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TWO T HO U S A N D T E N

serengeti


James Denton feature article pg 16.

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Five scenic drives pg 38.

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the world’s finest driving sunglass

TABLE OF CONTENTS 2 LENS TECHNOLOGY

16 JAMES DENTON

30 COSMOPOLITAN

Details on the latest in Serengeti® lens technology

Why he’s the perfect match for Serengeti

Fashion and function have taken the high road

3 POLAR PhD™ The new lens has officially arrived

6 FLEX SERIES You’ll quickly forget you’re wearing sunglasses

10 GENOA

18 SERENGETI SPORT A seamless match for active lifestyles

22 MILAN Classic good looks go far in this fashion capital

24 SPORT CLASSICS

On the Riviera, and in style

A slightly more progressive take on traditional

12 CLASSICS

28 A FASHIONABLE MOMENT

Both timeless and high-tech

All the elements of style come together in one brief moment

35 ALAIN PROST Alain’s love of racing and Italian craftsmanship

36 BEHIND THE LENS Photographer Greg Gorman knows all about lens technology

38 FIVE SCENIC DRIVES Don your sunglasses and hit the road

United States | Europe | Australia | Asia | Canada |Mexico 9200 Cody, Overland Park, KS 66214 | U.S. 888.838.1449 | Outside U.S. 913.752.3400 |Fax 913.752.3550 | serengeti-eyewear.com This catalog is recyclable. Serengeti recycles unused catalogs and encourages you to do the same.

James Denton wears the Vasio (cover) and the Luigi (upper left). Opposite page: Vittoria, Fontana, Bianca (left) Savona, Merano, Vasio (right) Matteo, Fontana (front).


THE MOST IMPORTANT TECHNOLOGY ON THE ROAD ISN’T YOUR CAR. IT’S WHAT’S RIGHT IN FRONT OF YOUR EYES.

new Polar PhD™ Evolved from the proven NXT® lens platform, Serengeti’s® exclusive new Polar PhD lens combines the latest in polarization and photochromic lens technologies with our proprietary Spectral Control® technology. And by engineering the polarization layer into the back of the lens, we’ve managed to avoid the delamination and deterioration inherent with traditional film-based polarization. This advanced technology provides 98% polarization efficiency while automatically lightening and darkening to suit the conditions, giving the user years of uncompromised performance.

As a constantly evolving mix of curves, conditions and scenery, the road is a demanding medium by any measure. Which is why Serengeti® develops sunglasses with an equally dynamic approach, incorporating state-of-the-art technologies, intelligent refinements and unparalleled attention to detail into every pair. In fact, all Serengeti sunglasses exceed government and commercial standards, blocking out virtually 100% of UVA and UVB rays, while reducing stress on your eyes.

PHOTOCHROMIC The ability to adapt to your surroundings, instantly. Just like with touring, the ability to adapt to your new environment is a valuable asset to any and every driver. Our photochromic technology works by embedding molecules within the lens, which are designed to constantly adjust to changing light conditions, so your eyes are free to stay focused on the road ahead.

serengeti Lenses

SPECTRAL CONTROL

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Control is the operative word here. By filtering out specific colors within the visible light spectrum, Spectral Control technology gives you stunning, high-definition contrast and color enhancement. This essentially gives your eyes control over the light, resulting in crisper vision and amazingly clear images, while blocking out most blue light for less eye fatigue.

POLARIZATION Because glare is the enemy of clarity. It may be beautiful scenery, but if light is bouncing around and being reflected off myriad surfaces, you’re not going to see it at its best. That’s why our polarization technology is specially designed to reduce as much glare as possible, giving the wearer unsurpassed clarity and comfort.

Drivers

555nm

The amber-colored Drivers lens is ideal for driving because it enhances colors and contrast, while lightening and darkening to provide optimal light transmission in any condition. Available in non-polarized, gradient and polarized glass and Polar PhD lenses.

Ideal for bright light conditions, the 555nm lens manages yellow and green light transmissions to cool and relax the eyes. The light silver mirror coating further reduces eye strain by acting as a protective shield against glare. Available in non-polarized and polarized glass lenses.

