Historically Remarkable For three centuries, the Sotheby’s name has been synonymous with the exceptional. A name that not only represents the most prized possessions in the world, but in fact decides them. Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest treasures. With over 90 Sotheby’s offices and 1,000 Sotheby’s International Realty offices, the brand is built for unmatched, white-glove service.
Sotheby’s Auction House
Sotheby’s International Realty
Sotheby’s Institute of Art
RM Sotheby’s Car Auctions
Largest Art Business in the World Sothebyâ€™s maintains auction houses throughout North America, Europe, Asia and Australia. It has an annual turnover in excess of $5 billion, making it the largest art business in the world. In turn, Sothebyâ€™s International Realty has many exclusive and unsurpassed opportunities to market the extraordinary residences represented by our network to auction house clients through print and interactive advertising. Our exclusive event sponsorship opportunities also lead to superb listing exposure.
Sothebyâ€™s International Realty
A True Global Network Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sothebyâ€™s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sothebyâ€™s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
1,000 Offices 70 Countries Our brandâ€™s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to-auction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.
Global Networking Sotheby’s International Realty’s thousands of real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a ONE Sotheby’s International Realty associate have a client looking for a residence in Paris, Brazil or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.
Global Networking Event (GNE)
SIR Leadership Events
Sotheby’s International Realty’s GNE is
Every year, we meet with the owners of
an international gathering for all network
the top 10 Sotheby’s International Realty
associates. Every 18 months, over 3,000
affiliates in the US to exchange ideas, best
of the brand’s real estate agents join
practices and find ways to leverage each
for an immersive conference featuring
others’ networks all for the benefit of our
diverse events and seminars. The GNE is
clients. Our goal through this exclusive
one of all SIR associates’ top options for
group is to continually grow, innovate
extraordinary networking, listing exposure
and reach affluent markets across the US
and collective business building.
through our invaluable SIR connections.
All Sotheby’s International Realty office
As associates of an extraordinary brand
owners and key leaders are invited to
with a rich history, one of the most
attend a brand introduction in the SIR
unique advantages we possess is our
headquarters in New Jersey, followed by
relationship with the Sotheby’s Auction
a trip to the New York Sotheby’s Auction
House, a venerable name in the world
House. This introduction helps ensure
of exclusive items. The auction house
that the brand is used properly and
hosts many events every year, where
consistently throughout the network and
Sotheby’s International Realty associates
that every office leader is equipped to
are able to meet colleagues and establish
maximize the brand’s offerings.
connections with auction house clientele.
Digital Exposure SIR.COM
Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. Our listingsâ€™ online exposure begins with SIR.com, our corporate website, and cascades through our lifestyle-focused sites, to our network of local websites (such as ONESothebysRealty.com) and onto our media partner websites. This strategy extends the exposure of exceptional homes to exceptional people in all corners of the globe no matter if you click, tap or swipe.
PROPERTY PAGE VIEWS
SEARCH BY LIFESTYLE Unique to SIR is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category.
By the Numbers
SIR.COM & ONESOTHEBYSREALTY.COM
The Strongest Digital Presence Globally TRAFFIC COMPARISON: VISITS IN TOP LUXURY REAL ESTATE WEBSITES JULY 2019 - JUNE 2020 TRAFFIC COMPARISON: VISITS ON TOP LUXURY REAL ESTATE WEBSITES JULY 2019 - JUNE 2020
Global partner of Fortune Intl. Realty
Global partner of Douglas Elliman
SOCIAL MEDIA FOLLOWERS
Global partner of EWM
As of September 2020
Find your home with SIR Mobile on Android, iPhone, or iPad and connect with our global real estate experts anytime, anywhere.
