Page 1


 
 
 
 
































»With junior ambassadors against doping« 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


Organizacija Zdru!enih narodov za izobra!evanje, znanost in kulturo United Nations Educational, Scientific and Cultural Organization

Slovenska nacionalna komisija za UNESCO Slovenian National Commission for UNESCO


Introduction
 
 Project
 »With
 junior
 ambassadors
 against
 doping«
 is
 an
 educational
 project
 in
 the
 field
 of
 fight
 against
 doping,
 especially
 targeting
 adolescents
 who
 are
 looking
 to
 take
 their
 sports
 careers
 to
 competitive
 and
 professional
 level.
 The
 project
 also
 indirectly
 addresses
 all
 other
 stakeholders
 that
create
and
shape
the
environment
for
young
athletes,
as
well
as
all
recreational
athletes
and
 participants
in
mass
sporting
events
in
Slovenia.
 
 It
is
a
comprehensive
project
the
objective
of
which
is
to
create
conditions
for
doping‐free
sport
 in
 a
 longer
 period
 of
 time.
 The
 project
 should
 be
 implemented
 so
 as
 to
 affect
 the
 young
 in
 educational
 institutions
 on
 the
 one
 hand,
 and
 those
 in
 sporting
 organizations
 where
 sports
 activities
 are
 performed
 on
 the
 other.
 It
 should
 also
 affect
 the
 young
 through
 various
 means
 of
 raising
awareness
and
informing,
through
public
media
and
modern
social
networks.
 
 »
 With
 junior
 ambassadors
 against
 doping«
 is
 a
 project
 that
 is
 developing
 and
 shaping
 a
 new
 network
of
young
athletes
that
believe
in
a
sound
mind
in
a
healthy
body
and
reject
any
thought
 of
using
doping
substances
to
enhance
their
athletic
prowess.
The
project
is
a
model
of
creating
a
 network
 of
 sports
 enthusiasts.
 Through
 peer‐to‐peer
 network,
 they
 are
 directly
 and
 indirectly
 building
a
network
in
which
sport
and
its
values
are
something
worth
sacrificing
one's
free
time
 for.
 It
 is
 a
 network
 of
 enthusiasts
 that
 fight
 for
 ethical
 and
 moral
 values
 of
 honest
 and
 fair
 participation
in
sports.


 

 The
 great
 value
 of
 the
 project
 is
 its
 apparent
 simplicity
 that
 enables
 a
 low‐budget
 implementation
 on
 the
 one
 hand,
 and
 promotes
 voluntary
 participation
 of
 young
 in
 a
 healthy
 teamwork
environment
on
the
other.
Educational
teams
are
being
established
that
help
reach
the
 project
objectives
with
the
help
of
examples
of
good
practice.
 
 The
 next
 objective
 of
 the
 project
 is
 its
 upgrade
 and
 application
 in
 other
 fields
 where
 the
 awareness
 of
 the
 young
 needs
 to
 be
 raised
 (e.g.
 illegal
 drugs,
 etc.).
 The
 upgraded
 project
 could
 also
be
offered
to
neighbouring
countries
in
the
region
and
perhaps
even
wider.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


2



Project
structure
and
its
management
 
 



 
 The
project
management
is
based
on
anti‐doping
regulations
of
the
World
Anti‐Doping
Agency,
 on
 knowledge
 and
 experience
 gained
 within
 SLOADO
 (Slovenian
 Anti‐Doping
 Organization),
 on
 examples
 of
 good
 practice
 obtained
 through
 the
 past
 work
 of
 anti‐doping
 junior
 ambassadors
 (EADIn
project),
and
on
their
models
and
techniques
used
during
the
first
year
and
now
serving
 as
the
guideline
for
the
project.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


3



1. STARTING
POINTS
 
 The
vision
of
project
»With
junior
ambassadors
against
doping«
is
to
create
a
generation
 of
 young
 athletes
 competing
 in
 a
 doping‐free
 sporting
 environment.
 This
 vision
 will
 be
 implemented
with
the
help
of
junior
ambassadors.

 
 Being
 an
 ambassador
 of
 the
 anti‐doping
 generation
 means
 acting
 and
 contributing
 to
 the
 development
and
facilitation
of
movement
for
doping‐free
sport.
The
 fundamental
 mission
 of
 the
 project
 is
 to
 create
 a
 network
 within
 which
 the
 ambassadors
 directly
 support
 and
 facilitate
the
awareness‐raising
campaign
among
peers
in
sporting
organizations
in
their
 own
sports.

 

 The
awareness
and
understanding
of
dangers
of
prohibited
substances
and
methods
among
the
 young
in
sports
is
very
poor.
The
finding
is
based
on
the
fact
that
most
sporting
organizations
in
 the
country
do
not
implement
programmes
through
which
young
athletes
could
be
familiarized
 and
informed
of
the
dangers
of
doping.

Moreover,
the
anti‐doping
topics
are
not
incorporated
in
 public
education
in
schools
and
university
programmes.
 
 Together
 with
 SLOADO
 campaign
 »Doping
 defines
 you.
 For
 everlife!«,
 the
 project
 has
 the
 potential
 to
 affect
 each
 and
 every
 sports
 enthusiast
 in
 Slovenia,
 regardless
 of
 the
 level
 of
 their
 involvement
in
sports.
Namely,
doping
has
long
been
an
issue
not
only
in
professional
sport,
but
 also
 in
 recreational
 sport
 and
 among
 adolescents
 who
 are
 concerned
 with
 their
 physical
 appearance.
 


