Issuu on Google+

Saturday, Januar y 8, 2011

HEAD-DIRECT INTRODUCES NEW MUSIC PLAYER AND FULL SIZE HEADPHONES

Executive Officer of HeadDirect Fang Bian talks about the HifiMAN music players and headphone products and how they contribute to the growing consumer electronics market.

Oser Communications Group

HEARTMATH INTRODUCES REVITALIZE YOU! FOR CONSUMER MARKET

IDEAL SALES OFFERS VALUES TO INDEPENDENT ELECTRONICS RETAILERS

By Asher Shtesl, President, Ideal Sales

Las Vegas

VISTAQUEST CORPORATION: A CLEARER VISION

CEDN: Tell our readers a little about

A leader in health technology, HeartMath® LLC is showcasing their full line of personal wellness technology products based on the science of emotions and human performance at booth 3222 in the North Hall of the Las Vegas Convention Center during this year’s

IDEAL SALES is a leading distributor and wholesaler for digital imaging products, based in New York City. We specialize in selling to retailers who benefit from our competitive pricing, on time

Five years ago, VistaQuest Corporation, a digital imaging company specializing in mass market, photo retailers and electronic superstores, quietly stepped into the photo market arena at CES and PMA with a small table and a core staff boasting decades of photo sales experience.

Continued on Page 53

Continued on Page 45

Continued on Page 45

Continued on Page 22

IEEE TO DEMO NEW VISUAL SEARCH & GPS COLLABORATION SYSTEM RESEARCH

JAYMO LAUNCHES PERSONALIZE-IT-YOURSELF CELL PHONE CASES

MB QUART UNVEILS MOST COMPREHENSIVE PRODUCT OFFERING EVER

SIMPLICIKEY LLC JOINS IN THE ELECTRONIC LOCK MARKET MOVEMENT

Jason Pizzillo, President, SimpliciKey, LLC, talks about his company.

The IEEE Communications Society (ComSoc) will highlight Telcordia’s latest multimedia visual search technology and Drakontas’s new real-time, GPS collaboration prototype at booth 36285 located at South Hall 4 within the Las Vegas Convention Center during the 2011 International Consumer Electronics Show (CES) to be held Jan. 6–9 in Las Vegas.

If you want the ability to personalize your phone without having to use or download any software, look no further. Three innovative case options are being introduced at CES. The PixCase™ was developed to keep ease of use and simplicity in mind when

MB Quart has unveiled its most complete product offering in its history. “We understand the importance of the brand’s position in the marketplace, its historical significance and the consumer’s desire for high quality sound,”

Continued on Page 12

Continued on Page 53

Continued on Page 34

Continued on Page 22

A five-minute interview with Ji Shen, Founder and CEO of Pathway Innovations & Technology, Inc., the San Diego, Calif.based manufacturer of the HoverCam, which can be seen in CES South Hall 2nd Floor, booth 35955.

Jan. 6, 2011–iGi® Corp. (North Hall, booth 5037) announces expanded worldwide distribution and advanced feature set for its successful i-Got-Control plug-andplay device that turns an iPhone®, iPod touch® or iPad® into a universal remote

CEDN: Tell our readers about iGUGU. What do you do and what makes iGUGU unique?

On Dec. 7, 2010, Vapor Corp. (OTCBB:VPCO) was delighted to announce a significant victory for the electronic cigarette industry. A U.S. federal appeals court found that as long as electronic cigarettes aren’t marketed as a way to treat or cure a disease, i.e.,

HOVERCAM FOUNDER AIMS I-GOT-CONTROL TURNS IPHONE, IPOD TOUCH, IPAD TO CREATE NEW OFFICE PRODUCT: THE ʻOFFICE-CAMʼ INTO UNIVERSAL REMOTE

Continued on Page 48

Continued on Page 34

CEDN: Tell our readers a little about your company. What’s your main line of business?

IGUGU MOVES THE INTERNET VAPOR CORP CELEBRATES FROM YOUR COMPUTER RULING: FDA LOSES TO YOUR LIVING ROOM E-CIGARETTES APPEAL

Isaac Calderon, President, iGUGU, explains what his company can do for consumers.

Continued on Page 34

Continued on Page 45


GREAT AUDIO MADE AFFORDABLE WITH ETYMOTICʼS IMPROVED MOVING-COIL DRIVER TECHNOLOGY 4

Saturday, Januar y 8, 2011

Etymotic Research, the original inventor of noise-isolating, highfidelity in-ear earphones, showcases the new mc-series of earphones and headsets at CES booth 4018 in the iLounge Pavilion–North Hall. The company is actively seeking distribution partners and authorized dealers. Etymotic’s new Accu·Chamber™ technology applies a patent-pending, response-shaping process that

corrects known defects of moving coil (dynamic) drivers. Etymotic uses an acoustic side branch that redistributes acoustic energy to smooth undesirable response peaks and compensates for the weak high-frequency response that is characteristic of dynamic drivers. The result is excellent sound quality at lower cost. Models in the mc-series are mc5 earphones, a moving-coil

SPECTRUM MUSICAL INSTRUMENTS MAKING BIG MOVES About seven years ago, Spectrum Musical Instruments got its start as an OEM manufacture. At the request of several accounts to develop their own line of MI products, management at Ashley Entertainment Corp, decided to take the plunge and build a brand out of Spectrum. Today, Spectrum Musical Instruments and Ashley Entertainment are once again making big moves.

In addition to selling their products in the traditional retail markets, Spectrum has decided to take advantage of the booming eCommerce market. “The spectrum brand historically has had much more visibility at mass merchants or consumer electronics retailers,” said Robert Settler, National Sales Manager. “Typically we go after a retailer with many storefronts.”

HELPING CONSUMERS HEAR BETTER: LISTENING & COMMUNICATION DEVICES FROM ABLE PLANET By Kevin Semcken, CEO of Able Planet

Each year we are truly honored by the International Consumer Electronics Show with their prestigious design and engineering awards that acknowledge the performance of our patented technologies, and the overall quality of our listening and communications devices. We are proud to offer a large portfolio of premium headphones, microphones and communication devices. Our employees and our outsourcing partners who work daily with Able

Planet, have worked tirelessly over these past five years to bring to the broader consumer electronics market—listening and communication devices that truly make a difference to the consumers who need them most—those who are challenged each day by the routine activities of daily living, like talking on their mobile phone, playing an electronic game with a friend, using a laptop for Internet conference meetings at work, or sitting down to watch television. There is a growing consumer population, of all ages, who are buying

BRYSON INDUSTRIES FOCUSES ON MAKING THE BEST CLEANING PRODUCTS ON MARKET

Why? Sometimes simply dusting your flat and touchscreens with a dry cloth doesn’t cut it. Greasy fingerprints, dirt and overspray from other cleaning products are commonly attracted to screens and monitors. Most screens are made of polycarbonate, which is a type of plastic, not glass, which usually has an anti-reflective coating. Using regular household multisurface or window cleaners which contain ammonia, ethyl alcohol, acetone,

toluene, ethyl acid, methyl chloride or phosphates, or simply using the wrong kind of cloth on this type of surface may permanently damage your equipment.