FACEBOOK: 100K YOUTUBE: 300K
• • • • • •
INSTAGRAM: 272K LINKEDIN: 68.6K TWITTER: 25.7K PINTEREST: 12.6K
SOTHEBY’S INT. REALTY
Search globally in 70 countries Integrated Video and Virtual Reality on select properties Search by Lifestyle, Destinations, and Developments Display Local Currency and Unit of Measure Available in 18 Languages GPS search to find the closest homes
Sotheby’s International Realty has the strongest share of voice of global editorial coverage. This strategic placement across the most recognizable publications ensures excellent positioning of our brand and our properties. 6
ENGEL & VÖLKERS
APPLE TV APP
Sotheby’s International Realty made headlines as
The SIR Apple TV app is designed to fully immerse
the first real estate brand to launch an augmented
consumers in the brand. With our innovative app,
reality app. Curate by Sotheby’s International
homebuyers can discover Sotheby’s International
Realty, a mobile augmented reality (AR) app,
Realty properties from the comfort of their living
will bring a home’s virtual staging images from
rooms. Unique to our app, users can explore our
2-D perception into augmented reality, thereby
extraordinary offerings via lifestyle and amenities
revolutionizing the home buying experience.
and can highlight properties and recent searches.
CASCADING PLATFORM Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story through the eyes of the local real estate professional, combining local expertise with global reach.
SOCIAL MEDIA PARTNERSHIPS ONE Sotheby’s International Realty regularly partners with other SIR affiliates to cross-promote our exclusive listings throughout the world’s most sought-after luxury real estate markets. We weave our accounts into one powerful, global social media exposure machine.
World-Class Partnerships Our property marketing partners include the most authoritative news, lifestyle and financial publications in the world, as well as real estate portals. All the partners listed on this page showcase all ONE Sotheby’s International Realty properties.
In addition, all our properties are showcased on the more than 100 Sotheby’s International Realty brokerage websites around the world.
*Only two websites require a minimum property price: Mansion Global ($1 Million min. listing price) and Luxury Estate (min. 200,000 €). All other websites on this page showcase every property represented by ONE Sotheby’s International Realty.
ONE Sothebyâ€™s International Realty
Truly Exceptional People
The culture of the ONE Sothebyâ€™s International Realty brand is defined by its people; collaborating with a network of exceptional associates who, from Miami to Fort Lauderdale, and Boca Raton to Melbourne Beach, provide personalized service and local expertise that help clients achieve their dreams. Our real estate agents are extraordinary at marketing and selling homes in Floridaâ€™s East Coast.
Signature Publications Our marketing strategy is all about making impressions worldwide. We also know, however, that local marketing is at the very core of our strategy. Our brokerage firm is constantly promoted in publications such as
The Miami Herald, Palm Beach Illustrated, Art Basel Magazine, Venice Magazine and many others.
The Home Collection
The Home forCollection is ONE Sotheby’s International Realty’s
seasonal listing booklet. Whether The Hamptons and Aspen in Exceptional People
the summer or South America during the winter, the publication travels everywhere our leadership team goes and gets exposure through all of our event marketing efforts. The Home Collection ends up in the hands of our national and global affiliates as well as EXPLORE THE HOMES »
potential luxury real estate buyers.
EL PALMAR CORAL GABLES, FLORIDA A WATERFRONT HOME LISTED BY DENNIS CARVAJAL 700CASUARINA.COM
From Local to Global With an emphasis on inﬂuential publishers, advertising plans are driven by a consumer-centric approach targeting all stages of the real estate journey. Our print strategy is aimed at showcasing homes to highly-qualified homebuyers along Florida’s East Coast, the U.S. and the world.
Digital Exposure There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. We understand the lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our advertising and marketing materials. Our attention to detail, strong creative work and innovative marketing strategies have been instrumental in our path to becoming the leader in Florida’s East Coast luxury real estate. ONESOTHEBYSREALTY.COM
UNSURPASSED MARKETING INITIATIVES
SITE USAGE BY SOURCE
ONE SIR’s digital efforts are constantly growing and
Most of our website traffic comes from our referral
evolving. Our website, ONESothebysRealty.com,
sources, followed by direct search. Referral
makes it easy to search for a property by address,
consists of traffic from visitors who click on a link
condo or neighborhood. It also houses content-rich
from another website and then land on ours. These
neighborhood guides and provides access to valuable
other websites can include partner sites, blogs,
information such as market statistics, transaction
emails, organic posts on social media, and justifies
activity per building and real-time listing updates.
our increasing presence and importance within the digital ecosystem.
