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Thursday, Januar y 6, 2011

Oser Communications Group

Las Vegas

TASER PROVIDES SAFEST, MOST EFFECTIVE SELFPROTECTION TECHNOLOGY

DICOTA TO DEVELOP BLACKBERRY CARRYING SOLUTIONS

COOL COMPONENTS HAS MOST COMPREHENSIVE COOLING PRODUCT LINE

COMPUEXPERT THRIVES BY FOCUSING ON VIDEO GAMING PRODUCTS

Rick Smith, CEO of TASER International, explains why his company’s product is so renowned.

Leading carrying solutions brand DICOTA announces that they will be developing a comprehensive range of carrying solutions designed specifically for Blackberry® smartphones and the BlackBerry PlayBook™.

David Lee, the Top Cool Guy at Cool Components, Inc., talks about what’s new at his company.

Ammar Adra, President of CompuExpert, considers the future of his company.

CEDN: What’s TASER’s future in the consumer market? Continued on Page 109

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CEDN: Tell our readers a little about your company. What’s your main line of business? Continued on Page 101

CEDN: Tell our readers a little about CompuExpert. What’s your main line of business? Continued on Page 72

ENERGIZER NAMED CES INNOVATIONS 2011 DESIGN & ENGINEERING HONOREE

BRESSER MID-7 TABLET A PERFECT ON-THE-GO COMPANION

GOODBYE ʻSMART,ʼ HELLO ʻSMARTERʼ: THE FUTURE OF CONNECTING

I-GOT-CONTROL TURNS IPHONE, IPOD TOUCH, IPAD INTO UNIVERSAL REMOTE

Both The Energizer® Inductive Charger And The Energizer Recharge® Smart™ Charger Recognized As Industry’s Top New Portable Power Products Energizer has been named an International

Established more than 50 years ago, BRESSER has designed and distributed optics and electronics throughout Europe. In 2009 BRESSER announced an exclusive distribution agreement with Explore Scientific LLC for distribution throughout the Americas, Australia, and

The increasing number of Webenabled home appliances and devices, coupled with the widespread availability of broadband connectivity, are finally enabling new “intelligent” products and services that reach far beyond traditional markets. Today’s Internet of people is evolving

January 6, 2011–iGi® Corp. (booth 5037, North Hall) announces expanded worldwide distribution and advanced feature set for its successful i-Got-Control® plug-andplay device that turns an iPhone, iPod touch or iPad into a universal remote,

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SENIORCIRCUITS OFFERS MANUFACTURING, RETAIL PROGRAM FOR SENIORS

IGUGU MOVES THE INTERNET VAPOR CORP CELEBRATES RULING: FDA LOSES FROM YOUR COMPUTER E-CIGARETTES APPEAL TO YOUR LIVING ROOM

The same customers that purchased appliances, televisions, and home entertainment from electronic dealers for the last five decades now need other devices to be able to stay in their home and to provide a better quality of life. These new items

Isaac Calderon, President, iGUGU, explains what his company can do for consumers.

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SHOWWX+ TAKES THE MOBILE EXPERIENCE BEYOND THE SMALL SCREEN

CEDN: Tell our readers about iGUGU. What do you do and what makes iGUGU unique?

On Dec. 7, 2010, Vapor Corp. (OTCBB:VPCO) was delighted to announce a significant victory for the electronic cigarette industry. A U.S. federal appeals court found that as long as electronic cigarettes aren’t marketed as a way to treat or cure a disease, i.e.,

SHOWWX+™ is the second-generation laser pico projector from MicroVision, a leader in innovative ultra-miniature display technology. It is a “Made for iPod, iPhone, and iPad” product that enables users to display vibrant, widescreen

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BODYMEDIA FIT MOBILE APP NOW AVAILABLE ON THE APP STORE AND ANDROID MARKET PITTSBURGH–On Oct. 28, 2010, BodyMedia announced its BodyMedia FITTM Mobile App is now available from the App Store and Android Market. The App lets iPhone® and iPod® touch users as well as AndroidTM smartphone users manage their weight and fitness, allowing consumers to see their physical activity, steps taken and calorie intake right on their device. The BodyMedia system is clinically proven to help people lose three times more weight than those that tried to lose weight on their own. The

system provides consumers with important information about their calorie burn and calories consumed. First, for current BodyMedia FIT Armband wearers, a free app will allow them to log their food and see a snapshot of their personal Activity Manager throughout the day on their phones and select mobile devices. The information will be based upon the last sync of their Armband to the online BodyMedia FIT Activity Manager, an innovative software dashboard that collects, analyzes

Consumer Electronics Daily News and displays various body measurements. “We often hear that consumers struggle to understand how to make good food and fitness choices throughout the day,” said Christine Robins, CEO, BodyMedia. “Now, with the new BodyMedia FIT Mobile App, consumers will be able to access information to understand their calorie burn, number of steps, and activity level throughout their day. Plus, they will be able to check calorie content of foods before making choices and log their food on the run. By transforming their iPhone, iPod touch or Android device into a powerful tool for making food and exercise choices, consumers will be able to use BodyMedia’s clinically proven technology as a constant motivator to better

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH INTERNATIONAL CES

Lee M. Oser CEO and Editor-in-Chief

Steve Cox Kate Seymour Senior Associate Publishers

Kim Forrester Lyle Sapp Associate Publishers

Lorrie Baumann Editorial Director

Carrie Bui Justyn Dillingham Associate Editors

Valerie Wilson Art Director

Continued on Page 109

Yasmine Brown Graphic Designer

Selene Pinuelas

THERMAL IMAGING CAMERAS ARE BACK AT CES! To learn more about this exciting night vision technology, Consumer Electronics Daily News sat down with Andy Teich, President of FLIR Systems’ Commercial Systems division. CES: Your thermal cameras have become increasingly popular as consumer electronics in the last few years. Where are they now? AT: Our thermal imaging cameras are

enjoying terrific popularity with a wide cross-section of applications, especially as a driver’s nighttime driving aid. In fact, Rolls Royce and Audi use FLIR thermal camera technology as the imaging core in the night vision cameras in their Ghost and A8 models, just as BMW has been doing for years. Our core thermal imaging technology has allowed these leading car manufacturers to add innovative safety features like automatic pedestrian detection to the core system

benefit of being able to see better at night. Our cameras are also very popular with boaters, who use FLIR’s M-Series multi-sensor thermal cameras to navigate at night, and homeowners, who use our low-cost, high-performance F-Series cameras to detect intruders. At this year’s Show Stoppers, we’ll also be announcing a new lightweight, handheld Continued on Page 72

Traffic Manager

Robert Allen Brian Chavez Paul Harris Bill Lolos James Martin Joe Matteson Bill Morris Account Managers

Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2011. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy.


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Consumer Electronics Daily News

C2: PERSONAL SAFETY IN YOUR HANDS

WORLDWIDE LEADER IN COMPUTER COMPONENTS LAUNCHES AUDIO PRODUCT BRAND WITH NEW 3D 2.1 LOUDSPEAKER

TASER® Brings Protection Technology To The Forefront Of Everyday Consumers In 2009, the FBI Crime Clock calculated that every 23.9 seconds a violent crime occurred in the United States. When considering property crime, this number drops to an astounding 3.4 seconds. Even without knowing these numbers, many of us know someone who has been in a physically threatening situation. All of us can agree that having a plan for ourselves and our families around personal safety is important. Despite this, what’s surprising is that most people don’t have a planned response beyond reaching for their cell phone, should they or their families feel threatened. TASER International, a global leader in the development of safety technologies, was founded to provide solutions for exactly this issue, applying technologies to provide a safe and effective resolution to conflict. While best known for its worldwide use by law enforcement, TASER electronic control devices have been purchased by more than 225,000 consumers as their selfdefense option. The TASER® C2™ personal safety device was specifically designed to provide an option for getting away from dangerous situations by immobilizing an

attacker at a distance, giving the user time to move to safety. Many devices claim effectiveness, but TASER technologies are tested with more than 2 million uses in the field and have an excellent safety record with more than 350 research studies and reports. Unlike other products which require you to be close to the target, the TASER C2 works up to 15 feet away, so you can stay safe at a distance. Whereas options like generic “stun guns” and pepper spray claim to stop an attacker, they rely on causing pain or discomfort to be effective, and have specific areas that must be targeted. The TASER C2 works by deploying two small probes into a target to deliver powerful but safe electrical pulses that interfere with the ability to perform coordinated movement, while the device is active. This effect can be created any time there is a 4.5-inch spread between the contact points of the two probes in the target. The TASER C2 provides an automatic timing cycle to continue this result for 30 seconds, on a cycle that’s repeatable, which allows the user to set down the unit and get to safety. Full of additional features which make it safer and easy to use, the TASER C2 includes laser sight for easy aiming. Continued on Page 109

Antec Inc., the global leader in highperformance computer components and accessories, for the gaming, PC upgrade and Do-It-Yourself markets presents the formation of soundscience™ (a whollyowned subsidiary of Antec) and introduces the all-new 3D | 2.1 speaker system: soundscience rockus™. The new soundscience speaker system will be showcased at this year’s Consumer Electronics Show held in Las Vegas, from Jan. 6-8, 2011, in the South Hall booth number 21802. Designed to deliver an audio experience matching the visual immersion of 3D video, the soundscience rockus 3D | 2.1 speaker system is the best way to experience game and movie sound in 3D. 3Dsst™, soundscience’s proprietary 3D technology, actively analyzes incoming stereo audio signals and intelligently places them into a 3D sound field. The results are realistic, immersive 3D soundscapes for your movies and games from 2.1 speakers. The rockus also features a dedicated music mode optimized for superb stereo sound reproduction, letting you hear your music with clarity and fidelity. “People might be surprised to find out how many audio fanatics are part of the Antec team; we have a passion for great sound and wanted to launch our soundscience brand with a truly unique product,” said Scott Richards, Senior Vice President of Antec. “The rockus speaker system delivers the expansive, enveloping audio experience of a traditional home theater system, yet it fits in any room. There’s no

need for complicated whole-room setups or messy, difficult cabling. Plus, with analog and optical connectivity, it’s easy to get 3D sound from your computer, tablet, game console, mp3 player or any audio gear.” The soundscience rockus 3D|2.1 speaker system features: • Anodized aluminum satellites that reduce vibration and minimize distortion, resulting in clear mid- and sparkling high-range sound. • Active subwoofer with passive radiator technology, delivering an expansive range of bass comparable to larger footprint subwoofers. • 3D-tuned drivers to deliver audio optimized for soundscience’s 3Dsst technology. • Dual-mode operation: 3D mode for enveloping games and movies, and music mode for faithful stereo music playback. • Optical input for playback of digital audio from game consoles (xbox360, PS3) and other similarly equipped devices. • Remote control pod for volume adjustment, 3D/music mode selection, muting and digital/analog input selection. Pricing and availability The soundscience rockus 3D|2.1 speaker system is available now for a suggested retail price of $249.95. Join Antec at CES Jan. 6-9 in the South Hall, booth 21802, to experience the new soundscience rockus sound system. For more information, visit www.soundscienceaudio.com and www.antec.com.

ONE OF THE FASTEST-GROWING NICHES AND INNOVATIVE COMPANIES JSK has been in business for more than 12 years and is a licensee selling under the Emerson Brand. Most of the employees have been in the karaoke industry for over 20 years, giving JSK more than 100 years of collective wisdom. Their revolutionary ideas coupled with increasable knowledge has turned this niche product into an industry all of its own. They have sold more than 2 million karaoke machines in the last five years growing with just a few major retailers that would impress the worst critics. JSK attributes the majority of their success to innovation, design, quality and breakthrough pricing. They are leading and opening the way with forward-thinking products that are going green while selling for less and improving quality. JSK is committed to going green by using energy-saving technology, recyclable plastics and making environmentally friendly components while maintaining a highly developed quality. JSK is also bringing manufacturing back to the U.S. using high

technology in cost-efficient ways. JSK also manufactures their own software and the world’s most popular English karaoke song library that will allow singers to buy or create the lyrics or words to any song—popular or their own—and use the karaoke machine as a songwriters’ paradise or a speaker’s teleprompter that has user-friendly functionality. This has widened the consumer base and created an industry hitting most every price point and features need. They plan on having over five major languages this year and by 2014 selling over 40 different countries: For example; the GQ756 player is the first player that records your music, guitar and voice with a touch of a button and then have instant playback with another touch of a button (Record Playback). To learn more about JSK and its new products for 2011, contact Jack Strauser at 727-209-1313, ext. 102, e-mail him at jack@emersonkaraoke.com or send him a letter at 1185 Gooden Crossing, Largo FL USA 33778.