Who? Bryson Industries, Inc. has formulated many products for specific uses throughout the home. They focus on one thing, manufacturing and marketing the best cleaning products available. By doing only one thing and doing it well, it makes

Consumer Electronics Daily News EVENING EXTRA version of the hf5, Etymotic’s fifth generation in-ear noise-isolating earphones, and the mc3, a 3-button headset + earphones that emulates the hf3 headset + earphones with high definition, balanced-armature drivers. Both hf3 and mc3 headsets are compatible with iPhone™, iPod® and iPad™. An important attribute of all Etymotic in-ear products is high noise isolation. Research confirms that optimal acoustic performance and best noise isolation are achieved when eartips seal the ear canals, and that listeners choose lower (safer) levels when outside sound is blocked. Custom·Fit Upgrade Option Available Continued on Page 53

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH INTERNATIONAL CES

Lee M. Oser

CEO and Editor-in-Chief

Steve Cox Kate Seymour

Senior Associate Publishers

Kim Forrester Lyle Sapp

Associate Publishers

Lorrie Baumann

Editorial Director

Carrie Bui Justyn Dillingham Associate Editors

Valerie Wilson Art Director

Yasmine Brown

Graphic Designer

Now that Spectrum is taking advantage of the .com world, Settler is hoping to bring the storefront right to your computer. “We turned the light on this past holiday season. If you searched the Internet today you would find the product visible online at many of today’s top retailers.” Ashley Entertainment’s new eCommerce division is a direct to consumer fulfillment program. “We have 24 items—digital keyboards, guitars, digital drums and their associated accessories, keyboard stands, drum thrones, etc.—and they’re all on this direct to consumer fulfillment via .com,” said Settler. “The Continued on Page 22

Selene Pinuelas Traffic Manager

Robert Allen Brian Chavez Paul Harris Bill Lolos James Martin Joe Matteson Bill Morris

Account Managers

Enrico Cecchi

European Sales Consumer Electronics Daily News Evening Extra is published by Oser Communications Group ©2011. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy.

listening and communication devices that give them the ability to hear … at home, at school and at work. Consumers are over-exposed to noise that is too loud for too long. At some point that consumer senses they need or want to find the right headphone that will help them enhance their listening experience, preserve the good hearing they now enjoy, and restore some of the sounds and tones they are already struggling to hear. Able Planet technologies deliver all that and more. Our mission at Able Planet each year at CES is to introduce to attendees what’s good, what’s new and what’s coming next. We’d like to introduce you to our latest CES award winners, our 2011 European Consumers Choice Award Winner, and our newest designs for our upcoming Signature Series and Camo Series.

You are also invited to join us in Central Hall, booth 14616, to meet some of our sponsored world-class athletes who help us promote our “i am able campaign’ worldwide, and some of the athletes who are featured on our Signature Series headphones liken two-time National Motocross Champion and twotime X-Games Gold Medalist Ashley Fiolek, NBA superstar Chris “Birdmann” Andersen of the Denver Nuggets, and Professional Short Board Surfing Champion Jesse Heilman. Able Planet with Linx Audio headphones and communication devices are marketed worldwide through Able Planet. The privately held company is headquartered in Wheat Ridge, Colo. For more information, visit www.able planet.com and please come by and see us in the Central Hall, booth 14616.

Bryson highly efficient and effective in producing the best products available. When Bryson found the need for a full size, cost efficient product to clean flat screens, they were able to act without delay. All of their products are made in the USA under one roof in North Carolina. They act quickly to demand and boast an A+ on time rating with all their dealers.

camera and camcorder displays, CDs, DVDs and video games, marine navigation and fishfinders, GPS systems, and much more. They are also launching Bryson Screen Cleaner Wipes at the show this year. A package of 10 microfiber pre-moistened cloths to be used at the office, at home or on-the-go. This package will have a very low price point, which will allow the consumer to try the product without a commitment and also allow dealers to give away a bonus item without hardly any cost added to a major item.

What? They have formulated Bryson Screen Cleaner and included a large, highquality microfiber cloth for specific use on LCD, LED, and plasma TVs, computer monitors, iTouch, iPods, iPad, iPhone, touchscreens of all types, portable game systems, all automotive screens, digital

How? The streak-free formula contains no

Continued on Page 53


ANT+ CES PAVILION LAUNCHING INDUSTRY FIRSTS AT CES 12

Saturday, Januar y 8, 2011

ANT+ Alliance member companies have set a new standard and are launching many industry ‘firsts’ this week at the ANT+ CES Pavilion. Garmin will present their new Chirp product which is built for geocaching enthusiasts and interoperates with the GPSMAP and Dakota line of handheld GPS devices. Garmin is also showcasing their line of fitness watches with the Forerunner 210. This latest addition to the Garmin family of GPS watches interoperates with heart rate sensors, foot pod devices, fitness equipment and weight scales. Also on display will be the newest GPS cycling computer from Garmin, the Edge 800, which features touchscreen technology. This device will interoperate with ANT+ bike speed and cadence sensors, heart rate monitors, bike power sensors and weight scales. Rowers and skiers will soon be able to analyze and share their Concept2 workout data in even more ways through enhanced connectivity with Garmin® and Wahoo fisica applications. New firmware for the Performance Monitor 4 (PM4) allows for second-by-second data to be stored in Garmin® watches and uploaded online for detailed analysis and reporting, or displayed in real-time on an iPhone or iPad with the fisica. Wahoo Fitness adds to its product line with the ANT+ enabled fisica Sensor

Case and built-in sensor key. It has a water and shock resistant case that is ideal for cycling, hiking or a host of other activities. Wahoo focuses on the mobile side of wellness with devices that work on both the iPhone and iPad. The new suite of iMapMy apps from MapmyFITNESS uses the fisica Sensor Key to monitor and track heart rate, power, stride, cadence and other sensor data via iPhone/iPod touch. MapMyFitness is also developing the same functionality with embedded ANT+ for Android OS devices. All three of the iMapMy applications will be working on an iPhone using the fisica. Still within the ANT+ Pavilion, 4iiii is showing a new and innovative training tool that allows runners and cyclists to keep their eyes on the road. The Sportiiii’s is an LED and audio-based adjustable “boom” unit that attaches to virtually any pair of glasses, sunglasses or visor. The unit intuitively displays ANT+ data, on a series of seven multi-coloured LEDs. iMetrikus® has launched an all-new version of its MediCompass® Mobile platform to work with smartphones, such as the iPhone and Android devices. This release now includes functionality to collect and transmit data from personal health monitoring devices—such as blood pressure cuffs, glucose meters, Continued on Page 34

