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ORLANDO ECONOMIC DEVELOPMENT COMMISSION

ANNUAL REPORT FISCAL YEAR 2012 - 2013

ECONOMIC DEVELOPMENT COMMISSION

ECONOMIC DEVELOPMENT COMMISSION

SERVING ORANGE, SEMINOLE, LAKE AND OSCEOLA COUNTIES AND THE CITY OF ORLANDO

SERVING ORANGE, SEMINOLE, LAKE AND OSCEOLA COUNTIES AND THE CITY OF ORLANDO

301 E. Pine Street, Suite 900 // Orlando, Florida 32801 // p 407.422.7159 // f 407.425.6428 // orlandoedc.com


2012 - 2013 EDC PROJECT RESULTS

the

mission

from the

CHAIR Championing a more prosperous and diverse economy. That’s the vision of the Orlando Economic Development Commission (EDC). As chair of the EDC for the past year, I am proud to report that together, with strong leadership from industry, academia and government, we have made great strides to attract new, high-paying jobs in diverse fields for the betterment of our four-county region and the City of Orlando. Over the last year, we worked with companies that project to create and/ or retain up to 3,750 jobs over the next three years and generate more than $170 million in capital investment. Overall, our efforts helped to achieve a nearly 13 percent increase in the average wages of EDC projects over the region’s average wage. These are just a few of the year’s many achievements that we attribute to the support of our board members, investors and community stakeholders. But we still have a lot of work to do. We need to create more jobs; we need to create better jobs. And we need to continue working together to create an economy of opportunity for our entire community. This past year was a time for refocusing our efforts after market research showed that we needed to streamline our business development efforts to five Targeted Industries – Business Services; Advanced Technologies; Film & Digital Media; Life Sciences & Healthcare; and Aviation, Aerospace & Defense. New business development strategies go hand-in-hand with new marketing efforts. In 2013, we launched the Regional Branding Initiative to measure current perceptions of potential business Annual Report // 2

TO AGGRESSIVELY

COMPLETED PROJECTS

ATTRACT, RETAIN

= 29 projects

NEW & RETAINED JOBS

= 3,750 jobs

and

3,418 new // 332 retained

GROW

JOBS

FOR THE METRO ORLANDO REGION. targets and develop a research-driven campaign to place Orlando into the “consideration set” for company location or expansion decisions. What we found was that Orlando is a well-known but poorly understood region by businesses, residents and visitors. Building upon an internationally known reputation for hospitality and tourism, we will launch a regional business branding campaign to educate our community, visitors and prospective international and national businesses about the “other half” of Orlando. I am confident of the great opportunities ahead. I am grateful to have worked with so many of you to continually improve the overall economic health of our region, and I look forward to supporting the coming endeavors for the betterment of our community. Thank you for your continued leadership and support. Sincerely,

2012 - 2013 OFFICERS LARS HOUMANN, CHAIR

the

vision

Florida Hospital SCOTT FARIS, VICE CHAIR THOMAS K. SITTEMA, SECRETARY/TREASURER

CNL Financial Group ALEX MARTINS, PAST CHAIR

Orlando Magic

MORE PROSPEROUS and

GOVERNORS COUNCIL

= $ 170,596,121 $

= $ 46,182 /year = 985,684 sq. ft.

PERMITTED FILM PRODUCTION DAYS

= 283 days

NON-PERMITTED FILM PRODUCTION DAYS

= 228 days

DIVERSE

ECONOMY HAR VARD DEVELOPMENT COMP ANY

AVERAGE WAGE

SQUARE FOOTAGE

TO CHAMPION A

MicroVapor Devices, LLC

CAPITAL INVESTMENT

TOTAL PAYROLL

= $ 173,183,081

from the

CEO Our goal is to help build a prosperous and growing economy by creating high-wage and highly valued jobs through expanding existing industry, attracting new firms and fostering the innovative businesses of the future. And that can only happen when we work together to make Orlando the nation’s premier location for business. We invite you to join us in this worthy mission.

Lars Houmann, EDC Chair, 2012 - 2013 President & CEO, Florida Hospital

Rick Weddle President & CEO Orlando Economic Development Commission

Annual Report // 3


2012 - 2013 EDC PROJECT RESULTS

the

mission

from the

CHAIR Championing a more prosperous and diverse economy. That’s the vision of the Orlando Economic Development Commission (EDC). As chair of the EDC for the past year, I am proud to report that together, with strong leadership from industry, academia and government, we have made great strides to attract new, high-paying jobs in diverse fields for the betterment of our four-county region and the City of Orlando. Over the last year, we worked with companies that project to create and/ or retain up to 3,750 jobs over the next three years and generate more than $170 million in capital investment. Overall, our efforts helped to achieve a nearly 13 percent increase in the average wages of EDC projects over the region’s average wage. These are just a few of the year’s many achievements that we attribute to the support of our board members, investors and community stakeholders. But we still have a lot of work to do. We need to create more jobs; we need to create better jobs. And we need to continue working together to create an economy of opportunity for our entire community. This past year was a time for refocusing our efforts after market research showed that we needed to streamline our business development efforts to five Targeted Industries – Business Services; Advanced Technologies; Film & Digital Media; Life Sciences & Healthcare; and Aviation, Aerospace & Defense. New business development strategies go hand-in-hand with new marketing efforts. In 2013, we launched the Regional Branding Initiative to measure current perceptions of potential business Annual Report // 2

