Page 1

winter 2010

shopping guide this is how we party dress like – who is your type?

from catwalk to only ONLY blogger event


partY the onlY

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fashioned waY!

hIp drESS eur 29.95

with ONLY at a festive luxu-rious event arranged exclusively for them! And if these happy and stylish girls inspire you to open your own blog you will also get ONLY’s mini guide on how to start a successful blog! get inspired by the catwalk looks, find inspiration in how to style one item for four different occasions and not least LOTS of inspiration for your party look! Love,

wINTEr 2010

In this issue we happily introduce the team of talented ONLY bloggers, all carefully selected as ONLY’s favourite blogger in their country. Experience the two days they spent in Copenhagen

LACE ShOuLdEr pAd drESS eur 34.95

ONLY ShOppINgguIdE

don’t you just love the party season? It’s the season for special days with all the big preparations: picking out an outfit, getting a facial, styling the hair, calling a cab – all leading up to a special night of fun, flirting and fireworks! with this shopping guide in your hands you will be sure not to hit a what-to-wear crisis, plus you have great inspiration to read while your nailpolish is drying.


LALA ANKLE JEANS rEA1418 dArK eur 59.95

4

From catwalk to ONLY

6 10

dress like - who is your type?

wINTEr 2010

ONLY ShOppINgguIdE

Page 9

LONdON LACE drESS eur 39.95

hArd CASE pArTY CLuTCh eur 24.95

ONLY celebrating bloggers

14 guide to Blog

16

22 JAggEr 3/4 BLAZEr eur 39.95

12

The ONLY Bloggers

FuNKY TwEEd SKIrT eur 29.95

20

1 item - 4 looks

Top 10 winter buys

The ONLY design team party picks

Contents *3


armY militaire

The army and military look is still inevitable – a key item to this important look is the buttoned military-inspired jacket.

IrENA pu JACKET eur 69.95

pETEr V-NECK KNIT CArdIgAN eur 239.95

ONLY ShOppINgguIdE

AuTuMN FLOwEr SCArF eur 12.95

BAG FROM PIECES

MuSThAVE uLTIMATE EX STrETCh eur 29.95

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english heritage

SErgENT wOOL LONg JACKET eur 84.95 SAM pANTS eur 26.95

from catwalk

to onlY

Landed gentry is all over the winter fashion with lots of tweed and warm and brown shades. use the classical tweed jacket with your favourite jeans or go all in with a wide heritageinspired skirt.

wINTEr 2010

BENJI JACKET BOX eur 59.95


the little blaCk dress

ISA drESS eur 39.95 ChALL dENIIM ShIIrT eur 24.95

wINTEr 2010

ONLY ShOppINgguIdE

The Little Black dress is an inevitable classic for the winter parties. It is sexy and can be styles in numerous ways. use it with sky-high stilettos and lots of bracelets or a pair of short boots and rough socks for a more casual look.

urSuLA dENIM JACKET eur 69.95

dIANA KNITTET wAISTCOAT eur 19.95

gwEN JEANS rIN5938 eur 49.95

MESh pArTY CLuTh eur 24.95

denim

JANNI ChECK BELT ShIrT eur 26.95

denim’s an all time favorite! This winter you’ll find it on both shirts, jeans and waistcoats. don’t be afraid to use ‘em all together and add a chequered shirt for the right look.

LALA CLASSIC ChINO pANT eur 34.95

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dress like EVITA TIghT BLAZEr eur 39.95

kate moss

NECKLACE FROM PIECES

LACE 3/4 O-NECK TOp eur 16.95

hIp drESS eur 29.95

*6

hArd CASE pArTY CLuTh eur 24.95

LONdON LACE drESS eur 39.95

wINTEr 2010

ONLY ShOppINgguIdE

get inspiration for your winter party outfit from Kate Moss’ unique style! Curl your hair and give your eye a thick layer of eyeliner. put on a short dress and style it with black stockings or go bare-legged; finish the look with a raw blazer or a leather jacket to add an edge to the feminine look.


JANE JEANS ShIrT eur 49.95

METTE pArTY pANTS eur 29.95

wINTEr 2010

ONLY ShOppINgguIdE

ALMONd pu JACKET eur 54.95

LIVE LOVE TANK TOp eur 9.95

MALOT LONg VOLuME KNIT CArdIgAN eur 16.95

RING FROM PIECES

dress like

Mixing vintage with the newest trends, Chloe is famous for her quirky style. get her look by putting on red lipstick for a femme fatale look. put on a simple white shirt mixed with a raw element such as denim or leather. Complete with high heels and you are ready to party!