Consumer Electronics Daily News EVENING EXTRA IEEE (Con’t. from p. 1)

These research demonstrations are examples of the latest advanced wireless and wireline communications at the 8th Annual IEEE Consumer Communications & Networking Conference (CCNC), which will be held Jan. 9–12, 2011 at the Planet Hollywood Resort & Casino & Hotel in Las Vegas. Convening on the final day of 2011 CES, IEEE CCNC 2011 was organized to promote the development of technologies that provide anytime, anywhere, on-demand access to entertainment and information. Telcordia visual search technology was designed to enhance the access and viewing of multimedia information (e.g., videos) on a multitude of devices. Compatible with mobile, Web and desktop settings, the Telcordia visual search prototype shows how users can save time, money and bandwidth by using the technology to view video from different perspectives, rapidly determine its value, and only then launch the application. In addition, Drakontas, a New Jersey-based provider of geospatial tools, will offer live demonstrations of its new SMYLE prototype, which allows public safety user groups to easily share locations, text messages, photos and even graphical annotations in realtime collaborative environments. The IEEE ComSoc booth at 2011 CES will also include details on the society’s ongoing package of educational webcasts, webinars, publications and Tutorials Now online programs. Each year, hundreds of

thousands of professionals, academics and government officials attend IEEE ComSoc events to network with experts and exchange ideas, while engaging in the organization’s educational programs designed to strengthen their knowledge of nearly every technological area. In addition, all IEEE CCNC 2011 attendees will have access to more than 300 keynotes, technical and special sessions, business panels, tutorials, and demonstrations developed to specifically showcase the latest technologies, enabling services and applications. Highlighting the agenda will also be the keynote addresses of noted communications authorities such as Dr. Kari Pulli of Nokia, who is leading a team of experts working on the next array of mobile imaging technologies; Dr. Monica Lam, professor of Computer Sciences at Stanford University and co-author of the Dragon book; and Dr. Kiho Kim, Director of the “Future IT Research Center” at the Samsung Advanced Institute of Technology (SAIT) of Samsung Electronics. Attendees of both conferences will also have the opportunity to learn more about the IEEE Wireless Communication Engineering Technologies (IEEE WCET®) Certification Program, which was launched by IEEE ComSoc in 2008 to provide a vendor-neutral method for qualifying the knowledge of individuals in areas ranging from RF engineering to network management. For more information, visit booth 36285 in the LVCC, South Hall 4 or the Society’s website, www.comsoc.org. Additional details for IEEE CCNC 2011 can also be found at www.ieee-ccnc.org.


22

Saturday, Januar y 8, 2011

VistaQuest (Con’t. from p. 1)

Headquartered in Woodland Hills, Calif., the company has quickly expanded with growth spurred by Hamed Hejran, VistaQuest’s CEO and former Vivitar executive, along with Cliff Montgomery, Vice President of Sales and Marketing, and Larry Edwards, Vice President of National Accounts. “Our VistaQuest manufacturers have been quite responsive in assembling digital features to produce private label cameras and video. We have the capability to quickly alter or create features to develop a product for a specific market segment or for a desired purpose,” said Hejran. Sleek, attractive digital cameras with a range of top-of-the-line features, low pricing and remarkable quality have not SimpliciKey (Con’t. from p. 1)

JP: SimpliciKey, LLC is an innovative electronic lock company with a passion for developing products for consumers that help make their lives easier. Our new electronic deadbolt, SimpliciKey™, offers three modes of entry with an award-winning design. Our company can do some really neat things with electronic locks. We’re already thinking ahead for second generation products and other offerings that provide our consumers with greater convenience. CEDN: What would you say makes your company unique?

JP: First, I would say our employees. We have a very diverse team and enjoy sharing ideas. Next, we love talking to potential consumers and learning about the things they would like most in our products. We want their voices to be heard Ashley International (Con’t. from p. 4)

.com program encompasses all classes of trade from mass merchants, CE retailers, department stores and even drug and grocery accounts. We don’t charge anything to pack, pick and ship the item, and the freight is through a third-party via FedEx or via UPS. Because there is no processing charge whatsoever it’s really a norisk, huge reward situation for any account to get into.”

eCommerce By Request When asked how Spectrum got involved in the world of eCommerce, Settler is quick to answer. “The accounts really asked us to do it—it all comes down to efficiency,” he said. “Number one, an account has a really hard time carrying paper on a warehouse full of every manufacture’s inventory. Remember, we’re competing against brands that spend millions on advertising, manufactures with maybe a better-known brand name—so we have to actually offer the retailer and the consumer the highest perceived value and the most efficient way to do business. Our intent is to meet all the needs of the retailer which as one example would be our ability to over-box with a UPS shippable approved carton. There are requirements by UPS and Fed Ex and our boxes meet or exceed those requirements. The account doesn’t have to worry about

Consumer Electronics Daily News EVENING EXTRA

only kept interest consistent within the U.S. marketplace but have also proven successful in Asian markets: Japan, China, Hong Kong and Taiwan. A recently formed European division in France, led by Managing Director Philippe Rousseau, will accelerate plans for propelling VistaQuest further into the global market, touching more than 18 European countries, Russia and those in Africa and the Middle East. VistaQuest’s international brand quest will also include sales and marketing efforts to highlight the Speedo brand of MP3 products as well as Speedo underwater cameras. Digital cameras, video cameras and portable DVD/TV products will constitute the company’s product mix going forward. Hejran expressed high hopes for

success with an additional line of film and photo scanners that can digitize ordinary photos or negatives. “Rousseau’s long-standing and strong relationship with European customers and his capable sales and marketing team are well prepared to move all of our lines for continued growth,” said Hejran. With a price range of $10 to $199, successful entry to each market segment has produced total VistaQuest sales that double digit increases for each of the four years the company has been capturing new accounts. Cliff Montgomery adds that while mass market is a focus for them, he and his team are also working hard to develop the premium-incentive sales market as well as the catalog sales. “We’re realizing that in good or bad economies, profit margins, broad product

lines and ensured quality never go out of style,” he said. “The fact that buyers and sales representatives now come to VistaQuest seeking product … well, that’s the best assurance we can receive. Adding account representatives for South America and Canada are part of our goals for the coming year.” Trajectory into the global market will dominate VistaQuest’s sales and marketing plans for 2011, but Montgomery emphasized their resolve to maintain their consultative approach to ensure collaborative relationships with accounts. “All of us, including Rousseau’s team, have years of experience in the photo world. Our goals always focus on buyer and consumer needs to achieve the best possible outcomes.”