1.1 SWOT
ANALYSIS
 
 The
current
state
in
Slovenia
can
be
presented
with
the
following
SWOT
analysis:
 



 
 
 
 


4



In
order
to
successfully
implement
the
project,
the
following
strategies
will
have
to
be
taken
into
 consideration:
 ‐ advantage
 should
 be
 taken
 of
 the
 good
 structure
 of
 sporting
 organizations
 and
 past
 experience
of
ambassadors
to
build
an
efficient
network
of
ambassadors,
raising
awareness
 among
young
athletes
in
sports
clubs
and
national
sports
federations;
 ‐ advantage
should
also
be
taken
of
the
favourable
public
climate
regarding
the
harmful
effects
 of
 doping
 and
 its
 unacceptability
 in
 the
 sporting
 public
 when
 it
 comes
 to
 development
 of
 clean
sport;
 ‐ a
 training
 model
 for
 new
 junior
 ambassadors
 coming
 from
 national
 sports
 federations
 and
 being
responsible
for
their
own
fields
should
be
developed;

 ‐ models
for
raising
awareness
within
sports
communities
should
also
be
established;

 ‐ health
 of
 athletes
 should
 be
 protected
 against
 the
 aggressive
 market
 communication
 activities
of
suspicious
manufacturers
of
food
supplements.


 


1.2 STAKEHOLDERS
ANALYSIS
 
 The
 project
 is
 directly
 targeting
 an
 anti‐doping
 organization
 that
 selects
 and
 trains
 junior
 ambassadors,
 thus
 acquiring
 new
 professional
 staff
 in
 the
 field
 of
 fight
 against
 doping.
 The
 project
indirectly
involves
athletes
‐
students
of
secondary
schools
and
gymnasiums
with
sport
 departments,
 members
 of
 junior
 national
 teams,
 club
 members
 of
 individual
 national
 sports
 federations,
athletes'
entourage,
and
participants
in
big
sporting
events.
These
are
the
ones
the
 ambassadors
will
share
their
knowledge
with.
 
 The
 implementation
 and
 participation
 in
 the
 project
 will
 have
 a
 positive
 effect
 on
 the
 organization
 implementing
 the
 project,
 on
 the
 entire
 community,
 and
 especially
 on
 the
 sports
 sector,
 which
 will
 benefit
 from
 new
 personnel
 (ambassadors)
 with
 anti‐doping
 knowledge,
 and
 from
higher
awareness
of
all
sports
stakeholders
at
recreational
and
professional
level.
 
 The
organization
managing
the
project
will
acquire
invaluable
experience
in
the
field
of
training.
 It
will
meet
the
set
objectives
and
educate
a
group
of
lecturers
(anti‐doping
junior
ambassadors)
 that
will
continue
to
be
active
in
the
field
of
anti‐doping
education
and
awareness‐raising,
thus
 increasing
the
number
of
athletes
who
are
aware
of
the
harmful
effects
of
doping.
The
lecturers
 will
 also
 play
 a
 major
 role
 in
 the
 sports
 sector.
 The
 implementation
 of
 such
 a
 project
 in
 a
 community
 reinforces
 its
 social
 structure,
 facilitates
 sustainable
 development,
 supports
 integration
 and
 actively
 involves
 a
 greater
 number
 of
 (young)
 people.
 Positive
 effects
 on
 the
 sports
 sector
 will
 be
 evident
 in
 higher
 awareness
 among
 young
 athletes
 and
 their
 entourage,
 resulting
in
less
frequent
abuse
of
doping
in
the
long
run,
revitalization
of
sport
values,
voluntary
 work
 and
 empowerment
 of
 young.
 Moreover,
 awareness‐raising
 programmes
 in
 big
 sporting
 events
 raise
 awareness
 of
 the
 entire
 sporting
 public,
 especially
 of
 the
 recreational
 athletes
 the
 number
of
which
has
significantly
increased
in
Slovenia
in
the
last
years
(e.g.
more
than
20.000
 recreational
athletes
participated
in
the
Ljubljana
marathon).
 
 In
 view
 of
 the
 analysis
 of
 the
 EADIn
 project,
 conducted
 in
 Slovenia
 in
 2011
 and
 beginning
 of
 2012,
it
can
be
concluded
that
a
total
of
1437
athletes
aged
between
14
and
18,
and
coming
from
 different
 sports
 were
 included
 in
 the
 educational
 and
 awareness‐raising
 programme,
 implemented
at
20
different
sporting
and
educational
institutions.
In
addition
to
that,
two
WADA
 Outreach
 Programmes
 were
 conducted,
 namely
 at
 the
 World
 Rowing
 Championship
 in
 Bled
 in
 2011,
 and
 European
 Athletic
 Meeting
 in
 Velenje
 in
 2012.
 A
 total
 of
 389
 athletes
 and
 their
 entourage
 from
 53
 countries
 participated
 in
 the
 programmes.
 Since
 project
 "With
 junior
 ambassadors
 against
 doping"
 is
 an
 upgrade
 of
 the
 EADIn
 project,
 it
 can
 be
 anticipated
 to
 affect
 even
a
greater
number
of
athletes
and
institutions.
 