Non-polarized and gradient glass: 24% transmittance lightened lens / 9% transmittance darkened lens 84% blue light blocked lightened lens (gradient) / 95% blue light blocked darkened lens (gradient) 89% blue light blocked lightened lens (non-polarized) / 95% blue light blocked darkened lens (non-polarized)

Non-polarized glass: 15% transmittance lightened lens / 9% transmittance darkened lens 89% blue light blocked lightened lens / 96% blue light blocked darkened lens

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Polarized glass: 18% transmittance lightened lens / 10% transmittance darkened lens 93% blue light blocked lightened lens / 96% blue light blocked darkened lens

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CPG The CPG, or cool photo gray lens, is ideal for all weather conditions, particularly harsh glare. With its exceptional polarization properties, it’s clearly not timid when it comes to maximum protection. Available in Polar PhD lenses. Polar PhD: 21% transmittance lightened lens / 9% transmittance darkened lens 83% blue light blocked lightened lens / 93% blue light blocked darkened lens

Polarized glass: 15% transmittance lightened lens / 8% transmittance darkened lens 92% blue light blocked lightened lens / 95% blue light blocked darkened lens

Polar PhD: 21% transmittance lightened lens / 9% transmittance darkened lens 92% blue light blocked lightened lens / 96% blue light blocked darkened lens

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CRAFTSMANSHIP LIKE VENETIAN GLASS. TECHNOLOGY THAT’S LIGHT YEARS AHEAD. In Italy, craftsmanship is everything. Staying true to its Italian roots, Serengeti® embodies that centuries-old dedication to craftsmanship and artistry, while using the latest in high-tech advancements. This devotion is apparent in every part of the manufacturing process, from the cutting-edge temple hinge designs to the proprietary hydrogen firing utilized during the manufacturing of Serengeti’s lenses.

By hydrogen firing lens blanks in a Lehr furnace, Serengeti lenses are embedded with photochromic properties, ensuring optimized light transmission performance for the life of the lenses.

Hydrogen firing at 1,000˚F activates the Spectral Control® properties of the glass, permanently embedding the technology into each lens. This prevents the technology from wearing off over time.

FRAME types Serengeti frames are every bit as engineered as the lenses. After all, the frames are what hold everything together — and a big part of why Serengeti sunglasses look so good and feel so comfortable.

Nylon Using only the highest quality injected nylon for superior durability, these frames have the added benefit of being exceptionally light, flexible and comfortable — not to mention highly fashionable.

Titanium Elementally speaking, titanium has it all. These frames are not only ultra-lightweight yet super strong, but also designed to automatically adjust to the contours of your head for long-lasting comfort.

Wire-flex Designed to bend to the contours of your face, the Wire-Flex frames feature a highly flexible and strong blend of nickel, silver and stainless steel. The result is a fit that feels truly customized. Some Wire-Flex frames are available with leather-like Tannery options.

Serengeti lenses are chemically treated so they can hold up to extreme shatter-resistant standards, and we test for that with a drop ball test that exceeds industry norms.

S-Flex™ The revolutionary S-Flex design employs a mix of monel and beta titanium metals for a supremely durable, lightweight frame. It is also engineered with the “S” shaped temple design, providing a snug fit and unparalleled comfort. Some S-Flex frames are available with leather-like Tannery options.

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Opposite page: (top to bottom) Piers, Fontana, Bianca, Vasio, Matteo.

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You’ll quickly forget you’re wearing sunglasses. The Flex Series incorporates flexible metals into a unique hinge design that automatically adjusts to the contours of your head. Snug yet comfortable, flexible yet precise, they might possibly be the perfect fit.

Flex Series

Altura Base Curve: 8 Rx Temple Length: 130mm Lens Size: 56 x 34 x 56mm, DBL 16mm 7352: Shiny Gold, Polar PhD™ Drivers® • New 7351: Shiny Gunmetal, Polar PhD CPG • New 7350: Espresso, Polar PhD Drivers • New

Mare Base Curve: 8 Rx Temple Length: 130mm Lens Size: 63 x 35 x 64mm, DBL 16mm 7349: Shiny Silver, Polar PhD Drivers • New 7348: Espresso, Polar PhD Drivers • New 7347: Shiny Gunmetal, Polar PhD CPG • New

Piers Base Curve: 8 Rx Temple Length: 130mm Lens Size: 60 x 38 x 61mm, DBL 16mm 7346: Black Pearl, Polar PhD CPG • New 7345: Espresso, Polar PhD Drivers • New 7344: Shiny Gunmetal, Polar PhD Drivers • New

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Piers sunglass by SERENGETI® EYEWEAR • Photograph by Mark Wiens

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Flex Series

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Flex Series

Dante

Siena

Base Curve: 8 Rx Temple Length: 130mm Lens Size: 63 x 38 x 64mm, DBL 15mm

Base Curve: 6 Rx Temple Length: 135mm Lens Size: 55 x 38 x 52mm, DBL 17mm

7268: Shiny Silver, Drivers速 7267: Black Pearl, Drivers Polarized 7115: Shiny Gunmetal/Black Tannery, 555nm速 Polarized 7114: Shiny Espresso, Drivers 7113: Shiny Gunmetal, Drivers Polarized

7325: Gold, Drivers速 7324: Espresso/Brown Tannery, Drivers Polarized 7322: Gunmetal/Matte Gun, 555nm速 Polarized 7321: Black Pearl, Drivers Polarized 7320: Espresso, Drivers