TO AGGRESSIVELY

COMPLETED PROJECTS

ATTRACT, RETAIN

= 29 projects

NEW & RETAINED JOBS

= 3,750 jobs

and

3,418 new // 332 retained

GROW

JOBS

FOR THE METRO ORLANDO REGION. targets and develop a research-driven campaign to place Orlando into the “consideration set” for company location or expansion decisions. What we found was that Orlando is a well-known but poorly understood region by businesses, residents and visitors. Building upon an internationally known reputation for hospitality and tourism, we will launch a regional business branding campaign to educate our community, visitors and prospective international and national businesses about the “other half” of Orlando. I am confident of the great opportunities ahead. I am grateful to have worked with so many of you to continually improve the overall economic health of our region, and I look forward to supporting the coming endeavors for the betterment of our community. Thank you for your continued leadership and support. Sincerely,

2012 - 2013 OFFICERS LARS HOUMANN, CHAIR

the

vision

Florida Hospital SCOTT FARIS, VICE CHAIR THOMAS K. SITTEMA, SECRETARY/TREASURER

CNL Financial Group ALEX MARTINS, PAST CHAIR

Orlando Magic

MORE PROSPEROUS and

GOVERNORS COUNCIL

= $ 170,596,121 $

= $ 46,182 /year = 985,684 sq. ft.

PERMITTED FILM PRODUCTION DAYS

= 283 days

NON-PERMITTED FILM PRODUCTION DAYS

= 228 days

DIVERSE

ECONOMY HAR VARD DEVELOPMENT COMP ANY

AVERAGE WAGE

SQUARE FOOTAGE

TO CHAMPION A

MicroVapor Devices, LLC

CAPITAL INVESTMENT

TOTAL PAYROLL

= $ 173,183,081

from the

CEO Our goal is to help build a prosperous and growing economy by creating high-wage and highly valued jobs through expanding existing industry, attracting new firms and fostering the innovative businesses of the future. And that can only happen when we work together to make Orlando the nation’s premier location for business. We invite you to join us in this worthy mission.

Lars Houmann, EDC Chair, 2012 - 2013 President & CEO, Florida Hospital

Rick Weddle President & CEO Orlando Economic Development Commission

Annual Report // 3


BUSINESS DEVELOPMENT PROJECTS

ANNOUNCEMENTS

Contact Centers of America

60 jobs in Lake County over the next three years $6.3 million capital investment // 51,083 sq. ft. Gov. Rick Scott and local leaders announced Verizon Communications’ decision to locate in the region.

The Golf Channel expanded its worldwide headquarters with plans to invest $1.9 million.

®

®

The Golf Channel

55 jobs in Osceola County over the next three years $3.3 million capital investment // 6,000 sq. ft.

Record low unemployment numbers were announced at Amcor Rigid Plastics.

61 jobs in Orange County over the next three years Specialty Pharmacy

$26.9 million capital investment // 80,000 sq. ft.

RAM SALES LLC

Superior Roll Forming & Steel Manufacturing

Siemens Energy opened its state-of-the-art wind turbine facility to train 2,400 technicians a year.

TARGETED INDUSTRIES Based upon research and advice from business consultants and decision makers, the EDC refocused its business development and marketing efforts to five major industries with growing strongholds in Orlando – Business Services; Advanced Technologies; Film & Digital Media; Life Sciences & Healthcare; and Aviation, Aerospace & Defense. Streamlining these industries aligns the EDC with the State of Florida and also allows the EDC to competitively focus on critical cross-cutting functions, including Corporate Headquarters, Advanced Manufacturing and Research & Development.

36 jobs in the City of Orlando over the next three years $7 million capital investment // 40,000 sq. ft.

750 jobs in Seminole County over the next three years $63.7 million capital investment // 220,000 sq. ft.

Annual Report // 4

Annual Report // 5


BUSINESS DEVELOPMENT PROJECTS

ANNOUNCEMENTS

Contact Centers of America

60 jobs in Lake County over the next three years $6.3 million capital investment // 51,083 sq. ft. Gov. Rick Scott and local leaders announced Verizon Communications’ decision to locate in the region.

The Golf Channel expanded its worldwide headquarters with plans to invest $1.9 million.

®

®

The Golf Channel

55 jobs in Osceola County over the next three years $3.3 million capital investment // 6,000 sq. ft.

