1. I grab my New York mag magazine and read instructions on its back cover.
2. I’m asked to send “RLQR1” in a text message to 23000
3. I get a text back with the URL to visit: m.ralphlauren.com
4. I click on that URL only to arrive on a tiny tiny website.
5. I pinch in my iPhoneâ€™s screen to Zoom in and then click on What is RL-QR to download the free QR reader.
6. A new tiny page appears, so I pinch to zoom in again and click on Download.
7. My phone number and phone model are recognized but I need to select my mobile phone carrier.
8. I select AT&T, but it takes me to the same page over and over.
9. So I decide to check if the iPhoneâ€™s App Store has a QR Code software to download. Yes, I am very motivated.
10. They actually have few of them.
11. I download a couple, they are free.
12. The first one, ScanLife, didnâ€™t work on my iPhone.
13. So I launch the other one, Barcode.
14. Select the kind of codes with big squares in 3 of its corners.
15. I take a picture of the QR code.
16. Resize and position it in the red area.
17. Click on decode...
18. After few seconds to figure out what I have to do next, I try my luck with the icon in the bottom right.
19. Yes, that was the right choice. Iâ€™m presented with 4 options. Iâ€™ll go with Open in Safari.
20. Oh, dĂŠjĂ -vu, back to that tiny homepage.
21. Pich, zoom in. I can’t believe I’ve just spent 15 minutes to arrive to the Ralph Lauren’s homepage for mobile devices...