Augusto

Lamone

Base Curve: 8 Rx Temple Length: 130mm Lens Size: 63 x 44 x 65mm, DBL 17mm

Base Curve: 8 Rx Temple Length: 130mm Lens Size: 60 x 34 x 62mm, DBL 17mm

7225: Shiny Gunmetal/Black Tannery, 555nm Polarized 7116: Shiny Gunmetal, Drivers Polarized

7049: Gunmetal/Black Tannery, 555nm Polarized 6993: Gunmetal/Matte Gun, 555nm Polarized 6990: Satin Black, Drivers Polarized 6989: Espresso, Drivers

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ON HOLIDAY IN GENOA If you can handle the heat, summer is the ideal time to get lost in this ancient, artsy city. Photographed by:

STEVEN LIPPMAN  Styled by: LIZ BOTES

Employ lightweight clothing with a heavy sense of fashion. And, of course, protect the eyes. The Serengeti® Dante and Merano (this page). The Serengeti Merano and Savona (opposite).


Classics

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Classics

Firenze

Small Aviator

Base Curve: 8 Rx Temple Length: 130mm Lens Size: 63 x 38 x 64mm, DBL 15mm

Base Curve: 6 Rx Temple Length: 135mm/Spring Hinges Lens Size: 53 x 46 x 61mm, DBL 13mm

7112: Gunmetal, 555nm速 Polarized 7110: Espresso, Drivers速 Polarized 7108: Espresso, Drivers

7095: Champagne, Drivers速 Gradient 7094: Gunmetal, 555nm速 Polarized

Merano

Medium Aviator

Base Curve: 6 Rx Temple Length: 135mm/Spring Hinges Lens Size: 57 x 36 x 59mm, DBL 15mm

Base Curve: 6 Rx Temple Length: 140mm/Spring Hinges Lens Size: 59 x 52 x 67mm, DBL 13mm

7242: Black/Laser Etched, Drivers 7241: Brown Fade, Drivers Polarized 7240: Dark Demi Tortoise, Drivers Gradient 7239: Shiny Black, 555nm Polarized 7238: Shiny Black, Drivers Polarized

7270: Shiny Silver, Drivers Polarized 7269: Shiny Gold, Drivers 7190: Shiny Gunmetal, 555nm Polarized 6826: Henna, Drivers Gradient 6783: Matte Black, Drivers Gradient

Phillipe

Large Aviator

Base Curve: 6 Rx Temple Length: 125mm/Spring Hinges Lens Size: 58 x 38 x 60mm, DBL 21mm

Base Curve: 6 Rx Temple Length: 139mm Lens Size: 65 x 55 x 68mm, DBL 12mm

7216: Dark Demi Tortoise, Drivers Polarized 7215: Dark Demi Tortoise, Drivers 7214: Shiny Black, 555nm Polarized 7213: Shiny Black, Drivers Polarized

5222: Matte Black, Drivers Gradient

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JAMES DENTON destined to get away from it all

by Elliott Allen

With an unassuming stroll, he slides into view and plunks down in front of a big oak table. He’s done all this before, the questions, the small talk, the cameras. It’s another day of looking good and playing the part for James Denton. He’s so at ease you half expect him to kick his feet up on the table. We’re in Los Angeles on a shoot for Serengeti®, maker of the world’s finest

With an intriguing persona that’s somehow both laid-back and restless, James talked about the importance of clearing his head, and the simple joys of spending time in Montana, “the fourth-largest state with the fourth-smallest population,” as he put it. There, he has a small ranch (location undisclosed, of course). Choosing to drive from LA rather than fly, he uses that time to do some thinking

one other lucky rider, as they float across the empty mountainous backroads with nothing but the whoosh of air in their ears. As we talk, James’ eyes glaze a bit and you can see he’s gone. He’s in Montana.

musterer. If you don’t know what a camel musterer is, c’mon mate. It’s a person who tracks down rogue camels, of course. James’ car reeked of camel the rest of the trip.

He snaps out of it when he’s asked about other ways in which he gets away. In Australia, he once spent two weeks driving from Alice Springs to Cairns in the far north. It was here

Other less-than-plush adventures include a backpacking excursion through Ireland, where he cozied up with colorful locals for beers and soaked up the verdant countryside.

DENTON driving sunglass. After a couple of warm-up questions, we drift into a discussion about the open road, Montana, cars, and motorcycles, and it becomes clear that Serengeti sunglasses and James are a good match. “My Serengeti’s make everything on the road so crisp and vibrant. They’re perfect for a guy like me.” He wears them well, too, as he’s currently styling the retro-inspired Vasio.

While his gig as Mike Delfino, the hunky, somewhat mysterious plumber on Desperate Housewives, keeps him close to LA most of the year, you can tell he relishes adventure and the call of the road.

