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GREATER COLUMBUS CONVENTION CENTER

C O L U M B U S • O H IO

MY CENTS IS BUILT STRONG FROM THE GROUND UP.

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LANDSCAPER STRONG

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PERENNIALS TEACH MY THAT BLOOM CREWS AND WITHOUT FAIL GET CERTIFIED STRONG STRONG

SCIENTIFICALLY PROVEN STRONG

BUILDING CUSTOMER RELATIONS STRONG

WHEN YOU’RE THIS STRONG, IT SHOWS.

YOU TALK. WE LISTEN.

CENTS Marketplace & University is built strong from the ground up by you: the people who make it the largest convention of its kind in the Midwest. CENTS brings thousands of green industry professionals together each year to learn, to experience, and to grow. From the newest plant species to the most exciting business trends to the freshest ideas to ignite your customers’ interest—it’s all here, because we grew it that way, together. Deep roots, broad reach, lasting fruit, year after year.

Every year, we ask each person who comes to CENTS Marketplace & University what they really want from their convention. We hear that you value rigorous courses taught by engaging presenters, and this year our line-up is unprecedented. We hear you want dedicated time on the show floor to explore what is new, so we’ve created that space in your schedule. We hear that you want an experience to refresh and renew, and you can be sure that this year you will be educated to the fullest, entertained beyond expectation, and wowed at least once!

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BUSINESS OPERATIONS MANAGER STRONG

EQUIPMENT STRONG

GROWER STRONG

I NEED NEW NETWORKING IDEAS STRONG STRONG

ARBORIST STRONG

THREE DAYS TO MAKE IT REALLY COUNT. We’ve dedicated new resources and programs to keep your experience fresh, new and interesting. This is not your grandfather’s convention (though we’d love to have him). Inspiring imagery, captivating presentations and a convention floor filled with inspiration are only the beginning. Learning, networking and exploring will take on new meaning as you meet a professor with a unique point of view, or an old friend who still makes you laugh. Perhaps you’ll learn about a new trend, a new way of doing business or a new source for a favorite product. Maybe you’ll finally take that class on social media because you suspect you’re missing out. It’s your time—you decide what you need. It’s all here, so the toughest part is simply making a choice, from the ground up.

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CONVENTION AGENDA TUESDAY, JANUARY 6

WEDNESDAY, JANUARY 7

7:00 a.m. – 4:00 p.m. 7:00 a.m. – 5:00 p.m. 7:00 a.m. – 5:00 p.m. 7:30 a.m. – 4:00 p.m. 9:00 a.m. – 4:00 p.m.

CENTS Exhibitor Move-In Exhibitor Registration Open Attendee Registration Open John Deere Landscapes University p. 15 Diving Into Irrigation Installation: Intensive Hands-On Workshop p. 14 9:00 a.m. – 4:00 p.m. Built to Last: Dry-Laid Walls and Outcrops p. 14 8:00 a.m. – 4:00 p.m. Intensive Ecological Design Workshop: Position Your Practice to Meet Emerging Demand p. 14 5:00 p.m. – 9:00 p.m. Behind the Scenes Tour & Cocktails at Orchids! p. 14

Registration Open CENTS U Sessions p. 30 Ohio Certified Nursery Technician Garden Center Exams p. 27 9:00 a.m. – 5:00 p.m. CENTS EXHIBITS 9:00 a.m. – 4:00 p.m. Landscapers’ Challenge p. 10 11:30 a.m. – 1:00 p.m. ONLA Annual Business Meeting p. 28 12:30 p.m. – 5:00 p.m. CENTS U Sessions p. 30 5:00 p.m. – 6:00 p.m. CENTS Opening Night Party p. 8 6:00 p.m. – 6:30 p.m. ONLA Landscape Awards Ceremony p. 29

THURSDAY, JANUARY 8

FRIDAY, JANUARY 9

7:00 a.m. – 5:00 p.m. 8:00 a.m. – 9:00 a.m. 8:00 a.m. – 9:00 a.m.

7:00 a.m. – 5:00 p.m. 8:00 a.m. – 10:30 a.m. 9:00 a.m. – 12:00 p.m.

Registration Open 7:00 a.m. – 2:00 p.m. Registration Open KEYNOTE SESSION: Janine Driver p. 7 8:00 a.m. – 12:45 p.m. CENTS U Sessions p. 30 AmericanHort Wholesale Plant Sales 9:00 a.m. – 12:00 p.m. Ohio Certified Nursery Technician Professionals Meeting Landscape & Core Exams p. 27 9:00 a.m. – 12:00 p.m. Ohio Certified Nursery Technician 9:00 a.m. – 2:00 p.m. CENTS EXHIBITS Grower Exams p. 27 9:00 a.m. – 1:00 p.m. FFA Nursery/Landscape Career 9:00 a.m. – 5:00 p.m. CENTS EXHIBITS Development Event; Student Tours; CENTS U Sessions p. 30 9:30 a.m. – 11:45 a.m. FFA Student Luncheon 12:30 p.m. – 3:00 p.m. CENTS U Sessions p. 30 12:00 p.m. – 2:00 p.m. It’s 5 O’Clock Somewhere Party p. 10 1:00 a.m. – 4:00 p.m. PLANET Certification Exams1:00 p.m. – 3:30 p.m. ONLA Career Fair p. 29 Technician Exam 1:00 p.m. – 4:00 p.m. Irrigation Association Certification 7:00 p.m. – 11:00 p.m. ONLA Throwback Thursday Party 2:00 p.m. – 3:00 p.m. CENTS U Sessions p. 30 @ Brothers Bar & Grill p. 9

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CENTS 2015 CONTENTS

4 CENTS Convention Agenda 6 Experience Columbus 7 KEYNOTE SESSION: Janine Driver 8 Opening Night Party 9 Throwback Thursday Party 10 CENTS Experience 14 Pre-Convention Workshops 15 John Deere Landscapes University 16 CENTS Featured Speakers 17 CENTS University 2015- At-A-Glance 25 Climber’s Corner 26 Green Industry- Continuing Education Credits 27 Get OCNT Certified 28 Meetings & Testing 29 Careers at CENTS 30 CENTS UNIVERSITY SCHEDULE 30 Tuesday Schedule 31 Wednesday Schedule 40 Thursday Schedule 48 Friday Schedule 54 Hotels at CENTS 55 Registration W W W. C E N T S M A R K E T P L AC E . C O M

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A vibrant Columbus is right outside. Ohio’s capital city offers so much to explore —an exciting arts district, critically acclaimed food scene and top-ranked cultural attractions will vie for your attention. You’ll be captivated by High Street’s creative Short North, the Ohio Theater’s Broadway productions and The Arena District’s sports venues and eateries. The boutiques and breweries of historic German Village are a must-see, and the nationally recognized Center for Science and Industry is ideal for families.

GAY STREET

NORTH MARKET A NEW RIVERFRONT WITHOUT DAMS!

FRANKLIN PARK CONSERVATORY

www.ExperienceColumbus.com www.DowntownColumbus.com www.ArtsInOhio.com www.ColumbusArts.com 6 |

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KEYNOTE SPEAKER THURSDAY, JANUARY 8, 8:00-9:00 a.m.

Janine Driver

BODY LANGUAGE INSTITUTE

Why would companies like Coca-Cola, P&G, Pricewaterhouse Coopers and Lockheed Martin want to know anything about body language? Because understanding human behavior is smart business. As a law enforcement officer with the U.S. Department of Justice, Ms. Driver trained over 60,000 professionals within the ATF, CIA, FBI how to read body language

Body language and business—is there really a connection? According to New York Times bestselling author and founder of The Body Language Institute, Janine Driver, and her legions of Fortune 500 clients and fans, the answer is a resounding “Yes!” Ms. Driver is the Keynote Speaker of the 2015 CENTS Marketplace & University convention, and you don’t want to miss her fascinating look at what we can all learn without speaking a word.

and detect deception. Across the nation, Ms. Driver has educated and entertained viewers on TV shows like NBC’s TODAY Show, 20/20, CNN, Anderson Cooper and Dr. Oz. Now she’s coming to CENTS, where the green industry can learn more about her fascinating techniques for reading what customers and colleagues are really saying to you.

THE ADDRESS

THE POST KEYNOTE SESSION

THE BOOK SIGNING

CENTS is dedicated to bringing Keynote speakers whose perspective will dazzle audiences, and Ms. Driver epitomizes that elusive “x” factor that sets apart the most amazing of presenters. The Ohio Nursery & Landscape Association, host of CENTS Marketplace & University, is proud to be able to secure this level of talent for the Midwest’s largest green industry convention. We encourage you to come early and bring your friends to a presentation that promises to be as educational as it is memorable.

Janine Driver’s 2015 Keynote Presentation will take place Thursday, January 8, 2015, 8:00-9:00 a.m. followed by an interactive breakout session and book signing. As founder of the Body Language Institute program, Ms. Driver will give a snapshot of what she teaches executives, sales professionals, and others about how to use body language techniques to build executive presence, maximize selling skills, and deliver winning business presentations. Ms. Driver’s workshops are recognized for their power and intrigue, and this is your chance to find out why she’s considered to be the foremost authority in her field.

A typical book signing often has more in common with the drive-through at a fast food restaurant than it does meeting an author you admire. Not this time. Janine Driver takes her book signings in a different direction by making them uniquely personal and fun. Curious? Come early and grab your spot! We promise you won’t be disappointed. W W W. C E N T S M A R K E T P L AC E . C O M

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OPENING NIGHT

Work Hard Play Hard

Welcome Wednesday Begin a great conference on a great note! Enjoy tunes courtesy of a live DJ, where you can meet up with colleagues for a relaxed and fun party. It’s all part of the CENTS experience of working hard, playing hard and having a good time. At what other time will you be able to visit with prospects, customers and co-workers this way? It’s the first night of CENTS 2015 Marketplace & University, and we promise to roll out the green carpet just for you. Following the Welcome Reception, the 42nd ONLA Landscape Awards will be presented from 6:00 p.m.- 6:30 p.m. in the concourse. See page 29.

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#TBT Party

Work Hard Play Hard

Throwback Thursday

This is your night. Your people. Your time to relax and throw back, old school-style. Put on your college sweatshirt, or don a jersey for your favorite team and have some fun. Throw a few darts with people you like or want to get to know better, or throw back a cold one. If you dare, throw your hat in the ring and enter the President’s Challenge Pool Tournament. It’s your night— throw yourself a party, on your terms. No Fee to Attend! Thursday, January 8th 7-11 p.m. Brothers Bar & Grill 477 Park Street Columbus, Ohio 43215

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BE ENGAGED

EXPERIENCE CENTS! Behind the Scenes Tour & Cocktails at Orchids!

LANDSCAPERS’ CHALLENGE

IT’S 5 O’CLOCK SOMEWHERE!

Franklin Park Conservatory and Botanical Gardens

Wednesday, January 7th

Friday, January 9th

9 a.m.–4 p.m.

12–2 p.m.

The future of landscape design is now. Each year, this dynamic educational event enables aspiring student landscapers to showcase their creative visions for outdoor living. From water features to stone arrangements, nothing is out of bounds. So successful in showcasing young talent, this fun CENTS competition now serves as a recruiting tool for employers and will feature a record-breaking number of participating schools. Blueprints are provided in advance.

This is IT! Your experience at CENTS was amazing and now it’s time to mill about and chill out, Jimmy Buffet style. As he sings, “Latitudes and attitudes, where nothing stays the same,” you’ll be glad for time away and refreshed enough to return, inspired. Think cocktails and brew, old friends and new... just some time to relax. With CENTS’ lush imagery, landscape displays and fragrant flora and fauna you might just lose yourself for a minute or two – and that’s just fine with us.

Tuesday, January 6th 5–9 p.m. Join us for an exclusive, behind-thescenes tour of Orchids! at Franklin Park Conservatory and Botanical Gardens. Chase away winter’s chill with hundreds of colorful and delicate orchids to provide respite from winter’s gray skies. A gallery exhibition of botanical illustration interpreting years of global botanical discovery accompanies an array of orchid displays throughout the Conservatory. This special CENTS tour provides a look at the amazing process used to de-install and reinstall horticultural exhibitions in a week’s time. You’ll get a pre-show preview and back stage pass to enjoy cocktails, dessert and friends in the company of hundreds of colorful orchids and Franklin Park Conservatory and Botanical Gardens’s lush 9,200 square foot production greenhouse. Reservations are required and space is limited. Cost is $15 per person, which includes: bus transport, two cocktails and dessert. Reserve your space today at centsmarketplace.com.

Special Note: CENTS Marketplace & University is pleased to announce that all materials left by the Landscapers’ Challenge and convention exhibitors will be donated to Habitat for Humanity.


FLOOR IT! ! W E N Hands in the Dirt! Demo Stage Exhibitor demos and informational sessions will cover everything from container planters to 3D Design, from fireplace construction to outdoor kitchens. This interactive playground for grown-ups is intriguing and surprising. For those who want to go beyond textbooks and talks, this is your chance to see how it’s really done.

A great reason to be floored... You asked, we listened. CENTS 2015 is featuring new, dedicated floor time which means CENTS University classes will be offered outside of these FLOOR IT! time slots, so you can dive into the rest of the convention without missing a thing. climber’s corner sponsored by ahlum & arbor tree preseveration Ah, breathe in the air at Climber’s Corner and see for yourself why these CC sessions are so popular! Sessions branch out to include subjects like structural pruning, chainsaw use, aerial rescue, and others. See them all or cherry pick your favorites. When you change your vantage point, you might just change your view!

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BEST IN SH WEDNESDAY 9-5 - THURS Walker Supply Inc l Gold Hill Sales, Inc. l Arysta LifeScience America l Monrovia Nursery (Imperial Nurseries) l Bailey Nurseries, Inc. l Lake County Nursery l JCB of Ohio l Buckeye Power Sales Co., Inc. l Diesel Energy Systems LLC DBA Bandit of Ohio l K & M Nursery l Braun Horticulture, Inc. l Dykes & Son Nursery & Greenhouse l Meyer Design Inc. l Emmett Equipment Co. l Heather Farm Nursery, Inc. l Sturgill Tree Farms l Alpha Nurseries, Inc. l Countryside Nursery l Greenleaf Nursery Co. l Cherokee Manufacturing, LLC l Gutter Helmet Systems POC- Courtney Holland l Ohio Department of Agriculture/ Divison of Plant Health, Plant Pest Controal l USDA/ARS l U.S. Department of Labor, Wage and Hour l Pinnacle Property Maintenance l Spring Meadow Nursery, Inc. l Tidwell Nurseries, Inc. l Advanced Industry Supplies, LLC l Tree Tyme Nursery, Inc. l Unilock Ohio, Inc. l Botanico, Inc. l Boar Hog Diamond Tools LLC l Country Folks Grower l Hackett Sales Group/Lynx Associates l Hearth Products Controls Co. l Finn Corporation l Ohio CAT l Dimex LLC l A. M. Leonard, Inc. l Twixwood Nursery LLC l Hale & Hines Nursery l Bobcat Enterprises Inc. l Hulton Tool Co. LLC l CLC LABS l Simpson Nurseries l Oaks Concrete Products, Inc. l May Nursery l Aqua Bella Designs l Cedar Lane Farms Corp. l David's Nursery l Bert R. Hybels, Inc. l Ohio Stone, Inc. l Columbus Turf Nursery, Ltd. l Franklin Soil and Water Conservation District l Creative Sales, Inc. l Haviland Plastic Products Co. l Berry Marketing, Inc. l Stonecasters LLC l Walker Nursery Company l The Buren Insurance Group Inc. l Scott Aerator Company LLC l Riverbend Nurseries LLC l Everris l Split Rail Nursery l OHP, Inc. l Italpollina USA/Grotab l Reading Rock, Inc. l ProLine Division/Division of Heritage Oak Farm Inc. l John Deere Landscapes l Franklin Equipment l Valley Truck Centers l Century Equipment l Turner & Sons Nursery l John Holmlund Nursery l Robinson Nursery, Inc. l PRO Landscape by Drafix Software l ONLA Membership Booth l Weeks Roses l Sawyer Nursery, Inc. l Simple Pleasures Flowerbulbs & Perennials, Inc. l Cedarwood Nursery l Encore Landscape Lighting l Oliger Seed Co. l Hans Nelson & Sons Nursery, Inc. l Carroll Nurseries l Zanfel Laboratories, Inc. l The Cottage Gardens, Inc. l Certified Roses, Inc. l Ohio Utilities Protection Service l Select Stone Company l Bobbex, Inc. l Snyder Hardscapes l R & J Farms, Inc. l R. A. Dudley Nurseries, Inc. l Evergreen Seed Supply, LLC l Kurtz Bros., Inc. l Raco Industries, LLC l Carderock速 Stone/Tri-State Stone & Building Supply l CareWorks l Mulch Manufacturing, Inc. l Northland Farms, LLC l Blue Sterling Nursery LLC l Dendrological Sales l Art Form Nurseries l Klyn Nurseries, Inc. l Vermeer of Ohio l Natorp's Wholesale Nursery l Rainbow Treecare Scientific Advancements l Gardenscape l Hobby Nursery l Oly-Ola Edgings, Inc. l Orion Stone Wholesale l Smith Evergreen Nursery, Inc. l Redskin Transport Ltd. l ML Irrigation Systems, Inc l Michell's l Rubley's Nursery l Allen Lund Company l Eason Horticultural Resources, Inc. l Ernst Conservation Seeds, Inc. l Listerman & Associates, Inc. l Evergreen Nursery Co., Inc. l Walters Gardens, Inc. l Richey Nursery Co., LLC l C. M. Brown Nurseries, Inc. l Pleasant Cove Nursery, Inc. l The Seed Center l BFG Supply Co. l BASF Professional Turf & Ornamental Products l Arrowhead Ornamentals l Complete Aquatics, LLC l Boyd & Boyd Nursery l Ohio Landscape Association, Inc. l National Nursery Products, Inc. l Coast of Maine/Master Nursery Soil l Dutchman Tree Spade l JRM Chemical, Inc. l DPM, Inc. l Donna Shepard Company l Rush Truck Centers of Ohio l Medina Sod Farms, Inc. l Myers Lawn & Garden -- Dillen, ITML, Listo, ProCal l Odom Nursery Co. l M&M Plant Sales, Inc. l All About