 
 
 
 
 
 


5



CHART
1:
Analysis
of
athletes
included
in
the
EADIn
project
 



 
 
 The
analysis
of
athletes
included
in
the
EADIn
project
shows
that
the
majority
of
athletes
were
 students
 of
 secondary
 schools
 and
 gymnasiums
 with
 sport
 departments.
 EYOF
 and
 YOG
 participants
were
also
involved
in
the
project.
The
programme
also
included
junior
teams
of
the
 Ski
 Association
 of
 Slovenia
 ‐
 SAS
 (Alpine
 skiing),
 of
 the
 Football
 Association
 of
 Slovenia
 ‐
 NZS
 (U17
 and
 U19
 Slovenia
 women's
 national
 football
 team)
 and
 of
 the
 Basketball
 Federation
 of
 Slovenia
‐
KZS
(U17
and
U18
Slovenia
men's
national
basketball
team).
A
high
number
of
athletes
 and
 their
 entourage
 were
 included
 in
 the
 Outreach
 Programmes
 at
 the
 World
 Rowing
 Championship
in
Bled,
and
European
Athletic
Meeting
in
Velenje.
 
 CHART
2:
Analysis
of
sporting
and
educational
institutions
included
in
the
EADIn
project
 


The
 analysis
 of
 institutions
 involved
 in
 the
 EADIn
 project
 shows
 that
 14
 out
 of
 17
 secondary
 schools
and
gymnasiums
with
sport
departments
participated
in
the
project.
Moreover,
lectures
 were
 held
 for
 all
 junior
 national
 teams
 within
 NOC
 (EYOF
 and
 YOG).
 However,
 the
 focus
 of
 project
»With
junior
ambassadors
against
doping«
should
be
placed
especially
on
national
sports
 federations
 and
 sports
 clubs,
 which
 is
 something
 that
 has
 not
 been
 fully
 achieved
 within
 the
 EADIn
project.




 
 


6



1.3 PROBLEM
ANALYSIS
 1.3.1 Problem
analysis
in
public
education
 



 
 Problem
analysis
in
public
education
shows
a
lack
of
anti‐doping
contents
on
all
levels
of
public
 education.
 Lack
 of
 anti‐doping
 contents
 in
 secondary
 school
 education
 directly
 results
 in
 poor
 understanding
 of
 doping
 among
 the
 young
 when
 they
 are
 most
 sensitive.
 In
 order
 to
 achieve
 better
results
and
improve
their
physical
appearance,
the
young
often
turn
to
use
and
abuse
of
 prohibited
 substances
 and
 various
 food
 supplements,
 which
 has
 been
 confirmed
 by
 numerous
 researches,
in
the
USA
in
particular.
In
the
USA,
the
issue
has
been
addressed
with
a
programme
 of
biological
sample
testing
in
secondary
schools,
which
is
not
yet
possible
in
Slovenia.
However,
 the
 awareness‐raising
 programmes
 may
 reduce
 the
 use
 of
 prohibited
 substances
 among
 secondary
school
students
to
some
extent.
 
 Lack
of
anti‐doping
contents
in
higher
education
programmes,
especially
at
the
Faculty
of
Sport,
 Faculty
 of
 Medicine
 and
 Faculty
 of
 Pharmacy,
 indirectly
 affects
 the
 athletes,
 since
 graduates
 of
 respective
 faculties
 act
 as
 their
 trainers,
 general
 practitioners
 and
 entourage.
 They
 come
 into
 contact
with
athletes
at
different
times
throughout
their
sporting
careers.
Their
poor
knowledge
 of
the
issue
has
been
clearly
presented
in
study Auersperger,
I.,
Topič,
M.D.,
Maver,
P.,
Pušnik,
V.K.,
 Osredkar,
J.,
Lainščak,
M.:
Doping
awareness,
views,
and
experience:
a
comparison
between
general
 practitioners
and
pharmacists.
Wien
Klin
Wochenschr.
2011
Oct.28;
124(1‐2):32–8,
in
which
it
has
 been
 established
 that
 47.3%
 of
 Slovenian
 general
 practitioners
 lack
 proper
 understanding
 of
 doping,
 while
 only
 2.3%
 possess
 very
 good
 knowledge
 of
 the
 issue.
 A
 total
 of
 645
 general
 practitioners
and
330
pharmacists
participated
in
the
study.
The
percentage
of
pharmacists
with
 very
poor
knowledge
of
the
issue
was
slightly
lower
(35.2%),
while
the
percentage
of
those
with
 very
good
knowledge
was
slightly
higher
(5.6%)
than
with
general
practitioners.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


7



1.3.2 Problem
analysis
in
sports
sector
 



 
 
 
 Lack
of
awareness‐raising
programmes
in
sports
clubs
and
national
sports
federations
is
a
result
 of
the
lack
of
anti‐doping
topics
in
the
training
programmes
for
professional
personnel
in
sports.
 The
awareness
of
the
threat
doping
presents
to
athletes
is
thus
too
low
among
professional
staff
 in
 sports.
 Absence
 of
 programmes
 may
 also
 be
 attributed
 to
 limited
 financial
 resources,
 since
 sports
 clubs
 and
 national
 sports
 federations
 use
 their
 resources
 for
 training
 processes
 rather
 than
for
awareness‐raising
programmes.
 


1.3.3 Consequences
of
inadequate
knowledge
of
doping
 
 ATHLETES:
Their
lack
of
knowledge
about
doping
is
seen
in
their
unfamiliarity
with
prohibited
 substances
and
methods,
in
their
"inadvertent"
doping
through
food
supplements,
abuse
of
over‐ the‐counter
medication
and
excessive
use
of
food
supplements.
 
