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RE FRESH BIG TEN CREATIVE

CREATIVE CAMPAIGN


TABLE of

CONTENTS Situation Analysis................................................................4 Research..............................................................................9 Campaign Strategy............................................................12 Media Plan.........................................................................15 Public Relations.................................................................25 Creative Execution............................................................35


SITUATION ANALYSIS


Executive Summary RE: FRESH is an entirely new product, so the first campaign objective is to create product awareness among our target market. RE: FRESH is not just a new beer, but an entirely new beverage for much of our market, so education and familiarization will be integrated thoroughly into our campaign. The radler, a mixture of organic soda and light German lager, is unique to other summer beverages in that it has the feel of a beer, the light effervescence of a soda, and the increasingly coveted personality of a local craft beer. Our creative messages will visualize this distinct personality to increase recognizability, emphasizing the Unique Selling Point and weaving easily digestible product information throughout the campaign.

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A. Brand Positioning Light/Refreshing

Domestics & Other Beverages

Craft/ Local

Dark/Heavy


Competitive Analysis Direct (other radlers, hard ciders, shandies) • • • • • • • • •

Secondary (popular lighter summer craft beers)

Goose Island Radler Water Street Raspberry Weiss Sprecher Radler Leinenkugel’s Summer Shandy Angry Orchard Sprecher’s Hard Sodas Sam Adams Porch Radler Mike’s Hard Lemonade New Belgium Citradelic

• • • • • • • • • • •

Ale Asylum Unshadowed Lakefront Smash Ale New Glarus Spotted Cow Lagunitas Lil Sumpin’ Sumpin’ Bell’s Oberon Ale Asylum Hopalicious New Glarus Totally Naked Blue Moon Miller Highlife PBR Lakefront Riverwest Stein

B. Industry Trends • Trend towards craft breweries + craft breweries perfecting lager recipes + craft beer drinkers developing a taste for new, lighter flavors and lower APV beers (Palate Fatigue) = saturated light, refreshing craft beer market. • Lower brand loyalty: craft beer drinkers looking for the next big thing. “Look for breweries (and brewers) to return to their storytelling roots with emphasis on commitment to local markets, passion for products and devotion to the craft-beer community.” • Demand for craft beers that are “stylish, well-balanced and highly quality.” Doesn’t have to be “wildest, weirdest or crazy brews you can make or find.”

Summer Trends • IPA and heavier craft beer drinkers switch to lighter lagers. • Consumers more willing to embrace fruity tastes. • Increase in sales of “refreshing summer alternatives,” such as hard lemonades, ciders, hard sodas.

http://www.winemag.com/2017/07/10/hot-trends-brewing-in-americas-beer-scene-in-2017/ •7•


C. SWOT Analysis

Strengths

• Consumers looking for the “next new thing” in craft lagers - ready and willing to try new things • Few (good) radlers on the market • Craft beer identity, but with the refreshing, healthy, effervescence of a hard lemonade

Weaknesses

• Radlers have a poor brew-type recognition • Fleeting interest: consumers are faithful but never loyal • Saturated summer beer market

Opportunities

Threats

• Claim the craft radler market in Wisconsin • Build the association between radlers and Wisconsin Brewing Company • Radlers are German, which has strong ties to Wisconsin’s heritage and community

• Other craft breweries have the same idea


RESEARCH

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Identifying Target Markets Primary Target: Go Getter. Young. Active. Free. Asher

Maia

Age: 25 Occupation: Sous chef Lives: Madison, WI Hobbies: Biking, climbing, concerts, travelling, cooking, trying out new places around town Favorite Beer: Ale Asylum - Bedlam

Age: 24 Occupation: Writer/Waitress Lives: Madison WI Hobbies: Biking, hiking, thrift shopping, concerts, travelling, exploring Favorite Beer: Vintage Brewing Company - McLovin Meet Asher and Maia. Asher is from the Twin Cities and Maia is from Milwaukee, but they met in their junior year at UW-Madison while studying abroad in Paris. The two graduated in 2015 and are living on the east side of Madison with their husky, Skylar. They share a car, but prefer to bike when the weather is nice. Health and the environment are important to them, and biking is an easy way for them to stay active while cutting down on their carbon footprint. They like to stay on top of fashion trends, but buy most of their clothes at second-hand and vintage shops. It’s more satisfying for them to own something unique. In the summer, they love hiking around local state parks, climbing at Devil’s Lake, and going to outdoor concerts. At night, you can almost always find them relaxing on their favorite dive-bar patio with friends or trying new places around town.


