Brand & Product Presentation 2022
TwoThousandTwentyTwo A year ﬁlled with Ts
Live Happier with
Revolutionize tea drinking into a lifestyle to fulﬁll the desire of the modern generation. Inspired by millennia of enjoyment from this ancient tradition, Or Tea?™ is a concept for today’s trendsetters, creating the
most unique blends of premium tea and ingredients infused with art, humour, love, wellness and positivity –
we strive to bring everyone a step closer to a happier life.
The Modern Gen are seeking for a greater meaning in life.
Oops, did I not tell you I’m a Vegan?
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till death do us apart
I live to work
Bring my own bag
Are we working hard enough for them? 4
Enable them to share their happiness? #ortea
“Or Tea? has the best tea ﬂavours I've ever tasted! Since getting to know Or Tea? I rarely have any other brands of tea…”
↑7.2% Riding the Trend of Tea
annual growth in 2019-25 for ﬂavoured tea
“Tea is a healthy choice” driving the current tea boom
“Particularly with the millennial generation, you’re seeing a lot of engagement. Not just with the tea product itself, but with every product they buy, they want to know something about it.”
millennials prefer tea 27% of them drinks tea only with fruit and herbal are the top picks
US consumers drink tea, with Millennials being the majority The hot-tea segment of the tea industry needs a re-brand for the 21st century, with a greater focus on the experience of drinking, as well as more complex, substantial ﬂavors to keep consumers coming back for more.” - Carmen Bryan, Consumer Analyst GlobalData
- Peter Goggi, US Tea Association
shouldn’t be just a commodity! Or Tea?TM is a brand. Consumers don’t buy products, they buy brands. They trust and love brands because the brand has purpose - We care about you and what matters to you.
In Or Tea?™ You Love QUALITY
Premium whole leaf loose tea blended with different exotic ingredients from around the world
Each ﬂavour comes with commissioned contemporary art and a story to create the emotional bond
Signature blends and their applications to spark joy in tea
Every little steps counts - Or Tea?™ products are packed in reusable tins, compostable materials, and only using organically grown ingredients
Or Tea? at Retail
Department Stores · Delicatessens · Gourmet Supermarkets · Concept Stores
Or Tea? at Horeca
Deluxe Hotels · Grand Resorts · Hip & Design Hotels · Trendy Cafes
Tea Combos & Accessories
Colour Mugs · Thermo Tumblers · Combo Gifts · Festive Bundles
Let’s Skip Together Formidable Partnership
We value every single one of our customers regardless of size. Your success is ours as well.
Annual novelty invention to maintain the freshness of the brand.
to the future success
B2B webshop to make at ease with checking inventory and placing an order.
Tea Room - a B2B Portal to offer a wide range of on-board and after sale service.
Contact us to receive a
tailored win-win partnership proposal and further arrange a
FREE sample tasting pack
Ready to make a change?
EU: +31 857733756 / APAC: +852 26686617
Shop: www.or-tea.com IG: or_tea_ofﬁcial FB: OR.TEA66