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Education Foundation Diploma in Art and Design (Merit) Currently studying Furniture and Product design 1st year at Nottingham Trent University

Skills Photoshop, Illustrator, Auto Cad, Solid works

Experience 2 years Running/Waiting /bar work at Pub/Restaurant run by Jay and Antony Worrall Thompson Table Waiting at Henley Regatta, for 2 years running Work experience at CERN (Switzerland) Photography and Editing Work for Bulldog Gear

Achievements/ Interests Can ride a Unicycle Can solve Rubix cube in under 2 minutes Card magic (I have performed a card trick on the BBC TV) Photography Gymnastics and Trampolining Skating


Scissor Scales The brief was to design a set of scales for Joseph Joseph.


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Scissor Scales The scissor scales are a functional set of scales that fold away to a compact size for easy storage

7 high pressure sensors

LCD display

Capacity: 5kg Power supply: 1 x 3v battery Overload indicated: “EEEE� Auto shut off when product folds away sensors connect through wires integrated in the plastic

Touch sensitive buttons Zero resets + adds Scales wieghs: gms, fl. ozs and mls materials: Plastic, Rubber sensors, Wire, LCD display.

ZERO

UNIT

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Scissor Scales A compact foldout scale brought to you by Joseph Joseph

SHOP NOW

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New Fold Away

Scissor Scales A recipe for success from Joseph Joseph

£40

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SH

OP

NO

W

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The Spider Table


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Initial inspiration came from the Donkey Penguin and the use of storage

Repetition and symmetry became a key feature. At this point my direction switched to a table rather than storage

Incorporating movable pieces to them combine them with graphical intricate shapes seemed to change the direction further

Providing depth added interest and another dimension to the project

Concluding with layering and pattern finishes off the development section

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My own interpretation of what was needed in my project

Using Nature in my work. Biomimicry was the forefront of my design and the direction that the project ended up at

Words used to define Tom Faulkner as a designer and a company. These words need to be emulated in my final product

Thinking of best material. Using a mixture of the brand as well as my own idea’s produced either a metallic or wooden product

The spider web was a key proccess in the development of the project

Tom Faulkner table provided a clean quirky product to take inspiration from

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Final Development of my AutoCad producing a spider inspired coffee table

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Advertising Project

Most sunglasses are manufactured by a single company, named Luxottica. The Italian company makes frames and sunglasses for an substancial list of brands and stores so is in complete control of the market


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Open your eyes to whats really going on

LUXO T

TICA

The sunglass market is been dominated by one company

Oakley VS Ray Ban Ban

NO

HELL

S

Luxottica vs Luxottica

TAKEN OVER BY LUXOTTICA IN 1999

Initial designs lead me to looking into big companies that are unethical and are cheating the system

Followed by the ex-partnership between that of Shell and Lego and how controversial that was

Came across Luxottica, direction of project completely changed

Lots of different aspects to pick up on the company. Then the project needed some refinement

Ended up playing with words and names, example above shows “cornering the market� etc

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= ALL COMPANIES OWNED BY LUXOTTICA

HOW WOULD YOU COMPETE AGAINST A BOARD LIKE THIS?

= ALL COMPANIES OWNED BY LUXOTTICA

IT’S BY NO CHANCE THAT THE SUNGLASS MAKET HAS BEEN COMPLETELY DOMINATED

HOW WOULD YOU COMPETE AGAINST A BOARD LIKE THIS? YOUR MOVE

YOUR MOVE

Luxottica was the route that was chosen.

Following on from this it was playing around with different graphics and heading to see what worked and what didn't

Taking influence from multiple sources such as war posters and campaigns to see what worked best

The challenge was to see if people could work out what a “Monopoly” in business is without spelling out

This should then inform the viewer and make them think about what they are actually buying into

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The Final outcome aimed to make people work out the Monopoly of the sunglasses market. But it can only be done when it takes that extra second of time to work out

Luxottica makes sunglasses for these

A monopoly is characterized by an absence of competition, which often results in high prices and inferior products.

Most sunglasses are manufactured by a single company, named Luxottica. The Italian company makes frames and sunglasses for an substancial list of brands and stores, including:

A MONOPOLY IS ILLEGAL, HOW ARE LUXOTTICA GETTING AWAY WITH THIS?

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Aim of the in situ board was to show the irony of the people hiding behind their glass wear yet Luxottica is a hidden company. By adding my in situ in the background of the images it just plays with how the company is hiding everything.

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Isokon Donkey Project


9mm Ply

Inside shelves set 5mm back

Housing Joints

35ยบ

439mm

412mm

488mm

Domino Joints

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Legs are different lengths to give 35ยบ angle on the donkey

Edges have a slight radii to soften the donkey

Hidden housing joints for seamless finish

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A5, A4 books and magazines storage in the front

A3 and Laptop space in the back

Removable top piece for storage and a flat surface

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The New Isokon Penguin Donkey A modern twist on a classic piece of design

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Project update  

02/12/2016 update