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How Content Marketing Sets New Trends in the Marketing World


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What does Content Marketing have to offer to qualify as a new trend and replace traditional marketing?


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According to the Content Marketing Institute, marketers have shared more business information on social media in the last year.


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“Content marketing is a technique in which relevant content is created for the purpose of attracting a defined target market to a desired profitable action.�


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The principle behind content marketing is if customers are treated intelligently, they will reward you with their patronage and loyalty.


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Intelligent marketers have now learned that content marketing is no longer a choice; IT IS A

MUST!


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Information should affect customers so they can share it with others, making your content viral.


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80% 80% of business decision makers prefer to get company information in a series of articles rather than an advertisement.


70% say content marketing makes them feel closer to the company while 60% say it helps them make better product decisions.

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The most popular means of content marketing in use are article posting, social media, blogs, eNewsletters, videos, case studies, and in-person events.


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The metrics used to measure the success of these activities is, most often, WEB TRAFFIC.


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Marketing’s focus has now become branding rather than selling.


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Great content is the future.


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If you’re still not convinced, you will end up last in line, or not even in it at all.


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VISIT our SITE for more information on Content Marketing.


How Content Marketing Sets New Trends in the Marketing World