Page 1


1. I grab my New York mag magazine and read instructions on its back cover.


2. I’m asked to send “RLQR1” in a text message to 23000


3. I get a text back with the URL to visit: m.ralphlauren.com


4. I click on that URL only to arrive on a tiny tiny website.


5. I pinch in my iPhone’s screen to Zoom in and then click on What is RL-QR to download the free QR reader.


6. A new tiny page appears, so I pinch to zoom in again and click on Download.


7. My phone number and phone model are recognized but I need to select my mobile phone carrier.


8. I select AT&T, but it takes me to the same page over and over.


9. So I decide to check if the iPhone’s App Store has a QR Code software to download. Yes, I am very motivated.


10. They actually have few of them.


11. I download a couple, they are free.


12. The first one, ScanLife, didn’t work on my iPhone.


13. So I launch the other one, Barcode.


14. Select the kind of codes with big squares in 3 of its corners. 


15. I take a picture of the QR code.


16. Resize and position it in the red area.


17. Click on decode...


18. After few seconds to figure out what I have to do next, I try my luck with the icon in the bottom right.


19. Yes, that was the right choice. I’m presented with 4 options. I’ll go with Open in Safari.


20. Oh, dĂŠjĂ -vu, back to that tiny homepage.


21. Pich, zoom in. I can’t believe I’ve just spent 15 minutes to arrive to the Ralph Lauren’s homepage for mobile devices...

Polo's QR Codes suck!  

Ralph Lauren's poor attempt at converting us to using QR Codes: Detailing my frustrating experience with Polo's latest experience with mobil...