Hemisp phe herres THREE PERFECT DAYS IN ISTANBUL BOSS TWEED: THE BEST OF FALL FASHION IN SCOTLAND
AN INSIDE LOOK AT AMERICA’S CRAZIEST SPORTS RIVALRY
DIGGING INTO SEOUL’S INCENDIARY COMFORT FOOD
THE HEMI Q&A TALKS EMMYS WITH HOST JIMMY KIMMEL
»EDITORIAL MISSION Hemispheres is written for the affluent, curious, sophisticated citizen of the world. Blending long-form journalism with trend stories, think pieces and service, Hemispheres’ award-winning editorial covers the broad range of topics our discerning audience craves--travel, technology, business, fashion, luxury goods, food and drink, sports, luxury cars and global culture--all presented in an upscale, beautifully designed package.
“My wife and I we were inspired by the “Three Perfect Days” series in Hemispheres magazine as we planned our 47-day, 12-country, “around-the-world” honeymoon. Along the way we used “Three Perfect Days” on our iPad as our guide to ﬁnd the best each city had to offer. “Thank You” to Hemispheres magazine & United for the inspiration and for always being a fantastic and reliable partner in our travels.”
»THREE PERFECT DAYS CALENDAR* 2013 THREE PERFECT DAYS
2013 THREE PERFECT DAYS
THE LIST: 25 PLACES TO SEE IN 2013
TIME TRAVEL: OFF-SEASON TREASURES
ISLANDS *Subject to change
» THREE PERFECT DAYS
Cover: data source - 2012 GfK MRI Spring (median household income)
Hemispheres’ signature travel piece offers readers an experiential, in-depth and exceptionally vivid look at some of the world’s great destinations. Tag along with locals and trend-setters as they visit must-see attractions and uncover hidden gems. From experiencing the ﬁnest hotels to doggedly hunting for the best place to buy the local delicacy, our Three Perfect Days features help travelers make the most of their globe-trotting.
»EDITORIAL & DESIGN AWARDS 2012 Magnum Opus Awards Bronze for Best Table of Contents Editorial and Silver for Best Use of Illustration (June 2012) The Society of Publication Designers – Silver Medal for Best Design Feature (NonCelebrity) (Jan. 2011) Folio - Gold Ozzie for Best Use of Typography (Jan. 2011) International Davey Award Two Gold and One Silver Award for Design (Oct. 2010) The 2010 Communicator Awards - Silver for Photography, Bronze for Best Cover, and Bronze for Best Overall Editorial (May 2010) North American Travel Journalists Association - “Best “B Bes Bes Be est est Travel Series for Three Perfect P Days” for 2009 (Jan. 2010)
»ENGAGING AUDIENCES THROUGH EDITORIAL EXCELLENCE
EL AMOR PROPIO PHOTOS BY OLIVER PILCHER TEXT BY JANE WRIGHT FASHION DIRECTOR NINO BAUTI
Tradition hangs heavily on the Spanish
psyche, but it’s also worn comfortably, as an
expression of a life lived with pride,
spirit and style. For Hemispheres’ spring
fashion shoot, we travel to Seville to bring you designs informed by the
past and inspired by the future—and, while we’re there, take you along on
an all-senses tour of this sublime town.
“You guys are amazing! We received tons of phone calls from friends and family ﬂying who caught the article on the plane...” -Nick Benas and Jared Verrillo: Entrepreneurs, CoCommissioners of Big League WIFFLE Ball - Wiffle Tournaments TKTKT CAPTION HERE info on outﬁt here info on outﬁt here info on outﬁt utﬁt here info on outﬁt here info. ON HER: on outﬁt here info on outﬁt here info on outﬁt here info on outﬁt here info on outﬁt here ON HIM outﬁt here info on outﬁt here info on outﬁt here info on outﬁt here info on
78 • HEMISPHERESMAGAZINE.COM
SHUTTER TO THINK Lytro founder Ren Ng is taking the blur (and the fuss) out of photography If you’ve ever taken pictures all day on that fancy new digital SLR only to discover—when you ﬁnally take a look on your computer— that most of the shots are blurry, then Ren Ng is ready to help. As founder and CEO of Lytro, the 35-year-old Stanford Ph.D. is responsible for one of the most signiﬁcant photographic inventions since the Polaroid camera. In December, Ng’s company debuted the Lytro Camera ($399, lytro.com), a stylish, telescopelike device that allows you to focus the picture aer you take it. Representing an entirely new kind of camera, the Lytro uses light ﬁeld imaging, a photographic process that typically requires 100 digicams and a supercomputer, to capture light more accurately and comprehensively than traditional cameras do. The result: highly editable pictures. Light ﬁeld technology has been around since the 1990s, but Ng’s breakthrough came when he compressed the work of the aforementioned digicams and supercomputer into one portable device small enough to ﬁt in a purse or briefcase. (As a bonus, the extra information on Lytrocaptured pictures means each one is also automatically available in 3-D, if you care about that sort of thing.) The Lytro is about as knob-free as an iPad, with most of its controls on a touchscreen. “With all their modes and dials and buttons, the majority of cameras today are too complicated for most people,” says Ng. “You can’t use powerful technology for technology’s sake. Our focus is always to make it simple.” To that end, apart from sparing you the need to focus—which allows you to take rapid-ﬁre shots—the Lytro also lets you instantly tag a photo as a favorite right in the camera, so you don’t have to sort through your Facebook shares aer uploading. This year Lytro’s technology is in just one camera. However, since most of the company’s innovation lies in its soware and powerful miniaturized sensor, we can see where this is heading: into other cameras, and even into cellphones, which heretofore have been plagued by slow shuer speeds. The Lytro can’t shoot video—but don’t expect the revolution to skip camcorders, since the technology is applicable to video, too. “It really is camera 3.0,” says Ng.