ANNUAL USER STATISTICS 1
TOP INTERNATIONAL VISITORS
TOP DOMESTIC VISITORS
Social Media Exposure Our social media outlets are buzzing with activity. ONE SIR channels serve as great traffic sources for our website, make it easy to connect with our loyal followers and provide an engaging platform for ONE Sotheby’s International Realty associates to communicate and remain updated on the latest company news. Whether it’s Florida’s East Coast top Realtors® coming together on our YouTube channel or our breaking market updates on Twitter, we keep potential buyers engaged and coming back for more. KEY STATISTICS
ELEMENTS TO OUR SOCIAL MEDIA SUCCESS
As of SEPTEMBER 2020
FACEBOOK: 72K YOUTUBE: 12K
EXPERIENCE Deliver a unique, compelling experience via social networks. ENGAGEMENT
Develop social relationships with inﬂuencers and potential home buyers and sellers.
EXPERTISE Maintain a distinct point of view and align our homes with the connoisseurs of life.
TWITTER: 10.4K PINTEREST: 1.3K
EMOTION Create lasting connections with our target consumers.
STUDIO ONE Studio ONE is our custom marketing design tool, allowing our agents to select fully branded print and digital marketing pieces to promote their listings in a consistent and impactful manner.
STRATEGIC CONTENT Our brand messaging is vast with content from our latest review of the market to lifestyle-driven pieces focusing on everything Florida’s East Coast has to offer. Our deliberate and consistent messaging works to solidify our place in the minds of buyers as the true voice of luxury real estate.
Our Technology In digital times, clients seek digital luxury. With virtual services in higher demand than ever before, we are prepared to offer our buyers and sellers a seamless and enjoyable digital experience. We know a one-size-fits-all approach will not suffice. ONE Sotheby’s International Realty continues to elevate its digital offerings with cutting edge technology and best-in-class customized tools.
ONEVUE As the main gateway to ONE Sotheby’s International Realty’s comprehensive suite of digital tools, ONEVUE is the command center for a suite of products that simplify the business of real estate.
VIRTUAL AGENT PLAYBOOK
VIRTUAL AGENT PLAYBOOK Exclusive guide that provides insight and resources to adapt and ﬂourish in a virtual environment.
OTTO Our virtual automated concierge, available to answer any brand-related questions through text.
ACCESS.SIR.COM Sotheby’s International Realty intranet, exclusively tailored to service all real estate needs.
LEVELUP ONE SIR bespoke agent
ONECONNECT Customer relationship
ONEREVIEW Collects and shares testimonials
on-boarding platform helps discover the power of ONE SIR from day one.
management (CRM) solution to automatically track, score and nurture potential leads.
from past clients to prospect new business.
CLOUD CMA Data rich tool with beautifully branded, customizable reports for stronger sales plans.
MARKETSTATS Verified intel that instantly generates customized graphics to share where we rank #1 on Floridaâ€™s East Coast.
Live Listing Creating and measuring exposure for your home.
Dynamic app that helps organize and follow up after open houses for an overall amplified impact.
Mobile augmented reality app by Sothebyâ€™s International Realty that has revolutionized the home
SIR Apple TV app designed to fully immerse consumers in the brand through a new medium.
BOOST BOOST Intelligent marketing to get the right exposure for your property easily and effectively with just a few clicks!
LISTING REPORTS Detailed report providing key data for your property.
Launching Your Listing THE BASICS Every extraordinary residence represented by ONE Sotheby’s International Realty benefits from our Property Exposure Strategy: what we consider to be a basic marketing package required to launch a robust and wellrounded exposure plan for each of our listings. Our Property Exposure Strategy includes everything from professional photography to branded signage and online listing distribution. For more detailed information, please see the components of our standard package outlined in detail below.
SINGLE LISTING WEBSITE
Our marketing revolves around professional
A custom website dedicated to a single
photography and videography, showcasing the
property, complete with a high-resolution
elegance and beauty of our exclusive inventory
photo gallery and an individual domain name.
in everything we do. Professional photography
This powerful online marketing tool impresses
includes a virtual tour, video walk through and
viewers and, when advertised in print or online,
geo-tagged slide-show on ONE SIR’s YouTube
gets interested buyers to the information they
want more efficiently.
