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How To Get Maximum Value When Selling a Website? OolongMarketing.com


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What important strategies can you use when you sell your website?


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Use a language that sells.


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Create an informational video about your website including traffic and ranking.


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Utilize your social network and mailing list.


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Throw in an add-on or freebie. Like tools for ranking, link building or marketing.


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How to properly appraise fair value of your website?


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Consider cash flow multiples and re-creation value.


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The kind of site you have will determine if it’s a domain, web-based business or typical business.


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Types of Website Revenue Models: - Business to business or business to consumer. - Informational site. - Donation


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- Subscription - Advertising - Service - Lead generation - Product


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Tools To Use for Putting Value: √ Alexa √ Aaron’s KW tool √ Site log files √ Site financials √ Overture bid tool √ Free quick domain appraisal tool


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Valuation Equations for Websites

What are the ways to properly appraise the value of your website?


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1. Content site (No Current Revenue Model) Value of domain name + value of content + value of backlinks


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Considerations: √ Content origination, link stamina (how long can they be of use) √ Value of the theme industry keyword traffic √ Revenue generation


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2. Content site (advertising revenue model)

Future traffic projections and earnings based on past earnings per unique visitor or net income or revenue annual multiples.


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Considerations: √ Content origination, link stamina (how long will they remain) √ value of the theme industry keyword traffic √ Revenue generation


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3. Subscription site [Value of current mailing and subscription base]

Value of domain name + value of content + value of backlinks


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Considerations: √ User base loyalty √ Current response rates √ Level of dependence/ expertise on current owner


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4. Service site – Traditional business valuation Considerations: √ Potential of service increase √ Customer loyalty if ownership changes √ Sector/industry growth trends


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5. Lead Generation Site Lead generation net X time period desired Consideration: √ Increase or decrease rate of lead commissions over time √ Current tracking system of leads √ Commission structure retention or change


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6. Product site Considerations: √ System of order fulfillment √ Retention of current order fulfillment system or change of system

Net sales or profit x time period desired


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Ways of putting a price tag: 1. Daily Unique Visitors


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2. Average Daily Profit


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3. Content Quality


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4. Backlinks from other sites

5. Niche


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6. Site Layout and Design


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7. Intangible Factors √ Domain’s age √ Domain’s quality √ Content’s age


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Where to Sell Your Website:

• Digital Point forms • Flippa • Social media • Business Broker sites


For More Information on Website Selling, VISIT our WEBSITE! OolongMarketing.com

How to Get Maximum Value When Selling a Website  

OolongMarketing.com: What important strategies can you use when you sell your website? Use a language that sells. Create an informational vi...

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