Record low unemployment numbers were announced at Amcor Rigid Plastics.

61 jobs in Orange County over the next three years Specialty Pharmacy

$26.9 million capital investment // 80,000 sq. ft.

RAM SALES LLC

Superior Roll Forming & Steel Manufacturing

Siemens Energy opened its state-of-the-art wind turbine facility to train 2,400 technicians a year.

TARGETED INDUSTRIES Based upon research and advice from business consultants and decision makers, the EDC refocused its business development and marketing efforts to five major industries with growing strongholds in Orlando – Business Services; Advanced Technologies; Film & Digital Media; Life Sciences & Healthcare; and Aviation, Aerospace & Defense. Streamlining these industries aligns the EDC with the State of Florida and also allows the EDC to competitively focus on critical cross-cutting functions, including Corporate Headquarters, Advanced Manufacturing and Research & Development.

36 jobs in the City of Orlando over the next three years $7 million capital investment // 40,000 sq. ft.

750 jobs in Seminole County over the next three years $63.7 million capital investment // 220,000 sq. ft.

Annual Report // 4

Annual Report // 5


Business Development Committee

As part of a long-term strategy, the EDC

COMMITTEES

aggressively targeted executives attending

Regional Branding Committee

provides policy oversight and guidance

Attracting new business to Orlando

into the operation of the EDC’s business

SPECIAL INITIATIVES

means having a strong brand. This

development program, including preparation

Metro Orlando Defense Task Force

year, a Regional Branding Initiative

of the annual business plan, assessments

The Metro Orlando Defense Task Force

was created to transform the future

of regional market competitiveness,

(MODTF) is an interagency collaboration

of Orlando’s business community

development of strategies and initiatives

to manage and coordinate efforts

by featuring its diversity and ability

to improve the business climate and other

to protect and grow the modeling,

to attract and retain a talented

related efforts to improve and enhance

Hannover Messe Hannover, Germany

workforce. Based upon research that

the regional economy. The Committee works with EDC management to help develop,

federal agency MS&T procurement

showed too few people (locally and

monitor and administer business development performance targets and operating

programs located in the Central Florida

Paris Air Show Paris, France

internationally) knew about Orlando’s strengths as a business location, efforts

goals and objectives, and to ensure effective alignment with the EDC’s overall goals,

Research Park).

CoreNet Global Orlando, Florida

are underway to develop a strategic global campaign and branding platform that

objectives and priorities.

will place Orlando into the “consideration set” for company location or expansion

TRADESHOWS & MISSIONS tradeshows — both in- and out-of-market. In addition, the EDC participated in business development missions and hosted international delegations in Orlando.

HIGHLIGHTS INCLUDE: International Association of Science Parks Málaga, Spain

Therigy Congress Orlando, Florida Area Development Consultants Forum Jacksonville, Florida Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) Orlando, Florida SPIE Photonics West San Francisco, California

The Business Development Committee

more jobs, 20 percent higher wages and 41 percent growth in new-to-market jobs for EDC completed projects. The branding campaign also is expected to result in nearly $1 billion ($937.5 million) in additional payroll for EDC projects, which are the

Site Selectors Guild New Orleans, Louisiana

growth of primary direct jobs in Targeted Industries.

Shared Services and Outsourcing Week Orlando, Florida

The campaign’s platform, “Orlando. You don’t know the half of it,” is out to

South by Southwest Austin, Texas

decision makers, its efforts also are focused on better educating residents and

change minds. While the campaign will primarily target out-of-area business local influencers about Orlando’s strengths as a business location.

Florida Film Festival Maitland, Florida

Investment Needed

the program yields results, resource requirements will increase over time.

2

BIO International Chicago, Illinois

1

Momentum 2013 Atlanta, Georgia BIO Florida Tampa, Florida International Customer Service Conference Jacksonville, Florida

1.5

1.5

1

.5

Private $

Public $

1

1

Orange County, the State of Florida and University of Central Florida.

and improve the EDC’s Investor Relations program. The Committee meets to assess potential new private sector investors and investors. The Committee also is dedicated to increasing engagement and participation of the EDC’s private sector investors through special events and programs designed to enhance their networks and business relationships.