 ENTOURAGE:
Their
lack
of
knowledge
about
doping
results
in
poor
counsel
provided
to
athletes
 regarding
 food
 supplements
 and
 medicines.
 At
 worst,
 it
 may
 result
 in
 intentional
 doping
 of
 athletes.


 
 RECREATIONAL
 ATHLETES
 AND
 THE
 ENTIRE
 SPORTING
 PUBLIC:
 Low
 awareness
 among
 recreational
athletes
may
lead
to
inappropriate
use
of
food
supplements
and
abuse
of
prohibited
 substances
 with
 the
 purpose
 of
 achieving
 better
 results
 at
 recreational
 sporting
 events.
 The
 substances
may
be
abused
to
improve
one's
self‐image
and
physical
appearance
(losing
weight,
 bodybuilding).
 


1.4 CHALLENGES
 
 It
is
anticipated
that
two
bigger
challenges
will
arise
within
the
project.
The
first
challenge
will
 undoubtedly
be
the
selection
of
ambassadors
whose
future
duties
will
be
of
utmost
importance.
 Therefore,
 it
 is
 important
 that
 ambassadors
 are
 sports
 enthusiasts,
 if
 not
 athletes
 themselves,
 who
 are
 ambitious,
 willing
 to
 work
 (even
 voluntarily),
 reject
 any
 thought
 of
 using
 prohibited


8



substances,
 and
 have
 enough
 free
 time
 to
 conduct
 educational
 and
 awareness‐raising
 programmes.
 
 In
 our
 opinion
 and
 based
 on
 experience
 in
 the
 EADIn
 project,
 the
 second
 challenge
 will
 be
 communication
 with
 national
 sports
 federations
 and
 their
 motivation
 to
 participate
 in
 the
 implementation
 of
 educational
 and
 awareness‐raising
 programmes
 (only
 a
 few
 national
 sports
 federations
 participated
 in
 the
 EADIn
 project).
 Another
 challenge
 will
 be
 motivating
 national
 sports
 federations
 to
 implement,
 together
 with
 the
 qualified
 ambassadors,
 awareness‐raising
 programmes
in
their
member
sports
clubs.


One
 of
 the
 challenges
 will
 be
 the
 upgrading
 of
 the
 project
 and
 its
 use
 as
 a
 model
 for
 raising
 awareness
among
the
young,
offered
to
countries
in
the
region.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


9



2 PROJECT
OBJECTIVES
 
 a) GENERAL
OBJECTIVES
 
 The
 general
 objective
 of
 the
 project
 is
 to
 shape
 and
 create
 a
 “play
 true”
 generation
 of
 young
athletes
over
a
longer
period
of
time.
The
objective
could
be
reached
with
the
help
 of
 anti‐doping
 ambassadors.
 This
 would
 be
 a
 generation
 of
 athletes
 that
 believe
 in
 a
 sound
 mind
in
a
healthy
body
and
reject
any
thought
of
using
doping
to
enhance
their
athletic
prowess.
 The
project
is
a
model
of
creating
a
network
of
anti‐doping
junior
ambassadors.
Through
peer‐to‐ peer
 network
 and
 educational
 as
 well
 as
 awareness‐raising
 programmes,
 they
 are
 directly
 and
 indirectly
 building
 a
 network
 in
 which
 sports
 and
 its
 values
 are
 something
 worth
 sacrificing
 one's
free
time
for.
It
is
a
network
of
enthusiasts
that
fight
for
ethical
and
moral
values
of
honest
 and
fair
participation
in
sports.


 
 Through
 awareness‐raising
 programmes
 conducted
 at
 major
 sporting
 events
 in
 Slovenia
 (Ljubljana
 marathon,
 Marathon
 Franja,
 etc.),
 the
 sporting
 public
 could
 be
 familiarized
 with
 dangers
and
consequences
of
doping.
 
 b) SPECIFIC
OBJECTIVES
 
 The
specific
objective
of
the
project
is
to
select
and
train
a
group
of
junior
ambassadors,
 who
 will
 widen
 the
 network
 of
 athletes
 in
 national
 sports
 federations,
 secondary
 schools
 and
 gymnasiums,
 who
 are
 increasingly
 aware
 of
 the
 dangers
 of
 doping.
 In
 order
 to
 meet
 this
 objective,
several
intermediate
objectives
need
to
be
set:
 ‐ selection
of
ambassadors
(in
cooperation
with
national
sports
federations);
 ‐ preparation
of
the
contents
and
material
required
for
the
training
of
ambassadors,
and
the
 training
implementation;
 ‐ preparation
 of
 the
 contents
 and
 material
 (presentations,
 informative
 material)
 that
 ambassadors
will
hand
out
to
athletes;
 ‐ organization
of
awareness‐raising
programmes
at
major
sporting
events.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


10



3 JUNIOR
AMBASSADOR
TRAINING
MODEL
 
 Junior
 ambassadors
 are
 the
 fundamental
 group
 of
 the
 project
 that
 will
 undergo
 a
 training
 programme
and
become
qualified
to
implement
programmes
in
sports
clubs
and
national
sports
 federations.

 
 The
 selection
 of
 ambassadors
 is
 conducted
 through
 publication
 of
 positions
 in
 cooperation
with
national
sports
federations.
Prior
to
the
publication,
a
meeting
is
held
with
 representatives
 of
 national
 sports
 federations
 and
 other
 future
 project
 partners,
 at
 which
 the
 project
and
criteria
for
selection
of
ambassadors
are
presented.
 
