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張 君瑋 /// Chun-Wei,Chang

2012-now Institute of Service Science National Tsing Hua University. 2010-2012 Industrial designer GIXIA DESIGN GROUP,Inc. 2006-2010 Department of Industrial Design 2006-2010, National Cheng Kung University 2003-2006 Hsinchu Frist Girl Senior High school


Work experience

Award

Jul,2010 - Apr,2012

2012 Reddot Award, concept design, Winner

GIXIA GROUP Inc.

2011 iF award, product design, Gold award

Industrial designer

2010 Yodex design compition, Silver award

Jul-Aug,2009

2010 XueXue award, Honorable Mention

The one Inc. (Taipei )

2010 Soulangh cultural Park, Selected award

Intern industrial design assistant Jun-Aug,2008 Six Flags USA

2009 Taipei Cultural and creative product design contest, Selected awards 2009 International design workshop, Brown Award

Cashier clerk

Exhibition 2010 Exhibition planning and design, IDA Taipei - Invited work 2010 Love Tomorrow Today Exhibition- Invited work 2010 International Young Designers’ Exhibition (Yodex)


Workshop 2012 Taiwan MOE Scholarship Program for Overseas Study in Art and Design 2009 Member of National Science Council Program - Future Concept Design 2009 Taiwan MOE Scholarship Program for Overseas Study in Art and Design 2009 Green Future workshop, China Industrial Designers Association 2008 International design workshop, Universal Ethic Design, Brown Award

Design student Association 2010 Head of exhibition design group, Graduate exhibition committee 2009 Head of innovatoin group, Student Association of Industrial Design Department 2009 Member of National Science Council Program - Future Concept Design 2007 ID summer camp Speaker


Contents

Works form 2009 2012


01 Fabric garden 01 Herbow - Graduation project 02 01 Gaming mouse design - Logitech 03 01 Gaming keyboard design - Logitech 04 01 Inspired cafe - MOE workshop 05 01 Whisper - MOE workshop 06 01 Glass container - Tawain glass 07 01 +-Water - IF concept design 08 01 Visual design 09 01 ���� Yodex Exhibition design of NCKU 10


Fabric Garden


Project Fabric garden

001︹Fabric garden

Client Taiwan Textile Research Institute.


Designed by Cheng Hung / Chun Wei Chang

002︹Fabric garden


Project Fabric garden

Client Taiwan Textile Research Institute.

Brainstorming/// “Fabric Garden” is a break-through concept of “soil-less cultivation” by TTRI. It can be used anywhere with both sides feasible for planting. It can be used on the wall, rooftop, balcony and also indoor; the possibilities are endless.

Rolling

Foldable

Unlimited extension

Bendable

Construction module

Watering module

Sewing

What can cloth material do?

Value added by tech

Food supplement

Flower? How about vegetables?

Floating module

high-quality agriculture

Food crisis

Landscaping

Business value National policy

Public green

UN Green roof program

Co-Value for human Global warming

Business apply Food crisis

003︱Fabric garden

Emergency assistance

ECO Conservation


Designed by Cheng Hung / Chun Wei Chang

Proposals for client/// After the brainstorming and many times idea proposals, GIXIA DESIGN TEAM came up with some creative ideas that not olny can shows the advantages of fabirc garden ,but also can create a better environment for society.

Emergency tent

Air-drop supplies package

ArtiďŹ cial habitat

Commercial Demonstration

Floating Landscape

004︹Fabric garden


Project Fabric garden

Client Taiwan Textile Research Institute.

Final design/// Thinking about production factor, modular system design seems to be the best and most efficency way to meet the ends of client’s needs. Design team generated 3 types of module unite.

Square

Triangle

Roll

005︹Fabric garden


Designed by Cheng Hung / Chun Wei Chang

Unit Fabric garden

Construction module

1/4 Circle construction module

Size-customized

Shape-deformation

006︹Fabric garden


Project Fabric garden

Client Taiwan Textile Research Institute.

Final design /// Fabric Garden is the first ever 3D hyperbolic surface textile. Composite fibres substitute soil, creating a green module for planting. It can be used to green the exterior of buildings, or become a small farm on a family balcony. The soft textile and modular frame can be adapted to either a flat or curved exterior of a building, easily creating a large area green wall. Modules are fitted with a water supply system which can be connected directly to the water channel modules for regular irrigation. Planting different plants in different areas, creates an artistic appearance, pioneering a new generation of green building materials.

