OMG! April 2014
ORCHID MONTHLY GOSSIP
BRIN GIN G SEXY BACK
HELPING PEOPLE GET BACK INTO EMPLOYMENT!
Pages 10 & 11
St Patrick’s Day in O-Land!
2 MILLION+ VIEWS!
Page 13 OMG OMG
AT PUBLICAN AWARDS 2014!
Pages 6 & 7 C
O-LAND SCOOPS ‘BEST PUB EMPLOYER’
2 OMG! April 2014
Message from the editor... that the page the insight figures – us w sa f. Don’t miss out onths that received defy belie it on page 13. In the same six m d ol G ’ le op out s In Pe on reading all ab achieve ‘Investor e Publican th at up d lle ro we status, walked illiant loyalty Awards 2014 and e ‘Best e also have the br -Up’ (with W away with th he Big Sign ize. incentive ‘T s 8 & 9, Pub Employer’ pr e prizes up for grabs!) on page th k’ schemes on Is there no halting the ‘Back To Wor is at th in tra y d many more Owa an na ru pages 10 & 11 gest. Orchid??? Land stories to di Before this great ived, accolade was rece sage es m is I’d focused th e bl va lie on the unbe s story Facebook succes Hull in at the Manor Farm
month. Have a cracking
Pa ul H.
pa u l. ho l ma n@
Send your shout-out to Paul Holman at email@example.com
S a ra h F a rm , E m e ry @ C o Middle sbrougulby “Sarah h joined u s
s on th cheme e a was ov nd after the Back To Work eight w er, we to ee Fuzzy E ok her on as p k period d art of th distribu ’s team. She e design tes mo s and nthly n update ewslett s Face ers, reg book w increas ularly ith Fuz ed our zy e kid helped to build s party trade vents, has and ev cart for a photo en th b been a e kids’ partie ooth and ca ndy ppointe s. She’s d Fuzz keep u re cently y p the g reat wo Ed’s Supervis rk Sara or h!” Gareth S Middle mith (Manage sbroug r @ Co h) ulby Fa rm,
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Super impressed with your team or a specific team member?
Amy S impso n Arms, Auden @ Fairfiel d shaw “Amy S im
pson h be our as pu A she ha pprentice a t herself forw nd Sa s the p ard to les as this ind ustry a sion and co Ambassado r; service nd m and sta delivers ex mitment for ceptio ndard nal s!” Chris F re Auden eman (Man shaw) ager @ Fairfie ld Arm s,
o r ch idg ro u p. c
Hazeli @ Woo p dside, Leeds “Daniell e at makin is our full-time ca g and reg conversations rver. She’s fan ta ula w Danielle rly makes a fu ith the custom stic ers ss of th is also e kids. brilliant the kitc at u he also ex n clean and tid pselling, keep pe y in the bes cting her first b and smiling! S g t!” he’s aby – w e wish h er all Nicola W ilson (M anager @ Woo dside, L eeds)
April 2014 OMG!
OMG! PAGE 3
MUSCLE MAN! G! M O ON
GET E 3! PAG
TY UGH D R NA URE YOU T S A U E F D SEN GET ’S H D T N A ON PICS NEXT M IN ION! EDIT
Here’s O-L a Cale Merc nd’s very own er (key tea m member) fr o Hotel in C m the Channings lifton, quite providing P literally with the sh roject Fair Play ir Have you t off his back. donated y et? Visit www.proje to find you ctfairplay.org.uk r nearest d point! rop off
Make U p
C M Y K
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T o do na
Our very own ‘Man at the Top’ Rufus Hall joined the social media #nomakeupselfie craze by allowing his beautiful helpers Amey Fairbrother, Ella King and Maria Hamilton (left) to apply full make-up to his face all in the aid of Cancer Research UK. The photo made over £100 which was added to the £8 million already raised for Cancer Research UK on Facebook. One of the greatest uses of social media to date!
4 OMG! April 2014
OMG! WHAT ARE YOU
SHOUTING ABOUT! Our very own happy news stories from across Orchid WHAT A MYSTERY! The team at Hunters in East Kilbride were all smiles in March thanks to a score of 90% from a Mystery Visitor result. Manager Norman MacInnes wanted to offer special thanks to Ali, Grant, Sam and Lauren. He even bought them all a ‘wee’ drink to say thanks for their continued hard work!