Secondary Target: Free-Flyer. Young at heart. Independent. Adventurous.

Audrey & Paul

Age: 56 Occupation: High school teacher & environmental lawyer Lives: Milwaukee, WI Hobbies: Biking, trying out new bars and restaurants, record shopping, camping, visiting their children, hosting friends, pub crawling through Madison and Milwaukee. Favorite beer: Lakefront Brewery – Riverwest Stein & Lagunitas Brewing Company - IPA

Meet Paul and Audrey. They raised two children, Bennett and Maia, in the Milwaukee’s River West neighborhood. They’ve always loved local, craft beer, but when their kids left home they really started exploring the city and trying out new brews. Young at heart, they keep up an active life, pursue their hobbies and make the most of their time. When the weather’s nice, they often enjoy biking to a local brewery and enjoying a few beers on the patio before taking the scenic route home. They taught their children to appreciate quality brews at a young age, and always enjoy sharing their newest favorites when the family’s back together. • 11 •


CAMPAIGN STRATEGY


OBJECTIVE Strategic Approach: Product Awareness + Promoting the USP + Building Brand Identity RE: FRESH is an entirely new product, so the first campaign objective is to create product awareness among our target market. RE: FRESH is not just a new beer, but an entirely new beverage for much of our market, so education and familiarization will be integrated thoroughly into our campaign. The radler, a mixture of organic soda and light German lager, is unique to other summer beverages in that it has the feel of a beer, the light effervescence of a soda, and the increasingly coveted personality of a local craft beer. Our creative messages will visualize this distinct personality to increase recognizability, emphasizing the Unique Selling Point and weaving easily digestible product information throughout the campaign.

Product Awareness: What is a radler? We will tell you. Problem: Lack of Basic Knowledge Poses Barrier to Buying. • Low-level of awareness on what a radler is amongst beer drinkers and non-beer drinkers, alike. Solution: • Integrated definitions within brand promotion • We recognize the need to foster a clear understanding of what the radler is in terms of recipe composition. We also need to distinguish radlers cognitively from other drinks, like shandies and hard sodas. We plan to inform our consumers through personal selling at promotional events, such as music festivals and other high visibility events. • We believe this approach will help build familiarity with the radler, which will lead people to spread information about the brew and RE: FRESH via word of mouth. • In terms of creative, we have put together a robust package of materials that aim to highlight the history and foundational ingredients of the radler, all while promoting both Wisconsin Brewing Company and their exciting partnership with Wisco Pop! • 13 •


Promoting USP of Product: RE: FRESH, a drink that lifts your spirits instead of weighing you down Problem: Our targets want original, local craft brews that will enhance their summer activities, rather than weighing them down • Our targets prides themselves on being adventurous, creative, and original. Whether it’s alcoholic sodas, hard lemonades, or craft beers, the summer beverages on the market overwhelmingly force them to compromise on at least one of these aspects. Solution: RE: FRESH: the Perfect Triple Threat • RE: FRESH doesn’t force consumers to compromise. With the originality of a new product, the lightness of an organic soda, and the creativity of a craft beer, RE: FRESH is the perfect triple threat to carry them through the summer. They can drink it on the move or at the lake without being weighed down, and never have to sacrifice their originality.

Building Brand Identity: “Wisconsin In the Heart, Brewing in the Soul.” Problem: Standing out in a saturated market • Wisconsin is the land of beer, which makes for a very crowded market. Wisconsin Brewing Company needs to break through the clutter and stand out as a leader in the craft beer market, as well as the touchstone of Wisconsin craft breweries. Solution: “Wisconsin’s Brewing Company” • As a groundbreaking new product, RE: FRESH will help Wisconsin Brewing Company stand out against a highly saturated craft beer market. Bringing home timeless German traditions is a staple of Wisconsin culture. Through the partnership with Wisco Pop! And Campus Craft Brewery, Wisconsin Brewing Company can emphasize their continued commitment to Wisconsin companies, Wisconsin agriculture, and Wisconsin heritage, cementing their role as truly being Wisconsin’s brewing company.

TAGLINE: Pairs Well With Adventure Our tagline embodies the craft beer culture and the refreshing lightness you expect from a summer drink. It can also be easily remixed to go with our PR events. For example, Pairs Well With Good Company, or Pairs Well With the Sounds of Summer for summer concert events.