.5 Year 1

Regional Economic Developers (RED) Team The RED Team works to enhance stakeholder collaboration and leverage, improve

Year 3

The EDC manages and coordinates a special task force focused on taking

the region’s economic development delivery

advantage of research strengths and

system. The RED Team is comprised of

collaborative relationships to advance

economic development professionals from

and establish a next-generation

the member counties/communities, higher workforce development organizations and

Year 2

Advanced Technologies Task Force

operational performance and strengthen

education institutions, utility companies,

PROJECTED RESOURCE REQUIREMENTS (All amounts in millions.) Annual Report // 6

and presents strategies to monitor, evaluate

Corridor, National Center for Simulation,

A strong public-private partnership will enable the campaign to launch at scale. As

GameTech Orlando, Florida

Enterprise Florida Consultant Events New York, New York; Atlanta, Georgia; Dallas, Texas

The Investor Relations Committee develops

Research Park, Florida High Tech

helps determine plans to retain current

Game Developers Conference San Francisco, California

World Aviation Training Symposium Orlando, Florida

Partners include: the Orlando Economic Florida Partnership, Central Florida

Investor Relations Committee

Over the next 10 years, the branding campaign is projected to create 13 percent

associated with Team Orlando (military/

Development Commission, Central

decisions. With support from engaged local business and community leaders, the campaign will launch in 2014.

simulation and training (MS&T) cluster

technology platform in Orlando. This platform will provide the region and state with a global competitive advantage in advanced manufacturing

other EDC partners and functions as an advisory committee to the EDC’s management

and materials technology that will drive

team. It meets to discuss regional issues, the EDC’s strategy and business plan, and to

additional private investment in and

assist the EDC business development team in creating employment opportunities and

around the region and state.

expanding the region’s tax base.

Annual Report // 7


Business Development Committee

As part of a long-term strategy, the EDC

COMMITTEES

aggressively targeted executives attending

Regional Branding Committee

provides policy oversight and guidance

Attracting new business to Orlando

into the operation of the EDC’s business

SPECIAL INITIATIVES

means having a strong brand. This

development program, including preparation

Metro Orlando Defense Task Force

year, a Regional Branding Initiative

of the annual business plan, assessments

The Metro Orlando Defense Task Force

was created to transform the future

of regional market competitiveness,

(MODTF) is an interagency collaboration

of Orlando’s business community

development of strategies and initiatives

to manage and coordinate efforts

by featuring its diversity and ability

to improve the business climate and other

to protect and grow the modeling,

to attract and retain a talented

related efforts to improve and enhance

Hannover Messe Hannover, Germany

workforce. Based upon research that

the regional economy. The Committee works with EDC management to help develop,

federal agency MS&T procurement

showed too few people (locally and

monitor and administer business development performance targets and operating

programs located in the Central Florida

Paris Air Show Paris, France

internationally) knew about Orlando’s strengths as a business location, efforts

goals and objectives, and to ensure effective alignment with the EDC’s overall goals,

Research Park).

CoreNet Global Orlando, Florida

are underway to develop a strategic global campaign and branding platform that

objectives and priorities.

will place Orlando into the “consideration set” for company location or expansion

TRADESHOWS & MISSIONS tradeshows — both in- and out-of-market. In addition, the EDC participated in business development missions and hosted international delegations in Orlando.

HIGHLIGHTS INCLUDE: International Association of Science Parks Málaga, Spain

Therigy Congress Orlando, Florida Area Development Consultants Forum Jacksonville, Florida Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) Orlando, Florida SPIE Photonics West San Francisco, California

The Business Development Committee

more jobs, 20 percent higher wages and 41 percent growth in new-to-market jobs for EDC completed projects. The branding campaign also is expected to result in nearly $1 billion ($937.5 million) in additional payroll for EDC projects, which are the

Site Selectors Guild New Orleans, Louisiana

growth of primary direct jobs in Targeted Industries.

Shared Services and Outsourcing Week Orlando, Florida

The campaign’s platform, “Orlando. You don’t know the half of it,” is out to

South by Southwest Austin, Texas

decision makers, its efforts also are focused on better educating residents and

change minds. While the campaign will primarily target out-of-area business local influencers about Orlando’s strengths as a business location.

Florida Film Festival Maitland, Florida

Investment Needed

the program yields results, resource requirements will increase over time.

2

BIO International Chicago, Illinois

1

Momentum 2013 Atlanta, Georgia BIO Florida Tampa, Florida International Customer Service Conference Jacksonville, Florida

1.5

1.5

1

.5

Private $

Public $

1

1

Orange County, the State of Florida and University of Central Florida.

and improve the EDC’s Investor Relations program. The Committee meets to assess potential new private sector investors and investors. The Committee also is dedicated to increasing engagement and participation of the EDC’s private sector investors through special events and programs designed to enhance their networks and business relationships.