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HOW LOUD ARE AMERICAN BASS PRODUCTS? 179.7 DB We would like to take this opportunity to familiarize you with our company, American Bass. American Bass is a manufacturer of high quality car audio equipment and components. Established in 1991, American Bass has grown to become the holder of various world records set in dB Drag, USACi, and MECA. In 2003, we won the

dB Drag Extreme Cup with ONE subwoofer and 8 VFL.150.1 amps. We have been featured on MTV’s hit show “Pimp My Ride,” and you can find us monthly in Performance Auto and Sound Magazine. American Bass manufactures various car audio products, such as subwoofers, amplifiers, enclosures, and installation accessories. Our first class VFL amplifiers

ʻKEEPING IT SIMPLEʼ & ʻJUST IN TIME INVENTORYʼ CREATE OPPORTUNITY Two consistent rules to success, “Keep It Simple” and “Just In Time Inventory,” have become the common denominator this year for Ashley Entertainment and their Spectrum brand of musical instruments. “Bringing in product from China via Long Beach and then shipping it across the country to Florida only to ship it back to customers distribution centers caused inefficiencies throughout our distribution system,” stated Richard Borden, CEO of Ashley Entertainment Corporation. Hence the company’s relocation to Henderson, Nev., where a stateof-the-art warehouse facility has been opened to facilitate and establish the company as the most efficient vendor allowing for Direct Import, POE (Point of Entry), Domestic Shipments and now

a total e-commerce solution for all classes of trade. Keeping It Simple – Logistics To date, the majority of sales have been “brick & mortar” driven by Direct Import programs so that accounts realize the greatest margin by taking advantage of efficiencies in logistics. The Ashley team maintains offices in Hong Kong staffed with a team for QC (quality control) rather than relying on “brokers” or “agents.” “We source, import, distribute and do the fulfillment. There are not a lot of layers with charges attached to our product,” stated Borden. “We control our own destiny, which is critically important when producing larger quantities and shipping on time, every time.” Stateside,

Consumer Electronics Daily News set a new company record of 179.7 dB thanks to Scott Van Riper. American Bass has claimed many other titles worldwide in the competition circuit. Each year you can depend on American Bass to provide a new product while consistently staying ahead of the competition. Our newest amplifier is the brutal 12,000 Watt VFL 1100.1. This amplifier has linking abilities, allowing you to pair it with another VFL 1100.1 for some serious power. Weighing in at 65 pounds and measuring 3 feet in length, this amplifier is

nothing short of amazing. Come visit us out in the North Hall at booth 832 so we can show you our highly developed products. If you have any questions or concerns, don’t hesitate to contact us. We prioritize customer service and support along with our excellent product line. The very product line that leaves you questioning: Just How Loud Is American Bass? Sincerely, President Bob Ahuja and the American Bass Family

the new warehouse facility Spectrum line can be seen offers obvious advantages online at many of today’s top when utilizing the port of e-tailers. After unsuccessfully Long Beach. Maintaining a searching for a distribution facility near the port allows partner it had been decided that Ashley to prepare product moving to its new facility closfor domestic deliveries to er to the port of entry would ELIMINATE THE MIDDLE MAN any point within the conti- WE MANUFACTURE, IMPORT, allow Ashley to offer their nental U.S. The facility in accounts a total E-commerce PICK, PACK AND SHIP Henderson has been con- FROM OUR NEW FACILITY TO Fulfillment Solution on a YOUR CUSTOMER–DIRECT! figured solely for Ashley’s BOOTH direct basis. The results have 6132 & 6133 NORTH HALL “drop ship” fulfillment WWW.ASHLEYINTL.COM / SPEC- been enlightening as many program. Today Ashley TRUM MUSICAL INSTRUMENTS alternative accounts that never Entertainment offers a would think to merchandise more efficient distribution system, allowmusical instruments now have the opporing for product to be turned around faster, tunity to offer a large selection without the and less expensive, which immediately monetary risk that involves holding invenbenefits the retailer and ultimately, the tory. The e-tailer is paid at the time of sale consumer/end user. and Ashley is paid on standard terms. Ashley packs all items in a UPS approved Just In Time Inventory–E-commerce over-box and processes the order through Total Fulfillment Solution the designated freight carrier so that the The growing trend to shopping online has Continued on Page 109 not eluded Ashley Entertainment. The


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Consumer Electronics Daily News

FOR ALL YOUR BATTERY NEEDS Ultralast Batteries, the consumer electronics industry’s leading provider of value-priced batteries, has joined forces with Dantona Industries to form North America’s largest supplier of consumer and industrial batteries. With more than 10,000 battery models and types to choose from in countless battery categories, there is no reason for anyone in the distribution or retail business that has battery needs to look elsewhere. Based in Wantagh, N.Y., and led by battery industry veterans, Sal and Don

Dantona from Dantona Industries, and Gary Jones and Steve Provost from Ultralast, Ultralast/Dantona continues with its industry leading push into the world of green, with the Ultralast Green line of Rechargeable Batteries. The company’s focus on having the best customer service, delivery and batteries for every need has driven Dantona Industries’ success and growth for more than 23 years. Ultralast and Ultralast Green’s comprehensive consumer battery product lines, focused marketing, and clear and

ETYMOTICʼS ETYBLU2 BLUETOOTH HEADSET DELIVERS BEST-IN-CLASS NOISE REDUCTION AND COMFORT Etymotic’s etyBLU2™ Bluetooth® headset delivers the clearest conversations of any Bluetooth headset on the market today. The clarity of the etyBLU2 headset is due to its ACCU·Noise Reduction™ Technology that reduces noise by more than 30 dB at both the microphone and the earpiece, providing “best-in-class” speech intelligibility and overall conversational clarity for both parties. The etyBLU2 continues to attract new users to Bluetooth technology and has reconnected many seasoned Bluetooth users who have been previously disappointed by the claims of other

Bluetooth devices. Despite signal processing schemes in some sophisticated headsets, proximity of the microphone to the mouth and noise-isolation in the ear remain the two key elements to successful communication in noise. Clear, private communication that does not require repetition or increased vocal effort on either end of the conversation is mandatory for today’s mobile phone user. The etyBLU2’s noise-canceling microphone picks up the talker’s voice within a narrow range and rejects background noise that comes from outside that range. The combination of an

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concise consumer friendly packaging offer all the quality of major brands at a fraction of the cost. Ultralast/Dantona is the power solution retail customers are looking for. Decades of battery technology experience makes a difference and Ultralast’s award-winning sales and customer service staff offer retailers and distributors clear answers to all their questions, needs and technical support. Ultralast/Dantona offers more power, great packaging, fast delivery, the most comprehensive battery product line

in North America, and the most competitive pricing structures in the industry, showing why distributors and retailers coast to coast and internationally have chosen Ultralast/Dantona as their No. 1 supplier for all of their battery needs. Visit the Ultralast/Dantona booth at Lower South Hall, booth 25702, or for more information visit www.ultralast batteries.com or www.dantona.com, e-mail ultralast@dantona.com or call 800-326-8662. Para Servicio En Español: 619-785-3884.

in-ear noise-isolating earphone that blocks out 98 percent of background noise and a directional microphone placed close to the mouth results in exceptional sound quality and clear communication at both ends of the conversation. etyBLU2 listeners hear conversations clearly without raising headset volume to uncomfortable levels, making ear fatigue a thing of the past. Each etyBLU2 is packaged with five ACCU·Fit™ eartips that provide not only the best seal, but an extremely comfortable fit for prolonged use. In fact, users can comfortably engage in wireless conversations for up to seven hours at a stretch. Additionally, as with all

Etymotic products, a CUSTOM·FIT™ earmold upgrade option is also available for the ultimate in comfort and personalized fit. Etymotic’s Invitation to CES Participants Etymotic invites all headset users to visit booth 4018 in the iLounge Pavilion, North Hall to learn more about the etyBLU2 and experience a demonstration of the clearest listening experience of any Bluetooth headset on the market. Dealers interested in reselling this best-in-class headset are also invited to stop by for further information. For more than 27 years, Etymotic Research has designed products to measure, enhance and protect hearing. The name ‘Etymotic’ means true-to-the-ear. Learn more at www.etymotic.com.


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Consumer Electronics Daily News

HIFIMAN HE-6 HI-END HEADPHONES FROM HEAD-DIRECT

THE FUTURE OF DIGITAL IMAGING NOW: CONNECTED IMAGING

Head-Direct is extremely proud to introduce its own HiFiMAN HE-6 Orthodynamic headphone. This is their flagship model. These headphones are hand-built. Very serious care has been taken to ensure that they used the finest components available that were instrumental in obtaining the sound they were looking for. The HE-6 features a gold diaphragm and a highly efficient magnetic orthodynamic circuit design. Orthodynamic technology is a design in between dynamic and electrostatic headphones and speakers. Orthodynamic headphones have lower distortion than dynamic headphones and can be driven by standard dynamic headphone amplifiers. Retail at $1199 USD, the hi-end Orthodynamic (planar driver) headphones HE-6 provide a smooth presentation that is very appealing and engaging. Chris Martins, a famous audio reviewer, prefers HE-6 sound over Sennheiser HD800, although HD800 is more expensive than HE-6. In the AV-guide review Martins wrote, “Although the HD-800 is arguably one of the finest dynamic driver headphones on the market (many consider it to be a benchmark product), the HE-6 offers significantly greater performance upside, provided that you drive the HE-6

By Jef Holove, CEO of Eye-Fi

with an adequately powerful amplifier.” Potential customers have to be aware that HE-5 is not easy to drive. It will not be for use on most portable devices such as the iPod. Customers need to have a decent headphone amplifier with powerful output to drive HE-5 and get its full potential. The dedicated vacuum-tube headphone amplifiers HiFiMAN retail for $399 USD, and HE-5 and EF5 combo is also available at $899 USD. Knowledge: Dynamic headphones and electrostatic headphones Most headphones and speakers are a moving coil structure, which was called “dynamic” normally. In the middle of dynamic driver, there is a coil of wire stay in the static magnetic field. Some hi-end headphones are electrostatic design. The advantage of electrostatic headphones is that the diaphragm moving as a flat planar so that its distortion is much smaller than dynamic. However, electrostatic headphones require a high voltage amplifier, which is normally expensive, and sometimes not safe and reliable enough. For more information, e-mail head.direct@gmail.com, visit www .head-direct.com and www.hifiman.cn or stop by booth South Hall Lower 22134.

The emergence of digital has clearly revolutionized the way media is consumed and shared. With film cameras, consumers were selective about when to take photos, and sharing them was constrained by film development and printing. Digital cameras have boosted the number of photos and videos consumers take to billions a year; memory making is no longer dedicated to special occasions; and viewing the newly created memories has been made easier as they can share them immediately on the camera and through e-mail and online sites. Not only are there ample choices of digital cameras and camera phones to capture memories on the fly, there is an expanding array of devices to access, browse and share memories, from smartphones to tablets and computers. The variety of capture devices and viewing and sharing devices has created a disjointed consumer experience. For example, photos taken with a digital camera cannot immediately be viewed and Energizer (Con’t. from p. 1)

CES Innovations 2011 Design and Engineering Awards Honoree in the Portable Products category for both the Energizer Inductive Charger, which brings consumers new freedom to charge smartphones without cords and clutter, and the Energizer Recharge Smart Charger, which provides detailed information about the charging status of batteries. The Energizer Inductive Charger brings the new universal charging standard–Qi (chee)–to consumers, for convenient charging for smartphones now and in the future, regardless of manufacturer. This exciting new development in inductive technology will ultimately enable consumers to charge any portable device 5 watts or less that is Qi-enabled or has Qi built in. This includes phones, mp3 players, digital cameras, GPS devices and more. Energizer, the very first to bring a full suite of Qi-certified products to market, launched the Inductive Charger in October with a Qi Sleeve for the iPhone® 3GS/3G and a one-time replacement Qi Door for the Blackberry® Curve™ 8900. A Qi sleeve for the popular iPhone 4 is forthcoming, and it is anticipated that consumers will soon see many more Qicompatible devices from manufacturers. The Inductive Charger also features two large charging zones that don’t require locking the device into a precise position, and a USB port to meet additional charging needs. It is being sold for $89 and the Qi door and sleeve are each sold separately for $34.99. The new Energizer Recharge Smart Charger was developed in response to consumer interest in understanding more about their batteries’ charging status, so they can avoid being caught off-guard without fully-charged batteries for video cameras, digital cameras, favorite toys and much more. It features a large LCD screen with a countdown clock displaying remaining charging time and a fuel gauge indicating the current level of power in

shared on a smartphone. In an era where more devices are Wi-Fi connected and Wi-Fi penetration in the home is at an all time high, companies need to make that photo taking, viewing and sharing experience seamless. Towards that goal, Eye-Fi has helped Digital Imaging evolve into Connected Imaging by helping consumers leverage the digital cameras, smartphones and tablet devices they already have to get a seamless experience from capture to viewing and sharing. Fundamentally, the Eye-Fi wireless memory cards automatically back up and organize consumers’ content over Wi-Fi, right from the camera, to wherever the consumer wants to save or share. Eye-Fi provides Connected Imaging thanks to a seamless experience Continued on Page 49

the inserted NiMH rechargeable batteries. The ENERGY STAR®-certified Energizer Recharge Smart Charger also features a steady charge rate, which extends the number of battery life cycles, and a bad battery alert that automatically indicates if the batteries are no longer useful or if a disposable battery has been inserted by mistake. This latest innovation in battery chargers comes right on the heels of new and improved Energizer Recharge NiMH AA batteries. These 2300 mAh batteries can now be charged up to 250 MORE** times, and will last up to four times longer* in digital cameras. The Energizer Recharge Smart Charger is available nationally for an MSRP of $19.99 and charges AA or AAA NiMH rechargeable batteries. The Energizer Inductive Charger and the Energizer Recharge Smart Charger will both be displayed in the Grand Lobby of the Las Vegas Convention Center. Visit www.energizer.com, www.face book.com/energizerbunny or www .facebook.com/energizer. *vs. Energizer MAX® AA only. Results vary by device and usage. **vs. Energizer 2450 mAh Rechargeable AA battery. iPhone is a trademark of Apple, Inc., registered in the U.S. and other countries. “Made for iPhone” means that an electronic accessory has been designed to connect specifically to iPhone and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. BlackBerry and related trademarks, names and logos are the property of Research in Motion Limited and are registered and/or used in the U.S. and countries around the world.