MEDIA PLAN

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Media Strategy: Our media strategy will focus on two main goals: awareness, as the product is new to the market and buzz, to increase product recognition, grow a loyal consumer base and in turn increase sales. In order to create product awareness and buzz, our campaign relies on strategic and persistent placement. Specifically product pre-launch, launch, and immediate post-launch are significant. The campaign will begin with heavy media placement surrounding the product launch in May. Our targets are adventurous opinion leaders, eager to try new things and share their discoveries with others. Creating buzz around a new summer alternative to beer is important for drawing this audience in. Our hope is that our media placement and content will promote consumer participation and involvement across social media, encouraging these opinion leaders to share the product with family and friends, overall growing our audience. Media placement will be concentrated in the summer months, associating the product with the summer season when it will be available. As this is a low involvement product, we will focus on innovative point-of-purchase opportunities so the product is available when consumers hear about it. We will also promote activity pairings to associate the product with various events that will appeal to our active consumers. Social media will be our main focus as this medium calls for the most shareability and is a location at which our consumers are active and present.


I. Outdoor Media Point of Purchase Displays Selection • Table tents, napkin holders and coasters at bars and restaurants throughout South Central Wisconsin. • Flyers throughout State Street Rational • Create product awareness, recognition and a curiosity that they can immediately explore Outdoor Displays Selection • Billboard | The Beltline Rationale • Publicize RE: FRESH while people are on their way to their summer activities, and likely picking up drinks either on the way or once they reach their destination Selection • Bus advertisements, Bike Library advertisements, Pedal Pub advertisements Rationale • Associate RE: FRESH with outdoor summer activities and biking in particular. This will also put the product on the top of consumers’ minds when they’re outdoors and in the summer sun

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II. Digital Media Paid Search Selection • Google keywords: refresh, RE: FRESH, summer drink, summer beer, beer 2018, radler, Wisconsin beer, light beer, craft beer Rationale • First and foremost, we want our consumers to be able to find us as easily as possible. Beyond that, these keywords will help usher RE: FRESH into the craft summer drink market, making it available to people who don’t yet know to search for it. Finally, through a heavy social media presence and various forms of earned media, we will raise RE: FRESH to the top of the search page for radlers, making it the touchstone brand for radlers in Wisconsin, and eventually throughout the country.

Social Media

Social Media is an important part of any campaign, especially targeting urban young adults. It is efficient, affordable, and offers easy analytics which allow the company to continually improve their posts, followers, and advertisements. Selection • Instagram | sponsored ads Rationale • Most of our target market uses Instagram. Through sponsored ads, we can target very specific subsets of peoplebased on what they’ve searched and purchased in the past. After identifying stores that our target likely frequents online, we will be able to easily and efficiently target them with our message. Instagram advertisements also create a direct link between the ad and the product website. By fostering curiosity about this new product, we can get the primary target to actively engage with the brand. Selection • Facebook | Promotion of Events throughout unified tagline, “Pairs Well With….” • Brand engagement through the radler Facebook Page Rationale • Both of our target markets use Facebook. Though dwindling among our primary target, this is still the platform they use to discover and share events with friends and family. Recognizable graphics will integrate the events to create brand recognition, and tie them to advertisements on other social media platforms. When consumers actively engage with the product by RSVPing or inviting friends to an event, it spreads awareness in a much more authentic way than purchased advertisements.


Selection • Twitter | Hashtags and reinforcement of brand promotion efforts #StayRad #TheRadFad #CrackARad #RadlerRefresh #RelaxWithARadler #SipOSummer #ThisIsHowIRadle Rationale • Twitter helps to integrate all social media platforms. Hashtags foster viral earned publicity, while helping to strengthen the brand’s personality. They also promote curiosity in consumers’ networks, which will lead potential customers to engaging with the brand to find out about the radler, and associate radlers in general with Wisconsin Brewing Company and RE: FRESH. Selection • Snapchat | Lens and geotag during launch and promotional events Rationale • Snapchat filters draw attention to specific events and products. During launch and publicity events, participants can send snapchats of themselves with branded filters and geotags, creating earned media for RE: FRESH and Wisconsin Brewing Company, as well as the events themselves. Again, this gives consumers an easy way to voluntarily engage with the product promotes brand recognition, and creates a more authentic relationship for the consumer.