From creating cars that communicate with each other, to helping kids write their own books, to improvising medical devices worthy of MacGyver, these six innovators promise to change the way we live BY TOM SAMILJAN
NEXT BIG THINGS PHOTOGRAPHS BY MATHEW SCOTT, GUIDO VITTI AND CJ BENNINGER
72 MATHEW SCOTT
MARCH 2012 •
REN NG / AVIAD MAIZELS / SHARON KAN / PAUL MASCARENAS / JENNIFER PAHLKA / JOSE GOMEZ-MARQUEZ
“Thanks for running the Ural motorcycle story in the February issue of Hemispheres. The response from the Patrol T coverage has been exceptional, drawing a much bigger response than any other national media outlet including Wired and Maxim”. -Ryan Hayter, Hayter Communications
JANUARY 2012 HEMISPHERESMAGAZINE.COM
REN NG / AGE 35 / FROM MALAYSIA AND AUSTRALIA / LIVES IN REDWOOD CITY, CALIF. / PREVIOUS GIG DOCTORAL STUDENT, STANFORD UNIVERSITY
»COVERS WHERE PHOTOGRAPHY MEETS ART.
»HEMISPHERES FEATURES THOUGHT-PROVOKING – INFORMATIVE – ENGAGING – WORLDLY THE HEMI Q&A: Our monthly interview with the best of the best Hemispheres’ feature-length monthly interview with superstars, trendsetters and thought leaders has featured, among others: Manolo Blahnik Bradley Cooper Anna Wintour Betty White Mark Cuban Evan Williams Judd Apatow Carol Bartz Brian Williams
Andrew Lloyd Webber Alice Waters Louis C. K. Bear Grylls Katie Couric David Ortiz Donna Karan Martin Sheen Bill Cosby
Amy Poehler Ewan McGregor Janet Evanovich Nick Jonas Justin Verlander Aziz Ansari Michelle Obama Tyson Chandler Kenny Chesney
»READERS LOVE HEMISPHERES! “Dear Hemispheres editors, I just wanted to thank you for publishing such an exceptional magazine. Hemispheres…is intelligent and witty, while covering topics of interest to the demographic that spends the most time on United Airlines planes. I read four magazines from cover to cover each month (Vanity Fair, Harper’s, GQ, and Hemispheres), and given that I pay the most money for the opportunity to read Hemispheres, I appreciate that it is of high enough quality to deserve its place in the rotation.”
»1-What to Wear ROAD TRIP
No Stone Unturned Hublot’s diamond-encrusted Big Bang Tourbillon rocks the jewelry world
GARDEN PARTY Going mad for tulips in the eye-catching Maserati GranCabrio BY CINDY-LOU DALE
THIS MONTH’S HOTTEST HOTELS
BRICK MEXICO CITY
BACKSTORY: Brick’s past ranges from momentous to seedy. At various times the building has been home to a Mexican general who became president, a locksmith and a “house of dates” (to deploy a local euphemism). The hotel, which opened in 2010, adopted the name of the former madam, Olivia, for the stylish restaurant on its front deck.
CLAIM TO FAME: The English banker who built the house in the early 1900s used bricks shipped from his home country. It’s the only building in the Roma neighborhood that has these cream-colored bricks, and perhaps the only one in Mexico City. ROOM WITH A VIEW: The W. Orrin Suite’s large patio
atop the hotel’s portico overlooks Roma’s ever-lively Orizaba corridor, while a jacaranda tree, heavy with bright purple blossoms in springtime, provides shade and fragrance.
Must-have products for the discerning world traveler.
HOT PLATE: The miso black sea bass at Brasserie La Moderna is marinated with tasty (but not too spicy) chipotle pepper and soybean paste, then given a glaze of soy, mirin and sake. The meat is ﬂaky and subtle, with a touch of sweetness. SIGNATURE DRINK: The cucumber-peppermint martini is just the thing aer a day broiling in the Aztec sun. For extra zing, the glass has a kick of ground chili pepper, salt and lime around its rim.
»4-Stay A themed monthly guide to the world’s great hotels.
JUNE 2012 • HEMISPHERESMAGAZINE.COM
HEMISPHERESMAGAZINE.COM • AUGUST 2012
Sit back as we test drive the most stylish cars on iconic roads around the globe.
Hotel concierges, as the seasoned traveler knows, possess a politician’s mastery of beaming on cue. Yet when the concierge at Amsterdam’s Hotel de L’Europe beams, he appears genuinely delighted. And why wouldn’t he be? I’ve just handed him the keys to a convertible Maserati GranCabrio and asked that he park it.
HERE’S THE THING ABOUT THIS WATCH: You can’t have it. Well, all right, you can if you have $5 million lying around and are able to convince Singapore-based dealer The Hour Glass to resell the one-of-a-kind creation after having just bought it at the BaselWorld watch and jewelry show in March. But here’s another thing about this watch: To craft it, 12 gem cutters and ﬁve setters worked full time for seven months to select, shape and place nearly 1,300 diamonds in white gold, which makes the Big Bang, like the Mona Lisa or the Sistine Chapel, the kind of treasure you don’t need to own to appreciate. $5,000,000 / thehourglass.com
HEMISPHERESMAGAZINE.COM • SEPTEMBER 2012
Get inspired by the street fashion from some of the leading cities around the world.
