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22 Assuming that innovation process models are essentially projections of thinking preferences (Humantific’s Preference Projection Theory), this study would suggest that many of the process authors have had Pattern Creating thinking preferences rather than Pattern Optimization preferences. This is significant in that our other practice-based research indicates that most present-day corporate cultures in the United States tilt towards valuing Pattern Optimization over Pattern Creation. In such organizations, now considered to be old style, judgement, convergence, and decision-making are positioned as the highest form of value. Such positioning and privileging has become obsolete.

Humantific for OPEN Innovation Consortium


Innovation Methods Mapping

Innovation Methods Mapping