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SINCE 1938

Blending contemporary elegance with understated luxury, Oroton remains one of the most talked about brands in Australian fashion today, complete with innovative collections that are rivalled only by the history of the brand itself. Founded in 1938, pioneering businessman Boyd Lane rapidly established himself at the forefront of his field importing and wholesaling quality textiles from Europe, including ladies handbag frames from a supplier in Belgium, one of which arrived with a sample material that would eventually play a pivotal part in the future rise of Boyd’s company: mesh. Curious to discover other designs that could potentially be crafted from the metal material, Boyd travelled to a West German factory where it was revealed everything from coin purses to wallets could be produced, in addition to spectacle cases, card holders and more. In his quest of refining the trademark of the brand, a logo was designed and patented and the first-ever Oroton product emerged in 1951 in the form of a gold mesh powder compact. Manufacturers were contacted and so began the retail endeavour of the brand name which takes its cue from a combination of ‘oro’ which translates as the Latin word for gold, and ‘ton’ implying a tonne of gold or fortune. From its best-selling French purse model to the ever-popular brush, comb and mirror sets, whatever the season Oroton consistently remained a retail phenomenon across Australia and became known as the brand with a cult-following. The mesh evening bags were so in-demand the brand was even asked to produce a limited-edition purse especially for the opening of the Sydney Opera House. Not surprisingly, it went on to become a definite “must-have” for women across the nation.


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POSY - MESH POUCH BAG


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POSY - MESH POUCH BAG


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OPERA CRYSTAL - CRYSTAL CLUTCH


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OPERA CRYSTAL - CRYSTAL CLUTCH


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SCRIPT - LARGE MULTI POCKET ZIP AROUND


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FLORENCE - NECKLACE


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EMERIL METALLIC PEBBLE - SATCHEL


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MAYAN CRYSTALS - BRACELET | MAYAN CRYSTALS - NECKLACE


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EMIL - BRACELET | SORBONNE - BRACELET


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CHAISE - HOBO


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1938 - BARREL BAG


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JACOBSEN - KEYFOB


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ESSENTIAL BOW - BALLET FLATS


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ANOUK - CLUTCH


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NARANJA - FRAGRANCE

Oroton Women's Collection 2012  

Oroton's women's collection has arrived. See Elyse Taylor and Samantha Harris feature in the latest campaign shot by David Mandelberg

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