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winners book


Bronze ADDY速 Sponsors

Media Sponsors


SALES PROMOTION

08 A

01 B

Bronze ADDY® Award

Sales Kit

Gold ADDY® Award and Special Judges BEST APPEAL TO TARGET

Entrant: Healthy Image

Advertiser: Aesthetic Center

01 C

Title: Aesthetic Center Savings Booklet Credits: Kristy Armand, copywriter Tony Lee, graphic designer

Newsletter

Bronze ADDY® Award

Entrant: CITGO

Advertiser: CITGO Lake Charles Manufacturing

Complex Title: The Flagship: 2007 Year-In-Review

Credits: Megan Monsour Hartman, Managing Editor

Annette Zuanich, Graphic Designer

COLLATERAL MATERIAL 05 A

Stationery Package

Cover

Entrant: Lake Charles/Southwest Louisiana CVB

Advertiser: Lake Charles/Southwest Louisiana CVB

Title: 2009 Festival Calendar of Events

Credits: Oran Parker, Creative Director

Katie Harrington, Public Relations Manager

Shelley Johnson, Executive Director

Angie Manning Istre, Communications Manager

08 B Editorial Spread Gold ADDY® Award

Entrant: Thrive Magazine

Advertiser: Thrive Magazine

Title: Thrive Center Spread - Women and Money

Credits: Barbara Van Gossen, Graphic Designer

Christine Fisher, Copywriter

Kristy Armand, Copywriter

08 C

Series

Gold ADDY® Award

Entrant: O’Carroll Group

Silver ADDY® Award

Advertiser: Port of Lake Charles

Entrant: Healthy Image

Title: Port of Lake Charles Gateway Cover Series

Advertiser: Jackie Davis

Credits: Oran Parker, Concept, Designer

Title: Jackie Davis Personal Shopper

Peter O’Carroll, Concept, Copywriter

Credits: Barbara VanGossen, creative director

10 A

Special Event Card

07 B

Brochure, Color

Gold ADDY® Award and BEST OF SHOW ADDY®

Gold ADDY® Award and Special Judges BEST ART DIRECTION and BEST OF PRINT

Entrant: Lake City Printing

Advertiser: L’Auberge du Lac Casino Resort

Entrant: McNeese State University

Title: Spring Fling Weekend Invitation

Advertiser: McNeese State University

Credits: Michelle Bruney, Sr Graphic Designer

Title: 2008-2009 Road Piece

Lana Meche, Internal Communications Manager

Credits: Kylie Rabalais, Graphic Designer

Ginny Karg, Graphic Designer

Teni Tillery, Coordinator

Print Service, Printer

Liz Sanders, Assistant

Renee LeLeux, Proof Reader

Silver ADDY® Award

Entrant: Lake City Printing

Advertiser: L’Auberge du Lac Casino Resort

Title: Your Core Benefits Brochure

Credits: Michelle Bruney, Sr Graphic Designer

Lana Meche, Internal Communications Manager

Katy Barron, Account Executive

Bronze ADDY® Award

Entrant: Healthy Image

Advertiser: Graywood

Title: Graywood Fine Living Brochure

Credits: Barbara VanGossen, creative director,

graphic designer

Kristy Armand, copywriter

Ann O’Reilly, copywriter

Silver ADDY® Award

Entrant: Lake City Printing

Advertiser: L’Auberge du Lac Casino Resort

Title: Pinnacle Golf Classic Invitation

Credits: Michelle Bruney, Sr Graphic Designer

LaShonda Manuel, Advertising Coordinator

Katy Barron, Account Executive

Bronze ADDY® Award

Entrant: Lake City Printing

Advertiser: L’Auberge du Lac Casino Resort

Title: Host Night Dinner Invitation

Credits: Michelle Bruney, Sr Graphic Designer

LaShonda Manuel, Advertising Coordinator

Katy Barron, Account Executive


10 D

Special Event Campaign

Silver ADDY® Award

Entrant: CITGO

Advertiser: CITGO Lake Charles Manufacturing

Complex

Title: CITGO Lake Charles Supplier Diversity

Networking Event

Credits: Kenneth Cormier, Graphic Designer

Natalie Aprill, Copywriter

DIRECT MARKETING 11 B Direct, B-to-B or Consumer

CONSUMER OR TRADE PUBLICATION 21 B

Consumer/Trade, Fractional Page, Color