 Candidates
for
junior
ambassadors
have
to
meet
the
following
criteria:
 ‐ they
 are
 members
 of
 sports
 clubs
 and
 can
 join
 the
 project
 through
 national
 sports
 federations;
 ‐ they
are
aged
between
18
and
22;
 ‐ they
were
active
athletes
(past
or
present
athletes);
 ‐ they
are
former
athletes
who
are
focusing
on
pedagogical
or
coaching
work
in
their
club
or
 national
sports
federation;
 ‐ they
have
excellent
communication
skills;

 ‐ they
have
an
understanding
of
work
management
and
teamwork;

 ‐ they
are
willing
to
work
voluntarily.


30
ambassadors
need
to
be
selected
for
the
purpose
of
project
implementation
(in
addition
 to
 14
 who
 worked
 within
 the
 EADIn
 project
 and
 will
 now
 assume
 the
 role
 of
 tutors
 to
 new
 ambassadors),
 half
 of
 them
 female,
 half
 male.
 It
 is
 desirable
 that
 federations
 with
 more
 members
 or
 those
 at
 greater
 risk
 of
 doping,
 propose
 a
 greater
 number
 of
 ambassadors,
 which
 would
make
the
work
at
later
stages
of
the
project
much
easier
(e.g.
there
are
4
ambassadors
(2
 pairs)
 at
 the
 Basketball
 Federation
 of
 Slovenia,
 who
 are
 responsible
 for
 education
 and
 awareness‐raising
in
all
clubs,
members
of
KZS).




 The
 selection
 of
 candidates
 is
 conducted
 on
 the
 basis
 of
 individual
 interviews
 with
 candidates,
 and
their
references.



 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


11



4 METHODS
OF
WORK
 


4.1 PROJECT
TEAM
 
 There
are
two
teams
cooperating
within
the
project:

 ‐ educational
 team,
 consisting
 of
 SLOADO
 legal,
 medical
 and
 sport
 experts
 who
 will
 devise
the
programme
and
train
the
selected
junior
ambassadors.
 
 Name
and
Surname
 Reference
 Jani
Dvoršak
 Head
of
Anti‐Doping
Department
 Prof.
Joško
Osredkar,
PhD
 UMC
Ljubljana,
Chairman
of
TUEC
 Nina
Makuc,
PhD
 SLOADO
‐
Coordinator
for
ADAMS
and
Education
 Lovro
Žiberna,
PhD
 Institute
of
Pharmacology
and
Experimental
Toxicology,
Faculty
of
 Medicine,
University
of
Ljubljana
 Asst.
Prof.
Tadej
Malovrh,
 Institute
 of
 Microbiology
 and
 Parasitology,
 Veterinary
 Faculty,
 PhD
 University
of
Ljubljana
 Klemen
Žiberna,
MD
 UMC
Ljubljana
 Jana
Frank,
PhD
 International
Centre
for
Genetic
Engineering
and
Biotechnology
 Trieste
 Klemen
Španinger,
PhD
 Institute
of
Biochemistry,
Faculty
of
Medicine,
University
of
Ljubljana
 Rok
Košir,
PhD
 Institute
of
Biochemistry,
Faculty
of
Medicine,
University
of
Ljubljana
 Maja
Benedičič
 Competed
in
Turin
2006
Winter
Olympic
Games
 Tadeja
Brankovič
Likozar
 Competed
in
Olympic
Games
between
1998
and
2010
 
 
 ‐ a
 team
 of
 junior
 ambassadors
 ‐
 tutors,
 who
 finished
 the
 EADIn
 programme
 (within
 the
EADIn
project,
they
underwent
a
training
programme
in
Heidelberg
and
attended
the
 final
 conference
 in
 Innsbruck)
 and,
 last
 year,
 conducted
 the
 awareness‐raising
 programme
 in
 sport
 departments
 of
 Slovenian
 secondary
 schools
 and
 in
 junior
 EYOF,
 YOG
teams.
This
team
of
ambassadors
will
provide
counsel,
coordination
and
help
in
the
 induction
of
new
ambassadors.
 
 Name
and
Surname
 Reference
 Karmen
Gec
 Professor
of
Sports
Education
 Tadej
Jug
 Student
of
the
Faculty
of
Medicine,
University
of
Ljubljana,
basketball
 coach
 Blaž
Jug
 Student
of
the
Biotechnical
Faculty,
University
of
Ljubljana
 Veronika
Dvoršak
 Student
 of
 the
 Faculty
 of
 Economics,
 University
 of
 Ljubljana,
 former
 athlete
 Maruša
Končar
 Student
 of
 the
 Faculty
 of
 Economics,
 University
 of
 Ljubljana,
 former
 athlete
 Danej
Navrboc
 Student
 of
 the
 Faculty
 of
 Arts,
 University
 of
 Ljubljana,
 member
 of
 national
luge
team
 Nina
Miloševič
 Student
of
the
Faculty
of
Education,
University
of
Maribor,
member
of
 national
judo
team,
European
junior
champion
 Tjaša
Hojnik
 Student
 of
 the
 Faculty
 of
 Sport,
 University
 of
 Ljubljana,
 national
 champion
in
pole
vault
 Tjaša
Logar
 Handball
player
 Jan
Družina
 Student
 of
 the
 Faculty
 of
 Sport,
 University
 of
 Ljubljana,
 ski
 jumping
 coach
 Matej
Drinovec
 Member
of
the
national
team
in
Nordic
combined.
 Luka
Pirec
 Student
 of
 the
 Faculty
 of
 Organizational
 Sciences,
 University
 of
 Maribor,
water
polo
coach
 Ana
Stošič
 Student
of
the
Faculty
of
Education,
University
of
Ljubljana,
athlete
 Sebastian
Bauman
 Student
of
the
Faculty
of
Sport,
University
of
Ljubljana,
cycling
coach
 
