TABLE OF CONTENTS
Reflecting on a fulfilling Year Dear Friends and Customers, It is a pleasure to once again review and share our 2011 Corporate Social Responsibility Programme with you. This has been another year where over fifty (50) causes, organizations and individuals have felt the 1st National Bankâ€™s touch of altruism. This is part of who are. As the countryâ€™s 1st indigenous Bank founded to serve our communities, we are satisfied that everyday since our inception, we have lived up to this value and expectation. Indeed over the past few years we have increased our community re-investment to cover a plethora of sponsorships including: Arts and Culture, Sports, Youth Development, The Environment, Financial Literacy and Information, Education, Health Care, The Elderly and The Physically impaired among many others. At 1st National bank we understand fully that communities cannot grow without the support of the business community. Our acts of kindness and goodwill, although driven by a culture of patriotism and care is also part of a reciprocal and symbiotic process as we also understand that the business community cannot exist without the patronage and confidence of the various sectors and communities that form our country. So, we continue year after year to plough hundreds of thousands in the soil of national development, with the optimism and hope, that our contribution continues to have an impact on every segment of our community. As winners of the National Business Awards for Corporate Social Responsibility for two years in a row, we are also humbled by the recognition of our peers and the Saint Lucia Chamber of Commerce. 2012 is now upon us and our devotion remains strong and steadfast. The presence of new branches in the 1st National Bank tree, is an indication of our deep commitment to affect lives positively wherever we are. Building Communities Through Investment and Care | 1
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1st National Bank Champions Saint Lucian Sports
culture & arts CUSTOMER CARE financial education PRESS INSERTS CONCLUSION
Across our island all athletes experience the overwhelming hunger for victory, many, the fulfillment that comes from achieving it and others, the unbearable realization that they have fallen â€œjustâ€? short. It is this cycle fueled by the pursuit of victory, which refines a country, its people and its athletes. 1st National Bank acknowledges its responsibility to champion this cycle and all who have nurtured the courage to form part of it.
This year 1st National Bank has once again reinforced its commitment to Saint Lucian youth and sport. No other endeavor enforces the symbiosis of body and mind better. No other endeavor displays the fruits of constant refining, and determination more profoundly.
The Bank continues to show Spectacular form in Support of Saint Lucian Sports.
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Levern looks to London 2012 with 1st National Bank’s Support. St. Lucia’s world class high jumper Levern Spencer has much to celebrate after qualifying for the summer Olympic games to beheld in London next year. Levern cleared the qualifying mark of 1.92 meters, placing second in the rankings. This accomplishment continues to prove Levern’s worth as a national athlete and for this reason a special management committee has been formed to assist the high jumper. Manager Gregory Dickson says Levern has been steadfast in her quest to bring glory to St. Lucia. “The goal was always to ensure that it would not be just a time for her to receive an education or to just go out there and participate in sports but to be out there on the international scene and to be one of those individuals that we would be viewing on television as we do with the Jamaicans and the Trinidadians, cheering for her.”- Gregory Dickson. The management committee has launched a vigorous campaign dubbed “Levern London 2012”. The aim is to rally financial support for the St. Lucian high jumper as well as technical and personal grooming to enhance Levern as a marketable sports celebrity. Committee member Rowston Taylor says Levern has worked hard enough under trying circumstances to deserve it. “To the corporate entities and persons who have decided to do what is right, I thank you! Thank you on behalf of Levern, thank you on behalf of the next athlete who I hope will not have to endure what Levern has.” 4| 1st National Bank St. Lucia Limited
Several corporate entities have given tangible support to the Levern London Campaign including 1ST National Bank. “This is a new road, this is a new beginning and we accept along with our other sponsors and colleagues this new challenge because we take great pride in what Levern has become, we are overjoyed at what we see her doing and we are going to be with Levern all the way to London 2012.” Levern for her part has welcomed the support. “As a representative of my country for the past 13 unbroken years I must confess that it has not been all smooth sailing. There have been many potential pitfalls along the way. There were times when I felt like giving up. But I having surrounded my self with the right people and I having used my formula, I have kept on going today. I am glad I did continue!” The High jumper who is ranked 7th in the world has also been given her own internet domain.
is the The sky limit
culture & arts
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CONCLUSION Building Communities Through Investment and Care | 5
10th Annual Secondary School Swim Meet The St. Lucia Amateur Swimming Association recently hosted the 1st National Bank Secondary Schools Swim Meet at the Rodney Heights Aquatic Centre. 1st National Bank has been hosting the swimming competition for over 4 years. The Bank has zealously invested upwards of 15 thousand dollars over that time period. Secondary schools from around the island converged at the Rodney Heights Aquatic Centre, competitors and supporters alike for the tenth annual Secondary Schools Swim Meet. This year being the largest meet in the history of the event! The swimmers representing eight secondary schools competed in several age groups; 11 to 12, 13 to 14 and 15 & over girls and boys. During this yearâ€™s competition, Joshua Renako Daniel broke the male 100-meter
backstroke record set by Jordan Augier back in 2010. There was very strong representation by the Vieux Fort Comprehensive School, many of their swimmers being members of the Southern Flying Fish Swim Club. They were the biggest swim team in the competition and their hard work paid off in the end as they emerged overall winners of the 10th annual Secondary Schools Swim Meet Throughout the last five years of this decade old competition 1st National Bank has demonstrated an unwavering support for the sport. The Annual 1st National Bank Secondary Schools Swim Meet is part of a family of sports and sporting events loyally supported by the 1st National Bank.