ChloË sevignY

FuNKY TwEEd SKIrT eur 29.95

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dress like

alexa Chung LACE EX ELASTIC SKIrT eur 21.95

ChIFFON prINT ShIrT BOX eur 21.95

SELMA wOOLEN JACKET eur 69.95

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8

hIghwAISTEd BuTTON SKIrT VIV5943 eur 34.95

BurN drApY KNIT CArdIgAN eur 24.95 MESh pArTY CLuTh eur 24.95

wINTEr 2010

ONLY ShOppINgguIdE

A designer bag is named after her, and that’s not without reason! her style is feminine and raw combined. use a pair of raw ankle boots with a simple dress and add a coarse cardi to break the look. put a clutch under your arms and you’re ready for the red carpet!


ONLY ShOppINgguIdE

wINTEr 2010

IMAgE / Ad / SOMEThINg gOOd

BLAZEr

3995 LACE TOp

1695


bloggers

These girls were picked out among a crowd of hopeful talented fashion bloggers, and selected as their country’s featured blogger at the ONLY Bloggers’ Event in Copenhagen. Never was fashion bloggers more cool than this:

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ONLY shoppingguide

Name Iris Country Netherlands Age 27 Blog Fashionzen.blogspot.com About Blogging “It is the best way to nurture your interests, and it doesn’t have to be about fashion – it could be about anything you are passionate about.”

winter 2010

the ONLY

Name Nathalie  Country Canada Age 30 Blog www.danslacabine.com About the ONLY blogger event “It has been amazing! I have learned so much about fashion, and I was surprised to learn how complicated it is to make a pair of jeans!”

Name Capucine Country France Age 19 Blog www.babillages.net best experience at the event “To meet new bloggers and to get to know ONLY better. And I found the perfect pair of jeans - SO flattening for my bum and cheaper than I expected.”

Name Sara  Country Sweden Age 20 Blog sarajohansson.nu Blog advice “My best advice when writing a blog is not to write about small everyday things like your breakfast, but to find your niche and only write about one or two subjects.”


winter 2010

Name Debbie  Country Belgium Age 20 Blog rendez-fou.blogspot.com fashion tip “Wear good underwear! it is the base of every outfit, you have to make a good starting point for your styling. If you don’t, there is little chance that your outfit will turn out well.” Name Jennie  Country Ireland Age 26 Blog www.whatwilliweartoday.ie Styling tip “If you want to make an outfit on trend – accessorize! Use jewels, belts and bags. Coco Chanel said always take one item off before leaving your home. I say always put an extra one on!”

Name Ida Country Denmark Age 21 Blog www.beinglorious.wordpress.com blog advice “If there is something you are really passionate about, it is the perfect way to become an expert on something. Through blogging you can develop your expertise and your passion, and the blog works as a kind of diary of your development in your particular field.”

ONLY shoppingguide

Name Maria  Country Finland Age 19 Blog www.indielovescake.blogspot.com Dreams for the future “That we can turn the global financial crisis into a promise for the future. Generally I see that people get more creative, work harder and make do with less.”

Name Sandra Country Germany Age 19 Blog www.denim-titbits.blogspot.com Said about ONLY “They have the perfect fit in jeans, develop the right trends, good quality and good prices. And they are soooo nerdy when it comes to denim. It is a passion for ONLY and I love them for that!”

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onlY

Celebrating bloggers

dinner party with dJ

Visiting ONLY shop to do massive shopping

having a yummy sushi lunch

Arriving at hotel Fox

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wINTEr 2010

ONLY ShOppINgguIdE

9 winning bloggers spent two days of luxury and inspiration in ONLY’s company at the designer hotel, hotel Fox in Copenhagen.


Getting professional make-up winter 2010

ONLY shoppingguide

Champagne and snacks

Photo shoot

Lovely cupcakes! Time to blog

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fashion blogger? ONLY loves fashion bloggers! with blogs fashion is finally in the hands of those it should be: the crowd, the fun and quirky girls with attitude and something to say. And in eye-height.

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wINTEr 2010

onlY’s guide to blogging

ONLY ShOppINgguIdE

wanna be a


Here’s ONLY’s 7 guidelines on how to make a successful blog

winter 2010

ONLY shoppingguide

Make it easy for yourself Create your blog so it’s easy to change the look and easy to use. Go for free providers like blogger.com, wordpress.com or blogspot.com. Show who you are Never be afraid to show your personality – that’s what blogging is all about. But draw a line to your privacy, you might not want to tell your address (to potential burglars) or show your undies… Find your niche There are a lot of blogs out there, and you might want to differentiate yours to stand out. Take what makes you special and create a universe: jeans addict, always flat broke, tall as the Eiffel tower? Use it!

