TILT – Therapeutic Innovations in Light of Technology
Ne wInnovations
How to Creat Video Introdu Mark Goldenson When the American Psychological Association identified why more people do not get psychological care, one of the top reasons was the difficulty of finding a wellmatched provider. People seeking care frequently try talking with multiple providers before selecting one. This trial-and-error is time-consuming, expensive, and frustrating. The stigma of seeking care can also prevent people from asking friends and family for recommendations, making the selection process more inefficient. How can this be addressed? An emerging way for potential patients to learn about providers is a video introduction. A video introduction is a short recorded
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video that lets a provider convey his or her strengths, specialties, education, communication style, and other information and intangibles. Video lets providers show who they are instead of just tell and potential patients are increasingly seeking it.
Four Steps to Creating a Video Introduction
1
Write sixty seconds of content
First, outline what you believe clients should most know about you. Highlight your greatest strengths and what you believe most differentiates you. This
can include your education, credentials, specialties, personal skills, any proprietary assets or techniques, and contact information. Sixty seconds is a good length. It is long enough to give a good overview while short enough for easy watching.
2
Setup your video environment
Recording video is simpler than ever. All you need is a computer, Internet access, and webcam or camcorder. Find a professional backdrop - probably your office – and place a light source in front of you. Dress how you would in your daily practice and sit close