HOME SELLING GUIDE
TABLE OF CONTENTS
Working with Us
3 factors to selling your home
4 point marketing strategy
Each office is independently owned and operated.
IT STARTS WITH YOU. Through listening, honesty, and hardwork weâ€™ve earned the title of #1 company for Customer Service and #1 Referral Network. Our focus is on your happiness. We want you to have a delightful home selling experience. The kind you tell your friends and family about for years to come. If you are thinking of selling a home within the next 6 months or are ready to sell now, rely on us. We will get you top value for your home,
WE PUT YOU FIRST 1
YOUR HOME SELL IS POWERED BY THE #1 BROKERAGE IN THE U.S.
PARTNER WITH THE BEST. GET THE BEST RESULTS.
#1 in REAL ESTATE UNITS SOLD, SALES VOLUME, AND AGENT COUNT
TOP FRANCHISES FOR
Veterans TRAINING MAGAZINE
TOP 10 HALL OF FAME INDUCTEE
#1 in customer Service
ONE OF THE worlds Best employers for Women.
#1 Happiest Places To Work
BEST EMPLOYERS FOR
A GLOBAL POWERHOUSE
Our agents have a presence in over
With 450+ agents and administrative
70 Chicago-land neighborhoods, in
associates, we prioritize efficiency
residential and in commercial real
and communication. We have eyes on
estate. This connection to our city
homes as soon as they hit the market,
and suburbs is why we are able to
giving you an advantage in your home
find homes everywhere.
Our Mission is to provide you with a happy home selling experience through unparalleled service.
We do this By: Listening Advising Communicating & Hard work
860 HOURS OF SERVICE
1,000+ HOME BUYERS
Giving back to our community is a
In 2020, we helped 1,000 families buy
large part of the KWONEchicago
a home that matched their budget
culture. This year alone our agents
and specific needs. Along the way,
donated more than 860 hours of
we developed relationships of mutual
active service to Chicago-land
respect and appreciation, leaving a
lasting positive impact on everyone.
3 THINGS THAT SELL A HOME.
#1 - the market Through applying industry knowledge and market data, we will identify the best time, price, and marketing strategy to sell your home. Real estate, much like wholesale goods, works off of supply and demand. The higher the demand, and assuming the condition of a home meets that demand, the higher a home can be priced.
#2 - the condition There are two aspects of a home’s condition, maintenance and updates. Today’s buyers are looking for a home that is in move-in ready condition, not a ‘fixer-upper’. As your trusted advisor, guidance will be provided on the most advantagous strategy in getting your home prepared to sell.
#3 - the price The goal is to price your home to attract a ready, willing, and able buyer. To arrive at a price, a Comparative Market Analysis (CMA) will be performed. This will compare the price, condition, and likeness of homes like yours in your area. Once pricing averages are understood, the current market analysis and the condition of your home is taken into account.
#1 THE MARKET how the market determines price There are three types of real estate markets; a Stagnant Market, Buyerâ€™s Market, and Sellerâ€™s Market. Your home can sell anytime as long as it is priced to move within that particular market.
Pricing is the most Important factor The right price is one that matches the current market and current condition of a home. Pricing too high turns away buyers. This leads to a home sitting on the market too long. The longer a home is stagnant, the more money lost and potential buyers begin to lose faith in the value of the home. As your real estate advocate, guidance will be provided on how to price your home to achieve maximum results.
#3 THE PRICE 8
#2 THE CONDITION preparing your home to sell A home will sell quicker for more money if it is in pristine condition. That means it has been maintained well and updated to reflect the design style of todayâ€™s buyer.
LOOKING FOR A PROFESSIONAL VENDOR? With access to professional & proven contractors, electricians, plumbers, painters, cleaners, and staging companies we
can direct you to the right
Here are ways you can
people to get a job done.
ready your home to sell:
light / brightness
clean & declutter
Neutralize walls & odors
Open blinds & curtains to
Scrub your home,
From paint colors and
promote an inviting and
remove clutter &
loud art, to pet odors,
neutralize your home.
Fix leaky faucets, dried
Give attention to the
Illinois law requires the
paint drippings, blown
exterior areas of your
disclosure of known or
light bulbs, dirty grout,
gutters, stairwells, etc.
we craft a marketing plan to match your unique home selling situation. Every client’s home selling situation is different. That’s why we don’t have a one size fits all marketing plan. Instead, we curate a marketing plan based on on 4-Point Marketing Strategy.
BOUTIQUE APPROACH 10
4 POINT MARKETING STRATEGY Digital
From showcasing professional
We network with past and current
photos of your home, to utilizing
clients and other real estate agents
various social media platforms, we
to identify potential buyers. When
have access to the best technology
necessary, we showcase your
in the industry. Get more eyes on
home to potential buyers and even
your home after we get your home
host Open Houses when permitted.
listed on more than 200 sites.
Weâ€™ve partnered with a local
By pricing your home competitively
expert marketing company, Radar
within the market, we can attract
DesignsÂŽ to produce eye catching,
a larger pool of buyers in a shorter
custom designs that showcase
amount of time. We will provide you
your home in style. From brochures
with honest and relevant data to
and flyers to For Sale signs and
empower you to price your home
postcards, we can create tangible
items that highlight the best of your home.
THE HOME SELLING PROCESS
COMMUNICATION THAT COUNTS GUIDING EACH STEP OF THE PROCESS.
EVALUATE YOUR NEEDS CLOSING PAPERWORK
DETERMINE TIME FRAME PREPARE YOUR HOME
FINAL WALK - THROUGH PRICE YOUR HOME CLEAR TO CLOSE PHOTOS
TITLE WORK & APPRAISAL
FOR SALE SIGN
INSPECTION, MORTGAGE, & ATTORNEY PROCESS
Begin Packing Book Movers
EVALUATE FEEDBACK AND MAKE ADJUSTMENTS AS NEEDED
If offer is rejected, go back one step. 13