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Overview July 2010

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OpenSky is a new way to shop, buy and sell. Buy great products from people you know and trust. We empower bloggers, experts, celebrities, and media companies to monetize web platforms and build brands by effortlessly selling their favorite products directly to their fans. We take care of the heavy lifting, providing all the support and tools required to make every interaction easy, personal and fun for everyone. OpenSky is reimagining retail to bring humanity back to shopping and capture the amazing feeling consumers get when they discover something they love from someone they trust.

OpenSky Confidential and Proprietary

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How OpenSky Works 1) Curate the goods you use and love • • •

Hand-select from the thousands of products in OpenSky’s catalogue OpenSky matches you to high quality Suppliers If there are products you’d like to sell that aren’t in our catalogue, the OpenSky sourcing team will go get them!

2) Do what you do best: connect with and inform your audience • • •

Create great content/editorial that integrates the product you’ve chosen Share with your audience Split the profits 50/50 with OpenSky, with no set-up or maintenance costs

3) That’s it! OpenSky handles the rest • • • •

Simple technology Payment processing Inventory management Fulfillment & customer service (365-day guarantee)

OpenSky Confidential and Proprietary

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Lo Bosworth E-Commerce Solution: A 3 Tiered Approach

Tier 1: Make the products she’s already recommended to her readers available for direct purchase from Lo through OpenSky.

Tier 2: Lo introduces new products and tells her readers how excited she is that they can now buy her favorite finds directly from her.

Tier 3: OpenSky leverages its supplier relationships to find manufacturers who will work with Lo to create a branded line of products.

OpenSky Confidential and Proprietary

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Tier 1 Convert the affiliate links that currently accompany Lo’s product recommendations to buttons. • OpenSky’s 50/50 split of the profit margin with Lo is far more lucrative than the 10% or less that affiliate links offer.

• Lo’s readers no longer have to leave her site to make a purchase. It’s now simpler for them to buy things and they can do so while remaining engaged in the content she’s offering to them. •

With direct sales powered by OpenSky, Lo owns all customer data and can re-market to her readers, rather than handing all of that information over to an affiliate.

OpenSky Confidential and Proprietary

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OpenSky Confidential and Proprietary

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Tier 2

• Further the audience’s connection to Lo and the lo down brand with new product offerings hand-picked by Lo.

• The next slide presents some ideas and our product team in NY can track down items that Lo loves that aren’t currently in the OpenSky catalogue.

OpenSky Confidential and Proprietary

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Lo is a trend setter, and the ability to feature her favorite fashion and beauty products will allow her to deepen her connection with her audience stylish & affordable - City Slips

chic and edgy everyday fashion - Leviticus Jewelry

C Z Falconer – luxury loungewear

CZ Falconer

OpenSky Confidential and Proprietary

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shop the lo down

OpenSky Confidential and Proprietary

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Tier 3 The ultimate goal: Leverage OpenSky’s supplier relationships to create a line of “Works” branded office products and accessories that Nicole will help design. •

OpenSky is currently partnered with 1200+ suppliers of products and that number is growing quickly

We’ll pair Lo with manufacturers who can work with her to design products that fit the Works brand

Her readers already trust her for advice in all aspects of their lives and we’ll be strengthening that trust by boosting her e-commerce efforts and empowering her to sell her favorite items directly to her fans

Offering Works product lines in every category is the best way to capitalize on this trust and our goal in partnering with Lo

OpenSky Confidential and Proprietary

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Our Team Name

Role

Background

John Caplan

CEO

CEO at Ford Models; President at About.com Network

Alan Blaustein

Co-Founder, Operations

CEO at Flexplay Technologies

Kevin Ambrosini

Co-Founder, Strategy

Business Strategy at Gilt Groupe

Matt Meeker

User Experience

Co-Founder at Meetup.com

Chris Keane

Product

Vice President of Products at KickApps

Steve Francia

Engineering

Chief Information Officer & VP Technology at Portero

Jon Zimelis

Development

Agent at United Talent Agency (UTA)

Mary Ann Naples

Development

Co-Founder at The Creative Culture Literary Agency

Emily Lawi

Communications

Head of Publicity at Ford Models

Jamin Dick

Fulfillment

Vice President of Supply Chain Management at Target.com

Ilan Tito

Merchandising

GM Merchandising at YOOX; Director of Designer Sites at Neiman Marcus

Investors

OpenSky Confidential and Proprietary

Highland Capital Partners & Canaan Partners

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Thank You! Jon Zimelis jzimelis@theopenskyproject.com 323-422-4220

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