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HOW SDAY 9-5 - FRIDAY 9-2

Groundcover, Inc. l Berger l Pond Supplies of Ohio, Inc. l Briggs Nursery l North Coast Perennials, Inc. l Arcola Creek Nursery l Gilson Gardens, Inc./Integra Hort l Home Nursery, Inc. l Grayhawk Greenhouse Supply, LLC l Studebaker Nurseries l Eden Stone Company l Best Block Company l Harrell's LLC l Floral Plant Growers l Prides Corner Farms, Inc. l Woody Warehouse Nursery, Inc. l Fisher Farms, LLC l George F. Ackerman Co. l The Olde Shoppe l Dry Shave Mountain Nursery l Ammon Wholesale Nursery, Inc. l Sester Farms, Inc. l Miller's Ground Cover l Eisler Nurseries, Inc. l 2Plant International l Carlton Plants, LLC l Brotzman's Nursery, Inc. l Permaloc Corporation l Nursery Growers of Lake County Ohio, Inc. l Surface Nursery, Inc. l Willoway Nurseries, Inc. l Lilyblooms Aquatic Gardens l Don Marjama Nursery Company l Power Distributors l Smith Bros., Inc. l TURFCO l Ameriscape, Inc. l Van Bloem Gardens l G & S Trees, Inc. l Robertson Truck Sales l JD Equipment l Phelps Ohio Nursery l Kenneth Myers & Sons Nursery l W. W. Manufacturing Co., Inc./King of Spades l Bryan Wagoner Tree Farm LLC l Freedom Tree Farms, LLC l Ball Horticultural Company l Alpha Nursery, Inc. l Nufarm Americas, Inc. l Forrest Keeling Nursery, Inc. l Millcreek Gardens LLC l J. Frank Schmidt & Son Co. l Dayton Bag & Burlap l Wengerlawn Nursery Co. l T. H. Blue, Inc. l Wolf Creek Company, Inc. l J. C. Bakker l Roventeur l D & B Plants l Star速 Roses and Plants / Conard-Pyle l Garden Sales Associates, Inc. l DeVroomen Garden Products l Riverfarm Nursery l Visual Impact Imaging / Earthscapes l Nursery Supplies, Inc. l Hoffman Nursery l Horticultural Marketing & Printing l Whitacre Greer l Scarff's Nursery, Inc. l B. A. Heskett, Inc. l Cash Flow Management, Inc. l Green Velvet Sod Farms, Ltd l Hidden Valley Nursery, LLC l Nexus Greenhouse Systems l POS Solutions LLC l North Branch Nursery, Inc. l Cline Church Nursery l SYNlawn l Liner Source, Inc. l Stover Manufacturing, LLC l Tennessee Valley Nursery, Inc. l W. S. Yoe Nurseries, Inc. l Techo-Bloc Corp. l Rusty Oak Nursery, Ltd. l Ayers Supply, Inc. l G & G Nursery, Inc. l Agrium Direct Solutions l Q & Z Nursery, Inc l GIE Media, Inc. l Kelco Industries l SATO America, Inc. l The Siebenthaler Co. l The Davey Nursery l Riceland Foods l Schmidt Bros. l Barr Evergreens of NC, LLC / Kline Nursery Sales l Cherry Springs Nursery l Bizon Nursery l Kankakee Nursery Co l M. D. Bolin & Associates l Oldcastle Lawn & Garden l Eastern Shore Nursery of Virginia l Irrigation Supply, Inc. l Buckeye Resources, Inc. l Ohio Mulch Supply, Inc. l Haston Farm Nursery l Green Ridge Tree Farm, Inc. l Vista IT Systems, Inc. l Herman Losely & Son, Inc. l United Label & Sales Co. l NYP Corp l LS Training System l Acorn Farms, Inc. l Jerry Eller & Associates l The Andersons Lawn Products l Murphy Tractor & Equipment Co. l Oak Brook Farms LLC l Briar Rose Nurseries l C & G Nursery, Inc. l Wilson's Country Creations, Inc. l Waldo & Associates, Inc. l Abrams Nursery l High Caliper Growing l MultiOne USA l Central Ohio Bag & Burlap, Inc. l Fairview Evergreen Nurseries, Inc. l Trupointe, Inc. l Davis Tree Farm & Nursery, Inc. l Kelly Wholesale Nurseries l Compost FacilityCity of Columbus l Decker's Nursery, Inc. l Beardslee Nursery, LLC l Iseli Nursery, Inc. l Granite Industries l Curv-Rite l Kuykendall Nursery l Tri State Foliage l Ridge Manor Nursery & Willowbend Nurseries, LLC l Hudler Tree Farm, LLC l Ariens / Gravely l Lamp Post Mercantile l Oberfields LLC l The Grounds Guys l Kuert Concrete, Inc. l Godwin's Nurseries & Trees l Earth Shades, LLC l Pinelands Nursery & Supply l CST Products, LLC l Smokey Holler Tree Farm, LLC l Outdoor Dreamscapes LLC l Belgard Hardscapes l Arnold Sales & Marketing, Inc. l Andrix & Herman Insurance l Exhibitors as of 9/30/14

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CENTS 2015 TUESDAY, JANUARY 6

CENTS PRE-CONVENTION WORKSHOPS 7:30 a.m. - 4:00 p.m.

John Deere Landscapes University- $25 Various Speakers See Page 15.

9:00 a.m. - 4:00 p.m.

Diving Into Irrigation Installation- Intensive Hands-On Workshop- $125 Scott Knowles, Wolf Creek Company This intensive day-long workshop will provide classroom discussion combined with hands-on exercises so participants gain live experience on the process, steps and basic skills needed to complete the successful installation of a landscape irrigation system. Participants will get to see and learn from real-time demonstrations of: solvent welding PVC pipe and fittings, the process for making proper threaded connections, joining poly pipe, building valve manifolds, attaching sprinklers, making good wire connections, wiring controllers, and basic controller programming. We’ll stop just short of digging, so you’ll gain an understanding of the full range of installation skills, tips and best practice techniques from onsite preparation to the end goal of flowing water.  

9:00 a.m. - 4:00 p.m.

Built to Last: Dry-Laid Walls and Outcrops- $225 John DeVore, DeVore’s Land & Water Gardens This hands-on training teaches participants the basics of wall construction, the physics of dry-laid stone and how-to use the tools of the stone-work trade. Come prepared to work with stone to construct serpentine and straight walls and features such as outcrops, arches and corners. Participants at all levels are welcome and will gain firsthand experience utilizing the equipment, techniques and best practices necessary to construct distinctive stone walls and features. Learn how to apply your creativity and allow the landscape to guide and inspire your designs and approach.

8:00 a.m. - 4:00 p.m. Intensive Ecological Design Workshop: Position Your Practice to Meet Emerging Demand- $150 Peter MacDonagh, Kestrel Design Group, LLC. This dynamic workshop is for experienced landscape designers & architects and design/build contractors who want to expand their knowledge and skills incorporating Low Impact Development (LID) into their design process to produce ecologically sound landscapes and gardens. LID is an approach to land development (or redevelopment) that works with nature to manage stormwater

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as close to its source as possible. LID employs principles such as preserving and recreating natural landscape features, minimizing effective imperviousness to create functional and appealing site drainage that treat stormwater as a resource rather than a waste product. By implementing LID principles and practices, water can be managed in a way that reduces the impact of built areas and promotes the natural movement of water within an ecosystem or watershed. For years, large-scale projects and commercial clients have demanded that we incorporated LID features into their designs; but only recently has this demand migrated into the residential sector. Is your practice ready to confidently serve this emerging market? We have the perfect solution; ONLA and Ohio Chapter – APLD in collaboration with Peter MacDonagh (international LID expert) have designed an intensive workshop that will get you ahead of the curve. Come get the knowledge, skills and resources you’ll need to successfully integrate LID into your design process using industry best practices and learn how to incorporate LID into your sales process to capitalize on these emerging opportunities. Participants should bring drawing tools (scale, markers, pencil, etc.) and will learn the following from the workshop: •

Top 4 LID types and uses via practical applications in built projects and case study reviews

How-to design, size, place and scale the top 4 types of LID’s to create a stormwater treatment train

Hands-on, proven “how to” instruction, LID do’s & don’ts and recommended plant selections

Value-added sales strategies that will help you sell LID to new and existing clients

Take home your own LID design layout created from the base plan distributed in the program

Take home notes from the class design reviews based on the mechanics of the four LID practices

5:00 p.m. - 9:00 p.m.

Behind the Scenes Tour & Cocktails at Orchids!- $15 Where: Franklin Park Conservatory and Botanical Gardens Join the ONLA team for an exclusive behind the scenes tour of Orchids! at Franklin Park Conservatory and Botanical Gardens. This is a unique opportunity to witness the amazing process the team uses to deinstall and reinstall horticultural exhibitions in a week’s time. Attendees get a pre-show preview and back stage pass to enjoy cocktails, dessert and friends in the company of hundreds of colorful and delicate orchids and the lush 9,200 square foot production greenhouse. Space is Limited. Reservations are required. Cost is $15 per person which includes: bus transport, two cocktails and dessert. Reserve your space today at centsmarketplace.com.


2015 Columbus John Deere Landscapes University

When: January 6th, 2015 Time: 7:30 a.m. - 4:00 p.m.

John Deere Landscapes invites you to join us for the 2015 Columbus John Deere Landscapes University. You will be attending educational seminars and a vendor trade show where you will have the opportunity to grow, learn, and network! For questions call 614-863-4013 Deadline to register is December 30, 2014

Time

Where: Greater Columbus Convention Center, 400 North High Street, Columbus, OH 43215 Cost: $25 per person or 2,300 Partner Program points per person; Each paid seminar attendee will receive a voucher in the amount of $25.00 good towards their next purchase of $100 or more at participating John Deere Landscapes locations. Includes lunch and trade show. Transportation, hotel and other activities will be at your own expense.

Room 1

Room 2

Room 3

Room 4

Room 5

Exam

Irrigation Track

CEU Track 1

Lighting & Electrical Track

CEU Track 2

Other Track

Exam Session

7:30 a.m. - 8:30 a.m.

Registration

9:00 a.m. - 10:00 a.m.

Win With Service Part I Jeff Mgebroff, Hunter Industries

Post-Emergent Ornamental Control Dow

Fixtures the Next Generation Drew Tedford, FX Luminaire

Turfgrass Disease Control, Management Options for 2014 & Turfgrass Fungicide Update Joseph W. Rimelspach, The Ohio State University

Partnering With Belgard Belgard

10:00 a.m. - 11:00 a.m.

Win With Service Part II Jeff Mgebroff, Hunter Industries

Assessing Soil Nutrients to Maximize Turf Performance & Minimize Environmental Impacts & Costs - Using 4R Principles of Nutrient Management Dr. Chuck Darrah, CLC LABS

Transformer Offering Joel Hynes, Kichler

PH Water Testing Jay Young, FMC

Landscaping Trends Mike Rizzo, Techno-Bloc

11:00 a.m. - 1:00 p.m.

TRADE SHOW & LUNCH

1:00 p.m. - 2:00 p.m.

Service Questions Chris Dimmick, Rain Bird

Benefits of Tree Care Application Plant Health Care

New Technology Additions Dan Tome, Vista Professional Outdoor Lighting

Spreader Calibration Tom Horn, John Deere Landscapes

Alliance

2:00 p.m. - 3:00 p.m.

Selection & Service Irrigation Pumps Ben Painter, F&W

Pesticide Safety & Proper Application Jay Young, FMC

Drainage Sales & Installation NDS

Field Support Turface

How To Use A Wire Tracer Armada

3:00 p.m. - 4:00 p.m.

Two Wire Troubleshooting Damian Zawacki, John Deere Landscapes

Ice Melt Applications Bill Robb, Kissner

LED vs. Incandescent Lighting Troubleshooting Mike Grzywacz, Halco

Pond Management: Control of Submerged & Emergent Weeds Rich DeJonghe, Applied Biochemists

It’s an Upsell Scott Akey, Pro Products

Exam Begins at 8:30a.m. and ends at 12:00p.m. Please arrive by 8:00 a.m. Seating is limited for this exam. Those wishing to take the Pesticide Applicator Exam will need to register with the State of Ohio by calling 1-800-282-1955 ext. 31. or by signing up on the website. The website for the State of Ohio is http://www.agri. ohio.gov/apps/ odaprs/pestfert-prsols.aspx?ols=rg. Please bring a pen, pencil, photo ID and, if renewing your credential, your renewal application (mailed to you in October 2014) and your certification card.

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2015 FEATURED SPEAKERS CENTS University 2015 will have speakers and green industry experts from around the world! See the course descriptions starting on page 30 for full details! Ian Baldwin is an internationally renowned consultant, specializing in improving profitability, strategic planning, training and financial analysis. Retail garden center and hardware industry clients have learned to make more money with less stress from Ian’s strategies for 34 years. At CENTS, Ian will reveal how retailers can generate higher margins and increase the average sale via one-stop shopping experiences to help customers succeed and return time after time. Ian holds a Master’s in Business Management and a Bachelor’s in Horticulture and has served as Professor of Business Management in the U.K. Jody Shilan is a PLANET Trailblazer, Green Industry “Rock Star,” landscape contractor, columnist and editor, educator, speaker, Executive Director - New Jersey Landscape Contractors Association, creator of FromDesign2Build.com and radio host of Landscape Live. He’s an out-of-the-box thinker, who sees solutions rather than problems and is gifted at making people laugh. At CENTS he’ll reveal the 5 D’s of successful design/build sales, release you from site analysis paralysis and share his tricks for designing faster. Jody’s industry education includes a Bachelor’s and Master’s in Landscape Architecture. James Urban is renowned for his knowledge of urban arboriculture and soils, specification, preservation and installation of trees, specialized planting soils, urban landscape plantings, and rain water management. At CENTS, James will dig into the interrelationship of trees, soils and specifications to make the case for a shift in the properties, paradigms and processes to generate thriving trees. James is an ISA, FASLA, who has received the ASLA Medal of Excellence and the ISA Award of Achievement for his substantive contributions to the professions of Landscape Architecture and Arboriculture. Tony LoBello is Design Director for Mariani Landscape, where he leads a team of professionals who sell, design, plan, install and maintain exquisite, award-winning residential, commercial and municipal landscape projects across Greater Chicago. At CENTS, Tony will outline the Mariani philosophy and best practices they use to achieve A+ client and associate satisfaction scores and he’ll review emerging trends in the green industry. Tony has a Bachelor’s in Landscape Architecture, an Associate’s in Horticulture and has instructed for Morton Arboretum, Chicago Botanic Garden, College of DuPage and the ILCA Institute.

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Peter MacDonagh is an international leader in ecological restoration, urban forestry, stormwater control and green roof technology. As Director of Design + Science, Kestrel Design Group, Peter speaks globally and has an RLA in 7 states and 1 Canadian Province. On behalf of Ohio APLD, ONLA invited Peter to teach an Ecological Design Workshop (January 6th). At CENTS, he’ll demonstrate how diversity impacts pest/disease outbreaks and water quality and he’ll share innovations and case-studies of stormwater calculators and incentives. Peter has a degree in Amenity Horticulture; a Bachelor’s in Landscape Architecture and is an FASLA, PLA, LEED AP, and RHS. Tim Schmalenberger is Senior Managing Principal of the design firm MKSK (formerly MSI), a landscapearchitect-led, multi-disciplinary firm with four offices and 70+ professional staff. Tim’s 950 public realm projects, 112 awards and leadership in Ohio’s CLARB and Board of Landscape Architects express his passion for the process of bringing design ideas to build reality. At CENTS, he will share “War and Wow Stories” and explore what makes them different. Tim holds a Bachelor’s in Landscape Architecture, received Business First’s 40 under 40 Award and is a Fellow ASLA. Kirk Gibson is an accomplished trainer, coach and entrepreneur whose roles include: Sales Skills Manager for Bobcat and Doosan and Owner of Gibson Consulting Group, where he coaches individual, executive and athletic performance. Does your team happily engage customers? They may benefit from Kirk’s training on TRUST Selling which delivers consistent results and builds productive, long-term relationships. At CENTS, Kirk will provide owners, managers and crew leaders the mindset and skills they need to successfully navigate today’s complicated market. Kirk has a Bachelor’s degree, multiple certifications and 20 years’ experience training professionals in diverse industries. Jeffrey Scott is an expert in growth and profit maximization in the lawn & landscape industry. He grew his company into a successful $10 million enterprise, and he’s now devoted to helping others achieve profound success. Jeffrey facilitates the Leader’s Edge peer group for landscape business owners; whose members achieved a 27% profit increase in their first year. At CENTS, he’ll provide education essential to attract and retain employees and extract best practices from business case studies to provide models for success. Jeffrey has a BS in Chemical Engineering and an MBA in International Business and is a sought after professional speaker, author and writer.


CENTS 2015 TUESDAY, JANUARY 6 AT A GLANCE

Landscape

Grower

Garden Retail

Arboriculture

TUESDAY

Plant Knowledge

Pests & Diseases

Time

Session

Speaker

7:30 a.m. - 4:00 p.m.

**John Deere Landscapes University

Various Speakers (See page 15)

9:00 a.m. - 4:00 p.m.

**Diving Into Landscape Irrigation Installation- Intensive Hands-On Workshop

Scott Knowles

9:00 a.m. - 4:00 p.m.

**Built to Last: Dry Laid Walls & Outcrops

John DeVore

8:00 a.m. - 4:00 p.m.

**Intensive Ecological Design Workshop: Position Your Practice to Meet Emerging Demand

Peter MacDonagh

5:00 p.m. - 9:00 p.m.

**Behind the Scenes Tour & Cocktails at Orchids! (Franklin Park Conservatory and Botanical Gardens)

Karin Noeker

Business Operation

Young Leaders

See page 30-52 for session descriptions and complete details ** There is an additional fee associated with this activity. Please see page 14 for fee information.

MY CENTS IS RETAIL STRONG!

“

The CENTS University sessions help me keep current on new plant ideas, and how to help my customers get the best results. I attend many different sessions in order to get a full range of knowledge about the industry, and stir up discussions about issues that we all face. Jodi Dawson

Oakland Nurseries

“

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CENTS 2015

WEDNESDAY, JANUARY 7 AT A GL ANCE

WEDNESDAY Time

Session

Speaker

8:00 a.m. - 9:30 a.m.

Expanding the Plant Palette and Vision of Landscape Designers and Architects

Tim Schmalenberger

8:00 a.m. - 10:00 a.m.

Cost-Based Estimating for Projects & Maintenance

Marcus VandeVliet

8:00 a.m. - 12:00 p.m.

5D’s: The Keys to Successful Design Build Sales

Jody Shilan

8:00 a.m. - 9:00 a.m.