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ships ampion h c ld ie nd f athletic r track a as potential e d n u d k. The al 13 an tart recently lip Par il u h n P n A o s d th evern The 18 o a thrilling the Min s including L f o s t d t n ntly on rea got off ced the grou local g excelle e g e m in o a m s r r rfo mes ar stars g ve produced both pe nizers the ga ip and e a id h lc orga ansh keba A games and Ma stage. For the ance, sportsm r e c n e r Sp nal erseve or. ernatio irit of p endeav p f s o the int e ld h t ie sen f ive of St.lucia indicat n to their cho f the o y e c io t n ta at man dedica e subs ular event th h t s t n ic represe is at this part event It . n is h io t T â€œ ia s Assoc Athletic
culture & arts social development community outreach CUSTOMER CARE financial education PRESS INSERTS CONCLUSION
Building Communities Through Investment and Care | 7
e 18th h t t a l e c x Youths e ck and a r T 3 1 r e d n National U ionships p m a h C Field
DORUM 1 VICTOR LU BOYS 10 -1 CHOISEUL L ETIENNE E H IC -M N JEA LUDORUM 1 VICTRIX -1 0 1 LS ARS IR G MORNE ST Y R N E H ARS MAGGIE MORNE ST T R E B U H DELCIA M IX LUDORU d 2 -13 VICTR n 1 a LS k ERS c IR ra G T PACE SETT Under d E n R a R f IE o 3 B 1 r e TO b ational ERS GABRIELLE aking num Annual N PACE SETT ed it record-bre ir a p s Y w f The 18th a LL o s E y N s a pionship KERA DOR ing a full d DORUM Field Cham rting with ants enjoy ta ip S ic . s rt RY s a e p 3 VICTOR LU rn d e -1 n 2 a th 1 e s S e g e SECONDA Y e th to O d , B atten teams munity CICERON f m o o c t s d a n p a n EVILLE to: stic march competitio VERON PR l mention t enthusia ia u c b e p y s rl e h it rd w an o lights many high event had e should Athletics. “W arnest n ia c lu t. S f e support o sure in our istent plea rs e p e k ta ll a ted. st ack rts,” she sta petitive field we at 1 s of the tr o ff te e le th a r m . o d ff c ti re s ly e v h e o future sta sam disc “In our hig sport are en run the ft e o d re a k fo n m a re B e and field are National allenge. Th like this t conomic ch nuous e ti Occasions f n o o c e e pride tha z e e th re b rough athletes th u o s in y it h , is it rs e w o possible th c n ns we share ing excelle f our spo that achiev ational support o g ipate in N in ic w t rt s o a 1 n p k o the s from all wh e te m o ip la c h tu s n ra s o g c this case ti la leti con elves“ ed. The re k and the St.lucia Ath award. We est of ours b n e w o th g d in Bank limit e d n is a an t National B as been pra g the spirit of dem 18 years h between 1s n t ri s e la w e o p th m r ove s n youth, e Association letics mpionship for St.lucia n o ti a times. Ath d n d field cha g u n in a o g d n k c e in a ll p m a tr as a fo h lo e c der eve f th in today’s 13 and un grounds o r youth to d e e fo h e th T u n n o e , v e them even 2 a c 1 an e sen nally been eld on jun ne, in es has traditio es, was h s, discipli rc e u d o u s it re tt a e d carc phillip par goal-oriente l trends writhe with s waning of ia id c p o ra S ! e ty maturi ip and th games, sponsorsh rnet, video te in e h T declining . s lar. It is rest in sport more popu n e e b r e youth’s inte v e n adition drugs have kept this tr e v a h to crime and t n e nds the complishm nk understa a B l a n o quite an ac ti a building alive. 1st N in nation rt o p s f of support o efulness, and value nd purpos a t n e m importance it m t of 1st ed for com n. Presiden io is v e and the ne th ned the th eyes on ardner like G e in a keeping bo rm a letes. 1st ank Dr. Sh of the ath t a th National B to a race in ievements rathon of a m a Banks ach g in n ank is run National B
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The universal means.
culture & arts CUSTOMER CARE financial education PRESS INSERTS CONCLUSION
Throughout 2011 the bank supported educational initiatives and institutions, contributing to the noblest process of empowering students. The Bank also aimed to reinforce in students the need to use this new found empowerment to liberate, to make better, to remedy and to grow, not just themselves but our country, Saint Lucia.
1st National Bank believes that education should under no circumstances be an end. Education should however, under all circumstances be a means, a means to liberation, a means to make better, a means to remedy, a means to grow.
Quoting the most outstanding educator of Saint Lucian History, Sir William Arthur Lewis “The fundamental cure for poverty is not money but knowledge”. 1st National Bank proudly champions this conclusion through its unwavering support of Saint Lucian education.
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1st National Bank Gives further Support to C.A.R.E Adolescent Renewal and Education in it’s list of institutions to be visited as part of Financial information month. The teenagers were encouraged to start a savings account so that they will later on be able to afford life’s necessities. This month October is designated Financial information month by the Eastern Caribbean Central Bank and so we felt it important, and we felt it absolutely necessary to impart some knowledge to the students on savings and investments. We are here to help them develop a saving mind-set, through practical suggestions on becoming better savers and wiser investors. The school received another instalment of a 3 year covenant with 1st National Bank valued at $10,000. It is an initiative that the Bank views as a highly tangible investment in C.A.R.E’s future. “We
at 1st National Bank limited believe in opportunity and we see the development of the C.A.R.E centre as creating opportunity for our young people, so they may gain advancement in life skills and general education,” explained Mr. Fevrier. Executive Director of C.A.R.E. Dr. Marilyn Morris expressed hope for the continued relationship which exists between the school and 1st National Bank. “C.A.R.E. and 1st National Bank are committed to the young men and women who come through C.A.R.E’s doors. To ensure that they leave ready and equipped to be productive citizens in this beautiful country of ours,” exclaimed Dr. Marilyn Morris.
Corinth Secondary School displays its Musical Talent with 1st National Bank’s Support Proof of the students of the Corinth Secondary School’s musical ability was evident in the musical program showcased their talent for the guests. Corinth’s reputation as a leader in the secondary schools music curriculum certainly precedes them. Corinth Secondary
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School has been doing music from since 1983. It has been a timetable subject. It has placed music on the timetable of all secondary school in St.Lucia after they saw how successful it is here. Through our sponsors like 1st National Bank we have been able
music is the food of life. As you well know many people live their lives economically sustained by music and the creative arts. 1st National Bank has been dubbed the Patron of the Arts of St. Lucia. The iMac computer was presented to the Corinth Secondary School students in their music room Thursday.
