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NICOLE NORTHWAY PORTFOLIO 2017


INTRODUCTION

Hello! I am Nicole Northway, artist and designer. For the past ten years I have been designing and creating for my own company, One Strange Bird. In 2017, I have and planned and executed a trade show booth, created and designed our product catalogs, and designed and manufactured three major gift product collections.

ADDRESS 2124 W. Division st. Chicago, IL 60622

CONTACT 773.639.8177

With each collection, I was also responsible for photographing and marketing. We created and executed a marketing plan for each collection. I have designed and built these projects from the ground up with a very limited budget with great success.

nicolenorthway@yahoo.com www.onestrangebird.com

GET IN TOUCH Instagram.com/onestrangebird facebook.com/thatisones-

I also run the day to day operations at our retail store front and oversee our e-commerce and wholesale accounts. I manage a team of creatives that aid me in the manufacture of our product line. I have experience in buying, merchandising, and e-commerce

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trangebird


NICOLE NORTHWAY

SOCIAL MEDIA CAMPAIGN FOR ONE STRANGE BIRD SUMMER CAMPS ___

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CATALOG

Wholesale Catalog

In this project, I created our 2nd Wholesale Catalog. Consisting of 23 pages, the catalog featured our full product line of stationary, baby, and gift items. I designed each item, created a photograph mock up, and styled photographic lifestyle shots. The catalog was made in connection with our first Wholesale tradeshow in Chicago, Illinois. The catalog was created for both print and digital formats and is used as our primary sales tool.

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NICOLE NORTHWAY

Chicago collection

Greeting Cards

CS-100 CSB-100

CS-101 CSB-101

CS-102 CSB-102

CS-103 CSB-103

CS-104 CSB-104

CS-105 TY-201 CSB-105

CS-106 CSB-106

CS-107 CSB-107 SAMPLE CATALOG SPREAD PAGE ___ CHICAGO COLLECTION

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CATALOG

SAMPLE CATALOG SPREAD PAGE

State Love

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Show your local love with our State Love

STATE LOVE

Collection. Choose your state to be made on a

CUSTOM COLLECTION

variety of gift products.

Onsie or Toddler Tee SL-Onesie SL-Toddler 6 per style

1 in. magnet SL-RMag 12 per style

A2 Cards SL-Single 6 per style A2 Boxed SL-Boxed 3 per style

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11 oz. SL-M 6 per


. mug Mug r style

NICOLE NORTHWAY

8 X 10 art print SL-Art 3 per style

Women’s Tank Top SL-Tank 6 per style XS, S, M, L, XL

1 in. pin SL-Pin 12 per style

2 in. magnet SL-SMag 6 per style

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CATALOG

SAMPLE CATALOG SPREAD PAGE ___ STATIONARY COLLECTION (SAMPLE)

Birthday Cards

BD-109

BD-110

BD-113

BD-111

BD-112

BD-114

BD-115

BD-116

Thank You

TY-200 TYB-200

TY-204 TYB-204

TY-208 TYB-208

TY-201 TYB-201

TY-202 TYB-202

TY-205 TYB-205

TY-209 TYB-209

TY-206 TYB-206

TY-210 TYB-210

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TY-203 TYB-203

TY-207 TYB-207

TY-211 TYB-211


NICOLE NORTHWAY

Love

L-100

L-101

L-102

L-106 L-104

L-108

L-103

L-107

L-105

L-109

L-110

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L-111


Holiday Collection

LOCATION CHICAGO ___

The Holiday Collection consisted of cards, candles, and mugs. I hand-illustrated and designed each product. We manufactured the products and merchandised them in our retail store and in pop up shops at Hallmark, J Crew, and West Elm for the 2017 Holiday Season.

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ART DIRECTION ILLUSTRATION + DESIGN STYLING + PHOTOGRAPHY


NICOLE NORTHWAY

The holiday collection consisted of four related and coordinating designs. We produced stationary, gift mugs, porcelain ornaments, and scented candles.