 


12



4.2 ORGANIZATION
 
 On
the
basis
of
the
ambassador
selection
model
(Chapter
3),
a
training
programme
in
the
form
 of
 a
 3‐day
 educational
 camp
 should
 be
 organized
 for
 selected
 ambassadors.
 The
 camp
 is
 organized
by
SLOADO.
 
 The
 camp
 takes
 place
 in
 one
 of
 the
 sports
 centres
 in
 Slovenia.
 The
 aim
 of
 the
 camp
 is
 to
 disseminate
 knowledge
 about
 the
 fight
 against
 doping
 among
 junior
 ambassadors,
 and
 to
 improve
 and
 consolidate
 their
 communication
 skills.
 The
 programme
 incorporates
 theoretical
 lectures
and
practical
workshops.
Former
top
athletes
share
their
experience
with
participants.

 
 The
 educational
 team
 will
 prepare
 the
 material,
 presentations
 and
 workshops
 for
 junior
 ambassadors.
A
handbook
for
ambassadors
and
equipment
required
for
project
implementation
 will
also
be
made
available.
 

 Programme
contents:
 ‐ the
biggest
doping
scandals
in
the
world
(GDR
and
Armstrong);
 ‐ national
fight
against
doping
in
Slovenia
and
world
anti‐doping
programme;
 ‐ national
and
international
anti‐doping
regulations;
 ‐ international
 standards
 ‐
 list
 of
 prohibited
 substances
 and
 methods,
 and
 Therapeutic
 Use
 Exemptions
(TUE);
 ‐ doping
control;
 ‐ effects
of
doping
on
the
health
of
athletes;
 ‐ dangers
of
food
supplements;
 ‐ healthy
diet;
 ‐ experience
of
former
top
athletes.
 
 Practical
workshops
will
incorporate
anti‐doping
topics
and
a
variety
of
skills
the
ambassadors
 will
 be
 using
 in
 their
 work.
 These
 are
 communication,
 management,
 group
 management
 skills,
 etc.

 
 The
 educational
 team
 shall
 also
 prepare
 the
 contents,
 presentations,
 workshops
 and
 informative
material
the
ambassadors
will
hand
out
to
athletes.
The
contents
include
all
the
 basics
 of
 the
 fight
 against
 doping,
 while
 workshops
 are
 intended
 for
 active
 involvement
 of
 participants
 by
 presenting
 their
 arguments
 for
 or
 against
 doping.
 The
 workshops
 represent
 practical
situations
in
which
the
participants
may
find
themselves.
Their
objective
is
to
prepare
 athletes
for
real‐life
situations.
 

 Informative
material
shall
contain
general
information
on
the
fight
against
doping
(organization,
 doping
 control,
 therapeutic
 use
 exemptions,
 dangers
 of
 doping,
 etc.).
 It
 will
 be
 received
 by
 all
 project
participants.
In
addition
to
informative
material,
Dangers
of
Doping
poster
(as
designed
 by
 WADA)
 shall
 be
 designed
 and
 displayed
 in
 visible
 locations
 in
 every
 school
 so
 that
 other
 students
of
the
respective
school
see
it
as
well.
 


4.3 COMMUNICATION
AND
PROMOTION
 
 Purpose
of
communication
channel
use:
 • Project
presentation
 • Provision
of
news
regarding
the
project
 • Project
promotion
 • Raising
awareness
of
the
fight
against
doping
among
target
groups
 
 The
most
important
objectives
of
communication
and
promotion:
 • Raising
awareness
of
the
dangers
of
doping
among
young
athletes
 • Raising
awareness
of
the
issue
of
doping
among
young
athletes


13



• • 


Raising
awareness
among
sporting
public
(recreational
athletes,
visitors
to
sporting
 events,
etc.)
 
Raising
awareness
among
general
public
 



 
 
 
 Communication
during
project
implementation:
 • Internal
communication
 • External
communication
 • Communication
with
target
groups
 o is
aimed
at
project
promotion.
 



 
 
 


14



Means/method
of
communication:
 Different
communication
means
 Adapted
to
different
target
and
age
groups
 Directed
at
the
project's
main
message
 Television
 Radio
 Printed
media
 Websites
 www.sloado.si
 Websites
of
project
partners
 Social
networks
 www.facebook.com/sloado
 Twitter
SLOADO‐anti
doping
 You
Tube
SLOADO
 European
Athletics
–
UNESCO
Young
Leaders
Community
 Promotional
 World
Rowing
Championship,
Bled
2011
 activities
at
 International
EA
Meeting,
Velenje
2012
 sporting
events
 Printed
material
 Brochures,
leaflets
 Handbook
for
ambassadors
 Danger
of
Doping
poster
 Advertising
campaign
»Doping
defines
you«
 • • •


 


