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“Record SA startup growth drives free marketing support group expansion”

News of record breaking results in the latest from Global Entrepreneurship Monitor study, indicate over 1 in 10 South African’s are now involved in building their own business. The announcement comes just days before the free #CapeMarketing support group launches into three new Western Cape areas after demand for the fortnightly meetup has exceeded available space. Results of the study arrived at the start of the same week that the 275 member strong marketing support network finalised preparations for the new groups. The initiative was launched within Cape Town CBD in October of last year and will now be expanding to include Helderberg, Blouberg and Rondebosch areas to help more people access the discussion based workshops. The innovative free marketing sessions offer business owners and freelancers access to group feedback to help guide them through the sales and marketing challenges they are faced with, from social media management to creating sales leads. Trending topics of conversation from the group also inspire future session’s Mini Masterclasses - a 5 minute ‘How to’ presentation from local experts.

Founder Alex Harrington-Griffin of marketing agency, One Up said: “The report gives us further justification as to why the group has grown so quickly. We knew the format was going to change things up for local businesses, though we didn’t quite expect the demand we’ve seen. I am really proud that #CapeMarketing will reach more startups and growing businesses now.” Adele Bezuidenhout, co-host of the new Helderberg group, said: “The study shows those involved in closing a business still exceeds those running established ones (at an average rate of 1.7 times). We want to help these South African business owners succeed by providing them with the necessary knowledge and support they need to make South Africa and their business a better place.” The new #CapeMarketing teams launch this Wednesday ,18th June and Thursday, 19th June, bringing the total to 5 available sessions every two weeks.

Available for immediate release Editors Notes & Links Video Summary of #CapeMarketing: Link to Organisers Page: One Up Agency: Adele Bezuidenhout aka Wonder Woman CPT: Free #CapeMarketing Workshops were launched by One Up Agency in October 2013 by One Up Agency to allow open discussion and networking between local business owners, managers and marketers. The flagship group started Twenty Fifty Workshop in Cape Town CBD. The group has grown now to 275 members prior to this week’s new group launches. Contact - One Up Agency Alex Harrington-Griffin Tel: +27 78 951 9326 Twitter: @OneUpAgency

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Capemarketing Press Release  
Capemarketing Press Release