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OPINIONMETER Market Research Surveys Using technology-based market research tools to capture real-time Voice-of-the-Customer feedback


OPINIONMETER Traditional vs. Technology-based Research Methods

Traditional Market Research 

Paper-based surveys

Taken by phone or mail

Professional developers required to code,

deploy, collect & format data for analysis


Technology-based Research 

Mobile, Web or Standalone devices

Point-of-Experience feedback in real-time

Real-time Satisfaction alerts to onsite staff

Schedule delivery of your Customized Reports

OPINIONMETER Traditional vs.Technology-based Research Methods

Benefits Traditional Market Research

Technology-based Research Author once, deliver anywhere

Expensive to set up & run

Lack of development efficiencies for multiple surveys

Real-time market research

Historically low rate of return

On-site, on-time, on demand

Takes months to receive actionable data

Cost-effective, easy to manage

Immediate access to actionable data from anywhere

Quick formatting for customized analysis


OPINIONMETER Interactive survey devices let you

Author Once, Deliver Anywhere •

Survey Kiosks – standalone feedback stations automate the collection of large survey samples from business service lobbies. Ideal applications include Retail, Food Service and Healthcare consumer research.

Tablet Surveys – mobile & portable for in-the-field surveying. Diverse audience include: patients, passengers, customers, visitors, exhibitors.


OPINIONMETER Interactive survey devices give you

Real-Time Market Research •

Handheld PDA Surveys – ideal mobile survey devices with long-life battery for in the field research.

Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth! •


OPINIONMETER Interactive survey devices give you

Real-Time Market Research At a fraction of the cost. •

Web-enabled Survey Devices – rapidly deploy sophisticated, branded, multilingual surveys to capture real-time feedback from your customer’s moment-of-truth – the place and time where they interact with your product or service.


OPINIONMETER Opinionmeter Serves a Broad Spectrum of Industries Worldwide










OPINIONMETER Device and Industry Survey Examples Tablet





OPINIONMETER Use Opinionmeter’s Feedback Management Platform to Conduct

Market Research Campaigns •

Flexible multi-mode Data Collection options - PDAs, Tablets, Mobile

phones, Stand-alone Kiosks, Web or Paper. The same survey can run on all devices. •

Real-time customer feedback - from the Point-of-Experience Satisfaction Alerts - Real-time alerts facilitate customer service recovery Unique combination of reporting - use core questions across the enterprise to identify key drivers of patient satisfaction – and use local level questions in the same survey. Digital Signage - Media Content management Opinionmeter’s SurveyManager can be delivered via our hosted service model or run on-site in your own environment.


OPINIONMETER SurveyManager Report Features

Standard Summary Reports

Customer Satisfaction Scores

Customized Dashboards

Unlimited Cross Tabulations


Graphs and Charts within Reports

OPINIONMETER SurveyManager Report Features, continued.

Trend Analysis

Customer Satisfaction Scores

Net Promoter Score

Automated Reporting Templates


Graphs and Charts within Reports

OPINIONMETER Market Research Surveys By Opinionmeter •

Automated, real-time survey tools

Integrated with standard hardware platforms and software

Invaluable customer insight captured at the Point-of-Experience

Immediate, actionable data

Reports and data accessible from any Web browser

Easy, convenient and cost-effective

Opinionmeter International, Ltd. 1-888-OPMETER 8/25/10

Market Research Surveys  

Market Research Surveys By Opinionmeter will give you automated and real-time survey tools that are integrated with standard hardware platfo...