and reflected in our end products. For example, with SimpliciKey locks, we talked to and surveyed well over 10,000 consumers. It was always very important for us to hear what our potential customers were saying, and we’ll continue speaking with them once the product is in the market. It’s partly our job, but quite honestly, we just love people and are passionate about providing them the very best SimpliciKey products and services.

owners can order up to six more, for a total of eight. SimpliciKey is also equipped with a backlit alphanumeric keypad that can accommodate up to 16 user codes. The owner maintains control of all electronic transmissions since they have the power to add and delete keyfobs and codes. We also maintained the traditional keyhole, which is bumpresistant. Moreover, SimpliciKey is constructed of heavy-duty metal and has an award-winning design. There are many other features and services too, like the best warranty and customer service in its class.

of life not being necessary for living, but difficult to imagine living without them once obtained. With that messaging, mothers throughout the country, challenged with managing their careers, their homes, their children’s schedules, etc., came to the forefront. We identified this kind of woman as our primary target, with other targets clearly defined also.

CEDN: Are you introducing any new products?

JP: Yes. The SimpliciKey Remote Control Electronic Deadbolt will make its debut early this year, and we are very excited about it. SimpliciKey deadbolts will feature remote control keyfobs that allow users to operate their deadbolt at ranges 50 feet from the door with secure transmission [128-bit AES encryption]. Two keyfobs come with every lock, and

CEDN: Who are your target end users?

JP: We knew that once we began talking with potential SimpliciKey customers, the target market would quickly emerge. We started by working with one word―convenience. This led us to our motto which speaks to the conveniences

CEDN: What is your outlook in general for this product line?

JP: Electronic door locks are beginning to gain traction among consumers, and we foresee the adoption and acceptance of these products to increase over the next two years. SimpliciKey is thrilled to help lead this movement. For more information, visit the SimpliciKey North Hall booth 3517. You can also contact SimpliciKey at 703-904-5010 or online at www.simplicikey.com.

taking product into inventory, breaking it down and then repacking it for shipment. How many people have to handle that one product to complete the sales process? It’s unbelievable! So we kind of bypass that whole process and offer an alternative option that makes the whole process that much smoother.”

Building The Infrastructure In building the infrastructure to provide customers with the most efficient business practices, Spectrum has invested quite a bit of time and money into its day to day operations. “We moved our facilities to Henderson, Nev., for the sole purpose of being able to do this direct fulfillment program much more efficiently,” said Settler. “All of our product comes in through Long Beach and then sent directly to Henderson where we prepare it for eCommerce. We’ve always had warehouse space but our new space is much more updated and the infrastructure is much greater than it used to be,” he added. The updates in space, staff and infrastructure have helped Ashley management to deal with some of the hurdles of eCommerce. “Each retailer or e-tailer may have different requirements and systems for EDI and processing,” explained Settler. “You’re also shipping APOs, and we deliver product worldwide so the infrastructure has to be there and logistics needs to be right on. Every account has a

different EDI system so it’s a job and a half to muddle through that and get it right. Knowing how to prepare a product to make it easiest and most efficient, overall, for every type of retailer has been quite the task too—everyone’s got a different set of requirements.” Looking Towards The Future Now that their eCommerce division is up and running, there are high expectations for the future. “We are definitely growing,” said Settler. “When we develop a new product we’re always looking to provide the most value possible. From the logistics and manufacturing side we are always trying to be the most efficient for our customers and that’s what this is all about. Over the past few years, eCommerce has become so popular that you have to participate to stay competitive,” explained Settler. “We decided to dive right in. To make

24 items available right away—and not have any hiccups—is a huge undertaking. But, with our new facility and expanded infrastructure we’re able to handle it, and we look forward to building this to really assist the retailers in what they need to facilitate progress and success,” said Settler. “The retail side is where we still sell most of our product but e-tailing has become so popular in recent years that if you’re not participating you’re certainly getting left behind.” Growth Is Inevitable: Seeking opportunity to partner with manufactures needing a direct fulfillment solution. Seeking opportunities in South America, Europe, Asia and the Australian market. Stop by booth 6132/6133 North Hall, call 702-5585004, e-mail sales@ashleyintl.com or go to www.ashleyintl.com.


NAVTEQ DEMOS LOCATION-BASED MOBILE AD SERVICES 34

Saturday, Januar y 8, 2011

If you are strolling the CES floor with smartphones in hand (and who isn’t), watch for location-based mobile ads that invite you to the NAVTEQ booth 36026 in the South Hall Upper Level to cash in

iGUGU (Con’t. from p. 1)

IC: We design and manufacture innovative entertainment technology products that integrate computer and Internetbased content into a home entertainment center. Our InterneTV and Gamecore products move the Internet content from small desktop screens to the living room television, allowing consumers to game and enjoy digital video content easily, intuitively and comfortably.

CEDN: What was the most significant event that affected your company in the past year?

IC: The awareness generated by the launch of Google TV and Apple TV brought to light the concept of placeshifting Internet-based content to the living room television like probably no other entity could have. Reviews of the various competing solutions have surfaced, i-Got-Control (Con’t. from p. 1)

allowing the user to control virtually any infrared device. i-Got-Control®, the world’s easiest iOS universal remote attachment with sales in more than 23 countries is available locally in major retail chains throughout the United States. Boasting an industry-leading database of more than 40,000 IR codes for consumer electronic devices worldwide, the i-Got-Control accessory and its MB Quart (Con’t. from p. 1)

said Ted Henricks, V.P. of Global Sales and Marketing. “MB Quart continues to produce some of the finest-sounding speakers and amplifiers in car and marine entertainment. Our latest introductions include a new “Q” ultra high-end speaker system, a new shallow mount subwoofer for marine applications, and, a complete line-up designed for retailers called Onyx, featuring speakers, subs and amplifiers.” MB Quart offers all levels of performance from the entry level Formula ANT+ (Con’t. from p. 12)

pedometers and weight scales—directly to health management applications and systems from virtually anywhere. HMM out of Germany is launching ‘fitmefit’ which combines social media platforms with health and fitness goals to motivate and engage the ‘normal’ guy. The fitmefit concept features an online community/portal where users can log on and administer their own health data. They also offer a suite of ANT+ compatible health and wellness devices including weight scales, blood pressure

on discounted hospitality offers at nearby venues around Las Vegas. The ads―served within participating apps and platforms―provide a glimpse at how the NAVTEQ LocationPointTM Ad

revealing major limitations in the type of content that these products can stream. iGUGU InterneTV can stream more paid and free content from the Internet than any of the competing products. We’re now able to leverage the visibility generated by our competitors to effectively communicate the differentiation of our product. CEDN: What products are you showing this year at CES 2011?