007︹Fabric garden


Designed by Cheng Hung / Chun Wei Chang

Mock-up

Design details ///

Watering-timer switch 30 mins for one unit, With LED light, makes this product easier to control at night.

008︹Fabric garden


Herbow Graduation Project


Project Herbow

Grduation project

From living, planting, then to green the city landscape

Herbow

Window shelter project Graduation group project Co-designer : Howboo Hsu,Yu-Hui Chang

009︹Herbow window


Designed by Chun Wei Chang / Hao-Po,Hsu / Yu-Hui,Chang

Award

2012 Red dot Award, concept design, Winner 2010 Yodex design compition, Silver award 2010 XueXue award, Honorable Mention 2010 Soulangh cultural Park, Selected award

010︹Herbow window


Project Herbow

Grduation project

Origin This graduation project wasn’t given a subject or a brief, but the group was asked to bring question and then develop them. The original questions of our group was about “urban farming”, which related to argriculture and urban-living style that the group then need to combine together.

Value of Urban Farming

Experience and observation

With respect to the agriculture aspect, we started to plant green vegetables ourselves and observe the process and of how we city dwellers plant plants and what kind of problems emerge.Started from this point, we brainstormed and came up with more issues related, such as modularization, interaction with open space and people, playfulness, and furnishing combination.

011︱Herbow window


Designed by Chun Wei Chang / Hao-Po,Hsu / Yu-Hui,Chang

Idea devenlopment During the design processes, we generated miny kind of ideas which can be grouped in to 4 directions. 1.Furnishing / living decoration combination 2.Approach to sunshine and infrastructure 3.Space saving and modular design 4.Fun and interaction

Concept We were inspired by the common window shelter inTaiwan, and we created a lovely and inspiring scenario and used it as the concept to develop more detailed designs.

This design is a new combination of planting and window shelter. Below are advantages of it: 1. It is set up on a window. By using less space, it solves the space issue of modern living. 2. On sunny days, greens can absorb sunlight to cool down indoor temperature and also clean air. 3. On rainy days, greens absorb rain. While opened, such a green shelter helps for ventilation.

012︹Herbow window


Project Herbow

Grduation project

Detail design/prototype The different ways of using the shelter needed to be evaluated. Here, ergonomics and aesthetics were considered. We looked at people with different heifhts while testing the proportions of the prototype.

150cm Mechanical Design

Axis in middle side

Axis in end side

Double layer design

013︹Herbow window

160cm

170cm Form design


Designed by Chun Wei Chang / Hao-Po,Hsu / Yu-Hui,Chang

Scenario By "Herbow" solution, we hope people to get fresh greens, relax minds, and also green the urban area from their windows.

1

Normally Herbow is raised as a window shelter for plants growing on it.

4

User can start to fertilizing, organizing,and watering these greens.

2

3

There are two modes during operation. Automatically or manually, it makes the planting container partgo up and down.

When it goes down, the angle of the container is designed forusersto take care of plants more easily.

5

Of course, you can take the greens indoor when you want to enjoy the happiness of harvest or just appreciate it. The greens are planted on small cups attaching on the container, therefore they can be taken easily.

014︹Herbow window


Project Herbow

Grduation project

Eaves on the window frame would cover the gap to prevent rainwater from getting into room.

Raining

015︹Herbow window

Weephole on one side is designed for outlet of rainwater in the container..

Weephole on one other side allows water leave the container.

Watering


Designed by Chun Wei Chang / Hao-Po,Hsu / Yu-Hui,Chang

Exhibition 2010 Exhibition planning and design, IDA Taipei - Invited work 2010 Love Tomorrow Today Exhibition- Invited work 2010 International Young Designers’ Exhibition (Yodex)

016︱Herbow window


Gaming Mouse


Project Thundercracker gaming mouse

017︹Tundercracker

Client logitech electronics-Shanghai


Designed by Chun Wei Chang / Honda Yao

018︹Thundercracker


Project Thundercracker gaming mouse

Client logitech electronics-Shanghai

Background Thundercracker is one of the projects that I participated during my job at GIXIA design. The client Logitech electronics Shanhai asked for GIXIA design team to design one gaming mouse for china market. Here is thier requirement : Thundercarcker is for MMORPG gamers , a mid-range wireless gaming mouse with great wireless gaming experience, precise control of gameplay,exciting and approachable gaming ID.�

Target user segmentation /// 1. Die-hard gamers l Play for honour, play to win. 2. Hardcore gamers l Proactive and progressive; Eager to fulfill himself, likes team competition Desire for higher efficiency, excitement in gameplay Evangelist in gaming community 3. Advanced casual gamers l Play for fun.

