A wide variety of products and services are offered:
To promote the interests of the Dutch business sector and implement the PIB programme, the government relies on resources such as its foreign network. Currently the PIB programmes in the field of Sports & Vitality provide an impressive array of investments and projects that have been launched and continue to be initiated in Qatar and China. By working together in an open, inventive and inclusive manner we hope to further our bonds in the spirit of bringing our two nations, athletes and fans closer together in sport. These clusters of innovative Dutch businesses contribute to the enduring global legacy of Qatar and China’s sporting ambition.
The Beautiful Game, football to Chongqing Chinese people are introduced to ’the beautiful game’ and discover a passion for playing football, and all the healthy benefits it brings, that will stay with them the rest of their lives. Together with a consortium of Dutch companies, the Netherlands Enterprise Agency started a collaboration with Orange Sports Forum in the region of Chongqing in China. The consortium collaborates with the Dutch government during a three-year programme that focusses on football development. They want to build sustainable relationships to share their expertise related to football and to stimulate football development in China.
Qatar and the Netherlands: co-creating champions The Qatar Orange Sport cluster is a Dutch public-private partnership (PIB) that consists of a mix of organizations and companies that are changing the future of sports. The cluster wants to bring its knowledge, products and services in the field sports innovations and “Sport & Vitality” to Qatar over the next three years. The central geographic location and entrepreneurial spirit give Qatar a unique value proposition to develop as a leading global sports hub with the World with it’s highlight during the 2022 FIFA World Cup.
• Interactive and immersive technologies The Netherlands international prestige in both sports and serious gaming makes us a natural partner to co-develop e-sport programmes and implement the latest tech for next level training for both professionals and amateurs. • Competitive science-based nutrition Access the latest knowledge to develop custom health and wellness programmes that empower champions. • Cutting-edge grass technology This cluster includes industry leaders for natural and synthetic grass production and maintenance for the highest quality surfaces. • Transforming the stadium experience The Netherlands enjoys an international status when it comes to event management. Partner-up to create events that put Qatar on a global platform and grow recreational sports travel.
From the industry leaders of natural and synthetic grass to experts in event management, sports nutrition and immersive sports technology – we have developed state-of-the-art solutions that contribute to Qatar’s ambitions to create the ultimate sport experience. The cluster sees opportunities mainly in football, athletics, equestrian and cricket.
The PIB programme contains two main topics: • Youth academy & talent development (support, training/coaching, food, data, scouting) • Construction and renovation of sport facilities (Design, construction, innovation, exploitation, safety, sports ground, chairs)
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