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He likes: spending time with family and reading.


He lives in Berkeley, California with his wife and five small children. Prior to taking over Wired in mid-2001, He was with The Economist for seven years in London, Hong Kong and New York in various positions, ranging from Technology Editor to US Business Editor. He wrote The Long Tail, which first appeared in Wired in October 2004 and then became a book, published by Hyperion on July 11, 2006. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

He likes: Arts and crafts, family time, and internet activites. David Gauntlett is Professor of Media and Communications, and Co-Director of the Communication and Media Research Institute (CAMRI), University of Westminster. He is the author of several books on media and identities, and the everyday creative use of digital media. These include Moving Experiences (1995, second edition 2005), Video Critical (1997), TV Living (with Annette Hill, 1999), Media, Gender and Identity (2002, second edition 2008)

He produces the popular website about media and identities, Marry

In 2007 he was shortlisted for Young Academic Author of the Year in the Times Higher Awards

He likes: Internet websites, social networking: eg Facebook and Twitter

Clay Shirky (born 1964) is an American writer, consultant and teacher on the social and economic effects of Internet technologies. In Chris Anderson’s Long Tail, he calls Shirky a, “prominent thinker on the social and economic effects of Internet technologies” He has written and been interviewed extensively about the Internet since 1996. His columns and writings have appeared the New York Times. Shirky was the first Professor of New Media in the Media Studies department at Hunter College, where he was key in developing the MFA in Integrated Media Arts program.

Have dinner

He likes: Computer games and internet activites. Henry Jenkins III (born June 4, 1958 in Atlanta, Georgia) is an American media scholar and currently a Provost Professor of Communication. Jenkins did his undergraduate work at Georgia State University, where he majored in Political Science and Journalism. They have one son, Henry Jenkins IV.


He has also written extensively about the effects of interactivity, particularly computer games, and "games for learning", and in this capacity was called to testify before Congress in 1999

He likes: Music and Skiing

Spend my last day on earth with him

Don Tapscott (born 1 Jun 1947, Toronto, Ontario) is a Canadian business executive, author, consultant and speaker, specializing in business strategy, innovation, organizational transformation and the role of technology in business and society In 2011, Tapscott placed ninth in the Thinkers50 ranking of the world's most influential management thinkers. In 2012 Tapscott received the Yorktown Humanitarian Award for Community service.

He likes: Surfing the internet and social networking.

Charles Leadbeater (formerly known as Charlie Leadbeater) is a British author and former advisor to Tony Blair. He first came to widespread notice in the 1980s as a regular contributor to the magazine Marxism Today. Later he was Industrial Editor and Tokyo Bureau Chief at the Financial Times.

Push off cliff

His most recent book, We-think, explores the new phenomenon of mass creativity exemplified by web sites such as YouTube, Wikipedia and MySpace

He likes: Newspapers, family time and surfing the net.

Be stuck on a chair lift with

Dan Gillmor is a noted American technology writer and columnist. He is director of the Knight Centre for Digital Media Entrepreneurship at Arizona State. He is also the author of a book, We the Media, published in August 2004, chronicling how the Internet is helping independent journalists combat the consolidation of traditional media. Before becoming a journalist, Gillmor played music for seven years. During the 1986-87 academic year he was a Knight-Wallace journalism fellow at the University of Michigan in Ann Arbor, where he studied history, political theory and economics

He likes: Sports and surfing the internet.

Stuart Hall (born 3 February 1932, Kingston, Jamaica, then a British colony) is a cultural theorist and sociologist who has lived and worked in the United Kingdom since 1951. Hall has become one of the main proponents of reception theory, and developed Hall's Theory of encoding and decoding. This approach to textual analysis focuses on the scope for negotiation and opposition on part of the audience. Go clubbing with

His works — such as studies showing the link between racial prejudice and media

One influential tradition in media research is referred to as 'uses and gratifications' (occasionally 'needs and gratifications'). This approach focuses on why people use particular media rather than on content They are split up into four different categories: Entertainment, Personal Identity, Social Integration, Information. He likes: Radio and newspapers. Jay Blumler

Introduce to my parents


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