Photographed by: GREG GORMAN Styled by: LINDA MEDVENE Sunglass: serengeti Vasio

and bond with his wife and two young children, Shepherd (6) and Malin (4). This road-induced acclimation process helps to get him in the Montana mindset, so that once there, he’s ready to do it all: hiking, camping and fishing — as well as some much deserved porch-chilling.

There’s one Montana adventure, however, James can’t seem to get enough of. Sitting side by side in his garage await two, gleaming electric motorcycles. Just as powerful as their throaty, fuel-consuming brethren, these bikes truly fly. But unlike most bikes, these are totally silent, creating a surreal experience for James and

that he came to truly appreciate the protective qualities of his Serengeti’s. “The glare was unrelenting, yet it was never a problem. They were so comfortable I actually forgot I was

“My Serengeti’s make everything on the road so crisp and vibrant. They’re perfect for a guy like me.” wearing sunglasses.” Slowly working his way through the red center, as he called it, he encountered all the geographic oddities and crusty characters of the interior. At one point he picked up a hitchhiker who turned out to be a camel

He’s also journeyed across the U.S. a handful of times, north–south and east–west. All this road tripping and vagabonding seems to inspire him, giving him fodder for acting while freeing his mind from the mental rut so many actors and musicians experience when in LA.

So next time you’re in Montana, keep your eyes peeled for a couple of phantom bikers. Or, if you’re in a roadside diner somewhere outside Amarillo, look around. If the guy next to you is wearing Serengeti sunglasses, eating apple pie and damn good looking, say hi. It just might be James Denton, recharging his batteries, living the life.

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Serengeti Sport

With its stylish, lightweight frames, the Serengeti Sport Collection is a seamless match for those with an active lifestyle. The lenses provide the ultimate in optical clarity and are ultra-lightweight, too , thanks to the new Polar PhD™ lens — which weighs a full 75% less than glass and 10% less than polycarbonate. ®

Larino Base Curve: 8 Rx Temple Length: 138mm Lens Size: 64 x 40 x 68mm, DBL 15mm 7393: Shiny White/Black, Polar PhD CPG • New 7392: Crystal Brown/Black, Polar PhD Drivers® • New 7391: Shiny Black/Red, Polar PhD CPG • New 7390: Shiny Black/Gray, Polar PhD Drivers • New

Fasano Base Curve: 8 Rx Temple Length: 130mm Lens Size: 61 x 36 x 65mm, DBL 14mm 7397: Red, Polar PhD CPG • New 7396: Dark Tortoise, Polar PhD Drivers • New 7395: Shiny Black, Polar PhD Drivers • New 7394: Shiny Black, Polar PhD CPG • New

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Larino sunglass by SERENGETI® EYEWEAR • Photograph by Mark Wiens

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Serengeti Sport

Serengeti Sport

Mente

Nuvola

Base Curve: 8 Rx Temple Length: 125mm Lens Size: 62 x 43 x 67mm, DBL 16mm

Base Curve: 8 Rx Temple Length: 132mm Lens Size: 61 x 37 x 63mm, DBL 15mm

7343: Dark Demi Tortoise, Polar PhD™ Drivers® • New 7342: Shiny Black, Polar PhD Drivers • New 7341: Shiny Black, Polar PhD CPG • New

7360: Shiny Brown, Polar PhD™ Drivers® • New 7359: Shiny Black, Polar PhD CPG • New 7358: Hematite, Polar PhD Drivers • New 7357: Shiny Black/Orange, Polar PhD Drivers • New

Presa

Nuvino

Base Curve: 8 Rx Temple Length: 130mm Lens Size: 63 x 42 x 69mm, DBL 14mm

Base Curve: 8 Rx Temple Length: 132mm Lens Size: 65 x 39 x 68mm, DBL 15mm

7337: Dark Demi Tortoise, Polar PhD Drivers 7336: Shiny Black, Polar PhD CPG • New 7335: Shiny Black, Polar PhD Drivers • New

New

7319: Hematite, Polar PhD CPG • New 7318: Shiny Black, Polar PhD CPG • New 7317: Shiny Black, Polar PhD Drivers • New 7316: Shiny Brown, Polar PhD Drivers • New

Cetera

Maestrale

Base Curve: 8 Rx Temple Length: 125mm Lens Size: 62 x 39 x 65mm, DBL 17mm

Base Curve: 8 Temple Length: 132mm Lens Size: 67 x 40 x 70mm, DBL 14mm

7340: Dark Demi Tortoise, Polar PhD Drivers 7339: Hematite, Polar PhD Drivers • New 7338: Shiny Black, Polar PhD CPG • New

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New

7356: Satin Black, Polar PhD Drivers • New 7355: Satin Black, Polar PhD CPG • New 7354: Shiny Black/Orange, Polar PhD Drivers 7353: Black/Taupe, Polar PhD CPG • New

New

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made for milan If you’re the type of person who yearns to visit a place where fashion, art and shopping are put on a pedestal, rising above all others, then it’s perfectly clear. You were made for Milan.

