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June 2011  

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senior line  management.  We  anticipated  that  in   the  traditional  organisation,  resources  for   implementation  are  still  facilitated  through  senior   management.  Therefore  effective  ‘engagers’   would  need  this  connection,  if  not  being  a   member  of  the  senior  management  team   themselves.  

Innovation 1.0 Research

Develop

Implement

Innovation 2.0 Explore Engage Exploit

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Explore: Strength of Weak Ties Model

Figure 4  -­‐  Innovation  2.0  

The 3E’s  model  still  identifies  with  successful   innovations  travelling  through  an  explore  to   exploit  transition.  The  network  perspective   however  identifies  the  explore  and  exploit  phases   in  terms  of  ‘communities’.     The  ‘Engage’  phase  aligns  with  Burt’s  structural   holes  concept,  identifying  individuals  that   effectively  bridge  the  explore  and  exploit   communities.  In  conducting  an  SNA  in  the   context  of  innovation  management,  we  look  to   identify  the  Explore  and  Exploit  communities  and   the  brokers  or  bridges  that  connect  them.  With   the  explore  communities  we  apply  both   Granovetter’s  ‘strength  of  weak  ties’  concept    by   identifying  high  ‘betweenness’  nodes  in  the  weak   tie  network,  as  well  as  the  strong  tie  network  for   explicitly  identified  ‘ideas’  people.     The  exploit  community  identifies  the  community   of  individuals  who  are  identified  as  key   ‘implementation’  resources.  The  exploitation   community  was  also  represented  at  two  levels.   We  proposed  that  for  straightforward   implementations  it  would  be  suffice  to  simply   identify  the  community  of  identified   implementation  resources.  For  more  complex   implementations  however,  we  hypothesised  that   implementation  teams  would  need  to  be  bound   in  tighter  ‘trust  networks’  to  be  able  to  deal  with   the  added  complexity.  We  therefore  applied  the   reciprocal  link  filter  to  identify  the  high  trust   implementation  communities.     For  the  ‘Engage’  community  we  looked  for   brokers  connecting  the  explore  and  exploit   communities  who  were  also  well  connected  with   www.optimice.com.au  

Exploitation: Programmable Engage (with Executive)

Explore:

Communities Model

Exploitation: Complex

Figure 5  -­‐  3E's  of  innovation  case  study  

Figure 5  identifies  the  3E’s  application  for  a  UK   public  housing  organisation  of  some  1500   employees.  Key  participants  were  identified  as   potential  ‘change  facilitators’  for  the   implementation  of  an  open  innovation  software   implementation.  By  explicitly  recruiting  the   identified  change  agents  into  the  appropriate   phase  of  the  innovation  process,  we  anticipated   an  acceleration  in  the  innovation  process  overall.  

PLATFORM FOR  BRINGING  SNA   INTO  MAINSTREAM  BUSINESS   We  have  identified  how  selected  SNA  techniques   can  be  framed  to  address  the  limitations  of   traditional  top  down  business  improvement   methods  aimed  at  the  core  organisational   objectives  of  efficiency,  effectiveness  and   innovation.     It  is  now  time  to  bring  it  all  together  into  a  suite  of   limited  SNA  techniques  that  can  be  simply   communicated  to  business  practitioners  for  their   employment.  We  are  not  arrogant  enough  to   suggest  that  these  are  the  only,  or  best  SNA   techniques  for  addressing  the  core  organisational   objectives.     We  do  however  believe  that  for  the  platform  of   SNA  tools  to  be  effectively  adopted  by   5  

Profile for Optimice

Bringing Social Network Analysis into Mainstream Business  

Relationship Patterns That Really Matter to Business. The key achievement for business methods such as Six Sigma, LEAN and The Balanced Sco...

Bringing Social Network Analysis into Mainstream Business  

Relationship Patterns That Really Matter to Business. The key achievement for business methods such as Six Sigma, LEAN and The Balanced Sco...

Profile for optimice
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