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YURBUDS IRONMAN SERIES EARPHONES BRING TOGETHER SOUND QUALITY & COMFORT FOR EARBUDS Yurbuds™ was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels, Chief Operating Officer, a 22-time marathoner. Burgett and Daniels left their corporate roles and joined forces to improve personal performance. The company’s mission is to transform the athletes’ experience by providing personalized service and exceptional audio products.

Burgett developed his awardwinning idea for personally-sized earbuds while training for an Ironman® 70.3 triathlon. An avid runner and triathlete, Burgett found that his iPod® earphones were painful and very often fell out of his ears during training. Utilizing his background in minimally invasive surgical devices, Burgett and his team, including audiologists and industry design leaders,

developed a patented ergonomically designed earbud enhancer that could be personally sized through the use of imaging technology. The resulting product, yurbuds, is an ergonomically brilliant, acoustically driven headphone that is guaranteed not to fall out, even at extreme activity levels, while still providing an unparalleled level of comfort and fidelity.

CUSTOM AUTOSOUND PROVIDES FOR CLASSIC CAR ENTHUSIASTS

CEDN: You mentioned over 1,500 dealers [customers]— how do you get them?

Carl Sprague, President, Custom Autosound Mfg. Inc., talks about his company.

workers, making dreams come true. What better group of people could you ask for and work for!

CEDN: What products and services does Custom Autosound offer?

CEDN: Who are your customers?

CS: Mostly referrals from a basic core group of established vehicle restoration dealers worldwide. We advertise extensively—TV, trade publications, etc., furnishing and referring hundreds of leads monthly to our dealers, and word of mouth. All these, plus good product and service have promoted our growth, even in the last few years!

CS: Vehicle specific/OEM fit radios and speakers with modern features and other audio solutions for rods, classics and ‘drivers.’ CEDN: What do you like about the business? CS: Most dealers have much in common with my company. Starting in the ’70s’80s restoring automotive history, for your neighbors that may have had, or wanted a ’57 Chevy, T-Bird or 32 Hot Rod! Conscientious, patriotic, hard

CS: Historically, our customers have been classic vehicle and hot rod parts and restoration companies, and classic and rod enthusiasts, like us! Since we created our Secretaudio—a hide-away, RF remote controlled audio system that affords satellite, USB, iPod, CD, and more—many car audio retailers have become our customers [dealers]. They feature our Secretaudio as well as our DIN line of really unique CD playing DIN size radios that fit or easily adapt to most any ‘later’ vehicles [1980s-2000s]. Our dealers, now, can have audio for any vehicle, classic or otherwise!

DROPPED CALLS SUCK―LEARN HOW TO ELIMINATE THEM AT 2011 CES If you’re like most people, you hate dropped calls. You hate that feeling of not being connected when you know you should be. You have a mobile phone, so you’re supposed to be able to make or receive a call any time and almost anywhere, right? The whole point of carrying a mobile phone is being able to connect and stay connected pretty much whenever you want. When you can’t make a call, or your phone can’t receive an incoming call, or when a call drops, it’s more than just annoying. For a parent trying to coordinate pick-up of a child after school, being unable to connect could create a safety issue. For a businessperson, a dropped call can mean a lost sale, a deal that doesn’t close. For someone looking for a job―a situation all too common in today’s economy―a missed call from a potential employer might cost you an

opportunity to interview for a position. Fortunately, there is a solution― cellular phone signal boosters from Wilson Electronics. A signal booster from Wilson is just what it sounds like, an electronic device that boosts the cellular signal for your phone, giving you a stronger, more reliable signal. What would a stronger cell signal mean for you? This: • Extended calling range–You can connect in places where before it just wasn’t possible. • Virtually eliminate dropped calls–A stronger signal allows you to hang on to your connections. • Fewer “dead zones”– You know those times when you turn a corner

Eye-Fi (Con’t. from p. 44)

month, right from the consumers’ cameras. Eye-Fi also leverages the power of the cloud to provide a centralized, private access to consumers’ memories onthe-go with Eye-Fi View. Eye-Fi users can log onto their private Eye-Fi account from any Internet connected device to view, download and share

between an ecosystem of partners, from leading digital camera makers including Canon, Nikon and Sony, to the leading sharing sites, including Facebook, Flickr and Picasa, leading to millions of photos and videos being shared each

CEDN: Where are your products assembled and shipped from? CS: We have a staff of 30 in Fullerton, Calif., including customer service, technicians converting base radio units [five different models] to fit original classic vehicle radio openings. We welcome dealers/customers to visit the showroom and your signal suddenly disappears? They’re gone. • More reliable data transfer speeds–On a 3G network a boosted signal enables more reliable data speeds for quicker uploads and downloads―making streaming music a much more seamless experience. • Longer battery life–Searching for a cell signal or compensating for a weak signal uses lots of power and sucks away at your phone’s battery. A boosted signal means your battery lasts longer.

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The company’s newest product, Yurbuds Ironman Series Earphones, was launched in Best Buy Health & Fitness departments in 600 stores this fall and is also available at yurbuds.com. Yurbuds Ironman Series Earphones boast Neodymium Iron Boron (NdFeB) magnets, a 20Hz - 20kHz frequency response, and are sweat-proof, making them the ideal piece of equipment for the amateur athlete. For more information or to find a retail location near you, visit www.yur buds.com or e-mail info@yurbuds.com. Yurbuds Ironman Series Earphones are available at Best Buy and www .yurbuds.com. and see our array of the staff’s classic vehicles! CEDN: How do you handle your competition? CS: I don’t really acknowledge competition as it is usually illegitimate, and driven by copycats. Many have come and gone. In reality we find competition stimulating and motivating. CEDN: What are your company’s future plans? CS: We will continue to provide the best possible product, customer service, dealer support, i.e., color flyers, stand up banners, sale leads, radio displays, car show support and maintain trademark licensing—GM and Ford, etc. Historically, over a million of our radios have been installed in our customers’ rides! You can see our great products at www.custom autosound.com.

Wilson cell phone signal boosters also work for your iPad or other tablet, mobile WiFi hotspots like the MiFi, netbooks, and any device that uses a cellular signal. There are many Wilson signal booster models covering almost any weak-signal situation, whether in your home or office, a large commercial warehouse, inside your vehicle or

even for a boat. And Wilson’s signal boosters all come ready for do-it-yourself installation. As the leader in the industry, Wilson has been building cell phone signal boosters for 10 years, and has been awarded 10 U.S. patents for new technologies that enhance cell phone signals. All customers get a 30-day unconditional money-back guarantee, and all Wilson signal boosters are designed, built, tested, and supported in the U.S. But don’t take our word for it; visit www.wilsonelectronics.com/presskit.php and see what others, including PC World, Engadget, and the Washington Post, have said. Dropped calls suck, and now there’s no reason to put up with them any more. Connect and stay connected with cellular signal boosters from Wilson Electronics. For more information or to find a Wilson Electronics retailer, visit them at CES, South Hall booth 35503, or go to the website, www.wilsonelectronics .com/2011CES, or call toll-free 866-294-6529.

their automatically backed-up content, whether they’re on a computer, a tablet or their smartphone. As Wi-Fi becomes more prevalent, consumers are also expecting devices to connect directly to each other, even if Internet access is not available. Now with Direct Mode, Eye-Fi makes it even

easier to use the smartphone or tablet you have to view and share the high-quality images taken with a digital camera as you take them. Eye-Fi will be demonstrating this new capability at CES at booth 3614 in the “Living in Digital Times” section of the North Hall. More information is also available at www.eye.fi.


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ICONNECTIVITY EMBRACES COREMIDI IN ICONNECTMIDI: DEVELOPERS, USERS SALUTE ICONNECTIVITY FOR THEIR INNOVATIVE THINKING Michael Loh, Founder of iConnectivity [North Hall, booth 3922], explains how simple it is to release applications for iConnectMIDI and what the importance of speed and connectivity are for the device. CEDN: First of all, what is CoreMIDI? ML: CoreMIDI is an application developer interface [API] framework that was created originally for Mac OS X to simplify application development for MIDI [Musical Instrument Digital Interface] developers. The CoreMIDI framework was introduced in iOS 4.2 and is therefore available for iPhone, iPod touch and iPad development. iConnectMIDI is fully compliant to the CoreMIDI framework. CEDN: Then this means that iOS application developers can write and release applications for iConnectMIDI?

ML: Yes, absolutely. By supporting CoreMIDI, the application developer can use Apple released interfaces to interact with iConnectMIDI. Although iConnectivity is ready and willing to offer assistance, the developer does not need any special software or agreements from us. CEDN: I can imagine this will result in a lot of applications.

Solar cell technology has come a long way in recent years, with significant improvements to cost and efficiency. These developments have created a market for portable solar power―but do we really need it? Five years ago, selling the idea of portable solar power to anything more than a small, niche market would have been quite a challenge. Today, we live in a different world where our lives are replete with cell phones, MP3 players, GPS devices, laptops, tablet computers and netbooks, all of which have become a necessary part of our daily lives. With all of this portable technology comes a constant need for power to refuel our devices. That’s where portable solar power comes into play. According to CTIA―the international association for the wireless industry―93 percent of Americans own cell phones. That’s 292.8 million people.

CEDN: Apparently developers are saying iConnectMIDI is not your normal MIDI Interface. ML: This is true. iConnectMIDI is actually a high-performance MIDI data router. We are the first interface that can bring the worlds of traditional MIDI DIN devices, USB MIDI 1.0 devices,

According to cnn.com, rough estimates project that 8.25 million iPads will be sold in 2010. Few could disagree that our reliance on mobile devices will continue to grow at an exponential rate. With this increasing use of portable technology comes a demand for alternative means to charging these devices whether on the road, at the beach, in a remote location or in an emergency situation. In truth, the applications for portable power are extraordinarily wide-reaching. We created GOAL ZERO to answer these needs. GOAL ZERO’s use of portable solar power is ahead of the curve, but we aren’t the first to realize the potential of renewable portable solar power. For years, major Fortune 500 companies have used this type of technology for their scientists and researchers working in remote locations. The military has also been researching ways to find reliable and efficient means of creating portable power for use in the field. Today, the team at GOAL ZERO has been able to take the

ENJOYING 4G SPEEDS ON ALL YOUR GADGETS By Rob Hadley, CMO, Novatel Wireless From your tablet computer and mobile gaming device to your new TV, it seems as though almost every new electronic device requires some form of high-speed connection to function at full tilt, and with the new 4G networks rolling out in 2011, there is little reason to expect anything less. 4G networks, whether based on WiMax, LTE or HSPA+, deliver vastly improved speeds to the end user.

computer applications on Mac and PC, and iOS applications together into one small box. Our embedded processor is similar to the one used in your iOS devices and is capable of handling tens of thousands of MIDI data events per second, so our device performs adequately. Finally, the outer shell of the device is hardened steel—it can take quite a beating—important for the musician on the road and on stage. controlling stage lighting and effects. CEDN: I actually saw you step on the device once at your booth. ML: Yep—let us just say I can show for sure it can take more than 200 lbs.—just not how much over. CEDN: Are you planning more features for iConnectMIDI?

ML: We look forward to it.

IS PORTABLE SOLAR POWER THE NEXT BIG THING? By Joe Atkin, President of GOAL ZERO

Consumer Electronics Daily News

Whether it’s streaming large media files, collaborating with coworkers around the globe or just playing video games with a friend, 4G networks can benefit any and every user, but should you really have to buy new devices just to enjoy the speeds? No, you should have freedom of choice. Of course, if your preferred method of connection is via embedded chipsets (iPad 3G, laptops with internal 3G modems, etc), you may need or want to purchase a new device to take advantage of

ML: Definitely. We have made iConnectMIDI fully field upgradable by using a simple MIDI data file. We are of course continually working to ensure stability of the product but we are also looking into adding data management features and even our own related peripheral devices. For example, we are developing a DMX protocol accessory, a communication protocol used for

CEDN: We do thank you for your time. Where can our readers go to find out more information about this great product? ML: Of course come by our booth and see iConnectMIDI in action. They can also visit our product website at www.iconnectmidi.com. Be sure to sign up for our Facebook or Twitter feeds to keep up to date with iConnectMIDI news and events. iConnectivity is the innovator behind iConnectMIDI. For more information, be sure to drop by their booth in the North Hall, 3922. You can also visit www.icon nectivity.com, e-mail info@iconnectivi ty.com, or call them at 403-457-1122.

recent advances in battery and solar panel technology to create the most efficient, user-friendly and cost-effective portable solar power systems available to the average consumer. At half the cost of previously available solar offerings, our products are the only on the market to offer full system technology―renewable power packs, solar panels and lights/accessories. There is also an undeniable need for renewable energy. With fossil fuel prices reaching record highs and environmental concerns at every corner, portable solar power delivers clean, renewable power at a very low cost. For example, one of GOAL ZERO’s Sherpa 50 power pack, which costs about $250, can store enough power to match the equivalent of 30,000 AA batteries over its lifetime. To put that in perspective, a pack of four AA Duracell batteries runs for about $5.29 at Staples, which comes out to $39,675 for 30,000 batteries. From another perspective, one of GOAL ZERO’s larger systems can power a base camp or fully

replace a short term gaspowered generator, minimizing the need to purchase fuel on an ongoing basis. It wasn’t long ago that I thought a GPS device would never be of use to me. Today, I use it every time I’m out of town. Five years ago, I would never have imagined the need for portable solar power while traveling. Today, I take my Sherpa 50 with me on all my flights to power my laptop and cell phone. My friend can’t imagine a hike without his Nomad 7. And now, after borrowing a Scout 150 UI during a power outage, my neighbor can’t imagine not having one for his CPAP machine so he can sleep even when the power is out. (He subsequently bought two.) Is portable solar power the next GPS? I don’t know. But what I do know is that the applications for portable solar power are endless and the market is wide. And GOAL ZERO is ready to fill that market. Learn more about GOAL ZERO at CES booth 25806 in the South Hall, visit goalzero.com or call 888-794-6250.

