online. So do yourself a favor and create different ad copies for different types of people! Don’t focus on only one aspect of your audience This means that it is unwise to focus on only a defined set of characteristics from your demographics. For example, focusing only on targeting people who like your product in the United States and creating an ad set for males and one for females. What about age? What about the people from other countries that are also visiting your page on a daily basis? What else does your audience like? What age bracket is spending more money? Segment your audience as specifically as possible on basis of all this information! Don’t Focus on daily performance You have to think in terms of the bigger picture and then start from there. We don’t mean that you should just let your ads run freely and wait a week to see If they perform, but instead to let a converting ad to run for a week and then measure what is working the right way by examining stuff such as in which day perform did it perform better, at what time of the day, etc. Access the complete version of the training clicking here
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