THEWOODLANDS BECOMES A PKB! 100% Fresh Dough. Front of house kitchen. Plenty of live sport and entertainment. It can only mean one thing – a Pizza Kitchen & Bar! One of our newest PKB recruits is the Woodlands in St. Helens. If you get a chance check it out! Opening reviews have been tremendous. Well done to the team!
GET SET FOR
SUMMER! Orchid Office employees got away from their desks, rolled up their sleeves and provided some assistance in helping make our pubs look tip-top for the summer months ahead. They’ve been busy painting, gardening, sanding, weeding, sweating, heaving and laughing all to help O-Land sparkle and shine!
CAPITAL ONE FINAL
The Royal Marine in Sunderland (a massive Sunderland-supporting pub) got out the red and white balloons, flags and Sunderland strips for the big Capital One Final match between Sunderland and Man City. Newcastle Radio joined in the festivities by broadcasting the match live from the pub. Sadly for all concerned, the result ended 2-1 City; however, the day won’t be forgotten in a hurry!
April 2014 OMG!
CHARITY ALE METER! WE FOLLOW ORCHID PUBS WHO REALLY KNOW HOW TO DO THEIR BIT FOR CHARITY!
g amazing in th e m o s e b don ext Has your puTell us about it and be n for charity? OMG!’s Charity Meter! to feature in OMG OMG
A variety o Grays In f charities receiv n recentl ed mone y The mon y ey raised with an Irish Bin from the Muirfield go Night. was shar and Dan school (£200), C ed out between c a Group (£ e Explosion – Lo ncer Care (£320 cal Kids ) 200). Gr Dance ayt effor t team!
HATFIELD CHASE, DONCASTER ‘The Ultim took pla ate Waxing’ cha ce r Hatfield on the 28th Feb ity night Chase. B eard, arm at the eyebrow s, shaved! head… you nam s, M e The Littl oney raised wen it, it was e Rainbo t to ws Autis Group, a m v provide oluntary group support who to the fa of young mil p Autism a eople affected b ies y nd Aspe rger’s Syndrom e.
MOBY DICK, ROMFORD
GRAYS INN, ABERDEEN
eir e up th od c a n a ck had oney for go m oby Di The M hen raising r Steps to w e ager e h v f slee art o y Man t p u s p A e . causes nce course, D n hosted a o Excelle on Tomlins of her m r a a n p t Cin ight as ea. It pulled N o n i s Ca n id yle! n’s De Drago unters big st p e in th
A few twist coffee mo e unifo d raffles a rnings, rm da n at the ys he d nonl A n s on ra ped the t fanta i s e Care tic cause se money am called Babie for a prem s. Th Tiny a e their ture and charity s Lives Spe s famil u cial ies at ick newbo pports rn ba RVI H bi ospit al in es and Newc astle.
6 OMG! April 2014
St Patrick’s Day in O-L y o ur “ To ot v en if y ou or n e ish .” “M ay y o wn h r se l l a f l iv e e t o be 10 o u nev w it h o n e 0 y e ar s , e xt t o r e pe r a y ea r nt .”
Limerick #1 - The Beer C ow There was an old farmer named Lear, W ho possessed a f ine cow t hat gave beer. Budweiser or Schlitz, C ould be tapped fr om her teats, And pretzels came out of t he rear.
t o o ur " H er e ' s ir l f r ie n d s . nd g w i v e s a e y n e v e r m e et ." May t h
O ld B a l l L e ed s
H ar e & H ou nd s M in w or t h
Cedar Tr ee C a er p h il ly
Ol d B al l L eed s O ld B a l l L e ed s
ou se Th at ch ed H e Fy ld P ou lt on - L e -
R ed L io n H ot el C os h a m
S h aw Fa rm C h e lm s f or d
S t ag In n W ig a n
Swan Inn B r omsgr ove
L oc k K ee p er M a n c h e st er
C ou nt y Ho te l, S t A nn es
W oo dp ec ker W at er lo ov il le
April 2014 OMG!
Land! 17th March 2014 “A n Iri shm an is nev er dr unk as long as he can hol d ont one bla de of gra ss to kee po fr om fal ling off the ear t h.”
l uck y " If you' r Ir i sh en ou e , t h e gh t o ny b e n oug o u'r e l uc e ky h."