III. Traditional Media Radio Though magazines and TV advertisements are not an efficient or affordable way to reach either of our targets, they still consistently listen to radio (or radio applications) at home, at work, and on the go. Selection • WSUM Student Radio, Spotify Rationale • WSUM is a staple radio station for our targets, and even more of them use Spotify. Most of our primary target has lost the reduced-price Student Spotify Premium, and may once again be reached by advertisements. This is an affordable, efficient way to reach our target to inform them about events and keep RE: FRESH on top of their minds while they’re on the go. • 19 •


Timing of Media Campaign


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Timing of Media Campaign


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Timing of Media Campaign


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PUBLIC RELATIONS


PR & Promotion The RE: FRESH Launch Party: • Who? All motivated individuals who seek adventure • What? The RE: FRESH Launch Event • Where? RE: FRESH launch party will be taking place in the summer at the Wisconsin Brewing Company. As a large outdoor venue where the drink is produced, it gives the beer an authentic Wisconsin feel. • When? May 19th 2018 • Why? The RE: FRESH launch party intends to create awareness about the new product. The brewery sits lakeside and has the perfect Wisconsin summer feel, which further bolsters the personality of the brew.

Launch Party: Additional Info • We are encouraging those who are attending the event to bike to the brewery. This incorporates the active aspect of our campaign into the party. When bicyclists arrive, they will receive a ticket for a free radler. There will be live music, games and barbeque at the event. One key aspect of the party will be the trolley pub, called the “Radler Ride” that will take people around the event. This will get people excited for the “Radler Ride” taking place downtown the following month. Party goers will receive first hand information about this event on a small card, with a barcode on the back which they can scan for more information about this event.

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Outdoor Events Summer Concert Series Logistics • We plan to have a booth at summer concerts and music festivals to increase brand recognition and association. The booth will be the same colors as the packaging of the radler cans and go with the festival theme. There will be a banner in front of the booth and reps will wear the brand logo incorporated into a trendy outfit that reflects the style of our target audience. The reps will hand out free samples in small cups. There may also be interactive aspects, such as games like “spin the wheel” to win promotions for discounts on 12 pack of RE: FRESH from Riley’s Wines of the World, a $5 discount for kayaks at Yahara Place Park or a free RE: FRESH t-shirt. • We will promote RE: FRESH with free samples and promotional content at events such as La Fete de Marquette and BratFest, which takes place over Memorial Day Weekend. Rationale • Summer concerts are a perfect location to open up a can of RE: FRESH. Wisconsin Distributors already distributes at this event, making it easy to get RE: FRESH into the lineup. • As the world’s largest brat festival, BratFest is full of great food, music, fun and games, and brings in a very large amount of people. This combined with Wisconsin Distributors’ history of distribution at this festival makes it an excellent opportunity to promote RE: FRESH • The biggest hurdle with promoting RE: FRESH is the public’s lack of knowledge on radlers. This makes personal selling an extremely important aspect of promoting the product. Booths at concerts or outdoor events are a great way to raise awareness and familiarity with the product.


Wisco Pop! Promotion at Dane County Farmers Markets Logistics • This booth will feature free samples of Wisco Pop! and give people the opportunity to purchase a thirst-quenching soda. • While the Wisco Pop! stand will not be selling RE: FRESH, it will allow for our salespeople to engage in interpersonal communication about this product. • We will also be handing out cards asking “What is a radler?” which explain the product more thoroughly. Rationale • The organic soda attracts people who shop at the Farmer’s Market because of their interest in local and natural Wisconsin products. • Personal selling is what will generate interest in our product. • The goal of the “What is a radler?” card, is to have people leaving thinking about our new product with a Wisco Pop! in hand.

“Radle and Paddle” Logistics • Our Radle and Paddle promotion will start with the distribution of a coupon book featuring deals at partnering boat rental stations throughout Wisconsin • Upon returning equipment from places such as Brittingham Boats, Marshall Boats, or Wingra Boats, you get a drink ticket where you can redeem a six-pack at the Wisconsin Brewing Company brewery and Wisconsin Brewing Tap Haus on State Street • The drink must be redeemed within two weeks of receiving the voucher. • This will take place every Friday and Saturday throughout the month of July Rationale • Through this direct form of advertising, we plan to increase sales and clientele at these various locations. In return for the publicity and increased sales, the boat rentals will give $4 to the Wisconsin Brewing Company. Even with the $4 designation, the companies will still be making a profit from the influx of people renting canoes, paddles and boats, as well as first time customers who come back later in the summer. • This is designed for spending a beautiful summer day in Wisconsin. It is also ideal when actively walking, running or biking and needing something to quench your thirst. This will build the association between RE: FRESH and Wisconsin Summer activities. • This is also the perfect introduction to a partnership amongst Wisconsin based companies. The Radle and Paddle event is aimed to associate RE: FRESH with • 29 •