Die-hard 10% 7.6m

Hardcore 45% 35m Advanced casual 45% 35m

Target user ///

Gaming Environment/// Gamer at home

Age 16 to 28 Gender 80% male 20% Female Gaming hour 2hr+ / day

[ Limited space ] [ Dim ] China users usually go to the internet cafés or stay at their own room to play games.

019︱Tundercracker


Designed by Chun Wei Chang / Honda Yao

Market Position /// Logitech gaming mouse product line

Thundercracker

Casual

G300

G400

2,500 DPI 4 DPI Settings Price: ¥199

36,00DPI 4 DPI settings 1,000hz/res rate Price: ¥279

Die hard

Thundercarker 2,500 DPI 9 programmable keys 2.4G wireless Price: ¥299

G500

G700

Gaming grade laser mouse Price: ¥399

12 programmable keys Ultimate wireless Corded gaming mouse Price: ¥799

Family-look elements & Image Map /// Simplification

Thunder cracker Curve

Logitech G-Style

Hardcord

Comlicated

020︱Thundercracker


Project Thundercracker gaming mouse

Client logitech electronics-Shanghai

Human Factors Research/// Thundercracker is a MMO gaming mouse with 9 fully programmable buttons. To gamers, every programmable button will be set into different gaming functions, and different usages. Before exterior design, designer started to do research of gamers’ usage pattern. Fortunately, there are plenty of human factors g-mouses can let we can follow and make adjustment. The user experience research is divided into two sections : 01. The feedback from the gaming bloggers 02. Interview & observation Bloggers describe how they use the product and why they like/dislike the ID design and texture .

Name Age Gender G-Hour

021︹Tundercracker

Alex Wang 25 Male 3hr+ / day


Designed by Chun Wei Chang / Honda Yao

Conclusion from observation and user experience research.

Long travel-distance

Twisted- wrist

Twisted-finger

Week strength

Conclusion: The piority of G-Key position should be:

Second

Third Page up Page down

#2 Second priority

#3 Third priority

Dpi+ Dpi -

Frist G Key G Key

#1 First priority

Strength of ďŹ ngers

022︹Thundercracker


Project Thundercracker gaming mouse

Client logitech electronics-Shanghai

Sketching /// We decided to combine some family looking elements so that the thundercracker will look like logitech family porduct. The key feature of design is belt-shape LED panel which highlight the led function also make the proportion looks better.Further, we try to use mirror polish / matte coating to enrich product with exquisiteness.

Chosen design

023︹Tundercracker


Designed by Chun Wei Chang / Honda Yao

Foam model making ///

User Blind Test /// We’ve hold human factor test 3 times to collect HF feedbacks by meeting and questionnaires. After fixing the model, we used reverse engineering to build 3D model.

The feedback of user blind test.

024︱Thundercracker


Project Thundercracker gaming mouse

Client logitech electronics-Shanghai

Color planning ///

Searching color element from the character of target user . [Life style product / texture collection ]

[Main type of MMO games ]

025︹Tundercracker

[ Science-ďŹ ction ]


Designed by Chun Wei Chang / Honda Yao

Texture selection ///

The gaming mouse need high slip capacity so that users can have perfect gaming experience. Design team select 4 types of textures , after test prototype , we all agree with type 5 - Sandblasting paint.

Rubber

Mold etching A

Mold etching B

Mold etching C

Sandblasting

Thundercracker final MSD proposal

Key plate Matte coating

Bottom case Mirror polish Top case Sandblasting

026︹Thundercracker


Gaming Keyboard


Project Phantom gaming keyboard

027︹Phantom keyboard

Client Logitech electronics


Designed by Chun Wei Chang

028︹Phantom keyboard


Project Phantom gaming keyboard

Client Logitech electronics

Value proposition /// For MMO RPG, FPS and advanced casual gamers, Phantom is an essential tool for smooth gaming experience, with ease of use, comfort, durability and stylish ID at an affordable price (RMB199).