Limerick #2 - Beer Saves The Day It t ook seconds before ’twas okay, Fr om A t o Z — al l t he way, Feeling fresh and alright , v e nt ed h e n i d o " G o k ee p t Shining bright as a light. y t i ng t he e k s i h w Once again Beer had saved t he day. r ul h fr om Ir is
n C o ck In z ard u on B z L e i g ht
w o r ld . "
C h er ry Tr ee W a r r ingt on
L itt le M ester S he f f ie ld
Ta l bot In n nes M il t on K e y Fa ir fi eld Arm s Auden sh aw Ha yw ai n S t. Iv es
Tre b le B ob B a r l b or ou gh
Ha yw ain S t. Iv es
Lit tl e M est er S he f f ie ld
W ea vers M il l D u n de e
A l bi on B la ck p oo l
M Y K
Li tt le M es ter S h e f f ie ld
G ra ys In n A berdee n
Tr eb le B ob B ar l bo r ou g h
8 OMG! April 2014
THE BIG S What is ‘The Big Sign-Up’? ‘The Big Sign-Up’ is a scheme running from midMarch to mid-June where we aim to kick off our goal of adding an extra 100,000 loyalty card holders across our pubs by the end of 2014! An increase in loyalty card holders will help us get closer to our customers provide them with our fantastic offers.
What are the benefits to the pub? You can achieve an average £1.81 increase per transaction as well as an average £8.12 additional profit per year, per customer! This could work out to as much as £60k profit for your pub in one year. Yes, one year!!
Which schemes do these cover? Diamond Club Card, Our Family Card, Spice Card and Slice Card are all covered in this scheme. Let’s not forget the greatest prize of them all. The pubs that achieve the top three highest full registration sign-up figures, per division, will receive the following cash prizes to go towards a staff party:
£500 1st Place OMG OMG
£200 3rd Place
You’d be crazy not to get on board!
April 2014 OMG!
SIGN-UP! “Earning our customers’ loyalty is incredibly valuable to Orchid both from a profit point of view and also in terms of building strong relationships. By linking our loyalty schemes to our till systems, we’re able to learn so much about our customers: who they are, when they like to visit and what they typically spend. This insight is fed into our marketing planning process to help us create really compelling campaigns and promotions that will drive our customers back into our pubs – this is the ultimate goal sitting behind the ‘The Big Sign-Up’ campaign and we hope that everyone will get behind this over the next few months!”
Maria Hamilton Senior Marketing Manager Digital and Loyalty
ce ss !
M Y K
d at al l ti me s! ke oc st l l we s rd ca ty al loy ur yo • Ke ep ac t Pr int S ea rc h! • To or der mo re loy al ty ca rd s, co nt al ty cu st omer loy a tr ex e on p -u gn si o t f af st • C ha l le nge ea ch me mb er of iz es av ai la bl e! pr he t of m he t nd mi re – y da y ev er mp ai gn s ca l ra nt ce te ica un mm co o t is ps -u • A gr eat wa y t o en co ur age si gn lik e t he Tr ip le Po int s pr om ot ion s! – gr eat ch an ce s or do ur yo gh ou hr t s ce fa w ne • M ag 7 date s wi l l se e ma ny ! t o gain in cr ea sed si gn -u p f ig ur es rv at ion s t o si gn -u p! se re e lin on ke ma o wh s er om st cu • A lw ay s re mi nd yo ur ss ib le ! po as y kl ic qu as in s on ti ica pl ap • S en d yo ur
uc S p -U gn Si r fo ps Ti p To ’s ia ar M
M ar i a
10 OMG! April 2014
‘BACK TO WORK’ HELPING PEOPLE GET BACK INTO EMPLOYMENT
Are you aware of the Government initiative schemes to get people back into work? No? Well your pub could be in for a nice saving! Read on! Wage Incentive Scheme • Provided by the local Job Centre. • 18-24 year olds (out of employment for 6+ months).
N a o m i W h it
O - L a n d ’s ‘B
t a k er
ack To W or k’
Sector Based Work Academy (SBWA)
E x p er t
• Provided by SBWA – the company who source and train people.