Silver ADDY® Award

Entrant: Thrive Magazine

Advertiser: Signatures Salon

Title: Signatures - Go Green

Credits: Tony Lee, Graphic Designer

Wendy McCown, concept

Danielle Granger, sales representative

24 B

Consumer/Trade Campaign, Color

Gold ADDY® Award

Bronze ADDY® Award

Entrant: Healthy Image

Entrant: O’Carroll Group

Advertiser: McNeese State University Foundation

Advertiser:MBI

Title: McNeese Foundation

Title: MBI Steel Box Mailer

Credits: Barbara VanGossen, Graphic Design

Credits: Peter O’Carroll, Concept, Copywriter, Designer

Christine Fisher, Copywriting

OUT-OF-HOME

Kristy Armand, Copywriting

15 A Vehicle Graphic Advertising

Silver ADDY® Award

Gold ADDY® Award and BEST OF OUT OF HOME

Entrant: Mixed Media Group

Advertiser: Jo’s Party House

Title: Jo’s Cupcakes Mini-Wrap

Credits: Jason Hardesty, Designer

Pete Carmont, Contributor

Entrant: Healthy Image

Advertiser: Center for Orthopaedics

Title: Center for Orthopaedics Innovations

Credits: Kristy Armand, copywriter

Barbara VanGossen, creative director

Christine Fisher, copywriter

NEWSPAPER Silver ADDY® Award and Special Judges BEST USE OF CONCEPTUAL MEDIA

26 A

Newspaper, Fractional Page

Entrant: Signs Now 291

Entrant: City Savings Bank

Advertiser: Cal-Cam Termite & Pest

Advertiser: City Savings Bank

Title: Cal-Cam Termite & Pest Control Vehicle Wrap

Title: City Savings Bank ‘Bankrate.com’ Newspaper

Credits: Shawn Collins, Graphic Designer

Credits: Oran Parker, Graphic Designer

Bronze ADDY® Award

Peter O’Carroll, Copywriter

Entrant: Signs Now 291

Matthew Bowles, Marketing Director

Advertiser: Swimsational Swim School

27 B

Newspaper, Full Page, Color

Title: Swimsational Swim School Vehicle Wrap

Credits: Darren Hanks, Graphic Designer

Silver ADDY® Award

Silver ADDY® Award

Entrant: Healthy Image

17 D Site, Exterior Static

Advertiser: PPG Lake Charles

Bronze ADDY® Award

Title: PPG Nature Lab

Entrant: Calcasieu Parish Police Jury

Credits: Kristy Armand, Concept, copywriter

Advertiser: Calcasieu Parish Police Jury

Barbara VanGossen, Graphic Designer

Title: Prien Lake Park Sign

Patricia Prebula, Marketing Manager

Credits: Kenneth Loup, Sign Craft

29 A Newspaper Specialty Advertising, Insert

O’Carroll Group, Logo Design

18

Out-of-Home Campaign

Bronze ADDY® Award

Entrant: City Savings Bank

Silver ADDY® Award

Advertiser: City Savings Bank

Entrant: O’Carroll Group

Title: City Savings Bank 80th Anniversary Insert

Advertiser: McKenzie Pest Control

Credits: Oran Parker, Graphic Designer

Title: McKenzie Pest Control Outdoor Campaign

Peter O’Carroll, Copywriter

Credits: Oran Parker, Designer

Matthew Bowles, Photography / Marketing Director

Peter O’Carroll, Copywriter


30 B

Newspaper Campaign, Color

Bronze ADDY® Award

Entrant: American Press

Advertiser: American Press

Title: Bolton’s Truck Junction Anniversary Month

Credits: Earl Vital, Graphic Artist

31 A

Newspaper Self-Promotion

RADIO 37 A

Local Radio

Bronze ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State Bank

Title: Cameron State Bank Check Cashing

Credits: Christine Fisher, Creative Director

Bronze ADDY® Award

ARCA Studio, Production

Entrant: American Press

37 B

Advertiser: American Press

Title: LSU Pictures

Credits: Earl Vital, Graphic Artist

Local Radio

Gold ADDY® Award and Special Judges BEST COPYWRITING

Entrant: Cumulus Broadcasting

INTERACTIVE MEDIA

Advertiser: Zack’s Pro Truck and Trailer

32 B

Title: Zack’s Man

Credits: Lisa Sonnier, Copy Writer

Tony Summers, Creative Director

Website, B-to-B HTML

Gold ADDY® Award

Entrant: Data.sys, Inc.

