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issue one / AUTUMN & WINTER

woods’ silver fleet – SLEEK NEW LOOK brilliant white christmas HAYFORD & RHODES onboard THE ultimate river taxi “rhubarb” back to front

Sleek New Look

Same Tradition of Excellence

Our exclusive catering partner

from Back to Front! As Woods’ Silver Fleet has a dramatic makeover, so has our front of house and event planning teams. Our already successful partnership with our exclusive caterer, “rhubarb”, has grown. The exceptional team now provides a complete event planning service onboard our luxury fleet. Not only can we now provide one of the best dining experiences on the Thames, from canapés to gourmand dinners, but also the very best kitchen, hostess and bar staff available, courtesy of “rhubarb”. An unrivalled continuity of customer service from back to front.

After more than 60 years of hosting acclaimed events on the River Thames, Woods’ Silver Fleet has adopted a futuristic new look to match our contemporary fleet of design-led riverboats. Our new logo embodies our passion for innovative design that reaches across our brand, from clean lines to smooth waves to infinite style. With a background steeped in tradition and expertise, the future of Woods’ Silver Fleet promises to stay ahead of the curve.

Hayford & Rhodes “As seen in Vogue”


Silver Darling

Ultimate River Taxi In the early 19th century, communities in the far north of Scotland experienced a silver rush that had nothing to do with mining or panning or the trading of precious nuggets. Their wealth lay not in the ground, but around their icy shores, where enormous pelagic shoals of “silver darlings”, or herring, swam in fishy abundance. Our Silver Darling is a 15m high speed river limousine with plush bespoke furniture by award-winning designer, Matthew Hilton, and a snug teak deck for sipping champagne on clear nights. The Silver Darling is the perfect way for CEOs to cruise to a business meeting in Canary Wharf or for VIPs to escort their friends to a blockbuster concert in a private suite at the O2 in total privacy and style. Depart from Savoy Pier, privately owned by Woods’ Silver Fleet, and be in the East End within 30 minutes, without the delay of London’s busy streets.

Hayford & Rhodes provide a contemporary approach to floristry that fits perfectly with the vision and standards of Woods’ Silver Fleet. Both companies are family owned and operated, and both share the same philosophy; to fuse tradition with innovation. One of London’s oldest and firmly established florists, sisters Amy, Laura and Joanna Rhodes have established a dynamic reputation for delivering immaculate and inventive floral displays for events across the capital. From dreaming up creative concepts, to sourcing the finest flowers, Hayford & Rhodes deliver stunning displays that complement any occasion, and most importantly are loved by their clients.

four boats one vision Centuries-old tradition meets 21st century design

Woods’ silver fleet are the most luxurious vessels on the river. Combining contemporary Architecture with superyacht Interiors. with our design-led Approach, We offer an entirely original and Inspirational alternative for Corporate and private events on the river thames.

Si lv er Ba r rac uda c c a pac i ty sta ndi ng 23 0 / se ate d 140

roya l no r e c c a pac i ty sta ndi ng 3 0 / se ate d 16

S i lv e r Sturg eo n c c a pac i ty sta ndi ng 5 5 0 / seated 440 / the atre style 3 40

si lv er da r l i ng (not sh ow n) c c a pac i ty se ate d 12

The Silver Sturgeon

61 metre flagship of woods’ Silver Fleet connects contemporary design to the river

Guests can be seated at oval booth seats upholstered with butter-soft leather, or sip Champagne on the stunning 150 square metre open air teak deck. Discover elegant retreats and subdued lighting, crisp white linen, and maple, oak and chestnut wood marquetry on the lower deck bars. A curved glass and steel staircase leads down to a stunning dining space and dance floor. Architectural lines by bere:architects, bespoke pattern work by Tristan Webber, interior and deck lighting by Sally Storey. c c a pac i ty standing 5 5 0 / se ate d 440 / the atre style 3 40

The Silver Barracuda

the second largest in woods’ Silver Fleet with a style reflecting 1930’s Art Deco glamour

Original ironwork from the Savoy Hotel has been incorporated into the interior and now sits alongside contemporary fabrics by Osborne & Little, mirror glass base lamps, modernist sofas and cube footstools. There are large picture windows and an upper deck sunroof, making the most of the sparkling sunlight all year round. c capacity standing 2 3 0 / se ate d 140

The royal nore

exclusively chartered by woods’ Silver Fleet offering a contemporary, yet regal river experience