4G, but there are plenty of other options for folks to get 4G to their existing Wi-Fi enabled devices. New in 2011, consumers will also see next-generation USB modems launched by carriers for basic laptop connectivity. Novatel Wireless has already introduced some of these new modems, the OvationTM MC545 and MC 547, and are launching similar incarnations for the various 4G network technologies being unveiled this year. For the countless number of other

Wi-Fi enabled devices out in the world today, a 4G solution will soon be introduced to deliver these new, unprecedented speeds, the 4G MiFi Intelligent Mobile Hotspot. Previously available on major 3G networks around the globe, MiFi provides high-speed mobile broadband access to multiple devices simultaneously, and 4G versions will soon be available on tier-one operators networks in North America. These new 4G MiFi devices will allow ANY Wi-Fi enabled gadget to leverage the upgraded networks and their incredible download/upload speeds. So for any of your Continued on Page 104


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SATCHELS, BACKPACKS, CLUTCHES & MORE: JILL-E DESIGNS BAGS FOR TODAYʼS ON-THE-GO LIFESTYLE Now that consumers have purchased the camera, cell phone, music device, laptop or iPad or Kindle, and who knows what else…how are they going to transport them? The answer is a fashionable, functional electronics carry bag from jill-e designs. This week at CES, jill-e designs is introducing several head-turning new bags—including a messenger-style shoulder bag with interchangeable designer covers, and a collection of DSLR bags in four eye-catching colors. They’ll also display some of their

favorite offerings, such as three classy clutches and, for the men, a smart jack™ messenger bag sporting rakish good looks. jill-e designs—owned and run by women—designs and sells sturdy, stylish carry bags for today’s technology-rich, on-the-go lifestyle. They’re an ideal choice for “pro” photographers, photo and video lovers, business and leisure travelers, “day trippers,” busy mothers, contemporary men, scrapbookers, college students, fashionistas—anyone

NOX AUDIOʼS DEVICES DESIGNED FOR COMFORT, PORTABILITY, HIGH SOUND QUALITY Brad Schlachter, Vice President of Marketing and Business Development, NOX Audio, talks about his company’s products. CEDN: What is NOX Audio, and what kind of products does it make? BS: NOX Audio is the consumer brand of Solteras, an original design manufacturer [ODM] with more than 10 years and millions of units of experience in creating personal audio devices. NOX is dedicated to making high-quality audio experiences accessible―through the quality of our products, including the Scout, Specialist and Negotiator, their intuitive design features, and their price points. CEDN: You mentioned design features and price points; what makes NOX Audio unique in that respect?

BS: Well, our first product, the NOX Specialist, was designed for comfort and portability without sacrificing sound quality. It’s small and lightweight enough to listen to for hours on end, and folds up easily to take on a plane or a long car ride, but it’s robust enough to deliver an awesome experience for listening to music or playing video games. The NOX Scout earbuds were designed with similar principles―high-quality balanced armature drivers deliver crisp, clean sound; tangle-free flat and square cables; the ‘world’s smallest’ send/end button; and in-ear stabilizers that hold the earbuds in place while jogging or working out. We’ve actually had consumers tell us they’d expect to pay twice as much or more for the features we include. CEDN: What kind of consumer is NOX targeting for its products?

HOVERCAM ʻNEOʼ COMBINES HIGHRESOLUTION DOCUMENT SCANNER WITH 1080P FULL MOTION VIDEO TO CREATE THE ʻOFFICE CAMERAʼ Pathway Innovations and Technology, Inc., based in San Diego, Calif., has introduced a new series of three “office camera” products at CES 2011 that combine the functions of scanner, video conferencing camera and document camera into one product for office workers to communicate more effectively and increase productivity. Called the HoverCam Neo, these office cameras are designed with highend optical distortion free lens and sensors to capture document images, 3D objects and technical drawings. Unlike a low resolution webcam, point and shoot digital cameras or smartphones, the HoverCam Neo is better suited to handle digital imaging and video communication needs around the office, capturing still or live video images of both objects, documents and people. The Neo can

perform a quick “scan” of a document instantly and also record full motion HD video at 1080p resolution. Pathway’s HoverCam office cams are also highly compact and versatile, which allows them to be placed next to a laptop or on a desk at all times, functioning as a convenient, indispensible, and always available digital imaging tool around professional or home offices. In addition to desktop use, the HoverCam Neo can be used as a video presentation tool in a conference or meeting room to project 1080p HD video onto a whiteboard or screen when connected to a projector. The Neo can also be connected to a PC or Mac as a video conferencing camera. With its dual camera configuration, users can simultaneously present drawings, printed materials, and 3D objects, using the built-in conferencing

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looking for a bag with Wight, President of jill-e style and flair plus sturdesigns. “But they do much diness and functionality. more than just transport Bags from jill-e someone’s personal electrondesigns incorporate ics and belongings—they padding, organizers and make a fashion statement that other protective features enhances your creative cresampling of fashionable, functional, found in the best profes- A tech-savvy dentials and your personal bags from jill-e designs sional camera bags, but image. We’ve brought our they’re created from newest and most exciting materials like leather and offerings to CES this year. So suede, designed with the creativity of not only will visitors to the show find the stylish purses and sophisticated carry latest in personal electronic devices, bags, and available in a variety of stunthey’ll also find the perfect bag to carry ning colors. Quality bags by jill-e designs them in—with style.” keep today’s fragile electronic devices See jill-e designs at CES booth secure, and they look terrific doing it. 1035B, New Product Marketplace, North “All of our quality camera and carry Hall, LVCC. For more information, call bags are made expressly for today’s fasttoll-free 888-HI-JILLE (445-4553) e-mail paced, tech-savvy lifestyle,” said Jill info@jill-e.com or visit www.jill-e.com. BS: With the features and versatility of our products, the quality of sound they deliver and their price points, we’ve built NOX as a brand―for everyone from music lovers, to gamers, to fitness buffs and anyone that expects great sound out of their headsets. CEDN: NOX’s new tagline is ‘Audio Uprising.’ What does that mean for consumers? BS: ‘Audio uprising’ came from NOX’s commitment to providing a new generation of high quality audio products with killer sound and revolutionary design. Consumers are tired of having to settle for products that sacrifice performance for portability, versatility or style, so we’re creating products to defy that notion. CEDN: Who determines the type of products that NOX makes? BS: As a brand backed by our own ODM, we have the freedom to design all elements of our products from the ground software along with a picturein-picture screen of the user. “We designed the office cams to capture and communicate ideas,” said Ji Shen, CEO of Pathway Innovations. “Ordinary, low resolution web cams are good for capturing faces, but the HoverCam OfficeCam helps business people communicate documents and ideas more effectively.” The HoverCam Neo comes in three models: HoverCam Neo 3, Neo 5i, and Neo 5p. 1. Neo 5p • MSRP $399 • 9 mega pixel high resolution “InstantScan” Technology • 1080p full motion HD video presentation and recording • HDMI and USB 2.0 outputs 2. Neo 5i • MSRP $349 • 5 mega pixel high resolution “InstantScan” Technology • 720p full motion HD video presentation and recording • HDMI and USB 2.0 outputs

up. We have in-house acoustic engineers, electrical engineers and industrial designers working cohesively to design original products. The Specialist was the vision of NOX President Julie Ma, who saw the need for a multipurpose headset that gamers could get behind; she used her years of experience in the ODM market to design the Specialist’s features. Our other products are based on our market research, industry trends and customer feedback. CEDN: What’s in store for NOX in 2011? BS: We’ll be unveiling our third headset at CES this year. We’re putting in some special features that haven’t been seen in headsets before. Without giving too much away, I’ll close with this: we’ll have a working prototype at CES, so be sure to stop by the NOX booth to check it out, especially if you’re a gamer. For more information, stop by North Hall Lower Level booth 5438.

3. Neo 3 • MSRP $259 • 3 mega pixel high resolution “InstantScan” Technology • 17fps UVC 720p video via PC or Mac All models share the following features: • Picture-in-Picture dual video stream presentation • Shared whiteboard with live annotation over real-time video or freeze frame images • Image save formats include PDF, TIFF, RAW, JPG, PNG, GIF, and others • TWAIN compatible • Bundled optionally with the powerful SnapReader OCR software, which has more than 2 million users • Helps visually impaired users to use the text-to-speech capability to help them read books, newspapers, and other printed materials About Pathway Innovations and Technologies, Inc. Pathway Innovations and Technology, Inc., based in San Diego, Calif., is the Continued on Page 109


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ONSTAR TESTS NEW TECHNOLOGIES, FOCUSES ON ʻRESPONSIBLE CONNECTIVITYʼ At the 2011 Consumer Electronics Show in Las Vegas, OnStar continues to pilot major innovations that significantly increase drivers’ in-car connection to the world, while extending its safety leadership in the automotive industry. The company announced renewed focus during the “relaunch” of its brand in September 2010 along with new services, capabilities and technology for its nearly 6 million subscribers. The news was a part of the top-to-bottom realignment of the company’s long-term strategy built around responsible connectivity. For 15 years, OnStar’s iconic blue button has been instantly recognizable to consumers as an emergency response service, but of the 3 million buttons pushed each month, the majority are not emergency situations. In fact, 1.7 million Turn-by-Turn Navigation routes are delivered per month and consumers are safely connecting with OnStar’s HandsFree Calling with more than 37 million

minutes purchased per month. OnStar recently supported launch of the innovative Chevrolet Volt Extended Range Electric vehicle with myvolt.com, a website that leverages OnStar’s real-time data connection to enhance the overall Volt ownership experience. It allows owners to perform tasks including checking their battery’s state of charge, setting the charge time and unlocking the doors remotely through the Internet. “Technology and consumer demand for connectivity are changing how Americans drive,” said Chris Preuss, President. “As a company, we’re broadening our focus. Safety continues to be our No. 1 priority and our live Advisors are the ultimate ‘app’ to help subscribers stay connected and safe on the road.

SMART ENERGY COMES HOME By Jason Few, President, Reliant Energy Why is a competitive electricity retailer from Texas exhibiting at CES? The easy response is, “Why not? All of our great consumer electronics need electricity.” But the more complete answer is, “There is no better place to demonstrate how the combination of technology, innovative services, and cleaner, greener energy will change our future.” Some of the greatest advances come not from breakthrough discoveries but from breakthrough combinations—a phone that lets us control home air conditioning, a website that shows us how much electricity we use each day, an electric charger that allows us to “fuel” our cars at home—that provide the next big thing. The next big thing in electricity is

Smart Energy and that’s why Reliant Energy and our parent company NRG Energy are at CES. What does Smart Energy mean for consumers? Plenty. With the digital smart grid, electricity providers can offer smart energy products and services so consumers can make informed choices about how they buy and use electricity. Combine those with a smart meter; a home energy network connecting appliances, climate control, and security systems; and electric vehicle charging and we have a new way to purchase, use and control our electricity. That same smart grid will make it easier to integrate new sources of alternative power like wind, solar, biomass, nuclear and distributed generation into the energy mix and make that energy available to consumers. NRG Energy—

VISTAQUEST INTRODUCES NEW GENERATION SINGLE-USE DIGITAL CAMERAS VistaQuest Corporation, CES booth 26522 South Hall Lower Level, will be highlighting a true digital single-use camera line that promises to dispel any doubts about the value of such products. Ready for shipment in February of 2011, just in time for the spring, the first of three models is now ready for distribution. Amidst a slow-growing economy, single-use cameras will offer the perfect opportunity for capturing memories in an extremely economic and convenient fashion. These cameras provide the user with a carefree and worry-free method of collecting images for the ever-increasing popularity of Internet sharing, photo books and a variety of print methods. The novice can experiment with digital

photography without making a major investment and the experienced vacationer can choose these models if he wants to protect his expensive camera from the dangers of hiking, sailing and other threatening environments. In a world where the overall trend in personal technology promotes a vast array of functions, the charm of single-use is in its simplicity. Personal computing provides the perfect conduit for inspired consumers to personalize their photo needs: storage, editing, creating and online printing. The single-use digital camera provides a less intimidating and more economic method for the inspirations to take form. According to statistics from the Photo Manufacturers of America, of the 18.3

Consumer Electronics Daily News We’re also looking at technologies that help subscribers continue their life while on the road, but in ways that will ensure their hands are on the wheel, eyes are on the road and mind is on the drive.” Some of the innovative technologies that OnStar is testing and planning to pilot in the near future include: Redesigned IT Infrastructure and Next Generation Hardware: OnStar revealed its Advanced Telematics Operations Management System (ATOMS) computing platform, one of the most powerful and comprehensive machine-to-machine telematics systems in the world. ATOMS allows for advanced geo-boxing and voice-texting engines, including Audio Facebook Updates. OnStar also unveiled its ninth generation hardware that improves the user experience with new natural voice recognition, Bluetooth phonebook, improved navigation, the ability to work with advanced traffic management and severe weather alert services, also known as geo-boxed notification services.

