OPINIONMETER Traditional vs.Technology-based Research Methods
Benefits Traditional Market Research
Technology-based Research Author once, deliver anywhere
Expensive to set up & run
Lack of development efficiencies for multiple surveys
Real-time market research
Historically low rate of return
On-site, on-time, on demand
Takes months to receive actionable data
Cost-effective, easy to manage
Immediate access to actionable data from anywhere
Quick formatting for customized analysis
8/25/10