.5 Year 1

Regional Economic Developers (RED) Team The RED Team works to enhance stakeholder collaboration and leverage, improve

Year 3

The EDC manages and coordinates a special task force focused on taking

the region’s economic development delivery

advantage of research strengths and

system. The RED Team is comprised of

collaborative relationships to advance

economic development professionals from

and establish a next-generation

the member counties/communities, higher workforce development organizations and

Year 2

Advanced Technologies Task Force

operational performance and strengthen

education institutions, utility companies,

PROJECTED RESOURCE REQUIREMENTS (All amounts in millions.) Annual Report // 6

and presents strategies to monitor, evaluate

Corridor, National Center for Simulation,

A strong public-private partnership will enable the campaign to launch at scale. As

GameTech Orlando, Florida

Enterprise Florida Consultant Events New York, New York; Atlanta, Georgia; Dallas, Texas

The Investor Relations Committee develops

Research Park, Florida High Tech

helps determine plans to retain current

Game Developers Conference San Francisco, California

World Aviation Training Symposium Orlando, Florida

Partners include: the Orlando Economic Florida Partnership, Central Florida

Investor Relations Committee

Over the next 10 years, the branding campaign is projected to create 13 percent

associated with Team Orlando (military/

Development Commission, Central

decisions. With support from engaged local business and community leaders, the campaign will launch in 2014.

simulation and training (MS&T) cluster

technology platform in Orlando. This platform will provide the region and state with a global competitive advantage in advanced manufacturing

other EDC partners and functions as an advisory committee to the EDC’s management

and materials technology that will drive

team. It meets to discuss regional issues, the EDC’s strategy and business plan, and to

additional private investment in and

assist the EDC business development team in creating employment opportunities and

around the region and state.

expanding the region’s tax base.

Annual Report // 7


INVESTOR RELATIONS & EVENTS

WHY YOU SHOULD GET INVOLVED WITH THE ORLANDO EDC

James B. Greene Awards Dinner

BBQ on the Boulevard

More than 400 business leaders from

Always a success, the 2012 BBQ on

throughout Orlando gathered on

the Boulevard at Lake Eola, held

February 28, 2013, to bestow the James

on October 25, 2012, pulled in local

B. Greene Award to Dr. E. Ann McGee,

business leaders, elected officials and

President of Seminole State College

economic development supporters to

of Florida. David Pace, Executive Vice

taste mouth-watering BBQ from all

President with CBRE, was honored with

across the region.

the Chairman’s Award. Dr. E. Ann McGee (center) received the James B. Greene Award.

“Our goal is to help people and communities achieve better health. Being involved in economic development efforts here in Orlando will allow us to meet the needs of individuals and small and large businesses in providing health coverage for their employees and families.” Tony Jenkins Market President Florida Blue

David Pace (center) received the Chairman’s Award.

“I’m proud to serve on the EDC Board of Directors alongside the region’s top business executives where I can help make decisions that will transform and guide the growth of Orlando.”

William C. Schwartz Industry Innovation Awards On September 27, 2013, six companies representing Orange, Seminole, Lake and Osceola counties, the City of Orlando and the Florida High Tech Corridor Council were honored. These awards celebrate industry innovations and creativity while also recognizing the local

Kelly Cohen Managing Partner Southern Strategy Group

economic impact that is generated from their innovations.

Employment Technologies Corporation Orange County

Osceola County Community Development Document Services Osceola County

Garmor, Inc. City of Orlando

Quarterly Investor Updates In an effort to further inform investors of the EDC’s work, a series of new events dubbed Quarterly Investor Updates were held at various locations throughout the region to discuss details of the EDC’s progress to-date and special initiatives.

“Tupperware has been an investor of the EDC for the past 20 years because we believe that economic development, at its core, is about changing lives by creating opportunities and bettering our community.” Michael Poteshman Executive Vice President and CFO Tupperware Brands Corporation

“Being involved with the EDC enables us to better customize our curricula based on the needs of the region’s employers and help prepare the workforce of tomorrow.” Intelligent Decisions Florida High Tech Corridor Council

Annual Report // 8

Vista Clinical Diagnostics Lake County

Quality Manufacturing Services, Inc. Seminole County

Dr. Charles R. Mojock President Lake-Sumter State College

Robert Utsey and Matt Gilbert with Skanska USA Building hosted the August 2013 Update.

Annual Report // 9


INVESTOR RELATIONS & EVENTS

WHY YOU SHOULD GET INVOLVED WITH THE ORLANDO EDC

James B. Greene Awards Dinner

BBQ on the Boulevard

More than 400 business leaders from

Always a success, the 2012 BBQ on

throughout Orlando gathered on

the Boulevard at Lake Eola, held

February 28, 2013, to bestow the James

on October 25, 2012, pulled in local

B. Greene Award to Dr. E. Ann McGee,

business leaders, elected officials and

President of Seminole State College

economic development supporters to

of Florida. David Pace, Executive Vice

taste mouth-watering BBQ from all

President with CBRE, was honored with

across the region.

the Chairman’s Award. Dr. E. Ann McGee (center) received the James B. Greene Award.

“Our goal is to help people and communities achieve better health. Being involved in economic development efforts here in Orlando will allow us to meet the needs of individuals and small and large businesses in providing health coverage for their employees and families.” Tony Jenkins Market President Florida Blue

David Pace (center) received the Chairman’s Award.

“I’m proud to serve on the EDC Board of Directors alongside the region’s top business executives where I can help make decisions that will transform and guide the growth of Orlando.”