FOOD & DRINK
A MARRIAGE OF OPPOSITES Seoul’s Congdu restaurant serves something old, something new, something borrowed and something ... green?
BY CINDY-LOU DALE
WHILE JUST ABOUT EVERY CITY on earth is a blend of old and new, in Seoul this is such a defining feature that it’s sometimes disconcerting. Here, the young and the old exist on either side of a divide so deep—ranging across food, clothing, housing and lifestyle choices—that the South Korean capital seems to have two identities jockeying for dominance. Yet cultural harmony may be taking root, starting where all great compromises begin: the food. Leading this gastronomic sea change is Congdu, a 16-table concept restaurant in the Seodaemun Museum of Natural History. The setting is appropriate, given owner Vivian Han’s mission to reinvent traditional Korean cooking using molecular gastronomy techniques and color themes. And soybeans. Lots of soybeans. Han expected that modernizing Korean cooking—which has few ties to the French and Scandinavian schools that have revolutionized high-end cuisine in the rest of the world—would be a challenge. So in 2002 she hired chef Eric Kim, a veteran of Michelin-starred restaurants Aqua, Coi and Noma, then built him a kitchen and let him have his way. These days the Congdu kitchen is overseen by chef Hwan Eui Lee, who shares Kim’s aesthetic. “I combine traditional Korean and French molecular techniques,”
ARTS MEDIA EVENTS
»READERS LOVE HEMISPHERES
THE MONTH AHEAD
Art Forms Whimsical dance company Pilobolus bends over backward for its audience
Incorporating all manner of acrobatics, props and shadow play, the high-energy performance company Pilobolus has garnered a broad following almost unheard of in the world of modern dance. In addition to performing at New York City’s Joyce Theater every summer for 25-plus years and appearing everywhere from Conan’s show to the Oscars, the troupe recently collaborated with indie rock band OK Go on the Grammy-nominated music video for “All Is Not Lost.” This month, Pilobolus is back at the Joyce with a lineup that includes a collaborative piece with avant-garde Belgian choreographer Sidi Larbi Cherkaoui and one with juggler and “physicist” Michael Moschen in which the dancers appear to have juggling balls for heads. “It’s the kind of show that everybody wants to bring their friends to,” says Joyce Theater executive director Linda Shelton. “And to me, it’s not summer unless Pilobolus is here.” july 16
Daniel, via Twitter That’s love. I get annoyed if someone asks to see my complimentary copy of Hemispheres magazine during the ﬂight.
THINK THIN Congdu’s beef tartare with caviar marinated in 5-, 10- and 15-year-old soy sauces
HEMISPHERESMAGAZINE.COM • SEPTEMBER 2012
»5-Food & Drink Spotlighting a speciﬁc location, ingredient or theme, this section offers a gastronomic tour of some of the world’s ﬁnest dishes and libations.
8 INNOVATION BUSINESS GADGETS
THE GAME PLAN In a distant, shadowy, bygone era (the 1990s), the Four Pillars of TV—ABC, NBC, CBS and Fox—towered over the media landscape. The awesome power of these networks seemed destined to endure for a thousand years. But then came the Barbarian Hordes—otherwise known as Alternative Distribution Platforms—and with them the Great Disruption.
The best in culture from wonderful locales around the globe.
»7-Tech Gadgets and trends for today’s tech-forward mobile customer.
»8-How It’s Done
This story has been repeated so oen in recent years, it bears the patina of myth. The agents of fragmentation—Netflix, TiVo, Hulu, iTunes—have changed the game. The time when families across America sat down together to watch the same shows is forever gone. Except in sports, which abides by a different set of rules. “There’s no beer place to be in entertainment than sports,” ESPN president John Skipper told an industry audience recently. “They cannot be knocked off, they cannot be replicated and they must be watched live, which makes them uniquely valuable among entertainment programming.” No kidding. More than 99 percent of ESPN programs are viewed live (watching a game later is an open invitation to the spoilers of the world, as I can tell you from bier experience). And here’s the kicker: In order to watch a game live, you must watch it on TV. It’s prey much the only aspect of television that the network guys have successfully locked down. The networks aren’t alone in being buﬀeted by the onslaught of disruptive technologies. Pay TV too is on the wane, with subscribers jumping ship at an alarming rate. Between 2008 and 2011, according to Convergence Consulting Group, an estimated 2.65 million viewers abandoned cable TV for Internet video providers. I’d like to join these people,
HOW IT’S DONE
CREATING DRINKING WATER OUT OF THIN AIR In addition to oppressive regimes and roving criminal bands, dystopian movies have long traded on our collective fear of water scarcity. And with close to a ﬁh of the world’s population now living in areas without enough water, that particular specter becomes more of a reality every day. Fortunately, French inventor Marc Parent is on the job. Aer being inspired by a dripping air conditioner, he built a turbine that could capture potable water from wind, established a company, Eole Water, and began testing his prototypes amid some of the hoest, driest weather conditions on earth. “We wanted it to be a challenge,” says Thibault Janin, a spokesman for Eole. “In French, the saying is ‘If the training is diﬃcult, the war will be easy.’” Here’s how they did it.
1 Removing water from the air requires electricity, which can be hard to come by in areas without an established power grid. The turbine takes care of that problem by harnessing the energy of wind via a shaft connected to a generator.
BY JACQUELINE DETWILER
HEMISPHERESMAGAZINE.COM • AUGUST 2012 • ILLUSTRATIONS BY BRIAN STAUFFER
Robert, via Twitter Love the 3 Perfect Days. I don’t travel without them. Have many on our site!