OSHA Standards Review: Top Concerns for Landscape, Horticultural and Tree Service Companies

Owen Wagner

8:00 a.m. - 9:00 a.m.

Pesticide Safety, Calibration Basics and Proper Application

Jay Young

8:00 a.m. - 9:00 a.m.

Using Ornamental Grasses in Designs that Thrive

Scott Epps

8:00 a.m. - 9:00 a.m.

Landscape Lighting: Marketing & Installation Guidelines

Drew Tedford

8:00 a.m. - 9:00 a.m.

How to Be Competitive and Make a Profit: What a Concept!

Ian Baldwin

8:00 a.m. - 9:00 a.m.

Landscape or Hardscape Design: Easy to Use 3D Tools to Wow & Upsell Customers

Tim Edick

8:00 a.m. - 9:00 a.m.

Installation Techniques for Small & Large Segmental Retaining Walls

Gene Gregory

8:00 a.m. - 9:00 a.m.

What is Killing the Lawns?

Dave Shetlar

9:30 a.m. - 11:30 a.m.

Manage, Motivate & Prepare Your Build/Install Team to Generate Winning Projects

Jerry Gaeta

9:30 a.m. - 11:00 a.m.

The Future of the Green Industry

Tony LoBello

9:30 a.m. - 10:30 a.m.

Pond, Fountain or Pond-Free: What’s the Water Feature Your Customer Really Wants?

Ben Hoffman

9:30 a.m. - 10:30 a.m.

New & Underused Perennials

Stephanie Cohen

9:30 a.m. - 10:30 a.m.

Climbing the Walls: Discover the Value of Vines

Bill Hendricks

9:30 a.m. - 10:30 a.m.

Tree Law & Liability Part 1: Basic and Advanced Concepts

Victor Merullo

9:30 a.m. - 10:30 a.m.

The State of Science & Practice: Using Urban Trees for Stormwater Control

Peter MacDonagh

9:30 a.m. - 10:30 a.m.

Costing and Financial Management: Identify Issues and Optimize Profit

John Stenger

9:30 a.m. - 10:30 a.m.

How Plant Pest Laws Affect the Nursery & Landscape Industries

Dan Kenny

9:30 a.m. - 10:30 a.m.

Pruning: Overgrown Shrubs & Keeping Trees Small

Janet Macunovich

9:30 a.m. - 10:30 a.m.

Tree Climbing Equipment, Systems & Industry Standards

Rick Denbeau

See page 30-52 for session descriptions and complete details

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CENTS 2015

WEDNESDAY, JANUARY 7 AT A GLANCE

WEDNESDAY Time

Session

Speaker

12:30 p.m. - 1:30 p.m.

Basic Chainsaw Maintenance & Operations

Rick Denbeau

1:30 p.m. - 3:00 p.m.

Mariani Method: Satisfied Clients and Associates

Tony LoBello

1:30 p.m. - 3:00 p.m.

**Tree Law Part 2: Contract Forms for Arborists, Landscape and Tree Professionals

Victor Merullo

1:30 p.m. - 2:30 p.m.

Managing Insects & Mites in Nurseries: Modes of Action & Application Techniques

Dave Shetlar

1:30 p.m. - 2:30 p.m.

Low, Mid & High Tunnels: Options to Expand Production & Product Mix

Matt Kleinhenz

1:30 p.m. - 2:30 p.m.

Ornamental & Native Grasses for Today’s Garden

Scott Epps

1:30 p.m. - 2:30 p.m.

Advanced Landscape Lighting Design for Architects & Designers

Drew Tedford

1:30 p.m. - 2:30 p.m.

How is Tree Species Diversity & Water Quality Related?

Peter MacDonagh

See page 30-52 for session descriptions and complete details ** There is an additional fee associated with this activity. Please see page 34 for fee information.

MY CENTS IS GROWER STRONG!

CENTS is the green industry trade show I can’t afford to miss. Why? It means networking opportunities with other industry pros, seeing all the new and exciting trends for the upcoming year, and of course getting an amazing education! I can dive in to all the hot topics in horticulture at CENTS University. Emily Showalter

Willoway Nurseries, Inc. W W W. C E N T S M A R K E T P L AC E . C O M

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CENTS 2015

WEDNESDAY, JANUARY 7 AT A GLANCE

WEDNESDAY Time

Session

Speaker

1:30 p.m. - 2:30 p.m.

Tree Trend: Growing Market-Oriented Trees and Maximizing Sales

Nick Overall

1:30 p.m. - 2:30 p.m.

Managing Personalities and Processes, Not the People

Richard Arlington

1:30 p.m. - 2:30 p.m.

How I Built a Strong Career and a Profitable Nursery

Chris Uhland

2:45 p.m. - 4:45 p.m.

Retail Should Be More than Pretty: How One-Stop Shopping Can Increase the Average Sale and Help Customers Succeed

Ian Baldwin

2:45 p.m. - 4:15 p.m.

North vs South- What Difference Does It Make?

Bill Hendricks, Steve Foltz

2:45 p.m. - 4:45 p.m.

Setting Goals to Achieve Your Businesss Jerry Gaeta Plan

2:45 p.m. - 3:45 p.m.

Small Fruits for Edible, Ornamental Landscapes

Michele Stanton

2:45 p.m. - 3:45 p.m.

Manganese Deficiency: Diagnose and Treatments for Lawns and Shrubs

Chuck Darrah

2:45 p.m. - 3:45 p.m.

Improving Your Cash Flow

Marcus VandeVliet

2:45 p.m. - 3:45 p.m.

Does Your Insurance Cover the Work You do? Are You Certain?

Rick Bersnak

2:45 p.m. - 3:45 p.m.

Managing Pests that Follow Plants from the Greenhouse Into the Landscape

William Barnhill

2:45 p.m. - 3:45 p.m.

Basic Tree Felling

Rick Denbeau

4:00 p.m. - 5:00 p.m.

Shrubganza

Stephanie Cohen

4:00 p.m. - 5:00 p.m.

Tricks and Tools of an Artist in Landscape Design

Reuben Huffman

4:00 p.m. - 5:00 p.m.

Simple, Successful Garden Design

Janet Macunovich

4:00 p.m. - 5:00 p.m.

Integrated Pest Management in the Design Garden

Pat Seibel

4:00 p.m. - 5:00 p.m.

A Beginner’s Guide to Social Media & Brand Recognition

Jan Bills

4:00 p.m. - 5:00 p.m.

Using Houzz, Pinterest and Social Media: Drawing in the Consumer

Houzz Speaker

4:00 p.m. - 5:00 p.m.

Seizing Opportunity from Crisis: Columbus and the Emerald Ash Borer

Joe Sulak

See page 30-52 for session descriptions and complete details

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CENTS 2015 THURSDAY, JANUARY 8 AT A GLANCE

THURSDAY Time

Session

Speaker

KEYNOTE SESSION 8:00 a.m. - 9:00 a.m.

You Say More Than You Think: How to Make Every Moment with Clients More Profitable!

Janine Driver

9:30 a.m. - 12:30 p.m.

Fundamentals of Leadership & Coaching

Kirk Gibson

9:30 a.m. - 11:30 a.m.

Create a Destination Company: How to Find, Attract & Retain Great Employees

Jeffrey Scott

9:30 a.m. - 12:30 p.m.

Irrigation Service Technicians: Training Intensive & Test Preparation – Part 1

John Newlin

9:30 a.m. - 10:30 a.m.

You Can’t Lie to Me: Communication Strategies that Increase Confidence, Customer Satisfaction & the Bottom Line!

Janine Driver

9:30 a.m. - 10:30 a.m.

Snow & Ice: Equipment Selection and Maintenance for Best Financial & Customer Performance

Richard Arlington

9:30 a.m. - 10:30 a.m.

Tree Injection Best Practices

Gregg Suver

9:30 a.m. - 10:30 a.m.

Non-Stop Garden

Stephanie Cohen

9:30 a.m. - 10:30 a.m.

Soil Science and Tree Biology - Their Critical Relationship to Healthy Trees

James Urban

9:30 a.m. - 10:30 a.m.

Hazard/Technical Cutting Techniques with a Chainsaw See page 30-52 for session descriptions and complete details

Rick Denbeau

MY CENTS IS LANDSCAPE STRONG!

I am at CENTS each January because there is always something to learn about what to do and what not to do. I stay up to date on new plant material, operations and business training improvement, plant diseases, pests and more! CENTS University gets me ready for anything the year ahead might hold. Shawn Rine

Rine Landscape Group, Inc. W W W. C E N T S M A R K E T P L AC E . C O M

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CENTS 2015 THURSDAY, JANUARY 8 AT A GLANCE

THURSDAY

Speaker

Time

Session

9:30 a.m. - 10:30 a.m.

The Great Green Lawn: What Does it Mean to Norm Goldenberg Owners, Contractors and the Economy?

11:00 a.m. - 12:30 p.m.

We All Want the Same Thing - Better Construction, Collaboration & Communication

Tim Schmalenberger

11:00 a.m. - 12:30 p.m.

Laws & Liabilities: Key Concepts Independent Contractors & Business Entities Must Understand

Victor Merullo

11:00 a.m. - 12:30 p.m.

Herbicides and Turfgrass – How to Develop Effective Weed Control Programs & Answer Client FAQ’s

Dave Gardner

11:00 a.m. - 12:00 p.m.

Tending the Landscape: Diagnosing and Handling Problems

Janet Macunovich

11:00 a.m. - 12:00 p.m.

Is Chemical a Dirty Word? IPM for Sensitive Environments

Patrick Hoehn

11:00 a.m. - 12:00 p.m.

Understanding & Managing Your Energy Costs

Anne Schenk

11:00 a.m. - 12:00 p.m.

Edible Ornamentals: The Marriage Between Use and Beauty

Deborah Knapke

11:00 a.m. - 12:00 p.m.

Exits are Inevitable: Prepare & Complete a Successful Exit or Succession

Ed Wandtke

11:00 a.m. - 12:00 p.m.

Retail Business is Show Business!

Anne Obarski

11:00 a.m. - 1:00 p.m.

Can Your Maintenance Shop Survive an OSHA Gary Hanson Inspection?

12:30 p.m. - 1:30 p.m.

Basic Tree Rigging

Rick Denbeau

1:00 p.m. - 4:00 p.m.

Introduction to Construction of Permeable Pavements

Greg Ambrose

1:30 p.m. - 4:30 p.m.

Irrigation Service Technicians: Training Intensive & Test Preparation – Part 2

John Newlin

2:30 p.m. - 4:00 p.m.

What are the Factors that Drive the Value of Your Business?

Ed Wandtke

2:30 p.m. - 3:30 p.m.

Generating a Successful & Profitable Snow & Ice Business

Richard Arlington

2:30 p.m. - 3:30 p.m.

Designing Containers that WOW!

Pat Seibel

2:30 p.m. - 3:30 p.m.

Water Feature Remedies: Cloudy H2O, Pump Issues and Leaks

Ben Hoffman

2:30 p.m. - 3:30 p.m.

Trees, Nurseries and Specifications: Shifting Practices & Paradigms

James Urban

2:30 p.m. - 3:30 p.m.

Neonicotinoid Update: Public Perception, Law Joe Bishcoff Review & Best Practice Tips

2:30 p.m. - 3:30 p.m.

Porous Paving Materials – Storm Water Management, Erosion Control & Safety

Bob Myers

2:30 p.m. - 3:30 p.m.

Rain Gardens: Stormwater Control & Environmental Benefits Homeowners Want

Rose Seeger

See page 30-52 for session descriptions and complete details

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CENTS 2015 THURSDAY, JANUARY 8 FRIDAY, JANUARY 9

THURSDAY Time

Session

Speaker

2:30 p.m. - 3:30 p.m.

Emergency Preparedness & High Angle Rescue Techniques: Part 1

Rick Denbeau

4:00 p.m. - 5:00 p.m.

Complementary Design: Embracing Nature Inside and Out

Deborah Knapke

4:00 p.m. - 5:00 p.m.

Nursery Plants Behaving Badly: New Add-on’s Theresa Culley to Invasive Plant Lists

4:00 p.m. - 5:00 p.m.

Unique Events that Will Turn Your Business Inside Out!

Louise Reiling

4:00 p.m. - 5:00 p.m.

Sustainable Turf Management- Using the 4R Principles of Nutrient Management

Chuck Darrah

4:00 p.m. - 5:00 p.m.

Family Business Transitions, Transformations & Turnovers

Boonstra/Schill

4:00 p.m. - 5:00 p.m.

Project Tracking & Predictive Maintenance

Dean Bortz

4:00 p.m. - 5:00 p.m.

When Good Chemicals Go Bad: Imprelis and Other Herbicide Disasters

Bert Cregg

4:00 p.m. - 5:00 p.m.

An Advanced Guide to Social Media & Brand Recognition

Jan Bills

Time

Session

Speaker

8:00 a.m. - 10:30 a.m.

TRUST Selling: Sales Training for Your Whole Team!

Kirk Gibson

8:00 a.m. - 9:30 a.m.

Estimating Labor & Materials for Segmental Concrete Pavements

Greg Ambrose

8:00 a.m. - 9:00 a.m.

Design Faster - Sell More

Jody Shilan

8:00 a.m. - 9:00 a.m.

Green Roofs & Walls - Infusing Urban Environments with Nature

Rose Seeger

8:00 a.m. - 9:00 a.m.

What Women Want from Their Landscaper!

Anne Obarski

8:00 a.m. - 9:00 a.m.

Deer Resistant Landscapes: Plant Selection and Seasonal Deterrents

Roger Gettig

8:00 a.m. - 9:00 a.m.

Insecticide Use in Nursery, Greenhouse and Landscape Settings

Brett Garrard

8:00 a.m. - 9:00 a.m.

Ohio ALB Eradication Project & Early Detection of Exotic Tree Pests

John Burch

9:30 a.m. - 11:00 a.m.

The Art of Stone Construction: Walls, Outcrops, Paving and Ponds

John DeVore

9:30 a.m. - 11:30 a.m.

Roadmap for Success: A Case Study in Business Transformation

Jeffrey Scott

9:30 a.m. - 11:30 a.m.

Job Market Visibility & Preparedness: LinkedIn, Resumes, Interviews and Offers

Amy Dennis

9:30 a.m. - 11:30 a.m.

Snow & Ice: Liquids- Save Money and Grow your Profits

Daniel Gilliland

FRIDAY

See page 30-52 for session descriptions and complete details

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CENTS 2015 FRIDAY, JANUARY 9 AT A GLANCE

FRIDAY Time

Session

Speaker

9:30 a.m. - 10:30 a.m.

Did You Just Plant Weeds in a Rain Garden?

James Funai

9:30 a.m. - 10:30 a.m.

Tree Risk Assessment

Barb Neal

9:30 a.m. - 10:30 a.m.

Capture High Margin Sales with Abundant Container Garden Displays

Bill Peters

9:30 a.m. - 10:30 a.m.

A Beginner’s Guide to Social Media & Brand Recognition

Jan Bills

9:30 a.m. - 10:30 a.m.

Career Development

Speaker TBD

9:30 a.m. - 10:30 a.m.

My Green Industry Career: Young Professionals Panel

Panelists TBD

9:30 a.m. - 10:30 a.m.

Emergency Preparedness & High Angle Rescue Techniques: Part 2

Rick Denbeau

10:45 a.m. - 12:15 p.m.

North vs South - What Difference Does It Make?

Bill Hendricks & Steve Foltz

10:45 a.m. - 12:15 p.m.

How to Sell & Market Concrete Pavers

Greg Ambrose

10:45 a.m. - 11:45 a.m.

Site Analysis Paralysis: What’s the Solution

Jody Shilan

10:45 a.m. - 11:45 a.m.

Tree Planting: What Matters and Why?

Bert Cregg

10:45 a.m. - 11:45 a.m.

Hardscape Trends: Concrete Overlay, Segmental Pavement and Heat

Mike Rizzo

10:45 a.m. - 11:45 a.m.

State & National Legislative Update Panel

Joe Bischoff, Norm Goldenberg, Belinda Jones

10:45 a.m. - 11:45 a.m.

Customer Service Touchpoints

Anne Obarski

10:45 a.m. - 11:45 a.m.

The Art and Science of Outdoor Lighting Design

Dan Tome

10:45 a.m. - 11:45 a.m.

Stan Hywet Hall & Gardens - Designing & Maintaining Public and Historic Landscapes

Shelley Funai & Tom Hrivnak

10:45 a.m. - 12:45 p.m.

Quickbooks Tools and Strategies for Better Cash Flow

Monica Muir

10:45 a.m. - 11:45 a.m.

Advanced Climbing Systems & Techniques

Rick Denbeau

12:30 p.m. - 1:30 p.m.

Rope Splicing: Advanced Climbing Systems & Techniques

Rick Denbeau

2:00 p.m. - 3:00 p.m.

An Advanced Guide to Social Media & Brand Recognition

Jan Bills

2:00 p.m. - 3:00 p.m.

Taking Root 2 Million Trees by 2020 - Carbon Why Trees Matter

Scott Buerlein

2:00 p.m. - 3:00 p.m.

Invasive, Naturalized, and Non-Native - Do You See Any Difference?

James Funai

See page 30-52 for session descriptions and complete details

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CLIMBERS CORNER Climber’s Corner, located in the back of the CENTS exhibit hall, is a hands-on education zone brought to you by: ONLA, Ahlum & Arbor Tree Preservation and Ronin Modern Arboriculture & Education. Renowned arborist, Rick Denbeau, will lead nine, 1-hour education programs that demonstrate best practices and teach the technical skills arborists, tree service managers and crew members need to succeed. Climber’s Corner classes are free to everyone with a CENTS trade show or CENTS University badge. Come learn the skills, safety procedures and techniques the experts use to perform productive and profitable tree care services.

FRIDAY, JANUARY 9

THURSDAY, JANUARY 8

WEDNESDAY, JANUARY 7

Note: Certified arborists may receive CEUs from ISA for each Climber’s Corner class they attend for the sixty minutes provided they enter their name & license number on each course sign-in sheet.