SPORT culture & arts social development community outreach
to carry on. 1st National Bank responded to the schoolâ€™s special request for a dedicated computer, which would enable the students to move into the digital age of musical reproduction. Previously they had to borrow equipment or pay for the services of a professional studio to record their work. This presentation today will cut the cost of us having to pay hundreds of dollars to a studio to get our recordings done for publication. 1st National Bank has a well-documented reputation of supporting the arts and youth programs in St.Lucia. Manager of events Product services Mr. Robert Fevrier says the Banks investment in the Corinth secondary school is an extension of the Bankâ€™s corporate social responsibility. Listening to your performance I have no doubt that 1st National Bank made the right choice in investing in this piece of equipment. It will of course enhance the talent that I saw and most definitely heard here this morning. We know how critical music is in our everyday lives. it has been said that
CUSTOMER CARE financial education PRESS INSERTS CONCLUSION Building Communities Through Investment and Care | 11
1st National Bank Aids the Entrepot Secondary School. 1st National Bank paid a special visit to the principal and staff of the Entrepot secondary school following a formal request by the teachers for assistance in a remodeling project. The teachers of the Entrepot Secondary school were determined to do something about the state of their staff room. The area was not the most conducive place to work or to meet the students or their parents. For sometime the teachers have been complaining that the staff room is a bit congested and our teachers primarily from the business department, they came to me before going to the principal. They were looking at ways of putting up additional cupboards for storage of papers, books and so on. They put together a proposal. Business teacher Maximilia Eudovic the initiator of the proposal decided to make an appeal for assistance from St.Lucia’s cooperate community. There was some response but in general not very encouraging as few of the school’s immediate needs were being met. We had already sent out letters to various corporations. We got money that covered labor costs to enhance the staff room whereby we 12| 1st National Bank St. Lucia Limited
could install some new cupboards and get some new fans for the staff room. We got the furniture, or you can say most of it from another corporation, but we were lacking finance to cover labor costs and fans. That was when 1st National Bank stepped in to help with the rest of the teacher’s needs. The Bank believes that their contribution is an investment in education in St.Lucia. As we know the staff room is a place of heavy teacher interaction. A lot of work happens in the staff room in terms of preparing schedules, homework, preparing and marking student examinations and so this room should be a room that is conducive to all this activity helping the teachers perform at their optimum. Many times we contribute towards student development, which is also very good, but often times we can tend to neglect the people in the background, the teachers and staff and those who administer the educative program. Robert Fevrier, manager of projects and services of 1st National Bank paid a special visit to the Entrepot school to get a first hand look at the newly refurbished teacher’s staff room.
CUSTOMER CARE financial education PRESS INSERTS CONCLUSION
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e sity of th the Univer th wi s n ha io Bank collaborat National e “Through mpus, 1st Ca around th en om Op fr es al academics ri West Indi p mo to Me s te to invi Pat Charle al nu an been able the Jamaican speak at n Cooper, region to Dr. Caroly spoke on , r 11 la 20 In rary scho te Lecture. li d ting an ofessor vy: Libera author, pr Beyond En ds an sl ” t, “I Caribbean. the subjec ge in the ua ng La Nation
This activity allows students to get a chance to learn more about their potential employers before they go out job hunting.
culture & arts
1st National Bank has had a long association with the Sir Arthur Lewis Community College through participation in the school’s annual Job Fair.
1st National Bank adopted the school five years ago
1st National Bank was there to see the students of the Mon Repos RC Primary begin the journey to secondary school life at their annual graduation ceremony.
private t the first St. Lucia’s gs on am s al Bank wa ane sisting in 1st Nation anies to begin as passage of hurric e mp th co g on or sect lved llowin efforts fo The bank was invo y – more recovery mpan 10. co 20 g te in la th Do Some Tomas in r at the onts as a al partne ent, several fr r. But as a soci national developm te d la to an at ng ir buti on th own repa of contri s d on its ue se cq cu Ja forefront fo . al Bank e Fond St 1st Nation on projects. Th needed attention ti ta ch li mu bi ed ha iv re used as a s hool rece had been Primary sc rd. The school icane Toma rr hu ga s of in that re elter for victim ues area – the sh cq temporary nd St. Ja om the Fo fr m. ng or mi st co t by the hardest hi
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Culture & Arts
community outreach CUSTOMER CARE financial education PRESS INSERTS
Throughout 2011, 1ST National Bank has shown that it will adamantly continue in support of endeavors that aim to preserve and promote Saint Lucian History.
1st National Bank recognizes its privilege in weaving the fine silk thread that is Saint Lucian Culture and History. Since 1938 the Bank has caringly observed Saint Luciaâ€™s growth into the fine silk garment that it is today.
culture & arts
One will live his life weaving threads. Each woven thread goes that much farther in defining us. Our culture and history is the first thread we are privileged enough to weave.
1st National Bank, Patron of the Arts, Committed to Preserving and Promoting all that makes Us Saint Lucian.
CONCLUSION Building Communities Through Investment and Care | 15
1st National Bank Stands Up for The Arts 1st National Bank continues to demonstrate why the Chamber of Commerce honored it with three awards at the St. Lucia Business Awards of 2010. The bank has led the way in Corporate Social Responsibility amongst its peers, reflected in its unwavering support for the Arts in St. Lucia. The financial institution promptly began its duties in the local community, marking Nobel Laureate Week this year, under the theme, “Celebrating Excellence, Sustaining the Legacy”.