Target User /// China market Age 16 to 25 Gender 60% male 40% Female Gaming hour 2hr+ / day

Student

Advanced casual gamers

Market Position /// Part of G-series, Premium than G100, Smaller and cheaper than G105

Phantom

Casual

G100 2,500 DPI 4 DPI Settings Price: ¥199

029︱Phantom keyboard

Phantom 6 G keys PS2 + USB adaptor No backlight ¥199

Die hard

G105

G110 / G510

6G keys Blue backlight Anti-ghosting N-Key Rollover Media keys price: ¥299

> ¥500 RMB


Designed by Chun Wei Chang

Image board /// Life style Besides playing games,the target users usually balance their work and play. Adventure Teamwork Curious Love to share Sport Trend

Element Research ///Product Target consumers like to try new stuff . They enjoy being the early adopters. Cool / Personal characteristics Sense of technology Stylish / Cool color Sporty style

Element Research ///Movie They like to watch the movie which contain science fiction style elements. Science fiction Future Military style Speed

Element Research ///Games

Racing

MMPRTS

RPG

Shooting

MMORTS RPG First Person Shooter Racing Dancing

030︹Phantom keyboard


Project Phantom gaming keyboard

Client Logitech electronics

Innovation G-keys position /// Our client request us to create an innovative position arrangement for G-keys. Therefore, we do user researchs to find out it’s position.

We’ve interviewed two light gamers to understand their demand in current gaming keyboard(G105).

I Observed how they use the G-Keys while they are playing games.

Normal Using ring finger & little finger to press G-Key

NewThe thumb can reach a wide range easily, where could be a potential spot.

031︱Phantom keyboard

Potential position of G-keys The pink finger prints are the keys used frequently while they are playing games.


Designed by Chun Wei Chang

Idea sketching ///

032︹Phantom keyboard


Project Phantom gaming keyboard

MSD ///

Client Logitech electronics

l Racing

Searching images from the image board and transformed them into MSD proposals.

l Target

l Ice

l Transformers

033︹Phantom keyboard


Designed by Chun Wei Chang

034︹Phantom keyboard


Service design


Project Inspiring cafe

Client MOE 2013

Let’s recycle uncook-ideas and share them! TOPIC

CREATE NEW CONFIGURATIONS IN DESIGN EDUCATION

In order to create a new learning experience / environment for design students, after analyzed their learning process. I would like to focus on the stage between brainstorming idea and making decision which idea they are going to work on.

035︱Inspired cafe


Designed by Chun Wei Chang

Concept //// Where are those unchosen ideas go to? Only 1~2 ideas could make it till the end - transform into product, most of them stuck in the very beginning, undeveloped stage.

Let’s recycle uncook-ideas and share it! If we share those ideas, it may inspire students from different background, and problems could have more opportunities to be solved. Facebook

Twitter NL student Japen student

Taiwan student

Weibo

USA student

China student

Need //// A platform for design students from different campus to exchange their ideas and share their opinions.

036︹Inspired Cafe


Project Inspiring cafe

Client MOE 2013

Platform A - On-line open resource Inspiring cafe is a platform that can gather uncook ideas through internet by all students, so that the platform could be seem as an open resource for students who need inspiring topics or ideas. Also, student could get more interaction and feedback form here.

//OPEN RESOURCE// A /// Sharing and searching ideas through Inspiring Cafe website.

Finding inspirations Exchanging opinions Solving problems

//Spread Automatically// B /// Spread ideas automatically via Inspiring Cafe @ College

More people participate with platform

037︱Inspired cafe

When student in campus got a randon coffee, it could encourage them to think.�If student are intresting with the undevenloped idea they got,�th


Designed by Chun Wei Chang

B - Spreading ideas automatically Inspiring cafe will widely spread ideas from internet to real world automatically.The ideas you post on the platform could be read by any student from different professions around the world while they bought one cafe from Inspiring Cafe @ College. /// In InspringCafe @ collage , ever coffeecup is printed with the hour’s top uncook ideas

Recognizing that reading a puzzle printed on your drinking’s lids, Now, you can find one idea printed on your coffee cup from every Inspiringcafe chain stores. The printing machine will link to the website database , transit one idea back randomly and print it on your cup.

hey could enter our platform and exchange opinion with others.