IC: We’re demonstrating iGUGU InterneTV, which enables consumers to enjoy Internet- and computer-based video content on their big screen televisions using a wireless handheld remote control, and iGUGU Gamecore, which enables computer gamers to play the majority of computer- and Internet-based games on their television using an intuitive wireless game controller.

Consumer Electronics Daily News EVENING EXTRA Network can help developers and publishers monetize their high value content by joining the industry’s most powerful location-based mobile ad network. Open platform NAVTEQ LocationPoint Advertising leverages NAVTEQ’s map and location content and capabilities to pinpoint where consumers are and serves ads when they’re within a specified distance of an

advertised storefront. The locationaware mobile ads include calls to action such as click to call, but they also enable the consumer to click to route―with turn-by-turn or step-by-step directions to the advertised merchant. Because ads are aware of a consumer’s location context, they’re relevant,

different from devices such as Google TV and Apple TV?

easier or more entertaining. Why do we need a solution like iGUGU InterneTV?

IC: Unlike all of the competing solutions that limit consumers to viewing paid content, and a very limited selection of free content, from the Internet, iGUGU InterneTV provides consumers with access to a wide variety of free Internetbased content as well as high-definition content available on the iGUGU servers. In addition, our system utilizes a backlit handheld remote control, that can be operated with one hand, that incorporates a trackball, full QWERTY keyboard and LED screen to provide easy, intuitive access to volumes of rich video content. The price point of our solution starts at less than $100, giving consumers the most value and content of any product in the category.

Continued on Page 48

IC: Amateur producers, major film studios and television production companies are fueling the exponential growth of video content available on the Internet. The problem is that consumers don’t want to watch videos at computer desks on small screens—they enjoy watching videos on large format televisions in the comfort of a living room or home entertainment center. iGUGU InterneTV gives people the ability to bring the world of Internet-based content to their television through an easy-to-use interface and compact, feature-rich handheld remote control.

CEDN: How is iGUGU InterneTV

CEDN: The industry is inundated with tech gadgets that promise to make life

For more information, visit www.igugu.com, call 858-427-1450, follow iGUGUUSA on Twitter, stop by CES booth 14043 [Central Hall] or ‘like’ iGUGU USA on Facebook.

associated iTunes app supports a nearly unlimited number of IR electronics worldwide, making it easy to take control anytime, anywhere. And, with i-GotControl’s easy setup features, users can CONNECT, SELECT and CONTROL their A/V components quickly and hassle-free―with no Wi-Fi network, wires or batteries needed. With advanced features enabling users to easily power on/off all system components with a touch of a single

button or customizing event macros for favorite channels, i-Got-Control’s easy interface allows anyone with little or no technical know-how to program a complete remote within seconds of attaching the IRB1 IR dongle. Using i-Got-Control is simple. Download the free i-Got-Control application via iTunes and connect the compact accessory to an iPhone (OS is 3.0 or higher), iPod touch or iPad. Launch the application and select the

devices to control via pre-defined, user-friendly screens. Last, choose the make and model of the IR devices and save the settings. i-Got-Control is now available at participating Bed Bath & Beyond stores, Radio Shack, Airport Wireless and other fine retailers. And, with a retail price of only $59.95, i-Got-Control makes it simple to take control anywhere, anytime. For more information, please visit www.i-got-it.com or call 805-277-9675.

Series, Onyx, Premium, up through Q. MB Quart is poised to be the speaker of choice for dealers and consumers. Complementing these speaker systems is a stable of amplifiers and subwoofers for the automobile and boat owner. MB Quart has a very strong marine audio segment. Offering a 6.5-inch coaxial, a 6-inch x 9-inch three-way, two subwoofers and three amplifiers, this marine product is all designed to meet the industry standards for weather and sea minimums. The company plans on providing more marine products in 2011. In addition to mobile entertainment,

MB Quart is enjoying success in the hospitality and home AV markets with their vanishing TV Mirror and waterproof television product. “The consumer marketplace recognizes the MB Quart brand,” continued Henricks. “We have approached the high-end luxury hotel market and recreational market with the same dedication to quality that MB Quart represents. Now, whether it is in the car, on the boat, or in the hospitality industry, the name MB Quart is synonymous with quality and high performance.” MB Quart is showing in the Las Vegas Hilton central tower suite 2935.

About Maxxsonics USA, Inc. Established in 2001, Maxxsonics USA Inc is a leading manufacturer of home and car audio products. Parent company of MB Quart, Hifonics, Crunch, and Autotek, Maxxsonics USA offers a complete line of car audio products including amplifiers, speakers and subwoofers. For the home, Maxxsonics offers the award-winning Hidden Reflections Mirror TV series. Maxxsonics serves customers in more than 50 countries worldwide. See all of our products at the www.maxxsonics.com website.

monitors, heart rate sensors as well as ANT-enabled pedometers. Peaksware develops software systems to help motivated individuals and professionals achieve health, fitness and peak performance. Their unrivalled history of technology leadership in physiological monitoring and continually leads the industry with exciting software ingenuity and increasingly expansive hardware compatibility. The Fatigue Science ReadiBand by Archinoetics is an easy to use, wristworn device that measures day-to-day sleep quality, quantity and timing. In

trials with the Vancouver Canucks NHL hockey team, the ReadiBand™ relies upon the measurement and analysis of wrist movements to detect and characterize sleep/wake periods and is highly accurate. A recent study showed that the ReadiBand™, coupled with patented classification algorithms, assessed sleep virtually as well as a sleep lab polysomnography (93 percent accurate). Dayton Industrial Co. Ltd is a founding member and preferred manufacturer of the ANT+ Alliance specializing in micro-electronics products. This progressive company is showcasing products

and technology from some of the most recognized names in the sport and fitness industries including Trek, Specialized, CycleOps, PowerTap and O-Synce. Dayton is noted for utilizing innovative, yet proven technology and continuous total quality improvement to revolutionize business strategy and operations. “These companies are truly leading the shift in how consumers access physiological data,” said Rod Morris, Director of ANT Wireless. “Integrating the best technology with intuitive, low-cost products will definitely drive positive consumer choice.”


