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North West’s Biggest Motoring Event


1954 - 2014


A year to remember - revel at the North West’s biggest growing motoring event and celebrate the 60th birthday of the Aintree Race Circuit 1954 - 2014 The weekend of August 23-24 2014 will be a very special date and you can be a very exclusive part of it, you and an expected 50000 people. This document highlights the significance of the 4th Ormskirk Motorfest and the joint celebration of the North West’s Motor Racing heritage since the building of the Aintree Motor Racing Circuit in 1954. This International event will provide an excellent opportunity to reach a large audience ensuring high brand visibility and over a substantial period of time and tailored to your requirements. From event banners to social events and event materials, these event will provide a wide range of sponsorship opportunities to raise the impact of your company profile. It will be a momentus weekend that will attract global media coverage with famous cars and people that are unlikely to be gathered together again.


An invitation to be

Part of History

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There are 3 great and simple reasons to be involved. The OrmskirkMotorFest will be in its fourth year and the 2014 event will be over two days incorporating the 60th anniversary of the building of the Aintree Motor Racing Circuit, where the first race was won by Stirling Moss in 1954. The total expected weekend attendance is estimated at over 60,000 visitors. Saturday 23 August Aintree GP day

Details to be confirmed:Concours d’Elegance Parades/Demonstartion Laps Sprints on GP Circuit VIP Demonstrations

Saturday Evening: Black Tie Dinner

7 pm - Reception 8 Pm - Sid Watkins Grand Prix Charity Dinner

Sunday 24 August Ormskirk Motorfest:

Ormskirk Town Cntre & Coronation Park • Massive 3 zone 300+ motor vehicle display • 1 Mile closed road parade “circuit” • Trade stands and public events


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An evening with Sir Stirling Moss OBE and Friends ! Dress Code: Black Tie Aintree Race Course Final details to be confirm

Lastly to continue the phenomenal growth of the Ormskirk Motorfest (OMF) the organisers are opening up commercial opportunities to businesses through association and sponsorship of various elements of this 2 day event - thats a unique opportunity for your business on a regional, national and international level.

Whats more we have nothing set in stone - so come and talk to us 1) Aintree, England. 14-16 July 1955. Stirling Moss (number 12), Juan Manuel Fangio (both Mercedes-Benz W196) and Jean Behra (Maserati 250F) lead Karl Kling (number 14) and Piero Taruffi at the start. Moss finished in 1st position.

2) 1957 British Grand Prix. Aintree, England. 18-20 July 1957. Tony Brooks, Tony Vandervell, Stirling Moss after winning for Vanwall. This was the first victory in a World Championship Grand Prix for a British car.

3) Aintree, England. 2nd October 1954. Stirling Moss (Maserati 250F), 1st position, podium, portrait. World Copyright - LAT Photographic


The Ormskirk Motorfest has a 3 year track record of over 65% growth each year. The event organisers - Aintree Circuit Club has been awarded the MIA (MotorSport Industry Association) prestigious award for the National Motorsport Week Motor Club 2013 for its promotion of motor sport in the UK. With this success we want to build upon, and have some interesting ideas that you can be associated with through support and sponsorship. Join and gain from our huge success !


Ormskirk Motorfest 2014 is forecasted to have 40000 visitors The following pages highlight key values that the Motorfest event brings, however being the first year of commercial sponsorship we are open to good ideas from corporate marketing departments to adapt our plans, activities, locations and features to ensure it fits with major sponsors objectives. This free motor themed event is organised in partnership with the West Lancashire Borough Council and the Aintree Circuit Club. The event is on the August Bank Holiday 2014. Sponsors this year will also have access and privileges within the 60th anniversary celebrations of the Aintree Race Circuit. There will be some very interesting and historically significant vehicles and people at the event as well as attracting global media and VIP from the far and wide!

“We have seen one of our weakest regions now become the strongest due to our association with this great regional event”. John Plaistow Manager Hatfields Jaguar

There are a limited number of sponsorship opportunities available. As a sponsor, you will benefit from great brand alignment and a close association with Motor Sport throughout the entire marketing campaign leading up to, during and after this momentus weekend.