CupPrinter

038︱Inspired Cafe


Project Inspiring cafe

Client MOE 2013

Scenario 1

2

3

4 Printer

Create Value / 5 level of interaction

Level 1

Get inspiration

Level 2

Exchange opinion

Level 3

Learning information

Level 4

Teamwork

Level 5

Solving problem

How the system work

FEEDBACK

039︹Inspired cafe


Designed by Chun Wei Chang

03 Vote & Comment

01 Social network & Reputation

02 Submit idea

Comments

SCAN SCAN

Save idea

SCAN

Idea New windowbar

QR CODE

Ann Ann Wang,Hongkong

Comments SAVE to Idea Pocket Contact Questioner Meet Partner

01 QR code scan

02 Idea info/ Vote/commentContact

Meet partner

040︹Inspired Cafe


Project Inspiring cafe

Client MOE 2013

Wifi l Link to database Printer l Print ideas randomly

041︹Inspired cafe

Cup holder X Printing device


Designed by Chun Wei Chang

042︹Inspired Cafe


Project Whisper

043︹Whisper

Client MOE Workshop 2009


Designed by Chun Wei Chang

044︹Whisper


Project Whisper

Client MOE Workshop 2009

40% of elders live alone.

Statement I

People create Blog、Facebook、Skype、、、 All these social networks are for people to get accompany How about the elder people? A great number of elder people are not familiar with new technology such as computer, smart phone, or internet. They stay at home all day and feel lonely, no one can they share stories and feelings.

045︱Whisper


Designed by Chun Wei Chang

How to share their feelings and make them feel they are needed?

Idea I

Find a familiar connection with ealders, and hide technology into it without they knowing that.

Afraid of Technology

Elders have little connection with society since they don t know how to use technology

Familiar connection

Use familiar objects to reduce techonolgy fear

Radio system

The elders are used to listen radio

046︹Whisper


Project Whisper

Client MOE Workshop 2009

Create thier own radio channel. Whisper system - Just like how blogs work , let every elder people can have their own channel , record their own radio show is their way for creating blogs. Through this platformďźŒthey can share everything. and invite their friends,families...to hear their shows. To increase their interaction with others.

If they get more feedback from their friends. They ll get the sense of achievement which let them feel that they are needed.

047︹Whisper


Designed by Chun Wei Chang

Scenario 01

I wanna learn this song from grandma!

I love this song I wanna sing with her.

I forgot she is such a good singer.I’ll call her now.

Connection

New Topic

Same interest

Scenario 02

Increase Social Cohesion Today REDROOF theater have Free movie for elders.

Thanks for sharing! How about meeting there?

048︹Whisper


Project Whisper

Client MOE Workshop 2009

WIFI

Mode1. Screen/Switch on/o Mode2. funcitonal buttoms

Information I

049︹Whisper

This system will shift text messages into voice messages automatically, then it will send the voice messages to users.


Designed by Chun Wei Chang

Listening Radio

call-in

Record the show

Listen masseges

050︹Whisper


Glass container


Project Glass food container

051︹Glass container

Client Taiwan Glass


Designed by Chun Wei Chang

052︹Glass container


Project Glass food container

Client Taiwan Glass

Client /// Established in 1964, TG has been concentrating on the development in the glass industry and become the largest general glass company in the three regions of China across the Taiwan Strait.

Market targeting /// Regarding to the demand for glass container market in Asia. Our client decided to manufacture glass container by themselves. The target markets are focus on China 60%, Taiwan 20%,others 20%.