HOW TV NETWORKS ARE USING SPORTS PROGRAMMING TO STAVE OFF EXTINCTION BY MARK MCCLUSKY
»6-Culture: The Month Ahead
An amazing engineering feat, with a global slant.
HEMISPHERESMAGAZINE.COM • JULY 2012
Christine, via Twitter To the man reading “Hemispheres” magazine on the subway - I salute you.
HEMISPHERESMAGAZINE.COM • AUGUST 2012 • ILLUSTRATION BY JAMES PROVOST
2 Once electricity is available, a machine similar to a hair dryer pushes hot air across hundreds of chilled pieces of stainless steel alloy. The same principle that makes your mirror steam up during a hot shower causes water droplets to bead up on the pieces of steel.
3 The collected water travels through a ﬁve-level treatment system, including a UV ﬁlter, to make it safe to drink. Currently, each turbine can produce up to 1,500 liters of drinking water every day, but Eole hopes each one will eventually provide between 20,000 and 25,000 liters a day, enough to support entire cities.
»HEMISPHERES: THE BEST AUDIENCE IN PRINT UNITED HEMISPHERES
»MAGAZINE READERSHIP »12+ MILLION MONTHLY PASSENGERS
CONDE NAST TRAVELER
MEDIAN HOUSEHOLD INCOME
MEDIAN INDIVIDUAL INCOME
MEDIAN VALUE OF HOME
MEDIAN HOUSEHOLD NET WORTH
DEMOGRAPHICS MALE/FEMALE RATIO
62.6% / 37.4%
73.2% / 26.8%
65.8% / 34.2%
46.8% / 53.2%
46.7% / 53.3%
66.0% / 34.0%
56.0% / 44.0%
57.5% / 42.5%
62.8% / 37.2%
62.5% / 37.5%
MEDIAN HOUSEHOLD INCOME
GRADUATED COLLEGE PLUS
MEDIAN HOUSEHOLD NET WORTH WORK PROFILE
»63% / 37%
TOP 9 JOB TITLES
C-SUITE EXECUTIVE (INDEX)
TRAVEL PROFILE IN THE PAST YEAR* 15+ BUSINESS HOTEL NIGHTS
15+ LEISURE HOTEL NIGHTS
10+ ROUND TRIPS BY PLANE
RENTED A CAR FOR BUSINESS OR PERSONAL USE
PROFESSIONAL/MANAGERIAL AGE AG E AL
HAS A VALID PASSPORT
Hemispheres Readers Are Engaged! …THEY SPEND 26.7 median minutes reading each issue which is 11% longer than readers spend with Travel+Leisure and 25% longer than Conde Nast Traveler. Source: 2012 GfK MRI Fall - Demographics / * 2012 GfK MRI Spring - Product Data
»NORTH AMERICA ROUTE MAP
Cullaton Lake Ennadai Lake
Fort St. John Fort McMurray Prince George
Grande Prairie Goose Bay
Paciﬁc Time Zone 4:00
Mountain Time Zone 5:00
Central Time Zone 6:00
A L B E R TA
CA NA DA
Newfoundland Time Zone 8:30
Deer Lake NEWFOUNDLAND & LABRADOR
S A S K AT C H E WA N
Saskatoon Castlegar Cranbrook Lethbridge Medicine Hat Spokane Kalispell
WA S H I N G T O N
Crescent City Eureka
I DA H O
Cody/ Yellowstone Idaho Falls
Sault Ste. Marie
Bangor Bar Harbor
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Ottawa V T. Plattsburgh N.H. Burlington
Wausau Minneapolis Eau Claire Green Bay
N E W YO R K
Manchester Toronto Syracuse Albany Midland/ Boston Rochester N E VA DA Casper Chadron Ithaca Muskegon Grand Saginaw Sarnia Buffalo/ Hartford/M A S S . Hyannis Sacramento Reno/Tahoe Rock Springs W YO M I N G Milwaukee Rapids Flint Niagara Falls Binghamton SpringfieldR.I. I OWA Nantucket Elmira C.T. Newburgh Providence London Jamestown Scottsbluff Lansing SAN FRANCISCO Madison Salt Lake City Wilkes Barre/ Alliance New Haven Modesto White Detroit Windsor Laramie South Erie Bradford Scranton Long Island/Islip San Jose Vernal Hayden/ Plains NEBRASKA Cedar Mammoth Lakes Cheyenne Bend/Elkhart/ CLEVELAND Williamsport New York (La Guardia) Franklin Rapids/ Mishawaka Omaha Steamboat Fresno N.J. North Platte U TA H (J.F. Kennedy) Des PA Iowa City State Akron/Canton Springs C O L O R A D O Monterey Allentown NEW YORK (NEWARK) Grand Moines Dubois College Visalia OHIO Peoria Junction Vail/Eagle DENVER Ft. Kearney Pittsburgh CA L I F O R N I A Moline Harrisburg Philadelphia Lincoln Moab Wayne Columbus Johnstown Aspen McCook Baltimore Altoona ILLINOIS Inyokern