“What an untapped demographic for our activitity holidays - Thank you & look forward to 2014 ” Duncan Gilroy MD Absolutely Snow.co.uk


People who attend motor sport events, according to most car enthusiast publications are:- *

access a mass audience

• likely to be 35-65 years old with est 40% of these people earning £70K plus. • 70% own two or more cars, 38% buy a new car each year.

get their attention

• Over 90% enjoy travelling abroad each year with • 50% frequently eating out and enjoy the finer things in life like a good wine or • an average spend £1500+ on a watch

engage with them

• nearly 90% are actively engaged with new technology with 40% enjoying photography and video • Motorsport and Classic car magazines have existed since 1920’s

* Reference from Bauer Consumer Media Ltd & Dennis Publishing


The OMF event attendance has grown four fold over just three years (2011)

7000 - (2012) 12000 - (2013) 25000 +

2014 is estimated to just under 40,000 people

The event has • Generated an estimated £500 000+ boost to local economic activity • Supported 12 regional Charities generating circa £15000 in donations

Global Interest

• Introduced an innovative AutoSOLO Rally Challenge Motorsport Event within the Motorfest. Setup in town centre attracting hundreds of spectators, superb entertainment and demonstration of grass roots motor sport • Increased community engagement especially with Air & Sea Cadets and Military Reserve •

Gain significant media exposure including Live BBC Radio Broadcast providing very positive publicity for motorsport and rallying (BRC* class leader featured in Broadcast) across the North West (BBC Radio Merseyside & BBC Radio Lancashire)

* BRC - British Rally Championship


Motor Industry Participation

Racing Community Endorsement

The majority of support todate has been provided by motor industry enterprises and personalities, and has been through physical rather than financial contribution to the costs of providing a free event such as this.

In attendance: Sean Huyton Becky Kirvan Event supported by: Phil Read - former Grand Prix motorcycle road racer. First man to win world championships in the 125cc, 250cc & 500cc classes.

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Sean Huyton 2013 Ginetta G 50 Champion

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Becky Kirvin British Trial & Rally Drivers Association BTRDA - Ladies championship winner


So what is on offer

Map Reference View 4

Whole event sponsorship Area sponsorship Street & Parks Circuit sponsorship pace car Parade sponsorship AutoSolo sponsorship New Park Arena Display stand Banner sponsorship Event brochure Event website Event emails Event Social media


The size of the Ormskirk Motorfest alone provides a huge stage to promote your brand to a big audience, but with the addition of the 60th celebration of the Aintree Race Circuit you will get access to a hugher volume and a wider profile of people. Companies in general have few opportunities to build trust and establish rapport with their customers and prospects, and getting involved with an unique event such as this can only accelerate the process Sponsor’s brand placement can be in a variety of places and media all of which will communicate value and support within the audience at the event. OMF is creating a number of different level sponsorship options to suit budgets of all types. From individual items to supporting the Motorsport Dinner and Guest Speakers. We know that brand exposure is a real need for companies but it is not the be all and end all of sponsorship in many instances. Our preferred approach is to talk with you about your goals and objectives and create something suitable for your budget and at this early stage is what we believe makes our approach of great value. Sponsor branded distribution teams for printed media

Town clock dressing High street flag poles

Event audience stands Coronation Park branding

These photographs were taken at the quiet setup times to be able to show the environment.

See the Event Map for the event’s crowd distribution and possible profile areas for you to consideration.


Parade route and vehicle entry and exit points

Proposed New 2014 Venue Arena

1 mile parade circuit track

AutoSport Arena

Town Centre Clock 1

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Ormskirk Train Station

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Children’s Play Area

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Au gh ton

CORONATION PARK

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Bus Station

3 Car Park Car Park

Event’s crowd distribution views

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• Town centre branding

4 3-Wheelers

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PADDOCK 1

Aughton Street

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Park Area 1-5

• Individual Parade event branding Ormskirk Train Station

us Station

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Parade

Clock Towercar lead

Car dealers

Moor Street

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3 Vintage Variety 4 3-Wheelers

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* Area allocation subject to change Classics Motors

Motorbikes

2 MG Display

and10pace vehicles

Parade 9 presentation START

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1 Alfa Romeo Display

PADDOCK 2

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5 Trade Stands

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5 Trade Stands

11 Max Spielmann 12 SuperDrug

PADDOCK 1

Aughton Street

13 Santander

Organiser’s Parade Control Zone

Super cars

Town Area 11-45

14 Martin Meade

Paddock 2- Moor St

15 Cycle Express

1 Classic Motorcycles • AutoSoloParade Sponsorship

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Competition & Performance Cars

16 Kwik Fit

• New * Area allocation subject to change

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Rally Cars

Town Area 11-45

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Racing Cars & Karts

11 Max Spielmann

Racing Motorcycles

12 SuperDrug

Paddock 1 - Aughton St 2 Modern Motorcycles START 3 Classic Cars sprint event branding 4

Vintage Cars

8 • New spectator stand branding 9 Organiser’s Parade Control Zone10 • New park event sponsorship. Paddock 1 - Aughton St 1