Advertiser: Aeroframe

Silver ADDY® Award

Title: Aeroframe

Entrant: Cumulus Broadcasting

Credits: Josh McGee, Designer

Advertiser: Love Shack

Chad Moreno, Developer

Title: Testimonials

Credits: Lisa Sonnier, Copy Writer

Tony Summers, Creative Director

33 B

Website, Consumer HTML

Gold ADDY® Award and Special Judges MOST POLISHED ENTRY and BEST OF INTERACTIVE

Entrant: Data.sys, Inc.

Advertiser: Century 21 Bessette

Title: Century 21 Bessette

Credits: Josh McGee, Designer

Chad Moreno, Developer

Bronze ADDY® Award

Entrant: O’Carroll Group

Advertiser: Don’s Carwash

Title: Don’s Carwash Car Tips Radio

Credits: Peter O’Carroll, Copywriter

TELEVISION

Silver ADDY® Award

42 B Local TV

Entrant: Mixed Media Group

Gold ADDY® Award and BEST OF BROADCAST

Advertiser: Eleisha Eagle

Entrant: O’Carroll Group

Title: Eleisha Eagle Website

Advertiser: Don’s Carwash

Credits: Erik Jessen, Designer

Title: Don’s Carwash Gift Card TV

Eleisha Eagle, Contributor & Musician

Credits: Oran Parker, Concept, Copywriter

Bronze ADDY® Award

Peter O’Carroll, Copywriter

Entrant: Data.sys, Inc.

