Issuu on Google+


1. I grab my New York mag magazine and read instructions on its back cover.


2. I’m asked to send “RLQR1” in a text message to 23000


3. I get a text back with the URL to visit: m.ralphlauren.com


4. I click on that URL only to arrive on a tiny tiny website.


5. I pinch in my iPhone’s screen to Zoom in and then click on What is RL-QR to download the free QR reader.


6. A new tiny page appears, so I pinch to zoom in again and click on Download.


7. My phone number and phone model are recognized but I need to select my mobile phone carrier.


8. I select AT&T, but it takes me to the same page over and over.


9. So I decide to check if the iPhone’s App Store has a QR Code software to download. Yes, I am very motivated.


10. They actually have few of them.


11. I download a couple, they are free.


12. The first one, ScanLife, didn’t work on my iPhone.


13. So I launch the other one, Barcode.


14. Select the kind of codes with big squares in 3 of its corners. 


15. I take a picture of the QR code.


16. Resize and position it in the red area.


17. Click on decode...


18. After few seconds to figure out what I have to do next, I try my luck with the icon in the bottom right.


19. Yes, that was the right choice. I’m presented with 4 options. I’ll go with Open in Safari.


20. Oh, dĂŠjĂ -vu, back to that tiny homepage.


21. Pich, zoom in. I can’t believe I’ve just spent 15 minutes to arrive to the Ralph Lauren’s homepage for mobile devices...


Polo's QR Codes suck!