SIR SIGNAGE INSTALLATION
SIR NETWORK DISTRIBUTION
Sotheby’s International Realty’s recognizable
All listings are automatically featured on the
hanging post sign, installed at over 30,000
websites of over 135 Sotheby’s International
extraordinary homes around the world, is
Realty affiliates around the world. This is an
prominently displayed at single-family homes
exclusive offering due to our relationship with
represented by ONE Sotheby’s International
the Sotheby’s International Realty network,
Realty in order to reach the local community
providing unparalleled international exposure
and potential buyer.
for our exclusive listings.
FIRST LOOK EMAIL SERIES
ONE Sotheby’s International Realty sends an
The eGallery is a real-time, dynamic property
email containing new listings, open houses
slideshow designed to provide worldwide
and price reductions to Florida’s top brokers
reach to a property. It is displayed in most
without spamming. In addition, a brokers’
of the Sotheby’s International Realty and
opens email is also sent out once a week to
Sotheby’s auction house locations
the local brokerage community.
around the world. *Minimum price restrictions apply.
WEBSITE EXPOSURE Reach our vast audience of potential buyers by placing your listing on the ONE SIR website, or go global on SIR.com, offering specialized websites based on extraordinary lifestyles such as golf, waterfront, vineyard, ski, beach, historic, retirement, metropolitan and more.
ONLINE LISTING DISTRIBUTION The online distribution resources of Sotheby’s International Realty position properties in the world’s finest real estate sites. In addition to providing listing content to 20 major websites that power hundreds more, reports are available to show how much exposure each property is receiving.
Strategic Alliances ONE Sothebyâ€™s International Realty prides itself in its strong marketing and brand presence. In order to stay ahead of the game, our brand has partnered with several leading organizations that share our corporate values and resonate with our real estate associates. Most importantly, we partner with brands pioneering their respective industries through their pursuit of true innovation and their relentless dedication to their vision and objectives. Below are some of our current partners and alliances.
Charitable Alliance with United Way
Strategic Alliance with YoungArts
Strategic Alliance with NFLPA
Exclusive Real Estate Partner of The Miami Heat
ONE Commercial Real Estate
Strategic Alliance with Caphouse Financial
Strategic Alliance with FST
Office Locations Aventura
2980 NE 207 STREET, #801 AVENTURA, FL 33180
200 E PALMETTO PARK RD, #104 BOCA RATON, FL 33432
1000 BRICKELL AVENUE, #500 MIAMI, FL 33131
1430 S DIXIE HIGHWAY, #110 CORAL GABLES, FL 33146
900 E ATLANTIC AVENUE, #18 DELRAY BEACH, FL 33483
401 EAST LAS OLAS BLVD, #100 FORT LAUDERDALE, FL 33301
2159 SOUTH US HIGHWAY ONE JUPITER, FL 33477
260 CRANDON BLVD, #C42 KEY BISCAYNE, FL 33149
Miami Beach - Collins
Palm Beach Gardens
301 OCEAN AVENUE MELBOURNE BEACH, FL 32951
119 WASHINGTON AVENUE, #102 MIAMI BEACH, FL 33139
225 COLLINS AVE SUITE 101 MIAMI BEACH, FL 33139
11601 KEW GARDENS AVENUE, #101 PALM BEACH GARDENS, FL 33410
Vero Beach - 1401
Vero Beach - 1701
451 SE RIVERSIDE DRIVE STUART, FL 34994
18288 COLLINS AVENUE, #1 SUNNY ISLES BEACH, FL 33160
1401 HIGHWAY A1A, SUITE 100 VERO BEACH, FL 32963
1701 HIGHWAY A1A, SUITE 100 VERO BEACH, FL 32963
Vero Beach Beachland
1006 BEACHLAND BLVD VERO BEACH, FL 32963
2300 WESTON ROAD WESTON, FL 33326
ONESOTHEBYSREALTY.COM AVENTURA BOCA RATON BRICKELL CORAL GABLES DELRAY BEACH FORT LAUDERDALE JUPITER KEY BISCAYNE MELBOURNE BEACH MIAMI BEACH - COLLINS MIAMI BEACH - WASHINGTON PALM BEACH GARDENS STUART SUNNY ISLES VERO BEACH - 1401 VERO BEACH - 1701 VERO BEACH - BEACHLAND WESTON
© 2020 ONE Sotheby’s International Realty. All rights reserved. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. ONE Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies. The information contained herein is deemed accurate but not guaranteed. Pricing subject to change without notice.