Facebook Updates would allow OnStar subscribers to verbally update their Facebook status message through audio recordings and/or listen to their most recent news feed messages through the OnStar Virtual Advisor service. Voice Texting: OnStar is beta testing voice-based SMS (short message service). This feature would enable customers to have their text messages read to them using Bluetooth. The Bluetooth technology allows users to connect their mobile device to their vehicle and receive automated text messages. With one button press, on the steering wheel, users can reply to a text by verbally selecting a preset response. OnStar is continuing to test Facebook and voice texting features to ensure they meet strict safety and usability criteria before offering them to consumers.

Audio Facebook Updates: OnStar is testing in-car social media interaction. If implemented, Audio

2011 CES Show: On the momentum of the 2010 brand relaunch, the company plans to announce the expansion of the OnStar brand into new territory in 2011. For more information, call 8884OnStar or stop by North Hall booth 2420.

one of the leading power generators in the nation—is working on energy production from wind, solar and other clean generating technologies that will be both low carbon and low cost. With smart energy solutions, each of us will be able to decide how much we want to spend on comfort, on entertainment, or on charging the electric cars that will be in many garages starting next year. We will know what it costs to be cool in summer and warm in winter, and just how much power we use to watch the Super Bowl on the latest and greatest flat screen TV. The power of competition is driving companies like Reliant to offer customers smart energy solutions that leverage the smart grid. Our e-SenseTM

suite of plans, products and services gives consumers more information about the power they use; innovative plans like time-of-use pricing; and the ability to monitor when and how they use power. Soon we will see completely new ways of buying electricity like flatrate pricing to charge electric vehicles and pay-as-you-go plans based on actual use rather than estimates. So, when we turn on that latest and greatest flat screen in a home that is at the temperature we chose; when we use electricity for comfort, entertainment, security and transportation, we know we are getting the most out of it. The consumerfocused solutions that NRG and Reliant Energy are showcasing at CES bring the benefits of smart energy home. Visit us at booth 2636 in the North Hall and see for yourself how Smart Energy is just as important as the consumer electronics it powers. For more information, visit www.reliant.com.

billion images taken, only 8.7 billion were saved and printed. Giving the consumer the ultimate option for economy and ease, a quality single-use digital camera is expected to be very popular. VistaQuest prides itself in its capability to alter and create just the right set of attractive features and function while keeping price points a priority. The three new models of single-use cameras prove that point. All three cameras are shipped with USB cords to allow downloads directly to a personal computer. The first unit available will come with built-in flash so that the consumer can take great indoor as well as outdoor photographs. Specializing in mass market, electronic superstores and catalog sales, VistaQuest boasts the ability to manufacture just what buyers and consumers are asking for in price ranges from $9.99 to

$149. The well-priced, broad line of their stylish products opens doors to a variety of market segments where customization is a primary request to meet clients’ needs such as private labeling. Cliff Montgomery, Vice President of Sales and Marketing, explained, “We’ve seen a rise in the premium-incentive market over the past few months and see increasing evidence that mass market accounts are becoming more aware of the fine products and profit margins we offer. Our quality is admired and our price points are perfect for the present economic challenges.” In addition to their own VistaQuest line, they offer the Speedo brand to round out a range of price points. Headquartered in Woodland Hills, Calif., VistaQuest opened a division in France 2008 to tap the European market. They also have a presence in Canada and a strong presence in Asia.


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AN INTERVIEW WITH NICKEL-ZINC CEDN: Welcome to the battery world, Nickel-Zinc! Tell me about yourself. NZ: Although I’m fairly new to the market, I have a long history. I don’t mean to brag, but my inherent capacity for high performance has been recognized for almost 100 years. And I hate to namedrop, but I was actually first introduced by Thomas Edison.

welcome back then! So what did PowerGenix do to turn you into such a powerful, ecofriendly battery?

Originally, I was put to use in electric vehicles until the combustion engine emerged as the technology of choice for automobile propulsion. However, with new breakthroughs in engineering, I’ve become the high-performance, cost-effective and safe battery solution for high-drain motor driven toys and tools, cameras and other portable electronic devices.

NZ: My adoptive parents, PowerGenix, started working with me in 2000 with the goal of creating high-performance and safe alternative existing rechargeable battery technologies. Using both a patented electrolyte and a patented electrode composition, the smart folks at PowerGenix were able to resolve past issues of dendrite formation and shape change of the zinc electrode during cycling, which had been problematic for me in the past. Now I’m in better shape than ever before!

CEDN: Well, I should have said

CEDN: How do you stack up to the

EXPERIENCE THE NEED FOR SPEED IN ENERGY-EFFICIENCY TESTING WITH INTERTEK Joining the global green movement is crucial for manufacturers in the highly competitive consumer electronics market. The EPA’s restructured ENERGY STAR® Enhanced Testing and Verification procedures now call for an increased presence of third-party testing and verification to ensure that new, more stringent regulations are met. Adopting a manufacturer’s point of view, Intertek knows that simply meeting the standard regulations is not enough—they work diligently to bring your product to market with a competitive edge. Experts at Intertek’s Energy Efficiency Centers of Excellence guarantee 24-hour certification for manufacturers seeking ENERGY STAR certification, once testing is completed. Their 18 EPA approved and ISO/IEC 17025 accredited testing laboratories represent the most

efficient path to ENERGY STAR certification and provide unlimited global potential for fast project turnaround. Located throughout North America, Europe and Asia, these facilities are strategically placed in key regional manufacturing centers to provide immediate testing capacity for ENERGY STAR qualification and verification testing. Intertek’s heritage in energy efficiency testing is rooted in five decades of testing experience. Intertek is the only EPA Recognized Certification Body which covers certification for all gas and electrical ENERGY STAR product categories, including more than 60 product types across appliances, home electronics, HVAC, information technology, lighting and commercial foodservice equipment. Through their excellent working relationship with EPA and DOE,

THE BABYPLUS COMPANY MAKES PRODUCTS THAT APPEAL TO MOMS EVERYWHERE Julie Louly SVP, Managing Director of Sales and Marketing, The BabyPlus Company, LLC, talks about her company.

from the retailers where they purchase their products. Our most recent retail partner to offer our product is Mothercare UK.

CEDN: Tell our readers a little bit about The BabyPlus Company.

CEDN: Can you tell us how your product The BabyPlus Prenatal Education System® differs from other products on the market designed to play music in the womb?

JL: The BabyPlus Company, LLC is a woman-owned business founded in 1998 by Lisa Jarrett. Our product is sold through recognized channels such as Amazon, Target.com, BabiesRUs.com, Destination Maternity, and Cosway, Ltd. As of 2010, Baby Plus has been shipped into over 55 countries and 11 percent of sales are outside the U.S. The strength of the BabyPlus brand and sales momentum has caught the attention of expectant parents from around the world as well as

JL: The BabyPlus Prenatal Learning System is a patented, safe, developmentally appropriate curriculum designed to strengthen cognitive development. The current product, version one, is introduced anytime between 1832 weeks of pregnancy for two hours a day. The curriculum is not music or words. Lessons are progressive, based on the natural prenatal auditory

competition? NZ: We compounds can be competitive, and I am proud to say that I win against Nickel-Cadmium [NiCd], Nickel MetalHydride [NiMH] and Lithium-Ion [Liion] in a number of important areas. Here are some details on what sets me apart from the competition: Power: At 1.6V, I deliver 30 percent more power than NiMH and NiCd [1.2V], comparable to Li-ion but faster. For example, in digital cameras, I enable virtually no lag between shots. Safety: While the inherent flammability of Li-ion’s constituent parts requires care during shipping and handling, I am 100 percent safe and non-combustible. Cost: I’m cost-competitive with premium NiCd and have a 20-30 percent cost advantage over NiMH. My cost advantage over Li-ion is 50 percent.

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Environment: As the most recyclable rechargeable chemistry, I can be turned into valued products when I am done serving my time as a battery. Finally, I have a small size and low internal resistance, which enables the delivery of significantly more power during periods of peak demand than a NiCd or NiMH battery of comparable size. In short―I might be small, but I pack a punch! CEDN: That sounds great. What applications do you work best with? NZ: I’m ideally suited for any highpower, high-drain applications, from your portable speaker system to GPS device to your Wii controller. A general rule of thumb: if it has a screen or a motor, then I’m your battery! For more information, visit www .powergenix.com.

Intertek’s team of ENERGY STAR engineers serves as a valuable resource for understanding the program and guiding you through all stages of the certification process. Intertek’s SATELLITE Data Acceptance Program is a revolutionary approach to providing support for ENERGY STAR Partners who choose to conduct testing in their own labs. Manufacturer labs must first demonstrate compliance with ISO 17025 standards (formal ISO 17025 accreditation is not required) to gain acceptance into the program, and can then begin testing in their own labs. SATELLITE offers significant savings, efficiency in testing, speed-tomarket, and flexibility for choosing your preferred energy efficiency schemes. Intertek realizes the value of delivering fast turnaround and works with manufacturers to ensure that speed-tomarket objectives are met. They take action to expedite results and build momentum for products to reach the market and hit the mark. With 18 global Energy Efficiency Centers of Excellence devoted to meeting the high

demand for ENERGY STAR certification, they provide immediate capacity to drive products to market faster and maximize revenue potential. Experience all-in-one convenience by bundling Intertek’s services, which provide testing, certification and market verification for energy efficiency schemes globally, including DoE, EPA (ENERGY STAR), Natural Resources Canada (NRCan), Energy Related Products (ErP) Directive, EcoLabel, SASO, and many others. Intertek is a testing partner for the Air Conditioning, Heating and Refrigeration Institute (AHRI) and will provide ENERGY STAR services through the widely known AHRI certification programs. Intertek is also a testing partner for the Association of Home Appliances Manufacturers’ (AHAM) Verification programs. For more information on Intertek’s Energy Efficiency capabilities or ENERGY STAR program requirements, call 800-WORLDLAB (967-5352), visit www.intertek.com/energystar or stop by booth 12345, Central Hall.

environment, the maternal heartbeat. BabyPlus parents, pediatricians, nurses and educators report that babies are more relaxed and alert as newborns, infants nurse better, babies reach their developmental milestones earlier, toddlers have longer attention spans, and children show improved school readiness by measurements of the CLAMS and Wechsler assessments.

of product validation.

CEDN: What do you feel is the most significant event for BabyPlus in 2010? JL: It’s difficult to isolate any one event. I will say the completion of our design for a study by Indiana University and Riley Hospital for Children on the impact of the BabyPlus curriculum on cognitive development is significant and very exciting to our company. This is the kind of research partnership that companies like ours dream of in terms

CEDN: Can you give us an idea of the general outlook for this product? JL: It is an exciting time for our entire team at BabyPlus. We have experienced extremely healthy growth in an economy that has been difficult, to say the least. One of the crowning moments at our headquarters daily would be the consistent 4-5 star customer reviews we see on the sites that sell our product. Moms that wear our system during pregnancy see the benefits listed on our site manifesting in their children. When a parent finds a product that makes a difference, they want to share it with everyone they know. Now with so many social networking sites for a parent to choose from, it’s easier than at any time in history to promote a product. For more information, visit www .babyplus.com or stop by booth 3636 in MommyTech.