4.4 PROJECT
PARTNERS
 
 The
following
partners
participate
in
the
project:
 ‐
national
sports
federations
 ‐
in
ambassador
selection
 ‐

communication
regarding
the
implementation,
and
the
implementation
of
educational
 programmes
and
programmes
for
raising
awareness
among
junior
national
teams
 ‐
implementation
of
awareness‐raising
programmes
in
sports
clubs
that
are
members
of
 individual
national
sports
federation
 ‐
OCS
 ‐

communication
regarding
the
implementation,
and
the
implementation
of
educational
 programmes
 and
 programmes
 for
 raising
 awareness
 among
 EYOF
 and
 YOG
 national
 teams
 ‐
Ministry
of
Education,
Science,
Culture
and
Sport
 ‐
 provision
 of
 support
 for
 the
 awareness‐raising
 programme
 in
 secondary
 schools
 and
 gymnasiums
 ‐
SECONDARY
SCHOOLS
AND
GYMNASIUMS
WITH
SPORT
DEPARTMENTS
 ‐
communication
regarding
the
implementation,
and
the
implementation
of
awareness‐ raising
programme
in
sport
departments
 ‐
ORGANIZERS
OF
MAJOR
SPORTING
EVENTS
 ‐
implementation
of
WADA
OutReach
Programme
in
cooperation
with
organizers
 
 All
project
partners
are
asked
to
promote
the
project
on
their
websites
and
social
networks.
 


4.5 CONTROL
 
 Control
 is
 conducted
 at
 all
 stages
 of
 the
 project
 and
 begins
 in
 its
 first
 stage,
 i.e.
 during
 the
 selection
and
training
of
ambassadors.
Successful
implementation
of
the
project
namely
depends
 on
a
properly
trained
team.

 
 In
 the
 initial
 stage
 of
 the
 project,
 a
 meeting
 is
 held
 with
 national
 sports
 federations.
 They
 are
 given
 questionnaires
 in
 which
 they
 are
 asked
 about
 their
 opinion
 on
 the
 project,
 their
 participation,
 approximate
 number
 of
 ambassadors
 they
 will
 propose,
 and
 the
 number
 of
 clubs
 that
could
be
included
in
the
project.



15



On
 the
 one
 hand,
 the
 questionnaire
 will
 enable
 easier
 planning
 of
 subsequent
 stages
 of
 the
 project
 (selection
 and
 training
 of
 ambassadors,
 coordination
 with
 national
 sports
 federations),
 while,
 on
 the
 other
 hand,
 it
 will
 enable
 better
 control
 over
 the
 response
 of
 national
 sports
 federations
and
their
opinion
about
the
project.
 
 During
 the
 performance
 of
 duties,
 control
 will
 be
 conducted
 with
 the
 purpose
 of
 acting
 in
 accordance
 with
 set
 objectives,
 of
 simultaneous
 problem‐solving
 and
 programme
 adaptation.
 SLOADO
 supervises
 the
 work
 of
 project
 coordinators
 in
 individual
 national
 sports
 federations
 and
 monitors
 whether
 the
 educational
 and
 awareness‐raising
 programmes
 in
 sports
 clubs
 are
 implemented
in
accordance
with
the
set
objectives.
 
 To
 make
 the
 control
 more
 efficient,
 SLOADO
 shall
 obtain
 an
 attendance
 list
 for
 all
 performed
 activities
 (Annex
 1
 ‐
 Attendance
 list),
 enabling
 control
 over
 the
 number
 of
 participants
 in
 the
 project,
their
age
and
type
of
sport.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


16



5 APPLICATION
IN
PRACTICE
 
 Anti‐doping
 junior
 ambassadors
 that
 will
 be
 trained
 within
 the
 framework
 of
 this
 project
 will
 continue
 to
 be
 committed
 to
 implementing
 educational
 and
 awareness‐raising
 programmes
 for
 the
following
target
groups:
 
 ‐ ATHLETES
 ‐
 STUDENTS
 OF
 SECONDARY
 SCHOOLS
 AND
 GYMNASIUMS
 WITH
 SPORT
 DEPARTMENTS
 With
the
support
of
the
Ministry
of
Education,
Science,
Culture
and
Sport,
short
(2
school
periods
 per
 year)
 awareness‐raising
 programmes
 would
 be
 implemented
 for
 all
 students
 of
 sport
 departments.

In
the
first
year
of
project
implementation,
the
programme
would
be
conducted
for
 students
 of
 all
 years,
 while
 in
 the
 following
 years,
 the
 programme
 would
 be
 intended
 only
 for
 first‐year
 students.
 There
 are
 17
 schools
 with
 sport
 departments
 in
 Slovenia
 (first
 years:
 23
 departments,
about
600
students‐athletes).
 
 ‐ MEMBERS
OF
JUNIOR
NATIONAL
TEAMS
OF
NATIONAL
SPORTS
FEDERATIONS
AND
THEIR
 ENTOURAGE
 Educational
 programmes
 for
 members
 of
 junior
 national
 teams
 and
 their
 entourage
 would
 be
 implemented
 in
 cooperation
 with
 national
 sports
 federations.
 They
 would
 be
 conducted
 within
 the
 framework
 of
 preparations
 for
 important
 competitions
 or
 prior
 to
 their
 departure
 to
 these
 competitions
(junior
world
and
European
championships).
In
cooperation
with
OCS,
educational
 programmes
would
also
be
implemented
for
EYOF
and
YOG
participants.
There
are
34
national
 sports
 federations
 in
 Slovenia
 that
 are
 members
 of
 international
 sports
 federations
 included
 in
 the
Olympic
Games
programme.
That
means
approximately
70
junior
national
teams
and
about
 1000
athletes
(aged
between
14
and
18),
as
well
as
150
members
of
their
entourage.
 