As her name suggests, the Royal Nore is beautifully appointed with cherry wood panelling and bespoke furniture throughout. Your lunch or dinner onboard will be the perfect ‘best of British’ surrounded by a panoramic London riverscape, George III silver candlesticks and historic portrait photography. Her Majesty Queen Elizabeth II consented that the vessel be renamed the Royal Nore. When the Queen is onboard, the Royal Standard and Regalia are displayed, and Her Majesty is always accompanied by her Bargemaster, along with eight Royal Watermen in full ceremonial dress standing on the fore deck. c capacity standing 3 0 / se ate d 16


The newest addition to the Woods’ Silver Fleet travel with speed, comfort and style on board our luxe new river taxi service

A luxury 15 metre high-speed river taxi, the Silver Darling provides the smartest way to travel from central London to most riverside destinations in less than half an hour. With an interior designed by Matthew Hilton, coupled with an extended teak outer deck, clients can travel to a business meeting or a concert in style on the latest addition to our range of contemporary riverboats. c capacity se ate d 12

a division of the innovative catering companY, “rhubarb” food design — effortlessly bringing style and flair to river dining

Together with the Woods’ Silver Fleet team, “rhubarb” create ingenious and theatrical ways of serving the finest, freshest seasonal ingredients. “rhubarb” will ensure your food is not only delicious, but that it always provides another level of visual impact, worthy of the view that passes by your window.



1 / Kate Hudson celebrates her London film premiere aboard the Silver Sturgeon. 2 & 4 / President Sarkozy and Mdme Carla Bruni-Sarkozy take to the Thames, escorted by HM Queen’s Watermen, at Savoy Pier during a State Visit.



3 / Louis Walsh and friends enjoy an X Factor-style performance with Stavros Flatley and Jedward at a private party on the Silver Barracuda. 5 / Kevin Spacey, Oscar winning actor, joins the cast of The Old Vic Theatre’s The Bridge Project for an aftershow party aboard the Silver Sturgeon, sponsored by Woods’ Silver Fleet.


Enjoy a Brilliant White Christmas aboard the finest luxury river-yacht on the Thames, the Silver Sturgeon. Embark at the exclusive Savoy Pier and enter the sleek world of luxe, brilliant white décor where you’ll be surrounded by magnificent festive sparkle. Guests will be welcomed with a perfectly chilled glass of sparkling wine, before being invited to dine on gourmet traditional christmas fare with a modern twist, prepared by our exclusive catering partner, “rhubarb”. After dinner, the dance floor will transform into an ultra violet winter wonderland where guests will dance the night away to back-to-the-future anthems, spun by our acclaimed dj. Come aboard and glide through the twinkling scenery of London’s iconic backdrop.


white Christmas fri 10th dec, sat 11th dec, thur 16th dec & fri 17th dec £115 + Vat per person Call us on 020 7759 1900 to reserve your place before they all disappear

5 Swarovski C ry stal Snowfla ke de signe d by In go Maure r


£99.50 per person Silver Sturgeon, Savoy Pier London WC2N 6NU 11:30am – 3:30pm Fri 15th Oct & Fri 19th Nov

brilliant white Christmas

Veuve Clicquot lunch Cruise £115 +VAT per person Silver Sturgeon, Savoy Pier London WC2N 6NU 11:30am – 3:30pm Fri 10th Dec

brilliant white shared Christmas 2010/2011

£115 +VAT per person Silver Sturgeon, Savoy Pier London WC2N 6NU 7pm – midnight fri 10th Dec, sat 11th Dec, thur 16th Dec & fri 17th Dec

brilliant white shared New Year silver barracuda £249 per person Silver Sturgeon £279 per person 7pm – 1am Fri 31st Dec

St Valentine’s cruise

Silver Sturgeon, Savoy Pier London WC2N 6NU 7pm – 11pm sat 12th feb, mon 14th feb call for price and availability For reservations and menus 020 7759 1900 OUR OFFICES: SOMERSET HOUSE THE STRAND LONDON WC2R 1LA T 020 7759 1900 F 020 7759 1901

issue one : AUTUMN & WINTER 2010 /11 c cover image : constantinos tsiliacos / model : Olivia Inge @ Models One / Interior photographY : Beth Evans & Peter Cook / graphic design : oro design / print : identity


Veuve Clicquot lunch Cruise

Profile for Oro Design

Silver Lining Brochure  

A project by Oro Design - Debi Ani’s London-based Graphic Design Boutique.

Silver Lining Brochure  

A project by Oro Design - Debi Ani’s London-based Graphic Design Boutique.

Profile for orodesign