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CompuExpert (Con’t. from p. 1)

AA: CompuExpert is a California-based distribution business that specializes in video gaming products. We’ve been around since 1991, and by narrowing our focus to only gaming-related products, we’re able to do a better job servicing the retail channels with the latest and greatest gaming gadgets. CEDN: What would you say makes CompuExpert unique? AA: For the past five years, CompuExpert has been roaming the globe looking for gaming accessories that are popular in Europe and bringing these brands that have been proven abroad on an exclusive basis to the North American gaming community. Believe it or not, gamers in Europe and the U.S. are very similar; but culture plays a big role in the design of some products, making most of these accessories unique compared to their counterpart in the U.S. iGi Corp. (Con’t. from p. 1)

allowing the user to control virtually any infrared device. i-Got-Control, the world’s easiest iOS universal remote attachment, sells in more than 23 countries and is available locally in major retail chains throughout the United States. Boasting an industry-leading database of more than 40,000 IR codes for consumer electronic devices worldwide, the i-Got-Control accessory and its MyGait (Con’t. from p. 1)

are for entertainment, communication and mobility. This senior market is an age tsunami and will constitute more than 25 percent of the U.S population in coming years and will influence all other Americans. How do you move into this market segment? What products should be merchandised? Who actually makes the purchase? SeniorCircuits offers the most comprehensive program of manufacturing, retail, and marketing management for seniors available today. With management of incomparable experience in this area, SeniorCircuits provides a unique family of brands and maintains the highest level of customer support to seniors. The organization’s knowledge and skill allow it to lead the industry in bringing FLIR Systems (Con’t. from p. 4)

thermal night vision camera for under $2,000 that people can use for just about anything—hiking, camping, home security, you name it. This new camera will be formally released this spring, so the only place people will be able to see it until then will be at Show Stoppers. CES: What technology do you equate thermal imaging to as far as consumer adoption is concerned? AT: GPS receivers. They had the same military heritage as thermal cameras, and they were big, heavy, and expensive in the beginning. Over the years, they

CEDN: Is CompuExpert introducing any new products at CES 2011? AA: Yes, we are showing a number of new products from some of our European partners, like the X-Tatic SX and SP, both high-end gaming headsets from Sharkoon, and the NAOS 5000 and 3200 gaming mice from Mionix. These products have something of a cult following in other countries and have won a lot of awards, but haven’t been available for gamers in the U.S. until now. Also, a full line-up of upcoming products for 2011 by Sharkoon, Mionix, and Raptor will be presented to media and retailers. CEDN: What distinguishes CompuExpert’s products from the competition? AA: All of our exclusive products have been getting glowing reviews from the media and gamers—a testament to the high quality of design and manufacturing that goes into the making of these products. The people who

Consumer Electronics Daily News make these accessories are avid gamers and very dedicated to putting out great products. Sharkoon, Mionix, and Raptor are all very high-end gaming accessories but affordably priced for the average consumer. CEDN: To what do you attribute CompuExpert’s success? AA: We have a meticulous product evaluation process that every brand goes through before we decide to bring it to North America. On average, we pick only one out of 50 lines that we put through the test and, there are several criteria that need to be met before we decide to take on a product. Some of the attributes we’re looking for include quality, affordability, durability, looks and appeal, ease of use, and brand awareness in Europe. We’re pretty picky!

North America? AA: A lot of preparation goes into successfully launching a European product in North America. You can’t just throw a product on the shelf and expect it to do well without laying the groundwork. At CompuExpert we offer a complete package to our partners, from handling the retail channel to creating a demand for the products through public relations, marketing, tradeshow participation, and much more. CompuExpert will be showcasing their line-up by appointment in the South Hall Meeting Room 25824 at CES 2011. Retailers, distributors, developers, publishers and other businesses interested in meeting with CompuExpert should e-mail Kelly Stewart at kstewart@compuexpert.com.

CEDN: What does CompuExpert do once they bring in an exclusive line to

Members of the media interested in seeing what CompuExpert is exhibiting should e-mail Michael Meyers of MMPR at michael@mmpr.com.

associated iTunes app supports a nearly unlimited number of IR electronics worldwide, making it easy to take control anytime, anywhere. And, with i-GotControl’s easy setup features, users can CONNECT, SELECT and CONTROL their A/V components quickly and hassle-free―with no Wi-Fi network, wires or batteries needed. With advanced features enabling users to easily power on/off all system components with a touch of a single

button or customizing event macros for favorite channels, i-Got-Control’s easy interface allows anyone with little or no technical know-how to program a complete remote within seconds of attaching the IRB1 IR dongle. Using i-Got-Control is simple. Download the free i-Got-Control application via iTunes and connect the compact accessory to an iPhone (OS is 3.0 or higher), iPod touch or iPad. Launch the application and select the devices to

control via pre-defined, user-friendly screens. Last, choose the make and model of the IR devices and save the settings. i-Got-Control is now available at participating Bed Bath & Beyond stores, Radio Shack, Airport Wireless and other fine retailers. And, with a retail price of only $59.95, i-GotControl makes it simple to take control anywhere, anytime. For more information, please visit www.i-got-it.com or call 805-277-9675.

the right products to meet the demand in this burgeoning senior market. The brands are MyGait (computers for seniors), ClearSounds (hearing assisted appliances), TV Ears (TV listening devices), Mangar (bathroom mobility), Rascal (patented Scooters for safe mobility), and Celery (simple e-mail without computers). Focused on entertainment, communication, and quality of life through these patented technologies, SeniorCircuits positions these exclusive products in a simple framework, while developing features between these brands to create a family approach. Bud Myers, President of SeniorCircuits, is a revered national sales and marketing veteran in consumer electronics. He has been affiliated with such companies as Marantz, Frox interactive, Casio, Craig, Remington, Unical, and Rayovac. Most recently he served as the

Senior Director of Merchandising at firstSTREET, a direct marketer to the senior market. Myers recently commented: “There is a commodity mentality among retailers. While a new distribution tactic may give any retailer a different look, as a group, retailers are typically slow to develop successful strategies for achieving a fusion of products into merchandising. Putting audio together with video to form home theater was an onerous process although both products were separately displayed for years. Our nation’s aging population is demanding appropriate new products for aging in the home. Seniors are fully capable of purchasing those products, but they simply cannot find them presently. SeniorCircuits offers a cohesive, strategic approach for marketing to this crucial and growing segment of the population.

Moreover, there needs to be an understanding of the cultural shift in the sales and support process. Retailers have an opportunity to be the trusted source for a significant array of products that are needed, not just wanted. “Over the past eight years, I have been involved with nearly every major consumer product that was launched into the senior market and have worked in product development with many of those innovations. We know what products respond and which do not; we can differentiate between items that work well and those that are not ready for prime time. SeniorCircuits is implementing a national and disciplined distribution strategy to form long-term relationships and bring the best in class products to this market.” Information is available in booth 3313 in the North Exhibit Hall.

became available and affordable to the consumer market; prices fell and demand rose. We expect consumers will adopt thermal imagers even faster, since there are hundreds of consumer applications for a camera that can see in total darkness, and almost everyone will enjoy the ability to see in total darkness for some reason.

And for drivers or boaters, who want to see what’s in front of them at night with enough time to react. Anything you would use a flashlight for around the house, you can use a FLIR camera, and get better results. The list of applications is virtually endless.

You’ll have to watch and see, but our goal is ‘Infrared Everywhere;’ we want to have a thermal imager in every home, car, boat, business, and aircraft.

CES: Prices seem to be coming down; where are they today and where are they headed?

AT: We expect our thermal imagers to be as common as the digital camera. Since FLIR cameras don’t require any light at all, you can imagine how many uses there are for this technology.

CES: What are the ‘consumer’ applications for thermal imaging? AT: The list is as long as your imagination. You can imagine how powerful it is to see clearly in total darkness for home security use, since you don’t have to turn lights on to detect suspicious activity.

AT: We’re introducing lower-cost, highperformance thermal night vision cameras every year. In fact, we’re releasing one for under $1,500 in January, and that’s for performance that cost $35,000 or more 10 years ago. Where it’s going?

CES: Where do you see this technology in five years?

Visit FLIR Systems at South Hall Lower Level booth 26215, or visit www.flir.com, to see all of the consumer applications of thermal imaging technology for yourself.


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PLANTRONICS VOCALYST SERVICE LETS USERS SEND E-MAIL, LISTEN TO TEXT MESSAGES AND REMINDERS WITH SIMPLE VOICE CONTROLS Plantronics, Inc. has extended its premium headset leadership with a new online voice service, Plantronics Vocalyst™, to deliver exceptional audio experiences for conversations, text-to-speech, audio streaming, and much more. Plantronics has established themselves as the leader for premium headsets through an unrelenting quest for product, design and technology innovations that delight our customers and make communications simple and convenient. Vocalyst builds on the worldwide success of Plantronics’ headsets, delivering a breakthrough in voice-driven simplicity and performance. Plantronics Vocalyst is a cloudbased voice service integrated with the Plantronics Voyager™ PRO+ headset

(among others) that significantly enhances the user experience with convenient features and capabilities. By pressing a dedicated voice button and speaking commands, users may send and listen to e-mails and text-to-speech messages, record and listen to reminders, post messages to Twitter and listen to their streams, update Evernote accounts to easily capture moments and ideas with their voice, and listen to the latest news, finance, sports and weather reports. As mentioned, Vocalyt works seamlessly with the Plantronics Voyager PRO+, a new version of the awardwinning Voyager PRO Bluetooth headset. In addition to integration with Plantronics Vocalyst, the Voyager PRO+ features A2DP technology for streaming

BONETONE COMMUNICATIONS HDCLEAR CHIP DELIVERS HIGHQUALITY VOICE COMMUNICATIONS IN NOISY ENVIRONMENTS Leading Chip Solution Provider For The Mobile Device Industry Launches Unique Chip That Fully Removes Far End User Background Noise, Ensuring Clear Voice Calls And Caller Privacy ROSH-HA’AYN, Israel–BoneTone Communications Ltd., a leading developer of innovative chip solutions for the mobile device industry, announced on Dec. 14 the launch of HDClear™, the company’s new chip solution for

Bluetooth, wired, cordless (DECT) headsets and mobile and cordless phones. This next-generation chip leverages BoneTone Communications’ unique signal processing technology, which deploys a combination of offthe-shelf standard and bone conduction acoustic components and an in-depth understanding of the propagation of acoustic waves. HDClear raises the bar on mobile device sound quality. Mobile device

U.S. CENTRAL-REGION COMPANIES TO DISPLAY CUTTING-EDGE TECHNOLOGY PRODUCTS AT CES 90 Central-Region U.S. Tech Companies To Exhibit At 2011 CES Ninety technology companies based in the Central region of the United States (Colorado, Kansas, Nebraska, North Dakota, Oklahoma, South Dakota and Texas) will showcase their latest consumer electronics products at the 2011 International CES ®. The world’s largest consumer technology trade show, the 2011 International CES, will run Jan. 6-9 with 2,500 exhibitors and more than 120,000 attendees from more than 130 countries. “Jasco has been with CES for more than 30 years and it’s still the must-attend event for the consumer electronics industry,” said Cameron Trice, Executive V.P. of Marketing and Product development for Jasco Products Company, based in Oklahoma City, Okla. “It’s an opportunity for the CE industry to show off the latest in

advanced technology, and with thousands of top executives and buyers, it���s a key sales tool for any company. We’re excited to see what the 2011 CES holds in store.” CES will feature 20 market-specific TechZones, including new destinations: 3D@Home, with content creators, service providers and TV manufacturers that make 3D in the home a reality; Access on the Go, with devices changing the way content is accessed, showcasing the most innovative devices in eBooks, netbooks, smartbooks and tablets; Broadband Communications, highlighting the role of the underlying infrastructure in expanding broadband capacity; and Connected Home Appliances which will bring white goods to the show floor for the first time in CES history, including the latest interactive, energy efficient and SmartGridenabled appliances. “We are thrilled to launch our Data Locker 3.0 at the 2011 CES,” said Jay

Consumer Electronics Daily News

music, podcasts and GPS navigation, as well as the iPhone headset meter that allows users to monitor battery levels. The Voyager PRO+ also includes convenient voice alerts for remaining talk time, volume, phone connection, out-ofrange and more. Plantronics Voyager PRO+ has a retail price of $99.99 and is available at www.plantronics.com. The Plantronics Vocalyst service is free for a full year (a $24.99 value) for Voyager PRO+ customers. Compatible with any phone, users activate Vocalyst with a few simple steps at www.plan tronics.com/vocalyst. Android™ and BlackBerry® smartphone users can also download the Plantronics Vocalyst application at their respective app stores. The apps provide hands-free listening to text messages and custom configurations for added convenience, such as an autoresponder for incoming text messages (“I’m currently driving and will return your message shortly.”) The Vocalyst

service’s simple voice-driven services are powered by Dial2Do, a pioneer in delivering cloud-based voice services. In addition to these great products and features, Plantronics recently launched InstantMeeting―a smartphone application currently for use with Android and Blackberry phones that enables mobile professionals to access conference calls from their devices with the push of a button. The app automatically syncs conference dial-in numbers from leading providers, requiring no advanced setup of access codes and calendars. With one touch, the application removes the worry of having to remember a moderator ID number, eliminates the frustration of mis-dialing a conference line and joining a call five minutes late. If a user gets disconnected from a conference call they can reenter the meeting with one touch. Look for your QR code for InstantMeeting in this issue and give your fingers a rest and your voice control. For more information about these new products and applications, visit www.plantronics.com.

headset users benefit from the chip’s high-quality, uninterrupted voice communications in any noisy environment. HDClear provides complete user privacy, as user locations are not disclosed by background noise, which is either fully eliminated, or alternatively, can be replaced with any preferred background sound. HDClear offers seamless integration with Bluetooth and cordless baseband processors, as well as with smartphone processors, while a stand-alone version, HDClear-S, is available for wired headsets. The chip’s compact design is combined with a minimum of external passive components that require low power, making HDClear very cost-efficient. HDClear chip samples and reference designs will be available in Q1 2011. Visit BoneTone Communications and

experience HDClear sound quality at 2011 International CES, January 6-9 in Las Vegas, Nev.