Consumer Electronics Daily News EVENING EXTRA Vapor Corp. (Con’t. from p. 1)

smoking cession aids, the U.S. Food and Drug Administration lacks the authority to regulate these products under the Federal Food, Drug, and Cosmetic Act (“FDCA”), and has no authority to block the importation of these electronic cigarette products. “Together, Brown and Williamson and the Tobacco Act establish that the FDA cannot regulate customarily marketed tobacco products under the FDCA’s drug/device provisions, that it can regulate tobacco products marketed for therapeutic purposes under those provisions, and that it can regulate

HeartMath (Con’t. from p. 1)

Consumer Electronics Show (CES). Given the stress inherent in the world’s largest consumer technology show, this could be the most popular booth at 2011 CES. This week, HeartMath is introducing Revitalize You!TM—previously only available to the corporate customers— the program is now available for the consumer market. Revitalize You! is an elearning program that trains one to respond differently to the stressful situations found at work and in everyday activities. A self-paced five-week program, Revitalize You! combines HeartMath’s award-winning emWave® technology with their highly effective techniques for managing stress and building resilience. Since early 2010 the program has received excellent reviews from the company’s corporate clients. Employees who completed the five-week course reported Ideal Sales (Con’t. from p. 1)

shipping and after sales support. Our focus is to increase our customers’ sales profitability which would also enable us to grow with our customers. We use our buying power to bring incredible values to the

customarily marketed tobacco products under the Tobacco Act. Of course, in the event that Congress prefers that the FDA regulate e-cigarettes under the FDCA’s drug/device provisions, it can always so decree,” the Court declared. “We are extremely pleased with this court ruling,” said Kevin Frija, President and CEO of Vapor Corp. “The ruling finally resolves any lingering doubt which has challenged the electronic industry for quite some time now. Vapor Corp. has always been proactive in taking many steps to ensure the responsible marketing of our electronic cigarettes. Vapor Corp. in no way markets its product as smoking cessation devices; we

Saturday, Januar y 8, 2011

45

market our product as an alternative to smoking traditional tobacco cigarettes,” added Frija. “There are over 1 billion smokers in the world today, and recreational tobacco is a 100 billion+/year industry. Vapor Corp. is the industry leader for electronic cigarettes, and we have been working diligently to enter into very visible distribution channels across the United States. With today’s legal victory, we are best positioned among our competitors to quickly capture an even greater market share for our products,” added Frija.

of electronic cigarettes, whose brands include Fifty-One, Krave, EZ Smoker, Green Puffer, and Smoke Star brands. Electronic cigarettes are electronic devices that vaporize a liquid solution, which simulate a smoking experience without the burning of tobacco, and as such, no smoke or noxious odor is dispelled from the device. The company currently sells its electronic cigarettes internationally and domestically through distributors, wholesalers and direct to consumers through its websites and direct response television marketing efforts. For more information, please visit http://smoke51.com or www.vapor-corp.com.

an increase in energy, as well as a decrease in anger, depression and anxiety. They also found it easier to sleep at night, enabling them to enjoy life more. Based on nearly 20 years of research, Revitalize You! blends e-learning with the emWave Personal Stress Reliever. This effective combination trains the user to respond differently to stress while increasing energy and improving sleep. Documented results include: • An increase in energy and focus while reducing stress and fatigue. • Removing the drama from the work environment. • Enabling users to handle stressful situations with ease. • Employees were less reactive to frustration. • Enhancing one’s ability to think clearly and make better decisions.

• Video instruction from HeartMath CEO Bruce Cryer. • Five online, self-paced sessions teaching HeartMath tools and techniques. • A study guide and weekly practice to lock in the lessons. • Online support and e-mail coaching. • Includes the award-winning emWave Personal Stress Reliever®.

HealthMath’s Revitalize You! program features:

Previous winner of the prestigious Last Gadget Standing People’s Choice Award, HeartMath’s personal stress relief products help people identify their stressors and then deploy highly focused, specialized techniques designed to release them. Through a biophysical process known as coherence—a physical state that emWave technology helps users attain—the heart, brain and nervous system operate in harmony and efficiency. As a result, individuals experience reduced stress, producing in the process an overall improvement in focus, energy and resilience.

Based in Boulder Creek, Calif., HeartMath LLC (www.heartmath.com) is a cutting edge performance company providing a range of unique services and programs, products and technology to improve health and well-being, while dramatically reducing stress and boosting performance and productivity. HeartMath clinical studies demonstrate the critical link between emotions, heart function and cognitive performance. HeartMath studies have been published in numerous peer-reviewed journals such as American Journal of Cardiology, Stress Medicine, Preventive Cardiology and the Journal of the American College of Cardiology. Organizational clients include Stanford Business School, Blue Cross Blue Shield, Kaiser Permanente, Duke Medical Center, NASA, the Veterans Administration, as well as dozens of school systems and thousands of health professionals around the world.

independent consumer photographic and electronics retailer. Buy with Ideal Sales and see why so many customers trust us with their photographic and electronics needs. We are well known for excellent knowledge of the products we carry and are in a good position to properly

advise our clients. If you are looking for a particular product which we currently don’t carry, please let us know and we can use our excellent contacts in the industry to source the products for you. Contact us to experience the ultimate combination of service, support and the best prices for the world’s best brands

and products. For more information, contact us at 718-782-3017, e-mail us at info@ideal salesusa.com or stop by booth 35165, South Hall.

About Vapor Corp. Vapor Corp., is a marketer and distributor

With Regards, Ideal Sales


48

Saturday, Januar y 8, 2011

Pathway Innovations (Con’t. from p. 1)

CEDN: What does your company do?

JS: We design and manufacture cameras for scanning, presentation and video conferencing, called the HoverCam.

CEDN: What makes your product unique?

JS: Our product is a new type of digital camera for the office. They are all-in-one devices for scanning, presentation and video conferencing that help business professionals and educators communicate more effectively. We are creating a new category of office product we call the ‘OfficeCam.’ The HoverCam is not a simple webcam for the office, but a powerful and essential tool for all digital imaging needs in the office. Traditionally, only educators are familiar with something called the Document Camera. We are incorporating the document camera functionalities into a highly compact device, which can fit into briefcases and even a pocket, so that it is truly convenient and useful for every office worker. CEDN: Why do consumers or professional users need OfficeCam?

JS: First there is the scanner, the all-inone MFCs are bulky, slow and inconvenient. When you need to scan an invoice, capture a note, you want a device that is right next to the keyboard at all times and only a click away. That is convenience that our HoverCam Office Camera can offer, given its highly compact form factor. As another example, a lot of us are receiving contracts or forms in PDF, and asked to sign and fax back. Today, this is a print-sign-scan-email four-step process. We were wasting a lot of paper just for the purpose of signing. With the OfficeCam, you can capture a signature digitally, sign, and email back in a single step.

Secondly, video is playing an increasingly vital role in inter-office communication.

Seeing each other on a webcam is great, but I’d say communicating your ideas, such as a design sketch, or a marketing concept, a software UI, or product demo, is more important than just seeing the other person. An OfficeCam give users the ability for HD video conferencing and a shared whiteboard. You can even annotate right on top of the video. You can also directly project video onto a whiteboard in a conference room. I believe OfficeCam can play an important and essential role like a mouse and a keyboard in the digital age office.

CEDN: What new models are you announcing this year at CES?