MERRY + BRIGHT GIFT MUGS ___ HOLIDAY COLLECTION

HAPPY HOLIDAYS SLOTH CARDS ___ HOLIDAY COLLECTION

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HOLIDAY

HOLIDAY SLOTH COFFEE MUG ___ HOLIDAY COLLECTION

SCENTED MINI CANDLES ___ HOLIDAY COLLECTION

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NICOLE NORTHWAY

HOLIDAY ORNMENTS ___ HOLIDAY COLLECTION

HOLIDAY CARDS ___ HOLIDAY COLLECTION

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KIDS + BABY

Kid + Baby Collection The Kids + Baby Collection is our best-selling product category. Bright and cheerful the designs have a wide range of appeal. Below is a small sample of products that are currently in production, as well as several concept boards for upcoming collections. Each concept includes a sentiment, color palette, main graphic, and coordinating patterns.

SPRING 2018 BASEBALL STYLE BODYSUITS ___ KIDS + BABY COLLECTION

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NICOLE NORTHWAY

NURSERY ART ___ KIDS + BABY COLLECTION

SWEET LIKE MAMA ONESIE ___ KIDS + BABY COLLECTION

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KIDS + BABY

Unicorn Concept

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This Spring/Summer 2018 Trend Concept includes a sentiment, icon, and coordinating patterns to be applied to a variety of kid + baby related products.


NICOLE NORTHWAY

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KIDS + BABY

Kids Cactus Concept The Cactus Concept consists of several icons and coordinating patterns to be used on a variety of products. Some of the icons were hand painted and others were illustrator vector graphics. The fun and playful designs were created to be gender neutral and trend forward.

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NICOLE NORTHWAY

ARROW BABY BODYSUIT ___ CACTUS COLLECTION

GEO BABY

LOOKING SHARP

PACIFIER

BABY BIB

___

___

CACTUS COLLECTION

CACTUS COLLECTION

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HOME GOODS

Cactus collection One Strane Bird

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NICONORTHWAY

ABSTRACT GEO COFFEE MUG ___ CACTUS HOME COLLECTION

CACTUS PATTERN THROW PILLOW ___ CACTUS HOME COLLECTION

The Cactus Home Concept was created as a pitch for a Home Decor Company. The related patterns and color palette was intended to be paired with coordinating textiles and melamine plastic-ware.

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N

ABOUT

NICOLE N O RTHWAY

Customer-focused and highly innovative creative with hands-on experience in managing creative team, setting priorities, and consistently delivering revenue increment. Possess verifiable success in combining strong leadership skills with extensive in digital design, photography, and product design.

E D U CATI O N

CORE COMPETENCIES

Master of Fine Arts University of Illinois Chicago Bachelor of Fine Arts University of Missouri St. Louis

-Strong interpersonal skills, detail oriented, and able to lead groups of people and tasks simultaneously -Independent worker with excellent verbal and written communication skills -Hands-on experience working in a fast–paced and deadline–driven environments and managing competing priorities.

R E LEVANT E X PE R I E N C E In Progress Project Management Certification University of California Irvine

EXPERTISE Design + Illustration Project Management Content Creation Merchandising + Styling

TECH SKILLS Microsoft Office

2009-Present Owner- One Strange Bird -Responsible for daily operations, hiring, training, and managing staff -Develop consistent brand style and voice through all social media, print, web, product design, and visual merchandising. -Strategically manage all business development activities including art program development, budget and resource management, product design and manufacture, and marketing plans. -Design, manage, and manufacture gift + apparel product line -Facilitate event planning and execution 2018 Adjunct Professor- University of Missouri St. Louis 2009-2014 Adjunct Professor- Depaul University Adjunct Professor-Columbia College

C LI E NTS + PARTN E R S H I PS

Hallmark, Macys, The Reader, West Elm, J Crew

Adobe Creative Suite Printing Production

nicolenorthway@yahoo.com www.onestrangebird.com 773.639.8177

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7070 17th Way North St. Petersburg, FL 33710


Nicole Northway PORTFOLIO 2017

ADDRESS 7070 17th Way North St. Petersburg, FL 33710

CONTACT 773.639.8177 niicolenorthway@yahoo.com www.onestrangebird.com

GET IN TOUCH Instagram.com/onestrangebird facebook.com/thatisonestrangebird

Nicole northway portfolio  
Nicole northway portfolio  
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