W. Kim, Founder and COO of Data Locker Inc. of Lenexa, Kan. “There is no better place in the world to introduce a new product, and we believe that data security will be a key theme at this year’s show.” Other new TechZones include: Mobile DTV, featuring consumer devices that bring the digital living room to the car and portable devices; the Electric Vehicle TechZone highlighting a full range of high and low speed vehicles, energy storage devices and charging equipment; and Sports and Fitness Tech, focused on tools for the sports enthusiast and key trends impacting the multi-billion dollar sports, fitness and outdoors markets. The 2011 CES is also bringing back the popular EHX@CES, the Gaming Showcase, HDMI, Home Plug, the iLounge Pavilion, CES’ fastest growing TechZone, Location Based Services, Robotics, Safe Driver, Sustainable Planet, USB, Wireless Mobility and Zigbee. In addition, the 2011 CES will feature these lifestyle TechZones: Digital Health, HigherEd Tech, Kids@Play, Mommy Tech and Silvers Summit. “Parks Associates kicks off the 2011

CES on Jan. 6 with CONNECTIONS Summit, featuring speakers from Best Buy, Intel, Rovi, Blockbuster and other industry leaders,” said Kurt Scherf, V.P., Principal Analyst, Parks Associates in Dallas, Texas. “With the proliferation of mobile and connected CE, consumers will have multiple content and service options and extensive reach into the home with every device they have. Our CONNECTIONS Summit and the 2011 CES will be key opportunities to network with leaders to address new opportunities and business strategies.” “Murata’s component, wireless module, and chipset products are an integral part of advanced consumer electronics including mobile devices, computers, automotive electronics and home electronics,” said Dennis McCain, Director of Marketing for Plano, Texas-based Murata Wireless Solutions. “CES is the ideal forum for Murata to demonstrate to a global audience of users and designers why our innovative products are trusted for use in so many SMART HOME and SMART LIFE applications.” For a complete listing of CES exhibitors, please visit the 2011 CES Exhibitor Directory.

About BoneTone Communications BoneTone Communications, Ltd. develops and markets innovative chip solutions that enhance audio and voice quality for mobile devices. Leveraging the company’s unique signal processing technology, combined with off-the-shelf standard and bone conduction acoustic components, the HDClear chip improves voice call intelligibility. The HDMobileSurround™ chip enables mobile device users, via a small formfactor headset, to enjoy surround sound while gaming or watching movies on the go, similar to a home theater experience. For more information, visit the website at www.bonetonecom.com.


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Consumer Electronics Daily News EXPLORE SCIENTIFIC-BRESSER (Con’t. from p. 1)

New Zealand. New for this year is the BRESSER MID-7 Tablet touch device embedded with 3G and Wi-Fi running the open source OS Android 2.1. Scott Roberts from EXPLORE SCIENTIFIC-BRESSER describes the new Android touch tablet, “We are very excited to bring forth an unlocked 3G/Wi-Fi tablet in the popular 7-inch format. At under $300 retail, we think it is the perfect combination of size, performance, functionality, flexibility, and price. The huge range of Android iGUGU USA (Con’t. from p. 1)

IC: We design and manufacture innovative entertainment technology products that integrate computer and Internetbased content into a home entertainment center. Our InterneTV and Gamecore products move the Internet content from small desktop screens to the living room television, allowing consumers to game and enjoy digital video content easily, intuitively and comfortably. CEDN: What was the most significant event that affected your company in the past year? IC: The awareness generated by the launch of Google TV and Apple TV brought to light the concept of placeshifting Internet-based content to the living room television like probably no other entity could have. Reviews of the various competing solutions have surfaced, revealing major limitations in the type of content that these products can stream. Cool Components (Con’t. from p. 1)

DL: Cool Components was born out of the custom audio video industry where the heat being generated by these large high-end systems is a huge problem. So jumping ahead many years, we now manufacture the most comprehensive line of cooling products and have been the innovator behind our products and some others out there, if you know what I mean. CEDN: Tell me briefly about your products, and what makes them different? DL: The biggest thing about our products in general is that what we do is not rocket science. At this point it’s all fan-based cooling products but being from the custom installation world, the products have been engineered to be both aesthetically pleasing, easy to install, and simply effective. We have the added challenge that such products need to be quiet because in the residential world at least, no one wants to hear the sound fans running. We accomplish this by having fans specially manufactured for us, and we design enclosures to maximize airflow and minimize noise. For the line of products, basically we offer products to cool cabinets and enclosures and then to also vent rooms and closets where components are located. We have the most comprehensive line of rack cooling products including rack side

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applications and the ability to use the MID-7 as a phone and an Internet device anywhere in the world where there is 3G or Wi-Fi connectivity makes this device a perfect companion for anyone on-thego, no matter where they are.” The BRESSER MID-7 touch device keeps you in touch with fully unlocked 3G and Wi-Fi, so no matter where you are you can access the Internet, receive and send e-mail, and make VOIP phone calls. The front-facing camera also makes the BRESSER MID-7 video chat ready. Here are the detailed features and specifications: OS: Android 2.1 Display: 7-inch TFT LCD Resistive

Touch Pad, Resolution 800x480 CPU: Based on ARM926EJ (dual-core) Main CPU Frequency: 600MHz Auxiliary CPU Frequency (DSP Digital Command Control) 550MHz SDRAM 2X64MB Memory: 4GB Card Slot: Mini SD Card Slot >8GB/16GB Sensing: Built-In Motion Sensor Connectivity: Embedded 3G; Wi-Fi b/g Sound: Built-In Microphone and Speaker + Headphone Socket Imaging: Front-Facing Webcam USB: Host/Client Power: AC Power Adapter/Charger;

100-240V~50/60Hz; DC Output 5V/2 Amps Battery: Rechargeable Li-Polymer Battery; 4-8 Hours Per Full Charge Size: 21.3x12.4x1.2 cm. Weight: 475 grams In the Package: MID-7, Earphones, USB Cable, AC Power Supply, Instruction Manual Warranty: Two-Year Limited Warranty

iGUGU InterneTV can stream more paid and free content from the Internet than any of the competing products. We’re now able to leverage the visibility generated by our competitors to effectively communicate the differentiation of our product.

that limit consumers to viewing paid content, and a very limited selection of free content, from the Internet, iGUGU InterneTV provides consumers with access to a wide variety of free Internetbased content as well as high-definition content available on the iGUGU servers. In addition, our system utilizes a backlit handheld remote control, that can be operated with one hand, that incorporates a trackball, full QWERTY keyboard and LED screen to provide easy, intuitive access to volumes of rich video content. The price point of our solution starts at less than $100 giving consumers the most value and content of any product in the category.

video content available on the Internet. The problem is that consumers don’t want to watch videos at computer desks on small screens—they enjoy watching videos on large format televisions in the comfort of a living room or home entertainment center. iGUGU InterneTV gives people the ability to bring the world of Internet-based content to their television through an easy-to-use interface and compact, feature-rich handheld remote control.

CEDN: What products are you showing this year at CES 2011? IC: We’re demonstrating iGUGU InterneTV, which enables consumers to enjoy Internet- and computer-based video content on their big screen televisions using a wireless handheld remote control, and iGUGU Gamecore, which enables computer gamers to play the majority of computer- and Internet-based games on their television using an intuitive wireless game controller. CEDN: How is iGUGU InterneTV different from devices such as Google TV and Apple TV? IC: Unlike all of the competing solutions coolers and shelves with cooling integrated directly into the shelves. We even manufacture our own racks with cooling integrated into the racks, but we’re really not trying to be a rack company. I just had the idea, and we made it happen. CEDN: Why is cooling now just coming about? Has something changed with electronics to essentially have this emerge as a new and increasingly important category in electronics? DL: That is a good question as there’s several aspects to this. First, people used to be proud of that big rack of components with all the flashing lights so they would show it for everyone to see. Now, they want to hide it in a cabinet or closet, put it behind closed doors and at the same time, this restricts airflow and thus the components overheat. Components are also changing because most everything is micro processor based now. Simply put, components are just computers essentially and we all know that computers generate heat. Then add to this a society that wants more toys, more features, more everything but also in a smaller box which again, limits airflow. Also in the home we are seeing more distributed audio, which means more amplification, more heat, and then add to that, video is the latest craze with HD and 3D but all the processing power brings more heat and that is on top of game boxes and media centers, etc., etc., etc.

The BRESSER MID-7 is estimated to retail between $249 to $299 with availability in January or February. For more information, call 888-599-7597 or visit bresser.com/mid7.

For more information, visit www.igugu.com, call 858-427-1450, follow iGUGUUSA on Twitter, stop by CES booth 14043 [Central Hall] or ‘like’ iGUGU USA on Facebook.

CEDN: The industry is inundated with tech gadgets that promise to make life easier or more entertaining. Why do we need a solution like iGUGU InterneTV? IC: Amateur producers, major film studios and television production companies are fueling the exponential growth of CEDN: This is your first year exhibiting at CES. Why this show and why now? DL: CES is simply a great show and it brings a great draw but for us, it’s really a coming out even though we’ve been in business over six years and have been exhibiting at different shows for four or five years now. Our initial market focused more heavily on the CEDIA crowd, the custom market, but now with our current and planned expansion into new markets and our brand gaining more recognition, I simply felt that we were ready for CES and the exposure I’m hoping it brings. CEDN: How has this economy affected Cool Components, and how has it changed the way you all do business? DL: Things have been pretty interesting since the economic downturn where virtually in an instant we went from explosive growth to then just holding on. After the realization set in that it was time to buckle down and the game had changed, we then just focused on our position in the market and building our operations so when things rebounded, we would be well positioned and have excess capacity and I feel strongly that we have accomplished those goals. Now we’re moving forward on many fronts. CEDN: What was the most significant event or series of events affecting your

company in the past year? DL: This year has been interesting where we have expanded into the commercial cooling market and we signed our first large OEM deal. We have also partnered with another big player in the industry and now progressing with a major retailer. Sorry, I can’t reveal the names of a lot of these because we either have NDAs or it’s just a little premature but a lot of good things are happening at Cool Components and this year really will turn out to be a break-out year for us. CEDN: What does the future hold for Cool Components? DL: Well that is another very good question but unfortunately the crystal ball is in the shop! Seriously, though, we will just continue with our strategy of building our brand and focusing on our market position. We learned a lot dealing with a large company with the OEM deal so we’re going to look more toward that market. We’re also going to expand into some other markets, beyond residential and commercial electronics, and also continue growing internationally. We definitely have our work cut out for us but we’re on a great path and have a great team so the prospects for the future are pretty exciting. For more information, visit www.cool components.com or visit booth 21570 in the South Hall Lower Level.


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ANGRY BIRDS FLY INTO 2011 CES WITH GEAR4

Consumer Electronics Daily News ing early adopters.” iisu™ is the de facto standard in gesture recognition middleware (GRM), with more than seven years of research and development behind its creation. Compatible with Adobe Flash, Unity 3D and 3DVIA Virtools development environments, its uses include video game projects as well as many other non-gaming markets including fitness, senior rehabilitation and e-learning. The versatile nature and openness of iisu makes it very compelling for developers interested in multi-platform compatibility (e.g. PC, console, set-top boxes) that allows apps to be released on Windows or Linux. The iisu™ SDK is compatible with most 3D cameras on the market, regardless of the type of underlying technology (structured light, time of flight

and stereoscopic). Developers interested in the early release of Softkinetic’s B2C Partner Program are recommended to apply now at www.softkinetic.net. A full launch of the program kicks off at the Game Developers Conference in San Francisco next month. Softkinetic and Optrima-Namuga will be demonstrating their latest technological advances in private meeting rooms at the 2011 Consumer Electronics Show. For business appointments, contact Sean Karoonian at Softkinetic, s.karoonian @softkinetic.net. For press appointments, contact Wendy Beasley at TriplePoint, wbeasley@triplepointpr.com.

Softkinetic, the leading 3D gesture recognition software provider, recently announced the soft launch of the B2C Content Partner Program, in which developers will be able to purchase a combination of Softkinetic’s iisu™ middleware as well as a consumer 3D camera prototype, and an exclusive training and support program. The B2C Content Partner Program is targeted at game and application developers willing to dive into the new world of gesture-based application, with the opportunity to learn and prototype innovative applications for consumers through

Softkinetic’s training and support offering. Developers can apply immediately online at www.softkinetic.net. “We’re looking for partners with experience in building innovative input applications, such as Wii™, iPhone® and Microsoft Kinect™,” said Michel Tombroff, CEO, Softkinetic. “The consumer market for gesture-based application is in its infancy, and the opportunities are endless for those who are able to build immediate consumer projects. We want to provide the tools and support at a minimum price to the most talented shops out there while diligently support-

Vapor Corp. (Con’t. from p. 1)

customarily marketed tobacco products under the Tobacco Act. Of course, in the event that Congress prefers that the FDA regulate e-cigarettes under the FDCA’s drug/device provisions, it can always so decree,” the Court declared. “We are extremely pleased with this court ruling,” said Kevin Frija, President and CEO of Vapor Corp. “The ruling finally resolves any lingering doubt which has challenged the electronic industry for quite some time now. Vapor Corp. has always been proactive in taking many steps to ensure the responsible marketing of our electronic cigarettes. Vapor Corp. in no way markets its product as smoking cessation devices; we

market our product as an alternative to smoking traditional tobacco cigarettes,” added Frija. “There are over 1 billion smokers in the world today, and recreational tobacco is a 100 billion+/year industry. Vapor Corp. is the industry leader for electronic cigarettes, and we have been working diligently to enter into very visible distribution channels across the United States. With today’s legal victory, we are best positioned among our competitors to quickly capture an even greater market share for our products,” added Frija. About Vapor Corp. Vapor Corp., is a marketer and distributor

of electronic cigarettes, whose brands include Fifty-One, Krave, EZ Smoker, Green Puffer, and Smoke Star brands. Electronic cigarettes are electronic devices that vaporize a liquid solution, which simulate a smoking experience without the burning of tobacco, and as such, no smoke or noxious odor is dispelled from the device. The company currently sells its electronic cigarettes internationally and domestically through distributors, wholesalers and direct to consumers through its websites and direct response television marketing efforts. For more information, please visit http://smoke51.com or www.vapor-corp.com.