Photographed by:

STEVEN LIPPMAN  Styled by: LIZ BOTES

Milan can get chilly in winter. Layer appropriately with stylish grays and blacks, while viewing everything through the Serengeti® Matteo (opposite page) or Luigi and Savona (this page).


A slightly more progressive take on traditional, the Serengeti Sport Classics Collection was designed to accommodate the go-anywhere, do-anything attitude of those who wear them. The stylish frames and technologically advanced lenses complement that confidence. ®

Sport Classics

Luigi Base Curve: 8 Rx Temple Length: 131mm Lens Size: 60 x 37 x 62mm, DBL 17mm 7383: Silver/Black Tannery, Drivers® • New 7382: Gunmetal/Black Tannery, 555nm® Polarized • New 7381: Espresso/Brown Tannery, Drivers Polarized • New

Avena Base Curve: 6 Rx Temple Length: 131mm Lens Size: 55 x 37 x 56mm, DBL 17mm 7386: Gunmetal/Black Tannery, 555nm Polarized • New 7385: Espresso/Brown Tannery, Drivers Polarized • New 7384: Gold/Brown Tannery, Drivers • New

Velocity Base Curve: 8 Rx Temple Length: 130mm/Spring Hinges Lens Size: 60 x 38 x 62mm, DBL 16mm 7289: Shiny Gold, 555nm Polarized 7273: Espresso, Drivers Polarized 7272: Shiny Silver, Drivers Polarized 6935: Espresso, Drivers Gradient 6692: Gunmetal, Drivers Gradient

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Luigi sunglass by SERENGETI® EYEWEAR • Photograph by Mark Wiens

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Sport Classics

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Sport Classics

Verona

Vedi

Base Curve: 8 Rx Temple Length: 125mm/Spring Hinges Lens Size: 60 x 33 x 63mm, DBL 14mm

Base Curve: 8 Rx Temple Length: 125mm/Spring Hinges Lens Size: 57 x 34 x 59mm, DBL 18mm

7307: Shiny Gunmetal, 555nm速 Polarized 7305: Pewter, Drivers速 Polarized 7304: Shiny Gold, Drivers

6951: Satin Gunmetal, 555nm速 Polarized 6824: Shiny Black, Drivers速 6821: Espresso, Drivers Polarized

Vento

Gio

Base Curve: 8 Rx Temple Length: 125mm/Spring Hinges Lens Size: 60 x 35 x 63mm, DBL 16mm

Base Curve: 8 Rx Temple Length: 130mm/Spring Hinges Lens Size: 60 x 39 x 64mm, DBL 16mm

7299: Espresso, Drivers Polarized 7298: Satin Black, 555nm Polarized 7297: Satin Black, Drivers Polarized 7295: Shiny Silver, Drivers

7246: Shiny Dark Demi Tortoise, Drivers Polarized 7245: Shiny Dark Demi Tortoise, Drivers 7244: Shiny Black, 555nm Polarized 7243: Shiny Black, Drivers Polarized

Granada

Trento

Base Curve: 8 Rx Temple Length: 125mm/Spring Hinges Lens Size: 61 x 37 x 65mm, DBL 14mm

Base Curve: 8 Rx Temple Length: 125mm Lens Size: 62 x 39 x 65mm, DBL 15mm

7303: Shiny Gunmetal, Drivers Polarized 7302: Pewter, Drivers 7301: Satin Black, 555nm Polarized 7300: Espresso, Drivers Polarized

7308: Shiny Tortoise, Drivers Polarized 7226: Shiny Black, 555nm Polarized 7053: Tortoise, Drivers Gradient 7052: Shiny Black, Drivers Polarized

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COSMOPOLITAN CHIC Certain things need only to be seen to be understood. Serengeti® sunglasses on a beautiful and stylish woman is one of those things.

Photographed by: STEVEN LIPPMAN  Styled by: LIZ BOTES

Safariesque gear with the Serengeti® Bianca hints at your wild side (this page), while a sophisticated skirt ensemble and the Serengeti Vittoria convey a firm command of fashion (opposite page).


Cosmopolitan

Fashion and function have taken the high road. The Cosmopolitan Collection features lenses with the latest in molecular technology, along with a style that’s as big and bold as it gets. Any situation, any time, these sunglasses were engineered to accentuate your lifestyle.