William C. Schwartz Industry Innovation Awards On September 27, 2013, six companies representing Orange, Seminole, Lake and Osceola counties, the City of Orlando and the Florida High Tech Corridor Council were honored. These awards celebrate industry innovations and creativity while also recognizing the local

Kelly Cohen Managing Partner Southern Strategy Group

economic impact that is generated from their innovations.

Employment Technologies Corporation Orange County

Osceola County Community Development Document Services Osceola County

Garmor, Inc. City of Orlando

Quarterly Investor Updates In an effort to further inform investors of the EDC’s work, a series of new events dubbed Quarterly Investor Updates were held at various locations throughout the region to discuss details of the EDC’s progress to-date and special initiatives.

“Tupperware has been an investor of the EDC for the past 20 years because we believe that economic development, at its core, is about changing lives by creating opportunities and bettering our community.” Michael Poteshman Executive Vice President and CFO Tupperware Brands Corporation

“Being involved with the EDC enables us to better customize our curricula based on the needs of the region’s employers and help prepare the workforce of tomorrow.” Intelligent Decisions Florida High Tech Corridor Council

Annual Report // 8

Vista Clinical Diagnostics Lake County

Quality Manufacturing Services, Inc. Seminole County

Dr. Charles R. Mojock President Lake-Sumter State College

Robert Utsey and Matt Gilbert with Skanska USA Building hosted the August 2013 Update.

Annual Report // 9


MARKETING & COMMUNICATIONS

2012-2013 EDC BOARD OF DIRECTORS

From Advanced Technologies to Business Services, Orlando is a premier location for businesses to locate and expand. And people

EXECUTIVE COMMITTEE

BOARD MEMBERS

LARS HOUMANN, CHAIR Florida Hospital

GLENN ADAMS Holland & Knight LLP

ROSEANN HARRINGTON OUC - The Reliable One

SCOTT FARIS, VICE CHAIR MicroVapor Devices, LLC

GEORGE AGUEL Visit Orlando

THOMAS K. SITTEMA, SECRETARY/TREASURER CNL Financial Group

VERNICE ATKINS-BRADLEY African American Chamber of Commerce of Central Florida

FRED HAWKINS, JR. Osceola County Board of County Commissioners

across the nation are taking notice. During the past year, the EDC’s Marketing and Communications efforts resulted in more than 20.5 million publicity impressions through 324 media placements in outlets such as CNN, Area Development Magazine, fDi Magazine and Florida Trend, among others.

WHY ORLANDO OrlandoEDC.com attracted

nearly 51,000 unique visitors more than half of those first timers - and 193,531 pageviews.

The EDC launched a social media campaign called Why Orlando to help generate greater awareness of Orlando as a worldwide business location. By engaging with local leaders, bloggers and stakeholders in the community, the EDC and

ALEX MARTINS, PAST CHAIR Orlando Magic

MARC HOENSTINE Duke Energy

TIM BAKER Baker Barrios Architects

MAYOR TERESA JACOBS Orange County Government

KELLY COHEN Southern Strategy Group

SHAWN BARTELT WFTV - Cox Media Group Orlando

STEVEN JAMIESON The Mall at Millenia

BRUCE DOUGLAS Harvard Development Company

CECELIA BONIFAY Akerman LLP

BARBARA JENKINS Orange County Public Schools

JIM ETSCORN BakerHostetler

DENNIS BOWMAN Florida Business Interiors

AVIDO KHAHAIFA Orlando Sentinel Communications

ADVERTISING

DAVID FULLER SunTrust Bank, Central Florida Division

PHILLIP BROWN Greater Orlando Aviation Authority

KELLY LAFFERMAN Findsome & Winmore

The EDC reached a targeted audience through strategic

JOHN C. HITT University of Central Florida

BRIAN BUTLER JCB Construction, Inc.

FREDERICK LEONHARDT GrayRobinson, P.A.

ANTHONY IORIO AV Homes, Inc.

LESLIE CAMPIONE Lake County Board of County Commissioners

MELBA LUCIANO School District of Osceola County

its ambassadors continually promoted Orlando as an ideal region for business and talent growth, retention and expansion through utilizing the hashtag #WhyOrlando. More than 5,000 #WhyOrlando mentions resulted in at least 10 million digital impressions through social media platforms.

advertising in international, national and local media outlets telling Orlando’s story as a premier business location. Among the advertising outlets selected were CoreNet Global’s The

TONY JENKINS Florida Blue

Leader, fDi Magazine, florida.HIGH.TECH, American Airlines, Florida Trend, Orlando Arts and Site Selection.

TONY MASSEY Massey Services, Inc.

