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OPTICAL DESIGN BUSINESS ENHANCEMENT

ISSUE ISSUE #4, #4, 22 22 February February 2012 2012

THIS ISSUE Lex Security Key Mobile Locksmiths Interest - Relay for Life

eMAGAZINE PRODUCED BY DAVID HALES, DAVID WILKIE, PATRICIA HALES & KIRSTIE HALES


FRONT COVER: Relay for Life - Southern Metro 2011 Relay for Life is an event held each year to raise funds for the Cancer Council and support of sufferers, survivors and Carers. by Optical Design Professional Photography

This Issue Lex Security - Alex Krasser Alex Krasser of Lex Security tells us how he came into the security area and how he now runs his own sucsessful security business. From patrols, party guards, personnel escourt to cash in transit, Lex Security offer a qualified and professional security service.

Key Mobile Locksmiths - John Paget Australasian Sercurity Importers, Keysafes and KML Security are part of John Paget’s locksmith business in Morphett Vale. He has stores at Aldinga and Seaford. The mobile component of his service is 1300 LET ME IN a lock-out service for persons and business operators who find themselves locked out of their own properties.

INTEREST: Relay for Life This week we take a look at the Cancer Council and Relay for Life, Southern Metro Team. Participants are encouraged to form teams of 10 to 15 people and come along to support the event, raise funds and have a great time.


Lex Security - Alex Krasser Alex Krasser became involved in security around 15 year ago when his martial arts club provided security for Jimmy Barnes concerts. The licensing was different back then and this gave Alex his first experience in the field. An engineer by trade, he did some part time work for another security company in his spare time. Seeing that the engineering field was showing downward trends in Australia, Alex saw his future elsewhere. Qualified in Business Management and being aware of what he could offer the security industry, Alex set up his own business. Putting an emphasis on service and being awarded a local contract, Lex Security quickly took off. About three years ago the business quadrupled and the company had around 70 employees. Alex said he was no prepared for that and after some time and assessment it was scaled back to 20 staff and a more manageable operation. Alex manages his business to maintain a lifestyle. More time with the kids and family. In the near future there will be a dedicated supervisor which will administrate most of the dayto-day operations. This will leave Alex free to run the overall business and liaise with customers. Alex Krasser, Lex Security. Lex Security Services The main service provided is patrols. This can be for home or business premises. Lex also provide: * Staff Escorts * Assist Police * Event Security * Guards * Cash in Transit Alex pointed out that Lex Security is a major Party Guard provider for 18th’s and 21st’s etc. That not many other security companies provide this service. Alex - Philosophy Alex and one of three patrol vehicles from Lex Security.

Here’s what we took away from our talk with Alex: If you have someone to do a job, let them do it.

Next Five Years Alex is happy with the current business and has plans to expand north with services offered by the company. His team are very proactive and in favour of the expansion process. Interests Alex also assists his wife, Katie with her business as a Zumba Fitness Instructor and contributes time to that business as well. (Story planned for next issue.) For more information call:

If something needs your attention, get involved. Treat all occasions as training a exercise to correct issues in the future. See all expense as investment, especially staff. Try not to look at it as costs. Don’t let the business control your lifestyle, use the business to achieve your lifestyle.


Key Mobile Locksmiths - John Paget John Paget has been involved with security and locksmithing since 2000. Begining with keysafes, John eventually bought their current building on Sherriffs Road. He then purchased a locksmiths business to operate from the building. Doubling the size of the business over five years, it is still growing. From 2000 till now the business has gone from just one staff member to nine. Early on John had a product distributorship which later was sold back to the company allowing a focus on locksmithing for the business. Now with three stores they are the most prominent locksmith in the southern areas with a presence in three store locations and a mobile service. From lock supplies, hardware and screen doors, his business is a major local locksmith service which he has grown since himself from its beginnings.

Specialised computerised key cutting machine.

STORES The newest store at Aldinga has a wide range of safes and hardware. Shoe repairs are soon to be a part of the store’s offerings. Located in the mall it is an easily accessible store for the local community. Seaford contains the screen door manufacturing section and has a comprehensive range of lock hardware supplies in a retail shop environment. 1300 LET ME IN A 24 hour lock-out service is available. A staff member can attend your premises should you accidentally lock yourself out. This service also applies to vehicles. Mobile Service The company provides a mobile service for locksmith requirements. This may include repairs or installations of security products. Quality safes are now becoming more popular. Current Trends Quality safes and domestic types are becoming more popular and have become in demand. The introduction of new electronically coded locks is also creating interest. The new 001 Touch Lock is on display at the store. The lock uses a smart card entry or code/keypad. The Next Five Years John says, “There are always possibilities for expansion.” He is planning to keep growing and possibly open yet another outlet at Woodcroft.

“There are always possibilities for expansion.” The technology is improving with the electronic products and integrated alarm systems with remote unlocking for emergencies and internet tracking for the elderly or aged care industries. You can visit a store or telephone for advice, assistance and sales.

Key Mobile Locksmiths, Morphett Vale Store. Key Mobile Locksmiths 1300 LETMEIN 116 Sherriffs Road, Morphett Vale, 5162, Phone 08 8382 4555 or 08 8382 4888. Seaford Locksmiths Shop4/ 7 Seaford Rd Seaford Meadows T: 8386 0666

Aldinga Locksmiths Shop 34/ 1 Pridham Blv Aldinga T: 8557 6666


INTEREST: Relay for Life Last year Optical Design had the pleasure to be involved with the Cancer Council’s Relay for Life via the Southern Metro Team. We attended the event and provided photographic and video services.

What is Relay For Life? It is a unique event where teams of 10 to 15 challenge themselves in a relay style overnight run or walk.

The following is a run-down of the event and we would like encourage participation or sponsorship of the Southern Metro Team.

The Event The event runs over 24 hours and involves teams such as businesses, clubs and individuals to attend a venue, have a great time with friends and raise much needed funds for the Cancer Council.

Teams Teams set up in a designated area. They can have a tent or marquee for there members. The event involves a walking or running relay where at least one member from each team is on the track at all times.

Fund Raising Money is raised during the year and on the day. Teams can sign up early in the year and start raising funds immediately.

Sponsorship Several local businesses and groups assist the Southern Metro Team. The ones we are aware of are: * Lex Security (Guards) * Optical Design (Photography & Video) * Rotary Club (Mobile Kitchen) * Police These are only the one we know of or saw at the event.

Team Contribution The 2011 event was a first for the Southern Metro Team and was a great success with over $50,000 raised.

Participation & Sponsorship We would like to encourage the formation of teams and the help of potential sponsors for the 2012 event. Your efforts will be much appreciated. See the Relay for Life web site for details.

Information Visit YouTube to see a summary of the 2011 event: http://youtu.be/Zrn_K3yN8bQ Visit the Cancer Council web site for team and sponsorship information: http://www.relayforlife.org.au/

2011 Southern Metro Team Event Photos


OPTICAL DESIGN Business Enhancement eMagazine Issued every fortnight electronically (email & web) Produced & Edited by DAVID HALES Photography by DAVID WILKIE DAVID HALES KIRSTIE HALES PATRICIA HALES ADVERTISING ENQUIRIES TO: 08 8325 2996 PO Box 146 Woodcroft, 5162 Email: david@opticaldesign.com.au

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Optical Design eMagazine Feb 22 2012  

Promotion of local business and charities. Interviews with business owners. Ideas for your business.

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