Chapter 8: Creating an audience from Website Traffic
Creating custom audiences for your website traffic is a strategy that will allow you to remarket on Facebook to people who have visited your website. You can do this by creating an ad and inserting the “Facebook pixel” on your page. The “Facebook pixel” is a code generated by Facebook that you can insert on your website to track the actions of your visitors. It can help you optimize ad delivery to people likely to take action on your page and access audience insights. Once inside facebook.com/ads/manager/audiences, you'll see listed any Custom Audience you have created. Click on “create audience”. Then, click on “Custom Audience” A new “create audience” box will load. Click “website traffic”. Page 30
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