1st National Bank has over the years, supported the work of the UWI Open Campus who play an active role in participating in Nobel Laureate celebrations. This year, their annual lecture and workshop focused attention on teachers of English Literature. The workshop was centered on the topic “Discovering St. Lucian Literature” and was open to all English Literature teachers and practitioners. Financed by 1st National Bank through a five thousand dollar donation, the workshop, is viewed as a complimentary activity to the bank’s corporate social responsibility thrust. This is not the first time 1st National Bank has supported activities marking Nobel Laureate Week and the workshop at the UWI Open Campus has been able to expand its focus through the bank’s generous assistance. The activity was addressed by St. Lucian Dr. Antonia McDonaldSmythe, Associate Dean at St. George’s University, Grenada and Vladimir Lucien, a Master’s student at St. Augustine Campus, Trinidad.
volvement Bank’s in al on nation ti “1st Na fe of the tistic li ary’s ar br e Li th l in e Centra th to vrier Fe ed extend “—Robert Night... ry ra te Li
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community outreach CUSTOMER CARE
This is not the first time 1st National Bank has supported the work of the Silver Shadow Dance Academy. They did so last year in making a contribution towards a production staged by the company entitled “Breakout”.
social development financial education
The pieces actually reflect St. Lucia’s authentic history. It also shows a little bit of St. Lucia’s rich culture. And the whole production was more or less contemporary which was fused with a number of dance forms like Afro-Caribbean, African movement and of course
culture & arts
Barry George, “The production “drum song” really represents a journey of St. Lucia in a nut shell. It also represents a tribute to the icons that passed away last year. I mean St. Lucia lost at least 10 icons last year. And the drum song actually pays tribute to those who played a meaningful role in the development of culture in St. Lucia.
1st National Bank, well known locally for their philanthropic support of the Arts in St. Lucia and the recent winner of the Business Award for its high level of Corporate Social Responsibility, did not hesitate to help when the call came. Robert Fevrier the projects and services manager of 1st National Bank had this to say, “It is said that we are the Patron of the Arts in St. Lucia. We endeavor to support young, creative talent, whether it is in the field of education, sports or the development of culture. So we are very pleased and very heartened to see all of the creativity and all of the work that is being done by the director Barry George, with this, I would say the cream of the crop of the performing arts in St.Lucia.”
This year Silver Shadow Dance Academy – a young, vibrant local dance company put on a successful performance of a production entitled Drum Song. The performance would not have been possible without the financial assistance of a local indigenous bank. Drum Song, according to Director of the Silver Shadow Dance Academy, Barry George, is a tribute to St. Lucia’s cultural icons that have since passed on.
1st National Bank supports the Silver Shadow Dancers
Caribbean dance. So in a nut shell it’s really a combination of that with live drumming ad wonderful music that compliments the whole production.”
As a pat ron of t he Arts, Bank als 1st Nati o delved onal into the of film-m aking. T business he bank regional assisted film-make a r with a tribute to Carib moving b ean men. Sandford -Belle i Onel s the pe behind E rsonalit veryday y H eroes – at Carib A Fresh bean Men Look . Building Communities Through Investment and Care | 17
1st National Bank Supports kaiso Headquarters Considered one of the “safest” fetes in town, Kaiso Headquarters hosted by members of the Royal Police Force launched with the full support of top brass and of course 1st National Bank. Now in its sixth consecutive year, the competition has become a fixture on the carnival calendar of events. Acting Police Commissioner,
improving their relationship with members of the community,” Mr. Robert Fevrier remarked. Acting Commissioner Vernon Francois encouraged members of the force to continue participating in the event as, according to him, it has had a positive effect on the work of the police. “This event provides us with an excellent opportunity to be more well rounded in the task of policing. Every year we have more and more officers getting involved in Kaiso Headquarters. Just as 1st National Bank has shown its unwavering support for this event I adamantly pledge the support of the entire police department for this event.,” exclaimed Mr.Francois.
Vernon Francois and other high-ranking officers of the Royal St. Lucia Police Force gathered with other allied service providers and sponsors to witness the launch of Kaiso Headquarters 2011. Over its six years, the event has grown from strength to strength. “The Royal St.lucia Police Force proposes to move one step further this year. As part of our police week of activities we are targeting a regional calypso competition. Therefore we are hoping that the winner of the Kaiso Headquarters Calypso Event will have the privilege of representing us regionally during the month of October,” stated Mr. Francois. This year a workshop was held for the participants to help sharpen their calypso skills. During the press launch of Kaiso Headquarters, several sponsors presented the organizers with their financial and material support for the event. 1st National Bank has been a consistent sponsor and supporter, financing the event from as far back as its inception, as their commitment to the arts and culture in St. Lucia is well documented. “Its an event that 1st National Bank is very proud of, in that we see the efforts made by the Royal St.Lucia Police Force not only in tackling crime but also in
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ic the artist s lvement in it vo th in wi ’s gins onal Bank . Lucia be and “1st Nati life of St ndar activities al ur lt cu le , the ca and ar al ye on is ti na . Th o support of nks with the best s Carnival, Kais ra gow Kiddie as in Gl d carnival on un arlt A was fo m 2011.”—C bank’s DN and RC Ja rs te ar qu Head
CUSTOMER CARE financial education
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The other two bands funded by 1st National bank, Dynamic Kids and Rituals junior carnival band came in second and third respectively.
Hundreds of school children turned out on the afternoon of the event, in perfect weather to showcase their costumes. Following months of hard work at mas camps around Castries. Five bands participated in the competition. Barry George, leader of Just Us Kids junior carnival band, took top honors at this year’s carnival portrayal, held at the Vigie Sports Complex. His band depicted the theme, The People Who Came.
Kids, Rituals and Dynamic Kids. Bank representative, Mr. Robert Fevrier believes now is the time to develop the children’s creativity. “We’re throwing our weight behind the children because we believe that culture is important. As with any and everything else you have to start at a young age. 1ST National Bank has made it its duty to develop that spirit of and appreciation for culture in these kids.”
“The People who Came” is an old history text book which many are familiar with. George says he is ensuring the sustainability of the carnival art form. He also believes that the mas camp is a crucial training ground for future costume designers and builders. The Just Us Kids mas camp also provides valuable assistance to students doing their SBAs. We are proud to say that everywhere Just Us Kids is training at least 30 young persons in costume building. I know down the line these individuals will own or manage a band or possibly be a designer for a band. We are proud to know that we are part of the carnival “process” and that we have been instrumental in giving these young ones this critical opportunity. We also express our gratefulness to 1st National Bank for their financial support. There are many theatre arts students who come here to participate as well, because it aids them in their study of the CXC subject Theatre Arts and in costume building, which is an aspect of their study.
