Business Woman December 2018

Page 11

Preparing for and Getting through Your Presentation By KIMBERLY BLAKER

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utterflies, sweaty palms, dry mouth — these are just some of the symptoms most public speakers experience. In fact, in Communication for Business and the Professions, Patricia Hayes Andrews and John E. Baird Jr. point out that, according to at least one study, “77 percent of all experienced speakers” have dealt with stage fright. Such figures may offer solace to those who are inexperienced and feel alone in their fears. But regardless of your lack of experience or the severity of your publicspeaking fear, you can pull off a successful presentation or speech.

Breaking the Rules Many of us were taught that speaking from a script is a no-no. In fact, to the horror of some, even a brief outline placed inconspicuously nearby is sometimes discouraged. Fortunately, adherence to such strict rules is often unnecessary and not beneficial. It’s true; there are occasions when impromptu, or “off-thecuff,” deliveries occur. Also, an extemporaneous speech, a wellprepared speech delivered from notes rather than written word for word, is often the best approach. Still, according to Andrews and Baird Jr., there are many occasions when business and professional speakers use a script. In many cases, complete manuscripts are even “required when the speaking occasion is an especially important one.” So if your anxiety stems from fears of forgetting important details, fumbling for words, or a sudden inability to present your thoughts in a clear, logical manner, put

those fears aside. For some, the only way to take a shot at giving a presentation or public speech is with the comfort of a well-prepared manuscript always within reach. Use the following advice to deliver your speech effectively and boost your confidence for future presentations. Preparation is the Key To deliver a speech confidently and effectively, preparation is essential. Begin by outlining your speech and then drafting it. Include an introduction that begins with an attention grabber, such as a quote, an anecdote, or a startling fact. Then briefly review the main points you’ll discuss.

The body of your speech should cover three to five main points, each of which should then be divided into three to five subpoints. This formula will help keep your speech focused, yet detailed enough to communicate your message. For your conclusion, briefly review your main points and thesis again, and then end with a remark that’ll stick in your audience’s mind. Next, put your speech on 4x6inch index cards, which are less conspicuous than sheets of paper. Small chunks of writing on each card will also assist in keeping your place. Type your speech in 14-point font and leave 2.5-inch margins on each side of the paper. Then cut and tape your manuscript

to the index cards. Don’t forget to number the cards to avoid a mix-up. If you’re all about technology, you’re in luck. There are even apps that create cue cards right there on your phone. And nowadays, everyone is used to seeing people holding their phone, so it won’t be an intrusion … unless, of course, it rings during your delivery. If you plan to use visual aids, such as handouts or a display, during your presentation, make a note beside your cue on your card at the appropriate point, and highlight it so you won’t forget. Avoid blending this notation into your speech text, or you might find yourself reading the note to your audience. Finally, rehearse, rehearse, and rehearse again. As you rehearse, glance at each sentence, then look up toward your invisible audience while you speak. One of the biggest problems with speaking from a script is the tendency not to look at the audience. This is detrimental to delivery, as the audience will quickly lose interest. By practicing in this manner, you’ll memorize your speech to some degree. But complete memorization is not recommended. Practicing this way will also make the act of looking up second nature. When rehearsing, pay close attention to your speaking pace. Speaking too slowly can put your audience to sleep, while speech that spills out too quickly will cause your words to slur together and ultimately prevent an audience from being able to process the information. Body language is also vital to your speech, as it assists in delivering your message, works as a visual

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December 2018

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Public Speaking –


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