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The Wow Factor - Retractable Banners Advertising becomes a crucial factor when trying to reach large target audience in a short period of time. Retractable banners are a popular way of conveying a business message to your audience. This popular method of graphic communication can be used for any kind of business. Retractable banner stands can be easily stored and assembled in minutes. Considering that time is money, an easily set up in seconds is a great advantage. The average size of these banners is 3 feet wide and 7 feet tall, meaning that most of the trade show visitors will see them. If you plan to use your banner for a long period of time, in many different events or outdoors, you should go for a durable and weather resistant material. Make sure to use bright and eye-catching colors. Also, the size of the logos and texts should be readable from a distance. Always remember that a retractable banner is a great tool to promote your products or services and reach a large audience.