This year, 1st National Bank decided to lend a helping hand to three junior bands in the St.Lucia Carnival 2011 celebrations – Just Us
culture & arts
1st National bank is once again adding to its record of achievement by way of development of local Arts and Culture, specifically Kiddies Carnival 2011.
Our themes are usually children friendly themes. We felt we should try doing something historical this year. Through use of this theme the children were able to build a connection with who they were and how they have come to be “Caribbean People”. Therefore the theme “The People Who Came” was amazingly appropriate. Interestingly,
Three junior carnival bands proudly supported by 1st National Bank took the top three places at this year’s Kiddies Carnival.
1st National Bank Sponsor Kiddies Carnival 2k11
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Nourishing the foundation of Saint Lucia, Our People.
culture & arts community outreach CUSTOMER CARE financial education
Being Saint Luciaâ€™s 1st Native Bank, 1st National Bank has gained an intimate knowledge of Saint Lucians. Consequently, the Bank has also gained an unadulterated and inimitable care for Them. It has both the experience and ability to positively influence all facets of Saint Lucian society, 2011 gives testament to that.
Some argue that society defines the people, others argue that the people define society. Irrespective of this 1st National Bank views both as needing and deserving care. The Bank has demonstrated this belief throughout 2011, through its concrete support of social initiatives and institutions.
PRESS INSERTS CONCLUSION Building Communities Through Investment and Care | 21
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e r the years th e year alderon, ove C re . th en rs a ev M , to to d ch u g te m in mit le to achieve ion. Accord Bank has com Cell Associat n has been ab le 1st National io one such a d ck at e ci Si a av so h ci as u e .l rces. “W h the St u ier paid vr so is re Fe t ed er it b o R covenant wit its lim tive that the work gress with k representa ved so much ro ie p h at s it ac th d n e o b an k t o rk This year Ban tn wo chec uous. It migh etary lot of institution to t, and contin ent of its mon a visit to the transplant, en lm w st al si ro st n ar in co m er anoth a bone g n ti the et . g n o is er y d and to deliver d Cal but certainly somebo sident Paula in the past, e rs, n o o d ct o e d av r support to pre h u pen. O like we o is ll ic ce in cl le r ck u g .O St. Lucia si y week dealin rk continues to be at the , are here ever or our wo n am o se h te o th er to h p d el ic h “I am pleased an to rd clin we continue office and our 3 Dr. Bi members and association stallment of sistance in r u in as o d h d n it ee w co n se the alf the se who o eh b th n , O ts . en 0 0 commitment, lm 3,5 ical help. f of with ai t totaling $1 overseas med ent and staf year covenan g em in ir ag u q an m ac , ectors I would like see a Board of Dir would like to .Lucia limited e St a sh k ci n ’s u Ba at .L St th al n e ys 1st Natio $4500 to th the disease at . Calderon sa is cheque of dealing with e good Mrs to th l h al ac f mbat ro o p rt o ap to present th p effectively co regional n in sup to io r. ls at ci ve –M o le ” ss t A a. l en ci y. rnm Sickle Cel ing in St.Lu als and societ heads of gove ave been do s on individu ct fe ef e iv work they h at the neg r Robert Fevrie d as encountere association h e th es r m fo ti t ch In recen a long sear ks including equipment, several set bac and theft of rs te ar u q d Donations new hea ical supplies. ed m d an rs to sustain compute nal Bank help io at N st 1 f o health of like that vital to the s n io at er p o disease. the daily the sickle cell m o fr g in er ff la Calderon people su sociation Pau as e th f o t enerosity, Presiden Bank for its g al n io at N st 1 thanked e , that over th bank actually ly t n o an n e th ve e co “You ar us through a ed rt o d p p an su r te as years h to plan bet us the ability later on that which gives at some time at th e p o h ld ional Bank’s we wou n from 1st Nat ar le ill w ks an support what more b necessary to it d n fi d an efforts .” we are doing
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Division of human Services ST nk. Supported by 1 National Ba
education culture & arts social development community outreach
e when the month, it is also the tim ed as Creole awareness erv obs This year y y. onl iet not soc is in r y Octobe or the elderl an services recognize hon tinction of dis the e hav who St.Lucia division of hum ns ize cit l tribute to those senior ebrate the month of the they wanted to pay specia ry year in October we cel Eve . nce ste exi r yea s support in the form dou men tre celebrating their 100 its g 1st national Bank showin e iat rec app ply l accompanied by the dee era We elderly. r the Governor Gen centenarians. On Octobe y in the south of the erl eld the of $10,000 to honor our for e a new, expansive hom ned ope ly mer for lth hea minister of island. le place for our senior of providing a comfortab am dre the t tha gift to in day vilege to present this “Today is an historic erialized. It is our pri focused has es vic ser citizens has finally mat an hum ” The division of ome bec you our senior citizens. to t wan the number of people who in ing recently on increasing liv are who en ldr chi ia we have many and e Car foster parents. In St.luc ter our Fos One remedy for this is for difficult circumstances. d to develop awareness nee the ize ogn rec We Adoption Program. ision with both div the ing ist ass is k al Ban this program. 1st Nation responsibility. t of its corporate social these initiatives as par
Building Communities Through Investment and Care | 23
The Bank has established a three year covenant with the institution to assist in the quality of services provided. A small gesture they believe the elderly deserve. “The elderly, have contributed to society in one way or another and we believe it is only right that they be given care and attention. The three year covenant totals EC$15000. The last installment of which was handed over to administrator sister Annie Renaux. However 1st National Bank insists on maintaining its relationship with the Marian home and will remain a major support for the institution.
“We appreciate your recognition of our work as we try to create a safe, healthy environment for our senior citizens. Financially it is difficult to manage an institution like this, and we depend heavily on the monetary donations of outstanding socially conscious corporations like 1st National Bank. 1st National Bank is one of the few corporate citizens which offer regular financial support to the Marian Home.”