I N D I A NA Morgantown Colorado Springs St. George MARYLAND D E L . San Luis Obispo Montrose Dayton Gunnison/ Bakersfield WASHINGTON, DC (DULLES) Clarksburg Springfield Indianapolis Crested Hays Las Vegas Telluride Parkersburg Salisbury Butte Shenandoah Santa Maria Page/ Cincinnati WV Valley (Reagan National) Cortez Pueblo Durango K A N S A S Kansas City Lake Powell St. Louis Santa Barbara Charlottesville Burbank Huntington Charleston Louisville Alamosa Garden City Lewisburg Richmond Farmington Great Bend LOS ANGELES Long Beach Lexington Beckley Lynchburg Ontario Dodge City Norfolk/Virginia Beach Flagstaff Wichita Orange County Roanoke V I R G I N I A KENTUCKY Newport News/Williamsburg Liberal A R I Z O NA Springfield Carlsbad Tri-Cities Regional Prescott Greensboro/High Point/Winston-Salem Palm Springs Raleigh/Durham NORTH M I S S O U R I Paducah Amarillo Show Low Tulsa San Diego Knoxville CA R O L I NA Albuquerque Nashville Imperial Northwest Greenville New Bern Phoenix/Scottsdale Oklahoma City Charlotte Arkansas Asheville Fayetteville/Ft. Bragg TENNESSEE Yuma ARKANSAS Greenville/ Jacksonville OKLAHOMA Spartanburg Chattanooga Memphis Lubbock Little N E W M E X I C O Wilmington Tucson Rock Huntsville/ Columbia Florence Myrtle Beach Decatur SOUTH Atlanta CA R O L I NA Hobbs Charleston Dallas/ Augusta Birmingham El Paso Fort Worth Dallas (Love) Hilton Head Island Monroe Midland/ ATLANTIC Montgomery GEORGIA Odessa Jackson Shreveport TEXAS Savannah A L A BA M A Waco OCEAN Tyler Pierre Huron
150 Miles 100
New Haven Stamford New York (Penn Station)
63 COUNTRIES 229 DOMESTIC 149 INTERNATIONAL
Key West 0
Treasure Cay Marsh Harbour Ft. Lauderdale/Hollywood North Eleuthera Governors Harbour Miami Bimini Nassau Andros Town Cat Island
Gulf Of Mexico
F L O R I DA
Sarasota/Bradenton West Palm Beach
Corpus Christi McAllen
MileagePlus Eligible Service
Jacksonville Gainesville Daytona
Laredo Route lines reflect flights operated by United Airlines and/or its regional partners. For accurate flight schedules, please see www.united.com. © 2012 United Air Lines, Inc. All Rights Reserved.
FLIGHTS PER DAY BERMUDA
Codeshare/MileagePlus Partner Service
Mobile Baton Pensacola Rouge Lake Charles Ft. Walton Gulfport/ Beach Lafayette HOUSTON New Biloxi San Antonio (INTERCONTINENTAL) Beaumont/ Orleans Pt. Arthur
College Station Alexandria
PASSENGERS PER YEAR
M I C H I GA N
Appleton/ Fox Cities
Atlantic Time Zone 8:00
O N TA R I O
SOUTH Gillette Rapid City DA KO TA
U N I T E D S TAT E S
Presque Isle Timmins Rouyn-Noranda
Worland Jackson Hole
Grand MINNE SOTA Forks
NORTH DA KO TA
Dickinson Bismarck Fargo
Lewistown M O N TA NA
Eastern Time Zone 7:00
Great Falls Helena
Îles de la Madeleine
P R I N C E E DWARD Sydney NEW ISLAND B RU N SW I C K Charlottetown
THE WORLD’S LEADING AIRLINE
Gulf Of St. Lawrence
8:00 pm 9:00 pm 10:00 pm
»WORLD ROUTE MAP
Lulea Fairbanks Reykjavik
Umea Trondheim Ostersund Kristiansund Vaasa Molde SWEDEN
Guiyang Fuzhou Guangzhou Kunming Taipei Xiamen Guilin Nanning Macau Shenzhen Ishigaki Hanoi Hong Kong TAIWAN Chiang Rai LAOS Haikou Chiang Mai Vientiane THAILAND Yangon South China Khon Kaen Sea Luzon Island Manila Bangkok
COMMONWEALTH OF NORTHERN MARIANA ISLANDS
Bandar Seri Begawan
Yap Kota Kinabalu
FEDERATED STATES OF MICRONESIA
MAURITANIA Sal CAPE VERDE ISLANDS
ATLANTIC OCEAN Manaus
Accra Lome Abidjan Malabo
DEM. REP. CONGO
1:00 Norfolk Island
to San Francisco to Los Angeles
NEW ZEALAND Queenstown
Route lines reflect flights operated by United Airlines and/or its regional partners. For accurate flight schedules, please see www.united.com. © 2012 United Air Lines, Inc. All Rights Reserved.