9:30 a.m. - 10:30 a.m. Tree Climbing Equipment, Systems & Industry Standards- An introductory look at tree climbing basics from individual components to the building of climbing systems while complying with industry standards. 12:30 p.m. - 1:30 p.m. Basic Chainsaw Maintenance & Operations- A simple look at basic chainsaw maintenance and field operation. Focusing on chainsaw safety features, efficient ergonomic use, and simple cutting techniques. 2:45 p.m. - 3:45 p.m. Basic Tree Felling- An in depth look at the practice of tree felling focusing on a safety oriented systematic approach to provide accurate felling results while in the field. 9:30 a.m. - 10:30 a.m. Hazard/Technical Cutting Techniques with a Chainsaw- Introducing a systematic approach to cutting hazardous technical trees already or partially on the ground. 12:30 p.m. - 1:30 p.m. Basic Tree Rigging- A discussion and demonstration of simple yet effective ways to rig tree parts safely to the ground with the use of ropes, pulleys, and other tree rigging tools. 2:30 p.m. - 3:30 p.m. Emergency Prepardness & High Angle Rescue Techniques: Part 1- An introductory look at what it takes to be prepared for a workplace emergency in a high angle setting. 9:30 a.m. - 10:30 a.m. Emergency Prepardness & High Angle Rescue Techniques: Part 2- A more in depth look at tree related emergency scenarios like a trapped/pinned climber or a spar/pole rescue. 10:45 a.m. - 11:45 a.m. Advanced Climbing Systems & Techniques- Focusing on the advancements of climbing equipment and techniques through demonstrations and discussions. 12:30 p.m. - 1:30 p.m. Rope Splicing- A demonstration and explanation of why spliced rope terminations are stronger than knots. Making rope tools for the Arboriculture industry.

MY CENTS IS ARBORIST STRONG!

CENTS offers educational sessions that include classroom CEU’s and hands-on techniques which are a great way to keep my employees excited about being in the Green Industry. Chris Ahlum

Ahlum & Arbor Tree Preservation W W W. C E N T S M A R K E T P L AC E . C O M

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EDUCATION CREDITS

GREEN INDUSTRYCONTINUING EDUCATION CREDITS The CENTS University program provides diverse education and CEU credits from a wide array of certification and licensure providers. Built strong from the ground up, CENTS University offers green industry professionals from every sector access to the best practices, trends, tools and technical information they need to succeed, grow and perform in today’s competitive marketplace. Customize your CENTS learning experience by selecting the classes that meet your personal and professional needs. Come learn about bugs, brine, balance sheets and bushes from researchers, authors, experts or industry leaders and earn loads of CEUs to boot. For full details on industry CEUs visit: centsmarketplace.com.

Commercial Pesticide Applicators (ODA): The Ohio Department of Agriculture’s Pesticide & Fertilizer Regulation section licenses pesticide dealers and applicators and has approved ONLA’s teaching team to provide recertification education to assure the safe and effective use of pesticides. Visit centsmarketplace.com for details on CEU’s approved by this provider.

Landscape Industry Certified Technician (CLT – PLANET): PLANET certified technicians may earn CEU’s from attending CENTS University programs. Landscape Industry Certified programs (one hour class=one CEU) provided that the course content pertains to the designation held.

Note: Out-of-state pesticide recertification credit hours have been

Association of Outdoor Lighting Professionals: AOLP landscape lighting professionals who hold a Certified Low Voltage Lighting Technician (CLVLT) or Certified Outdoor Lighting Designer (COLD) may earn CEUs for attending CENTS University programs. Visit centsmarketplace.com for details on CEU’s approved by this provider.

applied for Indiana, Kentucky, Michigan, Pennsylvania, Tennessee and West Virginia. Contact Lisa Larson (614) 899-1195 for details.

Association of Professional Landscape Designers (APLD): APLD’s certification program confers professional recognition to landscape designers based on established standards of excellence. Visit centsmarketplace.com for details on CEU’s approved by this provider. American Society of Landscape Architects (LA CES and LA CES/HSW): ASLA’s license renewal requires licensee’s to earn CEU’s from professional development programs across a wide array of subjects. Visit centsmarketplace.com for details on CEU’s approved by this provider.

Ohio Certified Nursery Technicians: The ONLA’s certification program, OCNT provides professionals industryleading education and members who are certified may earn one recertification credit for attending a pre-convention workshop or one credit per day for attending CENTS University programs.

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Irrigation Association (IA): IA’s well-respected Select Certified program sets the bar for irrigation professionals and members with IA certifications may earn CEUs by attending CENTS University programs. Visit centsmarketplace.com for details on CEU’s approved by this provider. International Society of Arborists (ISA) – Certified Arborists: ISA members work hard to obtain an ISA credential and CENTS University programs are designed to help you maintain it. Programs in CENTS classrooms and at Climber’s Corner on the show floor are eligible for ISA CEU credits.

Tree Care Industry Association (TCIA): TCIA member arborists may be required to earn CEUs to maintain their credentials. Visit centsmarketplace.com for details on CEU’s approved by this provider.


Increase Your Credibility By Getting Certified! The ONLA is proud to offer the Ohio Certified Nursery Technician (OCNT) Program. DESCRIPTION OF SPECIALIZATIONS

PURPOSE The purpose of the OCNT Program is threefold: to improve the skill and knowledge of green industry employees; to have this improvement and professional qualifications recognized in the eyes of the public as well as within the landscape and nursery industry; and to provide a means of selfimprovement and increased worth to the employee.

Garden Center The retail nursery is the information center on which homeowners have come to rely for dependable horticultural expertise. In order to provide sound scientific horticultural advice to customers, the garden center employee must be knowledgeable in a wide variety of subjects including proper plant usage, plant health, soils, turfgrass management, landscape design, proper planting and maintenance of nursery stock and more. Grower The grower is the base of the green industry. In order to have healthy plants to sell, the nursery employee must be knowledgeable in a wide variety of subjects including plant identification, development and health; growing and harvesting techniques; plant nutrients; pest and disease elimination; plant maintenance and more.

Landscape The public, architects and contractors have come to rely on landscape contractors and installers for dependable landscape construction techniques and horticultural expertise. In order to provide sound scientific horticultural advice and proper installation, the landscape installer must be knowledgeable in a wide variety of areas including plant identification, plant usage, plant health, soils, turfgrass management, use of pesticides, construction techniques, design, sales and more. Core Core is important to all aspects of the Green Industry. Plant ID, Professionalism, Safety & First Aid are examples of the Core chapters of which all nursery and landscape professionals should have knowledge.

Ohio Certified Nursery Technician - Exam Application

Application Instructions: Fill out one form per applicant. Make copies as needed. Print or type information. Return completed application with proper payment to The Ohio Nursery & Landscape Association, 72 Dorchester Square, Westerville, OH 43081; Fax: (614) 899-9489. Application Deadline: Monday, December 29, 2014 no later than 4 p.m. No extensions. Name :________________________________________________________________________________________________________________ Home Address:__________________________________________________________ Email:__________________________________________ City:___________________________________________ State:_________ Zip:____________ Phone:_________________________________ Company Name:________________________________________________________________________________________________________ Address:_______________________________________________________________ Email:_________________________________________ City:___________________________________________ State:_________ Zip:____________ Phone:_________________________________ Wednesday, January 7, 2015 Garden Center test Thursday, January 8, 2015 Grower test Friday, January 9, 2015 Landscape + Core test Test Pricing & Location: (ONLA will verify membership) ONLA Member: $35.00 per test Non-member: $70.00 per test 9:00 a.m. Greater Columbus Convention Center B200, 400 N. High Street, Columbus, OH 43215

Payment Methods:

Employer’s Statement (REQUIRED!): I confirm that the above applicant meets the OCNT eligibility requirements: • Worked 1000 hours in the Green Industry or • Worked 500 hours in the Green Industry and is currently enrolled in or has successfully completed a recognized Horticultural Program (i.e. college or high school) or • Worked 1500 hours as a volunteer in the Green Industry at an arboretum, botanical garden or as a master gardener Employer Signature:___________________________________________

Check enclosed—Check #:____________________

VISA

MasterCard

Card Number:_________________________________________ Exp. Date: _______ Signature:___________________________________ Additional information: Attendees should arrive 15 minutes prior to testing time! NO ONE will be admitted after the classroom doors have closed. After sending payment, you will receive a copy of this form stamped “CONFIRMED.” You must bring this copy and Photo I.D. with you to the testing site. No refunds will be given after the application deadline. Questions? Call the ONLA at (614) 899-1195. W W W. C E N T S M A R K E T P L AC E . C O M

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MEETINGS & TESTING

TESTING & EXAMS You want to be the best at what you do. We want to help. Bring on the excellence, the knowledge, and the delivery by keeping your professional fires burning bright.

OHIO CERTIFIED NURSERY TECHNICIAN (OCNT) EXAM 8:45 – 11:45 a.m. each day Wednesday: Garden Center Exam Thursday: Grower Exam Friday: Landscape & Core Exams Pre-registration required. Contact 800.825.5062 for details.

PLANET- LANDSCAPE INDUSTRY CERTIFIED EXAMS Thursday, Technician Exam, 1:00 – 4:00 p.m. Pre-registration required. Contact 800.825.5062 for details.

OHIO FFA CDE TESTING The Ohio FFA CDE test will be held Friday at 9:00 a.m.

INDUSTRY PARTNER PROFESSIONAL MEETINGS CENTS fuels industry opportunity for stars like you to shine by hosting national and state association meetings and certification exams.

ONLA ANNUAL BUSINESS MEETING & LUNCHEON Wednesday: 11:30 a.m. – 1:00 p.m. Organizational updates, board elections, professional awards, and scholarship recognitions and more. $30 lunch registration required / business meeting is free

AMERICANHORT WHOLESALE PLANT SALES PROFESSIONAL MEETING Thursday: 8:00 – 9:00 a.m. No registration required.

IRRIGATION ASSOCIATION CERTIFICATION The Irrigation Association Certification test will be held Friday 1:00 - 4:00 p.m.

2014 Board of Directors after the ONLA Annual Business Meeting

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CAREERS AT CENTS 2015

FIND A GREEN INDUSTRY CAREER AT CENTS CENTS brings the “best of the best” in Green Industry businesses from all over the country. Whether you are a student just diving into the world of “all things green” or looking for a new career path, check out all the possibilties, perks and networking this field has to offer.

ONLA Career Fair

Looking for a new job? Just browsing the industry to find out where you fit in? The ONLA Career Fair gives you ample opportunities to meet with other Green Industries professionals. This ONLA Career Fair is: • a one-stop shop for employers and job seeker connection • a networking opportunity • a place to exchange information • a Green Industry and company promotion venue • a mentorship opportunity • a recruiting and hiring event Friday, January 9th, 2015 1:00 - 2:00 p.m. Hort Student Walkthrough 2:00 - 3:30 p.m. Career Fair

Onsite Classifieds

Stop by the Green Industry Classifieds Board located in the concourse of the Greater Columbus Convention Center. Check out current job openings, post a job your company has available or if you are a job seeker feel free to leave your resume!

ONLA Landscape Awards LandscapeAwards

Resume Building

Job Seekers can schedule an appointment for a “resume building session.” This is a oneon-one consultation with a professional HR administrator in the Green Industry. You bring your resume, the expert will give you tips, and you’ll leave with action items to improve your presentation. BY APPOINTMENT ONLY! LIMITED OPPORTUNITY. Call the ONLA office for details and to sign up at (800) 825-5062.

celebrate excellence

The 42nd Annual ONLA Landscape Awards will present the bestof-the-best projects in the landscape industry on Wednesday, January 7th at 6:00 p.m. Visit the breathtaking display in the concourse to see where a career in the industry can take you. W W W. C E N T S M A R K E T P L AC E . C O M

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CENTS UNIVERSITY SCHEDULE: TUESDAY

Landscape

Grower

Garden Retail

Arboriculture

Plant Knowledge

Pests & Diseases

Business Operation

Young Leaders

7:30 a.m. - 4:00 p.m.

9:00 a.m. - 4:00 p.m. Built to Last: Dry-Laid Walls and Outcrops- $225 John DeVore, DeVore’s Land & Water Gardens

See page 15 for details.

This hands-on training teaches participants the basics of wall construction, the physics of dry-laid stone and how-to use the tools of the stone-work trade. Come prepared to work with stone to construct serpentine and straight walls and features such as outcrops, arches and corners. Participants at all levels are welcome and will gain firsthand experience utilizing the equipment, techniques and best practices necessary to construct distinctive stone walls and features. Learn how to apply your creativity and allow the landscape to guide and inspire your designs and approach.

John Deere Landscapes University- $25 Various Speakers

9:00 a.m. - 4:00 p.m.

Diving Into Irrigation Installation- $125 Scott Knowles, Wolf Creek Company This intensive day-long workshop will provide classroom discussion and hands-on experience with the process, steps, tools and skills needed to complete the successful installation of a landscape irrigation system. Participants will get to see and learn from real-time demonstrations of: solvent welding PVC pipe and fittings, the process for making proper threaded connections, joining poly pipe, building valve manifolds, attaching sprinklers, making good wire connections, wiring controllers, and basic controller programming. We’ll stop just short of digging, so you’ll gain an understanding of the full range of installation skills, tips and best practice techniques from onsite preparation to the end goal of flowing water.  

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8:00 a.m. - 4:00 p.m. Intensive Ecological Design Workshop: Position Your Practice to Meet Emerging Demand- $150 Peter MacDonagh, Kestrel Design Group, LLC. This interactive, hands-on workshop will provide experienced designers, architects and design/build contractors knowledge and skills to incorporate Low Impact Development (LID) into their practice to produce ecologically sound landscapes and gardens. LID principles work with nature to manage stormwater as close to its source as possible to reduce the impact of built areas and promote the natural movement of water within an ecosystem or watershed. Demand for LID is expanding in the residential sector. Is your practice ready to confidently serve this emerging market? Attend this training to learn about LID practices to get ahead of your competition.


CENTS UNIVERSITY SCHEDULE: WEDNESDAY 8:00 a.m. - 9:30 a.m.

Expanding the Plant Palette and Vision of Landscape Designers and Architects Tim Schmalenberger, MKSK- Landscape Architecture, Urban Design & Planning Ever wondered why you see the same plants used over and over in designs? Factors include: curriculum shortfalls, cost/availability of CE training, learning styles/venues etc. But if we let this trend continue, we risk all of our projects looking the same. This interactive training will investigate the factors, reasons, even excuses that are at play and we’ll explore options and practices to mitigate this phenomenon. You’ll learn about and evaluate the corrective practices and have an opportunity to collaboratively generate additional solutions and action plans to strengthen the plant material knowledge base across the design portion of the green industry.

8:00 a.m. - 10:00 a.m.

Cost-Based Estimating for Projects & Maintenance Marcus VandeVliet, MV Enterprises What’s the difference between estimating and job costing? Marcus defines both and demonstrates how implementing a cost-based estimating method will support generation of higher margins, increased profits and provides data to evaluate your service mix. Learn pricing systems: material multiplier, fair market price, unit pricing and guesstimate and how to use them to define: direct, labor and equipment costs, overhead recovery and profit targets to ensure your success. Come learn how-to include all costs in job estimate/prices, establish a breakeven and profit contribution per project and ways to use these systems to differentiate your firm in the design/build and maintenance sectors while gaining practical tips for improving labor efficiency, eliminating waste and increasing revenues/profits.

8:00 a.m. - 12:00 p.m.

5D’s: The Keys to Successful Design Build Sales Jody Shilan, Design2Build.com Tired of clients using your plan, shop the competition for a lower price? Come learn Jody’s replicable process to achieve consistent success winning new business opportunities. The 5D’s to Successful Sales is a two-part course that covers how-to: develop, determine, discuss, design and deposit the check. Part 1: Defines the process elements and method for creating an un-biddable landscape plan. Part 2: Reveals the steps and techniques used to create a proposal template and deliver a perfect kitchen table presentation (even if you’re technically challenged). Come shift your sales paradigm and embrace a proven system that closes sales and provides ready-made up-sell opportunities to increase your margins. 

8:00 a.m. - 9:00 a.m. OSHA Standards Review: Top Concerns for Landscape, Horticultural and Tree Service Companies Owen Wagner, OSHA-Onsite Consultation Program This presentation will cover the OSHA top 10 violations for landscaping and horticultural services and a review of the OSHA Tree Trimming Local Emphasis Program (LEP) for Ohio and Illinois. Attendees will also be provided information about the free OSHA On-Site Consultation Program and be informed of the tools that have been developed for the landscaping and horticultural industry on the OSHA website.

8:00 a.m. - 9:00 a.m. Pesticide Safety, Calibration Basics and Proper Application Jay Young, FMC Professional Solutions The presentation covers various parts chemical labels that end users commonly overlook. Many end users look for use rates and skip valuable information about the product like: PPE’s, what to do in case of a spill, REI’s and specific use sites. Gain an understanding of how pesticides may enter into the body, how to properly protect yourself from this happening and gain practical tips on proper pesticide storage. Jay will review calibration pointers and discuss the effects of water quality and potential adverse effects it can have on pesticide application. Learn to use information on water to save you time, money and headaches.

8:00 a.m. - 9:00 a.m.

Using Ornamental Grasses in Designs that Thrive Scott Epps, Hoffman Nursery, Inc. Ornamental grasses add an entirely different quality of beauty, movement, color, and texture to your garden. This lecture will cover the range of ornamental grasses available and how to grow them well in your garden. We will learn more about culture and maintenance and we will discuss how to use grasses well to take best advantage of their ornamental qualities.

8:00 a.m. - 9:00 a.m.

Landscape Lighting: Marketing & Installation Guidelines Drew Tedford, Fx Luminaire This class will present the basic design and marketing techniques that allow you to demonstrate to the end user the advantages of professional grade lighting in the landscape environment as well as outdoor living spaces. We will also discuss advanced fixture applications that maximize both profitability and the aesthetic effects of lighting.

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CENTS UNIVERSITY SCHEDULE: WEDNESDAY 8:00 a.m. - 9:00 a.m.

How to Be Competitive and Make a Profit: What a Concept! Ian Baldwin, Ian Baldwin.com Margin dollars, not percentages pay the bills! Ian will share how-to price your goods to cover ALL the costs and still get the number of turns you need to make money. To accomplish this, he’ll discuss the impacts of known-value and impulse products, traffic drivers, opportunity costs, overheads and the often overlooked ‘Cost of Space and Time’. Competition is intense now but stores are still using 1990’s price models, when 5 years after the recession, the public wants a deal. This workshop answers the question, “Where is the sweet spot?”

8:00 a.m. - 9:00 a.m.

Landscape or Hardscape Design: Easy to Use 3D Tools to Wow & Upsell Customers Tim Edick, Unilock Ohio, Inc. This course will take a brief look at some of the 3D landscape design programs on the market as well as how easy the software has become. Also, we will take a more in-depth look into the Uvision 3D Landscape Creator Software and some of the basic functions and capabilities of the program.

8:00 a.m. - 9:00 a.m.