Classic Motorcycles

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Modern Motorcycles

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Classic Cars

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Vintage Cars

Super Cars

13 Santander Historic Race/Sport Cars14 Martin Meade

Paddock 2- Moor St

15 Cycle Express

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16 Kwik Fit

Display Areas

Competition & Performance Cars

Parade Circuit 6 & Rally Cars Routes 7 Racing Cars & Karts 16

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Racing Motorcycles

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Super Cars

10 Historic Race/Sport Cars


Map Reference View 1


Map Reference View 2


Map Reference View 3


Map Reference View Town Centre Clock


New Opportunities for 2014

Aintree Race Track Event New 40000 m Venue Extension Sprint Event Black Tie Dinner VIP Services International Liaison


Some of the world’s most significant historic racing machinery will be returning to Aintree’s Grand Prix de Europe and British Grand Prix Racing Circuit Proposed time table for Saturday 23 August 2014 *subject to change 7.00am

Gates Open

7.30am 8.00am 8.30am 9.00am 9.30am 10.00am 10.00am 10.30am 11.00am 11.30am

Paddock walkabout Breakfasts served (VIP Hospitality option) Track opens/Warm up /driver’s briefings Demonstration Laps Commence Racing-Historic Saloons 500cc F3/Formula Junior/Formula Ford Official Opening by the Mayor of Sefton and MP’s and Dignitaries - Invitation Only Classic Racing Motorcycles Grand Prix and Racing Cars Sports Racing Cars Historic Racing Sports Cars

12.00

Lunch Break/Parade laps by Classic Cars

12.30 - 2.00pm Lunch served for VIP Hospitality Option

1.00pm 1.20pm 1.40pm

Racing-Historic Saloons 500cc F3/Formula Junior/Formula Ford Classic Racing Motorcycles

2.00pm Demonstration Laps by Sir Stirling Moss, Tony Brooks and other famous drivers 3.00pm 3.20pm 3.40pm 4.00pm

Grand Prix and Racing Cars Sports Racing Cars Historic Racing Sports Cars Track Demonstrations finish

6.00pm

End of activities for the day

7.30pm

The Sid Watkins Grand Prix Dinner


Sid Watkins Grand Prix Charity Dinner

The evening will take place in the stunning surroundings of the historic Aintree Racecourse. A drinks reception will be held followed by dinner. Stirling Moss is expect to be one of the events celebrities, and after dinner speaker. Attendees will have the opportunity to join an open Q&A discussion with many of the prestigious guests. The evening will finish with the Concors & Sprint Prize giving and entertainment. The whole evening event is open to sponsorship and brand promotion


Availability and price guides

Race Course Track Day

Charity Gala Dinner

OrmskirkMotorFest Event

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1954 - 2014


The Sid Watkins Grand Prix Charity Dinner

In aid of the Walton Centre, Liverpool Neuro Rehabilitation Unit.

Charity Dinner Sponsorship Opportunity

The Walton Centre, Liverpool is the UK’s leader in the treatment of head injuries resulting from Road Traffic related accidents. A new, three-storey building for a specialised rehabilitation unit - Pain Management Programme and Neuropsychology services is being supported by the Watkins family.

Branded Charity Dinner entrance Branded Drinks Reception Area Advert or Message in the Event Programme Room Background Display Stand Guest Speaker Speach Mention Guest Speaker Background Stand Corporate Table Branding

Sidney Watkins, OBE, FRCS

Eric Sidney Watkins, OBE, FRCS, commonly known within the Formula One fraternity as “The Prof” (6 September 1928 – 12 September 2012), was a world renowed English Neurosurgeon. Born in Liverpool, Watkins graduated in medicine at the University of Liverpool and became a specialist in Neurosurgery in Oxford & London and the USA. A meeting with Bernie Ecclestone in 1975 lead him to the role as the FIA Formula One Safety and Medical Delegate and ead of the Formula One on-track medical team. Watkins performed for twenty six years. He helped to save the lives of many F1 drivers, including:Gerhard Berger, Martin Donnelly, Érik Comas, Mika Häkkinen, and Rubens Barrichello. Watkins was also known for his friendship with many race drivers particularly with Ayrton Senna until Senna’s death at the 1994 San Marino Grand Prix.


Two days - Two events - Too good to be true !

The North West’s celebration of British International Motorsport 60th Anniversary of the Aintree Grand Prix Circuit OrmskirkMotorFest - NW Biggest Free Motor Festival

it will be

A YEAR TO REMEMBER

The production of this document has been support by

Event Contacts

1954 2014

Special thanks for support from

Michael Ashcroft

Chairman - Aintree Circuit Club mja@aintree.org.uk 07821 230 961

Rodney Jones

Marketing Coordinator Ormskirk Motorfest r.jones@ormskirkmotorfest.com 0771 424 0210

Promoting Motorsport for all www.ormskirkmotorfest.com


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