80% 20%

Competitor analysis/// Material

Plastic

glass

Brand

others

Glass Lock

Lock & Lock

力諾

亞美

TG

Nation

-

Korea

Korea

China

Taiwan

Taiwan

Price(NTD)

60

200

210

125

220

200

Heat -resistant( ℃)

-

140

170

170

170

190

Coefficient of expansion

-

α-86

α-40

α-39

α-34

α-33

Barriers to entry

low

mid

Patterns study ///

053︱Glass container

Heat -resistant glass

high


Designed by Chun Wei Chang Processes and Design requirement ///

Cool

Steam/ roast

Serve

Storage

Reheat

Place

Carrying

Customers' diet preference ///

Western style

Eastern style

Compotitive product collection /// Western style

USA / Euro brand

Eastern style

Simple / colorful / chubby style

Korea brand

Lock design/ light color / econimic

054︹Glass container


Project Glass food container

Client Taiwan Glass

Cube series / Square

Cube series / Rectangle

Cube series / Cylinder

650 ml 16cm * 16cm *7 cm

1200 ml 16cm * 28cm *9 cm

500 ml 16cm * 16cm *7 cm

055︹Glass container


Designed by Chun Wei Chang

Time Note Use nontoxic pan to note the time you preserve the food.

Material 01.Cap / P P 02.Airtight ring / Silicon 03.Contianer / Glass

056︹Glass container


Project Glass food container

Client Taiwan Glass

Window series / Square

Window series / Rectangle

Window series / Cylinder

650 ml 16cm * 16cm *7 cm

1200 ml 16cm * 28cm *9 cm

500 ml 16cm * 16cm *7 cm

057︹Glass container


Designed by Chun Wei Chang

Time Note Use nontoxic pan to note the time you preserve the food.

Material 01.Cap / P P with silicon 02.Airtight ring / Silicon 03.Contianer / Glass

058︹Glass container


Project Glass food container

Client Taiwan Glass

Cap series / Square

Cap series / Rectangle

Cap series / Cylinder

Double injection 650 ml 16cm * 16cm *7 cm

Double injection 1200 ml 16cm * 32cm *7 cm

Double injection 450 ml 14cm * 14cm *7 cm

059︹Glass container


Designed by Chun Wei Chang

Material 01.Cap / P P. double injection 02.Airtight ring / Silicon 03.Contianer / Glass

060︹Glass container


Project +-Water

061︹+ - Water

Client IF concept design


Designed by Chun Wei Chang / Hao-Po,Hsu / Yu-Hui,Chang

Too less water, too more water, both will kill lives. Keeping balance is the only way to keep the beauty alive.

062︹+ - Water


Project +-Water

Client IF concept design

Concept Watering is the most easiestial way plants need to be taken care of. But we always worry about how much, and at what time to keep them green. We imagined, that there is one kind of paint on vase that can be stimulated by different soil humilities, from showing a pattern of cracks to water flowing individually. This way, the vase will not just be a container but also a living painting piece. The need of the living plant is shown and people are able to take care of it immediately, and the vase also brings us more and joy and accomplishment with a dramatic visual feedback.

063︹+ - Water


Designed by Chun Wei Chang / Hao-Po,Hsu / Yu-Hui,Chang

Base layer-

showing water flows when soil moisture content<30 kpa

Outer layer-

showing cracks when soil moisture content>50 kpa

normal

need be watered

stop watering

064︹+ - Water


Visual design


Project Visaul design

Client GIXIA GROUP Inc.

I Company Introduction PPT design I Product design Introduction I Exhibition display design I

065︹Visual design


Designed by Chun Wei Chang

066︹Visual design


Project Visaul design

Client GIXIA GROUP Inc.

I Company Introduction PPT design I Product design Introduction I

067︹Visual design


Designed by Chun Wei Chang

I Company Introduction PPT design I Product design Introduction I

068︹Visual design


Exhibiton design


Project Exhibition design

Client Yodex design exhibion

Exhibition design of yodex 信仁愛育

071︱Exhibiton design


Designed by Chun Wei Chang / Nju Nju Wang / Pan Kuan-Ju

072︹Exhibition design


Project Exhibition design

Client Yodex design exhibion

Exhibition design of yodex Xin信 / Ren仁 / Ai愛 / 育Yu is the topic of our graduation exhibition. The visual design chose four color to represent its vivid sipirt. Therefore, my team use four color as the main element in the whole exhibition design.

073︱Exhibiton design


Designed by Chun Wei Chang / Nju Nju Wang / Pan Kuan-Ju

074︹Exhibition design


Project Exhibition design

075︹Exhibiton design

Client Yodex design exhibion


Designed by Chun Wei Chang / Nju Nju Wang / Pan Kuan-Ju

076︹Exhibition design


2012moe changchunwei  
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