Installation Techniques for Small & Large Segmental Retaining Walls Gene Gregory, Belgard Territory Manager

9:30 a.m. - 11:30 a.m.

Manage, Motivate & Prepare Your Build/Install Team to Generate Winning Projects Jerry Gaeta, J. Gaeta Business Planning, LLC Hardscape and landscape contractors are in a very competitive marketplace that’s in large part driven by price. Did you know that with high performing and efficient staff and field team you have a ready-made resource to gain a competitive advantage for securing contracts and profits? This program will outline the systems and steps that will prepare your crews for success, while building teamwork and loyalty. We’ll discuss how sharing the scope of work, job tracking processes, estimates and project outcomes with staff and production workers empowers and engages them in attainment and invests them in the project, training/ mentoring and encourages leadership development.

9:30 a.m. - 11:00 a.m.

The Future of the Green Industry Tony LoBello, Mariani Landscape Mariani Landscape prides itself on being on the cutting-edge of the green industry. In this session, Tony LoBello, Mariani Landscape Design Director will share his experience, knowledge and thoughts about trends emerging across the industry. The discussion will cover topics related to plant material, design and the use of technology. Come see for yourself how this industry-leading team monitors issues, trends and demand for design/build services in commercial, residential and municipal sectors to stay on top. What’s next...come find out!

9:30 a.m. - 10:30 a.m. Concrete retaining wall systems can provide job site enhancements and project extensions. In this presentation, Gene will discuss products, application, best practices for design and construction via a detailed review completed projects. You’ll learn how to include wall systems in your project plans and get suggestions on product selection; site preparation and construction that will help you complete profitable projects that get rave reviews from customers and their referrals.

8:00 a.m. - 9:00 a.m.

What is Killing the Lawns? Dave Shetlar, Ohio State University Lawn care specialists often blame grubs as the primary destroyer of lawns, but recent surveys are showing that billbugs and chinch bugs may actually kill more lawn area than white grubs. This presentation will emphasize proper diagnosis of these pests and provide information on chemical (synthetic pesticides as well as organic/bio based pesticides) and cultural control techniques useful for managing these pests.

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Pond, Fountain or Pond-Free: What’s the Water Feature Your Customer Really Wants? Ben Hoffman, Pond Supplies of Ohio, Inc. This session provides best practice guidelines for all pond installers to follow. We’ll outline three types of water features and give tips for assessing and guiding your customer to the water feature that best meets their needs and budget. You’ll see why ponds are perfect for when they who want the whole enchilada, why pond-free features are optimal when they want it all and have limited space and, what makes fountains perfect for clients with small space/budget clients who enjoy the sights and sounds of H2O.

9:30 a.m. - 10:30 a.m.

New & Underused Perennials Stephanie Cohen, The Perennial Diva Yes, everyone wants new perennials. We have created plant lust on a large scale. What we need to consider is new is not necessarily better, some of the old stand-byes are more reliable, and a plant without a good press agent (no publicity) generally cannot be found in the trade for the long run. Sometimes it’s hard to separate the wheat from the chaff. So let the dirt fly as the opinionated diva discusses her selections.


CENTS UNIVERSITY SCHEDULE: WEDNESDAY 9:30 a.m. - 10:30 a.m.

Climbing the Walls: Discover the Value of Vines Bill Hendricks, Klyn Nurseries

safely*. Learn common law concepts (negligence, trespass and nuisance) through Ohio and national cases of interest. *NOTE: Tree Law & Liability Part 2: Will provide a review of useful legal forms and documents you may want to implement to protect you and your business. (Part 2- Wednesday 1:30-3:00 p.m.)

Add a new twist to your landscape design. Join Bill for a pictorial review of old favorites and forgotten treasures, as well as some of the newest vines and climbers for Midwest gardens.

9:30 a.m. - 10:30 a.m.

9:30 a.m. - 10:30 a.m.

The State of Science & Practice: Using Urban Trees for Stormwater Control L. Peter MacDonagh, Kestrel Design Group, Inc.

This extended session will acquaint you with basic and advanced concepts of tree law and tree law liability. He will discuss the origins of the laws governing trees, examine ownership rights to trees, discuss boundary line trees and overhanging branches and encroaching roots and he will look at the duties, rights and responsibilities of landowners, adjoining landowners, arborists, municipalities and utilities to prevent injuries to person and property. This session covers concepts every arborist and landscape professionals need to know to practice legally and

Foresters have been studying and growing urban trees for centuries, stormwater professionals have been studying stormwater control measures for decades. But combining the two: using trees as a Stormwater Control Measure, is in its infancy. To our knowledge, Minnesota is one of the first states to add a chapter on trees into its stormwater manual, as well as add the stormwater benefits of tree/soil systems (including evapotranspiration, interception, and soil storage) to its stormwater crediting calculator. Learn practical options for resolution via Peter’s review of case studies, research findings and stormwater incentive programs.

Tree Law & Liability Part 1: Basic and Advanced Concepts Victor Merullo, Merullo, Reister & Swinford Co., LPA

MY CENTS IS INSPIRATION STRONG!

CENTS gives me inspiration for the year ahead. It’s a chance to network, refresh, learn, connect, and see what’s new. Tom Wood

Wood Landscape Services, Ltd.

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CENTS UNIVERSITY SCHEDULE: WEDNESDAY 9:30 a.m. - 10:30 a.m.

Costing and Financial Management: Identify Issues and Optimize Profit? John Stenger, Stenger & Company LLC Do you know how to generate and use a Work in Progress (WIP) schedule to change your financial outcomes? Come learn to implement and use WIP to identify issues and ensure your projects succeed ontime and on-budget. You’ll learn to use financial management tools to increase your success as John demonstrates how-to: setup and maintain internal benchmarks (ratio analysis); how-to use industry benchmarks to rate your performance; how banking credit criteria affect interest rates and your credit capacity. Come see a comprehensive review of how job costing and financial management work together to give you a complete and accurate picture of where your company has been and is going in the future.

9:30 a.m. - 10:30 a.m.

How Plant Pest Laws Affect the Nursery & Landscape Industries Dan Kenny, Ohio Department of Agriculture Dan Kenny the Assistant Chief for Ohio Department of Agriculture’s - Division of Plant Health, will provide a detailed  overview of Ohio’s Plant Pest laws including updates on quarantines, licensing and inspection of nursery stock, and a discussion of compliance agreements and control measures for quarantined insects and diseases. Dan will review how these law and industry requirements can affect the movement of nursery stock within Ohio and throughout the Country and the impacts this has on nursery/greenhouse growers and retail garden centers.

9:30 a.m. - 10:30 a.m.

Pruning: Overgrown Shrubs & Keeping Trees Small Janet Macunovich, Garden A to Z Many people seek help when they find their garden has grown bigger than they expected or when they purchase homes with overgrown and neglected landscapes. Come learn Janet’s tricks for taming overenthusiastic, unruly and unexpectedly large plants based on her twenty years’ experience doing so in her own, clients’ and students’ landscapes. You’ll take away a basic understanding and practical tips for: pruning hedges, shrubs and trees to shape them, keep them small or cut them back to start over. Janet will share lots of pictures to help you know what to expect as well as how to approach the cut-back.

9:30 a.m. - 10:30 a.m.

Tree Climbing Equipment, Systems & Industry Standards Rick Denbeau, Ronin Modern Arboriculture & Education An introductory look at tree climbing basics from individual components to the building of climbing systems while complying with industry standards. Located in Climber’s Corner

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12:30 p.m. - 1:30 p.m.

Basic Chainsaw Maintenance & Operations Rick Denbeau, Ronin Modern Arboriculture & Education A simple look at basic chainsaw maintenance and field operation. Focusing on chainsaw safety features, efficient ergonomic use, and simple cutting techniques. Located in Climber’s Corner

1:30 p.m. - 3:00 p.m.

Mariani Method: Satisfied Clients and Associates Tony LoBello, Mariani Landscape Tony Lobello, Design Director for Mariani Landscape, will share the Mariani philosophy for building a landscape business that consistently generates A+ ratings for client service and associate satisfaction. You’ll hear about the projects and lessons learned that the Mariani team has used to inform their philosophy and practices and get specific examples of how they have upgraded their business, customer service, employment and design/build processes to ensure their long-term success. Come see for yourself why this industry-leading team has garnered numerous awards for their world-class public and private projects. Take home replicable best practices you can immediately implement to support your company’s success.

1:30 p.m. - 3:00 p.m.

Tree Law Part 2: Contract Forms for Arborists, Landscape and Tree Professionals Victor Merullo, Merullo, Reister & Swinford Co., LPA Come see how to apply legal forms, documents and processes to your business to ensure that you, your company and contractors are protected and informed on tree laws and liabilities. A brief review of tree law and tree law liability from Part 1 are followed by an outline of vital documentation that arborists, contractors and landscape professionals need to implement prior to performing tree services. Victor reviews his book, Contract Basics for Arborists, to provide a thorough understanding of legal concepts/issues around: cabling, disclaimers, indemnity clauses, trespass, boundary line tree, over hanging prances and encroaching roots. Learn why you need written contract and subcontractor forms and why verbal agreements are binding and dangerous. *NOTE: Book/CD set contains case law and template contracts attendees can use to perform tree services in a legal and safe manner. Book/CD set can be purchased for $25 via CENTS online registration or onsite.


CENTS UNIVERSITY SCHEDULE: WEDNESDAY 1:30 p.m. - 2:30 p.m.

1:30 p.m. - 2:30 p.m.

Nurseries and Christmas tree producers are considered farming operations by governmental agencies, so there are many more insecticide and miticide options available. While everyone wants to use the “latest and greatest” products, some of the traditional pesticides continue to provide excellent control if you are willing to better target application timing and coverage. The key to successful management of these pests is an understanding of insecticide and miticide modes-of-action and how application techniques can change performance, especially when using compounds with systemic action.

Environmental control that is possible with the use of open-framed and plastic-covered low, mid and high tunnels can offer excellent returns on investment. Join this session for a primer on how to do more with less control than is common in greenhouses. Tunnels bridge gaps between open field and greenhouse production and are proven tools in market expansion and diversification, especially among vegetable and small fruit growers.

Managing Insects & Mites in Nurseries: Modes of Action & Application Techniques Dave Shetlar, OSU-Dept. Entomology

Low, Mid & High Tunnels: Options to Expand Production & Product Mix Matt Kleinhenz, Ohio State University - OARDC

MY CENTS IS CUSTOMER STRONG!

We know that at CENTS, meeting face-to-face allows us to build relationships with prospects and engage customers. When an opportunity helps your business grow, you can’t afford to miss it. Josh Posey

Buckeye Resources, Inc.

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CENTS UNIVERSITY SCHEDULE: WEDNESDAY 1:30 p.m. - 2:30 p.m.

1:30 p.m. - 2:30 p.m.

Create landscapes that are environmentally friendly using low maintenance, low input grasses. This talk focuses on the functionality and sustainability of grasses and sedges, with an emphasis on native species and cultivars.

Managing diverse personalities in the workplace is critical to managerial success. When leaders know each individual’s temperament, they can assign tasks and direct employees into the job functions that best fit their unique skills and personality. Making these “best fit” matches optimizes utilization of your teams’ talents and abilities and it minimizes conflict. Richard Arlington outlines the four types of temperament and shows you quick methods to ensure your success. You’ll learn to implement a process for determining which personality type you and your employees fall under and how to adjust your work load/assignments to provide a more effective work place environment.

Ornamental & Native Grasses for Today’s Garden Scott Epps, Hoffman Nursery, Inc.

1:30 p.m. - 2:30 p.m.

Advanced Landscape Lighting Design for Architects & Designers Drew Tedford, Fx Luminaire With the advanced technology of LED lighting and wireless control of today, low voltage lighting can be a viable solution to wide array of architectural and landscape sites; including high-end residential, resort/ hospitality, restaurant, office/retail, etc. This class will discuss the site analysis, economic advantages and design fundamentals of low voltage LED lighting in each of these applications.

1:30 p.m. - 2:30 p.m.

How is Tree Species Diversity and Water Quality Related? Peter MacDonagh, Kestrel Design Group, Inc. How important is tree species diversity and how is it related to stormwater management? Peter will use multiple case studies to correlate to species diversity with declining water quality and show how water quality and canopy cover decreased dramatically in Minneapolis following the 1970’s DED outbreak. Learn how urban forest diversity and water quality may be affected by Ohio’s Emerald Ash Borer crisis and gain insight into strategies to increase urban forest species diversity to minimize canopy cover loss from major pest and disease outbreaks, thereby also minimizing the effects of canopy cover loss on surface water quality.

1:30 p.m. - 2:30 p.m.

Tree Trends: Growing Market-Oriented Trees and Maximizing Sales Nick Overall, Frank J. Schmidt & Son Co. Predicting tree needs of the landscape industry and the retail market is increasingly difficult in our modern economy. Growing the appropriate trees for the market and selling in a competitive landscape is an everyday challenge. Nick Overall will share strategies and goals of the Schmidt New Product Development program that has produced dozens of low maintenance, adaptable, resilient, urban tolerant, long-lived trees to the marketplace. He will discuss issues influencing tree selections, market –oriented approach to tree development, and strategies for selling trees based on strong knowledge of the tree and its best application in the landscape.

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Managing Personalities and Processes, Not the People Richard Arlington, Richard Arlington & Associates

1:30 p.m. - 2:30 p.m.

How I Built a Strong Career and a Profitable Nursery Chris Uhland, Harmony Hill Nursery, LLC Chris Uhland is youthful, energetic and has a lifelong passion for the nursery industry which has enabled him to build a strong business from the ground up. Learn how nursery tours, mentors and collaborations with designers, contractors and homeowners can be used to provide best practice insights. Understand why it’s crucial for young professionals and owners to expand their skills, cultivate their image, reputation and brand, while they develop an industry network that supports career growth and business expansion. Learn about common entrepreneurial challenges (establishing credit, banking and industry relationships; building inventory, lack of funds and customers) and see examples to overcome them.

2:45 p.m. - 4:45 p.m.

Retail Should Be More than Pretty: How One-Stop Shopping Can Increase the Average Sale and Help Customers Succeed Ian Baldwin, Ian Baldwin Consulting Containers and above-ground gardening projects are the “whole story” for consumers who want gorgeous color and projects that are easy, quick, and successful. This mindset represents big sales opportunities and so don’t leave money on the table or pallet by just “decorating” your store and letting customers buy beautiful plants, but go elsewhere for hard goods. Sell more to shoppers who already love and trust you. Educate and tempt customers with high margin, easy-to-relate solutions that will: raise your average sale, enhance their success and build longterm customers. Gain proven techniques from winning retail teams and learn to use the power of “Silent Selling” and merchandising to boost sales of color, containers and essential hard goods to consumer’s on-the-go.


CENTS UNIVERSITY SCHEDULE: WEDNESDAY 2:45 p.m. - 4:15 p.m.

2:45 p.m. - 3:45 p.m.

Ohio is a diverse state made up of many soil types, weather and rainfall patterns. Plant performance can be effected by where you live, garden and do business. Bill and Steve will be facilitated in a lively discussion of these dynamic factors and they’ll share their opinions and observations on a wide range of plant materials. (Class repeated Friday, 10:45 a.m.)

Integrating shrubs and perennials that produce an edible crop into ornamental landscape designs add color and open new possibilities for satisfying customer demands. Even clients with small yards or whose Home Owners Association does not permit a traditional garden can enjoy the benefits and beauty of an edible landscape. Michele will discuss a wide variety of edible options and share innovative approaches for designing and installing edible landscapes your clients will enjoy year round.

North vs South - What Difference Does it Make? Bill Hendricks, Klyn Nurseries Steve Foltz, Cincinnati Zoo & Botanical Gardens

2:45 p.m. - 4:45 p.m.

Setting Goals to Achieve Your Business Plan Jerry Gaeta , J. Gaeta Business Planning, LLC Present economic conditions have kept many companies growth stagnant and put pressure on staff and owners. Having a business plan is a tool for success, engagement and even better relationships with financial institutions. Learn the steps to build a goal driven business plan that will direct your hardscape or landscape company in a controlled manner that prepares you for attainment and challenges along the way. Gain an understanding of business plan components and best practices for developing a plan that guides you to stated goals and prevents reactivity to daily distractions that leave you hoping things work themselves out.

Small Fruits for Edible, Ornamental Landscapes Michele Stanton, University of Cincinnati

2:45 p.m. - 3:45 p.m.

Manganese Deficiency: Diagnose and Treatments for Lawns and Shrubs Chuck Darrah, CLC LABS Chlorotic trees and shrubs are common in many Ohio landscapes. Chlorosis is most often misdiagnosed and treated as an iron deficiency. Iron fertilization often does not cure the symptom and trees and shrubs continue to decline. Learn how to correctly diagnose chlorosis and make the correct treatment to restore good leaf color, improve plant health and save the plants from dying.

MY CENTS IS LANDSCAPE ARCHITECT STRONG!

Even after years in the Green Industry, I still attend CENTS to learn, see colleagues, and stay up-to-date on my certification. Joel John

M.J. Design Associates, Inc.


CENTS UNIVERSITY SCHEDULE: WEDNESDAY 2:45 p.m. - 3:45 p.m.

4:00 p.m. - 5:00 p.m.

Do you understand how profits and cash flow relate? Come learn to develop a monthly cash flow calendar, eliminate waste and excess capabilities, build a cash flow budget and a payment schedule system that will reduce accounts receivable issues. Marcus will review business operations and overhead structures, and discuss how carrying a materials inventory or lack of cash flow management processes can impact your profits and long term success.

As our customers begin to age they want less work, yet they still want color. Busy younger couples with little time to garden, but want to plant something that lasts and is colorful and easy.  The answer is flowering shrubs that can be integrated into both large and small gardens.  Their attributes besides flowers are some berry, some have interesting bark, and many are extremely colorful in fall.  I am going to present most of the ones that have been very successful in my garden and flourish in a wide range of zones and climates.  Many of these are good for beginners as well as advanced gardeners.  Perennial and small shrubs are the best of friends!

Improving Your Cash Flow Marcus VandeVliet, MV Enterprises

2:45 p.m. - 3:45 p.m.

Does Your Insurance Cover the Work You Do? Are You Certain? Rick Bersnak, Keenan Agency, Inc. Lawn and tree and shrub applicators have been treating commercial and residential properties in Ohio for the last several years with no basic coverage for the work they perform and the advice they offer their clients whose properties they treat.  The presenters will offer common sense explanations of the void between the coverage insurers are willing to offer, what applicators think they have and what is required by the Ohio Department of Agriculture. To support attendees in gaining a comprehensive understanding of the issues the presenters will review: types of coverage, claim scenarios and cases that illustrate financial liabilities and risks. The session will conclude with Q & A and an open discussion.

