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OPINIONMETER Market Research Surveys Using technology-based market research tools to capture real-time Voice-of-the-Customer feedback

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OPINIONMETER Traditional vs. Technology-based Research Methods

Traditional Market Research 

Paper-based surveys

Taken by phone or mail

Professional developers required to code,

deploy, collect & format data for analysis

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Technology-based Research 

Mobile, Web or Standalone devices

Point-of-Experience feedback in real-time

Real-time Satisfaction alerts to onsite staff

Schedule delivery of your Customized Reports


OPINIONMETER Traditional vs.Technology-based Research Methods

Benefits Traditional Market Research

Technology-based Research Author once, deliver anywhere

Expensive to set up & run

Lack of development efficiencies for multiple surveys

Real-time market research

Historically low rate of return

On-site, on-time, on demand

Takes months to receive actionable data

Cost-effective, easy to manage

Immediate access to actionable data from anywhere

Quick formatting for customized analysis

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OPINIONMETER Interactive survey devices let you

Author Once, Deliver Anywhere •

Survey Kiosks – standalone feedback stations automate the collection of large survey samples from business service lobbies. Ideal applications include Retail, Food Service and Healthcare consumer research.

Tablet Surveys – mobile & portable for in-the-field surveying. Diverse audience include: patients, passengers, customers, visitors, exhibitors.

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OPINIONMETER Interactive survey devices give you

Real-Time Market Research •

Handheld PDA Surveys – ideal mobile survey devices with long-life battery for in the field research.

Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth! •

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OPINIONMETER Interactive survey devices give you

Real-Time Market Research At a fraction of the cost. •

Web-enabled Survey Devices – rapidly deploy sophisticated, branded, multilingual surveys to capture real-time feedback from your customer’s moment-of-truth – the place and time where they interact with your product or service.

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OPINIONMETER Opinionmeter Serves a Broad Spectrum of Industries Worldwide

Workforce

Healthcare

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Education

Transportation

Retail

Hospitality

Government

Financial


OPINIONMETER Device and Industry Survey Examples Tablet

PDA

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iPad

Kiosk


OPINIONMETER Use Opinionmeter’s Feedback Management Platform to Conduct

Market Research Campaigns •

Flexible multi-mode Data Collection options - PDAs, Tablets, Mobile

phones, Stand-alone Kiosks, Web or Paper. The same survey can run on all devices. •

Real-time customer feedback - from the Point-of-Experience Satisfaction Alerts - Real-time alerts facilitate customer service recovery Unique combination of reporting - use core questions across the enterprise to identify key drivers of patient satisfaction – and use local level questions in the same survey. Digital Signage - Media Content management Opinionmeter’s SurveyManager can be delivered via our hosted service model or run on-site in your own environment.

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OPINIONMETER SurveyManager Report Features

Standard Summary Reports

Customer Satisfaction Scores

Customized Dashboards

Unlimited Cross Tabulations

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Graphs and Charts within Reports


OPINIONMETER SurveyManager Report Features, continued.

Trend Analysis

Customer Satisfaction Scores

Net Promoter Score

Automated Reporting Templates

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Graphs and Charts within Reports


OPINIONMETER Market Research Surveys By Opinionmeter •

Automated, real-time survey tools

Integrated with standard hardware platforms and software

Invaluable customer insight captured at the Point-of-Experience

Immediate, actionable data

Reports and data accessible from any Web browser

Easy, convenient and cost-effective

Opinionmeter International, Ltd. 1-888-OPMETER 8/25/10

www.opinionmeter.com


Market Research Surveys