Dar Es Salaam
to New York (Newark)
Montevideo Buenos Aires
Porto Alegre Cordoba
Monterrey Santiago Nassau Samana Tampico Santo Domingo Havana Aguascalientes Aguadilla Providenciales San Juan Queretaro Cozumel Puerto St. Thomas Mexico City Plata Veracruz Ciudad del Grand Cayman Puerto Vallarta St. Maarten Carmen Manzanillo Montego Puebla Port-au- Punta Cana Belize Bay Guadalajara Antigua Kingston Prince St. Kitts Pointe a Pitre Roatan Oaxaca Morelia Toluca Huatulco Martinique San Pedro Sula St. Lucia Ixtapa/Zihuatanejo Tegucigalpa Villahermosa San Andres Barbados Aruba Island Bonaire Acapulco Grenada Guatemala City NIC. Tobago San Salvador COSTA Caracas Port-of-Spain Managua RICA Panama City PACIFIC OCEAN Liberia PANAMA
4:00 pm NORWAY
MADAGASCAR Aalborg LATVIA Aberdeen DENMARK SCOTLAND Riga Maputo Aarhus Glasgow Copenhagen Palanga Billund Edinburgh LITHUANIA Malmo Esbjerg Newcastle RUSSIA Vilnius Gdansk Kaliningrad Groningen Bremen Hamburg Leeds POLAND BELARUS LESOTHO East London Dublin WALES Manchester Berlin ENGLAND NETH. Hannover Cape Town Shannon Birmingham Amsterdam Warsaw Port Muenster Elizabeth Cork GERMANY Leipzig BELGIUM London Dresden Bristol London Brussels Prague (Gatwick) Katowice Cologne UKRAINE Frankfurt CZECH Cities served by select airline Luxembourg Nuremberg REPUBLIC SLOVAKIA partners that are not visible Stuttgart Munich Paris on the map: Salzburg Basel Linz Vienna Budapest FRANCE AUSTRIA Manzini, Swaziland Friedrichshafen Klagenfurt Cluj-Napoca SWITZ. Durban, South Africa Ljubljana Lyon Verona Venice Zagreb Bucharest Maputo, Mozambique TriesteBOS. ROMANIA Turin Milan Bologna Harare, Zimbabwe HERZ. Belgrade Genoa Florence Toulouse Lilongwe, Malawi Sarajevo SERBIA La Coruna BULGARIA Marseille Nice Pisa Ancona KOS. Bilbao Sofia Skopje Istanbul Rome ALBANIA MAC. SPAIN Porto Naples ITALY Thessaloniki Madrid PORTUGAL Valencia Alexandroupolis Palma GREECE Ibiza La Romana Palermo Alicante Lisbon Mediterranean Sea Izmir Sevilla Mikonos Granada Faro Rhodes MALTA Luga Heraklion Windhoek
Rio de Janeiro
Atlantic Lilongwe Harare Ocean
to to New York New York (La Guardia) (Newark)
to Washington (Dulles)
Palmerston North Wellington Blenheim
World time zones shown in Standard Time. 9:00 pm
HOUSTON (INTERCONTINENTAL) San Austin Chihuahua Antonio Torreon
Auckland Hamilton Nelson
NEW CALEDONIA Brisbane
BOLIVIA Santa Cruz
SRI LANKA MALDIVES
Bangalore Chennai (Madras)
Kozhikode Cochin Trivandrum
GABON CONGO SAO TOME & PRINCIPE
CAMEROON CENTRAL AFRICAN REPUBLIC Douala
Abuja Cotonou Port Harcourt GHANA Lagos
Jaipur Lucknow Dubai Karachi Indore 5:30 Patna Abu Dhabi INDIA Muscat Ahmedabad Kolkata Nagpur Raipur OMAN Pune Mumbai
»UNITED: #1 IN TOP U.S. MARKETS
U. A. E.
GAMBIA Bamako BURKINA FASO Ouagadougou Bissau
Kuwait Dammam Bahrain Riyadh Doha
PAPUA NEW GUINEA
Tenerife Las Palmas
Nassau Santo Domingo Tampico Aguadilla Aguascalientes Providenciales San Juan Queretaro Cozumel Puerto Mexico City St. Thomas Plata Veracruz Ciudad del Grand Cayman Puerto Vallarta St. Maarten Manzanillo Carmen Puebla Montego Port-auBelize Guadalajara Antigua Bay Ponce Prince Punta Oaxaca Tuxtla Roatan Cana Morelia Toluca Huatulco Gutiérrez San Pedro Sula Ixtapa/Zihuatanejo Tegucigalpa Villahermosa Aruba Bonaire Acapulco Guatemala City NIC. Panama Port-of-Spain San Salvador COSTACity Caracas Managua RICA Maracaibo Valencia PANAMA Liberia Cartagena VENEZUELA SURINAME Bucaramanga GUYANA Medellin
Austin (INTERCONTINENTAL) San Antonio
Saltillo Monterrey Torreon
Ho Chi Minh City (Saigon)
Phnom Penh Krabi Phuket Hat Yai
Agartala Dhaka BURMA
NEW YORK (NEWARK)
WASHINGTON, DC (DULLES)
Krasnodar Alma-Ata Bishkek UZBEKISTAN GEORGIATbilisi Baku 5:00 Tashkent KYRGYZSTAN Batumi ARMENIA Ankara AZER. TURKMENISTAN ALB. GREECE Yerevan Izmir TURKEY Dushanbe TAJIKISTAN Antalya Athens Ashgabat Larnaca Erbil Tunis Malta Ercan Rhodes SYRIA AFGHAN. Islamabad CYPRUS Mashad Beirut Tehran IRAQ TUNISIA Mediterranean Sea LEBANON Jammu Peshawar Damascus Baghdad Tripoli Tel Aviv IRAN 4:30 Lahore Amritsar Amman Benghazi Alexandria ISRAEL Chandigarh MONT.
HER. SERB. Sofia KOS.
New York (La Guardia)
Nanjing Shanghai Hangzhou
International Date Line
Niigata Sendai Komatsu Seoul S. KOREA TOKYO Pusan Fukuoka Osaka Nagoya Cheju Okayama Nagasaki Hiroshima Kumamoto Kochi Oita Ningbo Kagoshima Matsuyama Wenzhou Miyazaki
n Sea pia as
Changchun Shenyang Baotou
Riga LAT. Copenhagen LITH. Malmo Vilnius Hamburg Gdansk Minsk Amsterdam BELARUS Shannon GERMANY Berlin Warsaw Brussels POLAND Birmingham Kiev London Krakow Frankfurt Stuttgart UKRAINE Kosice Munich Paris MOLDOVA Chisinau AUSTRIA SWITZ. ROMANIA FRANCE Odessa Geneva Milan Belgrade Bucharest BOS.-
2:00 pm FINLAND Helsinki
SOURCE: UNITED CONTINENTAL HOLDINGS, INC.