2:45 p.m. - 3:45 p.m.

Shrubganza Stephanie Cohen, The Perennial Diva

4:00 p.m. - 5:00 p.m.

Tricks and Tools of an Artist in Landscape Design Reuben Huffman, Fullmer’s Landscaping, Inc. Here is one designer’s method of harnessing the benefits of technology while maintaining a traditional hand-drawn appeal. A combination of Sketch Up and Photoshop is used to create an accurate, helpful, and pleasing landscape design presentation.  Reuben Huffman, APLD, will demonstrate these tools as you look over his shoulder through a design project. You’ll learn how Sketch Up is a quick, easy, and accurate tool for sitemaps, hardscapes, 3d modeling, and shadow studies and tips for using Photoshop for plans and renderings that sizzle. Reuben will also share tricks he uses to illustrate how topography, plants, and hardscape work together to knit the architecture to the site.

Managing Pests that Follow Plants from the Greenhouse Into the Landscape William Barnhill, Franklin Park Conservatory & Botanical Gardens

4:00 p.m. - 5:00 p.m.

Annuals can make an instant impact in the landscape and for this reason, they have become both a economic and design staple for the horticulture industry. However, there are often unseen issues that follow them from greenhouse to garden center to the landscape itself. What are these hidden perils? Learn seven common annuals and get tips and techniques on avoiding their major pest problems from the Lead Production Grower and IPM Specialist at Franklin Park Conservatory & Botanical Gardens.

Practical, reliable, easy-to-apply steps to designing a garden, especially for the professional with limited time. You’ll learn: How to match the garden to the owner’s needs, determine a budget, select a site, arrange the plants, and even how to be sure the finished garden gets the care it will need to look great.  The approaches reviewed in this session are perfect for: annual flower beds, perennial gardens and mixed herbaceous-woody beds.

2:45 p.m. - 3:45 p.m.

4:00 p.m. - 5:00 p.m.

Basic Tree Felling Rick Denbeau, Ronin Modern Arboriculture & Education

Integrated Pest Management in the Design Garden Pat Seibel, Four Star-Proven Winners

An in depth look at the practice of tree felling focusing on a safety oriented systematic approach to provide accurate felling results while in the field. Located in Climber’s Corner

When a garden is open to the public, such as the Proven Winners Display Garden at Four Star Greenhouse in Carleton, Michigan, it must look its best at all times. Keeping plant pests and diseases under control is critical. It’s also important to use the safest and most cost-effective techniques. Pat Seibel will detail his practical experience, and explain how Four Star integrates IPM practices in the garden, including introducing bio-controls, proper plant selection and care and maintenance to promote optimal health.

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Simple, Successful Garden Design Janet Macunovich, Garden A to Z


CENTS UNIVERSITY SCHEDULE: WEDNESDAY 4:00 p.m. - 5:00 p.m.

A Beginner’s Guide to Social Media & Brand Recognition Jan Bills, Two Women and a Hoe Whether you realize it or not, your prospects and clients are checking to see if you are engaging in social media. Let’s dig in and discover how to build and grow a social media presence. Jan will share practical, sustainable, and affordable social media marketing strategies to assist small business owners. From this session, you’ll learn relevant and simple social media and brand recognition practices that you can implement today to grow your brand and business! (Class repeated Friday, 9:30 a.m.)

4:00 p.m. - 5:00 p.m.

Using Houzz, Pinterest and Social Media: Drawing in the Consumer Houzz Speaker TBD

4:00 p.m. - 5:00 p.m.

Seizing Opportunity from Crisis: Columbus and the Emerald Ash Borer Joe Sulak, City of Grand Rapids, Michigan Take a comprehensive look at the financial, environmental tolls of Emerald Ash Borer on Ohio’s urban forests, insects, diseases, competitor plants and even climate change. Arborists and Urban Forest Managers are on the front line and are taking primary responsibility to mitigate the hazards associated with dead and declining trees. Learn what’s being done to address the current canopy crisis and understand best practices to prepare for future events from examples of the ways urban foresters are using: logistics, coordination and communication to inform responses to crisis and resource allocation and how they are developing strategies to recognize opportunities within the current crisis and ways to use them to attain goals that better prepare programs for future threats.

Industry experts will lead a discussion on how to incorporate social media and online resources like Pinterest and Houzz to expand demand and sales from consumers who shop, research and generate their design ideas via the internet.

MY CENTS IS “CENTS-ABLE” STRONG!

From my first CENTS in 1977 to the present, CENTS has evolved, but what has stayed the same is networking, seeing peers and getting updates on ONLA and more, all in a 3-day period. Ron Wilson

W. A. Natorp Corp.

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CENTS UNIVERSITY SCHEDULE: THURSDAY 8:00 a.m. - 9:00 a.m.

9:30 a.m. - 12:30 p.m.

If you understood what you and others body language reveal without saying a word; how would these insights guide your personal and professional success? Janine Driver, media expert [TODAY Show, 20/20, CNN, Anderson Cooper and Dr. Oz] and Body Language Institute Founder, President, and Lead Instructor, knows the answer! Stop wasting time, money and resources. Start paying attention to what your body is saying and discover the ‘unspoken reasons’ for the NO’s in your life. Learn and laugh while Janine share stories that expand your ‘listening’ and we guarantee you’ll leave the presentation inspired and prepared to unleash the power of the New Body Language to win new business and connect authentically with your clients, colleagues and team!

This intensive Two Part training prepares technicians to: install, test, troubleshoot, diagnose, service and repair commercial and residential systems and provides a review of the components of the Certified Irrigation Technician exam. You’ll learn how-to review the plan, allocate equipment & material for the jobsite preparation, and review best practices for site preparation that include: locating utilities, flagging the job, checking water pressure and testing existing components. The instruction includes training on pipe gluing, head installation, diagnostics and troubleshooting of electrical and water elements. John will review OSHA requirements and safety processes that should be implemented to support the team with preparation, equipment maintenance and on the jobsite.

KEYNOTE ADDRESS: You Say More than You Think: How-to Make Every Moment with Clients more Profitable! Janine Driver, Body Language Institute

9:30 a.m. -12:30 p.m.

Fundamentals of Leadership & Coaching Kirk Gibson, Bobcat & Doosan Infracore Construction Equipment Communication is essential to every manager, coach, and leader in today’s environment. This training provides methods to ensure that you can broadcast and receive on the same frequency as your employees and coworkers. Kirk guides you through the three-phase coaching process where you set expectations, deliver feedback and inspect expectations with team members using techniques from strategic listening, to effective questioning and learn to develop SMART commitments, multilayered benefits learn a protocol for handling resistance. Attend this interactive training that will provide you resource anchors for support in times of stress and give you advanced skills to communicate, motivate, develop and manage talent across your team.

9:30 a.m. - 11:30 a.m.

Create a Destination Company: How to Find, Attract & Retain Great Employees Jeffrey Scott, Jeffrey Scott Consulting, Inc. To attract and retain great clients, and build a self-managing and profitable business, you’ve got to attract and retain great employees. Period. This workshop shows you how-to implement the 7 Pillars of a Destination Company, where hard-workers, rising stars and top talent are attracted and encouraged to plant and grow their careers. Jeffrey will demonstrate concepts from his new book, Destination Company to enable you to immediately improve and grow your company. Learn how to attract better employees by treating recruiting like marketing, create an ownership culture, implement effective people-systems and become a magnet for good employees by implementing vision/values based leadership.

Irrigation Service Technicians: Training Intensive & Test Preparation – Part 1 John Newlin, Quality Services

9:30 a.m. - 10:30 a.m.

Snow & Ice: Equipment Selection and Maintenance for Best Financial & Customer Performance Richard Arlington, Arlington Lawncare, Inc. Snow and ice management in winter conditions is demanding work. It involves extensive hours, logistical management, knowledge of the weather, and major costs in equipment, materials, and manpower. Many landscaping companies see an opportunity in adding snow and ice management as a service. This can be achieved if done right, but there are fundamental areas that must be thoroughly reviewed prior to taking that leap.

9:30 a.m. - 10:30 a.m.

Tree Injection Best Practices Gregg Suver, Rainbow Treecare Scientific This presentation will discuss safe methods of maintaining the trees and shrubs we have in our landscapes. Mature trees and shrubs (OK, small trees also) are often attacked when stressed and this presentation will provide some insights as to what, why, and how to approach plant health care with the safety of the environment and the applicator responsibly. Learn how to be safe and operationally efficient while controlling pests such as borers, caterpillars, aphids, bagworms, gypsy moth, sycamore anthracnose, dutch elm disease, oak wilt, and the condition of chlorosis.

9:30 a.m. - 10:30 a.m.

Non-Stop Garden Stephanie Cohen, The Perennial Diva With hectic lifestyles and busy schedules, people are finding it more and more appealing to enjoy their leisure time at home rather than packing their bags in search of peaceful retreats. But how can they confidently create a garden retreat?  By following this advice and building a nonstop garden, they’ll have more creative planting options, a garden that provides year-round interest, and - most importantly - a yard that requires less maintenance than a traditional perennial border.

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CENTS UNIVERSITY SCHEDULE: THURSDAY 9:30 a.m. - 10:30 a.m.

Soil Science and Tree Biology - Their Critical Relationship to Healthy Trees James Urban, Urban Trees + Soils Trees and soils have critical relationships that must be considered when planting or managing trees. This session will be a review of the 8 functional parts of soil. The lecture covers the interrelationships of soil texture, chemical properties, pH, organic matter, density, structure, soil biology, and profile, as they impact the conditions that grow plants. This session will also review the important aspects of tree biology that must be considered in the design of a tree planting space. These include growth aspects of leaf and twig, annual wood production, trunk flare and zone of rapid taper roots, feeder roots and transport roots, decline indicators, and how these can help reflect and or predict soil conditions and growth expectations.

9:30 a.m. - 10:30 a.m.

Hazard/Technical Cutting Techniques with a Chainsaw Rick Denbeau, Ronin Modern Arboriculture & Education Introducing a systematic approach to cutting hazardous technical trees already or partially on the ground. Located in Climber’s Corner

9:30 a.m. - 10:30 a.m.

The Great Green Lawn: What Does it Mean to Owners, Contractors and the Economy? Norm Goldenberg, Namron Business Associates- PLANET What exactly is the anti-green movement? It is comprised with those that are opposed to enhancing our environment with inputs or is it those in our industry who improve the environment with the work we do by protecting and enriching the lives and surroundings.  Is aesthetics, the perceptive word that illustrates to some the fact that there are no other benefits to what we do to enhance, improve, and enrich the water, air and sight where we live, work and play?  We need to do a better job in communication the work we do and benefits derived.  If aesthetics is a by-product of our hard work, then need we be ashamed?

MY CENTS IS SALES STRONG!

CENTS offers tremendous networking opportunities which allows me to meet potential customers and reconnect with colleagues.

Steve Maddox Michell’s

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CENTS UNIVERSITY SCHEDULE: THURSDAY 9:30 a.m. - 10:30 a.m.

You Can’t Lie to Me: Communication Strategies that Increase Confidence, Customer Satisfaction & the Bottom Line! Janine Driver, Body Language Institute You work hard and deserve to know that your team and customers are trust-worthy and dependable. Janine will share techniques so you can quickly spot words and phrases that suggest there’s something more to the story and you’ll learn practical strategies for growing your business. Soon your whole team will be able to spot those “the check is in the mail” clients before you give them your time or build their project. No more wrestling with couple-dynamics! Come learn to decode the truth through people’s word choices, pitch and tone and elevate your confidence, strength and ability to handle defensive and uncertain situations with professionalism. If you want richer, more trusting, authentic relationships, come learn how to make everyone happy, win more bids and expand your business!

11:00 a.m. - 12:30 p.m.

We All Want the Same Thing – Better Construction, Collaboration & Communication Tim Schmalenberger, MKSK- Landscape Architecture, Urban Design & Planning Why do some site construction projects go smoothly while others fail... even when the size and scope of work are nearly identical? This session will identify communication factors that contribute both positively and negatively to the projects’ success or not. Learn through participation, as we traverse a lively discussion of real-life project “war stories” and identify together how we can achieve what we want in our projects (success) through better collaboration vs. torturing ourselves or other project players in the process. Bring your project stories and be open to sharing and gaining new ideas on how-to produce successful projects and relationships. Audience participation is an absolute must...prepare to have fun! 

11:00 a.m. - 12:30 p.m.

Laws & Liabilities: Key Concepts Independent Contractors & Business Entities Must Understand Victor Merullo, Merullo, Reister & Swinford Co., LPA Come learn the legal concepts via cases that illustrate the key legal differences between an employee, an independent contractor and the reasons why owners need to use concise terms and conditions in any Independent Contractor Agreement so all parties are protected. The program reviews types of business entities including: sole proprietors, corporations, partnerships and limited liability companies and discusses why each type of business entity has unique liabilities and needs for documentation. * Course content from Contract Basics for Arborists which has template independent contract agreement and other forms essential to subcontracted services per entity type. *NOTE: Book/CD set can be purchase for $25 via CENTS online registration or onsite and are recommended for all attendees to ensure you leave the session prepared to perform subcontracted services in a legal and safe manner.

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11:00 a.m. - 12:30 p.m.

Herbicides and Turfgrass – How to Develop Effective Weed Control Programs & Answer Client FAQ’s Dave Gardner, Ohio State University-Turfgrass Science Development of weed control strategies requires: species identification, selection of appropriate products and timing of application. Learn about the newest herbicides and how their performance compares with industry standards as well as organic lawncare alternatives and how these compare to conventional chemistries. Dave will review the controversies of herbicide use and what we know about pesticide fate in the environment and share strategies for communicating the risks/ benefits of herbicides to clientele.

11:00 a.m. - 12:00 p.m.

Tending the Landscape: Diagnosing and Handling problems Janet Macunovich, Garden A to Z Problems occur even in the best landscapes. If diagnosing problems and treating plant ailments is taking up more time and creating more brain strain than you like, take this course on plant-doctoring. Complete with common symptoms, what they mean, and cures that are so much simpler and probably much less expensive than what you’re doing now or think you must do.  Also included are remedies for some of the most common “hardscape” problems, how to know they may be occurring, and how to solve them.

11:00 a.m. - 12:00 p.m.

Is Chemical a Dirty Word? IPM for Sensitive Environments Patrick Hoehn, Franklin Park Conservatory & Botanical Gardens Both the general public and horticulture industry are becoming more aware of the possible toxic impacts of pesticides on human health and the environment. Interior and exterior spaces that are open to the public must seek to reduce public exposure to pesticides, and social limits in sensitive environments--such as those that cater to children, pets, and pollinators--provide unique challenges to pest control. Speakers from Franklin Park Conservatory and Botanical Gardens will share their expertise on maintaining healthy and beautiful gardens while respecting the sensitive spaces they work in and those that visit them. The IPM tips discussed will seek to decrease toxic exposures using cost- and timeeffective methods.

11:00 a.m. - 12:00 p.m.

Understanding & Managing Your Energy Costs Anne Schenk, Palmer Energy Do you understand what drives your natural gas & electric costs? Energy costs are one of the largest expenditures for green industry companies, so understanding and managing these costs can provide substantial savings to your business. The Palmer team will review the basics of the natural gas & electric industries and what influences your energy rates via a discussion that addresses: generation, production and transmission, rate components, market drivers, deregulation and pricing options as they relate to natural gas and electricity.


CENTS UNIVERSITY SCHEDULE: THURSDAY 11:00 a.m. - 12:00 p.m.

Edible Ornamentals: The Marriage Between Use and Beauty Deb Knapke, Columbus State Community College Today’s gardeners want more than an attractive landscape. They want a landscape that fulfills multiple functions.  What better way to tap into this trend than to include plants that are pleasing not only to the eye and nose, but also to the taste buds?  The concept of the edible landscape dates back to ancient times.  But what is the nature of today’s edible garden? Debra will offer options for adding edible trees, shrubs and herbaceous plants to your design palette.

11:00 a.m. - 12:00 p.m.

Exits are Inevitable: Prepare & Complete a Successful Exit or Succession Ed Wandtke, Wandtke & Associates Business owners are often too busy addressing economic challenges and competitive pressures to complete the critical task of exit planning. All owners exit their businesses when that day comes and they want to exit on their terms. Two important criteria owners must consider in advance

are: financial independence and choosing the person or entity that will receive or buy the business. Many owners wonder why it’s important to exit plan if they don’t plan to leave or sell the business soon; so to address this issue Ed will review recent issues and challenges to the Green Law and the crisis plan that had to be implemented to resolve them. Learn about challenges of not having an exit plan, the time line is necessary to develop a plan and what can happen if a plan is developed that brings peace of mind and less stress on the business, owner and their family.

11:00 a.m. - 12:00 p.m.

Retail Business is Show Business Anne Obarski, Merchandise Concepts Your customers rate your “performance” every time they come in contact with you and your retail business. Their critique starts with what they see, hear and experience. Anne will teach you strategies that will get your customers applauding. She’ll explore how color, lighting, inventory control, merchandising, smells, sounds and well-trained “actors” are all part of the retail stage. You will find out how you can get your customers to give you a “standing ovation” every time they do business with you.

MY CENTS IS EXHIBITOR STRONG!

As a multi-generational grower and a longtime CENTS exhibitor, attending the show is essential. Networking with other growers, presenting new products, great educational sessions and keeping up-to-date on the latest trends are just a few reasons why I attend. Tom Demaline

Willoway Nurseries, Inc.

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CENTS UNIVERSITY SCHEDULE: THURSDAY 11:00 a.m. - 1:00 p.m.

2:30 p.m. - 4:00 p.m.

Although most nurseries and landscape operations are not usually targeted by OSHA there are still a number of major OSHA regulations that apply especially around the Maintenance Shop Area. Also employees involved in maintenance activities are exposed to a number of serious injuries. These can include serious hand injuries, slips, trips and falls, electrical burns, chemical exposure, eye injuries and back injuries. This seminar is designed to outline and identify the key OSHA standards that apply to your Maintenance Operations and help eliminate safety hazards to your employees.