The Marian home situated in Lesleyland was established in 1952. It provides living accommodations for 60 elderly residents. While the home provides excellent living accommodations and care for the aged it is a challenge to maintain day to day operations.
Children Home in Ciceron The Holy Family Children’s Home was established some years ago to ensure that vulnerable children in society are given a place of permanence inside a more stable living environment. The facility is just adequate but is in constant need of assistance as more children become residents and others get older. 1st National Bank had established a covenant with the children’s home from 3 years ago to solidify its commitment to helping the youth of St. Lucia. “It gives me the greatest pleasure on behalf of the board of directors, management and staff of 1st National Bank St.Lucia limited to present this check of $5000 to close off the first covenant with the holy family children’s home and to commit to a new covenant for 2012,” said Mr. Fevrier. “You are contributing significantly to changing the lives of the children at the holy family children’s home. As you know the children are getting much older and so it is even more Import ant that we receive support from the corporate community to meet their needs,” said Sister 1st National Banks covenant with the family children’s home amounted to $15000 over the 3 year period.
1ST National Bank shows Major Support for the Blind and Visual ly impaired.
1st National Bank has once again shown it’s suppor t for the St. Lucia Blind Welfare Association through it’s annual cheque presentation . “As we speak two of our children are in the United States receiving special medical treatm ent not available in St. Lucia. We could not have got them there without the support of agenci es such as 1st National Bank. The work that we do is not for our own glory, it is for the glory of Him who put us here. I am so thankful for your support throughout these years. I am certai n that this support will continue,” said Mr. Avril The total value of this covenant is $9000 over a 3 year period. 1st National Bank has made a definite commitment to renew the covenant for a further 3 years. Manager of products and services Mr. Robert Fevrier says their intention to recommit to the blind welfare association is testament to the Bank’s belief in the work of the organization. “The times now are very trying economically and we value the work the blind welfare association is doing in St. Lucia. We know that they are faced with many challenges in particular financial ones. We hope that our contributions this morning will assist in alleviating some of the operational expenses that have been brought to bare on the associ ation.” The blind welfare association is the premier association administering to the needs of the blind and vision impaired in St. Lucia. To offset its day to day costs the organization sells eye wear and also holds general eye clinics for the public with a qualifi ed Ophthalmologist. 24| 1st National Bank St. Lucia Limited
Division of human Services Supported by 1ST National Bank October is not
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Building Communities Through Investment and Care | 25
onal Bank and others we have e sponsors such as 1st Nati “With the help of corporat National bounds,” she explained. 1st really grown by leaps and itution inst the e year covenant with Bank has established a thre Fevrier rt Robe Mr. ve tati esen repr worth $30,000 in total. Bank g done the value of the work bein says the Bank understands fulfil to e ileg priv ’s Bank National at the CDGC and it is 1st and adou Dr.S ess. sting this proc their responsibility in assi range of r thei with dren chil g youn her team engage a lot of our . of therapy taking place here disabilities. There is a lot in a grow to ity rtun oppo an dren This centre gives these chil ally ces of functioning economic way that enhances their chan the for t poin l foca t rtan impo an and socially. The centre is provided with support, are they as to the facility parents of children assigned ude the Government of incl re r contributors to the cent ta Sweden and the counseling and training. Othe Kari nt, rnme Gove h Commission, the Dutc St. Lucia, Australia High Villa Cont u Bunt of Germany.
in 1998, is a Guidance Centre established The Child Development and provide early to is ion tion whose miss registered non-profit organiza , emotional, ical phys with dren chil and health care intervention for the centre’s pediatrician bilities. Dr. Kim Sadou is the to fit bene us mental and behavioral disa endo trem a corporate support has been head coordinator. She says n in stature. organization, which has grow
Child Development is ST important to 1 National Bank
culture & arts social development
In October the Governor General accompanied by the minister of health formerly opened a new, expansive home for the elderly in the south of the island. “Today is an historic day in that the dream of providing a comfortable place for our senior citizens has finally materialized. It is our privilege to present this gift to you our senior citizens.” The division of human services has focused recently on increasing the number of people who want to become foster parents. In St.Lucia we have many children who are living in difficult circumstances. One remedy for this is our Foster Care and Adoption Program. We recogn ize the need to develop awareness for this program. 1st National Bank is assisting the divisi on with both these initiatives as part of its corporate social responsibility.
only observed as Creole awareness month, it is also the time when the St.Lucia division of human services recognize honor the elderl y in society. This year they wanted to pay special tribute to those senior citizens who have the distinction of celebrating their 100 year existence. Every year in October we celebr ate the month of the elderly. We deeply appreciate 1st national Bank showing its tremendous support in the form of $10,000 to honour our centenarians.
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community outreach CUSTOMER CARE financial education PRESS INSERTS
The Bank need not rely solely on its financial standing to provide support. More impressive is the physical effort, “good old fashioned hard work” put out by its staff members. Through its staff base the Bank is able to display true warmth and care, a quality virtually unseen in the corporate community. Throughout 2011, the Bank showed care in ways only Saint Lucia’s 1st Native Bank could
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Time and unforeseen occurrence befall us all. 1st National Bank has shown outstanding resolve in remedying infrastructural damage experienced by Saint Lucia’s schools and towns particularly during storms. The Bank has displayed the human touch and the power of care in overcoming natural disasters.
Never withholding good when it is within your ability to provide it.