• Employed like any other employee! • Paid at normal pub rate and issued with Orchid contract. If employed for 26 continuous weeks, a payment will be made to your P&L! To sign up to this scheme, contact your local Job Centre and inform Naomi Whittaker. Naomi can also e-mail you over a claim form.
Work Experience • Provided by the local Job Centre. • 18-24 year olds. • 2-8 weeks work experience in your pub. • Unpaid for the length of the work experience. • Could lead to full-time employment!
Unemployment has fallen by 63,000 with 60% attributed to the use of these schemes across the UK! OMG OMG
To sign up, contact your local Job Centre and inform Naomi Whittaker.
• 2-week programme with 1-week classroom training and 1-week on-thejob training. You only need to guarantee each person an interview with feedback on how they got on – this could lead to full-time employment! Contact Naomi Whittaker with regards to offering placements. Here’s your chance to help the unemployed get back to work and aid their development and lifestyle. You’ll benefit financially whilst helping the local community. Get involved!
April 2014 OMG!
’ We are expecting over £11,000 to be hitting P&Ls in the next two months through the Wage Incentive! Read what some of our Managers think… “We use the Work Experience programme through our local Job Centre. It’s an eight-week programme where the candidates are referred from their job advisor and placed to train with us. There is no guarantee of a job role but we always ensure a reference is provided.
ke a t t i h nny W
We were contacted by our local Job Centre to initiate the scheme at our site. We met with them and discussed our wish list to ensure we took the right people. It has been a brilliant tool for us.
“We’ve tried the Youth Contract Wage Incentive (Ingeus). We contacted the Job Centre (process to initiate scheme) and luckily for us one of our staff members knew someone that was looking for work.
Our Reward: £2275.00 back on my P/L (and apparently the first venue in Orchid to claim the full benefit after 6 months employment!)
Mitchell Rayner had never worked in catering before and picked up the ropes very quickly and was even promoted five months later to become a Supervisor. There are young people
We get up to eight weeks to see someone’s true colours, train them and then welcome them to our team - it’s a no brainer really. We have had brilliant results and have taken on five of our candidates so far, with plans to increase this further. We found by asking for certain criteria from the Job Centre, then interviewing each candidate before taking them onto the programme, that we ended up with great people. During the process we held reviews with the individuals and really brought them into the team. What other process could you spend eight weeks training a team member for free to be the best person for your team? Fantastic!” Jenny Whittaker Assistant Manager @ the Coulby Farm in Middlesbrough
out and about who have never worked in catering before and are willing to learn and work hard. We would strongly recommend that you take your time and invest in them!” Eddy Pede Manager @ the Rayleigh Lodge in Essex
Ed d y P ed
12 OMG! April 2014
L I R O-LAND OFFERS! P A TAKE ADVANTAGE OF OUR FANTASTIC CURRENT OFFERS!
CC MM YY KK C M Y K OMG OMG
April 2014 OMG!
Social Media Case Study The Hand-Written Poster OVER TWO MILLION VIEWS! MANOR FARM, HULL
On Sunday 23rd March, the Manor Farm posted the photo to your left on their Facebook page. The photo is of Joe Page (Food Runner at the Manor Farm in Hull) holding a poster that reads… MY BOSS SAID IF I GET 200 LIKES I CAN HAVE APRIL 13TH OFF SO I CAN GO TO WEMBLEY! PLEASE LIKE + SHARE! #UTT CITY TILL I DIE :-) The photo received… • 400+ COMMENTS! • 2,000+ SHARES! • 53,000 LIKES! • 2.1 MILLION PHOTO VIEWS!
KIRSTY HARTLEY MANAGER @ MANOR FARM, HULL “Joe has a habit of coming up to me and asking for time off when he’s already booked a ticket for something, so this time I thought I would teach him a lesson and scare him a bit - even though I had already booked him the day off (I’m soft like that). I knew he would get a few likes with the focus on Hull City FC at the minute so I thought it would also give us the chance to get the likes up on our Facebook page. However I slightly underestimated how far it would go! 2,000,000+ photo views, 50,000+ likes, 2,000+ shares! Insane! I’ve now even volunteered to work Joe’s shift so he can be paid for it, a small price to pay from going from 400 page likes to over 1000! My advice to anyone thinking of doing the same would be to pick something local or something that people are passionate about in your area, monitor the comments coming in as mass exposure unfortunately brings the odd offensive remark so be prepared to delete anything nasty and lastly… just do it!