Many business owners ask “How do I calculate the value of my company?” While owners may have a feel for the value of your business, in reality, value varies depending if you are a buyer or seller. What are the key items that will determine the value of a business – customers, contracts, employees etc. This presentation will provide insights as to what would be the value of your business in its current operating condition. Once we have value principles established; Ed will demonstrate why knowing how to lead and direct your company are just as key as value drivers are for your business. A budget and strategic plan will support goal attainment and can improve the financial performance of your company, but how do they impact the value of your company? Learn what value drivers exist in a green industry company, what will have the largest impact on the future value of your company, and how to incorporate the value drivers in your planning for 2015?

Can Your Maintenance Shop Survive an OSHA Inspection? Gary Hanson, American Safety and Health Management

12:30 p.m. - 1:30 p.m.

Basic Tree Rigging Rick Denbeau, Ronin Modern Arboriculture & Education

What are the Factors that Drive the Value of Your Business? Ed Wandtke, Wandtke & Associates

A discussion and demonstration of simple yet effective ways to rig tree parts safely to the ground with the use of ropes, pulleys, and other tree rigging tools. Located in Climber’s Corner

2:30 p.m. - 3:30 p.m.

1:00 p.m. - 4:00 p.m.

So you have all the equipment, all the material, a great crew and all the time needed to make your business a success during snow season… so why are you not rolling in the dough come spring? Rich is a 30 year veteran and snow and ice expert in the exterior maintenance industry, during his seminar you will learn to understand the strategic tactics to winning in bidding and profiting throughout the snow season. Learn why you could be setting yourself up for failure and how you can make small adjustments to save time and money when dealing with your customers. Work smarter not harder at increasing your efficiency and decreasing your bottom line cost.

Introduction to Construction of Permeable Pavements Greg Ambrose, Fairlawn Consulting This class is perfect for owners, estimators, foreman and designers who want to learn to build strong from the ground up. As a Certified ICPI trainer, Greg will walk attendees through the steps in building permeable interlocking pavements (PICP’s) including system components, selections of various types, construction and maintenance best practices with design and layout. The course also includes a discussion of the differences between a PICP and a traditional pavement.

1:30 p.m. - 4:30 p.m.

Irrigation Service Technicians: Training Intensive & Test Preparation – Part 2 John Newlin, Quality Services This intensive Two Part training prepares technicians to: install, test, troubleshoot, diagnose, service and repair commercial and residential systems and provides a review of the components of the Certified Irrigation Technician exam. You’ll learn how-to review the plan, allocate equipment & material for the jobsite preparation, and review best practices for site preparation that include: locating utilities, flagging the job, checking water pressure and testing existing components. The instruction includes training on pipe gluing, head installation, diagnostics and troubleshooting of electrical and water elements. John will review of OSHA requirements and safety processes that should be implemented to support the team with preparation, equipment maintenance and on the jobsite.

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Generating a Successful & Profitable Snow & Ice Business Rich Arlington III, Arlington Lawncare, Inc.

2:30 p.m. - 3:30 p.m.

Designing Containers that WOW!! Pat Seibel, Four Star-Proven Winners Go beyond ‘thriller, filler and spiller,’ and learn how to combine new and unusual annuals and perennials to create eye-catching containers that bring the beauty of the garden to the patio, porch or entry way. Pat Seibel will share some of his proven combinations and his favorite varieties, along with tips for ensuring your containers will perform all season.


CENTS UNIVERSITY SCHEDULE: THURSDAY 2:30 p.m. - 3:30 p.m.

Water Feature Remedies: Cloudy H2O, Pump Issues and Leaks Ben Hoffman, Pond Supplies of Ohio, Inc. If you’ve been plagued by cloudy or green water, low or no-flow and pump sizing issues this is the class for you! Water features can be a profitable line of business, if you can prevent these expensive “Where did my water go!” call-backs. Come learn industry best practices for prevention, analysis and remedies for the most common water feature issues. You’ll leave the session with proven methods to quickly assess and inexpensively resolve or prevent these problems from ever happening.

2:30 p.m. - 3:30 p.m.

Trees, Nurseries and Specifications: Shifting Practices & Paradigms James Urban, Urban Trees + Soils Huge amounts of time and energy have been spent over the last 40 years trying to improve the growing conditions for trees in our cities. There is still the need for major changes in the quality of the nursery stock being put into increasingly expensive planting sites. We’ve had branch problem

improvement with new trees, but the root systems continue to elude the needed attention, even though they’re causing tree failures both during plant establishment and much later in the trees life cycle. Root problems and the tree growth issues will be presented and a review of why planting quality trees begin with a specification that reflects the items we are trying to control in our tree approval process. Important changes in language can equip the purchaser with new tools to better evaluate plants and have a stronger basis to reject or modify trees before they are planted.

2:30 p.m. - 3:30 p.m.

Neonicotinoid Update: Public Perception, Law Review & Best Practice Tips Joe Bischoff and Craig Regelbrugge, AmericanHort The goal of maintaining the tools we need to effectively manage pests could be a victim in a head-on collision with public perceptions over bee and pollinator protection. How can the industry best position itself to do both? This presentation will bring us up to date on the threats and opportunities we face. Learn more about the Horticultural Research Institute and AmericanHort’s Bee and Pollinator Stewardship Initiative and what you can do in your own business.

MY CENTS IS BUSINESS STRONG!

With the introduction of CENTS business classes over the past couple of years, I have found the speakers to be engaging and they have helped me think about our business practices differently. Molly John

M. J. Design Associates, Inc.


CENTS UNIVERSITY SCHEDULE: THURSDAY 2:30 p.m. - 3:30 p.m.

Porous Paving Materials - Storm Water Management, Erosion Control & Safety Bob Myers, Pond Supplies of Ohio, Inc. Over the last decade, homeowners and businesses have become concerned about the costly impacts of storm water damage; as they must repeatedly work to maintain, repair and resolve emerging safety issues to patios, sidewalks and hardscapes. Municipalities are experiencing rising costs for construction and maintenance of public works as a result of storm water management requirements. Porous paving materials are one of the best solutions to help control storm water run-off, stop run-off erosion on roadways and bike/hiking trails. Porous paving materials can also make sidewalks, tree surrounds and swimming pools safer and reduce maintenance costs for all your clients.

2:30 p.m. - 3:30 p.m.

Rain Gardens: Stormwater Control & Environmental Benefits Homeowner Want Rose Seeger, Green City Resources As homeowners and property managers become aware of the costs and issues involved in managing stormwater, many are choosing rain gardens to control the runoff from their homes and businesses. Rain gardens are shallow depressions and serve as landscape features that effectively collect and treat stormwater and reduce localized flooding. You’ll learn how rain gardens can be integrated into the existing landscapes as a retrofit or be included in your initial landscaping plan. We’ll discuss best practices for accurate sizing, proper construction and maintenance of rain gardens. Rose will also provide tips for: communicating, selling and installing successful rain gardens that look good, add habitat and ecosystem services, manage runoff, operate effectively and safely for the long-term. 

2:30 p.m. - 3:30 p.m.

Emergency Preparedness & High Angle Rescue Techniques: Part 1 Rick Denbeau, Ronin Modern Arboriculture & Education An introductory look at what it takes to be prepared for a workplace emergency in a high angle setting. Located in Climber’s Corner

4:00 p.m. - 5:00 p.m.

Complementary Design: Embracing Nature Inside and Out Deb Knapke, Columbus State Community College A landscape is made up of three parts: the interior, the exterior, and the building shell in between. The California School of Design strives to unite the three, which made me ask...what’s in it for me? So I surveyed visitors to ODNR’s Prairie Area at the Ohio State fair. When I saw how thirsty and enthusiastic they were to improve their well-being by surrounding themselves with nature, I saw BIG opportunities!  Designers, architects,

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contractors, growers and retailers of plants for the landscape can incorporate nature into your designs. Come learn practical methods to blend the interior environment with the outside to deliver 360° “green experiences” that will make your clients happy year round.

4:00 p.m. - 5:00 p.m.

Nursery Plants Behaving Badly: New Add-On’s to Invasive Plant Lists Teresa Culley, University of Cincinnati Several plants of past or current nursery importance are now appearing on invasive plant lists in Ohio and surrounding states. Scientific evidence reveals that these plants are spreading unassisted into natural areas and forming populations that can damage natural ecosystems.  Such species include the Callery pear, Japanese barberry, and burning bush, among others.  It is important that the nursery industry recognize this situation so that it can be prepared and develop suitable, non-invasive alternatives to offset any future economic impacts.  In this presentation, we will discuss the process through which plants are assessed as being invasive, which ornamental plants are new additions to these lists (and why), and ways in which some species can be controlled.  The emphasis will be on ways in which the nursery industry can be proactive and help develop practical and economical solutions to this issue.

4:00 p.m. - 5:00 p.m.

Unique Events that Will Turn Your Business Inside Out! Louise Reiling, Auburn Pointe Greenhouse Louise will show you the 4 successful events that have made her business stand out.  She will give you ideas on how to create events at your greenhouse, making it totally unique to the owner, staff and business.  You will also learn the key elements needed to make a greenhouse event a success.  Louise will share ways to have a fabulous event on a small budget. Discover why customers say that being on Auburn Pointe’s “Invitation List’ has true cache and how this new line of business is delivering substantial contributions to earnings each year. Come learn how Louise started with one small event, applied the lessons she learned and customer comments to generate a diversified earnings portfolio and new customers from across the state.

4:00 p.m. - 5:00 p.m.

Sustainable Turf Management - Using the 4R Principles of Nutrient Management Chuck Darrah, CLC LABS The perception of adverse environmental impacts from fertilizer use in urban landscapes is causing nutrient use restrictions in many parts of the U.S. These regulations are leading to unintended consequences in lawn quality and in some cases greater adverse environmental impacts. Learn how nitrogen and phosphorus behave in landscape soils. Also, learn the 4R Principles of Nutrient Management and the importance of soil testing in the urban environment to maximize turf performance while minimizing environmental impacts and costs.


CENTS UNIVERSITY SCHEDULE: THURSDAY Family Business Transitions, Transformations & Turnovers Bill Boonstra, Bluestone Perrenials Jerry Schill, Schill Grounds Management, Inc.

4:00 p.m. - 5:00 p.m.

began to surface. Eventually DuPont received over 30,000 claims for damages in excess of $1 billion.  In this presentation, Dr. Bert Cregg will discuss the Imprelis issue and other case studies of herbicide damage to trees.  He will present suggestions for herbicide applicators to reduce the likelihood of tree-herbicide issues and steps that arborists can take if they suspect that trees have been damaged from an herbicide application.

4:00 p.m. - 5:00 p.m.

4:00 p.m. - 5:00 p.m.

This session will address how project tracking, management, predictive maintenance and safety affect productivity, morale and the bottom line. We will utilize the changes in the Hazards Communications Standard as a frame of reference, along with some strategies to consider for improved safety, quality, and profitability.

The prevalence and importance of social media marketing can’t be overstated. Your prospects and clients are engaging and evaluating you via social media. Social media is a digital asset that grows every year and over time it can provide huge leverage and marketing independence. In this session, you will learn how to build brand recognition and ROI by interacting with your resource network, customers, prospects and referrals using powerful social media strategies and tactics. (Class repeated Friday, 2:00 p.m.)

Project Tracking & Predictive Maintenance Dean Bortz, Columbus State Community College

4:00 p.m. - 5:00 p.m.

When Good Chemicals Go Bad: Imprelis and Other Herbicide Disasters Bert Cregg, Michigan State University

An Advanced Guide to Social Media & Brand Recognition Jan Bills, Two Women and a Hoe

In spring 2011 landscapers and lawn service companies in the Midwest began treating lawns and golf courses with Imprelis, a newly registered broadleaf herbicide for turfgrass. By early summer 2011 widespread reports of tree death and injury associated with Imprelis applications

MY CENTS IS NETWORKING STRONG!

CENTS is the premier Green Industry show in the region. It provides an unmatched, efficient platform to network with my customer base in the Green Industry. I advance my professional education with nationally recognized speakers and relevant topics in today’s business environment. Lenny Garrard, Jr. Bobcat Enterprises

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CENTS UNIVERSITY SCHEDULE: FRIDAY 8:00 a.m. - 10:30 a.m.

TRUST Selling: Sales Training for Your Whole Team! Kirk Gibson, Doosan Infracore Construction Equipment Customers are diverse, as are the members of your team that serve them; so it’s vital to sales and customer service that they all understand how to establish TRUST and take excellent care of your customers. Kirk trains this comprehensive process to all levels of sales/customer care professionals internationally, and he knows that to produce consistent results and build long-term relationships, it takes more than a “sales personality.” This training covers elements of the TRUST Selling process and provides concrete examples for developing skills & best practices around steps to generate revenue and loyal customers. Get coaching on how-to: create a sales/client service plan, prospect/build rapport, ask effective questions, generate benefit statements or examples to match individual customers and attain goals consistently. Learn behavior styles and get practical guidance on how-to communicate more effectively with a diverse range of customers.

8:00 a.m. - 9:30 a.m.

Estimating Labor & Materials for Segmental Concrete Pavements Greg Ambrose, Fairlawn Consulting This course is ideal for owners, estimators and designers as the intent is to provide the essential information to ensure you bid and win hardscape projects that will be profitable. The program covers a methodology for generating accurate cost approximations of: labor hours, materials, equipment, and subcontractor costs associated with each potential project so your bid is complete and meets your revenue and profit goals.

8:00 a.m. - 9:00 a.m.

Design Faster - Sell More Jody Shilan, Jody Shilan Designs, LLC Clients can go from hot to cold very quickly if you take too long to get back to them. Their excitement of redoing their entire property fades with each passing day, until they either decide to hold off until next year, or worse yet, they go with another company. Cut your design time in half and get back to your clients faster than ever before! This session gives you the tools to do just that. You’ll learn to avoid designers block, schedule activities, design while you commute (no texting allowed) and get to know the key players at your local Staples or property survey office. Come see how Jody has streamlined the design and information gathering steps to keep him in the creative zone and support rapid delivery of the plan, bid and expedited decisions.

8:00 a.m. - 9:00 a.m.

Green Roofs & Walls - Infusing Urban Environments with Nature Rose Seeger, Green City Resources Green roofs and green walls have become more popular and common in our urban landscape. Have you had inquiries from residential or commercial customers? If so, then it’s time to get informed and learn

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industry best practices for design and construction of these projects that provide essential environmental and economic benefits. The bio mimicry of green roofs and green walls resemble landscaping on the ground, but harsher conditions challenge their survival. Rose will discuss the key functions and components of green roofs and illustrate from her projects how habitat, animals and storm water management can play a role in a project’s success or failure. You’ll also learn about stormwater retention and weight loads, so you leave the course ready to design, bid and install successful green roof and wall projects in a variety of settings.

8:00 a.m. - 9:00 a.m.

What Woman Want from their Landscaper! Anne Obarski, Merchandise Concepts These statistics should be important for all landscape businesses: More than one in five home buyers is a single woman, twice as many unmarried women are buying homes than single men and 80% of all buying decisions are made by women. Whether you offer residential or commercial services, you probably will run into a woman decision maker.  Now is the time to take a look at your business through a woman’s eyes! In a time of business uncertainty, listening to your “best customer” is the trump card you need to play to insure a landscape business.

8:00 a.m. - 9:00 a.m.

Deer Resistant Landscapes: Plant Selection and Seasonal Deterrents Roger Gettig, Holden Arboretum How can you help your commercial and residential customers maintain the beauty and investment they’ve made in their landscapes with an everincreasing deer population? Creating deer resistant landscapes includes not only plant selection for browsing resistance, but also appropriate seasonal use of deterrents and other techniques to discourage the establishment of foraging patterns. This session will review strategies and provide plants recommended for deer resistant landscapes.

8:00 a.m. - 9:00 a.m.

Insecticides Use in Nursery, Greenhouse and Landscape Settings Brett Garrard, Dow AgroSciences Applicators and managers must consider a multitude of factors to ensure efficacy long-term program success and this training will provide professionals insight into: the steps new products go through prior to coming to market; why it is so important to follow label directions of insecticides and all products; the importance of pollinators and support these populations relates to following label directions. Learn the topics growers must consider selecting insecticide(s) and where/how they can access key information on each option. Brett will outline commonly used insecticides, their mode of action and discuss the introduction of XXpire insecticide and look at IRAC and why this is important to insecticide use and review how chemical class rotation can help combat resistance.


CENTS UNIVERSITY SCHEDULE: FRIDAY 8:00 a.m. - 9:00 a.m.

9:30 a.m. - 11:30 a.m.

The presentation will cover components of the Ohio ALB Eradication Project, including survey, control, and regulatory activities. Efforts to detect and increase awareness of ALB and other exotic tree pests throughout Ohio through survey and outreach will also be discussed.

In this exciting interactive session, learn how Jeffrey Scott transformed 3 mundane no-growth landscape firms into among the most dynamic firms in their state. Then learn how to do the same things in your company, with minimal investment. From these three on-the-ground and highly applicable case studies you’ll learn six key lessons and tools that will dramatically maximize your firm’s success and profitability in 2015.  Attendees will leave this session with: a renewed sense of what is possible, a self-assessment, and concrete steps to reinvigorate profits, sales, and your company’s value.

Ohio ALB Eradication Project & Early Detection of Exotic Tree Pests John Burch, USDA APHIS PPQ

9:30 a.m. - 11:00 a.m.

The Art of Stone Construction: Walls, Outcrops, Paving and Ponds John DeVore, DeVore’s Land & Water Gardens High quality, custom stonework will set your hardscapes apart from the competition and move you into more upscale projects. This presentation will look in detail at the step by step process of how to install stone in the landscape via dry laid and mortared applications. We’ll look at projects and possibilities for using stone paving for walks and patios, stone walls and outcrops, naturalizing stone in ponds and best practices for boulder placement. Come get inspired to apply stone and your creativity to grow your business.

Roadmap for Success: A Case Study in Business Transformation Jeffrey Scott, Jeffrey Scott Consulting, Inc.

9:30 a.m. - 11:30 a.m.

Job Market Visibility & Preparedness: LinkedIn, Resumes, Interviews and Offers Amy Dennis, Atrium Tech Solutions & Ability Professional Network How are you being found in today’s job market? Come learn about being found using social media site, LinkedIn.  Once found, how to navigate through the interview process.  Learn about the common questions asked and how to answer them so you get the job! 

MY CENTS IS SCIENTIFICALLY PROVEN STRONG!

CENTS gives me a chance to learn more about diagnosing plant problems to grow better, healthier and more robust plants. Chuck Darrah

CLC LABS

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CENTS UNIVERSITY SCHEDULE: FRIDAY 9:30 a.m. - 10:30 a.m.