JS: At CES, we are breaking grounds with two new product models, the HoverCam Neo and the HoverCam Mini. The Neo comes with 3, 5, and 9 megapixel lenses, weighs 1.5 pounds, fits into any briefcase, and can complement any desktop. It can output or record 1080p full motion HD video, and capture 400ppi high-resolution images of documents.

The Mini is a pocket-sized accessory with 3 megapixel lens, which can be used for scanning notes or receipts of arbitrary shape, designed with the mobile professionals in mind. All HoverCam models come with built-in free companion software for both PC and Mac, which can be installed automatically when a user plugs their HoverCam into a USB port.

About Pathway Innovations and Technologies, Inc. Pathway Innovations and Technology, Inc., based in San Diego, Calif., is the designer and manufacturer of HoverCam document cameras and ‘Office Cameras’ used by schools, hospitals and businesses. The cameras are used for live presentations, video conferencing, scanning, video recording and student assessment. For more information, call 858-8126358, e-mail contact@thehovercam.com, visit www.thehovercam.com or stop by booth 35955, South Hall.

HOW LOUD ARE AMERICAN BASS PRODUCTS? 179.7 DB

Consumer Electronics Daily News EVENING EXTRA

By President Bob Ahuja and the American Bass Family

We would like to take this opportunity to familiarize you with our company, American Bass. American Bass is a manufacturer of high-quality car audio equipment and components. Established in 1991, American Bass has grown to become the holder of various world records set in dB Drag, USACi, and MECA. In 2003, we won the dB Drag Extreme Cup with ONE subwoofer and 8 VFL.150.1 amps. We have been featured on MTV’s hit show “Pimp My Ride,” and you can find us monthly in Performance Auto and Sound Magazine. American Bass manufactures various car audio products, such as subwoofers, amplifiers, enclosures and installation accessories. Our first class VFL amplifiers set a new company record of 179.7 dB

thanks to Scott Van Riper. American Bass has claimed many other titles worldwide in the competition circuit. Each year you can depend on American Bass to provide a new product while consistently staying ahead of the competition. Our newest amplifier is the brutal 12,000 Watt VFL 1100.1. This amplifier has linking abilities, allowing you to pair it with another VFL 1100.1 for some serious power. Weighing in at 65 pounds and measuring 3 feet in length, this amplifier is nothing short of amazing. Come visit us out in the North Hall at booth 832 so we can show you our highly developed products. If you have any questions or concerns, don’t hesitate to contact us. We prioritize customer service and support along with our excellent product line. The very product line that leaves you questioning: Just How Loud Is American Bass?

Wacom® Technology Corporation, the creator of Bamboo™, and Flying Rhinoceros®, the creator of Fraboom, on Dec. 15, 2010, announced a partnership that will enhance the Fraboom Online Children’s Museum with a hands-on experience, using the Bamboo Pen and Touch tablet. Instead of using a mouse to participate in Fraboom’s live online classes, cartoons and games, Bamboo puts an interactive pen into your child’s hand, simulating real pen-on-paper drawing. The Bamboo pen and touch experience gives children the opportunity to use the skills they learn in Fraboom to enhance their art skills and other everyday activities. Demonstrations and information of Fraboom and the Bamboo tablet are available at http://wacom.com/fraboom. Fraboom, the world’s first live, interactive online children’s museum, combines the power of an educational television network, a problem solving online game universe, a rich media ebook library and a truly unique way to inspire kids by connecting them with engaging LIVE teachers. Children may attend real-time classes, play games, watch cartoons, and participate in activities meant to entertain while stimulating the mind. Everything in the Fraboom Online Museum is designed to educate. Children may not realize they are learning,

but if they are playing in Fraboom, they are experiencing fun educational content. “Having the Bamboo pen was great because it was actually like writing. It was like using a real pen or marker or crayon. It was fun to watch my kids begin to move their hands using the motions to put simple shapes together and create an intricate picture. The live online teacher taught them how to draw step by step. Fraboom plus Bamboo is a new kind of kids educational entertainment system,” said Andrew Orlando, a Portland-area father of four. Fraboom’s content blends education and entertainment and gives parents the confidence that their kids’ time online is fun and informative. Fraboom’s live educators are trained to encourage learning and the live classes provide children with an interactive environment that inspires out of the box, creative thinking. “Bamboo’s pen and multi-touch input gives children a natural and intuitive way to interact with Fraboom for an educational experience that is engaging and fun,” said Dennis Hoff, Senior Product Manager at Wacom Technology Services, Corp. “For kids living the digital lifestyle, Bamboo and Fraboom opens up an entire new world of exploration and discovery.” More information about these products is available at http://wacom.com/fraboom.

FLYING RHINOCEROS AND WACOM MAKE EDUCATION FUN FOR GADGET-SAVVY KIDS

NAVTEQ (Con’t. from p. 34)

engaging for consumers and garner higher click-through rates, providing advertisers with better return on investment. NAVTEQ LocationPoint is unique in that ads do not take users out of the app experience or follow a one-size-fits-all format. Creators of apps can maintain control of the look and feel, the format, and even the level at which ads are integrated, thus becoming an

integral part of the app experience developers want to provide their users. Location-aware mobile advertising provides a way for publishers to better monetize their content with a higher value ad unit without jeopardizing the consumer experience,” said Christopher Rothey, Vice President, Advertising for NAVTEQ. “Research shows that consumers find location-targeted ads much more relevant and acceptable than non-targeted ads.”


Saturday, Januar y 8, 2011

Consumer Electronics Daily News EVENING EXTRA Head-Direct (Con’t. from p. 1)

your company. What’s your main line of business?

FB: Head-Direct Corporation is a manufacturer concentrating on hi-grade portable audio products, such as headphones, headphone amplifiers and portable music players. Our business is very internationalized: Our R&D and manufacturing part is located in China. Most of our marketing and sales are in the United States, Japan and Europe.

CEDN: What would you say makes your company unique?

FB: Just like our trademark HifiMAN, all of the Head-Direct employees are hifi fans. We are making portable products, but our standard is at the high-end audio level. CEDN: What was your program last year?

FB: We concentrated on new product projects and made a very important achievement: HifiMAN HM-602 portable music player and HE-6 full size headphones.

CEDN: What was the most significant event or series of events affecting your company in the past year? FB: We announced the HifiMAN HM602 Hi-Fi portable music player in May of 2010.

CEDN: Describe your current marketing strategy.