SWAZILAND NORTHERN IRELAND UNITED Belfast DurbanKINGDOM
NEW YORK/NEWARK, WASHINGTON, D.C., CHICAGO, LOS ANGELES,, SAN FRANCISCO, HOUSTON, UST US TON TON DENVER AND CLEVELAND ELA EL LA
SOURCE: U.S. DOT/YEAR 2011
»INTEGRATED SOLUTIONS ENGAGE UNITED’S 12+ MILLION MONTHLY PASSENGERS with messaging in print, mobile, digital and social solutions. “The app looks like a replica of the paper magazine on the surface. However, it has a few interactive tricks that traditional magazine publishers should take a look at. Navigation, for example, is excellent with simple “page-turning”, with indicators and a table of contents that slides out from the left whenever you want it. There’s an orange ‘links’ indicator at the top left of pages that takes you to web pages related to items on that page. And, there are expanded photo and video content for some articles. All of these small touches add up to a quality e-magazine reading experience that is better than what I’ve seen in most of the conventional e-periodicals I’ve read on my iPad. Ironically, this app version of Hemispheres magazine cannot be read during takeoff and landings as the paper version can.” -Contributing Editor for SocialTimes.com Mobile vertical at WebMediaBrands
»MOBILE »iPad App Advertising Run an interactive ad in Hemispheres’ iPad App. Embed videos that come alive on the iPad screen, making your company’s static print ad interactive. Hemispheres’ iPad App will offer the ability to download all pages/screens as well as fully download additional video or audio so viewers can enjoy content even when they are not connected. We will also have multiple web links to further enrich brand experiences.
Hemispheres’ social media solutions include seamlessly embedding your brand into the minds of our followers on Facebook and Twitter; allowing you to acquire new audiences who may not otherwise know about your products or services. From tagging your brand in our social media posts to linking our followers directly to your company’s website, we will work with your brand to deliver an unparalleled combination of strategy, creativity, and technology to produce solutions with measurable results.
»DIGITAL »hemispheresmagazine.com View features for the current issue of Hemispheres, plus the digital edition of current and past issues of the full magazine. The magazine website gives advertisers additional opportunities to connect with customers as a complement to print advertising campaigns and a way to lead readers directly to their company’s website. Readers are directed to hemispheresmagazine.com via email marketing, social networking sites and from United’s website.
“Hemispheres gives us one of the best results among all the media we use.”Christoph Wellendorff, President, Wellendorff Jewellery
Banner: 300 x 250 pixels ˌ Value: $1,250 per month
The Paciﬁc Northwest’s Capital of Cool, One of the Biggest Stars on Earth and The Rules of the Road AUGUST FEATURES THREE PERFECT DAYS:
SEATTLE With its seamless blend of shrewd commerce, uncompromising luxury and countercultural abandon, all set against a dramatic mountain backdrop, Washington’s capital of cool is a study in complementary contrasts. THE HEMI Q&A:
KENNY CHESNEY Country superstar Kenny Chesney on working in the spotlight—and living life beyond it. WHEEL DEAL:
»E-Newsletter Advertising Reach a constantly growing list of consumers that want to stay connected with Hemispheres even when they are not traveling. Hemispheres’ e-newsletter banner advertising offers not only category exclusivity, but also advertiser exclusivity. Banner: 900 x 100 pixels ˌValue: $1,500 per month Based on availability and print buy
OUR 2012 ROAD TRIPS SPECTACULAR Our adventure-fueled, tarmac-tested guide to making the most of your next road trip.
TEST-DRIVING THE WORLD’S GREATEST SUPERCAR OLYMPIC SPORTS THAT DIDN’T QUITE MAKE THE CUT FROM CHICAGO TO SYDNEY, THE MONTH’S HOTTEST HOTELS
Stay Connected with Hemispheres HEMISPHERES IS PUBLISHED MONTHLY BY INK PH: 888-864-1733 HEMISPHERESMAGAZINE.COM
“Hemispheres always delivers great leads for our property.” -Jane Shawkey; RitzCarlton Residences Chicago
BLEED ( WIDTH x HEIGHT )
TRIM ( WIDTH x HEIGHT )
DOUBLE PAGE SPREAD
16.25” x 10.75”
16” x 10.5”
8.25” x 10.75”
8” x 10.5”
2/3 PAGE (VERTICAL ONLY)
4.562” x 9.75”
1/2 PAGE (VERTICAL)
3.375” x 9.75”
1/2 PAGE (HORIZONTAL)
7” x 4.75”
1/3 PAGE (SQUARE)
4.562” x 4.75”
ARTWORK & SUPPLY METHOD We advise that artwork is generated only in the following design programs: Photoshop, Illustrator, Quark Xpress and Acrobat in CMYK. We cannot accept responsibility for any unwanted results from artwork originally generated in any other programs, especially programs such as Microsoft Word and PowerPoint. We do not accept Corel Draw or Freehand Files.