CONCLUSION Building Communities Through Investment and Care | 27
1st National Bank working Hand in Hand to restore a community. For so many, school is where we learn about not only academics, but of community, society and what it takes to be a proud St. Lucian. For the students of Soufriere Primary School and Fond St Jacques Primary School, it was also where they learned last year of the terrible power of nature as their schools were torn apart by Hurricane Tomas. This year however the lesson was in the power of the positive nature of a committed national institution as staff of 1st National Bank, showed why the Bank has for two consecutive years been nationally recognized for corporate social responsibility. Armed both with cheque book and the people power of the staff, 1st National Bank contributed both in kind, with the donation of funds to repair, replant and renew the agricultural project and play area of Fond St Jacques
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Primary School, and in person with the staff cleaning, clearing and making safe the entire compound of Soufriere Primary School. With the 2011 season already started, these schools were finally able to close the chapter on last year, strong, proud and ready for the future.
social culture & arts development community outreach financial education PRESS INSERTS CONCLUSION
Building Communities Through Investment and Care | 29
The Soufrie re primary school is lo large river cated near and so the a the sch facility got the raging ool to its o the brunt o waters and rigina f passage endless silt passing hu of the storm l condition. During th rricane Th fr o m th e e its gree the school om hardest hit nhouse bu not only lo by the storm as. Soufriere, being t st it s home eco , had so mu agricultural so little re nomics an ch to do wit programs. sources. Ce d h rtain areas uncharacte had suffere ristic negle d ct. 1st N These prog gave a help ational Ba rams depen ing hand th nk grown ded heavily is year alon 300 person in the gree on the crop g with nearl s representi nhouse. Th s y school w ng local co charitable g e principal as grateful mpanies an roups. 1st o f th fo e r d the banks a National Ba the most cr over 25 vo id in repairin nk organiz lunteers, so ucial sectio g ed sponso ns of the me bringin entire famil rship of 1 g along th school. Th y to help ou st e e ir N ational Ban t their fello the repair “We are he k facilitate w St. Lucian of the sch re for the d s. air con ool greenh people of suffered th ditioning sy ouse and Soufriere w e brunt of T th st h e o e m for the omas, Octo Technology ber 2010. Information lab. It was also used removal of Therefore w to fund th neighboring e saw it fitt e trees that the school ing to reall support, wo threatened y show ou building du rk hand in h r e to their and, share foundations. especially o compromis our resourc ur talent an 1st Nationa ed es timed d skills in l Bank repre school. 1st the clean restoring th sentatives National Ba u p e a nd restora nk sought perfectly. E comfort of tion activit to ensure th nsuring the the people y e School w fo who work h nd St Jacqu teachers a ould not go ere; the sta es Primary nd princip th ff ro , a l. Most im ugh the 201 season in it National Ba portantly 1 1 hurricane s post Thom nk sought to st as condition create a hea environmen . lthy workin t for the stu g dents!” said Mr. Fevrier. 1st Nation al Bank’s in volvement with nonp together rofit orga nizations Something like Do World St. Lucia had impact in a great re-furbishin g the wall bathrooms s, tables, and other im portant faci fond St Jacq lities. The ues Primary School was a temporary used as shelter for displaced p over 5 week ersons for s following the passage Thomas. W of hurricane ith the he lp of 1st Nati the courtya onal Bank rd had bee n resurface and other re d for game creational a s ctivities en students. T joyed by th here was m e uch to be d one to resto re
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community outreach CUSTOMER CARE financial education PRESS INSERTS
1st National Bank has shown its commitment to refinement, and to customer service throughout 2011 and will continue to pursue perfection in service.
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1st National Bank would absolutely not exist if it weren’t for you, our customers. Therefore the Bank is constantly looking for ways to serve you better. 1st National Bank is devoted to its relationship with customers. The Banks commitment to refining its staff has a dual role in refining its relationship with its customers. Similar to Relationships, customer service is all about how much value you are able to add to your customer’s life. 1st National Bank seeks to continuously and seamlessly add value to our customers’ lives. This is by no means restricted to the financial realm.
Refining Our Service, because Our Customers Deserve the Finest.
CONCLUSION Building Communities Through Investment and Care | 31
1st National Bank holds Personal Development Seminar. 1st National Bank is getting its younger employees to take a critical look at themselves before they come to work on a daily basis. In a personal development training session facilitated by a New York based image enhancement firm, the workers learned a few things about their personal appearance. First impressions are lasting – that is the parting message brought home to participants of 1st National Bank’s training course in personal development hosted by Stoosh Images based in New York,USA. According to Patrice DaCosta, there are other aspects to providing excellent service to which businesses do not pay attention. “I’m here to show them how to be peak performers, and nothing less. I will be highlighting appropriate dress for the work place, professionalism, proper phone etiquette, general etiquette and body language. Show them how to look “stoosh”, how to look good, how to look elegant! What I want individuals to realize is that, them being in the Caribbean does not mean that they have to act like they’re Caribbean. There is an international standard
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that we are all capable of displaying. Globalization, technology has made the world smaller, so because of that it’s no joke, our image is no joke. We can’t take it for granted like we did 20 year ago in our parents or grandparents time. Those were different times with a dilution of standards. Not anymore!” Robert Fevrier Products and Services Manager of 1st National Bank had this to say, “this program highlights skills needed to enhance the image of an individual as a person as well as professionally. This image will inherently reflect on the bank. Our customers as well as our staff are our major priority. Developing our staff will enable 1st National Bank to deliver a level of service to St. Lucia that is second to none.”
1st National Bank is without a doubt the first of many companies to implement such re-vitalizing projects. These projects will stimulate the professional minds of every individual in St. Lucia’s vast workforce. Other companies will follow this pathway that has been laid out by 1st National Bank, as has always been the case. With more companies coming on board, results will be visible, initially with a reduction in absenteeism in the St. Lucian workforce. By no means are instant changes expected, however 1st National Bank has once again taken its corporate responsibility seriously in taking the very first step in this marathon of a journey, to a productive St. Lucian workforce.
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Building Communities Through Investment and Care | 33
Earny St. Catherine, facilitator at the training session says employees need a clear understanding of their specific role in the company’s operations this promotes growth in the business, while providing customers with excellent service. There are loads of things that happen within an institution in terms of promoting its product via advertising, marketing, and lots of public relations. But at the end of the day, it all comes down to that point of creating an actual sale, or the bringing in of revenue. St. Catherine says because of the similarity in products and services offered by the banking sector, one of the best ways to achieve market
differentiation is to look internally at the employee base. It is the employee who is the most crucial factor. They are the ones who go out there and convert all those messages. What defines a company? How is your company distinguished? The source of distinction is within the human resource. When employees receive the training and come to understand why it is they are such a crucial part in the selling component, it is then they become the best ambassadors for the company. Robert Fevrier, 1st National Bank’s Manager of Products & Services says the training forms part of their on-going human resource development. We have decided to undertake this training with a focus on all our staff, but especially the front line staff who interact on a daily basis with our customers. The bank isn’t just a product; it is very much about our relationship with the people we serve. Through interaction with our employees our customers should gain a full sense of how important they are, without them the bank does not exist.
