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Graphic Design Can Improve Your Online Profitability

Good graphic design for any web site is backed by a deep understanding of your business goals and purpose of your web site. Then, and only then, will graphic design be most beneficial to your business and your users. Graphic design will elevate your web presence from a mere web page to a complete web experience that leaves the user with a confidence and trust in your business. In business terms a website is intended to display information to a particular audience with an intended emotional effect. Many times, for the web, graphic design will determine how information cues are conveyed to the user. For instance, if a company is new, a designer may wish to display their logo in a large and obvious manner so as to reinforce the burgeoning brand with more impact. More well known companies may utilize a smaller logo since their audience is already familiar with them. Graphic design for the web can also make use of color to not only reinforce the brand, but to also possibly set a 'brand theme' for the site, and invoke an additional emotional response such as youth, maturity, excitement etc. A designer may also want to acclimate the user to the colors of sections, categories, links etc. These are just a few of the ways color plays a part in the graphic design process for online marketing. The graphic strategy of a site will be intertwined with the informational hierarchy; important items will be featured with special graphic design elements intended to catch a user’s eye. So your most profitable product might utilize a larger font or type treatment, like bold or italicized text. More commonly of course, a designer will model the informational hierarchy by simply where they place information. The more important information may be displayed at the top left of the page with lesser items underneath and to the right. The least important in terms of site function will be stashed in the sidebar or footer along with links to your


legal terms, privacy policy etc. Graphic design for the web can greatly encourage the user to perform a task we want them to, like signing up for a newsletter or buying a product. A good designer will take careful steps to understand the intended audience of the site to determine the psychology of the user before deciding on a design. These design designs are crucial since they may affect sales and the bottom line of your business. Encouraging older, adult users to purchase an item, is different from getting teenagers to click on a buy button. Adults may require more information in a more organized fashion. Teenagers may be enticed with graphics displaying other teens wearing the items or with tweets indicating the items are desired and talked about by many other teens. Graphic design is an essential part of any business which seeks to build a brand, provide information, sell a product or simply entertain an audience. It is an integral part of any web site since so many actions depend on whether the design is well planned and executed. This insight into how graphic design can help improve your bottom line is brought to you by the team at Richard P Chapman Associates. Not all graphic designers are interested in, or even care about improving your bottom line. However we see our purpose as being to help you build a more profitable online business. We've been serving companies in London, UK and worldwide for over a decade. Why not contact us to see how we can help you.

Graphic Design Can Improve Your Online Profitability  

On websites, graphic design is for more than just aesthetics. It plays several roles in how efficient a site is to use, and also how profita...

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