1/3 PAGE (VERTICAL)
2.1875” x 9.75”
1/4 PAGE (VERTICAL ONLY)
3.375” x 4.75”
1/6 PAGE (VERTICAL)
2.1875” x 4.75”
CROSSWORD & SUDOKU BANNERS
7” x 1.375”
All nonvector artwork should be supplied at a minimum of 300dpi. Any artwork supplied lower than 300dpi will print blurred. EPS and Illustrator ﬁles should have their ﬁnal output set to 2540. PDFs should be set as follows: overall resolution of 2540, individual line art resolution of 1200dpi and individual bitmap resolution of 300dpi. An Out of Hand alternative to Acrobat Distiller’s press settings is available on request; this is set exactly as required to achieve best possible results. Please save all Photoshop ﬁles as either uncompressed TIFF ﬁles or Photoshop EPS ﬁles. All Photoshop ﬁles must be ﬂattened prior to saving.
RE-SUPPLYING ARTWORK We aim to check and prepare for print all artwork as soon as it is received. If you need to amend your artwork and re-supply it, you must phone the office to arrange this.
We cannot accept responsibility if incorrect versions are printed when multiple versions have been supplied and no phoned instructions have been given. Artwork should be saved in PDF, EPS, TIFF or JPEG format. Please remember to include all fonts and images required. CDs will not be returned unless speciﬁcally requested. All artwork must be supplied with a color proof. We cannot accept responsibility for any printing errors if no proof is supplied.
MEDIA LABELING REQUIREMENTS Issue Date, Agency Name, Phone Number, Vendor Contact, Advertiser, Contact Person, File Name/Number. Please note that all important elements (text, logos, etc.) must be kept at least .375” from the trim size of a full page-bleed ad (same as .5” from the edge of the bleed) to ensure that the ad prints properly.
ELECTRONIC DELIVERY Ads can be supplied by email, FTP, ISDN or CD-ROM. For full electronic delivery instructions and ﬁle uploading interface see: ftp.ny.esubstance.com Username: unitedad/Password: rumen59dasd
E-NEWSLETTER BANNER 900 x 100 pixels – Static (JPEG) • Banner should follow the standard web resolution of 72dpi • Please provide URL when submitting banner • Banner creative due 15 days prior to the 1st of the advertising month
ONLINE BANNER (HEMISPHERESMAGAZINE.COM) Dimension & Positioning • Side Banner: 300 x 250 pixels Type/Format: Static (JPEG) or Flash (SWF) • Banner should follow the standard web resolution of 72dpi • Banner should have a ﬁle size less that 20Kb (50Kb for Flash) • Flash banner must have link programmed into the banner • Please provide URL when submitting banner • Banner creative due 15 days prior to the 1st of the advertising month
TYPESETTING / AD CREATION SERVICE Ink offers a typesetting service and can create an advertisement for you if you provide us with pictures, logos and text of what the ad should say. Please note that this will incur additional charges: Full page: $400 Double Page Spread: $750 2/3 Page: $220 1/2 Page: $220 1/3 Page: $160 1/4 Page: $160 1/6 Page: $90 Changes: $30 AD APPROVAL All ads are submitted to the airline for ﬁnal approval. Please do not submit ads that are derogatory toward air travel, baggage fees, travel in general or that are offensive in nature and/or content. Ads including, but not limited to, these criteria will be rejected.
Hemispheres’ iPad App — Please contact our production team for app specs. If you have questions or need additional information, please contact the Ink Production Manager: Joe Massey email@example.com or 678.553.8091
SPACE RESERVATION DEADLINE
»SPACE RESERVATION DATES Jan. » November 19, 2012 Feb. » December 17, 2012 Mar. » January 21, 2013 Apr. » February 18, 2013
May » March 19, 2013 North America/Caribbean/ Latin America/Europe: Stephen Andrews firstname.lastname@example.org Tel: + 1 678-553-8081
Asia: Jacqueline Ho email@example.com Tel: +65 6302 2461
June » April 16, 2013 July » May 21, 2013 Aug. » June 18, 2013 Sept. » July 16, 2013
INK OFFICES WORLDWIDE New York: 68 Jay Street Brooklyn, NY 11201 Tel: +1 347-294-1220 Fax: +1 917-591-6247
Atlanta: Capital Building 255 East Paces Ferry Rd. Suite 400 Atlanta, GA 30305 Tel: +1 678-553-8081 Fax: +1 917-591-6247
London: 141-143 Shoreditch High Street London E1 6JE Tel: +44 20 7613 8777 Fax +44 845 280 2782
Singapore: 89 Neil Road #03-01 Singapore 088849 Tel: +65 6324 2386 Fax: +65 6491 5261
Oct. » August 20, 2013 Nov. » September 17, 2013 Dec. » October 22, 2013
View the digital edition of United Hemispheres magazine online at hemispheresmagazine.com
HEMISPHERES MAGAZINE APP Download our free app at iTunes
FOLLOW US ON TWITTER twitter.com/HemispheresMag
JOIN US ON FACEBOOK facebook.com/UnitedHemispheres
»RATES All rates reﬂect 4 color bleed. • Rates are gross and per insertion. • 15% discount to recognized agencies. • Guaranteed positions: 10% premium added to earned rate. • BRC cards: (advertiser supplied/or printed by publisher). Rates on request.
»2013 RATE CARD 1X
»SPECIAL POSITIONS • Purchase of backup page required for all BRC cards.
INSIDE FRONT COVER SPREAD
INSIDE FRONT COVER PAGE
FIRST RIGHT-HAND PAGE
INSIDE BACK COVER
OUTSIDE BACK COVER
GATEFOLDS, TIP-ONS & OTHER SPECIAL FORMATS ON REQUEST
Published on Apr 18, 2013