Page 28

Photo by Lijuan Guo | Dreamstime.com

APPLES: A HAIL OF A YEAR

By Darcy Nybo Chris Pollock, Marketing Manager for BC Tree Fruits, noted farmers didn’t have to endure the extreme rains they had last year; however, 2013 was not without tribulations. “We had frost and hail in the Vernon area, hail in Summerland, frost in the south and hail in Kelowna and Oliver,” says Pollock. “The good news is, for the apples that did survive, the sizing was huge!” The volume of apples received by BC Tree Fruits in 2013 was down, not only due to bad weather, but also because some growers have elected to ship their fruit to the United States for packaging. “All varieties were down in volume,” explained Pollock, “however, it’s proportionate. Gala is the same percentage of the crop as it was in previous years, as are all varieties. The Ambrosia apples were much larger this year, about the same as two years ago. Our McIntosh crop this year is good quality too.”

28 Year End 2013

The good news is for the apples that did survive, the sizing was huge! Chris Pollock Last year, BC Tree Fruits sold 3 million cartons to the fresh market and this year they are estimating 2 million cartons. “We have less small fruit this year so it provided some creative stumbling blocks for us,” says Pollock. “We usually put smaller fruit in bags, but if we have less smaller fruit it provides us with some challenges. The larger fruit, which is bulk, went to our larger retail partners. ”

ada and when we are down the volume that we are, we want to make sure we supply our customers here,” says Pollock. “We still have programs with specific retailers in the United States and other export markets such as South-East Asia for items like McIntosh, Ambrosia and Gala. However, we want to make sure we work with all our Western Canadian retailers first.”

The 2013 market for Okanagan apples is mostly Western Canada. “There is a possibility for some partnerships that may result in some movement to Eastern Canada but our main focus is Western Can-

Glen Lucas, BCFGA General Manager concurs it was a great year for quality, if not quantity. “Early frost and hail did make for a lighter crop this year and it affected different

Orchard and Vine Magazine Year End 2013  

Year-in-Review: what happened in grapes, wine, apples, cherries, berries and more! Land, Labour and Liquor Laws. Pacific Agriculture Show S...

Orchard and Vine Magazine Year End 2013  

Year-in-Review: what happened in grapes, wine, apples, cherries, berries and more! Land, Labour and Liquor Laws. Pacific Agriculture Show S...

Advertisement