Following its triple award win at the St. Lucia Business Awards held in late January, 1st National Bank is forging ahead with its mission of providing top notch products and services to their growing customer base. The training is aimed at employees who have first direct contact with the bank’s customers. It is based on the premise that the employee is the most powerful tool a business has at its disposal in its rise to success.
1st National Bank hosts Training Seminar
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The first phase of the seminar was composed of three companies who volunteered to partake in the venture. Of the three companies 1st National Bank had taken the lead as the first company to increase staff productivity. They firmly believe that in order for an economy to grow it depends highly on the efficiency of the country’s workers. Improvement in workforce productivity will enhance the quality of life of the citizens. This puts the government in a better position
to introduce initiatives, which catalyze the growth of the St. Lucian economy. By taking this proactive approach in repairing our economy from its very roots “our workforce”, 1st National Bank has started a trend!
1st National Bank enlisted 16 supervisory personnel to attend the Local Companies’ Improvement Seminar, which was held at its Castries branch. The seminar was geared towards addressing the urgent need to improve low employment productivity in St. Lucia. In order to resolve the problem the Employers Federation took the initiative by inviting a productivity expert from Barbados to assist local companies in improving employees’ output.
1st National Bank hosts Staff Productivity Workshop
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social development community outreach CUSTOMER CARE financial education PRESS INSERTS CONCLUSION
Throughout 2011 the Bank sought to educate Saint Lucian society on just how to derive real value from their labor and more importantly the currency it earned them. The Bank has sought to not only do this through media, literature, articles and sponsorship, but also by the most difficult means, by example. Yes, the Bankâ€™s activity throughout 2011 exemplifies the use of money in real ways. 1St National Bank will continue this effort in hopes that through Financial Education and Empowerment all Saint Lucians grow to emulate such qualities.
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Money is a powerful thing. Yet in the most legalistic sense it has little to no intrinsic value, rather it represents it. While many choose to aimlessly accumulate and many more, choose to carelessly squander this representation of value, 1st National Bank has chosen to apply it in real ways.
Educated and Empowered to use Money in Real Ways
Financial Education and Empowerment.
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1st National Bank Supports National Savings and Investment Programme In keeping with its policy of educating the St. Lucian public on good financial management, 1st National Bank threw its support behind the country’s first ever National Savings and Investment Knowledge Building Campaign. The bank donated $15000.00 to the programme to help with the launch and ongoing management of the initiative and the Financial fair. This phase of the programme ended in October 2011. The programme is being spearheaded by The Office for Private Sector Relations (OPSR) with seed funding from the EU. It is also supported by the ECCB. The managing of the PR and publicity is being handled by Marketing Consultants, The Orange Media Group Inc. In addition to its financial support, 1st National Bank has dedicated airtime on 1st National Bank Notes – its Financial Literacy TV Programme - as well as space in The Teller newsletter to promote this cultural shift as it relates to our national savings and investment habits. Further
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to this 1st National Bank has ramped up its community programmes in the schools and various communities. Managing Director of 1st National Bank, Mr Carlton Glasgow sees this support as consistent with the company’s policy of leading the way in financial literacy. “ As the country’s first indigenous Bank, 1st National Bank has been integrally involved in educating our people in good money management. Over the past few years we have taken this to another level through the use of popular media and our own TV programmes and publications. Therefore when we were approached by the promoters of this initiative we were very happy to lend our support. A country that saves and invests is one that plans well for challenging times and also leaves behind a good financial heritage for future generations. future generations, noted Glasgow.
Month 1st National Bank has taken the opportunity to visit schoo ls around the island giving students the inform ation on how best to manage their money. Ms .Satney approached 1st National Bank to help me mbers of the savings club get started with the ir first step accounts.
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“The school felt that at it’s core 1st National Bank is trying to make life better for St. Lucians and we did not hesitate to approach the Bank,” exclaimed Ms. Satney 1st National Bank will continue to help young individuals in saving and investing, keeping them on the road to financial success.
We would like the childr en to grow up as responsible adults who will be able to maintain themselves economically through consistent saving. To mark October as Financial Information
Since its launch at the sta rt of 2011 Savings and Investments has gro wn tremendously. The savings program started at the Dame Pearlette Lousiy School has becom e so popular that Ms. Satny the teacher overse eing the initiative says they will have to expand it to the whole student population. Membership in the savings club helps the children in many wa ys. For one it instils in them the habit of puttin g aside some money for that rainy day.
1st National Bank Dame Pearlette Louisy Savings Program
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CONCtLUSION Building Communities Through Investment and Care | 39
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education culture & arts community outreach CUSTOMER CARE financial education PRESS INSERTS CONCtLUSION
After seven decades we are more committed than ever before. The past few years saw a global recession that has had negative repercussions for small island economies like ours requiring that good corporate citizens increase their assistance to social causes to minimize the effects of the tough economic times. We are proud to be here for our communities both as a solid financial institution they can rely on as well as a Bank with a heart of caring that can reach out to lend a helping hand. We continue to pledge our support as a new year dawns
1st National Bank’s Community Re-investment Programme remains true to the Bank’s very raison d’etre - to build communities through: easy access to financial services and care and assistance to pillars of national development (youth, sports, culture, education, health, social care).
Building Communities Through Investment and Care | 41
1st National Bank St. Lucia Limited, P.O. Box 168, #21 Bridge Street, Castries, St. Lucia Tel: +758 455 7000 | Fax: + 758 453 1630 Email: manager@1st nationalbankslu.com Website: www.1stnationalbankonline.com
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