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How Content Marketing Sets New Trends in the Marketing World

What does Content Marketing have to offer to qualify as a new trend and replace traditional marketing?

According to the Content Marketing Institute, marketers have shared more business information on social media in the last year.

“Content marketing is a technique in which relevant content is created for the purpose of attracting a defined target market to a desired profitable action.�

The principle behind content marketing is if customers are treated intelligently, they will reward you with their patronage and loyalty.

Intelligent marketers have now learned that content marketing is no longer a choice; IT IS A


Information should affect customers so they can share it with others, making your content viral.

80% 80% of business decision makers prefer to get company information in a series of articles rather than an advertisement.

70% say content marketing makes them feel closer to the company while 60% say it helps them make better product decisions.

The most popular means of content marketing in use are article posting, social media, blogs, eNewsletters, videos, case studies, and in-person events.

The metrics used to measure the success of these activities is, most often, WEB TRAFFIC.

Marketing’s focus has now become branding rather than selling.

Great content is the future.

If you’re still not convinced, you will end up last in line, or not even in it at all.

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How Content Marketing Sets New Trends in the Marketing World