FB: Currently our strategy is to concentrate on the headphone and hi-fi market. This is a small and unique market. People from the headphone community are relatively young. They are very easy to get to understand new concepts and accept new products. Because we are new and our product style sometimes is very alternative, the headphone community is a very Jaymo (Con’t. from p. 1)

personalizing a cell phone. Use the enclosed template to trace around a favorite photo, place it behind the scratch-resistant, glare-resistant polycarbonate and voila! The case now becomes a picture frame, pure and simple. Made to look like a real picture frame, the “frame” is constructed of a durable, shock absorbing black vinyl. The PixCase will not only allow anyone to show off a latest vacation photo; it will also protect the phone from dents, dings and scratches. Another spin on personalizing a phone case is the PIYCase (PersonalizeIt-Yourself) and the SpiritCase™. Twenty-six backgrounds and 100 letters and symbols are included with every PIY and Spirit case purchase. Again, using Etymotic (Con’t. from p. 4)

For All Etymotic Earphone And Headset Products Etymotic’s Custom·Fit program, already highly successful in the U.K., officially

important market for us.

CEDN: What do you anticipate to be your greatest challenge in the year ahead?

FB: In 2011 we wish to enter the mainstream consumer electronic market.

CEDN: Are you introducing any new products?

FB: Our most important product is HifiMAN HM-602 and HM-601, the affordable hi-fi grade portable music players. These players provide hi-fi grade sound quality because it has a built-in headphone amplifier and a high-end DA convertor.

Another very interesting product is the HifiMAN HE-6 planar driver full-size headphones, a unique design providing electrostatic headphone-level sound quality.

CEDN: Where is your current product emphasis?

FB: Sound quality is the most important point. We are trying our best to make the best sound quality in our product category. CEDN: What products do you see as being hottest this year?

FB: The HifiMAN HM-602 and HM601 portable music player will be the hottest product this year. Most portable music players cannot provide good enough sound quality to let people hear how good of a sound the lossless music format provides. Lossless music format is becoming more and more important because Internet downloading speed is very fast now. Because of this, people will need HM-602.

ideas; 2. Realize ideas by strong R&D ability; 3. Put everything together and make a product in a cost-effective and reliable way.

headphones. We wish more people knew about the HifiMAN brand, and hope that more media outlets will report our product and company.

FB: Most mainstream consumer electronics manufacturers don’t even think about making their product sound better. On the other hand, a lot of hi-fi audio builders are not able to make their cost down to the mainstream consumer market level. We have a strong background of adding high-end audio elements into consumer products. HifiMAN portable music players are good examples of using high-end audio technology to make the portable music player a typical consumer electronics product.

FB: We wish the economy in 2011 will become better so that we will have more sales. We believe that hi-fi grade portable music players will become an important trend in the near future. Lossless and high bit [such as 24bit 96 khz FLAC format] music downloading will become more and more important because current Internet speed is so fast that the music file size will not be a bottleneck for customers.

CEDN: Compare the position of your products and their technology against the current market.

CEDN: What is the nature of your distribution?

FB: We have a small international distribution network; however, we do need to set up a good distribution system to make our product available to more customers. CEDN: How do you handle sales?

FB: We have a retail Web store. We also have several dealers in more than 20 countries. CEDN: Who are your target end users?

FB: Our most important end users are customers from the headphone community. In addition, we are also trying to get into the mainstream consumer electronics market.

CEDN: What distinguishes your products from the competition?

CEDN: Tell our readers about your trade show objectives, plans, products, promotions, etc.

one of the enclosed templates, add any combination of letters and symbols, and a dash of creativity to create a design that is one of a kind. Use the PIY case for an unusual name, a nickname like no other, or as a way to show your school pride. Personalized cell phone cases are the latest addition to the line of personalized products patented by Jaymo, a division of Cottage Mills LLC. After nearly 15 years creating products for the craft and hobby industry, this exciting opportunity is moving the company forward into new markets. Because personalization is popular for everyone, the target audience for this product ranges from the tween to the baby boomer. Soon available online and in stores, the phone cases range from $23.99 to $26.99 depending on the model, making the Jaymo cases one of

the most affordable on the market. PIY and Spirit backgrounds will soon be available to case owners at no charge on the Jaymo website. There, anyone will be able to click and drag designs onto the on-screen template and print them out on an inkjet color printer. Again, no need for refills, no need for reorders, just your printer and your own paper. The cases are produced for the following products: iTouch 3G, iPhone 3G, 3Gs, 4G, iPad, Blackberry Curve 8300, 8900, Blackberry Bold 9000, Blackberry Storm 9500, Blackberry Tour 9630 and Blackberry Torch 9800. Also included with every purchase is a bonus screen guard. To see the latest innovation in cell phone case design, visit the Jaymo booth at CES South 26115 or check out the website at www.jaymo.co.

launched in the U.S. in July 2010. Option is an upgrade over the wide selection of ACCU·™ eartips included with all Etymotic products. The Custom·Fit option MicroPro series, hf-series, mc-series and etyBLU2 Bluetooth® headset owners with

personalized molds that are exact replicas of their ears. Customization assures all-day wearing comfort and delivers high noise isolation and consistent sound quality. Chicago-based Etymotic Research designs and manufactures products that

FB: We never make a product that we don’t like. A typical way that we do a new product project is: 1. Get foreseeable

53

FB: We will concentrate on promoting our new products, the HifiMAN music players and HE-6 planar driver

CEDN: How do you see the next year in terms of economy, sales, technology and product evolution?

CEDN: What is your outlook in general for this product line?

FB: Currently our product line includes portable music players, in-ear headphones, full size headphones and headphone amplifiers. We will finish and release entry-level and mid-level portable music players in 2011. At the same time, we will make better headphone products for headphone community customers. CEDN: Please assess the marketplace as it relates to your product line.

FB: Hi-fi audio and proaudio: full size headphones and headphone amplifiers. Portable audio: portable music players and in-ear headphones. CEDN: To what do you attribute your company’s success?

FB: Original ideas, high-level R&D team and hard work.

For more information, e-mail head.direct@gmail.com, visit www.headdirect.com and www.hifiman.cn or stop by booth South 1 22134. Bryson (Con’t. from p. 4)

alcohol, ammonia, or phosphates while remaining 100 percent static-free. The formula is also non-toxic, non-flammable, non-corrosive, biodegradable, and Phbalanced. Better yet, Bryson Screen Cleaner is packaged in a full 16-ounce spray bottle with a high quality 16 x 16 inch microfiber cloth in a clamshell case. They believe the larger bottle will encourage the consumer to keep screens clean more often rather than using a small, very expensive bottle sparingly. Each unit has the potential to support up to a 70 percent profit margin for the retailer while giving the consumer three times the value for the same price! That’s what you call a win–win–win scenario. Visit Bryson during CES at booth 25400 in the South Hall Lower Level. measure, improve and protect hearing. After more than 27 years, Etymotic remains the world leader in high-fidelity, noise-isolating, in-ear technology. To learn more about Etymotic Research, visit www.etymotic.com.



Consumer Electronics Daily News EVENING EXTRA - Jan. 8, 2011