VISUAL IDENTITY FOR RUNSA WEEK 2011
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The Idea behind the Logo: The Goal of this identity creation project was to create a befitting but simple logo for the Students’s association week of the Redeemer’s University, Nigeria. We aimed at creating a typographic logo that depicted the theme: THE RENAISSANCE:THE REGRETS We settled for using the First Letters of Both Words since they were common to both, and put them side by side as seeming opposites, THE RENAISSANCE “R” was then glossily depicted and THE REGRETS “R” made to look like it was melting or dripping with Paint. THE RENAISSANCE “R” was made to face the left so as to show a deviation from the current Norm while THE REGRETS “R” was made to face the Right to show Conformity. In brief this logo preaches non-conformity and encourages standing out.
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