Bianca Base Curve: 6 Rx Temple Length: 130mm Lens Size: 56 x 36 x 59mm, DBL 15mm 7409: Shiny Black, Drivers® • New 7368: Shiny Black, Drivers Polarized • New 7367: Glitter Tortoise, Drivers Polarized • New 7366: Dark Stripe Tortoise, 555nm® Polarized • New 7365: Dark Stripe Tortoise, Drivers • New 7364: Shiny Black, 555nm Polarized • New

Giada Base Curve: 8 Rx Temple Length: 130mm Lens Size: 62 x 42 x 65mm, DBL 14mm 7403: Pearl White, 555nm Polarized • New 7402: Dark Tortoise, Drivers • New 7401: Dark Tortoise, Drivers Polarized • New 7400: Shiny Black, Drivers • New

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Matteo sunglass by SERENGETI® EYEWEAR • Photograph by Mark Wiens

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Cosmopolitan

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Cosmopolitan

Savona

Matteo

Base Curve: 6 Rx Temple Length: 128mm Lens Size: 58 x 42 x 61mm, DBL 15mm

Base Curve: 8 Rx Temple Length: 130mm/Spring Hinges Lens Size: 62 x 37 x 67mm, DBL 14mm

7261: Black Leopard, Drivers® 7182: Black Mosaic, Drivers 7066: Brown Tan Leopard Fade, Drivers Polarized 7065: Tortoise, Drivers Polarized

7372: Amber Tortoise, Drivers® Polarized • New 7371: Black Granite, Drivers • New 7370: Shiny Black, Drivers Polarized • New 7369: Shiny Black, 555nm® Polarized • New

Vittoria

Monte

Base Curve: 8 Rx Temple Length: 125mm/Spring Hinges Lens Size: 62 x 41 x 65mm, DBL 15mm

Base Curve: 6 Rx Temple Length: 125mm/Spring Hinges Lens Size: 58 x 42 x 62mm, DBL 14mm

7313: Tortoise, Drivers Polarized 7258: Brown Tan Leopard Fade, Drivers Polarized 7179: Metallic Medley, Drivers Polarized 7178: Tortoise, Drivers 7177: Shiny Black/Black Mosaic, 555nm® Polarized

7231: Shiny Black/Laser Etched, Drivers 7230: Shiny Dark Demi Tortoise, Drivers Polarized 7228: Shiny Black, 555nm Polarized 7227: Shiny Black, Drivers Polarized

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Cosmopolitan

Alain’s take on Italy Alain Prost’s tenure on Italy’s prestigious Ferrari F1 team proved to be one of the most

Bocca

memorable in his illustrious

Base Curve: 8 Rx Temple Length: 120mm Lens Size: 61 x 38 x 63mm, DBL 15mm

As lead driver, Alain continually

7309: Shiny Black, 555nm® Polarized 7167: Brown Fade, Drivers® Polarized 7058: Tortoise, Drivers Gradient 7057: Shiny Black, Drivers Polarized

racing career.

pushed the limits of himself, his teammates and the cars. Nicknamed “The Professor,” Alain shunned training that relied on feel and gut instincts, relying instead on shrewd calculations, discipline and knowing every square millimeter of your car. Between 1990 and 1991, Alain won four times in Italy at both Monza and Imola. Part of this success could be attributed to Alain’s affinity for the storied Ferrari team, as well as Italy itself. Long known for its meticulous craftsmanship and sense of pride, the country boasts the kind of philosophy that’s directly in line with Alain’s. Alain Prost wears the Serengeti ® Luigi.

Canova Base Curve: 8 Rx Temple Length: 130mm Lens Size: 60 x 37 x 62mm, DBL 17mm 7279: Medium Gunmetal/Black, Drivers Polarized 7278: Medium Gunmetal/Black, 555nm Polarized 7277: Espresso/Tortoise, Drivers Polarized 7276: Espresso/Tortoise, Drivers

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A glimpse behind the lens By Elliott Allen