 ‐ SPORTS
CLUB
MEMBERS
 On
the
initiative
of
national
sports
federations,
educational
programmes
would
be
conducted
for
 sports
clubs
that
are
members
of
individual
national
sports
federations.
The
number
of
clubs
and
 athletes
 depends
 on
 each
 individual
 national
 sports
 federation.
 Nevertheless,
 the
 target
 group
 are
athletes
aged
between
14
and
18,
and
their
coaches.
 
 ‐ PARTICIPANTS
IN
MAJOR
SPORTING
EVENTS
 In
 cooperation
 with
 organizers
 of
 big
 sporting
 events,
 awareness‐raising
 programmes
 (WADA
 Outreach
Programme)
could
be
implemented
for
participants
in
these
events
and
consequently
 for
the
entire
sporting
public.
There
is
a
large
number
of
sporting
events
organized
in
Slovenia
 each
year
(for
professional
and
recreational
athletes).
The
awareness‐raising
programmes
would
 be
conducted
at
5
events
per
year.
The
target
group
are
the
participants
of
all
age
categories.
 
 It
would
be
unrealistic
to
expect
that
during
the
first
year
of
the
implementation
of
project
»With
 junior
ambassadors
against
doping«
all
young
athletes
will
be
included
(e.g.
students‐athletes
are
 often
 absent
 from
 school
 due
 to
 training,
 competitions,
 disease
 or
 injuries).
 However,
 it
 can
 be
 claimed
 that
 the
 project
 will
 have
 an
 important
 long‐term
 effect
 on
 the
 majority
 of
 young
 athletes.
It
can
be
expected
that
the
knowledge
of
Slovenian
athletes
and
their
entourage
about
 the
 dangers
 of
 doping
 will
 be
 much
 better
 than
 now.
 Moreover,
 the
 awareness
 of
 the
 entire
 sports
sector
will
increase.
 
 
 
 
 
 
 
 
 


17



6 WORKFLOW
AND
FINANCIAL
PLAN
 


6.1 WORKFLOW
 



 



 
 The
implementation
of
the
project
will
begin
in
May
by
presenting
the
project
to
all
future
project
 partners,
especially
national
sports
federations,
that
will
help
select
the
ambassadors.
 
 Successful
ambassador
selection
will
be
followed
by
the
preparation
of
the
training
programme
 (three‐day
 camp)
 for
 ambassadors,
 and
 preparation
 of
 required
 material.
 This
 shall
 be
 performed
in
June
and
July.
The
training
of
ambassadors
will
be
performed
at
the
end
of
August
 or
beginning
of
September.
 
 Simultaneously
 with
 the
 selection
 and
 training
 of
 ambassadors,
 the
 educational
 team
 prepares
 the
 contents
 and
 material
 the
 ambassadors
 will
 hand
 out
 to
 athletes
 and
 other
 stakeholders
 through
educational
and
awareness‐raising
programmes.
 
 The
second
stage
of
the
project
shall
begin
in
September.
This
stage
will
include
the
educational
 and
 awareness‐raising
 programmes
 in
 schools,
 national
 sports
 federations,
 clubs
 and
 major
 sporting
events,
taking
place
by
the
end
of
June
of
the
following
year.
 
 
 
 
 



18



6.2 FINANCIAL
PLAN
 
 Provisional
financial
plan
of
project
»With
junior
ambassadors
against
doping«.
 
 ITEM


DESCRIPTION


COSTS
(€)


CONSULTANTS


Lecturers
in
training
programmes


TRAVEL
 DOCUMENT
PRODUCTION


Travel
expenses
of
lecturers
to
the
training
 camp
 Brochures,
posters


3,300.00


CONTRACTS


Coordinator


7,500.00


COMMUNICATIONS


Project
promotion


3,000.00


OFFICE
SUPPLIER


Stationery


500.00


RENTAL
OF
EQUIPMENT
OR
FURNITURE


Computer,
projector,
loudspeakers


500.00


RENTAL
OF
MEETING
OR
CONFERENCE
 ROOMS
 HOSPITALITY



Meetings


500.00


3,400.00
 900.00


7,000.00


MISCELLANEOUS



Accommodation
for
ambassadors
and
 lecturers
 Clothes
for
ambassadors
(T‐shirts,
hoodies)






Miscellaneous


2,000.00










TOTAL:






2,500.00
 

 31,100.00



 Costs
 of
 up
 to
 USD
 20,000
 will
 be
 covered
 by
 UNESCO,
 while
 SLOADO
 shall
 take
 care
 of
 the
 remaining
costs.
 
 Costs
of
project
are
somewhat
higher
in
the
first
stage
due
to
the
organization
of
the
three‐day
 training
 programme
 (accommodation,
 lecturers,
 etc.).
 During
 the
 stage
 of
 implementation
 of
 educational
 and
 awareness‐raising
 programmes,
 the
 costs
 are
 significantly
 lower,
 since
 the
 ambassadors
mostly
perform
their
work
voluntarily.
 
 
 
 
 
 


19


With_junior_ambassadors_against_doping-UNESCO_project  

http://www.sloado.si/fileadmin/dokumenti/UNESCO/With_junior_ambassadors_against_doping-UNESCO_project.pdf