Silver ADDY® Award

Advertiser: Louisiana Swashbucklers

Entrant: MediaPost Productions

Title: Louisiana Swashbucklers

Advertiser: Brain Achievement Centers

Credits: Josh McGee, Designer

Title: Brain Achievement Centers

36 B

Chad Moreno, Developer

Interactive Consumer

Bronze ADDY® Award

Entrant: McNeese State University

Bronze ADDY® Award

Advertiser: McNeese State University

Entrant: Trinty Baptist Church

Title: 2008 Become A Cowboy TV

Advertiser: Trinity Baptist Church

Credits: Liz Sanders, Director/Producer/Editor

Title: You Oughta Know Promo CD


43

Local TV Campaign

Gold ADDY® Award

Entrant: Raycom Media Advertiser: KPLC Television Title: I’m KPLC Classifieds

Bronze ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State Bank

Title: Cameron State Bank Rock your World

Credits: Kristy Armand, Copywriter

Barbara VanGossen, Graphic Designer

Credits: Tim Bourgeois, Creative Director / Writer /

Producer

MIXED/MULTIPLE MEDIA

Kay Billeaudeaux, Talent

51

Carl Bergeron, Talent

Jack Woodson, Technical Director

Gold ADDY® Award

Max the Dog, Talent

Entrant: O’Carroll Group

Advertiser: Hart Eye Center

Title: Hart Eye Center Rebranding Campaign

Credits: Oran Parker, Designer, Producer

Peter O’Carroll, Associate Producer

Sweet Spot Telemedia, Production House

Silver ADDY® Award

Mixed-Media, Local Consumer

Entrant: O’Carroll Group

Advertiser: Hart Eye Center

Title: Hart Eye Center TV Campaign

Credits: Oran Parker, Producer

Peter O’Carroll, Associate Producer

Bronze ADDY® Award

Sweet Spot Telemedia, Production House

Entrant: Healthy Image

Advertiser: Cameron State Bank

Title: Cameron State Bank Dazzling Diamond Giveaway

Silver ADDY® Award

Credits: Barbara VanGossen, Graphic Designer

Entrant: Sweet Spot Telemedia

Christine Fisher, Copywriter

Advertiser: Southern Bar-B-Que

Kristy Armand, Copywriter

Title: Grillin’ Favorite

Victor Monsour, Photography

Credits: Judd Bares, Producer/Editor

Media Post, Video Production

BBR Creative, Copy/Graphic Elements

ARCA Studio, Audio Production

Wayne Toups/D&R Records, Background music

ADVERTISING FOR THE ARTS & SCIENCES

Sandra Day, Food Stylist

45 A National TV, Consumer Products

53 C Arts, Brochure Bronze ADDY® Award

Entrant: Sweet Spot Telemedia

Silver ADDY® Award

Advertiser: Southern Bar-B-Que

Entrant: O’Carroll Group

Title: Lemons

Advertiser: Lake Charles Symphony

Credits: Judd Bares, Producer/Editor

Title: Lake Charles Symphony Season 51 Brochure

BBR Creative, Copy/Graphic Elements

Credits: Mindy Schwarzauer, Designer

Sandra Day, Food Stylist

Peter O’Carroll, Copywriter

Wayne Toups/D&R Records, Background Music

Knight Media, Printer

45 C National TV, Consumer Services

53 G Arts, Invitation

Bronze ADDY® Award

Silver ADDY® Award

Entrant: O’Carroll Group

Entrant: O’Carroll Group

Advertiser: User-Friendly Phonebook

Advertiser: Lake Charles Children’s Museum

Title: 24/7 ‘The Buzz’ TV

Title: Imagination Celebration Invitation

Credits: Peter O’Carroll, Writer, Director, Producer

Credits: Oran Parker, Designer

MediaPost, Production House

Print Service, Printer

48 B Cinema, In-Theater Spots

PUBLIC SERVICE

Silver ADDY® Award

60 C Public Service, Brochure

Entrant: KVHP-TV

Silver ADDY® Award

Advertiser: FOX29 - KVHP

Entrant: O’Carroll Group

Title: MyFOX Lake Charles

Advertiser: City of Lake Charles

Credits: Justin Toney, Producer

Title: Team Green Brochure

Credits: Oran Parker, Designer, Illustrator, Copywriter

Lily Parker, Illustrator

Peter O’Carroll, Copywriter

Knight Media, Printer


61 B Public Service, Newspaper

ADVERTISING INDUSTRY SELF-PROMOTION

Bronze ADDY® Award

67 A Self Promotion, Collateral

Entrant: Calcasieu Parish Police Jury

Advertiser: Calcasieu Parish Police Jury

Title: Vision Calcasieu Ad

Credits: Peter O’Carroll, Copywriter

Oran Parker, Graphic Designer

Bronze ADDY® Award

Entrant: Cumulus Broadcasting

Advertiser: Rock 101

Title: Hometown Hottie Calendar

Credits: Frank Lefevre, Photographer

Amy Cormier, Graphic Designer

Silver ADDY® Award

Chuck Ehlers, Printer

Entrant: Healthy Image

Gene Michaels, Creative Director

Advertiser: Lake Area Industry Alliance

67 F

Title: LAIA Fight Cancer with Facts

Credits: Barbara VanGossen, Creative Director

Kristy Armand, Concept

Christine Fisher, Concept

Judd Bares, Video Production

Nancy Tower, Concept

62 A

62 C

Public Service, TV

Public Service, Audio / Visual

Self Promotion, Interactive

Gold ADDY® Award

Entrant: Mixed Media Group

Advertiser: Mixed Media Group

Title: MMG Website

Credits: Erik Jessen, Designer

Silver ADDY® Award

Entrant: Data.sys, Inc.

Silver ADDY® Award

Advertiser: Data.sys, Inc.

Entrant: Trinty Baptist Church

Title: Killerwebsites.com

Advertiser: Trinity Baptist Church

Credits: Chad Moreno, Designer

Title: Trinity Baptist Church My Story

67 I

Self Promotion, Direct

Bronze ADDY® Award

Entrant: KVHP FOX 29

Advertiser: United Way Of Southwest Louisiana

Title: LIVE UNITED - it’s what we do

Credits: Leonard Brown, Producer / Director

Daphne Oliver, Co-Director / Still Photography

Leonard Brown, Videographer

Leonard Brown , Editor

Gold ADDY® Award and Special Judges MOST CREATIVE CONCEPT

Entrant: O’Carroll Group

Advertiser: O’Carroll Group

Title: O’Carroll Group Client Gift Mug

Credits: Mindy Schwarzauer, Designer, Copywriter

Oran Parker, Creative Director

Peter O’Carroll, Copywriter

66 A Public Service, Campaign

Jen Breen, Copywriter

Bronze ADDY® Award

ELEMENTS OF ADVERTISING

Entrant: Southwest Louisiana AIDS Council

Advertiser: Southwest Louisiana AIDS Council

Title: Did You Know?