It’s not exactly something you’d ponder off the top off your head, not for most people at least. But when you’re on a photo shoot with the highly accomplished Greg Gorman, who happens to be shooting for Serengeti® sunglasses, well then, perhaps it’s not so odd to ask the question: What do good camera lenses and good sunglass lenses have in common? Renowned for his illuminating celebrity portraiture, Greg has been behind the lens for more than four decades, having shot countless stars, including such polar personalities as Jimi Hendrix and Robert De Niro. As you might expect, he possesses an encyclopedic knowledge of lens technology and light, as well as pretty much anything else you might want to talk about...wine, music, travel. With Greg, it’s all seamlessly woven into the conversation. With all that experience, quality is something Greg can recognize at a glance. And he sees it in his own pair of Serengeti sunglasses. “They have an exceptionally well-crafted lens to match their refined frames.” Amazingly, this philosophy of comprehensive quality is not something all sunglass manufacturers adhere to, including some fairly high-end companies. To punctuate that point, Greg disparagingly notes how some photographers will essentially do the same thing, putting a $20 filter over a $1,000 lens. “It just doesn’t make sense–not with cameras, not for sunglasses.” You can tell it’s a peeve of his. He’s also noticed how well the photochromic technology in his Serengeti lenses accommodate varying light conditions, which is also a hallmark of a good camera lens. To make his point, Greg goes off on an articulate tangent about “the golden light of Tuscany” and his favorite camera lens for Italy, the 81b Yellow, while complimenting Serengeti for its vast array of superior lenses. He wears his Serengeti’s on the road and can back up how they make the sun-swathed landscape of his native California more crisp and vibrant. For a man who’s been shooting since the late 60s, you might think Greg would shun the latest digital camera technology. You’d be wrong. Instead, he’s thoroughly embraced the new digital format, while some of his contemporaries have been much more tepid about the prospect. As far as sunglasses go, a similar leap has taken place. Advances in computer technology have made it possible to generate incredibly precise tolerances in the lens manufacturing process. This has yielded stronger, lighter lenses with enhanced clarity, all of which are embodied in Serengeti’s new Polar PhD™ lens. Greg sees a parallel here, too, acknowledging that digital camera lenses are advancing so quickly that he’s consistently astonished by their clarity and capabilities. “Lens technology is advancing at a seemingly exponential rate,” he energetically states, revealing an unabashed excitement about all the possibilities that lie ahead. With that thought, it seems the future is, indeed, where it’s at, and for one moment in time, a world-famous photographer and the world’s finest driving sunglass are in total synchronicity.

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Taking direction from photographer Greg Gorman, James Denton strikes a profile pose in the Serengeti® Larino, showcasing their aggressive wrap. Opposite: Denton and Gorman enjoy a glass of wine after the photo shoot.


5 Italy’s five most scenic drives From the chic cities in the north and the glamour of the Riviera, to Tuscany’s wine region and the rustic charm of the south, there’s very little in Italy that isn’t scenic. Narrowing it down to five drives was no easy task. This list represents a good cross section of the kinds of things that lure over 35 million visitors a year to this charming, boot-shaped country. Doing just one of these drives would make for an unforgettable experience. All five, and there’s a very good chance you might not want to ever leave.

Italian Republic

SS1 Via Aurelia

SS222 Strada Chiantigiana

Capital: Rome

As you wind your way along the rocky coast, you’ll

Official Language: Italian

soak up all that the Italian Riviera has to offer. The

the rolling vineyards of Tuscany’s Chianti region.

Population: 60,114,021

gleaming blue sea, terraced gardens, swank hotels

This charming backroad connects Florence and

Area: 301,338 km

and cliff-hugging villages are just a few of the sights

Siena, making it ideal for a leisurely day trip. Tour

Drives on the right

that will glamorize your senses. Having inspired

the wineries, stop for a meal and, if a little side road

Motorways: 6,487 km

countless car-chase scenes in movies, Via Aurelia’s

beckons, don’t hesitate to wander off course. The

narrow path will most likely inspire you to play it

Bianca with the Drivers® polarized lens will easily

Currency: Euro

SS7 Via Appia

As the name implies, this road ambles through

cautiously. Likewise, the Serengeti Lamone with

adjust to Chianti’s changing scenery while giving

its 555nm® polarized lens is a stylish way to play

you the style to mingle in any social scene you

it safe with your eyes.

happen upon.

®

SS163 Strada Amalfi

SS48 Grande Strada delle Dolomiti

Commissioned by Censor Appius Caecus in 312 BC, the

This 45-mile stretch of road allows you to experience

Appian Way is one of the oldest and most well-known

the classic sights, smells and overall beauty of the

Nestled in the far north of Italy, this road snakes through the heart of the jagged Dolomite mountains.

of the surviving Roman roads. The road stretches

southern Italian coast. Beware, however, it’s not for

It provides unencumbered and breathtaking views of the surrounding mountains, partially due to the fact

from the heart of Rome to the seaport of Brindisi over

the faint of heart. Perched along the sheer coastal

350 miles to the southeast. Almost like a Route 66 of

cliffs between Amalfi and Sorrento, the drive can be

the roadway is often right on the edge of some very

the ancient world, the Via Appia supplies history and

hair-raising, especially considering there’s a good bit

precipitous drops. Brush up on your German, as it’s

unexpected charm around every turn. Complementing

of traffic and usually only a short stone wall separating

the primary language spoken here. The thin air and

the journey, the Vasio with the Drivers lens exudes a

you from your maker. Stopping off on one of the many

harsh glare of this rugged terrain is the ideal match

timeless quality all its own.

small seaside towns, such as Arienzo, will help break

for Serengeti’s Matteo with its Drivers polarized lens.

up the tension. The Presa with its Polar PhD™CPG lens will help you take it all in with absolute clarity.