C M Y
I also want to give a huge shout-out and thanks to all of the team for getting behind us on this. They all shared the photo and even shared the newspaper article written about us! They did an amazing job in promoting the Manor Farm without even having to be asked. Love them all!”
K OMG OMG
ent m e l pp u S s Sale 14 OMG! April 2014
CRAFT FAIRS SWAN, HEDDON ON THE WALL
Idea “After having such a bad winter we thought about what event we could do to draw in the crowds.” “We spoke to the team for ideas and we all came to a joint decision of putting together a Christmas market. We took £1,900 and so it made sense to do it again in the summer!”
P lan Met hod:
“We went to see the local school, farmer’s market, local post office and deli store to ask if they wanted a stall set-up.” “The event was held in our car-park and we charged £5 per stall which went to Macmillan Cancer Support.”
B il ly & Kat h
“There were plenty of stalls which included crafts, sweet shops and a Jamie Oliver stall. We even had a bouncy castle and a dog show. For the dog show kids brought their dogs along and a local newscaster (one of our regulars) judged the show!”
C ost :
“£50 cost to cover the mulled wine, mince pies and the section box and £150 for the bouncy castle”
“We use local supermarkets and shops to promote as well as Facebook and Twitter. The local dance studios and hospital radio also promoted the fair, with the hospital hosting a live broadcast from the pub on the day of the event.” “We had extra promotion from the local newspaper ‘The Heddon Gossip’.”
Team Involvement :
“The team drew up a table-plan and helped set up each stall with the relevant labels. They also helped transport tables to the pub, which were donated to us by the local village hall.”
Evaluation Total Sense: £200 Net Sales: £10,000 (the sun was shining!) “This event is part and parcel of the pub and it’s so important to the community that we have planned another for August Bank Holiday Weekend!”
CONTACT DETAILS: MANAGERS KATH & BILLY MORRIS
(SWAN, HEDDON ON THE WALL) 01661 853161 OMG OMG
April 2014 OMG!
GIVING OUR CUSTOMERS EVEN MORE
16 OMG! April 2014
Aside from maybe Manchester United’s slide from dominance, is there anything more entertaining in football right now than Tim Sherwood’s antics? I think not! Have a read of his Top 4 moments since taking the Hotspur reins…
SHERWOOD vs. COAT During the first-half of the North London derby, there was a break down the right-hand side of the field and Alex Oxlade-Chamberlain found himself one-on-one with Hugo Lloris. As it turned out, ‘The Ox’ executed a rather useless chip that ended closer to the corner flag than the back of the net. Nevertheless, Tim had seen enough. He took his gilet coat off, threw it down the tunnel and turned to his team like a deranged bull ready to charge.
SHERWOOD vs. SAGNA Stick it to the enemy! During the second-half of the same game, the ball was launched out-wide near the dugout by Arsenal’s arrogant ponce of a keeper Wozniacki Schenzy. As Arsenal’s fullback Bacary ‘Lasagne’ went up for a header, Tim’s eyes lit up. Rolling back the years he
GIVING OUR CUSTOMERS EVEN MORE
measured the flight of the ball, positioned himself for the take and pushed Sagna in the back. Beautiful midfield play by the, er, Manager. To cap it off, he passed the ball back to Sagna like an Americanleague baseball player delivering a deadly pitch. Don’t mess with the Tiger!
SHERWOOD vs. SOME RANDOM EUROPEAN REF Referee Antony Gautier got a mouthful from Tim after allowing FC Dnipro Dnipropsomething to waste time on a throw-in during Spurs’ last 32round Europa League match. The speech must have resonated with the ref, who went on to send off a Dnipro player and watch Spurs turn the tie on its head and qualify for the last 16.
SHERWOOD vs. JESUS Tim never shirks a challenge, as seen when he attempted to take on the Son of God. Jorge Jesus, Manager of Benfica, decided to wave three fingers in front of Tim’s face having seen his side net for a third time at White Hart Lane. Most people would just bow in the awe of the Lord Christ, but not Tim. He went face to face with Christ and put him in his place. If that wasn’t enough, he declared in his post-match press conference that he had ‘no respect for the man’. That’s some way to denounce Christianity!