electronics devices are expected to be in the more than 800 million homes with broadband connections, and this proliferation of Web-enabled, smarter devices has consumers warming to the concept. For example, to meet the insatiable appetite for entertainment in homes, smarter algorithms in devices like TVs could adjust

programming and advertising to individual tastes, and TVs with Web browsers could host data from connected devices like lighting, thermostats and smart meters. In the kitchen, refrigerators could adjust cooling temperatures based on the volume of items stored, and on the health and well-being front customers could monitor their health

through tools like Internet-connected medical devices, such as a pulse oximeter that can determine if oxygen levels in blood are low and alert health professionals. To learn more, visit the Smarter Products for the Home knowledge center in the new IBM Electronics Virtual Briefing Center, www.tiny.cc/IBMElectronics.

life, 15 laser lumens, a category-leading 5,000:1 native contrast ratio, and the shortest throw ratio of any pico projector on the market. The SHOWWX+ displays large, bright images even in close or cramped environments, such as on the back of an airplane seat, a hallway or even an elevator. The shorter “throw” of SHOWWX+ allows users to project images that are twice as big as images from competing products from the same projection distance. SHOWWX+ offers a simple experience for expanding viewing experiences beyond a palm or pad-sized screen. Users simply connect Apple devices via the included high-quality video component cable and play media

from their own device to instantly project it. They can combine an iPhone with an application such as Netflix and SHOWWX+ to get a big-screen movie experience virtually anywhere. SHOWWX+ is powered by MicroVision’s PicoP® display engine, which uses patented laser-scanning technology to create large, vivid, uniform images that are always in focus, at the highest contrast, in the widest field of view. Unlike other pico projectors, SHOWWX+ does not require complex lenses, focus wheels or color wheels. The architecture of the PicoP display engine not only contributes to the slim size of SHOWWX+―about the same size as an iPhone―it also allows for efficient

power consumption enabling a longer battery life. With MicroVision’s laser-scanning technology, every pixel is the same intensity, creating vivid, saturated colors and brightness that are uniform from the center of the display to the edges. Images never experience color breakup or rainbow artifacts, even in fast-moving video scenes or when the projector or the viewer’s head moves. In addition, laser images are always in focus regardless of variations in projection distance or display surface, making SHOWWX+ ideal for emerging ultramobile applications like iPhone games that use accelerometers and gyroscopes or augmented reality.

“Intelligence” in the Intelligent Mobile Hotspot category. With the MiFi OS, GPS, on-board widgets and application support, the next generation of MiFi will allow any device with a browser to leverage its value-adding applications and widgets. By hosting critical applications on a MiFi, users no longer need to download and install the program on each individual machine, meaning applications like AutoVPN connection, file sharing and streaming video could

greatly improve efficiency for small workgroups. Also, because the MiFi comes with an embedded GPS-chipset, your devices will be able to use programs like local weather and locationbased services. As these 4G networks are rolling out across the world, take the intelligent approach to leveraging the faster speeds, improved reliability and more robust infrastructure. There are multiple 4G mobile broadband solutions to

fit your specific needs, whether it’s a USB modem, embedded in the device or a MiFi Intelligent Mobile Hotspot. Get yourself connected to the mobile 4G networks anywhere―in the home, in the car and on-the-go and you’ll be happy when you’re seamlessly communicating on your next online videoconference or blasting through the next season of your favorite show online. For more information, visit www.nvtl.com.

smoking cession aids, the U.S. Food and Drug Administration lacks the authority to regulate these products under the Federal Food, Drug, and Cosmetic Act (“FDCA”), and has no authority to block the importation of these electronic cigarette products. “Together, Brown and Williamson and the Tobacco Act establish that the FDA cannot regulate customarily marketed tobacco products under the FDCA’s drug/device provisions, that it can regulate tobacco products marketed for therapeutic purposes under those provisions, and that it can regulate IBM (Con’t. from p. 1)

into an “Internet of things,” and soon there will be more than one trillion connected devices. Though the concept of a smart home has been talked about for many years—by 2013, 1.2 billion connected consumer MicroVision (Con’t. from p. 1)

images and video on any surface, casting a 12-inch to 100-inch image depending on lighting conditions. SHOWWX+ works with many other devices as well, anything with video-out or VGA functionality, including mobile phones, notebooks, cameras and camcorders. Now, there’s no more squinting and huddling when mobile device users share content. With a 50 percent brighter display within the same slim size as the awardwinning flagship model, SHOWWX+ is the first laser pico projector to offer a big-screen, movie-length experience in a form factor that easily slips into a shirt pocket. It features two hours of battery Novatel Wireless (Con’t. from p. 52)

existing Wi-Fi enabled devices, just connect to the Novatel Wireless MiFi, and let MiFi provide your onramp to the 4G network. It doesn’t get much easier than that. In addition to simultaneously delivering seamless 4G speeds to multiple devices, the new 4G MiFi will be capable of going beyond pure connectivity to truly highlight the

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Consumer Electronics Daily News TASER (Con’t. from p. 1)

RS: Many people don’t realize that we actually started in the consumer market— our first major tradeshow was in 1995 at CES. Even though 225,000 consumers have bought TASER systems for protection, many consumers are unaware they can own a TASER electronic control device [ECD]. Our mission at TASER is to protect life by producing innovative technologies that make communities safer and more prepared. CEDN: What makes TASER a popular booth to visit at CES? RS: Attendees come by our booth for the opportunity to test-fire a TASER C2™ ECD. Being able to touch, feel and even use a TASER while at the show really allows for customers to better understand why TASERs are an easy-to-use and very safe consumer protection device. This year, people can also learn how we’ve DICOTA (Con’t. from p. 1)

DICOTA develops high-end carry solutions and accessories that protect digital devices such as smartphones, e-readers and personal computers. OSM Group develops and manufactures customized product solutions, mobile accessories, computer bags, promotional items and display phones to some of the world’s leading multimedia and personal health brands. “We are delighted to introduce our latest product range to the market. We are working to deliver OEM quality features that create a look and feel that is consistent with BlackBerry design brand elements, while extending the existing line of BlackBerry device accessories,” explains Jean Pierre Martin, Vice President, DICOTA. “We Softkinetic (Con’t. from p. 104)

About Softkinetic Softkinetic is the leading provider of natural BodyMedia (Con’t. from p. 4)

achieve their goals.” In addition to the new app, BodyMedia will soon introduce the new BodyMedia FIT Armband BW, which utilizes Bluetooth® wireless technology and sends information to users’ fingertips by communicating directly with their mobile devices. Through this new generation technology, users can see their up-to-theminute calorie input vs. output and understand their calorie balance. The integrated Bluetooth App also offers the feature to create a personalized workout based upon users’ caloric, activity or step targets. For BodyMedia FIT Activity Manager users, the BodyMedia FIT Mobile App is available for FREE from the App Store on iPhone and iPod touch or at www.itunes.com/appstore. Android device users can download the app from the market. The BodyMedia FIT Armband BW is available at www.body media.com and Amazon.com. For more information on BodyMedia, please contact Lauren Berg or Caryn Schoenbeck of Skirt PR at

leveraged our innovation in an effort to make our roads safer through the release of our Protector™ product that disables cell phone usage while driving. CEDN: Tell us something about TASER that people would be surprised to know. RS: More than 90 percent of law enforcement agencies in the United States use TASER ECDs—with more than 500,000 systems deployed in public safety. While people may have heard news reports of situations where TASER ECDs were used and people were hurt, they may be surprised to learn that the risk of injury is actually much higher from engaging in sporting activities than from police use of TASER ECDs. It’s unknown to most that TASER ECDs have safely ended over 50,000 potential lethal force encounters, thus saving tens of thousands of lives. CEDN: TASER has had great success in

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law enforcement, how does that translate to the consumer market?

CEDN: What consumer opportunities do you foresee in the future for TASER?

RS: When it comes to protecting yourself and your family, it’s critical to know you have the most reliable and most effective technology available. Most customers choose TASER because they know it’s the same technologies used by the professionals.

RS: We see enormous opportunities to enable families to protect themselves, whether it’s for consumers with our TASER C2 ECD or from dangerous behaviors with our Protector solution. It’s truly rewarding to be involved in bringing technology to market that saves lives and empowers people to feel safer.

CEDN: What caused TASER to become concerned with the issue of distracted driving? RS: Distracted driving is one of the fastest growing dangers in our modern communities. Last year, nearly 6,000 people died and 500,000 were injured in distracted driving incidents. TASER’s core competence is leveraging technology to protect lives—distracted driving is clearly an area where we can be implementing our technology to stop these tragic deaths.

CEDN: What’s your favorite TASER movie scene? RS: The scene from ‘Hannibal’ when they capture one of the most dangerous villains in Hollywood history with our TASER M26™. For more information, contact Audrey Craipain, SHIFT Communications, at acraipain@shiftcomm.com or 415591-8427.

apply our extensive design, product and technological expertise to provide functional, hardware and stylish products for BlackBerry devices and consumers with a sense of style will love the range: our slim, contemporary design and high quality materials promote mobility and ease of use.” DICOTA has maximized the usefulness of their designs with features such as the closing flap with an embedded magnet that ensures a swift and effective shutting action that also shuts down devices to save battery life. “We apply our extensive design, product and technological expertise to provide functional, hardwearing and stylish products for RIM® devices. In our view we will be supplying the market with the highest possible quality product.” Martin says that while the range is

primarily for business professionals and frequent travelers, it will also appeal to those with an eye for fashion and design. “Anyone with a sense of style will love the range: our slim, contemporary design and high quality materials promote mobility and ease of use,” he said. DICOTA’s solutions have been carefully created to cater to a broad spectrum of protective solution needs: from hard covers to holster cases. Throughout, DICOTA designers retain focus on ergonomics, practicality and style. DICOTA is currently exhibiting at the world’s largest consumer technology tradeshow, International CES, at South Hall MP25956. About DICOTA DICOTA is renowned for supreme quality and functionality in protection through

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

interfaces that transform the way people interact with the digital world. Softkinetic enables a fully immersive, transparent and intuitive user experience by providing a 3D

real-time gesture recognition middleware to interactive digital entertainment, consumer electronics, health care and serious games companies. Softkinetic, iisu, and Interface

Is You are trademarks or registered trademarks of Softkinetic S.A. For more information on Softkinetic, please visit www.softkinetic.net.

773-661-0700 or lberg@skirtpr.com or cschoenbeck@skirtpr.com.

TASER (Con’t. from p. 12)

the unit free of cost upon provision of the police report for the incident. The TASER C2 is the easy-to-use, effective option to keeping you and your family safe, putting the control of your safety back in your hands. For more information, contact Audrey Craipain, SHIFT Communications, at acraipain@shiftcomm.com or 415-591-8427.

About BodyMedia, Inc. When your body talks, BodyMedia listens. BodyMedia has been unlocking and deciphering the patterns of the body since 1999. Headquartered in Pittsburgh, Pa., BodyMedia is the pioneer in developing wearable body monitoring systems designed to help people lose weight, improve performance, and live healthier lives. Our patented multi-sensor technology provides comfortable, convenient, continuous body-monitoring that measures physical activity and calories with greater than 90 percent accuracy. At BodyMedia, they are jazzed by the potential of putting this vital information directly into the hands of individuals, empowering them to take charge and improve their lives. No wonder BodyMedia measures success not only in financial milestones, but in the way they’ve changed how over hundreds of thousands of users can take control, stay motivated and reach their health goals. For more information, visit www.bodymedia.com.

TASER is also committed to preventing misuse of its products and ensuring that they are used only for self-defense. As such, the activation of each C2 unit requires passing an identification verification and a quick background check. Finally, should you ever use a C2 in selfdefense and lose it, TASER will replace Ashley International (Con’t. from p. 24)

item purchased is delivered directly to the consumer. “Any website can make money merchandising musical instruments with literally no risk whatsoever.” Growth Is Inevitable Seeking opportunity to partner with Pathway Innovations (Con’t. from p. 61)

designer and manufacturer of HoverCam document cameras and ‘Office Cameras’ used by schools, hospitals and businesses. The cameras are used for live presentations,

carrying solutions for your personal media products. Each DICOTA product is created for a world on the move: for a world that requires perfect protection and deserving no less than first class design. Find out more about DICOTA at www.dicota.com. About OSM Group OSM Group specializes in the design, manufacture and distribution of customized mobile accessories, retail display and premium product solutions for leading brands primarily in the multimedia industry. For more information about OSM Group, please visit .osmglobal.com.

manufactures needing a direct fulfillment solution. Seeking opportunities in South America, Europe, Asia, and the Australian market. Stop by booth 6132/6133 North Hall, call or e-mail Ashley International at 702-558-5004 and at sales@ashley intl.com or visit www.ashleyintl.com. video conferencing, scanning, video recording and student assessment. For more information, call 858-8126358, e-mail contact@thehovercam.com, visit www.thehovercam.com or stop by South Hall booth 35955.


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Consumer Electronics Daily News - Jan. 6, 2011