38

39


RX

Warranty

Serengeti Eyewear National Sun RX program

Sunglass Warranty

®

INTRODUCTION Congratulations on your purchase of Serengeti® eyewear. No matter the weather, our patented Spectral Control® system is a dynamic “smart” lens technology that provides the ultimate in comfort and clarity. This exclusive photochromic lens is constantly adjusting for superior definition and enhanced contrast.

CHOICES, ALL OF THEM SUPERIOR The Serengeti Eyewear National Sun RX program offers a wide range of custom choices, from single vision to progressive lenses, with the same high level of craftsmanship and technology that Serengeti is renowned for.

For product registration: serengeti-eyewear.com

ONLY THE FINEST TECHNOLOGY Just like our plano sunglasses, we employ only the very best polarization, photochromic and Spectral Control® technologies. Serengeti partners with Carl Zeiss Vision®, an industry leader in RX lens development and processing, to offer authentic Serengeti glass RX lenses and the new Polar PhD™ lens. Serengeti Polar PhD™ RX lenses, available in polarized and non-polarized, utilize a new material tinting and casting process called “confined tint.” Unlike other tinted photochromic lenses, this patent-pending technology allows the placement of the photochromic dyes in the front surface of the semi-finished lens. The polarized film is positioned closer to the front surface of the lens, providing a center thickness of just 1.4mm, thinner than any other prescription polarized lens on the market. Serengeti NXT® PhD RX lenses are made with Trivex® material and provide many advantages. They are the fastest performing photochromic sun lenses on the market. Their impact resistance, light weight and Abbe value of 45 make them perfect for any activity — driving, walking, biking, golfing, sailing, hiking. Carl Zeiss Vision is the exclusive supplier of Serengeti RX lenses. Carl Zeiss Vision uses a patented platform of customized progressive lenses and proprietary single vision processing. The results are clear — optical superiority, customizable frame and lens options, UV protection, and authenticity.

LIMITED WARRANTY Serengeti warrants to the consumer that for one year from the date of purchase, we will repair or replace, at our option, any Serengeti product that is defective in materials or workmanship. This warranty does not apply to products that have been lost, altered, broken or damaged by misuse, failure to follow instructions or normal wear, including lens scratching or accidental frame breakage. For this warranty to apply, purchase must have been made in the United States from an authorized Serengeti dealer and you must have the proof of purchase. Only authentic Serengeti products will be warranted. This warranty shall not apply to any defect or damage caused by improper or unreasonable use of this product. Serengeti lenses are not warranted against scratching. All warranties that are implied by law are also limited for one year from the date of purchase. Consumers may send damaged or defective products with proof of purchase from an authorized Serengeti dealer to: Serengeti Eyewear 8500 Marshall Drive, Lenexa, KS 66214

Eye care professionals may contact Carl Zeiss Vision at 800.831.8583 for program details or request literature #60281 through Serengeti Customer Service at 888.838.1449.

If your Serengeti product is no longer under the limited warranty and has been damaged by accidental and/or normal use, Serengeti will inspect and repair (if possible) the product in question at our place of business. Please contact the Customer Service Department at 888.838.1449 for more information. For products purchased outside of the United States, please contact your local dealer for applicable warranty information. CARE AND USE Please take care of your Serengeti sunglasses. On those rare occasions when you aren’t wearing them, store them in their case. Warning: Serengeti lenses are scratch-resistant, not scratchproof. If you take a few precautions to preserve the lenses, they will last for many years. Serengeti does not warrant against normal wear, including lens scratching or accidental frame breakage. To clean lenses, blow loose particles off the lenses, then clean with an optical lens cloth or soft cotton cloth. A mild liquid soap diluted with warm water can also be used on the cloth. Never use paper products to clean lenses. Since salt is highly abrasive, rinse lenses with fresh water before cleaning. Store glasses in their protective case when not in use. Do not place lenses facedown on any surface. Never put your sunglasses loose in a pocket or purse where objects may damage lenses. Do not leave your sunglasses where conditions are intensely hot or cold (for example, on the dashboard of your car). Caution: Do not wear for night driving or for impact sports, or use as safety glasses. Serengeti sunglasses comply with ANSI Z80.3 requirements. Lenses meet Conn SGST40 and FDA impact requirements, but are NOT SHATTERPROOF. All Serengeti products (with lenses of nominal plano power) are in compliance with Council Directive 89/686/EEC (PPE) and are CE marked accordingly.

40

Featuring the Dante.

41


the world’s finest driving sunglass ©2010 ®, ™ denote trademarks of Serengeti SS-657


Catalogo de Lentes Serengeti  

Catalo de Lentes Serengeti - Optica Roma

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