This Is How I Radle Logistics • The radle is a dance move you do while sipping on a radler. Whether at the beach, in a bar, at a concert, at any event you attend outside or even if you’re just hanging out for fun, when people take a video of themselves doing the radle and post it to Instagram or Twitter with the hashtag #ThisIsHowIRadle, they will be automatically placed into a pool of participants to win a 12-pack of RE: FRESH. • This competition will go from June 30th to August 30th and every week one winner will be chosen who shows us they have the best radle in town. • The dance move will be performed to the song “Shake, Rattle and Roll” by Bill Haley and His Comets. RE: FRESH Brand Ambassadors will arrange for this song to be played in bars when they are there and the person who does the best “radle move” that night will receive a free can of RE: FRESH. Rationale • Through this social media campaign, people will become familiar with the radler in an engaging manner • Additionally, this will result in a strong media presence for RE: FRESH, creating valuable, viral, earned publicity for the brand.

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Radler Ride Logistics • Our partnership with the Madison trolley pub will begin at the launch party with the “Radler Ride” and we hope to continue this partnership the month after with an event at the Wisconsin Brewing Tap Haus on State Street. People who attended the launch party will receive a ticket to ride the “Radler Ride” down State Street, but others who go to the Wisconsin Brewing Tap Haus that evening may purchase a ticket for a 30 minute ride through downtown and receive a free 12 ounce radler to bring on the trolley. Rationale • The purpose of the trolley pub is to not only create a fun event associated with the radler, but it also associates the radler with adventure and the outdoors. • The Madison trolley pub will receive a payment for coming to the event, but they will also get repeat exposure because people who went to the launch party will have the opportunity to ride it again, people who go out to the tap haus at night will have the opportunity to ride it and they will gain exposure because people will see the trolley riding down State Street. • Because Wisconsin Brewing Tap Haus sells beer on tap from the Wisconsin Brewing Company but it is privately owned, this will drive people to the tap haus where they can try samples, but they can also stay and purchase other beers which will drive business to them and result in more revenue. • As a result, the Wisconsin Brewing Company gets access to their target market— young adults and young professionals in the Madison Area—and can continue to promote their new product, it also drives people to the Wisconsin Brewing Tap Haus on State Street and brings business to the trolley pub as well.


Digital Marketing Internship / Brand Ambassador Program Digital Marketing Internship • Because so many students are interested in internships that will boost their resumes and provide them with professional experience, we have created a Digital Marketing Internship to continue to the promotion of the radler. • The responsibilities of the position are listed below: • Research, write, source and curate social content for RE: FRESH’S target audience • Suggest and execute engagement strategies for various social media platforms for the product and its promotional events • Create a monthly social media calendar for planned social media posts • Assist with strategy and campaign development for RE: FRESH • Edit copy and content for advertisements and social media posts • Manage the brand ambassadors which includes weekly check ins to make sure their are fulfilling the duties their position entails

Brand Ambassador Program • There will be two Brand Ambassadors for RE:FRESH. • • • •

The responsibilities of the Brand Ambassadors include: Promoting the beer at local events and venues in Madison Work and set up promotional events Hand out free samples and promotional merchandise such as T-shirts, cups and popsockets • Work directly with Madison School & Community Recreation and the sponsors of their adult recreational volleyball and softball teams to promote the product and their events • Manage the “Shake, Radle and Roll” dance contest at events and bars across Madison. The person in the bar that the Brand Ambassador believes has the best “radle” receives a free 12 ounce radler. The most important aspect of this internship is going to different bars in the Madison area and handing out free samples of the product and free merchandise. We have selected 18 bars throughout the Madison area that either host adult softball teams in the summer, have sand volleyball courts, have lakefront docking, have an outdoor seating area, or have many of these features available. The purpose of this is to promote the idea that the radler is a drink for the adventurous, those who love the outdoors or are interested in a beer they can drink while socializing with their friends. • 33 •


CREATIVE EXECUTION

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The Grab • Relying on alternative/retro visuals to create brand personality and distinguish the product. • Casual and relatable language create an authentic and local brand personality • The retro colors and feel fit within an aesthetic our target markets gravitate towards. They also resemble the Wisco Pop!aesthetic without mirroring it too closely to distinguish between the products. • Emphasis on organic composition of product, appealing to consumers seeking healthy yet social lifestyle. • Partnership with Wisco Pop! • Light, summer flavors are mirrored in light, bright colors. • Tagline: Activity Pairings • The taglines pair the brew with a fun summer activity, which promotes the craft bee aspect of the drink, while keeping its active, refreshing nature alive.

