainably-sourced fiber and uses 70 percent less plastic and 20 percent less packaging weight on average than plastic clamshells and approximately 65 percent less energy in its sealing process. CEDN: Why is CES such an important platform for MWV and Natralock? JK: We are here to tell the industry that packaging shouldn’t be an afterthought. The CE industry puts so many resources toward innovation; it needs to follow appropriately on packaging. The default package has been the plastic clamshell or adding costly and obtrusive security devices but there is a demand and stay on the leading edge of wireless technologies, we’ve also introduced groundbreaking products in the past year such as the first Dual Carrier HSPA+ USB modems, delivering previously unmatchable speeds, and the new MiFi Intelligent Mobile Hotspot 3352 and 2372 that come with MiFi OS, onboard widgets and application support, giving our customers advanced functionality beyond basic connectivity. CEDN: Where is your current product emphasis? RH: We are focused on providing our partners avenues for differentiation of their product and service offerings as well as assisting in the migration to 4G. We have a reputation as an industry leader when it comes to helping the carriers in their technology transition. This time our focus is both on the technology transition—but also in providing valueadded services and applications to help our carrier customers differentiate their services and provide best value to their customers. Bringing an end-to-end solution to market—not just pure connectivity—is what we see will be vital when addressing both consumer and Motion accessory system will offer connectivity to mobile platforms. The “Mobile Edition” will utilize the same radio and remote sensors, and will offer an additional Bluetooth module for wireless connection to most mobile and smartphones/PDAs. Immersive Motion brings wireless motion capture to the average consumer on almost any platform that supports a USB port. Now motion control is personal … strap on a few lightweight Immersive Motion sensors and it belongs to you, and can go wherever the game moves you! Contact AikenLabs at booth 5221 in the North Hall, by phone at 828-5724040, or visit their website www.aiken labs.com for more information. Connect with faceVsion at CES faceVsion will have its entire product line-up on display at booth MP25368, located in the LVCC South Hall, ground level. Distributors, resellers, members of the press, and other interested parties are welcome to drop by during show hours or e-mail nita.tsang@facevsion.com to schedule an appointment.

much better way to securely present your products in the retail environment. We want the CE industry to know the power and simplicity of making this important shift to more effective packaging solutions. To demonstrate this, we have side-by-side comparisons of Natralock versus other secure packaging options as seen on the shelf in our booth. Also, we are featuring Natralock in the Sustainable Planet area, and our sustainability experts are on hand to discuss some of the important features and benefits to brands’ supply chain and their overall sustainability goals. CEDN: How does Natralock cater to the consumer electronics customer? vertical markets. CEDN: Are you introducing any new products? RH: Novatel Wireless will be introducing a new portfolio of 4G products, and we’re very excited about the launch of our 4G MiFi Intelligent Mobile Hotspots, embedded modules and modems. Our recent acquisition of Enfora will expand our portfolio of Smart M2M solutions and allows us to leverage our expertise in 3G and 4G to expand the offering to the market. CEDN: What distinguishes the MiFi Intelligent Mobile Hotspot from the competition? RH: The simple answer is ease-of-use, personalization and freedom for the end user! With the introduction of the MiFi Intelligent Mobile Hotspot, Novatel Wireless created a new category of mobile broadband devices. In addition to leveraging the latest network technologies, and with the evolution of our MiFi OS, our new line of MiFi Intelligent Mobile Hotspots deliver ease-of-use, ability to personalize the MiFi with FLIR Systems (Con’t. from p. 52)

residential property, but they spill over to all of the surrounding properties. This light pollution is intrusive, and often results in unnecessary tension between homeowners. Thermal cameras work without anyone knowing they are there. Another benefit of thermal cameras is that they don’t intrude on anyone’s privacy. Because thermal cameras can’t see through glass or identify facial features,

International Rectifier (Con’t. from p. 64)

across global markets, connects the industry and enables CE innovations to grow and thrive. The International CES is produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the consumer technology industry. For more information on CES, visit www.cesweb.org. About International Rectifier International Rectifier is a world leader

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JK: Consumer electronics products are often high value items, which require a degree of security on the retail floor. Until recently, security options have been limited to spider-like wires, excessive plastic, locking peg hooks or enclosed glass casings—all of which inhibit the consumer experience from the retail setting and limited accessibility. Natralock caters to the CE customer by alleviating all of those issues. MWV’s Natralock provides security and enhances brand presentation in the retail environment while offering a safe and more environmentally friendly package to consumers. For more information, visit www.mwv.com or stop by booth 35625, South Hall 3 Upper Level. value-added applications and ultimately freedom to connect anywhere anytime— in the home, in the car and on-the-go resulting in ‘Freedom. My Way.®’ CEDN: What could the future bring for Novatel Wireless and the MiFi device? RH: We are very excited when we look over the horizon. By listening to the needs of our partners and customers, we will continue to deliver to the market the most advanced mobile broadband technologies, including the upcoming launch of 4G MiFi Intelligent Mobile Hotspots in 2011 and the further development of the MiFi OS. We also look to lead in the development of other mobile broadband solutions such as embedded modules and USB modems and finally, we’re excited about the wireless machine-to-machine communications, and our recent acquisition of Enfora. Enfora fits perfectly with our strategy of delivering intelligent wireless connectivity solutions and their position as a leading provider of smart M2M solutions, will aid us in reaching this mission. For more information, visit www.nvtl .com or South Hall MP 25138. homeowners can use them without sacrificing the modesty of their family members, or that of their neighbors. Investigate this exciting, affordable technology for yourself. Once you see it for yourself, you’ll wonder how you thought you could secure your home without thermal security cameras. Visit FLIR Systems at South Hall booth 26215, or check out www.flir .com, to learn more about FLIR’s full line of thermal security cameras.

in power management technology. IR’s analog and mixed signal ICs, advanced circuit devices, integrated power systems and components enable high performance computing and reduce energy waste from motors, the world’s single largest consumer of electricity. For more information, go to www.irf.com. Trademark Notice IR® is a registered trademark of International Rectifier Corporation. All other product names noted herein may be trademarks of their respective holders.


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Consumer Electronics Daily News - Jan. 7, 2011