Did You Just Plant Weeds in a Rain Garden? James Funai, Cuyahoga Community College: East Campus With the need to address stormwater opening countless doors of opportunity for the Green Industry, we must ask if we are willing to stand up for good design principles. Much of the research and development in this field has focused on the functionality of the system and paid too little attention to the key component of aesthetics.  By examining installed projects we will explore some do’s and don’ts that will lead to rain gardens that both function and look good doing it.  Without public buy in, through good aesthetics, this technology is doomed to fail.     

9:30 a.m. - 10:30 a.m.

Tree Risk Assessment Barb Neal, Green Legacy Tree Consultants, Inc. You have become familiar with the new A300 Tree Risk Assessment and the ISA Best Management Practice for Tree Risk Assessment. This session will provide vital details as to what you should be including in a Tree Risk Assessment Report according to the A300 Standards for Tree Risk Assessment and the ISA BMP for Tree Risk Assessment. We’ll look at whether or not the standard form is sufficient for your clients, or is an additional report needed?  Barb will outline the pros and cons between a form, booklet, letter, oral or videography report, so you can implement the best options for your business and customers. This session will give you insights and tips of the trade when reporting on a tree risk assessment.

9:30 a.m. - 10:30 a.m.

Capture High Margin Sales with Abundant Container Garden Displays Bill Peters, Fullmer’s Landscaping Veteran gardener, container connoisseur, and visionary, Bill Peters will take you on an exciting journey through his experiences and techniques in the retail market on how to wow the customer the moment they step foot into your establishment, and have them keep coming back for more! Bill will share what he has learned through experience and travel, the latest trends in container gardening, how to create phenomenal displays in your garden center, and unique function ideas that will set you apart from your competition, while you watch your high margin sales soar.

9:30 a.m. - 10:30 a.m.

A Beginner’s Guide to Social Media & Brand Recognition Jan Bills, Two Women and a Hoe

9:30 a.m. - 10:30 a.m. Career Development Speaker TBD

9:30 a.m. - 10:30 a.m.

My Green Industry Career: Young Professionals Panel Panel TBD

9:30 a.m. - 10:30 a.m.

Emergency Preparedness & High Angle Rescue Techniques: Part 2 Rick Denbeau, Ronin Modern Arboriculture & Education A more in depth look at tree related emergency scenarios like a trapped/ pinned climber or a spar/pole rescue. Located in Climber’s Corner

9:30 a.m. - 11:30 a.m.

Snow & Ice: Liquids- Save Money and Grow Your Profits Daniel Gilliland, SnowEx The benefits of incorporating liquids into your snow & ice business tool box range from financial to safety and environmental. Come get a full spectrum view of how liquids reduce slip and fall claims, the amount of Chloride applied and how they increase the top and bottom line. We’ll discuss how liquids applied before storms act as an anti-icer that prevents snow/ice from bonding to pavement, producing a cleaner look that’s safer for drivers, pedestrians and the environment. Learn how liquids and brine can save your BIG dollars on labor, equipment and materials by stock pile treating which reduces use of salt needed and when combined with salt brine will further decrease your needs and application of expensive resources.

10:45 a.m. - 12:15 p.m.

North vs South - What Difference Does it Make? Bill Hendricks, Klyn Nurseries Steve Foltz, Cincinnati Zoo & Botanical Gardens Ohio is a diverse state made up of many soil types, weather and rainfall patterns. Plant performance can be effected by where you live, garden and do business. Bill and Steve will be facilitated in a lively discussion of these dynamic factors and they’ll share their opinions and observations on a wide range of plant materials. (Class repeated Wednesday, 2:45 p.m.)

10:45 a.m. - 12:15 p.m. Whether you realize it or not, your prospects and clients are checking to see if you are engaging in social media. Let’s dig in and discover how to build and grow a social media presence. Jan will share practical, sustainable, and affordable social media marketing strategies to assist small business owners. From this session, you’ll learn relevant and simple social media and brand recognition practices that you can implement today to grow your brand and business!

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How to Sell & Market Concrete Pavers Greg Ambrose, Fairlawn Consulting This program is designed for designers, estimators, owners and installers as our focus will be to deliver practical steps and marketing principles for installers and selling strategies to increase your teams’ ability to win new business. Hardscape sales are unique from landscape design/


CENTS UNIVERSITY SCHEDULE: FRIDAY installation and Greg will share the tools and tips he’s learned from years of experience working in the field closing deals. Come learn new ideas, proven strategies and practical processes to help you grow your hardscape business from an ICPI certified expert.

10:45 a.m. - 11:45 a.m.

Site Analysis Paralysis: What’s the Solution? Jody Shilan, Jody Shilan Designs, LLC Performing a proper site analysis is critical for your landscape design, your estimate and the overall success and profitability of the project. Unfortunately, because we are so busy, many of us rush through them, missing important details and critical information. Well this course is going to change all that, right now! Come learn Jody’s time tested trade secrets to accomplish both fast and accurate site analysis. You’ll learn to use siding, fences, graph paper, spot elevations to cut your time in half, and keep you in the creative zone, so you can capture the “Big Picture” ideas flying around in your head. It’s time you got to know the site like the back of your hand, instead of writing on it.

10:45 a.m. - 11:45 a.m.

Tree Planting: What Matters and Why? Bert Cregg, Michigan State University Few topics seem to generate as much discussion as proper techniques for tree planting. The list of do’s and don’ts is ever-expanding and sometimes the “rules” may even conflict.  So, what’s important and what isn’t?  In this presentation, Michigan State University Extension Specialist Dr. Bert Cregg will review the scientific research on tree planting and highlight factors that warrant the most attention for your next planting job. 

10:45 a.m. - 11:45 a.m.

Hardscape Trends: Concrete Overlay, Segmental Pavement and Heat Mike Rizzo, Techo-Bloc Hardscape industry trends typically arise because the field discovers a new way to “fix” problems and repetitive issues. This course provides an overview of concrete overlay and addresses questions like: why consider a concrete overlay, why introduce segmental permeable pavement into your residential applications and how will the trend towards heating pavement impact your snow maintenance business? Mike will also offer hardscape contractors an opportunity to learn new installation techniques and understand industry trends and potential solutions without having to make their own mistakes.

10:45 a.m. - 11:45 a.m.

State & National Legislative Update Panel Joe Bischoff, AmericanHort Norm Goldenberg, Namron Business Associates - PLANET Belinda Jones, Capitol Consulting Group, Inc.

and other mysteries will be explored as we look at green industry related issues and the state of play in Congress and key federal agencies. This panel of experts will update attendees on national, regional, state and local legislation, regulation and other public sector issues that affect green industry businesses.

10:45 a.m. - 11:45 a.m.

Customer Service Touchpoints Anne Obarski, Merchandise Concepts In this world of “always open”, do your current customers and potential customers receive exceptional customer service at every possible point of connection 24/7? If they don’t, do you know why and how to fix it? We are all part of a 1.5 trillion dollar “switching economy”, that is one click away from being tempted by the competition. Consumers used to be much more forgiving, often giving 3 strikes before you were out. Now your customers can leave you with one mistake, one blunt conversation or a slow website response! What is your company’s “touchpoint score”? Are you aware of where you must put your focus to avoid any and all parts of your customer service falling through that lethal crack?

10:45 a.m. - 11:45 a.m.

The Art and Science of Outdoor Lighting Design Dan Tome, Vista Professional Outdoor Lighting This advanced training event is geared towards architects, designer and design/build owners who design professional outdoor lighting systems for commercial and residential customers. The course will provide attendees expanded knowledge of design topics including: light source technology, characteristics of light, site evaluation, source selection, zoning, placement and controlling options to meet diverse client needs and lifestyles. There are emerging technologies in today’s lighting industry, which avail lighting designers many more options than ever before on how to create distinctive designs, controls and maintenance options for professional outdoor lighting system. Come learn layout components and gain an understanding of all phases of the project and best practices that can maximize profits and grow your company by adding to or enhancing your existing business through professional outdoor lighting services.

10:45 a.m. - 11:45 a.m.

Stan Hywet Hall & Gardens - Designing & Maintaining Public and Historic Landscapes Shelley Funai & Tom Hrivnak, Stan Hywet Hall & Gardens Stan Hywet is one of the nation’s premier historical museums and estates who hosts more than 100,000 visitors per year. Discover some of the methods and challenges of restoring and maintaining a once private residences’ landscape to a public garden show piece. Stan Hywet Hall and Gardens will celebrate their 100th anniversary this year.

Will there ever be immigration reform? Why do the activists hate H-2A and H-2B? Are we really stuck with Obamacare? The answers to these W W W. C E N T S M A R K E T P L AC E . C O M

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CENTS UNIVERSITY SCHEDULE: FRIDAY 10:45 a.m. - 12:45 p.m.

over time it can provide huge leverage and marketing independence. In this session, you will learn how to build brand recognition and ROI by interacting with your resource network, customers, prospects and referrals using powerful social media strategies and tactics.

Get the essentials to job costing in QuickBooks. You’ll learn common crucial job cost mistakes, essential tips for setup, power tips to get work done faster, how to track job expenses and labor costs, and suggestions for better reporting.

2:00 p.m. - 3:00 p.m.

QuickBooks Tools and Strategies for Better Cash Flow Monica Muir, Muir Associates

10:45 a.m. - 11:45 a.m.

Advanced Climbing Systems & Techniques Rick Denbeau, Ronin Modern Arboriculture & Education Focusing on the advancements of climbing equipment and techniques through demonstrations and discussions. Located in Climber’s Corner

12:30 p.m. - 1:30 p.m.

Rope Splicing: Advanced Climbing Systems & Techniques Rick Denbeau, Ronin Modern Arboriculture & Education A demonstration and explanation of why spliced rope terminations are stronger than knots. Making rope tools for the Arboriculture industry. Located in Climber’s Corner

2:00 p.m. - 3:00 p.m.

An Advanced Guide to Social Media & Brand Recognition Jan Bills, Two Women and a Hoe The prevalence and importance of social media marketing can’t be overstated. Your prospects and clients are engaging and evaluating you via social media. Social media is a digital asset that grows every year and

Taking Root, Confronting Historic Tree Losses By Planting Two Million by 2020 Scott Buerlein, Cincinnati Zoo & Botanical Gardens A Cincinnati regional grassroots organization consisting of tree experts and volunteers is confronting the loss of our canopy caused by emerald ash borer, Asian longhorned beetle, drought, and storms by raising community awareness of the importance of trees, the benefits of caring for existing trees, and the need to plant many more. The causes of loss will be briefly overviewed, but this talk will mostly focus on the many benefits tree have on the environment, our economy, and the health of people and communities. Moreover, the importance of bringing this to the public conscience and the methods Taking Root is using to do just that will be discussed.

2:00 p.m. - 3:00 p.m.

Invasive, Naturalized, and Non-Native – Do You Understand a Difference? James Funai, Cuyahoga Community College: East Campus These key words are often used in our attempts to categorize a plant species without having common definitions for each word. We will explore possible definitions and possible implications that follow so that we can make more intelligent choices when selecting plant materials for the landscape.  Responsible plant choices come from understanding plant materials and ecosystems.   This talk will challenge the “Natives Only” camp as well as the “As long as it isn’t invasive” camp and everyone in between.

SEE YOU AT CENTS 2015! The ONLA Staff has been hard at work preparing an outstanding experience for your 2015 CENTS Marketplace & University. If you have questions, please feel free to give us a call at 800-825-5062.


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HOTELS AT CENTS 2015

CENTS MARKETPLACE & UNIVERSITY IS HELD AT THE Greater Columbus Convention Center 400 N High St. Columbus, OH 43215

Other Hotels Hampton Inn & Suites 501 North High Street, Columbus, OH 43215 Main Phone: (614) 559-2000 Toll Free: (800) 426-7866

The Hyatt Regency LOWEST RATE / BEST DEAL!

Special Rate: $139 standard; $169 king suite. Valet Parking = $15 Per Car Per Day, Free Deluxe Breakfast Rate Code: CENTS or ONLA

350 North High Street, Columbus, Ohio 43215 Main Phone: (614) 463-1234 Toll Free: (800) 233-1234 Enjoy the flexibility of two hotel options! Select the Room Only Package or the All-Inclusive Package, which allows you to enjoy complimentary wireless internet in your room, complimentary self-parking in the Chestnut Street Garage, with in/out privileges for one car each night of your stay, and one complimentary full breakfast buffet voucher per room for each night of your stay. CENTS Rate: $119.00 room only; $159 single/ double all inclusive package (complimentary internet, parking & full breakfast). Rate Code: Ohio Nursery & Landscape

Hilton Columbus Downtown 401 North High Street Columbus, Ohio 43215 Main Phone: (614) 384-8600 Special Rate: $142 Standard Double Queen or Standard King Parking: $20 Per Car Per Day Rate Code: CENTS or ONLA CONTACT THE FRIENDLY ONLA STAFF WITH QUESTIONS 72 Dorchester Sq., Westerville, OH 43081 614.899.1195 or 800.825.5062

centsmarketplace.com to make hotel reservations

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REGISTRATION CENTSMARKETPLACE.COM Registration required for all attendees over the age of 11. Badges will be available for on-site pickup. Registration Methods: Online: centsmarketplace.com Phone: 508.743.8510 Fax: 508.743.9684 Mail: CENTS Registration c/o CDS 107 Waterhouse Road Bourne, MA 02532 Questions: CENTS, Exhibits, Special Events:   Amy Eldridge  800.825.5062  amyeldridge@onla.org CENTS University:   Lisa Larson  800.825.5062  lisalarson@onla.org Registration:  508.743.8510  cents@xpressreg.net  Monday-Friday   9:00 a.m. - 5:00 p.m. EST Cancellations: No refunds will be given for CENTS Marketplace & University registrations. Non-compete rule prohibits individuals, groups or companies from scheduling any receptions, hospitality suites, social functions, exhibits, product demonstrations, technical seminars, training seminars, or other events or functions during exhibit or CENTS University hours.

RATES ONLA reserves the right to audit or adjust any total charges due to registrant errors.

Early Bird ONLA Member Before Nov. 15th

Early Bird ONLA

Non-Member

Before Nov. 15th

ONLA Member Before Jan. 5

Onsite ONLA Member After Jan. 5

ONLA

Non-Member

Before Jan.5

Onsite ONLA

Non-Member

After Jan. 5

TOTAL

Price

Price

Price

Price

Price

Price

CENTS 3-Day: Trade Show Only

$15

$15

$15

$15

$25

$25

Trade Show Group Rate (5 or more from same company)

$10

$10

$10

$10

$10

$10

$15

$15

$15

$15

$15

$15

$30

included in all registration types $30 $30 $30 $30 everyone welcome, no cover charge

$30

CENTS SPECIAL EVENTS Behind the Scenes Tour & Cocktails at Orchids! (Tuesday) Welcome Party! (Wednesday) ONLA Annual Business Meeting & Luncheon (Wednesday) Throwback Thursday Party @ Brothers Bar (Thursday)

EDUCATION (All education options include: 3-day trade show and Thursday Keynote.) PRE-CONVENTION WORKSHOPS John Deere Landscapes University (Full-Day) Registration Deadline: December 30th, 2014 Built to Last: Dry-Laid Walls and Outcrops (Full-Day) Intensive Ecological Design Workshop: Position your Practice to Meet Emerging Demand (Full-Day) Diving Into Landscape Irrigation Installation- Intensive Hands-On Workshop (Full-Day)

$25

$25

$25

$25

----

----

$225

$225

$225

$225

$225

$225

$150

$150

$150

$150

$150

$150

$125

$125

$125

$125

$125

$125

$159 $129 each $119

$199 $159 each $139

$229 $129 each $169

$269 $159 each $189

CENTS UNIVERSITY *includes 3-day admission to CENTS Marketplace 3-Day Rate 3-Day Group Rate (5 or more from same company) 1-Day Rate *any one day 3-Day CENTS University- Educator Rate

(must provide copy of valid campus ID with registration)

3-Day CENTS University- Student Rate

(must provide copy of valid campus ID with registration)

$119 $149 $119 each $149 each $119 $139 $55

$55

$55

$55

$85

$85

$25

$35

$25

$35

$35

$45

(payment must accompany registration) TOTAL

DUE:

For group registrations, please complete a separate form for each attendee. Primary business interest (to appear on badge).

Name _____________________________________________________ Company __________________________________________________ Address ___________________________________________________

Mark only one (required) q Arborist q Grower q Landscape Services q Design / Architecture q Government / Association

q Press q Retail q Supplier q Student / Educator q Other ________________

City / State _________________________________________________ ZIP / Country ________________________________________________ Phone _____________________________________________________ Cell Phone _________________________________________________ E-mail _____________________________________________________ PAYMENT INFORMATION: q U.S. check payable to CENTS.

q Visa q MasterCard

Card Number __________________________________________ Exp. Date __________ Name on Card ____________________________________________________________ Signature ________________________________________ Date ___________________

Which best matches your job title? q President / Owner / CEO q Staff / Employee q General Manager / VP q Student / Educator q Manager q Other ________________ Do you make or influence purchasing decisions for your company? q Yes q No

q I am, or my company is, an ONLA member. q Do not include my information on mailing list. q I require special assistance in accordance with ADA.

Pre-Registration Deadline: January 5, 2015


Preon i t a r st Regi line Dead 15 0 1/5/2

CENTS is the largest Nursery, Garden Center, & Landscape Convention in the Midwest. + GENERATE A POWERFUL EXPERIENCE + PHENOMENAL EDUCATION & SPEAKERS FROM ACROSS THE GLOBE + DYNAMIC BUSINESS TRACTS TO HELP YOU SUCCEED + REMARKABLE IDEAS FROM RESEARCHERS AND TECHNICAL PROS + DEEP APPRECIATION FROM THOSE YOU INSPIRE

Share this brochure with colleagues! NEW DAYS OF THE WEEK! WEDNESDAY THURSDAY FRIDAY

+ COMMANDING DISPLAYS, PRESENTATIONS AND INTERPRETATIONS OF ALL THINGS “GREEN” + TIME TO CONNECT WITH THOSE WHO SHARE YOUR PASSION

Register online at our website

www.centsmarketplace.com

Call Now! 800-825-5062

Ohio Nursery & Landscape Association 72 Dorchester Square Westerville, OH 43081

C O L U M B U S • O H I O C E N T S M A R K E T P L A C E . C O M

Address Service Requested

Permit# 1560

CENTS 2015 Attendee Planning Guide- REVISED  

CENTS Marketplace & University is built strong from the ground up by you: the people who make it the largest convention of its kind in the M...

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