FINANCIALS Private sector support accounted for 66 percent of the EDC’s total revenue, while 34 percent came from local government contracts with Orange, Seminole, Lake and Osceola counties and the City of Orlando. Seventy-seven cents of every dollar raised directly supported the EDC’s economic development mission. In planning for the future and any potential economic shifts, the EDC added $100,000 to reserves this past year. The EDC ended its fiscal year on September 30, 2013, with more than $1 million in reserves – up $300,000 since 2011. REVENUE 2012 - 2013

34

%

PUBLIC FUNDING $1,739,959

EXPENSES 2012 - 2013

66

%

PRIVATE FUNDING $3,342,494

77

%

ECONOMIC DEVELOPMENT $3,778,344

13

%

INVESTOR RELATIONS & EVENTS $624,390

10

E. ANN MCGEE Seminole State College of Florida

LEE CONSTANTINE Seminole County Board of County Commissioners

HAROLD MILLS ZeroChaos

MELANIE CORNELL HKS Architects, Inc.

CHARLES R. MOJOCK Lake-Sumter State College

LARRY DALE Sanford Airport Authority

CLARENCE OTIS, JR. Darden Restaurants, Inc.

MICHAEL DOSAL JPMorgan Chase Bank N.A.

MICHAEL POTESHMAN Tupperware Brands Corporation

LEWIS DUNCAN Rollins College

KEN POTROCK Walt Disney World Resort

MAYOR BUDDY DYER City of Orlando

JON RAMBEAU Lockheed Martin

WILLIAM T. DYMOND, JR. Lowndes, Drosdick, Doster, Kantor & Reed, P.A.

GAIL RAYOS Asian American Chamber of Commerce %

GENERAL & ADMINISTRATIVE $524,965

JOHN CASCIO Smart City

GEOFFREY B. ROGERS Full Sail University SHERRIE SITARIK Orlando Health RASESH THAKKAR Tavistock Group LARRY TOBIN Fairwinds Credit Union

KIMBERLY MAKI Bright House Networks MICHAEL MARDER Greenspoon Marder, P.A. MARITZA MARTINEZ Hispanic Chamber of Commerce of Metro Orlando NAN MCCORMICK CBRE SUSAN MOXLEY Lake County Schools KARL NEBEL North Highlands Worldwide BILLY PALMER BB&T - J. Rolfe Davis Insurance LARISA PERRY Wells Fargo TERRY PRATHER SeaWorld Orlando

ORLANDO EVORA Greenberg Traurig, LLP

REAGAN RICK Fifth Third Bank

STEVE GARRITY Highwoods Properties

SANFORD C. SHUGART Valencia College

JIM GAYNOR LightPath Technologies, Inc.

ROBERT UTSEY Skanska USA Building, Inc.

WALT GRIFFIN Seminole County Public Schools

These results have been confirmed by our auditing firm Cross, Fernandez and Riley, LLP. Annual Report // 10

Annual Report // 11


MARKETING & COMMUNICATIONS

2012-2013 EDC BOARD OF DIRECTORS

From Advanced Technologies to Business Services, Orlando is a premier location for businesses to locate and expand. And people

EXECUTIVE COMMITTEE

BOARD MEMBERS

LARS HOUMANN, CHAIR Florida Hospital

GLENN ADAMS Holland & Knight LLP

ROSEANN HARRINGTON OUC - The Reliable One

SCOTT FARIS, VICE CHAIR MicroVapor Devices, LLC

GEORGE AGUEL Visit Orlando

THOMAS K. SITTEMA, SECRETARY/TREASURER CNL Financial Group

VERNICE ATKINS-BRADLEY African American Chamber of Commerce of Central Florida

FRED HAWKINS, JR. Osceola County Board of County Commissioners

across the nation are taking notice. During the past year, the EDC’s Marketing and Communications efforts resulted in more than 20.5 million publicity impressions through 324 media placements in outlets such as CNN, Area Development Magazine, fDi Magazine and Florida Trend, among others.

WHY ORLANDO OrlandoEDC.com attracted

nearly 51,000 unique visitors more than half of those first timers - and 193,531 pageviews.

The EDC launched a social media campaign called Why Orlando to help generate greater awareness of Orlando as a worldwide business location. By engaging with local leaders, bloggers and stakeholders in the community, the EDC and

ALEX MARTINS, PAST CHAIR Orlando Magic

MARC HOENSTINE Duke Energy

TIM BAKER Baker Barrios Architects

MAYOR TERESA JACOBS Orange County Government

KELLY COHEN Southern Strategy Group

SHAWN BARTELT WFTV - Cox Media Group Orlando

STEVEN JAMIESON The Mall at Millenia

BRUCE DOUGLAS Harvard Development Company

CECELIA BONIFAY Akerman LLP

BARBARA JENKINS Orange County Public Schools

JIM ETSCORN BakerHostetler

DENNIS BOWMAN Florida Business Interiors

AVIDO KHAHAIFA Orlando Sentinel Communications

ADVERTISING

DAVID FULLER SunTrust Bank, Central Florida Division

PHILLIP BROWN Greater Orlando Aviation Authority

KELLY LAFFERMAN Findsome & Winmore

The EDC reached a targeted audience through strategic

JOHN C. HITT University of Central Florida

BRIAN BUTLER JCB Construction, Inc.

