Improve Your Free Surveys Tools Response Rate 10 Ways The success of any online survey software and online survey rests on the response of the survey conductor’s target respondents. Any survey wouldn’t be fully operational with the respondents’ participation. They make or break the survey. Not only that, it is on their hands as to what kind of results the survey’s going to gather and how valuable they’re going to be.So in order to make sure that respondents’ participate and give out correct information, let’s look at factors we can do to help ensure desired response rate possible. 1. Create your survey from the viewpoint of the participant. There is no better way to help response rate than to have a well-designed, respondent-friendly survey. 2. Get rid of "nice-to-know" questions. These questions may give interesting information but will certainly not drive any decision or action. This shows respect for participant's time. 3. Prepare the participant. Communicate clearly and succinctly the purpose of the survey, how long you expect it to take them, how the information will be used, and that you plan to follow up with those from whom you don't hear. 4. Recognize your market. Clearly identify your target audience and take the time to understand how best to obtain information from them. 5. Personalize your survey invites. Use customized invites sent from someone the participant recognizes and respects. 6. Have a live person at the other end of your survey. Have all replies to email invitations head to a live person who can respond immediately to any questions or concerns. 7. Put your most important questions first. Go directly to the focus of your survey if you want to get hold of the respondent's awareness. Never start with a group of questions about the respondent (demographics): this is a big turn off. 8. Use multiple reminders. Follow up repeatedly with individuals who won't respond, as necessary. This shows the respondent that their involvement is important. 9. Use sampling, when suitable. Sampling shows respect for participants' time. If you can get the same information from 250 responses as from 500 then you owe it to the respondents to do so. 10. Finally, follow up on the data you obtain and share the results with participants. When you are truly take action on the results of the survey, it shows through in the questions themselves. Communicating the survey's results and what was done to the survey target audience will boost participation in upcoming surveys.
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Published on Jan 8, 2013
The success of any online survey software and online survey rests on the response of the survey conductor’s target respondents.