Wisconsin’s Brewing Company: Strategic Partnerships, Wisco Pop! And Campus Craft Campus Craft: Celebrating the Wisconsin Idea • Since 2014, Wisconsin Brewing Company has celebrated its partnership with the College of Agriculture and Life Sciences, Fermentation and Brew Lab Program. Each year since then, the students interested in fermentation and brewing collaborate with the Wisconsin Brewing Company team to create a unique beer for that year. Because we are passionate about the importance of learning, we have created a Brand Ambassador Program and Digital Marketing Internship to get more students and young adults in Madison passionate about their studies and interests. • https://www.youtube.com/watch?v=spL1FFKfpzE Wisco Pop!: Since 2012, Wisco Pop! has combined their love for soda with their passion to support the local food movement. Because we are passionate for keeping our products local and we cherish all Wisconsin has to offer, we are excited for this partnership in making RE: FRESH. Because of large corporate companies in the soda industry, infusing soda in our product while staying local is a difficult task. However, Wisco Pop! is the answer to this issue. As an organic and local soda, using Wisco Pop! brings a strategic element to our product that distinguishes them from the rest of the soda community. As our target audiences run in the same circle, Wisco Pop! will have a booth at the Dane County Farmers Markets to promote not only the organic soda, but introduce its partnership with the Wisconsin Brewing Company and its important role in the radler as well.


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RE: FRESH is the kickoff to the summer shindig. We thought it would be fitting to bring this German tradition back to Wisconsin. We crafted the brew with our friends over at Wisco Pop! to find a fruity, effervescent and of course refreshing drink to sip on all the way through summer.

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Creative Content: Table Tents & Post Cards


Creative Content: Event Banners

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Creative Content: Launch Party Ticket, Radle Ride


Creative Content: Cups & Pitchers

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Creative Content: Merchandise


Creative Content: Radle & Paddle

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Creative Content: Vouchers


Creative Content: Brand Ambassador Flyer

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Creative Content: Internship Flyer


Creative Content: Social Media - Instagram RE: FRESH

German Lager + Organic Soda

Pairs well the sounds of the summer

RE: FRESH Visit our booth at La Fete de Marquette RE: FRESH

German Lager + Organic Soda

Pairs well with a summer breeze

RE: FRESH Visit our page for available locations and times to kayak on the lake while sippin’ on Re:Fresh! RE: FRESH

German Lager + Organic Soda

Pairs well with good company

RE: FRESH

Join us at our launch event at the Wisconsin Brewery!

RE: FRESH

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Pairs well community

RE: FRESH

German Lager + Organic Soda

RE: FRESH

Pairs well with a night on the town

RE: FRESH Visit our sponsored trolley for a joy-ride down State Street!

Visit our Wisco Pop! booth at the Farmer’s Market to get a taste of what’s in store.

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Creative Content: Maps

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BARS AROUND MADISON Breakwater Bristled Boar Saloon and Grille Callahan's Sports Pub Chaser's Bar & Grille Christ's Landing Club Tavern Dexter's Pub Double U Genna's Lounge Green Lantern Jordan's Big Ten Pub Mid Town Pub Nau-ti-gal Player's Bar ad Gruk Pooley's Sports Bar and Event Center Wisco Bar

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Creative Content: Billboard

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Creative Content: Social Media - Facebook

RE FRESH. Pairs well with the sounds of summer

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Visit our booth at La fete de Marquette.

RE FRESH. Pairs well with a night on the town

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Visit our sponsored trolley for a joy-ride down State Street.

RE FRESH. Pairs well with good company Join us in our launch event to experience the ultimate taste of summer. Head over to the Wisconsin Brewing Company and be the first to try the all-the-rage beverage of the season!

RE FRESH. Pairs well with a summer breeze

RE FRESH. Pairs well with

Visit our page for available locations and times to kayak on the lake while sippin’ on RE: FRESH!

RE FRESH. Pairs well with community Visit our Wisco Pop! booth at the Farmer’s Market to get a taste of what’s in store.

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Creative Content: Billboard

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