FREDERICK LEONHARDT GrayRobinson, P.A.

ANTHONY IORIO AV Homes, Inc.

LESLIE CAMPIONE Lake County Board of County Commissioners

MELBA LUCIANO School District of Osceola County

its ambassadors continually promoted Orlando as an ideal region for business and talent growth, retention and expansion through utilizing the hashtag #WhyOrlando. More than 5,000 #WhyOrlando mentions resulted in at least 10 million digital impressions through social media platforms.

advertising in international, national and local media outlets telling Orlando’s story as a premier business location. Among the advertising outlets selected were CoreNet Global’s The

TONY JENKINS Florida Blue

Leader, fDi Magazine, florida.HIGH.TECH, American Airlines, Florida Trend, Orlando Arts and Site Selection.

TONY MASSEY Massey Services, Inc.

FINANCIALS Private sector support accounted for 66 percent of the EDC’s total revenue, while 34 percent came from local government contracts with Orange, Seminole, Lake and Osceola counties and the City of Orlando. Seventy-seven cents of every dollar raised directly supported the EDC’s economic development mission. In planning for the future and any potential economic shifts, the EDC added $100,000 to reserves this past year. The EDC ended its fiscal year on September 30, 2013, with more than $1 million in reserves – up $300,000 since 2011. REVENUE 2012 - 2013

34

%

PUBLIC FUNDING $1,739,959

EXPENSES 2012 - 2013

66

%

PRIVATE FUNDING $3,342,494

77

%

ECONOMIC DEVELOPMENT $3,778,344

13

%

INVESTOR RELATIONS & EVENTS $624,390

10

E. ANN MCGEE Seminole State College of Florida

LEE CONSTANTINE Seminole County Board of County Commissioners

HAROLD MILLS ZeroChaos

MELANIE CORNELL HKS Architects, Inc.

CHARLES R. MOJOCK Lake-Sumter State College

LARRY DALE Sanford Airport Authority

CLARENCE OTIS, JR. Darden Restaurants, Inc.

MICHAEL DOSAL JPMorgan Chase Bank N.A.

MICHAEL POTESHMAN Tupperware Brands Corporation

LEWIS DUNCAN Rollins College

KEN POTROCK Walt Disney World Resort

MAYOR BUDDY DYER City of Orlando

JON RAMBEAU Lockheed Martin

WILLIAM T. DYMOND, JR. Lowndes, Drosdick, Doster, Kantor & Reed, P.A.

GAIL RAYOS Asian American Chamber of Commerce %

GENERAL & ADMINISTRATIVE $524,965

JOHN CASCIO Smart City

GEOFFREY B. ROGERS Full Sail University SHERRIE SITARIK Orlando Health RASESH THAKKAR Tavistock Group LARRY TOBIN Fairwinds Credit Union

KIMBERLY MAKI Bright House Networks MICHAEL MARDER Greenspoon Marder, P.A. MARITZA MARTINEZ Hispanic Chamber of Commerce of Metro Orlando NAN MCCORMICK CBRE SUSAN MOXLEY Lake County Schools KARL NEBEL North Highlands Worldwide BILLY PALMER BB&T - J. Rolfe Davis Insurance LARISA PERRY Wells Fargo TERRY PRATHER SeaWorld Orlando

ORLANDO EVORA Greenberg Traurig, LLP

REAGAN RICK Fifth Third Bank

STEVE GARRITY Highwoods Properties

SANFORD C. SHUGART Valencia College

JIM GAYNOR LightPath Technologies, Inc.

ROBERT UTSEY Skanska USA Building, Inc.

WALT GRIFFIN Seminole County Public Schools

These results have been confirmed by our auditing firm Cross, Fernandez and Riley, LLP. Annual Report // 10

Annual Report // 11


ORLANDO ECONOMIC DEVELOPMENT COMMISSION

ANNUAL REPORT FISCAL YEAR 2012 - 2013

ECONOMIC DEVELOPMENT COMMISSION

ECONOMIC DEVELOPMENT COMMISSION

SERVING ORANGE, SEMINOLE, LAKE AND OSCEOLA COUNTIES AND THE CITY OF ORLANDO

SERVING ORANGE, SEMINOLE, LAKE AND OSCEOLA COUNTIES AND THE CITY OF ORLANDO

301 E. Pine Street, Suite 900 // Orlando, Florida 32801 // p 407.422.7159 // f 407.425.6428 // orlandoedc.com

Orlando EDC 2012-13 Annual Report  

In this annual report, you will find many of our successes from the last fiscal year. We are not only attracting and expanding companies in...

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