Be friendly When people comment on your blog, answer them politely, even though you might disagree and they might have brains like raisins. The kind one always wins.

Be consistent Don’t write 100 blogposts in one day and then keep quiet for two months. Upload posts on a regular basis, best thrice a week or even once a day if you have the time.

Love it Blog because you can’t resist. Your blog is a playground; it should never become a heavy duty.

Engage Comment on other blogs and leave a link to your own blog. That will make your blog known and give you comments and readers. Positive snowball effect!

Have fun blogging! *15


4 looks

ямБrst date 1 ITEM - 4 LOOKS

BOw LS CArdIgAN eur 21.95

FuNKY TwEEd SKIrT eur 29.95

JAggEr 3/4 BLAZEr eur 39.95 SELMA wOOLEN JACKET eur 69.95 EARSTUDS FROM PIECES

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AuTuMN FLOwEr SCArF eur 12.95

wINTEr 2010

ONLY ShOppINgguIdE

1 item


1 ITEM - 4 LOOKS

sundaY brunch

wINTEr 2010

ONLY ShOppINgguIdE

BIrd KNIT SS CArdIgAN eur 39.95

keY item SELMA wOOLEN JACKET eur 69.95 JANNI ChECK BELT ShIrT eur 26.95

LALA ANKLE JEANS rEA1418 dArK eur 59.95

BAG FROM PIECES

BLANKET FROM HAY

*17


keY item JANE JEANS ShIrT eur 49.95 ChALL dENIM LS ShIrT cad 24.95

denim diva 1 ITEM - 4 LOOKS

*18

BIrgITTE BrAIdEd BAg eur 34.95

AMErICAN drEAM SS TOp eur 14.95

wINTEr 2010

gwEN JEANS rIN5938 eur 49.95

ONLY ShOppINgguIdE

SELMA wOOLEN JACKET eur 69.95


keY item

1 ITEM - 4 LOOKS

weekend in the city

LALA CLASSIC ChINO pANTS eur 34.95 wINTEr 2010

ONLY ShOppINgguIdE

SELMA wOOLEN JACKET eur 69.95

ISA drESS eur 39.95

hArd CASE pArTY CLuTCh eur 24.95

EVITA TIghT BLAZEr eur 39.95

*19


top 10

4

LALA ANKLE JEANOS rEA 1418 eur 59.95

TIA LS TruE dENIM O-NECK SwEAT eur 29.95

TESSA SS dENIM TruE TOp eur 12.95

IrENA pu JACKET eur 69.95

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2

BIrd KNIT SS CArdIgAN eur 39.95

SpINE 3/4 TOp eur 21.95

wINTEr 2010

ONLY ShOppINgguIdE

winter buys


wINTEr 2010

ONLY ShOppINgguIdE

7

SELMA wOOLEN JACKET eur 69.95

9

BOw LS CArdIgAN eur 21.95

STAr STOrM KNIT CArdIgAN eur 21.95

10 LALA ChINO pANTS eur 34.95

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the onlY design teams favourite

marie parsson, onlY designer

hIp drESS eur 29.95

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EARRINGS FROM PIECES

wINTEr 2010

I absolutely love the Hip Dress as it shows both arms and legs. It is also great because it is useful for both café outings dressed down with a short leather jacket and short boots, as well as for Christmas parties where I’ll style it with stilettos!

ONLY ShOppINgguIdE

partY outfit


katJa hundrup, Campaign stYlist

ISA drESS eur 39.95

wINTEr 2010

ONLY ShOppINgguIdE

I love the LBd (little black dress). It’s a classic and fit perfect to all the winter parties. The Isa Dress gives a curvy silhouette and has a nice texture. I wear it with my high Louboutin, a cool blazer and a oversized leopard clutch for a stylish look.

RING FROM PIECES

LACE ShOuLdEr pAd drESS eur 34.95

ACCESSORIES FROM PIECES

evelYne durhuus, onlY buYer

For this season’s Christmas parties I will dress up in a beautiful lace dress. I love the Lace Shoulder Pad Dress for its Shoulder pads and length. It is perfect for big parties as well as forrelaxed get-togethers dressed down with flats.

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m this list, then h will come true! .... .... .... .... .... ’s wis

If you buy a present fro .... .... .... .... ....

name of item

i need siZe

d happy shopping an happy holidays!

We are not responsible for misprints

wish list

ONLY WINTER CATALOGUE 2010  

Don’t you just love the party season? It’s the season for special days with all the big preparations: picking out an outfit, getting a facia...