Gold ADDY® Award

Credits: Marcianna Shogan, Director of Community

Entrant: Lake City Printing

Relations

Advertiser: Cinatra Clean Technologies

Gina Cook, Radio Personality

Title: Cinatra Clean Technologies Logo

Credits: Michelle Bruney, Sr Graphic Designer

66 B Public Service, Mixed Media Campaign Silver ADDY® Award

70

Logo

Silver ADDY® Award

Entrant: Trinty Baptist Church

Advertiser: Maplewood First Baptist Church

Title: Maplewood First Baptist Church

Entrant: Calcasieu Parish Police Jury

Advertiser: Calcasieu Parish Police Jury

Title: Jump Scholarship Campaign

Credits: Mindy Schwarzhauer, Graphic Designer

Bronze ADDY® Award

Jen Breen, Copywriter

Entrant: Signs Now 291

Peter O’Carroll, Copywriter

Advertiser: Groundskeeper

Oran Parker, Logo Design

Title: Groundskeeper Logo

Credits: Scott Bowers, General Manager


73 A Special Effects, Video or Film

S13 A Logo

Gold ADDY® Award

Student Bronze ADDY®

Entrant: KVHP-TV

Entrant: Andre Roche

Advertiser: FOX29 - KVHP / Cameron State Bank

Advertiser: SOWELA Technical Community College

Title: Student of the Month

Title: Trahan’s Cabinets & Trim

Credits: Justin Toney, Animator/Photographer

S13 B Illustration

STUDENT ADDY Categories

Student Gold ADDY®

S01 A Packaging

Entrant: Fredrick Babineaux

Student Silver ADDY®

Advertiser: McNeese State University

Title: Self-Portrait

Entrant: Ramsey Henny

Advertiser: Sowela Technical Community College

Student Silver ADDY®

Title: Gotti Gam

Entrant: Ashley Wilson

Advertiser: McNeese State University

Title: The Opening

Student Bronze ADDY®

Entrant: Lillette Marceaux

Advertiser: Sowela Technical Community College

Title: Shoe Fly

S01 B Point of Purchase

Bronze ADDY®

Entrant: Rob Anderson

Advertiser: sowela Technical Community College

Title: Norma Desmond “ Sunset Boulevard”

Student Gold ADDY® S13 C Photography

Entrant: Lillette Marceaux

Advertiser: Sowela Technical Community College

Student Gold ADDY®

Title: All That Jazz

Entrant: Rob Anderson

Advertiser: sowela Technical Community College

Title: Smoker

S02 A Stationery Package Student Silver ADDY®

Entrant: Kate Broussard Advertiser: Sowela Technical Community College Title: Kate’s Expressions

Student Silver ADDY®

Entrant: Lori Taylor

Advertiser: Sowela Technical Community College

Title: Youth

S02 C Poster Student Bronze ADDY® Student Gold ADDY® and Student BEST OF SHOW ADDY®

Entrant: Lori Taylor

Advertiser: Sowela Technical Community College

Entrant: Kaitlyn A. Mitchell

Title: The King

Advertiser: Sowela Technical Community College

Title: Norma Jean

Student Silver ADDY®

Entrant: Kaitlyn A. Mitchell

Advertiser: Sowela Technical Community College

Title: Freedom

Student Bronze ADDY®

Entrant: Michael Bradley Jr

Advertiser: Sowela Technical Community College

Title: Igor Stravinski

S08 C Interactive, Online Student Silver ADDY®

Entrant: Ramsey Henny

Advertiser: Sowela Technical Community College

Title: Kanye

Student Bronze ADDY®

Entrant: Ramsey Henny

Advertiser: Sowela Technical Community College

Title: Stop The Violence


AAF Lake Chares-2009 ADDY Winners Book